Show notes
In this episode of the Etsy Seller Success podcast, Dylan sits down with William Gasner, co-founder of Stack Influence, to talk all things influencer marketing for product-based businesses. Whether you’re a solo Etsy seller or scaling your DTC brand, this episode will show you how to leverage micro-influencers, increase conversions, and grow visibility—all without a huge marketing budget.
William shares how product seeding campaigns can deliver massive ROI, how to choose the right influencers for your niche, and why small creators often outperform big-name celebrities when it comes to authenticity and trust.
If you’ve ever wondered how to break through Etsy’s algorithm, get real customer testimonials, and build organic buzz—this one is for you.
In this episode, we cover:
[00:41] William’s 20-Year Journey in E-commerce and Founding Stack Influence
[03:02] What Really Is a Micro-Influencer (And Why They Work)
[06:01] Why Most People Give Up on Influencer Marketing Too Soon
[06:43] How to Start Influencer Marketing with Just Free Product
[08:50] Benefits Beyond Sales: UGC, Feedback & Market Research
[09:22] How Influencer Content Can Skyrocket Your Etsy Listing Performance
[11:10] Why Driving Sales to Etsy Boosts Search Ranking
[15:34] Stack Influence’s Unique Platform & Automated Campaigns
[20:06] Influencer vs. Affiliate Marketing: What’s the Difference?
[23:09] Getting Started: DIY Outreach or Full-Service Management
[24:22] How Stack Influence Works, Pricing & Vetting Influencers
Connect with William & Stack Influence:
🌐 Website: stackinfluence.com
📸 Instagram: @stackinfluence
About William Gasner:
William Gasner is a seasoned e-commerce entrepreneur with two decades of experience in launching and scaling product-based brands. After using influencer marketing to grow his own stores, he co-founded Stack Influence—a tech platform that helps e-commerce sellers run large-scale influencer campaigns through product seeding. His mission? To make influencer marketing more authentic, affordable, and accessible—especially for small brands and handmade sellers.
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👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.
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