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    Business

    Entreprenista

    The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it’s really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

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    Copyright: © 2020 MouthMedia Network

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    Latest Episodes:
    Jenni Luke of Step Up – Empowering Girls to Join the Next Generation of Professional Women Mar 18, 2019
    Show notes

    It’s been said that the power of the next generation is rooted in the success of women. We agree and so does Jenni Luke, CEO of Step Up — a not for profit organization that works to propel girls going to school in under-resourced communities to...


    Christine Chang of Glow Recipe – Willpower Mar 11, 2019
    Show notes

    Imagine you were on Shark Tank and made a deal on-air, the deal didn’t work out off-air, but the exposure propelled your business to the next level?

    For Co-founder/CEO Christine Chang, and her company Glow Recipe—which curates the best natural and effective Korean skincare —that’s her reality. She shares the impact of willpower, the myth of a 15-step beauty regimen, working with your best friend, the concept of hiring slow and firing fast, why she and her co-founder interview every employee, how everything she does is to inspire her daughter and pave the way for the next generation of women. Christine joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.

    In this episode:
    • Being on Shark Tank wearing sheet masks, saying no to an offer, and how this “free” consultation helped the business and blew up their customer base
    • An “aha moment” about Korean beauty that resulted in a business
    • The beginning of Glow Recipe — quitting jobs, cobbling a website, flying to Korea without anything put together, and landing 8 brands
    • What it’s like to run a business with your best friend, navigating the extreme highs and lows and dividing up responsibilities
    • Attracting a team of personalities, and how hiring has been one of the most challenging things at a startup
    • Getting 5,000 people on a waitlist for a watermelon sleeping mask, then selling out on Sephora seven times
    • Influencers, social media, marketing, and the importance of being an authentic influencer
    • A “face snuggie,” and how #avocauddle resulted in a partnership with a mattress store and education events
    • The evolution of the Glow Recipe business model and the concept of “skintertainment”
    • Launching another skincare brand Sweet Chef, and rolling it out to Target
    • Becoming a discovery destination for skincare
    • The moment Christine almost gave up
    • The ultimate goal of inspiring her daughter to do what she wants to do

    Christine Chang of Glow Recipe – Willpower Mar 11, 2019
    Show notes

    Imagine you were on Shark Tank and made a deal on-air, the deal didn’t work out off-air, but the exposure propelled your business to the next level? For Co-founder/CEO , and her company Glow Recipe—which curates the best natural and...


    Soraya Darabi – Taking Action and Living Well Mar 04, 2019
    Show notes

    At 23 years old, Soraya Darabi managed digital partnerships and social media marketing for The New York Times. Not a bad start. Since then, she has played a substantial role in the success of several amazing companies, her first three angel investments turned out to be hugely successful, and she is now one of the managing partners and founder of Trail Mix Ventures, an early-stage investment firm focused on the “future of living well.” Much of this may have something to do with supporting your friends, paying attention to trends, and knowing when to take action.

    Soraya Darabi, successful entrepreneur, angel investor, and Managing Partner of Trail Mix Ventures (a venture capital company focused on investing in living well) join Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.

