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    Business

    First Things THRST

    ‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I’m hoping you gain as much from these discussions as I do.

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    Copyright: © 2023 First Things THRST

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    Latest Episodes:
    E031 - The Finance Expert: Your Ultimate Guide For Saving Money In 2024 | Nischa Feb 04, 2024
    Show notes Nischa is a former investment banker and chartered accountant with a decade-long career in finance, including working at one of the world’s largest investment banks. Her mission is simple: to help people take control of their finances and improve their lives through easy, actionable lessons on financial literacy and self-development. With close to a million YouTube followers, Nischa shares financial smarts on investing, tax, saving, and more. Tune in for the next hour as we dive into her story and unpack practical insights on money management, risk-taking, and personal growth.
    00:00 Introduction
    03:50 The importance of financial literacy
    05:40 Nischa’s 10+ year financial background: banking, investing & accounting
    07:47 Value of day jobs & corporate skill building
    09:00 Turning down £100K to pursue YouTube full-time
    12:12 Fear of the unknown & taking risks
    14:24 Common financial struggles & understanding taxes
    18:22 Nischa’s advice for hiring an accountant
    23:15 How to save & allocate your money effectively
    25:20 Inflation & the rising cost of living in the UK
    29:50 Skills to increase your income
    34:44 Property & real estate: rent vs buy
    43:31 Buying versus leasing a car
    46:31 Tracking your finances and spending habits
    51:18 The two biggest financial mistakes
    54:24 Should couples have shared bank accounts?
    57:40 Mike’s take on if his partner earned more
    1:03:14 Transparency in financial relationships
    1:08:50 What Mike looks for in a partner
    1:12:34 Nischa’s plans for the future
    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
    » My clothing brand, THRST - https://thrstofficial.com
    » Custom Bioniq supplements - https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO
    » Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
    Follow Nischa
    YouTube: / @nischa
    Instagram: / nischa.me
    TikTok: / nischa.me
    Website: https://nischa.me/

    E030 - The Hidden Struggles of Dating & Relationships | ItsAlwaysHana Jan 15, 2024
    Show notes ItsAlwaysHana, a British-Saudi influencer, has emerged as one of the GCC’s most prominent voices on health and fitness. With over 1.2 million followers, Hana encourages self-improvement and wellness through engaging workout content, balanced diet insights, and authentic conversations. She’s also building her wellness community, Thyga, to connect fitness enthusiasts worldwide. In this episode, Hana opens up about identity, relationships, health, and success—sharing her unfiltered perspective on what it really means to thrive in today’s world.
    00:00 Hana’s background & revealing life as a Saudi Arabian woman
    04:48 Creativity & expression in music
    06:50 Going viral on Instagram & overcoming validation traps
    09:30 Collaboration, authenticity & becoming an influencer
    12:30 Building your image & redefining “women's success”
    20:24 The biggest issue women face on social media
    23:55 Sustainable routines & gender-specific gyms
    28:08 ‘Body positivity’ – The dark truth
    32:10 Healthy food relationships & the value of balance
    36:30 The Israeli-Palestinian conflict
    40:45 Fitness industry shifts & supplement fatigue
    46:40 UK vs Dubai: Cultural growth & lifestyle changes
    50:22 How your friends shape you
    57:33 Making friends in a new city
    59:52 Alone time: the signs and benefits
    1:05:33 Hana’s dating & relationship advice
    1:08:55 Dating dynamics: women choose, men adapt
    1:12:10 Masculine & feminine roles in modern dating
    1:14:36 Privacy, rejection & relationship boundaries
    1:22:00 Can men have female friends in a relationship?
    1:25:35 Religion, God & life’s test
    1:30:04 Cosmetics, aesthetics & Instagram “attention” culture
    1:36:35 Settling down to have a family
    1:43:33 “F*ck you money” & becoming self-made
    1:46:50 What’s next for Hana?
    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
    » My clothing brand, THRST - https://thrstofficial.com
    » Get your customised Bioniq supplements - https://shorturl.at/fRV67
    » Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
    Follow Hana
    YouTube: / @itsalwayshana
    Instagram: / itsalwayshana
    TikTok: / itsalwayshana
    Listen on Spotify: https://bit.ly/3JQWR1u

