Stay ConnectedJoin your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.
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Today I’m joined by someone I’ve been admiring from afar for a very long time, Carly Leahy, co-founder of Modern Fertility. Modern fertility is a women’s healthcare company that set out to launch the world’s first at home fertility hormone test in 2017 alongside Afton Vechery. Since launching they’ve successfully gone through Y-Combinator, raised 22 million dollars in funding, been named as Fast company’s number 1 company for innovation in healthcare and expanded their product range to a pregnancy test, an ovulation test and an app for women to track their cycle. Their mission is to empower women to understand their bodies and their fertility in an easy to digest manner, that takes out the fear you can experience when going through this important milestone in a woman’s life.
Carly’s background in lead creative roles for huge companies like Uber and Google has been a major factor in the success of this business. Her skill in creating and marketing a brand for the modern day woman really shines through and in this discussion you’ll find so many tactical pieces of advice and information that you can take directly into your own venture.
LINKS WE MENTION:
Female Startup Club on Instagram
And... drumroll for a very exciting announcement!! From today we are proudly partnered with Klaviyo. If you haven’t heard of Klaviyo, please make yourself familiar immediately. Especially if you have an online ecommerce biz. They’re an email marketing platform created specifically for online businesses. Their software features powerful email marketing tools and SMS marketing automation. Basically I’ve been a cheerleader slash customer since I got into ecommerce world and I’m so excited to be partnering with them now!
You’re going to be hearing a lot more about them in the coming weeks and months and we’ve got some really great stuff planned for you guys
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After losing her first business through a relationship breakdown, Vivian got straight back in the game working on her second and most cherished jewellery brand Joie de Viv. After learning about the jewellery industry and the dark side of gold and diamonds, she set her intentions to create a brand full of transparency, being completely ethical and sustainable.
Viv invested 1 million dollars of her own money and started creating her new venture, but what she didn’t expect was to launch and be met with zero sales. She shares the real heartache of going through major ups and downs in business and how she came out the other side.
We also talk about a company that’s been critical in her success, Wayflyer. They offer revenue based growth financing for commerce brands of up to 500,000 to support inventory purchases and scaling through performance marketing without taking any equity. It’s a great solution for brands who are doing well and need cash injections on an ongoing basis.
LINKS WE MENTION:
Female Startup Club's Instagram
📱 Join 160K smart chicks in the Female Startup Club universe:
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Joining me on the show today is Emma Rose Cohen, the founder of Final - the company who advocates for sucking responsibly.
In 2018 Emma set out to create the world’s first collapsable straw and make an impact on our oceans and the planet. She launched her idea on Kickstarter with the goal to raise around $12,000 and instead it went absolutely bonkers, raising 2 million dollars in total with around 100,000 straw orders. You might think it was a good enough reason to celebrate, but there were plenty of hurdles that came with it’s success.
Today we’re chatting about what makes a good kickstarter and what happened after the campaign went viral. Why it’s important to protect your intellectual property against the manufacturers who are out there specifically to steal your ideas and flood the market with cheap knock offs, and how to set your own campaign up for success.
LINKS WE MENTION:
The Deepak Chopra Free 21 Day Meditation Experience
Book: The Culture Code
Book: The Way of the Superior Man
📱 Join 160K smart chicks in the Female Startup Club universe:
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The Sheet Society is in the business of creating cosy sweet dreams and disrupting the global sleep industry, growing over a staggering 300% in just twelve months.
Born out of a desire to make purchasing bed linen uncomplicated and accessible, while also giving customer’s an extension of their personal style, and making sheet shopping sexy, Hayley & her husband Andy started The Sheet Society in 2017 with just $20k.
Fast-forward to 2020 and the bedding mecca is set to turn over $4.4million this financial year.
We’re chatting about how she hustled in the beginning working two other jobs and upskilling in digital marketing in the evenings,
LINKS WE MENTION:
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
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→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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On the show today is Catie O’Neill and Liv Burrows, the Australian founders behind the brand that’s gone completely viral on TikTok recently, My Glow 2.
My Glow 2 is an Australian skincare company that’s inspired by ancient beauty rituals, they’re based in country Victoria and in this episode we cover why they started My Glow 2, and everything you need to know about winning at TikTok. Because the thing about this brand is that Catie and Liv posted a random video of a foot on TikTok that went completely viral racking up millions of views and buzz around their brand and it lead them down the path of becoming best in the biz at the TikTok game.
And yes, If you’ve been humming and airing about whether you should jump onto TikTok I’m absolutely certain this episode will inspire you to sign up immediately and start carving out your own niche. After we recorded his session I actually took the leap myself onto TikTok and you can find me @dooneroisin sharing daily quick tips that will help you win at business. So definitely pop into my comments and say hello if you find me on there!
