Farm4Profit Podcast

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The 5 Biggest Grain Marketing Mistakes Farmers Make with Ed Usset Nov 09, 2026

Show notes

Is your grain marketing strategy helping your farm make money, or are you leaving valuable opportunities on the table? Recorded during a lightning delay at the Farm Progress Show, the Farm4Profit crew welcomes Ed Usset, grain marketing economist with the University of Minnesota's Center for Farm Financial Management, for a conversation about improving grain marketing decisions. Ed brings decades of experience to the discussion, including 12–13 years as a wheat buyer and pit trader at the Minneapolis Grain Exchange for Pillsbury. Since joining the University of Minnesota in 1996, he has dedicated much of his career to helping farmers understand commodity markets, futures, options, and the importance of having a consistent marketing strategy.

Ed is also the author of Grain Marketing Is Simple (It's Just Not Easy), now in its third edition, with nearly 17,000 copies sold across its editions. One of his most memorable teaching methods involves fictional farmers representing different grain marketing strategies. Barney Binless sells at harvest, Terry Timer prices grain before harvest, Peter Paperfarmer uses options, Hank Holder keeps grain in the bin too long, and Sally Sell-the-Carry takes advantage of opportunities in futures market spreads. Ed uses decades of actual historical grain price data to compare these approaches, helping farmers understand which strategies have performed consistently rather than judging success by a single year's results.

The conversation begins exploring five common grain marketing mistakes, starting with farmers' reluctance to price grain before harvest. Ed explains that some of the best marketing opportunities historically occur during April, May, and June, when weather uncertainty and growing-season concerns can create price rallies. He argues that crop insurance can give producers additional confidence to make pre-harvest sales, particularly when prices are at or above their cost of production. However, he emphasizes that no strategy wins every year. David shares his own experience making early grain sales near $5 corn, only to watch markets rally later. The discussion reinforces an important lesson: a profitable sale doesn't become a bad decision simply because prices eventually move higher.

Ed's second major concern is farmers failing to understand and track their local basis. He explains why knowing the relationship between local cash grain prices and futures prices is essential, especially when nearby ethanol plants, soybean processors, and competing grain buyers influence local demand. Ed also introduces listeners to FINBIN, the University of Minnesota's publicly accessible farm financial database, which contains real production, expense, and profitability information from participating farms across multiple states. He points to historical Minnesota farm data suggesting average corn profitability of approximately 10–20 cents per bushel over a ten-year period, including government payments. Against margins that narrow, improving grain marketing performance by even 20 cents per bushel could make a substantial difference.

Between discussions of market carry, grain storage, the value of historical data, and the psychology of selling grain, Ed makes a strong case for approaching marketing with a written plan rather than relying on emotion or attempting to predict the market's highest price. And, in classic Farm4Profit fashion, the conversation includes plenty of humor about lightning strikes, hazard pay, Ed's honorary doctor title, and whether his fictional grain marketers might someday become AI assistants.

The takeaway: Successful grain marketing isn't about perfectly predicting the market. It's about understanding your costs, knowing your basis, recognizing profitable opportunities, and following a disciplined strategy over time.

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Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.

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When Life Hits Harder Than Farming: Chuck Weldon's Comeback Story Nov 05, 2026

Show notes

The Farm4Fun crew welcomes back Chuck Weldon of Gallatin, Missouri, for a long-overdue reunion at Husker Harvest Days. Chuck farms corn and soybeans, raises contract hogs, works in country radio under the on-air name Chuck Wagon, and remains a part owner of Whitetail Fix Hunting TV. Naturally, the episode gets off to a hilarious start when David admits the crew recorded nearly ten minutes of conversation without actually hitting the record button. With beers already open, the guys start over and quickly dive into Chuck's busy life, his passion for CrossFit, and his early progress through the 2026 harvest.

The conversation explores the realities of running a diversified farming operation when nearly every expense seems to be increasing. Chuck explains why he continues using PTO-driven GT batch grain dryers, despite their limited capacity, to get a head start on corn harvest. He estimates his drying costs at roughly 15 cents per bushel for diesel and propane and says the ability to begin harvesting earlier can make a significant difference when trying to finish before deer season. The guys also get into the economics of contract pork production, including rising building insurance, equipment replacement costs, deteriorating concrete slats, and the difficulty of making a new hog confinement barn cash flow. Chuck shares stories about animal health challenges, moving large hogs, and the everyday hazards that come with working inside a finishing barn.