    In this episode:
    • How Soraya got into venture capital
    • Her passion to understand convergence and why labels were afraid of digital media and communication
    • Interning her senior year of college at Washington Post.com, helping Pulitzer prize-winning journalists understand digital media and how it would help enhance their journalism
    • Her next move to Conde Nett, and how three jobs were iterating how media was changing in real-time
    • How Soraya fell in love with entrepreneurship and the platforms changing the landscape of digital media,
    • Feeling dismayed about how few women were in the room
    • How Soraya went to go work for one of them, becoming an entrepreneur at 26 years old, then the company was acquired by Facebook
    • How there should be more video content online explaining the ABCs of equity to young women
    • Her next move as the co-creator of Foodspotting, and why it was the perfect training ground to learn the ropes on running a business
    • Her non-traditional route to becoming an investor, and how she didn’t grow up in a house that discussed business
    • Her first three investments in 2011-13 were winners: Contently, Brick and Co, and Casper
    • How it took six years to admit she was an investor and overcoming imposter syndrome
    • Investing in friends, why a good network is where you should start
    • Find partnerships and value to add to a company you can invest in, those relationships often blossom into fruitful ones
    • Believing in wellness and companies who affect us in a positive way
    • The importance of an inclusive and diverse environment women can work in
    • A disconnect between venture dollars and industrious women in America
    • How Trail Mix invests in purpose-driven companies addressing s growing economy as it pertains to wellness
    • Deciding Trail Mix Ventures should be a seed fund, and wanting to be additive to founders on their journey
    • Why owning 10% of a company is the most they generally want to start with
    • Helping the people behind you and turning to the people in front of you, building a social network
    • Why there need to be more women in venture capital
    • Embracing the elements of your life openly and not being afraid to be open, including family ambition
    • Three pieces of advice: invest in friends, everything feels better in the morning, eventually everything connects
    • False starts and stumbling blocks, and with failure comes knowledge
    • A brainstorm on self-care

    Soraya Darabi – Taking Action and Living Well Mar 04, 2019
    Show notes

    At 23 years old, Soraya Darabi managed the digital partnerships and social media marketing for The New York Times. Not a bad start. Since then, she has played a substantial role in the success of several amazing companies, her first three angel...


    Julie “Jaws” Nelson – The Mind Is the Athlete Feb 25, 2019
    Show notes

    From ballerina to Broadway to fitness model turned boxer, Julie ‘JAWS’ Nelson is at the top of her game.

    Julie joined Socialfly founders Stephanie Cartin and Courtney Spritzer, along with “The Game Plan” podcast host Dale Moss, in front of a MouthMedia Network live audience at Spring Place in New York City. Sponsorship by Givz.

    In this episode, you’ll learn:
    • The origin of her nickname ‘JAWS’
    • Her many role models and teachers over the course of her career
    • Why she chose to be the odd one out and how she found strength and overcame bullying
    • Julie’s training as a ballerina growing up and how dancing from a young age set her up for a career in fitness
    • How Jaws became an Adidas Global Ambassador and social media influencer
    • Her philosophy on mixing hard work with fun and the power of story-telling, authenticity, and integrity on social media
    • How she handled success at a young age and got into fitness modeling
    • Joining her first Broadway theatrical tour and why it was a dream come true
    • The mission of the Adidas Women Ambassador program and how they are creating a movement
    • How Jaws chooses the brands she wants to partner with and the importance of having similar values
    • Joining the Rumble Boxing team and their powerful social media presence
    • Boxing as a female and challenges she’s had to overcome
    • A brainstorm on her next move and surprise and delight from the Entreprenistas
    • Nine rounds with Jaws: Rapid Fire Questions
    • Why she is her own opponent

    Julie “Jaws” Nelson – The Mind Is the Athlete Feb 25, 2019
    Show notes

    From ballerina to Broadway to fitness model turned boxer, Julie ‘JAWS’ Nelson is at the top of her game. Julie joined founders Stephanie Cartin and Courtney Spritzer, along with “” podcast host Dale Moss, in front of a live audience at...


    Ruth Zukerman – Reinvention and Redemption Feb 18, 2019
    Show notes

    It’s never too late to reinvent yourself. Just ask Ruth Zukerman, one of the original cofounders of SoulCycle (arguably one of the most successful spin class companies anywhere) and who, after a devastating exit from the company, picked herself up and built Flywheel Sports, offering spinning classes with a “where everybody knows your name” ethos, and a big focus on technology and metrics. And, it turns out, this isn’t the last chapter—at all!

    Ruth Zukerman, Co-founder of indoor cycling businesses SoulCycle and Flywheel Sports and author of the book “Riding High: How I Kissed SoulCycle Goodbye, Co-Founded Flywheel, and Built the Life I Always Wanted”, joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.

