Evergreen Marketing (formerly CarrotCast)

Latest Episodes:

EP 142: He's Flipped 4,000 Pieces of Land... Why It's An Amazing Time To Start w/ Jack Bosch Feb 12, 2019

Show notes

Jack Bosch is the expert when it comes to land. In 17 years of flipping land, he has successfully flipped over 4,000 lots, and plans to flip about 15 deals PER MONTH this year! 2019 has been his best year ever and he’s going to share why now is an amazing time to start and how you can break into the market with a few tips and tricks. Learn how to create cash flow that provides generational wealth and get the knowledge, capability, confidence, and courage to succeed. THE CONVERSATION: 4:03 - Jack’s background in Real Estate - His main game is land flipping, but his team also deals in multi-family and other markets. 8:46 - Creating cash: Using the wheel of wealth to reduce expenses and invest it into assets. 23:21 - The 3 types of land Jack goes after and exactly how to find land buyers and sellers that turn into the best deals. 27:46 - Jack Bosch’s top tips on how to start buying and selling land. 35:30 - Breaking down the math behind Jack’s investments. How much revenue are his deals generating? 42:30 - Jack’s marketing mix for finding buyers and sellers. How direct mail and online are working together. 47:27 - Top resources for where to find buyers for land. Carrot.com with PPC and, LandWatch, Lands of America, LandFlip, Facebook Marketplace, Craigslist, RedFin, and Zillow. Start with free resources and amplify them with paid.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

EP 140: From No Leads to $50k in Deals - What I Almost Missed Out On by Leaving Carrot Jan 29, 2019

Show notes

Meet Troy. Troy is a 10-year real estate investor, so he kind of knows his stuff. One day while driving to work, Troy thought “I’m not getting any leads through my Carrot website, I think I’m just going to cancel.” But Troy’s not a quitter, so he decided “Ya know what, I actually like making money. Maybe I’ll give it another shot.” So Troy started ramping up his marketing through PPC and got some help from the Carrot folks. It turns out his work paid off… Troy made over $50k last month by closing 4 deals he got through his site. Now Troy is getting results. Now Troy is ramping up his business. Now Troy is happy! Here’s how he did it... 2:29 - Troy's started out 10 years ago as a real estate investor and house flipper in Milwaukee, Wisconsin. Right now, he’s averaging about 8-10k per PPC deal and closing roughly every 1 in 5-10 leads. Get in touch with the PPC experts he used . 8:41 - What one thing is costing you the most money? Lack of follow-up with your leads. Consistent follow up is key to closing your deals. Sometime we think we’re bugging people by calling, texting, and emailing him. Without his persistency through 8-10 phone calls, Troy would’ve missed out on $30k from someone who wanted to sell their house. 13:12 - How he plan to ramp up his marketing this next year. Doubling down in online, optimizing his website, and committing to larger direct mail campaigns. 17:32 - How much can you afford to spend per deal? Figure out your max cost per lead and max cost per deal with this calculation: 18:16 - When something is not working, make a mindset shift and ask yourself "Have I truly given this a real chance?" Troy knew his time could be better spent on getting deals done so instead of going the DIY route with his website and marketing, he outsourced it and hired experts, and switched to Carrot’s advanced marketer plan. 21:15 -Suggestions for success from a carrot customer. Commit to finding a way to drive traffic to to your website. There’s a reason why we repeat ourselves at Carrot… the model works! Implement and educate, implement and educate. Full show notes:

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

EP 139: What it Takes to Build a Multi-Million Dollar Company - A Conversation Between CEOs Seth Buechley and Trevor Mauch Jan 22, 2019

Show notes

I invited my mentor and close friend Seth Buechley out to my house this past weekend to talk about what we’re learning on our journeys as entrepreneurs, some of the growing pains with scaling Carrot (#599 on the Inc 500/5000 & Oregon’s fastest growing software company) and what we’re doing in order to lead our teams well and continue building valuable businesses. Seth has sold multiple companies worth hundreds of millions of dollars, is the CEO of Cathedral Consulting, and the host of the Business Done Right podcast. 3:36 - Once you have a vision for your future, your dreams will begin to materialize quicker. Think long term for your family and your business - create a life list! Where do you want to wake up in 5, 10, 25, 50 years? The life I was living as a serial-entrepreneur and freelancer actually wasn’t the life I wanted. 7:27 - If you’re like most entrepreneurs, you tend to “cycle” every 3-5 years or so and get bored or distracted by the next big thing. We need to practice patience and persistence and focus on what resources that we have right in front of us in order to be successful. Become an expert in one thing before branching out and focus on niching down in your industry. 15:59 - Make yourself “less relevant”. Being a great leader sometimes means taking a step back and empowering your team to step in. Learn how Trevor has created systems and processes that have allowed him to gain more freedom and flexibility, while still being the voice of the brand. 23:31 - Leaders must make tough decisions. When we avoid them, we put the successes of our business, our team, and ourselves at risk. Hear why turnover is a sign of a healthy culture... to a certain point. 28:17 - What’s the difference between transactional leadership and transformational leadership? Transactional leadership worked for Trevor until Carrot hit around the $1 million revenue mark. It’s reacting and delegating. It’s creating basic processes for how to complete tasks. Transformational leadership is empowering and unleashing your team, ultimately freeing you up from small tasks. It’s done by asking “What’s the outcome we're looking for? and What’s the way we measure success? And “What’s blocking you?” Write down where they're blocked and invest in the time to train them on decision making - design a process that guides them through the right questions to ask. 46:20 - I used to say I wasn’t a morning person. A habit tracker is the key tool that helped me change that.... and I’ve never even been good at habits! 52.34 - Accountability is misconstrued. You can create it for yourself through social pressure, measurements, and honesty. Habits that get you thinking about things differently. Full show notes at: https://carrot.ly/_KUI

