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    Business

    Imagine If, with Doone Roisin | Conversations on Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

    Join your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.


    Hosted on Acast. See acast.com/privacy for more information.

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    Copyright: © 2022 Female Startup Club

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    Latest Episodes:
    How to launch a fashion forward footwear brand with Lisa Seskin, founder of LMS May 26, 2020
    Show notes

    A conversation about footwear with Lisa Seskin, the founder of Australian label LMS. If you’ve ever wondered what the process is to manufacture and produce a footwear label from scratch - this is an episode for you. We’re going over the challenges Lisa faces in building this business and the big wins she’s had - like being worn by mega celebs Bella Hadid and Emma Roberts - and exactly how she did it. We chat about the pros and cons of wholesale, what she thinks about retail stores and the benefits of being a true DTC brand.


    LINKS WE MENTION

    LMS Shoes

    Lisa's Instagram

    LMS Instagram

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How Harvard’s 'Entrepreneurship Essentials’ program helped launched one of the world’s most progressive sexual wellbeing startups, with Eva Goicochea, Founder of Maude May 24, 2020
    Show notes

    Today I’m chatting to Eva Goicochea, the founder of a sexual wellbeing company called Maude. A brand that's championing the path for modern intimacy, sexual health and education. Eva started the brand back in 2015 and has pioneered the path forward for changes in how we see and speak about our intimacy, mental health and sexual wellbeing.

    We managed to squeeze this episode in after a few tech issues - which is the story of my life right now - and an important meeting that Eva had coming up, so it’s quick but it’s got everything you need to know about building a brand in an industry that’s typically regarded as taboo - and shouldn’t be - and the challenges that come with it.

    And while I have you here I just want to give a huge thanks to everyone that has taken the time to leave a review, it really helps others ears find us and have a listen. If you’re loving these episodes as much as I am, please head to the app and leave us a review!

    This is Eva for Female Startup Club.

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Creating positive changes to consumer shopping behaviour and insights into what the future of the fashion industry might look like with Tamsin Chislett Co-Founder of Onloan May 14, 2020
    Show notes

    Imagine being able to add new pieces to your wardrobe every month, and then give it back once you’re over it. Today’s episode is about a startup company that does just that, Onloan is a fashion rental subscription that sends you new pieces of your choice every month, from the cult brands we’re all obsessed with on Instagram. The 2 female founders are on a shared mission to reduce waste, curate brilliant independent designers and reignite a love of clothes without the guilt. After getting featured on the today show early on in the journey the company took off to quickly became one of the UK’s leading fashion rental services, whilst fulfilling on it’s mission to do good and create positive change in consumer shopping behaviour in an attempt to impact the fast fashion crisis that’s clogging up our landfill. This is Tamsin Chislett for Female Startup Club.


    LINKS WE MENTION:

    Onloan: https://onloan.co/

    Onloan's Instagram

    Femm Street: https://www.femstreet.com/

    First Round Capital Blog: https://firstround.com/review/

    Seed Legals

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How to launch products in the CBD space and why consumer education and regulations need to evolve with Nia Davies, Co-Founder of Yugenial May 11, 2020
    Show notes

    Today I’m chatting to Nia Davies about her self funded CBD wellness startup called Yugenial. This was such a fascinating episode and I was learning a lot about an industry I know little about. We’re covering the challenges Nia faces in building a business that fits into what the government calls a ‘high risk’ space, how she works around the fact that normal marketing channels aren’t accessible for her and why we need more consumer education and regulations to evolve.


    LINKS:

    Yugenial's Instagram

    Nia's Instagram

    Yugenial: https://yugenial.com/

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How Sarah Lee & Christine Chang introduced the K-beauty phenom to the world through their cult brand Glow Recipe, and the one-step-at-a-time approach that lead them to profitability 3 months in May 04, 2020
    Show notes

    Hey guys! Welcome back to Female Startup Club. If you’ve been following along on my Instagram you’ll know how excited I was to be recording this next episode with Sarah Lee and Christine Chang, the founders of Glow Recipe.

