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    Business

    Imagine If, with Doone Roisin | Conversations on Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

    Join your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.


    Hosted on Acast. See acast.com/privacy for more information.

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    Copyright: © 2022 Female Startup Club

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    Latest Episodes:
    Bootstrapped marketing, the right time to quit your job & how to keep going during the lows Feb 02, 2024
    Show notes

    Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these Friday episodes, we have a co-host joining us, Josephine, and every week we will be checking in to talk about what’s current and trending in the world of business with tips on how you could leverage that and what’s coming up inside the Facebook group.


    This week, we are excited to dive deep into some of the burning questions that have been asked within the Facebook Group - giving our take on your biggest dilemma's. Our best advice when it comes to approaching your marketing as a bootstrapped founder, when you can confidently say it's the right time to quit your job, and just how you can manage to keep going during the lows. We love this opportunity to chat with you directly, so don't forget: if you want us to explore something in more detail in the coming episodes - join us and drop into the group! You can find it linked in the show notes.


    Let’s get into it, this is the weekly Hype Girl chat.


    LINKS WE MENTION:

    Female Startup Club - Ecommerce Fundamentals

    Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok



    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    7 Tips to Launch Your Dream Biz in 2024 Jan 26, 2024
    Show notes

    Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these Friday episodes, we have a co-host joining us, Josephine, and every week we will be checking in to talk about what’s current and trending in the world of business with tips on how you could leverage that and what’s coming up inside the Facebook group.


    If you're tuning in, you're probably feeling that entrepreneurial itch, that burning desire to launch your own business and make a mark this year. Well, you're in the right place because today's episode is all about that. We chat through your ultimate guide to launching in 2024, the exact things I would like to learn right now if I was launching a brand this year. We also walk through through the ultimate rest framework which might explain why you're not feeling 100% refreshed after the holidays.


    If you want us to explore something in more detail in the coming episodes - join us and drop into the group! You can find it linked in the show notes.


    Let’s get into it, this is the weekly Hype Girl chat.


    LINKS WE MENTION:

    Article: 7 Types of Rest that Every Person Needs

    Female Startup Club - Ecommerce Fundamentals

    Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    From $10,000 to 8-Figure Beauty Brand, Stacey Hollands Shares her Secrets to Building Lust Minerals Jan 25, 2024
    Show notes

    This is Stacey Hollands for Female Startup Club


    Welcome back to the show - it’s Doone here, your host and hype girl! In today’s episode we’re learning from Stacey Hollands, the founder of Lust Minerals. Stacey has such a cool story - she started the brand back in 2014 with just $10,000 and has bootstrapped it entirely to the 8 figure business it is today. We chat through her playbook to getting started in the early years with retail, how their influencer strategy has evolved and the $350,000 rebrand that was a pivotal moment for the business .


    Now before we jump into I want to take a minute to tell you about our new program, ecommerce fundamentals. If you’re an early stage founder or you’re getting ready to launch your brand - and you’re starting the year really committed to taking action towards your sales and marketing goals - I designed this specifically for you. It’s the program I wish I had when I was building my jewelry brand and feeling totally overwhelmed and not really sure where to focus day to day. It takes you through everything from developing your messaging to your content engine, finding your first 1000 true fans organically, my proprietary framework that I use to launch and create buzz online and finally - getting started with your own Facebook and tiktok ads. And of course I have a special launch offer for you that’s available right now. You can check it out by going to femalestartupclub.com/course.


    LINKS WE MENTION:

    Lust Minerals' Instagram

    Stacey's Instagram

    Lust Minerals' Facebook

    Lust Minerals' TikTok

    Female Startup Club - Ecommerce Fundamentals

    Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok



    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    2024 REFLECTIONS & RESOLUTIONS Jan 19, 2024
    Show notes

    Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these Friday episodes, we have a co-host joining us, Josephine, and every week we will be checking in to talk about what’s current and trending in the world of business with tips on how you could leverage that and what’s coming up inside the Facebook group.


    This week, our first co-hosted episode back after the holidays! We talk through a tried and proven playbook for goal-setting in 2024, the importance of focusing on your word-of-the-year and exactly what we will be carrying with us into the new year (with a few handy tips to unplug & prevent burnout). Loved this chat.


    If you want us to explore something in more detail in the coming episodes - join us and drop into the group! You can find it linked in the show notes.


    Let’s get into it, this is the weekly Hype Girl chat.