Midway through the episode, the conversation takes a meaningful turn as Chuck opens up about his divorce and the mental health struggles that followed. He candidly describes experiencing severe depression and suicidal thoughts during one of the most difficult periods of his life. Rather than keeping that experience private, Chuck decided to share his story on social media and discovered that many other people, particularly men, were dealing with similar challenges. He explains how messages from strangers and fellow agricultural creators helped him realize the importance of speaking openly. One particularly powerful story involves fellow creator Mike Burkhart, who drove several hours simply to check on Chuck during a difficult time. Chuck credits his faith, family, and friendships with helping him move forward and says being able to support others through similar experiences has become one of the most rewarding parts of sharing his life online.

The crew also discusses Chuck's continued relationship with Maya Corn Heads. After previously demonstrating a 12-row head and operating an eight-row chopping head, Chuck is running an eight-row non-chopping Maya head for the current season. He explains why he continues paying to use the equipment, how it performs in challenging crop conditions, and why he believes the company's corn heads offer advantages when harvesting down corn. The conversation moves into residue management, tillage decisions, and the financial pressure created by expensive diesel fuel. Chuck shares that a recent 2,000-gallon fuel purchase cost him more than 4,000 gallons had the previous year. That leads to a broader discussion about fuel markets, agricultural policy, political division, and the importance of finding practical solutions that support farmers regardless of party affiliation.

Between stories about CrossFit-related emergency room visits, hog manure lagoons, deer hunting, radio fame, and social media friendships, the episode delivers exactly what Farm4Fun is known for: plenty of laughs, honest conversations, and an occasional unexpected life lesson.

The biggest takeaway: Farming is difficult enough when everything is going right. When personal struggles enter the picture, having people who genuinely care, being willing to ask for help, and knowing you're not alone can make all the difference.

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R&D Tax Credits: Separating Facts from Fiction Nov 04, 2026

Show notes

Farmers, there's potentially good news if you thought you'd missed your opportunity to claim research and development (R&D) tax credits. Tim Taschner and Corey Stanley from Onshore return to the Farm4Profit studio for an important What's Working in Ag update. After an earlier conversation emphasized the July 4 deadline, the Onshore team explains that newly issued IRS procedural guidance has clarified how producers can amend prior-year tax returns to claim credits. While filing before July 4 offered certain advantages, Tim says the new guidance makes pursuing eligible credits after that date more practical than initially expected. Farmers may still be able to look back at prior tax years, although applicable filing deadlines and individual tax circumstances remain important.

One of the biggest developments is a February 2026 tax court decision involving George's of Missouri, a major poultry producer. Tim and Corey spent nearly a decade working on the case and explain why they believe the ruling has significant implications beyond the poultry industry. The case involved evaluating commercially available poultry genetics and animal health products in a real-world production environment. According to the Onshore team, the court recognized that certain experimentation with products developed by other companies can qualify as research activity when the applicable requirements are met. They compare this to row-crop farmers evaluating different seed hybrids, testing new fertility products, or changing production practices to improve performance. The key distinction is that a farmer doesn't necessarily have to invent a product to conduct qualifying research; how the product is evaluated, the purpose of the activity, and the supporting documentation all matter.

The discussion also tackles how much money could potentially be available to qualifying farms. Tim uses the example of a 2,000-acre producer who could potentially generate $60,000 to $120,000 in tax savings, depending on eligible activities, expenses, and the farm's tax situation. Unlike a deduction, which reduces taxable income, a tax credit can directly reduce tax liability. The Onshore team explains how existing farm records—including planting maps, hybrid information, fertilizer applications, harvest data, and agronomic evaluations—can help document qualifying activities. They also discuss why farmers should explore available tax credits before automatically purchasing additional equipment or using Section 179 depreciation solely to reduce their tax bills. However, they emphasize that credits don't necessarily produce an immediate refund, especially when a farmer has little or no current tax liability.

Finally, Tim and Corey address common misconceptions surrounding agricultural R&D tax credits. They explain why a farm doesn't need a large employee base to potentially qualify, why purchasing a piece of farm equipment is different from conducting qualifying research with that equipment, and how certain labor expenses associated with new production practices may be eligible even when the equipment purchase itself is not. They also respond to concerns about insufficient IRS guidance, documentation requirements, skeptical tax professionals, and audit risk. Onshore says it works directly with farmers' CPAs to evaluate eligibility and support claims. The team encourages producers to review their situations before approaching tax filing deadlines, particularly because older tax years can eventually become unavailable for amended claims.

