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This is Desiree Verdejo for Female Startup Club.
If you’re new here! Hi! I’m Doone, your host and Hype girl in business. Every week we learn from 7, 8, and 9-figure female founders to understand their blueprint in business when it comes to money, marketing and mistakes. Women like Desiree Verdejo, the founder of Hyper. After leaving her career as an attorney, Desiree left the 9-5 to create the Sephora for Black Women which eventually led her to creating Hyper. We’re chatting through a bunch of insightful learnings from this business; like the power of PR and how to use grants to access capital…
Desiree's key piece of advice when it comes to the funding piece of the business is to be really thoughtful about when you fundraise, how you fundraise, and why you're doing it. There are so many different types of capital available right now and each will have entirely different consequences for you and your business.
And on that note! Remember that you can access our doc for every grant that’s currently live around the world for female founders. You can get the list at femalestartupclub.com/grants.
Let’s jump into today’s episode, this is Desiree for Female Startup Club.
LINKS WE MENTION:
Hyper Skin's Instagram
Desiree's Instagram
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Female Startup Club's Instagram
Doone's Instagram
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This is Erin Deering for Female Startup Club
Hi, it’s Doone here - your host and hype girl - if you’re new here: welcome to the Female Startup Club podcast - where we interview some of the world’s most successful founders in business. We chat with entrepreneurs - who happen to be women - about all things money, marketing and mistakes - and dive deep into the blueprint that got them to where they are today.
Today we’re chatting with Erin Deering who is the founder of a cult swimwear brand you probably recognise, called Triangl. It’s one of those stories that has so many highs - it gained instant cult status within it’s first year of business, it was all over our feeds, it grew to a $200m valuation and from the outside - everything looked amazing. But on the flip side, Erin wasn’t living her best life and she was struggling. In this episode she shares the story of her highs but also of the lows and what it took to exit the business and follow her instincts. It’s rare to hear founders go so deep into the lows and this is one of those episodes we can all learn a lot from so I hope you love it as much as I did.
I particularly love diving into Erin's approach to influencer marketing right back in the early days of building Triangl, all with gifting making up the entirety of their marketing budget. The idea is that your product is still the hero, but this marketing strategy put trust into your new brand. That's the key point there, build trust. When you apply that logic with your marketing strategy, building trust with them instead of getting sales, it will shift who you target and who you reach out to. That logic is still applicable in 2023.
And if you want even more content from us, we send out an email every Monday that features strategies you can implement into your business, job opportunities at female founded startups, all the best news about women-led startups and women in business as well as new grants and other fun stuff that’s worth knowing. It’s totally free and you can subscribe at femalestartupclub.com.
LINKS WE MENTION:
Erin Deering Instagram
Erin Deering Website
The Lean Startup Book
The Mentor Podcast
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Erin Deering for Female Startup Club
Hi, it’s Doone here - your host and hype girl - if you’re new here: welcome to the Female Startup Club podcast - where we interview some of the world’s most successful founders in business. We chat with entrepreneurs - who happen to be women - about all things money, marketing and mistakes - and dive deep into the blueprint that got them to where they are today.
Today we’re chatting with Erin Deering who is the founder of a cult swimwear brand you probably recognise, called Triangl. It’s one of those stories that has so many highs - it gained instant cult status within it’s first year of business, it was all over our feeds, it grew to a $200m valuation and from the outside - everything looked amazing. But on the flip side, Erin wasn’t living her best life and she was struggling. In this episode she shares the story of her highs but also of the lows and what it took to exit the business and follow her instincts. It’s rare to hear founders go so deep into the lows and this is one of those episodes we can all learn a lot from so I hope you love it as much as I did.
I particularly love diving into Erin's approach to influencer marketing right back in the early days of building Triangl, all with gifting making up the entirety of their marketing budget. The idea is that your product is still the hero, but this marketing strategy put trust into your new brand. That's the key point there, build trust. When you apply that logic with your marketing strategy, building trust with them instead of getting sales, it will shift who you target and who you reach out to. That logic is still applicable in 2023.
And if you want even more content from us, we send out an email every Monday that features strategies you can implement into your business, job opportunities at female founded startups, all the best news about women-led startups and women in business as well as new grants and other fun stuff that’s worth knowing. It’s totally free and you can subscribe at femalestartupclub.com.
LINKS WE MENTION:
Erin Deering Instagram
Erin Deering Website
The Lean Startup Book
The Mentor Podcast
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Jaclyn Johnson for Female Startup Club.
On the show today we are learning from Jaclyn Johnson who you might recognise as the founder of Create & Cultivate but is here to talk about her latest venture; New Money Ventures in addition to her first incubated brand; Maie Wines.
New Money Ventures is a venture capital fund with a mission to launch, build and scale early-stage, women-led startups. And this is so interesting because she steps us through how she invests in different founders, what the red flags are when founders are trying to raise VC money, the industries that are piping hot right now, how her fund works and a few tips to get you better at pitching your biz! There are so many gems in here, if you’ve got plans to raise this is a MUST LISTEN.
If you learn something in this episode please do share it with someone who will benefit from hearing Jaclyn’s advice or shout about it on social media - we love It when you do that!
Let’s dive right in, this is Jaclyn for Female Startup Club
LINKS WE MENTION:
Jaclyn's Instagram
New Money Ventures' Instagram
Create & Cultivate's Instagram
Work Party's Instagram
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Jaclyn Johnson for Female Startup Club.
On the show today we are learning from Jaclyn Johnson who you might recognise as the founder of Create & Cultivate but is here to talk about her latest venture; New Money Ventures in addition to her first incubated brand; Maie Wines.
