Entreprenista

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Growing a Business from the Ground with Marissa Saporta and Jennifer Bernstein Dec 21, 2020

Show notes

Marissa Saporta and Jennifer Bernstein never dreamed of starting a company together. They had no background in entrepreneurship, but when the opportunity presented itself with the explosion of ecommerce, they decided to give it a try. They weren’t sorry. Today their company, Gorilla Commerce, has grown exponentially, providing home and pet products to people around the world. The company is even thriving during COVID, giving Marissa and Jen a chance to continue hiring, thus providing work in a time of employment uncertainty.

Today, Marissa and Jen join me to talk about their business. They tell me about their backgrounds and discuss a number of lessons they’ve learned, including the importance of delegating, recognizing the value of joint effort, what makes a good product, and the importance of vision. They go into the steps of launching a new product, the importance of quality, the difference between online and in-store marketing, remote working tips, work-life balance, hiring over Zoom, and more. They finish with the lessons they’ve learned from 2020.

“Big things come from big ideas, and small things come from small ideas.” - Marissa Saporta

“We can’t be afraid to be scrappy.” - Jennifer Bernstein

This week on SocialFly’s Entreprenista Podcast:

Distribution of responsibilitiesThe difference between online and in-store marketingThe importance of product qualityAdjusting to COVIDRemote working tipsHiring over ZoomWork-life balance

Connect with Abigail

WebsiteGorilla Grip on Amazon

Say “Hello!” To DigiCards™

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Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Growing a Business from the Ground with Marissa Saporta and Jennifer Bernstein Dec 21, 2020

Show notes

Marissa Saporta and Jennifer Bernstein never dreamed of starting a company together. They had no background in entrepreneurship, but when the opportunity presented itself with the explosion of e-commerce, they decided to give it a try. They werenât sorry. Today their company, Gorilla Commerce, has grown exponentially, providing home and pet products to people around the world. The company is even thriving during COVID, giving Marissa and Jen a chance to continue hiring, thus providing work in a time of employment uncertainty.

Today, Marissa and Jen join me to talk about their business. They tell me about their backgrounds and discuss a number of lessons theyâve learned, including the importance of delegating, recognizing the value of joint effort, what makes a good product, and the importance of vision. They go into the steps of launching a new product, the importance of quality, the difference between online and in-store marketing, remote working tips, work-life balance, hiring over Zoom, and more. They finish with the lessons theyâve learned from 2020.

âBig things come from big ideas, and small things come from small ideas.â - Marissa Saporta

âWe canât be afraid to be scrappy.â - Jennifer Bernstein

This week on SocialFlyâs Entreprenista Podcast:

Distribution of responsibilities
The difference between online and in-store marketing
The importance of product quality
Adjusting to COVID
Remote working tips
Hiring over Zoom
Work-life balance

Connect with Abigail

Say âHello!â To DigiCardsâ¢

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling âYouâre on mute!â at your computer screen and letting the important points you were trying to make get lost?

If youâre tired of leading unproductive, distraction-filled team meetings, then itâs time for you to say âHello!â to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this weekâs episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Startups and Small Moments with Abigail Cook Stone Dec 14, 2020

Show notes

Abigail Cook Stone always knew she wanted to build a company. She went to Columbia Business School, but eventually found that she wasn’t cut out for something involving heavy technical skills. After starting out as an art buyer for Ralph Lauren, she pursued a longtime passion: candle. Today, she’s the owner of the Otherland, a candle making startup whose mission it is to transport customers to another world.

Today, Abigail tells all. We talk about her background in art and business, branding, whether business school is worth it, the importance of vision and passion in a company, and how to build a startup. We also get into the importance of living well through the small moments, as well as how to navigate a work-life balance, especially when working remotely. We finish on the cruciality of self-care and authenticity. Join us--we’d love to have you!

“Creating these small moments that you can savor is part of living well.”

“Your most authentic self is your best asset.”

“Build something people love.”

This week on SocialFly’s Entreprenista Podcast:

Candles as a consumable experienceBrandingManeuvering a startupTips for remote workingCultivating small moments that make you happySelf care

Resources mentioned

Trading Up

Connect with Abigail

Personal InstagramCompany InstagramOtherland Candles at Nordstrom

Say “Hello!” To DigiCards™

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Become An Entreprenista!

Startups and Small Moments with Abigail Cook Stone Dec 14, 2020

Show notes

Abigail Cook Stone always knew she wanted to build a company. She went to Columbia Business School but eventually found that she wasnât cut out for something involving heavy technical skills. After starting out as an art buyer for Ralph Lauren, she pursued a longtime passion: candle. Today, sheâs the owner of the Otherland, a candle making startup whose mission is to transport customers to another world.