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Crop Insurance Is Changing: Protecting Your Farm's Bottom Line Nov 02, 2026

Show notes

Recorded at the Maya Corn Heads booth during Husker Harvest Days in Grand Island, Nebraska, Tanner, Corey, and David welcome Caleb Wilson and Lucas Connery from Till Insurance for a timely conversation about protecting farm profitability heading into the 2027 growing season. Caleb, originally from Seneca, Kansas, leads innovation initiatives at Till after working with Farmers Business Network and Farm Credit. Lucas, based near Madison, Wisconsin, brings approximately 14 years of crop insurance experience. Together, they explain Till's approach to supporting independent agents by reducing administrative work, improving access to information, and allowing agents to spend more time serving farmers. Since federally regulated crop insurance rates are standardized, they argue that the real difference often comes down to the quality of the agent, the advice provided, and the tools available.

The conversation tackles some of agriculture's most confusing insurance acronyms, including Revenue Protection (RP), Supplemental Coverage Option (SCO), and Enhanced Coverage Option (ECO). Caleb explains how SCO and ECO provide additional county-based coverage above a farmer's underlying policy and why those products aren't necessarily the right investment in every county. He introduces Till's ECO Optimizer, a tool that evaluates historical county performance, insurance triggers, and expected value using USDA Risk Management Agency data. The goal is to help agents and farmers understand whether a policy makes financial sense rather than purchasing coverage simply because it's available. The group also discusses the importance of understanding Actual Production History (APH), comparing coverage levels, and evaluating how closely an individual farm's yields track county averages.

Livestock producers get plenty of attention as the discussion shifts to Pasture, Rangeland, and Forage (PRF) insurance and Livestock Risk Protection (LRP). Lucas and Caleb explain how PRF uses rainfall measurements to provide protection for grazing and forage operations, while LRP can help cattle producers establish a price floor against declining livestock markets. They also discuss livestock insurance for hogs, dairy revenue protection, and why cattle producers have historically participated in insurance programs at much lower rates than row-crop farmers. Caleb previews a livestock risk management platform Till is developing to track cattle inventories, break-even prices, market movements, and potential insurance opportunities. The conversation emphasizes that LRP protects against market price changes, not livestock death, and that knowing your true production costs is essential before deciding which risks to protect.

The crew also explores the growing market for private crop insurance products, including wind, hail, supplemental revenue, and individual yield protection. Unlike federally subsidized policies, these private products can carry different rules, costs, and coverage limitations depending on the insurance provider. Lucas explains why farmers should carefully compare options rather than assuming every additional policy provides the same protection. The group debates whether self-insuring makes sense, using an example of a farmer holding $200,000 in reserve compared with purchasing approximately $5,000 in annual coverage. They also discuss the role of crop insurance subsidies in maintaining a stable agricultural economy and why insurance decisions should reflect each farm's financial position, debt obligations, production history, and tolerance for risk.

With deadlines approaching, the guests remind listeners that crop insurance planning should be a year-round conversation, not a last-minute meeting before sales close. They identify December 1 as an important PRF deadline and March 15 as the major spring sales closing date for corn and soybeans in much of the country, while noting that deadlines vary by crop and location. Their biggest recommendation for 2027 is simple: ask your agent to explain why your current coverage still makes sense, how your operation compares with county performance, and whether new private products or coverage combinations could better protect your cost of production. The episode wraps up with plenty of Farm4Profit humor, including interruptions from the windy farm show, a crop insurance drinking game, and the ongoing debate about whether farmers should pay their insurance premiums earlier in the season.

Learn more about Till Insurance at tillinsurance.com.

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Building a 300+ Bushel Corn Crop : How One Iowa Farmer Is Rethinking Crop Nutrition Oct 29, 2026

Show notes

https://agxplore.com/assessment/

Tanner, Corey, and David welcome Tyler and Hannah Hunter, the husband-and-wife team behind Greene County Agronomy in Jefferson, Iowa. Tyler grew up in a farming family near Scranton and worked in seed treatment and agricultural retail before launching the business in 2014, with its first full operational year in 2015. Hannah, who grew up in Coon Rapids and studied marketing at Buena Vista University, has become an essential part of the operation, handling everything from business responsibilities to operating a massive grain cart during harvest. Together, they've built a full-service agronomy business offering Pioneer seed, crop protection products, fertilizer, plant nutrition, custom application, and crop management advice. Their investments include a 10,000-ton dry fertilizer facility and a million-gallon heated ammonium thiosulfate storage tank designed to improve purchasing flexibility and product availability.

