Business

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted “#1 marketing podcast worth your time” by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding

No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you’ve probably never heard of.

Tune in to learn how to stand the f*ck out and market… without selling your soul.

Latest Episodes:

The Good Marketing Guide to Market Your Business Online Apr 07, 2017

Show notes

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is John Doherty from GetCredo.com, a marketplace to find the best SEO experts.

John is very transparent in his business and in today’s episode he candidly shares his background in marketing and journey launching Credo.

Do you want to know how to market your business online? Then listen in as we discuss what makes a good marketing strategy and specific tactics for using SEO in your business.

Topics covered:

John’s background and launching Credo
Transparency in business and writing
Why good marketing takes time
Quality vs. Quantity in content marketing
Knowing when to outsource tasks
Marketing and SEO strategy advice
Tactics for customer and influencer research

Resources mentioned:

GetCredo.com
John Doherty - Website and Blog
Thinking Through Entrepreneur Growth by John Doherty
Builtvisible
The 4-Hour Workweek by Tim Ferriss
Traction by Gabriel Weinberg and Justin Mares
SEO tools: SEMrush, Open Site Explorer, Ahrefs, Screaming Frog
Influencer research tools: Followerwonk, Intellifluence
Moz Beginner’s Guide to SEO
DistilledU SEO 101

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

David Darmanin: Avoid Marketing Best Practices at All Costs Apr 04, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Today I’m talking to David Darmanin, CEO of Hotjar, an all-in-one analytics and feedback tool for your website.

Hotjar is a six-product suite I personally use in my own business and recommend to others.

David’s background as an entrepreneur and conversion rate expert with a leading agency in the field gives him a lot to share with us on what works and what doesn’t. He believes that most marketing best practices are pure bull and that you should avoid them at all costs.

‍But more importantly, he's never afraid to say things as they are... You have been warned.

Listen in to our discussion and some great advice on how to improve your website and marketing.

Topics covered:

David’s background and inspirations
Finding his co-founders, launching and growing Hotjar
Why trade secrets are overrated, and the value of spending time in the real world
Avoiding ‘best practices’ and how small changes can change the face of your business for the worse
The importance of developing empathy for your customer
3 best tactical ‘wins’ to improve conversion rates on your website
David’s top book recommendations for marketing

Resources mentioned:

***

🐔

Laura Roeder: Here's Why Digital Marketers Should Never Lie Apr 01, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is Laura Roeder, CEO of MeetEdgar.com, a social media tool that helps you re-share older content your audience may have missed the first time. ‍

Laura is a former social media consultant who built her audience and knowledge to bootstrap and build the very successfulMeetEdgar.com.

‍Listen to Laura’s advice on marketing approach, her recommended resources and simple strategies to be a better non-nonsense social media marketer.

EDIT: Laura's new software for coaches, Paperbell.

Topics covered:

Laura’s background in a self-employed family and her sources of personal motivation
MeetEdgar visitor and conversion rate metrics
Product-market fit, evaluating and growing a business
Why you should NEVER lie as a marketer
Using competition to your advantage
The absolute importance of marketing in consumer purchases
Current “best practices” in social media that are completely false
Using software to advance your marketing
Specific tactics for social media ads
Recommended resources for marketers

Resources mentioned:

***

🐔

DHH and Basecamp's Guide to No-Bullshit Digital Marketing Mar 30, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.

He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.

He is a Denmark native and has learned from business practices in both Denmark and the US.Join us as David shares his path in business and his insights into the world of marketing.

Topics covered:

David’s background growing up in Denmark and business differences with the US
His sources of marketing and business inspiration
Basecamp as a case study (numbers such as the amount of website visitors a month)
Metrics overload versus hard-to-track marketing
David’s main principles in marketing
Best marketing books and concepts he’s come across
Insights into the future of marketing

Resources mentioned:

***

🐔

Our TOPPODCAST Picks

Follow Us

Stay Connected

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Related Podcasts

Links

Stay Connected