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

EP 138: What a Shifting Market Means For Real Estate Investors in 2019 Jan 15, 2019

Show notes

Are you prepared for the changes up ahead? Investors, are you positioning yourself as the leader in your market? The housing market tends to shift every 8-10 years and we’re already starting to see more change in 2019 than in the last 3-5 years. Last week, we gathered 12 top-earning real estate investors from around the country for a 2-day long live Market Leader Summit to find out what they’re doing to thrive. Here’s what we learned... 03:19 - Where the market is heading? Experts don't predict a crash in 2019, but slower growth is anticipated and high-end markets will start to decline. 09:46 - Trends for real estate agents in 2019. Increasing time on market and more price appreciation, as growth starts to slow down. 11:59 - What about house flipping in 2019? With higher competition, slower closings and selective buyers, house flippers won’t be able to get away with as many mistakes in 2019. If you want to keep closing deals, you’re going to have to tighten up standards and pay attention to the details. Don't underestimate fix-up costs and consider increasing repair expenses to compete in a more competitive market. 21:43 - With new iBuyer programs from Keller Williams and Coldwell Banker homebuyers will other options over real estate agents. I believe this could be a good thing… as long as you’re building credibility and creating content to stand out in your markets. What are you doing in your marketing to position yourself as the only solution for buyers and sellers? 28:00 - What one thing ruins successful real estate investors? Choosing to not get creative with making deals happen. Even with consistent, predictable leads, looking at every deal and trying to fit it into a “box” can cause you to go hungry. Other Investors like Tang Nguyen will be picking up all the leads you passed up. 37:39 - Remember that every successful investor started with zero deals and zero experience. It’s time to get creative. Which method is continuing to grow and prove sustainable over time? The ONLY marketing vehicle that keeps gaining momentum and continues to get better is online. RVM, cold calling, direct mail are all cyclical marketing methods.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

EP 137: Get Your Time and Freedom Back by Breaking Through the Ceiling of Complexity Jan 08, 2019

Show notes

Often times, when we feel really overwhelmed, and are just struggling to keep up, it's probably because things are too complex. Maybe you've been trying to take more time off and get more freedom. Maybe you've tried everything, but can't quite seem to get there. The truth is, we can't grow our businesses and gain more freedom unless we simplify. On this mini CarrotCast episode I want to share with you a concept that has helped me de-clutter my life and get back more of my freedom and happiness. 02:26 - What the ceiling of complexity is and how it affects our happiness, our income, and our freedom. 03:28 - How simplification is the enemy of complexity. 05:56 - The first key to breaking through the ceiling of complexity: Process. 06:50 - Recognizing your productivity constraints and bottlenecks.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

EP 136: Planning An Epic Year: Make 2019 Your Best Year Yet! Jan 01, 2019

Show notes

In this annual planning call, Trevor is giving away his frameworks and strategies that helped Carrot land #599 the Inc 5000 list this year - the ones he is using every single day personally, and in business. Watch the video at Carrot.com/epic/replay and skip ahead to 23:15 to get started! What we’ll cover: My 2018… key things I learned, won, and lost. Why Goals and Resolutions often don’t work (and what DOES work for me). My 5 “F’s” exercise to diagnose the spots in your life you need to focus on the most. Some mindset things that worked for me in 2018. Creating a clear, exciting, and compelling vision for your life. My 1-page Annual Strategic Plan. How to create habits that stick (without setting goals). How an ancient Japanese concept called “Ikigai” changed my life. Download all of your free resources + slides from the call here: 23:15 - Getting Started. 29:35 - What motivates entrepreneurs over time. 39:15 - My entrepreneur journey in a nutshell. 41:50 - My 4 step process to an epic year. 56:38 - Take a quick test on the 5 F’s: Fitness, Family, Friends, Financial, and Faith. 1:02:18 - How a lack of urgency is one of our biggest problems and the best fix for it. 1:48:21 - The ancient Japanese concept called “Ikigai” that changed my life. 1:52:58 - The 3 Step Personal Power Process: The Dreams Worksheet & 15-minute Energy Audit. 2:00:52 - The entire annual, quarterly, and monthly planning process we follow at Carrot.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