The conversation quickly moves into high-yield corn production and the importance of balanced plant nutrition. Tyler explains why he believes farmers sometimes focus too heavily on nitrogen and phosphorus while overlooking nutrients such as sulfur, zinc, copper, molybdenum, and calcium. Using in-field tissue testing technology from LeafTech, his team tracks nutrient trends and identifies opportunities for in-season adjustments. On his own continuous-corn acres, Tyler says he has reduced nitrogen use from approximately 1.1–1.2 pounds per bushel toward 0.6 pounds per bushel while maintaining strong yields. He shares an example of a field that averaged 324 bushels per acre of dry corn, emphasizing that the real measurement of success is return on investment rather than yield alone.

A major focus is the Hunters' relationship with AgXplore and their experience testing plant nutrition products. Tyler describes how an early trial with an AgXplore boron product produced results strong enough to make him reconsider his skepticism toward specialty nutritionals. He discusses using GrowPak AI as an in-box planter treatment, along with customized in-furrow nutrition, calcium applications, sulfur programs, and strategically timed foliar micronutrients. One particularly memorable example came when Tyler ran out of zinc during an application and later observed a 17-bushel-per-acre difference in the treated portion of a field. He stresses that such results aren't guaranteed and that nutrient availability, placement, timing, and the crop's limiting factors all influence whether a product pays.

The episode also takes a detailed look at Tyler's corn-on-corn equipment and management system. From in-furrow and 2-by-2 fertilizer placement to T-band applications, residue management, tire inflation, and planter closing systems, he explains why small improvements throughout the season can add up. The group discusses his experience investing in strip-till equipment, only to abandon the approach after inconsistent application performance and disappointing economics. Tyler also shares how he evaluates new products through field trials, why his customers receive priority when application windows get tight, and why honesty and consistency have been central to growing Greene County Agronomy.

Looking toward the 2027 crop, Tyler expects to keep refining variable-rate fertilizer prescriptions, tissue testing, micronutrient programs, and the balance between production costs and yield potential. Hannah adds perspective on the realities of building a family business, learning agriculture firsthand, and keeping a complex operation moving. Naturally, the Farm4Profit crew mixes in plenty of humor about pilot lessons, South African farm labor, giant grain carts, expensive equipment experiments, and a few stories the Hunters apparently aren't allowed to tell.

The central takeaway: Profitable crop production isn't about throwing more inputs at every acre. It's about understanding what each field needs, testing what works, and making every dollar earn its place.

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24 Rows, 16 Tons: KUHN's New Gladiator XL Strip-Till Machine Oct 28, 2026

Show notes

Strip-till continues to gain attention as farmers look for ways to maximize yields while controlling input costs. During this What's Working in Ag segment at Farm Progress Show, Michael Bergren from KUHN introduces the Gladiator XL, a 24-row strip-till system designed to increase field efficiency while maintaining the agronomic benefits of KUHN's established Gladiator lineup. Michael shares that third-party studies have demonstrated the potential to reduce fertilizer applications by 20–25% through targeted placement in the seedbed while maintaining yields.

One of the biggest advancements is capacity. The Gladiator XL expands from 16 rows to 24 rows and features a 16-ton Montag fertilizer system, allowing operators to carry eight tons of two different fertilizer products. Individual metering for every row, prescription application capabilities and integrated ISOBUS controls help improve fertilizer placement accuracy. KUHN's Smart Soil Technology (SST) also simplifies operation with automated folding sequences, while RTK guidance helps farmers return in the spring and plant directly into the strips created in the fall.

The conversation moves to the ST Pro2 row unit, where Michael explains how the machine creates a consistent 10-inch-wide strip on 30-inch row spacing. A front coulter cuts residue, row cleaners move material aside, a shank performs tillage and places fertilizer, and the system builds and conditions the berm for spring planting. The crew discusses how the machine handles heavy corn residue, changing soil types, rocky conditions and the importance of minimizing compaction. Despite its increased capacity, KUHN says the Gladiator XL's high-flotation tires help distribute weight and reduce its footprint compared with the existing 16-row configuration.

Of course, moving 24 rows and 16 tons of fertilizer requires serious horsepower. Michael explains that operators should plan for approximately 25–30 horsepower per row, with requirements varying based on soil conditions and terrain. The discussion also touches on KUHN's VT Pro coulter-style row unit for shallower spring strip-till applications. Whether farmers are looking to match a 24-row planter, reduce fertilizer waste or increase acres covered during a narrow fall application window, this segment highlights how precision technology and equipment capacity can work together to improve strip-till efficiency.