    LINKS WE MENTION:

    Unyoked Website

    Female Startup Club - Ecommerce Fundamentals

    Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Defining a new category, inventing products for women & using obsession to fuel resilience with Boob Armour’s Suzie Betts Jan 15, 2024
    Show notes

    Hello everyone and welcome back to the show! It’s Doone here - your host and hype girl. A big shout out to everyone who’s been joining the FB group to share stories, ask questions and get to know each other. I love that vibe and it makes me so happy getting to know more of you so if you’re not already chiming in, come hang out with us on Facebook.


    Today we’re learning from Suzie Betts - she is the founder of a company called Boob Armour. Suzie started her company after finding lumps in her breast as a result of playing contact sports throughout her life. And now as a mum of two daughters who play contact sports she wanted to set out to create safety gear for women and girls. It’s a really interesting episode and we talk a lot about how she’s approaching partnerships with major clubs like the Matilda’s right through to retail and schools and everything in between.


    If you love this episode - remember the girl code by sharing it with a friend who would benefit from hearing Suzie’s story or shouting about it online. You know I love it when you do that!


    Let’s get into today’s episode, this is Suzie for Female Startup Club.


    LINK WE MENTION:

    Suzie's LinkedIn

    Boob Armour's Instagram

    Boob Armour's TikTok

    Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Building a cult-favorite to $8M in 3 years, with NAT’V Basics’ founder Sandy Ronalds Jan 12, 2024
    Show notes

    This is Sandy Ronalds for Female Startup Club.


    Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week we’re learning from some of the world’s most brilliant minds in business. Like the founder of NAT’V Basics, Sandy Ronalds. Sandy launched her biz in 2019 and in the last year alone sold 600,000 units from a few simple strategies. This story speaks to the power of spotting a clear gap in the market, proving out the concept, and going for it.


    In this episode, Sandy shares her blueprint for making your business make business sense. In the dreaming phase, determine your why and know what your purpose is going to be for the brand through building brand pillars (these pillars have nothing to do with the end product but are about why you are joining us rather than another brand). In the building phase, consistently communicate the dreaming phase; it’s one thing knowing something yourself, and it’s another when it clearly comes across (pumping socials with the why’s and the purpose of the brand so you attract those who naturally align with your brand). In the day-to-day, Sandy still runs the nat’v basics IG intimately; she gets to know you and you get to know the real essence of the brand. It's key to remember here that your why doesn't have to be grandiose. It can be as simple as brightening someone's day, making them feel confident, or offering a sustainable solution.


    Before we jump into today’s episode I want to quickly mention the Girl Code that we introduced a few episodes back! The gist is that it’s a very loose and casual deal where if you love what we’re doing over here and we bring you some value or a smile or a gem of insight, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know.


    Let’s get into today’s episode, this is Sandy for Female Startup Club.


    LINKS WE MENTION:


    Sandy's Instagram

    NAT'V Basics' Instagram

    Darling, shine! Podcast

    OzHarvest Website

    SurveyMonkey Website

    Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    From lawyer to building two iconic consumer brands: The Daily Edited and In The Round House with Alyce Tran Jan 10, 2024
    Show notes

    This is Alyce Tran for Female Startup Club.


    Hey guys, welcome back to the show - if you’re new here! Hi! I’m Doone, your host and Hype girl in business. Every week we learn from 7,8 and 9 figure female founders to understand their blueprint in business when it comes to money, marketing and mistakes. Women like Alyce Tran, the co-founder of The Daily Edited and more recently In The Round House. In this episode we’re talking through Alyce’s approach to combining work and entrepreneur life and how she was building The Daily Edited vs her current business, In The Roundhouse.


    And while I’ve got you here; you might have noticed that I’ve been talking more and more about our newsletter. And that’s because we’ve been crafting it to be an absolute go-to resource that delivers you weekly insights, resources and extra content to keep you in the loop on all things women in business. Like industry news you know should know about, quick lessons and strategies you can use today, up to date grants and special opportunities we’re offering to our newsletter subscribers aka more features and spotlights on YOU. It’s free to sign up at femalestartupclub.com and I would LOVE to see you there.


    Let’s jump into today’s episode, this is Alyce for Female Startup Club


    LINKS WE MENTION:

    Alyce's Instagram

    In The Round House's Instagram

    Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

    Say hello to Doone: hello@femalestartupclub.com

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Tapping into wellness for $70M ARR a year with Your Super co-founder Kristel de Groot Jan 08, 2024
    Show notes

    This is Kristel de Groot for Female Startup Club.


    Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’re a small business owner or an entrepreneur listening to this episode - you probably know how hard it can be to generate revenue - it's bloody tough! you might have just started and made a few sales… you might have made a few thousand dollars in sales or maybe even a few hundred thousand - hell maybe you’ve made multi 7 figures in sales! Now imagine scaling your business to hitting $200 million in revenue. Imagine what that would look like from a supply chain point of view, a product development pov, the investment point of view.