    E029 - Build Your Personal Brand From SCRATCH | Matt Gray Jan 07, 2024
    Show notes Matt Gray is a serial entrepreneur who’s built three successful companies, scaled teams of 50+, and grown an audience of over 14 million people. He’s best known as the founder of Herb, the world’s largest cannabis wellness platform, backed by investors like Joe Montana and the CEO of Shopify. He’s also the founder of Founder OS, a system and community helping founders scale their online businesses through proven frameworks, lead engines, and organic content. In this episode, Matt shares battle-tested insights on scaling startups, creating content, legalising cannabis, and living with purpose.
    00:00 Matt’s entrepreneurial background & the start of Herb
    03:58 Learning to code & building practical skills
    05:40 Facing a $1M fine & potential jail time
    10:50 Navigating fear & uncertainty in business
    14:30 Nature, travel & the joy of simplicity
    17:40 The pros & cons of personal brand building
    20:45 Long-term planning & using deadlines
    22:40 Medicinal cannabis & advocating for alternatives
    27:50 The case for legalisation & addressing side effects
    32:50 Chat with Andrew Huberman: cannabis & testosterone
    34:34 How cannabis affects mood, energy & creativity
    35:55 Discovering purpose through Ikigai
    43:36 Embracing failure & repetition
    47:20 Common founder pitfalls & how to overcome them
    51:20 Scaling your business into a passive system
    54:10 Best marketing platforms & power of long-form
    1:00:30 Content strategy & team building
    1:07:15 Essential tools to streamline growth
    1:11:27 2024 goal setting & planning
    1:18:31 Do you need a morning routine to succeed?
    1:22:40 Japan, India & moving to Dubai
    1:26:02 Gut instinct & advice for those feeling stuck
    1:30:44 Staying productive while travelling
    1:34:36 Enjoying youth & reflecting on your 20s
    1:39:50 How to spend wisely & raise your hourly rate
    1:47:02 Health, habits & working with your partner
    1:52:04 Planning for 2024 & achieving balance
    » Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
    » Transform your physique – https://www.thrstapp.com/
    » My clothing brand, THRST – https://thrstofficial.com
    » Custom Bioniq supplements – https://www.bioniq.com/mikethurston
    » Join @Whoop and get your first month for free – join.whoop.com/FirstThingsThrst
    Follow Matt:
    YouTube: / @realmattgray
    Instagram: / matthgray
    TikTok: / realmattgray
    Twitter: / matt_gray_
    Founder OS: https://www.founderos.com/
    Listen on Spotify: https://bit.ly/3JQWR1u

    E028 - The Marketing Genius: I Helped GROW “Coca-Cola, the Olympics & More” | Marilyn Crawford Dec 21, 2023
    Show notes Today’s guest is one of the most connected people on the planet: Marilyn Crawford — a global award-winning PR specialist, business strategist, and life coach. Named the “Marketing Mogul” by the New York Post, Marilyn has advised world leaders, mentored at Harvard, and led campaigns for icons like Coca-Cola, President Obama, and the FIFA World Cup. From building billion-dollar brands to mentoring future leaders, Marilyn shares the key principles that shaped her success across PR, marketing, economic development, and life coaching.
    00:22 Will gambling become legal in Dubai? Marilyn’s role in developing a casino
    04:40 Economic development, strategic marketing & PR
    06:40 The secret behind her success: Coca-Cola, Obama, World Cup & more
    10:36 How Marilyn achieved 1 billion hits — her career pinnacle
    18:10 Launching the first diversity event at Cannes
    23:25 From teaching to event planning
    27:06 Behind the scenes of working in PR
    30:22 Respect for women, cultural shifts & avoiding trends
    35:23 Admiration for Jay-Z & thoughts on the P Diddy case
    40:30 Social media oversharing & the impact of AI
    46:55 Mentoring & Marilyn’s experience as a life coach
    56:51 Branding advice: Marilyn’s A.C.E. framework
    1:00:01 Dubai vs Saudi Arabia — business & cultural insights
    1:03:18 Marilyn’s advice for Mike on relationships and brand integrity
    1:14:55 Balancing career and personal life
    1:23:06 Feeling lost? Marilyn’s advice for finding your path
    1:33:01 Why you should stop limiting yourself
    1:38:52 Parenting & the importance of positive reinforcement
    1:44:33 How Marilyn reads people’s personalities
    1:49:04 Current projects: Prime Time & ongoing ventures
    1:54:00 Marilyn’s upcoming book
    » Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
    » Transform your physique – https://www.thrstapp.com/
    » My clothing brand, THRST – https://thrstofficial.com
    » Custom Bioniq supplements – https://shorturl.at/fRV67
    » Join @Whoop and get your first month free – join.whoop.com/FirstThingsThrst
    Follow Marilyn:
    LinkedIn: / l-marilyn-crawford-4326531b
    Listen on Spotify: https://bit.ly/3JQWR1u