âCreating these small moments that you can savor is part of living well.â

âYour most authentic self is your best asset.â

âBuild something people love.â

This week on SocialFlyâs Entreprenista Podcast:

Candles as a consumable experience
Branding
Maneuvering a startup
Tips for remote working
Cultivating small moments that make you happy
Self-care

Resources mentioned

Trading Up

Connect with Abigail

Say âHello!â To DigiCardsâ¢

If youâre tired of leading unproductive, distraction-filled team meetings, then itâs time for you to say âHello!â to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Making the Best Day with Robyn Mermelstein Dec 07, 2020

Show notes

Robyn Mermelstein started her career working in PR, but soon realized that she wanted to see more of the processes she was a part of. It’s been a long time since that realization, during which she’s held high level marketing roles in Bliss, Jurlique, the Hain Celestial Group, Babyganics, and, most recently, PM Pediatrics. She’s also raising two daughters.

How has she done it? In today’s episode Robyn spills her secrets, which include but aren’t limited to positivity, determination to make the best of any situation, and a solution-orientated attitude. Along the way, she touches on the importance of mission and culture, what to look for in a new hire, raising a family while in a career, reacting to the unexpected, and much more.

I’m never the smartest person in the room. But I’m the person with the best attitude in the room.”

“I wake up in the morning and I want to have the best day I could possibly have every day.”

This week on SocialFly’s Entreprenista Podcast:

Maternity leaveThe ability to speak to both sides of a brandHiring people that balance you outThe importance of positivityConducting successful Zoom meetings

Connect with Robyn

pmpediatrics.comTwitter

Say “Hello!” To DigiCards™

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Become An Entreprenista!

Knowing Your Worth with Liana Douillet Guzmán Nov 30, 2020

Show notes

Liana Douillet is the Chief Marketing Officer at Skillshare, an online learning community for creatives, inspiring millions of members who come together to find inspiration and take the next step in their creative journey. Previously the COO of Blockchain, she spent four years helping the company grow its revenue, expand into new product lines and geographies, and 10x its user base to over 40M. Liana also spent a decade with professional services company Axiom, leading Branding and Communications to help them grow to a 250 million dollar/year industry leader with 2000 people in 17 offices globally. Proudly Puerto Rico born and Connecticut raised, Liana has a BA Degree in Psychology & International Studies from Connecticut College. Later, she was Chair of the Programming Committee with the Alumni Association Board. Liana’s philanthropic work earned her a spot on the New York Observer’s “Top 20 Philanthropists under 40.”

Liana joins us today to share her career journey from New York paralegal to marketing powerhouse, where she rose through the ranks quickly due to a work ethic and focus that will take your breath away.

Liana discusses what mentorship means to her and why hard truths from your mentor are as crucial as the skills they can teach you. She discusses the forward-thinking you should employ when striving for a promotion and how you can canvas for that position by doing the job before you get it. Liana reveals the two questions she asks every job candidate and what else she’s looking for when hiring. We also discuss parenting and the workplace and why being upfront about your boundaries and working hours in this current lockdown era is more important than ever before.

“Just know your worth.” - Liana Douillet

This week on SocialFly’s Entreprenista Podcast:

How COVID-19 has affected the hiring pool and office dynamicsWhat a mentor should teach you and tell youHow ‘no negotiation’ salaries have evened up the hiring playing fieldWhat you should be asking your boss a year before your promotionWhy you need to give feedback you received time to breatheThe two questions Liana asks every new job candidate before hiring themWhy you should redo your resume once a year

Our Favorite Quotes:

“Marketing actually had the power to change people’s lives. It could really define the way that people interact with some of the most transformative technologies in the world.” - Liana Douillet“When you have a really clear vision of what you want to communicate, how you communicate it becomes a lot easier.” - Liana Douillet“When you have to say no to things you realize that you CAN say no to more than you do.” - Liana Douillet

Connect with Liana Douillet:

Skillshare WebsiteLiana Douillet on LinkedInLiana Douillet on InstagramLiana Douillet on Twitter

