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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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    Copyright: © 2020

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    Latest Episodes:
    FBU 137: Crafting Your Signature Transformation Program Jul 12, 2021
    Show notes

    In business it's good to think differently and ask yourself questions like: 'What does my client really need?' and 'How can I actually help them?' Although it's important to create a framework that can be applied to all clients, knowing when you need to treat a client on a "case by case" basis is vital. By thinking of them as a unique individual you will be able to give your all as a coach, as well as, support your client in every way you possibly can. This should be the mindset behind your 'Signature Program' – a program whose main goal is to provide transformations.

    "The number one reason why people don't buy is because they don't think it's going to work for them, they are not sure. They might trust you, but maybe, they don't trust themselves." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Episode Resources

    • Check out the line of products at www.organifi.com and use code FBU for discounts!
    • Code FBU15 to save 15% on Strong Coffee products. Go to www.strongcoffeecompany.com

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 136: How to Name Your Products + Services Jul 09, 2021
    Show notes

    When creating a new product or service for your digital business, one of the most important things to think about is the name. While it's very important to come up with something easy and catchy, the name should also represent the desired outcome. The person looking at this name should easily recognize what it's about and what they can expect from it. In today's episode, Jill gives you easy tips on how to name your offers.

    "Think to yourself: what are some of the keywords, what are some of the descriptors, and how can I match them up in a way that is memorable?" – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Episode Resources

    • Check out the line of products at www.organifi.com and use code FBU for discounts!
    • Code FBU15 to save 15% on Strong Coffee products. Go to www.strongcoffeecompany.com

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 135: Getting Your Mind (+ Actions) Right for Q3 and Q4 Goals Jul 07, 2021
    Show notes

    The actions and the results that have gotten you where you are now won't be enough to get you where you want to be. This is one super important message to think about as we enter the second half of the year. In order to make your online business grow, you need to treat it as if it's already happened. In this episode, Jill talks about getting your mind right for the future and how being comfortable with "some success" prevents you from going all in.

    "In order to continue to grow we have to think about what things we need to do differently. So, what are you not doing that you know that you need to?" – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Episode Resources

    • Check out the line of products at www.organifi.com and use code FBU for discounts!
    • Code FBU15 to save 15% on Strong Coffee products. Go to http://www.strongcoffeecompany.com/

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 134: Do's and Don'ts on Text Messaging Services Jul 05, 2021
    Show notes

    A new business strategy that got trendy over the last few years is text messaging services. Whether you use this service as a way to communicate with your clients or to engage with new leads, there's no doubt it is a useful tool to implement in your biz. In this episode, Jill shares some do's and don'ts about text messaging services, how to use it as a waitlist for your coaching programs, and how to use it to segment your audience.

    "Once your audience starts to grow and you start to get in the thousands with your e-mail newsletter, then you might want to have people get into your text message lists as well." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Episode Resources

    • Text "BIZ" to 310 388 9348 and get on the wait list for Jill's next round of FBA!
    • Code FBU15 to save 15% on Strong Coffee products. Go to http://www.strongcoffeecompany.com/

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 133: 7 Ways to Expand Your Reach to New Audiences Jul 02, 2021
    Show notes

    Making sure that our audience is consistently renovating itself is a top priority for online business owners. Not only do we want to engage with followers we already have, but we also want to reach more people. The act of getting in front of new eyes demands patience and time, but most of all: strategy. In this episode, Jill highlights 7 smart ways to stand out and be more visible.

    "Only 2% of Instagram accounts are actively growing at this point so you're going to have to think outside the box, you're going to have to get a little uncomfortable, and you're going to have to try some new things in order to grow." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Episode Resources

    Code FBU15 to save 15% on Strong Coffee products. Go to http://www.strongcoffeecompany.com/

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 132: Getting Your Podcast Up & Running with Qualified Guests Jun 30, 2021
    Show notes

    If you have or want to have a podcast, you know that bringing recognized people to your show is a powerful way to get more exposure. Well-known guests draw attention to the episode they are featured in and their audience ends up becoming your audience. In this episode, Jill explains how to get your podcast up and running with qualified guests if you don't have a huge network yet.

    "There's a lot that goes into becoming a better podcaster, however, I'm not going to keep that from letting me start a podcast; and neither should you." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Episode Resources

    Starting + Growing Your Own Podcast: Everything You Need to Know with Chase Chewning (Apple Podcasts)

    Starting + Growing Your Own Podcast: Everything You Need to Know with Chase Chewning (Spotify)

    Code FBU15 to save 15% on Strong Coffee products. Go to http://www.strongcoffeecompany.com/

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 131: Essential Skills to Look for When Hiring a New Team Member Jun 28, 2021
    Show notes

    One thing that is hard for business owners to do is delegate. However, when growing a business, a few vital steps are: sharing the workload with someone else, delegating tasks, and hiring a team member. Training someone to help you will, in the long term, preserve your time and your mental energy too. In this episode, Jill explains what to look for when the time comes for you to hire someone.

    "I really do believe that having someone in your business who, not only is really good at administrative tasks but actually likes doing them, is the best way to start." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Episode Resources

    Rocket Fuel by Gino Wickman

    Code FBU15 to save 15% on Strong Coffee products. Go to www.strongcoffeecompany.com

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 130: Maintaining Relevance + Commitment as an Online Business Owner Jun 25, 2021
    Show notes

    For most new business owners, standing out from the crowd is tough and this process gets even harder when you have been doing it for a while. Wondering how to stay engaged and committed to keep the business going? What mindset is required to maintain the business? Which path should you choose as the market changes? Tune in to this episode as Jill answers these questions about staying relevant nowadays and more!

    "Having been doing internet business for 11 years now and doing business coaching for 9 of those years, one of the things that it showed me over that time period – every single time – is that there's always a pivot." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com

    Episode Resources:

    Code FBU15 to save 15% on Strong Coffee products. Go to www.strongcoffeecompany.com


    FBU 129: A-to-Z Guide on Expected Launch Conversion Percentages Jun 23, 2021
    Show notes

    Managing expectations is super important when running an online business, especially if you are in the first year of your business. This gets specifically tricky when we talk about program launches or new offers because the outcome is now related to the effort made. In this episode, Jill breaks down all the numbers for you when it comes to percentages, leads vs. buyers and conversion rates.

    "What you realize fairly quickly in your first year of business is that just because you feel like it's valuable doesn't mean that the value is necessarily being communicated." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com

    Episode Resources:

    Code FBU15 to save 15% on Strong Coffee products. Go to www.strongcoffeecompany.com


    FBU 128: 40 Days to 40" Launch Debrief - Part 2 Jun 21, 2021
    Show notes

    In the second part of this two part series, Jill talks about the final week of launching for her most recent program "40 Days to 40." Jill details the strategy used with people who had already applied for the program, encouraging them to get family and friends on board as well. Focusing on getting people's attention in these final days and giving them a sense of urgency is the key to end the final week reaching your goal.

    "For people who are already enrolled in the challenge to recruit their friends and family is great for me because now I'm getting access to all of their friends and family, maybe eyes that I would never have gotten otherwise." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com

    Episode Resources

    Code FBU15 to save 15% on Strong Coffee products. Go to www.strongcoffeecompany.com


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