    You’ve probably seen this brand on social media — their Instagram has more than 725,000 followers at the time of recording — or maybe you’ve heard about their most loved Watermelon Sleep Mask which sold out 7 times consecutively and amassed 5000 person waiting lists at the time of launch…

    In today’s episode I got to chat to Sarah and Christine about the wild ride they’ve been on over the last few years and what it’s been like to build a brand at this scale. It’s packed with the good stuff and loads of advice for other entrepreneurs and I’m just so chuffed that this interview came about.

    We ended up having a few tech issues so bear with us while we have a giggle throughout the ep, and in the end we ran out of time to do the 6 quick questions! But it’ll be back to business as usual for the next one so don’t worry.

    TOPICS WE COVER:

    • The origin story of Glow Recipe
    • Bootstrapping the business through self funded startup capital
    • Pivoting from a DTC ecommerce k-beauty curation website to a product line of their own
    • Bringing k-beauty to the American consumer and introducing a new product to a new market
    • The Shark Tank experience
    • “One step at a time approach. You need to be patient and resilient and stay focused on what matters for your business.”
    • Navigating the relationship of being close friends and co-founders and the key to success
    • Launching in partnership with Sephora and advice for other brands wanting to follow suit
    • Lessons from working in a huge global corporate company; L'Oréal
    • The realisation moments that led to the first product; Watermelon Sleep Mask
    • The importance of packaging and focusing on the experience of a product; how it feels in your hand, what it looks like, how it makes you feel, what it looks like on your shelfie
    • The Influencer launch strategy they used
    • The ONE key moment that really moved the needle and sold out the entire site
    • How the brand keeps the community engaged and evolving, in particular through social media and surprise and delight pop-ups
    • Why it’s important to listen to your community and implement the feedback you receive
    • What’s working in marketing at the moment
    • Advice for women wanting to launch a brand

    LINKS:

    Glow Recipe: https://www.glowrecipe.com/

    Glow Recipe's Instagram

    Sarah Lee's Instagram

    Christine Chang's Instagram







    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Did you know chewing gum has plastic in it and it’s the world’s second most common form of litter? Zabrina Ziegler on how to build a sustainable startup and True Gum’s mission to educate and create impact. Apr 27, 2020
    Show notes

    Welcome back to another episode of Female Startup Club. The flavour of the hour today is a nifty brand called True Gum that produces all natural, plastic free chewing gum out of Denmark. And yes I know exactly what you're thinking... And it is true. Chewing Gum has plastic in it and how gross is that. But the funny thing about this brand is that I actually spotted them in my favourite cafe in Geneva and bought a pack, loved it, searched it on IG and became an instant fangirl. They've got such a beautiful and educational Instagram which is where I learnt that chewing gum has plastic in it and after I googled the brand I was happy to see there's a female founder in the mix, and alas that's my intro to the brand. I got in touch on Instagram and the rest is history.


    To put things into perspective, True Gum is now stocked in thousands of supermarkets around Europe and the world, and is producing up to 500 kilos of chewing gum each day in their own factory.


    TOPICS COVERED:

    • Zabrina’s life before working on True Gum
    • The True Gum origin story
    • How they reached their first customers
    • Investing and partnering with another Startup to grow your product
    • The struggles of switching from kitchen production to a factory manufacturer
    • The importance of having the right packaging
    • How to sell your product in a large retail store, merchandising and POS
    • Reaching online customers
    • How having the right investors can help your product development
    • Educating customers on the right choices for being sustainable and making the way in big supermarkets
    • True Gum: Focusing on being plastic-free
    • How Covid-19 has impacted the product
    • Plastic waste and how it affects our environment
    • The True Gum marketing strategy: Being organic and plastic free
    • Zabrina’s advice on women who want to kick off a sustainable startup
    • Zabrina on winning the day and dealing with failure


    LINKS WE MENTION:

    True Gum

    True Gum's Instagram

    Zabrina’s email: zabrina@truegum.com

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Why you don't need to reinvent the wheel but you can reinvent the packaging, with Kaylin Marcotte founder of Jiggy Puzzles Apr 21, 2020
    Show notes

    Do you love puzzles? Do you love puzzles but not so much love the boring stock images we often see used on puzzles? In today’s episode I’m talking to Jiggy, a startup company that makes stunning puzzles in partnership with female artists, that you can then glue and hang up on the wall should you so desire!