    E027 - The Trading Expert: How To Get RICH In Your 20s *my trading method* | Umar Ashraf Dec 14, 2023
    Show notes Umar Ashraf is a 28-year-old entrepreneur and veteran day trader who turned $20,000 into $18 million through smart, disciplined trading. With 10+ years in the markets, Umar has built a loyal online following by sharing honest, real-world trading insights—including both his wins and losses. In this episode, he opens up about the mindset required to master day trading, how to manage risk, the biggest myths around crypto and forex, and why trading is one of the most humbling careers in the world.
    00:00 Introduction
    01:20 How Umar found his passion for trading
    04:10 Trading alone vs. working for a firm
    05:20 Teaching himself to trade & early role models
    07:40 Honesty, USPs & what sets Umar apart
    09:55 Beginner guide to trading (Pt. 1 – Markets, FX, influencers)
    15:44 Beginner guide to trading (Pt. 2 – First trades)
    18:10 Journaling, mindset & tracking your data
    21:20 How the markets will humble you
    23:45 Investing vs. Trading & managing risk
    28:35 How long does it take to profit from trading?
    31:40 Umar’s biggest wins & losses
    35:20 Strategy or luck?
    36:44 Coping with stress & enjoying the process
    40:00 Managing finances & life in Dubai
    45:50 Avoiding distractions & the power of networking
    49:00 Social media, influence & building a personal brand
    54:55 The #1 app for traders – TradeZella
    1:11:40 Umar’s 2024 vision
    1:14:25 Building Blackline Trading & leading a team
    1:21:00 AI's impact on trading
    » Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
    » Transform your physique – https://www.thrstapp.com/
    » My clothing brand, THRST – https://thrstofficial.com
    » Custom Bioniq supplements – https://www.bioniq.com/mikethurston
    » Join @Whoop and get your first month free – join.whoop.com/FirstThingsThrst
    Follow Umar:
    YouTube: /@umarashraf28
    Instagram: @umarashraf
    TikTok: https://www.tiktok.com/@realumarashraf
    TradeZella: /@tradezella
    Listen to First Things THRST:
    https://bit.ly/3JQWR1u

    E026 - The Business Expert: I Made MILLIONS At 21 With “Zero Skills” | Daniel Priestley Dec 10, 2023
    Show notes Daniel Priestley is a best-selling author, international speaker, and award-winning entrepreneur who built a multimillion-dollar empire across the UK, Australia, and Singapore. Named one of the UK’s Top Business Advisors, Daniel breaks down the key traits that define elite founders and business leaders. In this powerful episode, he unpacks the mental models, strategic frameworks, and real-world lessons that have helped him—and thousands of others—build scalable, high-impact businesses.
    00:00 Introduction
    02:20 Dropping out of university & making millions by 21
    09:30 Losing a $14M deal & the role of mentorship
    14:35 Luck vs. skill in early-stage entrepreneurship
    18:36 How a business failure led to 9 successful ventures
    28:14 Business fundamentals: 10 ideas, bell curves & power laws
    38:00 4 strategies to test a business idea
    44:20 The “entrepreneur seat” mindset
    52:00 Psychology of consumerism & boosting sales
    59:40 Why products don’t make money—this does
    1:05:44 Business vision & Daniel’s view on supplements
    1:09:14 Superpowers, competition & KPIs
    1:18:20 Monetising your name as an influencer
    1:21:50 Equity vs. shares explained
    1:23:15 Business partnerships & co-founder alignment
    1:27:40 Fatherhood & how it changed Daniel’s outlook
    1:30:00 Power of writing & reading
    1:35:10 Organisation & time mastery
    1:38:55 Risk-taking, buying/selling businesses & wealth
    1:46:25 Expanding into new industries
    1:52:30 The rise of AI
    2:02:25 Everything happens for a reason: resilience & setbacks
    » Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
    » Transform your physique – https://www.thrstapp.com/
    » My clothing brand, THRST – https://thrstofficial.com
    » Custom Bioniq supplements – https://www.bioniq.com/mikethurston
    » Join @Whoop and get your first month free – join.whoop.com/FirstThingsThrst
    Follow Daniel:
    Instagram: @danielpriestley
    Linktree: https://linktr.ee/danielpriestley
    Website: https://danielpriestley.com/
    Listen to First Things THRST:
    https://bit.ly/3JQWR1u