    That’s what Kristel de Groote did - all while she was in her 20’s. I know. Wild. Today’s episode is a reminder that when you stick it out for the long run, when you have a real purpose and drive to change the world - magical things can happen. Kristel built her company, Your Super, alongside her partner Michael in their early 20s after Michael battled cancer. They built it to $200m in revenue and then sold it to the Healing Company in 2022 for an undisclosed amount. This story starts with humble beginnings and it ends with so many brilliant learnings, I hope you love it as much as I do!


    I particularly love the part of this episode where we talk about the bottleneck in your business. You are the bottleneck of your business. Some of the greatest growth that you will see happen in your company comes at times when you work on your personal growth. And by personal growth, I don’t mean having all the answers. It’s knowing that not knowing is your superpower. It’s knowing that you don’t need to know step 100 when you’re at step 1. It’s wholeheartedly finding peace with yourself when you are: on a seat at the table that you have built yourself.


    Let’s get into today’s episode, this is Kristel for Female Startup Club.


    LINKS WE MENTION:

    kristelandmichael.com

    yoursuper.com

    Your Super's Instagram

    Kristel and Michael's Instagram

    How I Built This Podcast

    Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

    Say hello to Doone: hello@femalestartupclub.com

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Australia’s #1 SPF skincare brand (& reaching 6-figures in 4 weeks), with Naked Sundays founder Samantha Brett Jan 05, 2024
    Show notes

    This is Samantha Brett for Female Startup Club.


    Naked Sundays is an Australian SPF brand aimed at inspiring the next generation to love and wear SPF every single day with fun, easy to use sunscreens.


    This is a really inspiring story and we’re going to break down her secrets to success, what makes a brand pop and what you need to know about regulations when building a sunscreen brand.

    I absolutely loved hearing about why Samantha decided to keep this venture a secret from the public for 9 months. She realized that sunscreen is complex, it’s made by chemists, and she's not going to be the one in the kitchen mixing this herself. Instead she's getting someone to make the best of the best, but will anyone really take it seriously with her name on the brand? So she didn't tell anyone about being a founder. This is the first time I've heard of something like this on the show, and I find it such an interesting approach. Samantha didn’t want people to think that I was just doing this for the sake of it.


    Another part that made this journey a little more complicated than manufacturing your regular beauty products, is that there is a strong barrier to entry in the sunscreen space. It is classed as a medication in Australia and classed as a drug in America. Those are things to really think about before diving into the space. Even when it comes to advertising rules, you should put on a warning *reapply regularly*, on social media, podcasts, influencers, the whole mix. You can’t give a testimonial. It's pretty crazy stuff.


    Let’s get straight into this episode, this is Samantha for Female Startup Club


    **Avoid prolonged sun exposure, make sure you re-apply frequently in accordance with directions. Remember, sunscreen is only one component of sun protection so always wear a hat, protective clothing and eyewear when you’re in the sun.


    LINKS WE MENTION:

    Naked Sundays' Instagram

    Samantha's Instagram

    Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

    Say hello to Doone: hello@femalestartupclub.com

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Building a 9-figure fashion business, with Showpo’s Jane Lu (AKA The Lazy CEO) Jan 03, 2024
    Show notes

    This is Jane Lu for Female Startup Club.


    Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - welcome welcome welcome. Every week we’re learning from some of the world’s most brilliant minds in business. Like Jane Lu, the founder of Showpo. Jane’s story is so inspiring and full of ups and downs and what really stood out to me was her sheer determination to succeed and the absolute resilience to keep going no matter what because failure just wasn’t an option. I came off this episode feeling so inspired and I know you will too. Jane is the queen of building a business while having some serious fun along the way and she shares so many gems to building her biz to $100m in revenue in this episode! Stick around to the end where she shares some of her crazy stories!


    A great piece of advice in this episode came down to putting in place systems and processes that will mean that you can then start hiring people to work in the business, so you can start working on the business; it’s the first step. It’s so hard for an entrepreneur because you’re so busy doing it that you don’t want to slow down and think about systems, but you’ve got to think about the bigger picture. Build that foundation. From there on, you can start hiring for your weaknesses. Hiring people to work on the business, people to bounce ideas off. Understanding what you don’t like and what your blind spots are. A bit of outsourcing but also in-housing.


    Let’s get into today’s episode, this is Jane for Female Startup Club.


    LINKS WE MENTION:


    Showpo's Instagram

    The Lazy CEO's Instagram

    The Lazy CEO Business Course

    Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

    Say hello to Doone: hello@femalestartupclub.com

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


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