    In this episode:
    • How Ruth made the decision to leave her lifelong passion, dance, behind and how she found a new passion and career through spinning
    • Ruth’s first experience of being intimidated by spin classes at the old Reebok gym, and the epiphany of pushing herself to go to her first class
    • Why the combination of exercise, music, and a pack mentality resonated with Ruth’s dance background
    • How an inspiring spin instructor’s move to Florida prompted Ruth to become an instructor herself and led to a whole new career path
    • The out-of-the-blue offer to be the face of a new boutique spinning studio gym: SoulCycle
    • How Ruth brought students from her old gym to the new studio despite its rough-around-the-edges feel in the beginning.
    • How the brand’s strong identity got started from the get-go
    • The hard times early on, from leading classes for six people to teaching 22 classes a week
    • How Ruth’ brought a therapeutic and spiritual experience to SoulCycle
    • Flywheel, Ruth’s departure from SoulCycle, and starting a new brand from scratch
    • The ways Ruth has changed her focus with Flywheel to bring spinning to a wider audience The liberating aspect of starting a new brand built around inclusiveness, and the challenges of differentiating from other studios
    • How metrics played a role in building Flywheel’s branding and also opened the door to more male clients
    • The branding challenges early on, and how they developed the “Never Coast” mentality.
    • The organic way a buyer was found after his daughter brought him to a Flywheel class
    • How much can change from the initial decision to sell a company and handing over the keys
    • Ruth’s difficult decision to leave Flywheel
    • The lessons Ruth has learned along the way, and actions she would take in hindsight to protect herself
    • The importance of trusting your gut and your business partners, but not at the expense of risking your own position
    • How sometimes being genuinely prepared to walk away from a deal can be the best negotiation tactic
    • Ruth’s book “Riding High,” and why she wants to tell her story now.
    • Her hopes that the book will inspire people and start their own business and learn from her mistakes
    • The importance of bearing your soul and being intimate with the ups and downs of one’s life in order to reach and inspire others
    • The aftermath of leaving Flywheel and getting off of the bike for the first time in 21 years, and how Ruth is rediscovering herself
    • How Ruth has tried to be present and an inspiration for her daughters, and how that has set them on their own paths
    • Plus, a 60-second brainstorm on how Ruth can promote herself and her book

    Ruth Zukerman – Reinvention and Redemption Feb 18, 2019
    Show notes

    It’s never too late to reinvent yourself. Just ask Ruth Zukerman, one of the original cofounders of SoulCycle (arguably one of the most successful spin class companies anywhere) and who, after a devastating exit from the company, picked...


    Kara Ross of Unleashed – Entertain, Educate, Inspire Feb 11, 2019
    Show notes

    When you’ve built a very successful business as a jewelry designer for more than 20 years, the natural move is to leave it all behind and start making documentary films celebrating and supporting female artisans and entrepreneurs through authentic storytelling, right?

    Kara Ross, renowned entrepreneur and award-winning fine jewelry designer and founder of Unleashed (a non profit media organization founded which celebrates and supports female artisans and entrepreneurs) joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and Unleashed and her journey to success, along with a surprise and a brainstorm.

    In this episode:
    • How Kara needed to start a business to take care of kids after divorce as a single mom
    • Kara’s first employee–her sister
    • The entrepreneurial reality of never feeling like you made it—ail it’s always about the next thing
    • Why Kara doesn’t miss her jewelry business even after 25 years
    • How Kara is focusing now on other female entrepreneurs and artisans
    • Why Kara felt guilty about closing her store
    • When you’re not on the treadmill and running, it is difficult to stop and choose to spend your life and resources another way
    • Why Kara wishes she had talked with someone about leaving her business—it was emotionally and mentally tough
    • Creating Unleashed, a short film series telling the stories of female entrepreneurs around the world.
    • Shooting the pilot with the Bella Twins
    • Why Kara won’t be featured in the show
    • Creating a content library that highlights multiple industries and career fields
    • How Kara’s daughter is helping after graduating from film school
    • What Kara learned from her jewelry business that could be applied to Unleashed
    • How Kara is more relaxed now enjoying herself more, and more in control of her time
    • The power of leading by example
    • Trying to challenge yourself and constantly make yourself better

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