EP 135: New Year’s Resolutions Are For Suckers - Do This Instead Dec 27, 2018

Show notes

We're bringing you a miro-episode of the CarrotCast just in time for the new year. I've talked a lot over the past few years about the power of visualizing your future and changing your habits to have more impact and become the person you want to be. This is something that I'm really passionate about and I'm convicted that if you want to make those changes in your life, it needs to happen today, not tomorrow, or on New Year's Day. I wanted to get personal in this episode and share with you a couple stories so that you can understand how this mindset has completely changed not only my life, but my wife's, my kid's, and even some of our members. Listen to this quick episode and then hit me up on . I want to hear how it impacts you. Also, don't forget to join me Dec 29th at 9:00 for my free annual EPIC planning call at . I'm grateful to get to serve you and I'm super pumped about crushing 2019 with ya'll! See ya soon!

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

EP 134: My 2018 Year-End Review and How We're Growing in 2019 with Trevor Mauch Dec 25, 2018

Show notes

It’s been a really interesting year. This is the year that I've probably had to grow the most personally. As the team grows, you really start to look at yourself and go, "Man. The main bottleneck of growth in the company is you as the CEO." If you're not growing faster than the pace of the company, then you're gonna hold the company back. So, for me, there were spots where the company was growing fast and it could grow faster but the problem was I really needed to up-level the way that I lead. So in this episode, I'm going to recap my year for 2018 and some of the lessons, the key lessons, that I learned. Full show notes at Carrotcast.com 03:00 - How you as a leader or CEO might be a bottleneck as your team grows. 04:59 - Invest in yourself: Hiring leadership coaches and finding mentors. 07:29 - Trevor's personal life: Crushing health and fitness goals & how to get rid of afternoon crashes and wake up feeling energized. 13:58 - What I failed at and learned from in 2018 and how I plan to grow in 2019. 19:42 - Forming better habits and routines to become the person you want to be. 20:32 - My personal morning routine. 27:12 - The Carrot Give Program and how we're changing lives in our communities. Check out Carrot.com/GIVE 28:31 - Take action on who you want to become in 2019. Join Trevor for his annual EPIC planning call. It's totally free. Carrot.com/EPIC

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

EP 133: Secrets And Strategies From 15 Years of Successful Real Estate Investing with Dylan Tanaka Dec 18, 2018

Show notes

So you want to make a living in real estate? As a new investor, if you want to be able to weather the storms, you’re going to have to learn the tried and true strategies and tactics of the industry. Dylan has spent 15 years learning what works and adapting to the market in order to succeed. From private money to fix & flips to wholesaling, we’re going give you the tools and the advice you need to build a sustainable career as a real estate investor. 02:00 - Dylan Tanaka’s background as a Real Estate Investor 03:43 - How Dylan uses Carrot websites to help fuel his business. 07:29 - The first secret to his success as a real estate investor: private money. 10:13 - The strategy shifts Dylan made after the crash of ‘08 and how he got started in wholesaling real estate: private money, buying foreclosures, and fix & flips. 12:36 - The future of the real estate market and where it’s headed in 2019. 15:29 - Which marketing methods he's using for his business, both online and offline. 16:31 - How to build credibility and earn people’s trust as a real estate investor. 19:19 - Why any old website for your business just won't get you the results you need to run a sustainable business. 21:35 - Dylan’s current volume. 22:08 - Why you need to be involved in every real estate meetup in your local area. 25:12 - Strategies for investing and wholesaling in 2019. 29:56 - The best advice for new real estate investors. 33:11 - - Closing over 100 deals a year without cold calling or direct mail. 36:12 - Dylan’s “Why” behind what he does.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

EP 132: Flowers For Other Grandmas: The $100 Christmas Giving Challenge Dec 11, 2018

Show notes

One thing that has really built community for our team and is something that I’m really passionate about is a holiday giving challenge. Now, it’s not what you think. I started this challenge with our team about 3 or 4 years ago. The aim isn’t to see how much money we can get. The aim is to amplify our community and those around us. I’ve had the opportunity to see the impact this challenge has made on other’s lives as well as my own. Listen in, take the challenge, and let us know how it goes. Enjoy! 01:22 - A look into creating company culture at Carrot: The $100 giving challenge. 02:09 - How our team members are using their $100 to spread joy and inspire others in their communities. 04:30 - Trevor's story of “Flowers For Other Grandmas” and why you’re giving doesn’t have to be perfect. 11:33 - The power that being a beacon of positivity can have in your life and business. 16:54 - Want free swag? Take the $100 giving challenge, get on , use hashtag #Carrotgivingchallenge and tag 18:25 - Join us on December 29th for Trevor’s free annual planning call at and get the exact resources he uses to strategically plan his year and grow Carrot.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Evergreen Marketing (formerly CarrotCast)

Related Podcasts

Links

Stay Connected