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    Business

    Evergreen Marketing (formerly CarrotCast)

    If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.

    Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it.

    ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF

    ***Learn more at Carrot.com/podcast – Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

    *Formerly known as the CarrotCast Podcast

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    EP 161: Become A Local Celebrity and Win More Leads Using Video w/ Mike “Real Estate Marketing Dude” Cuevas Jun 25, 2019
    Show notes

    Warning: This interview is unconventional, unapologetic, and 100% authentic! What separates those who are dominating the real estate market from the rest of us? They’re good at this one thing... getting more people’s attention. When everyone is offering the same thing, you need a way to stand out! Today, Mike shares his story of how he quickly went from the “new guy” to the beloved “Digital Mayor” of his town, by just being himself. Listen in to find out how you can hone in your marketing and messaging to become the go-to guy or gal in your city. Follow our guest:

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Generating Leads Using Facebook | FAQ from the Facebook Leads Masterclass | Ask Carrot 16 Jun 20, 2019
    Show notes

    Still trying to figure out Facebook ads? Are your ads just not pulling in leads or costing you too much? Today, Kiley Newbold, Facebook Ads guru and Carrot’s VP of Growth, is going to answer your burning questions. It’s time to start closing more deals from Facebook! Get the free guide on How to Fix Any Facebook Campaign here: https://carrot.ly/VVUP Watch our Facebook 3-Step optimization guide video: https://youtu.be/iayEKliMnWc 2:00 Should I use a different Facebook pixel for my buyer and seller sites? If your an investor, Yes. Agent? The same pixel will work great. Here’s why… 4:00 Your message to motivated sellers vs cash buyers 5:00 “What should I do with negative comments?” Make your skeletons dance, or turn a bug into a feature. It’s a risky thing to think of Facebook as an outbound ad platform. It’s engagement driven and users expect to be engaged with. Facebook will actually reward you for engaging in ads with people 11:38 “Do I need to post to my page every day? Every week?” “How often should I post to my facebook business page?” Posting to your page matters, but it also doesn’t matter. Here’s how facebook organic reach works vs paid ads and why it’s important to be strategic about the content your visitors are going to see. 17:03 “What do I do if my ads aren’t performing?” This is sort of like asking what to do if your car isn’t working. Fortunately, we’ve developed a 3-Step framework for troubleshooting Facebook Ads. Here are the 3 things to check when your Facebook ads aren’t performing: https://carrot.com/facebook/optimization-guide/ Catch us live every Thursday at 1PM PST on Facebook or Carrot.com/ask

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    EP 160: 200+ Deals Per Year From Texas to Hawaii | Multi-State Investing Strategies Unveiled w/ Cassi DeHaas & RJ Bates Jun 18, 2019
    Show notes

    Are you struggling to compete in a flooded market? Find out how you can stand out, branch out, and take that next big step in scaling your business. RJ and Cassi are wholesalers from Dallas, TX who have done deals in over 25 states and are growing at a rapid pace. You’ll hear their marketing tactics, Facebook ad strategies, apps & tools, and how they bake purpose into their business to find fulfillment doing what they love! Follow our Guest: RJ & Cassi's Carrot Site: Titanium Investments on Facebook: RJ Bates on Facebook Cassi DeHaas on Facebook: Mentioned in this Episode:

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Part 1/2: It's a Trevor Truck Talk TAKEOVER! | Ask Carrot Jun 14, 2019
    Show notes

    In this very special truck talk, Trevor tackles a variety of questions, from how to balance family and the entrepreneur lifestyle, key marketing concepts every business owner needs to understand, and which mammal Trevor would most like to wrestle. There's something in this episode for everyone! Enjoy and don't miss us Thursdays at 1 PM on facebook.com/investorcarrot or carrot.com/ask

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Part 2/2: It's a Trevor Truck Talk TAKEOVER! | Ask Carrot Jun 14, 2019
    Show notes

    In part 2 of this very special truck talk, Trevor tackles a variety of questions, from how to balance family and the entrepreneur lifestyle, key marketing concepts every business owner needs to understand, and which mammal Trevor would most like to wrestle. There's something in this episode for everyone! Enjoy and don't miss us Thursdays at 1 PM on facebook.com/investorcarrot or carrot.com/ask

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    EP 159: Building a $1M+ Wholesaling Business | Max Maxwell’s Keys to Success Jun 11, 2019
    Show notes

    YouTube star, Real Estate DO-RU, and friend of Carrot, Max Maxwell is back on the podcast to share exactly how he's built a wildly successful wholesaling business from scratch and what he’s doing to crush his revenue numbers year after year. You’ll get to hear: Max’s RVM and cold calling strategies, but more importantly why he’s shifting away from it and putting more energy into his biggest lead source. What you need to focus on as a one-man-shop, and the keys to growing your team.The #1 tool his team is using that creates more inbound opportunities, more intelligent conversations, and builds trust and credibility with sellers. How to stay consistent with your marketing in order to catch sellers at the perfect time. How to cold call without getting hung up on. And where he’s finding cash buyers. Follow our guest: Max on YouTube: Maxon Instagram: Max’s Carrot Site: Mentioned in this Episode: EP 127: Cold Calling Their Way to $900k in Profits. How Max Maxwell and Tony Robinson Have Used Carrot and Calls to Their Advantage: EP 77: Closing 25% of His Leads: How Does Max Maxwell Leverage Online Marketing and Inspirational Storytelling to Close 1 in 4 Leads: EP 124: Max Maxwell + Tony Robinson Unplugged: The Struggles, Lessons, Failures, and Keys That Led to a Multi-million Dollar Real Estate Business w/ Trevor Mauch: EP 143: You Must Go DOWN Before Coming UP:

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Flipping Land In 2019: Why Many Investors Are Moving Focus To Land And How To Pull In Land Seller Jun 07, 2019
    Show notes

    Did you know the #1 site in our whole system as far as lead volume goes is a land investing site? Yep, you read that right... an investor flipping land. Why? Less competition. No rehabs, contractors, or toilets. So many investors are throwing away good leads! On this replay of AskCarrot, we'll show you how our members are using Carrot to attract and convert thousands of land sellers and buyers per month. Want to get into land? Dive in! Catch the YouTube version at https://youtu.be/PJ0D4gm4QPY and join us live every Thursday at 1 PM - Carrot.com/ask or Facebook.com/investorCarrrot 11:20 “We’re not just teaching you how to get leads, we’re teaching you how to be better marketers.” 13:30 Looking at Carrot’s highest-performing land website Case studies with Carrot and land - Luke Harris is doing 8-10 deals per month https://www.thefarmfinders.com/ 16:40 How to do a land deal, step-by-step 19:00 The two types of land you can get into 24:00 Supply and Demand: How direct mail, Google, and cold calling, craigslist, and 33:30 Keywords to target when buying and selling land 44:30 What types of online content should I be creating for my land website to attract more sellers? 52:35 The math behind land deals: Shoot for tripling your money. Find out how to generate land leads online with Carrot: https://carrot.com/site-types/land-buying-websites/ Mentioned in this episode: Websites for buying and selling land: https://www.landwatch.com/ https://www.landandfarm.com/ https://www.land.com/ https://www.landhub.com/ Find out how to generate land leads online with Carrot: https://carrot.com/site-types/land-buying-websites/ Luke Harris’s Carrot land site: https://www.thefarmfinders.com/ Jack Bosche’s land resources: https://landprofitgenerator.com/ https://www.househeroes.com/the-dos-and-dont-of-selling-vacant-land/ Top CarrotCast episodes on land: EP 79: [Case Study] How Luke Harris Flipped 50+ Pieces Of Bare Land This Year: https://carrot.com/blog/land-investing/ EP 47: Flipping Vacant Land: How Gary Horton Pivoted His Wholesaling Business In A Tough Market To Be On Track To Flip 100 Pieces Of Bare Land In 2017: https://carrot.com/blog/flipping-vacant-land/ EP 142: He’s Flipped 4,000 Pieces of Land… Why It’s An Amazing Time To Start w/ Jack Bosch: https://carrot.com/blog/flipped-4000-pieces-of-land-jack-bosch/

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    EP 158: How to Generate Motivated Seller Leads + Direct Mail Secrets! w/ Christina Krause of Postal Impact Jun 04, 2019
    Show notes

    Extensive research and data compiling by Postal Impact finds that an investor’s biggest missed opportunity is their follow-up sequence. Surprisingly, less than 20% even have one, yet a whopping 60-70% of your deals come from having a good follow-up sequence! In this episode, Christina Krause is going to show you some of her best lead-gen strategies on how to attract more motivated sellers using data you probably already have. She's a seasoned real estate investor with a wealth of knowledge on what works in today's shifting market. She also shares exactly how they're crushing it with direct mail. Her company, Postal Impact, is all about making your probate marketing simple, painless, and automatic. We'll also be talking about how to go into new markets, what it means to scale personal attention, and how you can use data and automation within your business. Enjoy this special episode! Watch the full YouTube video at Full show notes at

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    AGENTS: How to Beat Zillow online + How to start investing with little money - Ask Carrot May 24, 2019
    Show notes

    Agents, are you worried about Zillow running you out of business? You shouldn’t be. We’re going to show you EASY ways to outrank them in Google with content, credibility, and Carrot. Skip ahead to 27 minutes to get the juicy details and head over to YouTube to catch the replay of this week’s LIVE Ask Carrot. Catch us live every Thursday at 1 PM PST on Facebook, YouTube, or Carrot.com/ask 9:30 “Trevor, how can I get into real estate investing with limited funds?” 13:00 Brian Rockwell's story of transitioning from school teacher to a successful investor 27:00 How to control the conversation around your brand online with “The Content Bullseye” 30:00 Hacking Google: how to use suggested search terms to find your niches 34:00 Deconstructing Zillow’s entire online strategy Mentioned in this episode: From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads w/ Carrot Client Brian Rockwell:

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    EP 156: [Republish!] What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch May 21, 2019
    Show notes

    In markets, with little competition, the product and the offering are often the most important factor that a prospect uses to decide what company to work with. But in a cluttered market, with lots of competition, like today’s real estate world… credibility has grown to trump “product” as the main decision factor that can make or break your next deal. So, what are the top 5% of real estate investors and agents doing to build more credibility in the market to make their competition irrelevant while their competition tries tactic after tactic to catch up? Trevor dives into specific examples and lays out his “Credibility Score” theory to help you determine what you should fix asap to build your credibility even more. Listen to our other episodes at

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


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