Learn more at kuhn.com

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Racing Pigeons, Renewable Fuel & the Fight for Farm Profitability Oct 26, 2026

Show notes

Recorded at Iowa Speedway during the Iowa Corn 350 weekend, Tanner, David, and Corey welcome six Iowa farmers representing two organizations working toward the same goal: creating long-term profitability for corn producers. The first conversation features Joe Roberts, Ralph Lentz, and Paul Gieselman from the Iowa Corn Promotion Board. They explain how Iowa's corn checkoff dollars support market development, research, and consumer education, while the separate Iowa Corn Growers Association handles legislative advocacy. With more than 4,000 uses for corn, the opportunities extend far beyond livestock feed and ethanol. The group discusses emerging corn-based materials, including potential alternatives to petroleum-derived plastics, and shares a reported $398 economic return for every dollar invested through Iowa Corn's efforts.

The discussion highlights how ethanol continues to create demand for American corn. From NASCAR race cars to everyday drivers choosing Unleaded 88 (E15), Iowa Corn leaders explain why renewable fuels matter to farmers and consumers. They discuss potential fuel savings, common misconceptions about vehicle compatibility, and the push to expand E15 availability nationwide. The conversation also explores future opportunities involving low-carbon fuels, sustainable aviation fuel, marine transportation, and international ethanol markets. Beyond the racetrack, Iowa Corn uses events like the Iowa State Fair and the Iowa Corn Cy-Hawk Series to connect farmers with consumers and tell agriculture's story.

In the second half, Stu Swanson, Mark Mueller, and Steve join the podcast to discuss the work of the Iowa Corn Growers Association and some of the biggest challenges facing producers. The conversation tackles the Farm Bill, year-round E15 legislation, the importance of the United States-Mexico-Canada Agreement (USMCA), and the uncertainty created by changing trade policies. The guests explain why Mexico is such an important customer for American corn, why Canada matters to ethanol exports, and why expanding trade relationships with countries like India could create enormous future demand. They also discuss record-setting corn export projections and the importance of developing markets beyond China.

One of the episode's strongest conversations centers on fertilizer prices and the cost of producing corn. Mark raises concerns about consolidation in the fertilizer industry, questions whether competition is working as intended, and discusses efforts to improve pricing transparency and investigate potential anticompetitive behavior. The group examines how expensive inputs, government payments, and uncertain commodity markets affect farm profitability. They also explain how stronger farm income supports equipment manufacturers, local businesses, schools, and rural communities throughout Iowa. And because this is Farm4Profit, the serious conversations come with plenty of laughs, including Mark's surprisingly fascinating business growing specialty corn for racing pigeons, the possibility of corn-based tires, and predictions for how many caution flags NASCAR drivers will bring out during race weekend.

Ultimately, this episode reinforces a message that reaches well beyond Iowa: producing more bushels is only part of the equation. Farmers also need stronger markets, manageable input costs, and people willing to advocate for their future.

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Humble Ground : From Grinding Dog Food to Building a Media Empire Oct 22, 2026

Show notes

From the family pet food business to building a creative media company, Tim Strathman's career has been anything but conventional. Growing up in a small northeast Kansas community, Tim learned the value of hard work while helping manufacture pet food for major brands, including Blue Buffalo. After studying software development, working with companies like Landoll, and unexpectedly landing a marketing director position at a local cooperative, Tim discovered his passion for photography, video production, and storytelling. Eventually, he took the leap into entrepreneurship, launching 6S Creative, a marketing company focused primarily on agriculture and manufacturing.

The conversation turns to Tim's growing podcast, Humble Ground, which focuses on the people, businesses, and stories behind agriculture. What started as a way to share interesting stories has developed into something much bigger. Tim explains his passion for documentary filmmaking, including an upcoming project following a year in the life of an Idaho potato operation and potential future projects exploring how bacon reaches consumers. His ultimate goal? Produce an agricultural documentary or series that reaches a major streaming platform like Netflix. The crew discusses how documentaries are funded, the importance of maintaining creative independence, and the opportunity to educate consumers who have little understanding of where their food comes from.