    Kaylin started the brand after her own journey of a late night love of puzzling and soon decided she wanted to bring some sparkle to this space and do things differently. This brand is so cool and it’s an episode packed with value for your ears.

    THINGS WE TALK ABOUT:

    • Why you don’t need to reinvent the wheel but you can reinvent the packaging
    • Finding inspiration in the things you love and working to reinvent and bring to market
    • How to fund your startup when you quit your day job
    • Navigating the manufacturing process with no prior knowledge and the power of reaching out to friends of friends
    • Shout about your idea to everyone who will listen rather than keep it a secret: crowdsource advice, get feedback and advance the idea
    • Bootstrapping vs raising money
    • Sometimes you don’t need a fancy website
    • Is your brand worthy of word-of-mouth marketing
    • Launch strategy + puzzle parties (OMG SO FUN!)
    • Partnerships
    • The impact of the current global pandemic on business
    • Expanding the business through trade shows and wholesale
    • Advice for other women wanting to launch a biz

    LINKS WE MENTION:

    JIGGY’S Instagram

    Kaylin’s Instagram

    The Skimm

    Lean Luxe

    &Walsh by Jessica Walsh

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    "Survivors in crisis pivot fast and act fast”. Using the current global crisis to innovate and evolve to let your true brand DNA shine, with Phoebe Greenacre from Silou Apr 13, 2020
    Show notes

    Today’s episode is with Phoebe Greenacre, the co-founder of a women’s activewear brand, Silou London. When Phoebe and her business partner Tatiana weren’t able to find premium, sustainable activewear that they wanted to wear day in and day out, they knew they’d spotted a gap in the market and went for it.

    And what’s really special about this episode is actually how the brand has been able to thrive during the pandemic, and let their true DNA shine through. A brand that’s always put their community first, now more than ever have been able to innovate and bring people together from all over the world through live yoga classes, guided meditations and a calendar full of heart warming activities on a daily basis for the women in their network.

    WE COVER VALUABLE TOPICS LIKE:

    • How to find a business partner and how to work out the who-does-what stuff
    • Understanding what’s really involved when you want to launch a brand and the reality of how long it can take to launch
    • The struggles of being a smaller brand up against bigger brands
    • How to grow an email database through;
    • Giveaways and collabs with other brands,
    • Collecting data through pop ups and events,
    • Collecting data during archive sales
    • “An email subscriber is more valuable than a Instagram follower.”
    • Pop Ups and Partnerships on a consignment basis
    • Finding the right opportunities that fit the brand
    • What does it mean to be a sustainable activewear brand and how to deliver on that promise throughout the manufacturing and packaging process
    • Making a 100% recyclable collection and developing your own fabric from scratch
    • Rethinking your strategy during the current global climate and asking the question: are brick and mortar retailers what we should be focused on and should brands be entirely focused on DTC.
    • The importance of finding opportunities to pivot, adapt or innovate during this time that can deepen your connection with your community in a real way; creating a wellness calendar packed with live events and activities online like meditation, yoga, advice and barre. And advancing that to include self care, cooking,
    • On creating content and tone of voice: “Go back and make it more human.” Ensure you’re helping and supporting the community through the power of language.
    • How to support your team while #WFH and moving to remote working.
    • Is a business plan needed in the beginning?
    • The pros and cons to stocking your brand with bigger retailers.
    • The advice you need before bringing a new brand into the world.

