Show notes
In this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more.
In this week’s episode we discuss:
[02:08] How Cathryn started Best Self Co and how the products have evolved
[04:22] How to differentiate your brand from others
[05:56] Cathryn’s journey from Kickstarter to Shopify and Amazon
[07:26] How Cathryn plans to incorporate Amazon going forward
[08:37] Cathryn’s pricing strategy for Amazon versus the website
[11:05] Why Cathryn recommends skipping outside investors when starting your company
[13:03] What made Cathryn decide to do a partnership instead of starting her business solo
[15:51] What Cathryn’s team currently looks like
[17:37] How Cathryn is using AI in her business
[20:37] The importance of evaluating expenses
[22:28] How Cathryn finds high quality hires
[25:39] How Cathryn juggles motherhood and her business with ADHD
Connect with Cathryn:
Best Self Co: https://bestself.co/
Instagram: https://www.instagram.com/cathryn.lavery/
Little Might: https://www.littlemight.com/
About Cathryn:
Cathryn Lavery is a serial entrepreneur, 2019 Inc 500 member, and the founder of BestSelf Co. After accepting a job as an architect in NYC, the company delayed Cathryn’s start date by 6 weeks, so she sold products on Shopify to make ends meet and continued after her full time job started. To organize her busy life, she designed a productivity journal that raised over $322,000 in 34 days on Kickstarter, and BestSelf Co was born. The company has expanded into a brand of carefully curated journals and conversation card decks designed to help you live the life you want. Endorsed by Shark Tank's Daymond John, BestSelf Co won Shopify’s Build a Bigger Business competition, received mentorship from Tony Robbins, and sold over $45 million in product before being acquired in 2022. Cathryn just repurchased the company earlier this year and is looking forward to having a do-over and applying the lessons she's learned over the years.
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