Evergreen Marketing (formerly CarrotCast)

Latest Episodes:

How to Recover Lost Search Rankings Sep 26, 2024

Show notes

Nobody wants to lose their hard-earned spot in the top 10 of Google search results. But, what do you do when your rankings take a dive? This week, Mallor & Brady walk you through exactly what to do & the top causes of lost rankings, so you can climb the rankings with a plan instead of panic.

Helpful resources related to this episode:

Carrot's jam-packed new SEO tools: https://carrot.com/blog/search-performance-and-site-audit/

Written guide to dropped rankings: https://carrot.com/blog/real-estate-seo-rankings-drop-guide/

How to improve your rankings: https://help.carrot.com/tutorial/seo-basics/improving-rankings/

Good/Better/Best case scenario blog posts: https://help.carrot.com/tutorial/automated-content-library-guidance/automated-content-library-making-a-good-better-best-blog-post/

How to write "unique" content: https://help.carrot.com/tutorial/writing-unique-content/

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Top Converting Blog Tips for Motivated Sellers Sep 19, 2024

Show notes

Want to convert more website visitors into leads who are educated & ready to close? Having the right blog content on your site is proven to boost conversion! But, not just any strategy will work. Today we're breaking down why blogs are still a relevant and powerful marketing tool, the do's and don't of how to use them, and what to post! Mentioned in this Episode: Carrot's content Tools: https://carrot.com/features/content-tools/ More in-depth blog strategy: https://help.carrot.com/tutorial/blog-content-strategy/ ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The 2-3x Return, Low-Competition Exit Strategy of Mid-Term Rentals Explained w/ Shona Lepis Sep 17, 2024

Show notes

If you want a consistent & more profitable exit strategy for your properties but don't want the headache of short-term rentals, midterms might be the thing for you. Shona has cracked the code and learned how to get properties & landlords coming to her, locking in tenants quickly, turning over properties in a day, and getting 2-3X return vs other exit strategies. We cover which properties work well, how to find renters, what marketing is working, and more! Listen in

Connect with Shona: https://www.shesgotassetshq.com/

Shona's podcast: https://podcasts.apple.com/us/podcast/shes-got-assets-real-estate-investing/id1612781071

Shona's Carrot site for motivated sellers: https://cedarandporchinvestmentsseller1.carrot.com/

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to Laser-Focus Your SEO Efforts Sep 12, 2024

Show notes

Trying to figure out what will move the needle regarding SEO can be muddy. Thankfully, there's an easy way! We're going to share some brand-new tools this week & show you:

How to get key insights into your website's performance in Google search results, so you can identify top-performing content & laser-focus your SEO efforts
How to run an audit of your site & uncover opportunities for optimization
How to turn all of this into a real game plan to climb the ranks of Google, so you can generate more motivated leads.

Listen in!

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Build A Testimonial Machine to Close More Deals Sep 06, 2024

Show notes

How do you get authentic testimonials, more easily, in a way that leads to more trust and closed deals? This week we’re talking about how to get ’em, what to say, and how to leverage them on your site, so you can create a repeatable process that will pay huge dividends and put your brand above the competition. Listen in!

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wholesaling Real Estate Regulations & How to Disclose w/ Steve Trang Sep 03, 2024

Show notes

Wholesaling as we know it is getting harder in some states. Regulation is changing, marketing is changing, and seller's attitudes are changing. The question is, how do you keep up? I brought our friend Steve Trang on the show to talk about new, creative exit strategies, what the future of our industry looks like, and how to get into a mindset of adapting and pivoting. We also got to learn about what made Steve laser-focused, with more energy & clarity than he's ever had in his career. I think you'll like it. Listen in!

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Best Page for Lead Capture: Landing Pages vs Home Pages Aug 29, 2024

Show notes

"Should I send traffic from paid marketing to my home page or a landing page?" "What should a landing page have on it?" We get these questions all the time! That's why we're sharing the data for what works best, along with what your pages should look like to convert the most visitors into leads, so you can make the most of your your marketing dollars. Let's demystify this and get you back to closing deals!

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Google Ads/PPC Pro Tips for Better Conversion w/ Tim Oppelt Aug 22, 2024

Show notes

If you want to make the most of a PPC (Google Ads) campaign, so you can get motivated leads in the door fast, this one's for you. Tim Oppelt of Wholesaling PPC & Brady share the biggest mistakes investors make, top pro tips for running a successful campaign (which means lower cost & better lead conversion for you), and set expectations for lead cost, volume, and lead quality. Let's dive in!

Work with Tim in the Carrot Marketplace: https://marketplace.carrot.com/services/wholesaling-ppc/

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to Do Nationwide SEO For Seller Leads w/ Bryan Sekine Aug 20, 2024

Show notes

So you want to take your business nationwide and start attracting motivated seller leads from all over the country? Is it doable? Absolutely. It might even be easier than competing locally, in some ways. Today, Bryan Sekine shares his roadmap for how to rank & attract motivated seller leads nationally. We talk about how to structure the pages on your website for various markets, what content to create, how to approach backlinks, and the biggest mistakes to avoid when going national. Listen in!

Work with Bryan from Fox & Owl Marketing in the Carrot Marketplace: https://marketplace.carrot.com/services/fox-owl-marketing-seo/

The "should I water my foundation in Texas" article from Bright Bid Homes: https://www.brightbidhomes.com/blog/should-i-water-my-foundation/

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Chapters:

00:00 Intro

02:16 - National vs Local SEO: Is it Doable?

03:45 - The Challenge of Expanding to New States

04:25 - Overall Strategy: Launching a National Website

08:08 - Common Mistakes & Google Business

11:30 - How to Brand for National SEO

13:30 - Site Structure and Internal Linking

16:49 - Keyword Research Differences Between Local and National SEO

19:38 - How to Structure Pages

26:44 - Backlink Strategies for National Sites

32:58 - Driving Organic Traffic at Scale

43:25 - Recap: Top 3 Things to Get National Leads

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Capture Lost Deals Using Facebook Retargeting Ads w/ Kiley Aug 15, 2024

Show notes

If people visit your website from ANY marketing source and you don't retarget them with low-cost Facebook ads, deals are likely slipping through the cracks. This week, Kiley Newbold, who's run successful ads for investors all over the country, joins us to talk about how we can easily set up a retargeting campaign on Facebook to convert more website visitors into valuable leads, as well as best practices for your Facebook ads. Listen in!

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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