Of course, it wouldn't be Farm4Fun without some laughs and controversial opinions. The guys dive into the explosion of AI-generated agricultural marketing, pointing out everything from unrealistic combines to soybean fields that look nothing like actual soybeans. Tim argues that AI can be a valuable tool, but companies risk losing credibility when they replace industry knowledge and authentic content with poorly executed artificial imagery. They also tackle social media criticism, the challenges of representing different farming practices fairly, and why meaningful storytelling can help bridge the gap between producers and consumers.

For agricultural businesses wondering whether digital marketing is worth the investment, Tim shares his perspective on the changing media landscape. Rather than abandoning traditional advertising, he encourages companies to develop a coordinated strategy that includes video, social media, podcasts, and digital advertising. He explains why businesses can start small, test different approaches, measure results, and expand what works. The discussion also explores what successful farmers are doing differently, particularly through diversification, efficiency, and finding profitable niche markets. Along the way, the crew debates who has the better podcast equipment, hears Tim's unforgettable story about smelling like whitefish for days, and learns about his interest in raising shrimp.

Find Tim's work by searching for Humble Ground and 6S Creative.

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Real-Time Yield, Moisture & Location: Managing Harvest From Anywhere Oct 21, 2026

Show notes

Ag Leader's newer InCommand Go displays feature a built-in modem designed to make connectivity more seamless. Instead of relying on a phone hotspot or separate Wi-Fi connection, the display can connect directly when it powers up. Through AgFiniti, farmers can move files and prescriptions, keep displays updated, access maps, and—with additional features—transfer data between displays in real time.

Luke also explains that connectivity isn't limited to brand-new equipment. Ag Leader offers retrofit options across different brands and ages of machinery, while newer displays can communicate with previous-generation InCommand 1200 and 800 displays. ZeeRow adds another piece of harvest automation by tying into existing corn-head row feelers and allowing row guidance to work directly through the Ag Leader display without another monitor in the cab.

Then there's CartACE, a technology Corey says his own operation quickly went from questioning to not wanting to harvest without. CartACE can create a guidance line based on where the combine has already traveled, allowing the grain-cart tractor to steer itself while unloading on the go. It can also send combine grain-tank levels to the cart operator, helping them decide which combine needs attention first when working with multiple machines.

AgFiniti can also stream harvest maps and information such as yield, moisture, speed, and equipment location to a phone, tablet, or computer. That means someone running the dryer can see what moisture is headed toward the farm, while the harvest crew can track trucks and make better decisions about where to work while waiting for them to return. The profitability connection is straightforward: combines, tractors, grain carts, and labor are expensive, and every unnecessary minute of downtime costs money. Ag Leader's goal is to keep the entire harvest system connected so people spend less time calling for information and more time getting work done.

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The Stories You Don't See on TV with Kirbe Schnoor Oct 15, 2026

Show notes

Kirbe Schnoor grew up in California's Central Valley, where her family raised crops ranging from cotton and corn to almonds, while Kirbe and her sisters built their own Angus cattle herd and traveled the country showing livestock. After studying mass communications and journalism at Fresno State, she headed to Fort Worth, Texas, determined to work for Superior Livestock Auction. She started by answering phones and taking out the trash before eventually hosting Superior Sunrise on RFD-TV. That opportunity launched a broadcasting career that would take her from cattle auctions to producing The American Rancher, helping launch The Cowboy Channel, covering rodeos and interviewing country music stars.

Today, much of Kirbe's time is spent traveling the country filming FarmHER and RanchHER, sharing the stories of women who farm and ranch in every imaginable capacity. She discusses the responsibility that comes with telling these stories, especially when families open their operations, finances and personal struggles to a national audience. From first-generation ranchers taking enormous financial risks to a legally blind rancher who relies on her dog's signals to help navigate the farm, Kirbe shares unforgettable experiences that demonstrate the determination and diversity of people working in agriculture.

The conversation also explores the changing face of agricultural media. Kirbe and the guys discuss how social media and podcasts have made agricultural storytelling more accessible, why authenticity matters more than polished television personalities, and how western fashion has become a major part of rodeo culture. Kirbe even admits to owning approximately 85 pairs of cowboy boots, while the crew debates everything from California almonds and cattle markets to the growing popularity of Fort Worth's Stockyards.

Beyond the laughs, Kirbe reflects on the importance of encouraging young people, especially women, to pursue careers in agriculture and agricultural communications. She talks about her family's farming legacy, the challenges facing first-generation producers, and why sharing authentic stories can inspire the next generation. The episode wraps up with memorable interviews, international travels, college sports, dream guests and a few ideas for future Farm4Profit collaborations.

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