Finding Your Frequency

Latest Episodes:

Hour 2 of the 2 hour LIVE special for Chapter 13: Monetizing your Broadcast Jan 27, 2017

Show notes

Return on investment is an important aspect of your broadcast. That return can come in many ways that can offset the costs associated with producing and delivering your professional broadcasts but also to create a revenue stream for your business. With consolidation in terrestrial broadcasting and new mobile and digital mediums listeners are consuming content within and outside of your show. So how do you monetize these listeners? From new customer opportunities to generating advertising dollars. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the good on Monetizing Your Radio Broadcasts.

Hour 1 of the 2 hour LIVE special for Chapter 13: Monetizing your Broadcast Jan 27, 2017

Show notes

Chapter 12: Using Social Media to Promote Your Broadcast Jan 20, 2017

Show notes

Social Media this and Social Media that. With the advent of social platforms such as Facebook, for friends and family, and LinkedIn, for professionals and executives the ability to navigate self-publishing technology is difficult. What is most important for the broadcast amateur or professional is to limit the outbound energy to create the most buzz for your audience. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will discuss the allure of Social Media and how to focus your message to reach your addressable audience. Jeff and Ryan will also educate on best practices for you the content creator to engage prior and ongoing following your show.

Chapter Eleven: Self Syndicating Your Broadcast Jan 13, 2017

Show notes

After you have developed your show, chose your technology and distribution platform, created your initial content, and have begun to deliver additional communications via press distribution, social platforms, transcription services, etc. it is now time to extend your audience through self syndication options available to you. CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will discuss the value and locations to self distribute your show. Jeff and Ryan will dive into those syndication networks and how you may optimize them to expand your reach and grow your audience. Jeff and Ryan’s guest this week is Dr. Pat Baccili, she is an international award winning talk radio host, TV commentator, keynote speaker, certified career and belief coach, dynamic seminar leader, award winning author/researcher on fostering respect and trust in the workplace, inspirational speaker, and CEO of a successful motivational company

Chapter Ten: Using Press Releases to Promote Your Broadcast Jan 06, 2017

Show notes

Press releases and market communications are an important aspect of your radio program. The most important part of your press release and related communications are content, honing your message, and training as to how to use self-service PR distribution! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the “do’s” and “do not’s” of developing your press release themes, how to create succinct messaging, and the process to deliver these communications to your expanding audience. Our special guest this week is Founder and CEO of prhacker.com,Ben Kaplan and Christopher Conlan, Founder of Habobble Communications. Tune in Live as Jeff and Ryan talk with these special guests about Digital PR and how to leverage it for promotion.

Chapter Nine: Building and Keeping Your Audience Dec 23, 2016

Show notes

Now that the “lights” are on and your show has officially begun it’s time to grow your audience and more importantly, turn them into loyal fans. Please join us this week as VoiceAmerica.com CEO Jeffrey Spenard and VP Ryan Treasure discuss a variety of tools available to VoiceAmerica hosts and how best to leverage them to achieve audience goals. Jeff and Ryan will also present use cases and examples of successful audience building and audience affinity strategies and tactics. This is where we start to leverage the platform to creating longevity for your show. This week Jeff and Ryan will interview Ken Rochan and Simran Singh in this special holiday Episode of the Finding Your Frequency program. Tune In Live!

Chapter Eight: How To Find Guests That Build Your Audience Dec 16, 2016

Show notes

Now that you have executed on the fundamentals of starting your radio journey with choosing the correct platform, developed your show strategy, and marketing plan it’s now time to identify potential guests and build your audience. This week on Finding Your Frequency Jeffrey Spenard, Chief Executive Officer of VoiceAmerica.com, and Ryan Treasure, VP of Broadcast Operations dive into booking guests and leveraging existing audiences to broaden your reach and appeal. Compelling guests are around every corner, in your current target audience, and may be people you already know. Join Jeff and Ryan as they help new and experienced radio show hosts develop talking point and how to best approach potential weekly guests. Our special guests this week include Teresa de Grosbois, an International speaker, trainer and best-selling author, International Master Life Coach, Dante Sears and VoiceAmerica social media manager and Blogger, Angie Treasure.Tune in for this special show!

Chapter Seven: Preparing Your Broadcast ToolKit Dec 09, 2016

Show notes

Over the past 20 years we’ve learned that one of the keys to a successful talk show is being ready with a “Broadcast Tool Kit”. These tools are not just for the host of the show, but also the guest! On this episode, VoiceAmerica.com CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver Chapter 7 of the educational radio talk show book “Finding Your Frequency”. Join in Live as Jeff and Ryan discuss the important pieces that are needed to Promote and Maintain a successful show with Media and Press Kits, Checklists for Shows and Guests, and much, much more.

ChapterSix: The Basic Structure of a Broadcast Nov 18, 2016

Show notes

It’s your show, so you have some flexibility in the way you want to present it! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure discuss the structure of radio programs and ways to not only find your frequency but deliver the production elements to your audience. Topics this week include the definition and narrative required to structure your weekly broadcast such as “show clock”, “intros”, “outros”, “closers”, as well as managing “segments” and of course “advertising and sponsorships”. Jeff and Ryan will also discuss the dreaded “dead air” challenge witnessed by young and seasoned radio professionals throughout the industry. Take an hour this week and learn the lingo, structure, and how best to deliver your message once “Finding Your Frequency”!

Chapter Five: Planning Your Strategy Nov 11, 2016

Show notes

Planning and Preparation are the keys to a successful radio program. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will dive into show development strategies, how to develop an outline of activities, and how best to deliver topics, marketing, and potential guests to your audience. Guests this week include LA Lakers 2002 1st round draft pick Kareem Rush aswell as VoiceAmerica Executive Producer Jeremy Bornman. Kareem will deliver his experiences playing professional basketball and how he has leveraged media for Finding his Frequency. Join us this week as we “Plan Your Strategy” and educate our audience on the benefits of planning and preparing digital content.In this episodes “101” tutorial, Jeff and Ryan will show you how to align your message through Planning your Stredegy.

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