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    Business

    Entreprenista

    The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it’s really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

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    Copyright: © 2020 MouthMedia Network

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    Latest Episodes:
    Gigi Goldman and Kiana Cabell of Kopari - Hustle, Giving Back, and Coconut Oil Nov 18, 2019
    Show notes

    If you really want to do something, don’t let what you don’t know hold you back—you’ll learn along the way. It’s about hustle, and going after what you want. And if anyone knows this, it’s Gigi Goldman & Kiana Cabell, co-founders of Kopari (the clean beauty company with a cult following.) After just six years, four of them on the market, Gigi and Kiana have built a business in a rapidly changing industry, and have their coconut oil-based beauty products in some 2,000 stores -- all while also giving back. Gigi and Kiana joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about building their business and careers, describing their journey to success, and about how paying attention to a need in a market, going after your dreams, and being willing to find opportunity with industry changes along the way can lead to real success. Plus, a surprise!


    Cathy Skula of Rent-A-Center – Command and Control Nov 11, 2019
    Show notes

    Command and control. That’s what Cathy Skula did at Rent-a-Center, starting just a few months out of college, and then working her way up for the next 18 years. From working the desk, to driving a truck, and even working collections, she has worked...


    Cathy Skula of Rent-A-Center - Command and Control Nov 11, 2019
    Show notes

    Command and control. That’s what Cathy Skula did at Rent-a-Center, starting just a few months out of college, and then working her way up for the next 18 years. From working the desk, to driving a truck, and even working collections, she has worked in every possible aspect of the business until, finally, she was tapped to step into a new kind of role—”influencer” (not the social media kind) and motivator, and ultimately Executive Vice President of Franchising. She now oversees 50-60 franchises. While this company is all this successful “Intraprenista” (and working mom) has ever known in her 26-year career, her current place in it was fought for strategically, and now she’s playing a role in empowering other women to be leaders. Cathy joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about building her career and describes her journey to success. She discusses why moving into a franchising role was the biggest risk she ever took; why she was willing to make someone uncomfortable to find out why she didn’t get a promotion; the value of being an advocate for yourself; what she thinks about keeping work at work and home at home; why showing your career and imperfections to your kids is a good idea; and, how Cathy was able to move up in the organization. Plus, a surprise!


    Alexandria Ketcheson of HENRY - Making the Uncomfortable Comfortable and Accessible Nov 04, 2019
    Show notes

    There’s a great way to build a business that is poised to quickly disrupt a $130 billion industry: take everything you’ve learned from building other businesses and apply it to your own. With your husband. And name it “Henry.” That’s the story, at least for Alexandria Ketcheson, Chief Brand Officer for HENRY (a groundbreaking mobile dentistry startup with a fleet of RVs that makes going to the dentist about as pleasant as it can be -- from flatscreens playing HBO to noise cancelling headphones). Alexandria joins Socialfly Co-Founder Courtney Spritzer for a conversation about building her business and career, and describes her journey to success. She shares insights about why being comfortable with the uncomfortable is part of driving success; building a business with your spouse, holding each other accountable, and the challenge of turning that off at home; creating a team that values kindness, being exceptional and a good person, and acting like an owner; and, how making dentistry more accessible could change the way people think of it. Plus a surprise!


    Alexandria Ketcheson of HENRY – Making the Uncomfortable Comfortable and Accessible Nov 04, 2019
    Show notes

    There’s a great way to build a business that is poised to quickly disrupt a $130 billion industry: take everything you’ve learned from building other businesses and apply it to your own. With your husband. And name it “Henry.” That’s the...


    Mishka Pitter-Armand of Girl Scouts USA - Keeping an Established, Iconic Brand Current Oct 28, 2019
    Show notes

    How do you take the momentum of a more than century-old iconic brand and keep it current for a new generation, while staying true to what makes it part of the fabric of our culture?

    That’s the charge of special guest Mishka Pitter-Arnand, VP of Brand and Product Marketing for the Girl Scouts of the USA. This isn’t just about brand -- or marketing. It is about leading the messaging of an organization that can inspire countless future Entreprenistas. This episode was recorded in front of a live audience at the Incite Group Brand Marketing and Digital Summit in New York.


    Mishka Pitter-Armand of Girl Scouts USA – Keeping an Established, Iconic Brand Current Oct 28, 2019
    Show notes

    How do you take the momentum of a more than century-old iconic brand and keep it current for a new generation, while staying true to what makes it part of the fabric of our culture? That’s the charge of special guest Mishka Pitter-Arnand, VP of...


    Tawnya Falkner of Le Grand Courtage – A Bubbly State of Mind: Elevating Every Day Oct 21, 2019
    Show notes

    "The bubbly state of mind." For many of us, it probably sounds like a pretty nice place to be. Tawnya Falkner, the proprietor and managing member of the French sparkling wine company Le Grand Courtâge gives customers permission to embrace the spirit of joie de vivre and celebrate the art of elevating the everyday---often in ways you never considered before. And it all started with an idea, a vision, made real by a seasoned entrepreneur with a business plan who found a need in a market place, and had the determination to not let anything get in her way. Tawnya joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. She discusses how a big problem with a label was able to be addressed by going into a quick problem-solving mode; the power of networking with other female entrepreneurs and a mastermind group; the true value of a business coach; the challenge of raising money and lessons learned with raising a large funding round up front; and getting a big deal with a major airline that was worth popping a cork for. Plus, a surprise!


    Tawnya Falkner of Le Grand Courtage - A Bubbly State of Mind: Elevating Every Day Oct 21, 2019
    Show notes

    "The bubbly state of mind." For many of us, it probably sounds like a pretty nice place to be. Tawnya Falkner, the proprietor and managing member of the French sparkling wine company Le Grand Courtâge gives customers permission to embrace the spirit of joie de vivre and celebrate the art of elevating the everyday---often in ways you never considered before. And it all started with an idea, a vision, made real by a seasoned entrepreneur with a business plan who found a need in a market place, and had the determination to not let anything get in her way. Tawnya joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. She discusses how a big problem with a label was able to be addressed by going into a quick problem-solving mode; the power of networking with other female entrepreneurs and a mastermind group; the true value of a business coach; the challenge of raising money and lessons learned with raising a large funding round up front; and getting a big deal with a major airline that was worth popping a cork for. Plus, a surprise!


    Arianne Perry of Sweet Defeat - Strength, Stamina, and Discipline Oct 14, 2019
    Show notes

    For Arianne Perry, founder of Sweet Defeat (the only clinically proven natural lozenge that stops sugar cravings in seconds), being an athlete not only gave her the strength, stamina, and discipline for being a mom -- it helped her be able to run a company. With two-thirds of Americans overweight and one-third diabetic or prediabetic, Arianne knew something had to be done to help people eat less sugar. And, as someone who came from an entrepreneurial family, she knew she was the one to do it. Arianne joins Socialfly Co-Founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success. She shares insights about the cost of paid advertising vs. press, and how leveraging an ad can have ripple effects to other channels; how hiring for great people instead of skills, but motivating them to achieve their potential, has been key; about operating a company in stealth mode, and the considerations of obtaining and holding a patent; how Arianne didn’t have mentor, and wishes she had listened to the advice she was given by others earlier; why a “gratitude journal” helps mindset and hormone balance; and, the importance of being kind to yourself. Plus, a surprise!


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