    E025 - Vladislava Galagan: The “Kendall Jenner” Of Bodybuilding Dec 03, 2023
    Show notes Vladislava Galagan is a professional bodybuilder, entrepreneur, and viral internet sensation. Dubbed “prettier than Gal Gadot and stronger than Arnold,” Vladislava has sparked global debate by blending muscularity with femininity, eroticism, and unflinching authenticity. In this episode, she opens up about her fitness journey, steroid use, and the realities of life on OnlyFans—challenging stereotypes and redefining what it means to be a powerful woman today.
    00:00 Introduction
    01:14 Growing up in Russia
    03:52 Fitness inspirations & early routines
    09:08 Family pressures & financial struggles at university
    13:45 Dropping out & pursuing bodybuilding in Europe
    16:59 Mike’s thoughts on leaving university
    18:04 Taking steroids to compete at the highest level
    23:05 Side effects: hair loss, acne & hormonal shifts
    26:22 First pro comp at 21 & bad coaching experience
    29:40 Best fitness tips for women
    30:10 Avoiding masculinisation with PEDs
    35:50 The fear of weakness, therapy & vulnerability
    40:05 Income differences & relationship dynamics
    44:52 How OnlyFans & webcams “saved” her financially
    50:00 Lessons from validation & webcam culture
    53:04 OnlyFans pros, cons & niche fetishes
    1:01:40 Finding a partner who accepts OF
    1:02:55 Materialism & spending wisely
    1:07:12 Transitioning from OF & supporting her family
    1:12:20 Russia’s hardships & life abroad
    1:14:50 What’s next for Vladislava?
    1:18:20 Imposter syndrome & the pursuit of confidence
    1:22:04 Future goals & living in Dubai
    » Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
    » Transform your physique – https://www.thrstapp.com/
    » My clothing brand, THRST – https://thrstofficial.com
    » Custom Bioniq supplements – https://www.bioniq.com/mikethurston
    » Join @Whoop and get your first month free – join.whoop.com/FirstThingsThrst
    Follow Vladislava:
    YouTube: @vladigalagan
    Instagram: /vladigalagan
    TikTok: /vladislava_661
    Listen to First Things THRST:
    https://bit.ly/3JQWR1u

    E023 - Jordan Welch: The BEST Way To Dropship In 2024 *full guide* Nov 10, 2023
    Show notes Jordan Welch is a rising star in content creation and e-commerce, best known for his rapid rise to millionaire status by age 22 through dropshipping and paid ads. In this episode, Jordan opens up about his early failures, growing up with limited resources, and how he found financial freedom—not just for himself, but to uplift his family. He also shares rare behind-the-scenes lessons on building a powerful personal brand and scaling a YouTube audience.
    00:00 Introduction
    01:20 Jordan’s background & family motivation
    03:40 How Jordan got started with content & entrepreneurship
    09:40 YouTube growth tips and algorithm strategy
    14:46 Dropshipping & ad mastery: his secret to $100K/month
    21:20 Big breakthrough with the sleep band product
    26:35 Explosive business and YouTube growth
    28:00 Fake gurus & misinformation in the online space
    29:20 Battling weed addiction
    35:00 Going sober: alcohol & mental clarity
    36:40 Creative influences and staying motivated
    40:10 Lessons from interviewing millionaires
    44:32 Selling the business & valuing experiences
    47:25 Living in Miami
    51:10 Helping others start Shopify stores
    52:50 Iman Gadzhi’s Educate program
    54:30 Jordan’s advice for young men
    57:49 Relationships, focus, and distractions
    1:00:20 Life hacks & health optimisation
    1:03:55 Sleep & vegan diet insights
    1:07:20 Training & fitness routines
    1:08:55 The role of travel
    1:12:20 Jordan’s future vision
    » Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
    » Transform your physique – https://www.thrstapp.com/
    » My clothing brand, THRST – https://thrstofficial.com
    » Custom Bioniq supplements – https://www.bioniq.com/mikethurston
    » Join @Whoop and get your first month free – join.whoop.com/FirstThingsThrst
    Follow Jordan:
    YouTube: @JordanWelch
    Instagram: /jordanwelch
    TikTok: /jordanwelchyt
    Listen to First Things THRST:
    https://bit.ly/3JQWR1u

    E022 - Reece Wabara: Professional Football to £100m Fashion Brand Oct 30, 2023
    Show notes

    Introducing Reese Wabara, former Manchester City defender and CEO of one of Britain’s most successful fashion labels. With the help of Gymshark founder Lewis Morgan, Reese ventured into entrepreneurship whilst in the midst of his football career. Manière De Voir was established in 2013 with the clear goal of creating trend-focused contemporary designs at competitive prices. After retiring from football in 2017, MDV skyrocketed with a 187% YoY growth, whilst becoming a staple wardrobe choice f...


    E021 - Iman Gadzhi: The Voice of Future Millionaires Oct 22, 2023
    Show notes

    Season two of First Things THRST kicks off with a bang as we introduce the business mastermind, Iman Gadzhi. With a burning desire for financial freedom, Iman dropped out of high school at 17 and dedicated his life to making money. His journey catapulted him from personal training and “flipping” Instagram accounts to amassing a £30 million net worth by age 22. The young entrepreneur continues to build his digital footprint, inspiring millions worldwide through his philanthropic wisdom, an imp...


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