Business

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted “#1 marketing podcast worth your time” by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding

No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you’ve probably never heard of.

Tune in to learn how to stand the f*ck out and market… without selling your soul.

Latest Episodes:

SaaS Monetization: How to Make More From Current Customers Aug 22, 2017

Show notes

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by step process to help you get the most out of your current customers with clever research and tactics. Patrick gives us a lot to learn about today so don’t miss out and listen in.

Topics covered:

Obsession with customer acquisition
Marketing at Price Intelligently
Ethics of clickbait
Customer growth methodology for small and large companies
Buyer personas and the key difference between the value of a feature and the way it’s used
Recommended resources

Resources mentioned:

Price Intelligently
ProfitWell
Hacking Growth by Shane Ellis
The Saddest SaaS Pricing Pages of the Year by Patrick Campbell
Web Summitbase
Basecamp
Coelevate blog by Brian Balfour
Price Intelligently eBook

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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4 Ethical Growth Marketing Ideas to Test in Your Business Aug 15, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders.

He is also an entrepreneur who has learned many lessons from his previous startup ventures.

I found Josh on his agency’s Facebook Group and was blown away by the amount of free information he shared, including google drive folders full of google docs with his tactics, strategies and thoughts.

If you are looking for new and innovative marketing ideas to test and grow your business, this episode is for you.

Topics covered:

Growth marketing as founders
Josh’s first failed business venture
Adding value to people’s lives and the success gap
Cold email and how Josh grew his facebook group using LinkedIn
The ethics of social media automation
Collaboration and Instagram engagement groups
Using Quora for visibility and leads
Writing good copy for Quora and Facebook ads

Resources mentioned:

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5 Content Marketing Promotion Tactics You Should Try Today Aug 08, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more.

He is also an entrepreneur with his own marketing agency, Web Profits, and multiple Saas businesses such as Mailshake, Quuu and Pick.

Listen in to our discussion about content promotion, why it is the biggest point of failure for marketers today, and how you can do it better.

Topics covered:

Tips for publishing written content frequently
Preventing burnout while building a business
Sujan’s work ethic and methodology
Pros and cons of marketing automation tools
Short-term and long-term content promotion strategies
Sujan’s top marketing resources

Resources mentioned:

SaaS Content Marketing: Why Education is a Powerful Approach
Web Profits and Web Profits Blog
Mailshake
Right Inbox
Voila Norbert
Quuu
Pick.co
Ramp Ventures
Content Marketing Institute
Narrow
Socedo
Drift
Hacking Growth by Sean Ellis and Morgan Brown
GrowthHackers
Inbound
Good to Great by Jim Collins
Never Eat Alone by Keith Ferrazzi and Tahl Raz
SujanPatel.com
Sujan Patel - Facebook
How to Compete With Big Brands Even With Very Few Resources

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Marketing for Developers: How to Build Software People Want Aug 01, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.

This episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service.

Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales.

Topics covered:

Product development as marketing
Justin’s career background in a non-profit and late entry into the tech industry
The need for better writing in marketing and on the internet
Observing customers in their habitat
Step-by-step advice for product development and iteration
Identifying viable markets
Tactical marketing tips and resources

Resources mentioned:

Marketing for Developers
JustinJackson.ca
This is a web page. by Justin Jackson
Product People Club
MegaMaker Podcast
Tiny Marketing Wins
The coupon code is a slap in the face by Justin Jackson
Medium, Hacker News, Nuzzel, Pocket - Content submission channels
Jolt! by Justin Jackson
Google Tag Manager, Segment, Mixpanel - Customer segmentation tools
Influence: The Psychology of Persuasion by Robert Cialdini
Rework by Jason Fried and David Heinemeier Hansson
Anything You Want by Derek Sivers
Break Through the Noise in Marketing by Doing Less

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How Smart Positioning Can Make Your Marketing 10x Better Jul 25, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step.