    LINKS WE MENTION:

    https://siloulondon.com/

    Silou’s Instagram

    Phoebe’s personal Instagram

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How to build multiple revenue streams for your business & manifesting your dreams into reality with life coach, Amy Rushworth Apr 06, 2020
    Show notes

    Welcome to episode 8 with Amy Rushworth. This is the first episode of @femalestartupclub that I’ve recorded from the comfort of my bedroom floor, and I’m pretty sure that's what you’d call seriously *adapting* to quarantine life.

    Today I’m chatting to Amy Rushworth, she’s a confidence coach, speaker and host of her namesake podcast The Amy Rushworth Show — and it’s an episode full of the feel good stuff we need now more than ever. Especially in moments of stress and anxiety during this time, she’s someone to tune into and soak up her happy vibrations. I definitely am.

    Amy’s a gorgeous friend of mine who’s been building her empire over the last few years here in London. She radiates warmth and love, and when you’re with her you truly feel seen and heard. From a party girl working in fashion, making little money and hitting rock bottom in life - to becoming one of the UK’s leading confidence coaches and building the business of her dreams guiding women to transform their lives, earning more money than ever before and being truly fulfilled has filled my cup to watch on from the sidelines. I was super excited to talk to her and ask her all of the questions! Join us as we discuss how to build a business as a life coach (and make serious money doing it!), the importance of continuous learning and self development to achieve your goals and how to manifest your goals using mindset and action to get to where you want to be in life.

    TOPICS WE COVER:

    • The journey of becoming a life coach
    • The importance of continuous learning and self development to achieve your goals
    • How to Manifest your goals, and using Mindset & Action to get to where you want to be in life
    • Imposter syndrome and how to deal with it
    • The power of language and the techniques to create possibilities and put it into action
    • How to expand a coaching biz to introduce multiple revenue streams
    • How to expand your business to introduce multiple revenue streams
    • Online education including Marie Forleo’s B School
    • “Money Mindset”
    • Learning to disconnect from the criticism that can come with being someone public facing
    • Building a business with a remote team of flexible workers rather than full time employees
    • Scaling up with freelancers
    • Manifesting: what is it and how you can start doing it consciously today
    • How social conditioning from childhood years take us out of abundance and into a scarcity mindset
    • The evil in Self Limiting Beliefs and your inner critic
    • Practising daily gratitude during the pandemic and a simple exercise to start immediately
    • Make Your Magic Academy: an 8 week course to radically transform your life starting on April 27th
    • Using where you are in your menstrual cycle to propel you forward

    LINKS WE MENTION:


    Amy's website

    Make Your Magic Academy

    Amy's Instagram

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How to get your startup into Y-Combinator and the exact steps to successfully launch with 1000+ sign ups in less than a week with Renee Mets of Ritology Mar 01, 2020
    Show notes

    Welcome to episode 7 of Female Startup Club with Renee Mets. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears, inbox and social media from the world’s most successful female founders, entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to get what you want out of your career.

    Today I’m chatting with Renee Mets, one of the co founders behind a new brand called Ritology that’s pioneering the way for sustainable personal care for women. Join us as we discuss her startup story and their wildly successful refer-a-friend campaign launch which garnered 1100 people signing up in less than a week. The process of getting into the world’s most sought after seed accelerator program Y-Combinator and the importance of building a company backed by purpose.

    TOPICS WE COVER:

    • The manufacturing process and working with China
    • The startup journey and how to launch a product from scratch
    • How to apply for Y-Combinator and the process all the way through to final interviews
    • Working in harmony with your business partner and what it’s like working from different countries
    • Where Renee hangs out to get smarter
    • Building a business backed by purpose and working on something that helps the planet
    • Celebrating the small stuff

    LINKS WE MENTIONED:

    Wim Hoff - The 'Iceman’

    Renee’s Instagram

    Ritology’s Instagram

    Y Combinator’s Free 8 Week Startup School

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


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