New Money Ventures is a venture capital fund with a mission to launch, build and scale early-stage, women-led startups. And this is so interesting because she steps us through how she invests in different founders, what the red flags are when founders are trying to raise VC money, the industries that are piping hot right now, how her fund works and a few tips to get you better at pitching your biz! There are so many gems in here, if you’ve got plans to raise this is a MUST LISTEN.
If you learn something in this episode please do share it with someone who will benefit from hearing Jaclyn’s advice or shout about it on social media - we love It when you do that!
Let’s dive right in, this is Jaclyn for Female Startup Club
LINKS WE MENTION:
Jaclyn's Instagram
New Money Ventures' Instagram
Create & Cultivate's Instagram
Work Party's Instagram
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Babba Rivera for Female Startup Club
On today’s episode we’re learning from Babba Rivera, the Latina founder behind Ceremonia, which is a clean hair care brand rooted in her heritage, inspired by the rituals she grew up with. And we’re talking through all the things! From Babba’s upbringing in a small tiny part of Sweden to big shiny startup life in New York City and the drive she got from her childhood and heritage to start this brand and have representation in the Latinax community for the next generation of founders. And Babba also shares some crazy stories like how she launched her brand from the nicu - and what can go terribly terribly wrong if you don’t have the right accountant. And trust me - that is not one to skip over it’s right at the very end of the show.
If you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us! Let’s get into it, this is Babba for Female Startup Club
LINKS WE MENTION:
Babba's Instagram
Ceremonia's Instagram
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Babba Rivera for Female Startup Club
On today’s episode we’re learning from Babba Rivera, the Latina founder behind Ceremonia, which is a clean hair care brand rooted in her heritage, inspired by the rituals she grew up with. And we’re talking through all the things! From Babba’s upbringing in a small tiny part of Sweden to big shiny startup life in New York City and the drive she got from her childhood and heritage to start this brand and have representation in the Latinax community for the next generation of founders. And Babba also shares some crazy stories like how she launched her brand from the nicu - and what can go terribly terribly wrong if you don’t have the right accountant. And trust me - that is not one to skip over it’s right at the very end of the show.
If you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us! Let’s get into it, this is Babba for Female Startup Club
LINKS WE MENTION:
Babba's Instagram
Ceremonia's Instagram
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome back to the show! It’s Doone here, your host and hype girl. Today we’re learning from Daniella Pierson, the 27 year old Latina co-founder of Wondermind.
Daniella started her first company, The Newsette, as a sophomore in college, and despite not having any VC funding, seven years later The Newsette closed 2021 with $40M in sales and 8-figures of profit with a valuation of over $200 million. But that’s not all… she’s also the founder of the newly launched mental fitness startup Wondermind, that she launched with her co-founders Selena Gomez and Mandy Teefey after a powerful conversation around their mental health struggles. She is the World’s Youngest Wealthiest Self-Made BIPOC Woman.
This is seriously seriously an incredible episode. Daniella is very open about having ADHD, OCD, and Depression, and is passionate about showing the world that you can achieve success at any age, even without millions of VC dollars, while struggling with learning disabilities and mental health disorders.
You are going to love this really down to earth chat about building a startup and the high highs that come with the lowest of the lows. If you love this episode please do share it with someone that would benefit from hearing Daniella’s truly inspiring story.
This is Daniella for Female Startup Club
LINKS WE MENTION:
Daniella's Instagram
Wondermind's Instagram
Daniella's TikTok
Wondermind's TikTok
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome back to the show! It’s Doone here, your host and hype girl. Today we’re learning from Daniella Pierson, the 27 year old Latina co-founder of Wondermind.
Daniella started her first company, The Newsette, as a sophomore in college, and despite not having any VC funding, seven years later The Newsette closed 2021 with $40M in sales and 8-figures of profit with a valuation of over $200 million. But that’s not all… she’s also the founder of the newly launched mental fitness startup Wondermind, that she launched with her co-founders Selena Gomez and Mandy Teefey after a powerful conversation around their mental health struggles. She is the World’s Youngest Wealthiest Self-Made BIPOC Woman.
This is seriously seriously an incredible episode. Daniella is very open about having ADHD, OCD, and Depression, and is passionate about showing the world that you can achieve success at any age, even without millions of VC dollars, while struggling with learning disabilities and mental health disorders.
You are going to love this really down to earth chat about building a startup and the high highs that come with the lowest of the lows. If you love this episode please do share it with someone that would benefit from hearing Daniella’s truly inspiring story.
This is Daniella for Female Startup Club
LINKS WE MENTION:
Daniella's Instagram
Wondermind's Instagram
Daniella's TikTok
Wondermind's TikTok
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Today’s episode is brought to you by our pals at Norby - who we just love so much - we’re talking to Ellen Yin, the founder of Cubicle to CEO on all things being a content creator and working in the digital space.
What I love about this episode is Ellen’s ability to see when things aren’t serving her and take big leaps to move in new directions. As entrepreneurs we’re always evolving and it really is a process of iteration so I really resonated with this episode and I think you’ll get a lot out of it. You’re going to hear her transition from the corporate grind to agency to course creator to media company! Packed with tips and insights that will give you inspiration wherever you are in the journey.
I love the part of this episode where we dive into the future of media. All these traditional media companies are not necessarily going to disappear ofcourse, but the way consumers engage with the media will change. People these days would rather receive news and updates from a trusted voice and personality than they would tuning into their nightly news. Understand how are creators influence the media space and how are creators the future of the media space.
If you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us! Let’s get into it, this is Ellen for Female Startup Club
LINKS WE MENTION:
Cubicle to CEO's Website
Ellen's Instagram
Cubicle to CEO's YouTube
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
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