He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms.

Listen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way.

Topics covered:

Main symptoms of bad positioning
Specific techniques to test the market and research a specialty
Benefits of good positioning and resources for digital marketers
Philip’s experience and journey from working in an agency to consulting

Resources mentioned:

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Seth Godin's Marketing Secrets to Launching a New Business Jul 18, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?

What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin.

I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months.

Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.

Topics covered:

Choosing a small niche target audience
Creating and promoting valuable free content
Building trust to generate leads and create profit
Consumer culture and why everybody hates marketers
Advice and resources for overwhelmed marketers

Resources mentioned:

Purple Cow by Seth Godin
Permission Marketing by Seth Godin
Kevin Kelley - kk.org
The Cathedral and the Bazaar by Eric Raymond
Penguin Magic
Scientific Advertising by Claude Hopkins
Ogilvy on Advertising by David Ogilvy
The War of Art by Steven Pressfield
The Art of Possibility by Rosamund and Benjamin Zander
Daft Punk: 5 Marketing Lessons to Make Your Business Famous

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How Long-Term Marketing Can Help You Generate More Profits Jul 11, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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How can long-term marketing help you generate more profits than growth hacking?

Connor is the Head of Marketing for Phorest, salon software that helps salons grow their businesses.

On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources.

Join us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your business.

Topics covered:

Dealing with ADHD as an adult
Learning from bad marketing and past mistakes like using scammy email campaigns and working on a product you don’t believe in
Long-term marketing instead of growth hacking
Specialization and narrowing target market for startups
Successful content and long-term marketing strategies
Connor’s hiring practices
Advice for future marketers and learning to say no

Resources mentioned:

The Tao of Warren Buffett by Mary Buffett and David Clark
Growth Hackers
Hidden Champions by Hermann Simon
Good Strategy, Bad Strategy by Richard Rumelt
Good to Great by Jim Collins
Stratechery
SaaStr
Farnam Street
Trust me I’m Lying by Ryan Holiday
Nothing Ventured Blog from Phorest

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Why Marketing Storytelling Matters Now More Than Ever Jul 04, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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My guest today prefers emotions and marketing storytelling over growth hacking and optimization.

Michael Troiano is a Harvard Business School graduate and former Chief Marketing Officer of Actifio, a global enterprise data-as-a-service provider.

He is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard.

Topics covered:

Michael’s background and how he got involved in marketing
Accountability and metrics that are actually meaningless
Good storytelling as a foundation of marketing
Actionable tips to improve your marketing storytelling strategy
Advice for new marketers on getting started

Resources mentioned:

Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
Ogilvy on Advertising by David Ogilvy
Born Standing Up by Steve Martin
How Hard Can it Be? Podcast
Michael Troiano Blog - Miketrap.com
Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer
Hard to be Noticed? Simplify Your Marketing to Win Customers

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Why Weak Marketing Foundations Are Killing Your Business Jun 27, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley.

Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations.

Listen in to our very interesting chat about what companies need to do instead in order to succeed.

Topics covered:

Frustration with anti-marketing bias
Changing careers from journalism to marketing
Product development as marketing
Weak marketing foundations in the tech world
Actionable marketing advice and tools for SaaS startup

Resources mentioned:

“Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing” by Dan Kaplan
“232 Startup Failure Post-Mortems” by CB Insights
“The Top 20 Reasons Startups Fail” by CB Insights
Intercom, Mixpanel, Clearbit - Analytics tools
The Ask Method by Ryan Levesque
Threadling.com & The Foundational Story Framework video

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Lean Marketing Principles to Become an Unstoppable Marketer Jun 20, 2017

Show notes

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Using lean marketing principles can help you to become a more productive digital marketer.

In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules.

We discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps to applying the principles, and she shares a mind-blowing marketing metric that most marketers aren’t using.

This is a fun and interesting episode that will help you take your marketing to the next level.

Topics covered: