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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

    Advertise

    Copyright: © 2020

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    Latest Episodes:
    FBU 522: The Distinction Between Coaching, Teaching + Training in Your Online Business Aug 04, 2025
    Show notes

    Training, coaching, and teaching are all very different skillsets that you'll have to learn as you run your online fitness business. In this episode, Jill emphasizes the importance of understanding these differences if you're looking to enhance your business models. Online coaching focuses on behavior change and transformation, while virtual training is more about providing workout plans and accountability, and teaching is the least customized of the three but requires communication and broadcasting skills. Even if you don't have the most experience with any of these skillsets, the good news is that each one of them is something you can learn and perfect through time and repetition.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com

    fitness business, online coaching, virtual training, teaching skills, coaching skills, fitness industry, business accelerator, Jill Coleman, FitBizU, coaching vs training


    FBU 521: How to Identify Red Flags When Hiring a Coach Jul 30, 2025
    Show notes

    You should never feel bad about your relationship with a coach. It's an obvious idea, but there are still people who get misled and end up hiring a bad or phony coach. So, how do you know for sure that the person you're about to give your money to is someone trustworthy, who has the expertise to help you, and can guarantee your success no matter what? In this episode, Jill highlights a few red flags to look for when you're recruiting a business coach.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 520: Watch Out For This Pricing Trap Jul 28, 2025
    Show notes

    In this episode, Jill discusses the complexities of pricing strategies for fitness and wellness professionals. There are many people who will tell you to "charge the most" for your services, but premium prices need to be set for premium products, and if you're just getting started with online coaching, that probably isn't you yet. Jill advocates for starting with lower ticket offers as a means to gain experience and social proof, and gradually increasing your rates as you build confidence and results.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com

    pricing strategies, premium pricing, business skills, online coaching, value communication, trust in coaching, social proof, low ticket offers, incremental pricing, fitness business

    FBU 519: How to Interact with Busy People Jul 23, 2025
    Show notes

    In this episode, Jill explains good practices when it comes to interacting with busy people. It's important to network, especially if you are just starting your coaching business, and talking to people and peers who are doing the same thing as you. However, it's also important to take into account that that person might have a lot of things on their plate and it's smart not to take it personally.

    "When someone is really busy, for them to give their time to you or their energy to you – especially for free – they need to feel like it's worth it." – Jill Coleman

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: The Future of Online Coaching

    Fit Biz U: How to Actually Choose the Right Mindset for Success

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 518: Should You Participate in "Call-Out" Culture on Social Media? Jul 21, 2025
    Show notes

    Call-out culture on social media is both rampant and complex. Should you be joining in? In general, public accountability is a good thing, but it's important to explore the nuances and motivations behind it before you start calling people out. Jill always recommend aligning your actions with your personal values and to consider the potential impact on your audience. In this episode, Jill shares some insights on how to navigate these situations thoughtfully, and how to move forward while always serving your clients and audience.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com

    callout culture, social media, public accountability, online business, engagement, integrity, values, education, audience, validation

    FBU 517: How to Create a Group Coaching "Pod" Jul 16, 2025
    Show notes

    A few people in your audience, especially beginners, will prefer to be part of large groups. More advanced business owners, however, most likely will want more customized feedback and a more high-touch connection with the coach. In this episode, Jill teaches you how to create what is called a Coaching Pod, a small group of clients who might be part of a specific niche and needs more accountability.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: How to Get More Self-Confident in Training Clients

    Fit Biz U: Creating Easy-to-Follow Programs for Q2

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 516: How to Not Make People Feel Like Just a Number as You Scale Jul 14, 2025
    Show notes

    Marketing and sales are only one part of starting an online business. Once you get clients in the door, it's just as important for your business that they feel valued and not like they're just a number to you, because when people feel like they don't matter, they end up giving up. As your business grows and your time and energy become even more limited, making clients feel important gets even trickier. Today, Jill shares some strategies for maintaining quality control, managing boundaries, and attracting the right clients so you can nail your customer fulfillment.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Check out Take Care Coaching with Danny Coleman:

    takecarecoaching.com

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 515: Improve Your Relationship to Money Jul 09, 2025
    Show notes

    In entrepreneurship, talking about money is far from taboo. So many people are raised with an aversion to talking openly about money and often tie their income or ability to make money to their self-worth. If you really want to get good at online business, you have to learn to get clinical with your feelings about money and realize that just because the client is the one with the money, doesn't mean they hold more power than you do. Leveling up your money mindset if the first step in figuring out how to make lots of money with your online business.

    (This episode is a replay from June 2023.)

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 514: When Is It Okay to Change Your Niche? Jul 07, 2025
    Show notes

    Choosing a niche is a crucial part of running an online business, but are you locked into your niche forever once you choose one? As a human being, change is inevitable, which means as you run your personal brand, your interests and ideas will naturally begin to evolve. Even JillFit wasn't always a fitness business brand—it started as a fat loss company. You will change over time, and that means your business and your niche might, too. As long as you include your audience in your personal journey and build a solid foundation of trust, you can always change your niche.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 513: Should You Use a Video Sales Letter (VSL)? Jul 02, 2025
    Show notes

    You might have heard of a sales technique called a Video Sales Letter (or VSL), but what actually is a VSL and what's the best way to use one? Jill is diving deep into the concept of VSLs and explains their structure, purpose, and effectiveness in making sales. Generally, the higher friction your potential clients face before deciding to work with you, the higher chance you have to convert a lead into a sale. With a VSL, you can be increasing engagement, qualifying your leads, and making sales with a lot less front-facing work.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com

    Video Sales Letters, VSL, marketing strategies, online coaching, lead generation, sales conversion, educational content, client engagement, business growth, digital marketing


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