LINKS WE MENTION:
My Glow 2's Website
My Glow 2's TikTok
My Glow 2's Instagram
The Ads MBA by Female Startup Club
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Say hello to a company that’s changing the world through scent, Vitruvi. Founded by Sara Panton, Vitruvi sells sophisticated essential oils and diffusers to scent your day to day.
Sara’s sharing her journey of growing up in a rural town, going through med school and making a change in her life that lead her to launching this business with her brother and co-founder Sean. We’re covering the hustle from the early days when they were making everything by hand, to becoming a 20 person team today, named as one of Fast Companies most innovative companies in 2019 and stocked in more than 300 stores, and a very special project they support for women in Kenya.
LINKS WE MENTION:
Vitruvi's Website
Vitruvi's Instagram
📱 Join 160K smart chicks in the Female Startup Club universe:
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→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on the show today is Mera McGrew, the founder of Soapply. Soapply is a purpose driven business that’s doing good in the world both on a local level and a global level.
Mera started Soapply to make the best soap for your skin and our planet, and they use every sale to help improve and save lives around the world. Every ounce of Soapply is tied to a direct donation that funds water, sanitation and hygiene around the world. More specifically, every 8 ounces of Soapply sold is tied to a $1 donation— that goes towards a local grassroots organisation in Ethiopia called REST.
Mera started this brand with a big idea and a mere $5,000, and has grown it into what it is today entirely through partnerships, experiential events, word of mouth marketing and hustle.
And if you’re inspired by this episode and want some Soapply for yourself, Female Startup Club listeners can get 20% off their first Soapply purchase and unlock a double donation attached to their order when they use the code FSC20 at checkout at soapplybox.com.
LINKS WE MENTION:
Soapply's Website
Soapply's Instagram
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📱 Join 160K smart chicks in the Female Startup Club universe:
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→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Gigi Goldman launched Kopari as a DTC brand in 2015 with a collection of beauty, body and skin products all made from their hero ingredient - coconut. In 5 short years they’ve gone into 2000 retailers worldwide, raised 20 million+ dollars in funding including profile celebrities like Mila Kunis, Ashton Kutcher and Karlie Kloss, and have expanded their product range into sexual wellness and CBD.
In this episode we cover; the hustle from the early days and the strategies that they used to acquire new customers at scale, how they approach influencer marketing and Gigi’s top piece of advice for women who have a big idea.
LINKS WE MENTION:
Kopari's Website
Kopari's Instagram
Gigi's Instagram
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Susan is the founder of a company called EO, which stands for essential oils. They produce body, skin and hair products made from active botanicals that are scented with essential oils. They also have a sister company called Everyone, which is the more accessible line that’s affordable and for everyone.
Susan’s been in business for a very long time, 25 years to be precise. She launched EO as a 4 piece collection to Bloomingdales from her garage in 1995, all while being a a single mum and hustling every single day to pay the bills and keep the lights on, fast forward to today the business still remains independently owned by her alongside her co-founder Brad and pulls in around 50million dollars in revenue each year.
If you’ve been listening to my podcasts you’ll already be familiar with the kinds of topics I touch on; we talk about the origin story, the marketing, the challenges, the money… and all that good stuff is totally jam packed packed into this episode, but what I loved most about my conversation with Susan is the key pearls of wisdom dotted throughout. Like the importance of pursuing the journey and the actual day to day of building a business rather than the pot of money at the end, and the why it’s critical as we move forward in the world to have women in complete control of their lives and being at the forefront of leadership.
This was such an amazing conversation and I’m so excited for every ear that finds this episode. And please do share it with anyone you think will benefit from this story.
LINKS WE MENTION:
EO Products Website
EO Products Instagram
Susan's Instagram
Book: Zen Mind, Beginners Mind
📱 Join 160K smart chicks in the Female Startup Club universe:
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→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Sahara Lotti is the total badass inventor and founder behind the award winning DIY lash extensions company, Lashify. And when I say that this is a must-listen episode - I truly mean it. It’s real and it’s raw and Sahara shares so much of her journey and the challenges she’s faced along the way; if there’s only one podcast you listen to this week - please make it this one.
We talk about the absolute importance of patents and the ins and outs of how people can screw you over in any industry, how she actually found her manufacturer. (Spoiler alert: it involves karaoke and Celine Dion hits), the controversy that surrounded her brand in the early days that almost ended in a cancel culture moment (not ok) and the effects that had on her life and her mental health and investing $100,000 into a black-owned hair care brand. Plus so many incredible pieces of actual gold. Actual gold!!
These are the learnings of a woman who has a clear mission and isn’t afraid to chase her dreams.
Full disclaimer: the audio quality is questionable, but hey...tech can be a nightmare sometimes and this episode is more than worth it. Your ears need this. Trust me.
LINKS WE MENTION:
Lashify's Website
Lashify's Instagram
Sahara's Instagram
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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