Say “Hello!” To DigiCards™

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement,

Knowing Your Worth with Liana Douillet Guzman Nov 30, 2020

Show notes

Liana Douillet is the Chief Marketing Officer at Skillshare, an online learning community for creatives, inspiring millions of members who come together to find inspiration and take the next step in their creative journey. Previously the COO of Blockchain, she spent four years helping the company grow its revenue, expand into new product lines and geographies, and 10x its user base to over 40M. Liana also spent a decade with professional services company Axiom, leading Branding and Communications to help them grow to a 250 million dollar/year industry leader with 2000 people in 17 offices globally. Proudly Puerto Rico born and Connecticut raised, Liana has a BA Degree in Psychology & International Studies from Connecticut College. Later, she was Chair of the Programming Committee with the Alumni Association Board. Lianaâs philanthropic work earned her a spot on the New York Observerâs âTop 20 Philanthropists under 40.â

Liana discusses what mentorship means to her and why hard truths from your mentor are as crucial as the skills they can teach you. She discusses the forward-thinking you should employ when striving for a promotion and how you can canvas for that position by doing the job before you get it. Liana reveals the two questions she asks every job candidate and what else sheâs looking for when hiring. We also discuss parenting and the workplace and why being upfront about your boundaries and working hours in this current lockdown era is more important than ever before.

âJust know youâre worth.â - Liana Douillet

This week on SocialFlyâs Entreprenista Podcast:

How COVID-19 has affected the hiring pool and office dynamics
What a mentor should teach you and tell you
How âno negotiationâ salaries have evened up the hiring playing field
What you should be asking your boss a year before your promotion
Why you need to give feedback you received time to breathe
The two questions Liana asks every new job candidate before hiring them
Why you should redo your resume once a year

Our Favorite Quotes:

âMarketing actually had the power to change peopleâs lives. It could really define the way that people interact with some of the most transformative technologies in the world.â - Liana Douillet
âWhen you have a really clear vision of what you want to communicate, how you communicate it becomes a lot easier.â - Liana Douillet
âWhen you have to say no to things you realize that you CAN say no to more than you do.â - Liana Douillet

Connect with Liana Douillet:

Say âHello!â To DigiCardsâ¢

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Leveling Up with Casey Means Nov 23, 2020

Show notes

We often hear that “you are what you eat”, but in this episode with Dr. Casey Means, co-founder of Levels, we learn how your nutrition may be the most important key to achieving optimal health. Casey kicked off her career in medicine being a Head and Neck surgeon, and now is the co-founder of a digital health company that combines glucose monitors with intelligent software that helps your track and understand your data.

She is passionate about educating her audience about the benefits of preventative health care, and how tracking your glucose levels throughout the day can help you achieve metabolic optimization and live a longer and healthier life. She also shares helpful tips on how she approaches time management, and leads a balanced life!

Coming up, you’ll hear:

How Casey discovered the gap in the health service of the immune system

How Levels has enabled Casey to reach more patients than she ever could as a surgeon

Casey productivity tips for running your company remotely

How Casey’s company raised 12 million dollars from its first seed round

Why you should seek feedback and advice from your investors

Why only 12% of the U.S population have a healthy metabolic function, and what we can do to fix this

Why we should be concerned by the behavior of our metabolism

And finally, Casey’s best tips to achieve optimal work/life balance

Leveling Up with Casey Means Nov 23, 2020

Show notes

Casey Means is the Co-Founder of Levels Health, a digital health company focusing on maximizing human potential through optimized metabolic health, disease prevention & reversal + functional medicine. Before moving into digital health she was a Resident Physician of the Department of Otolaryngology Head & Neck Surgery with Oregon Health & Science University. She has been featured in many media publications including Forbes, Entrepreneur Magazine, and Business Insider and was listed as one of this year's Top 10 Female Tech Leaders to Watch. Casey is passionate about preventative health care, identifying the immune system and how we treat it as the secret to a healthy and long life.

In today's episode Casey joins us to share her journey in the world of medicine, from resident Head and Neck Surgeon to co-founder of a digital health company that has just raised 12 million dollars from its first seed round. We discuss the team player tactics she and her co-founders used to gain feedback and information from all parts of the Levels company including their own investors. Casey explains how high-quality content in the Levels blog answered prospective customers questions thereby maximizing traffic to her company website. She reveals the shocking statistics of poor metabolic health in the U.S, and why eliminating preventable metabolic dysfunction in America is Levelsâ No 1 goal. Casey also shares her 4 foundations of health that she addresses in her own life to ensure optimum performance when running her business and personal life.

âRespect your network and ask for help and totally be in a growth/learn mindset every step of the way.â - Casey Means

This week on SocialFlyâs Entreprenista Podcast:

How Casey discovered the gap in the health service of the immune system
How Levels has enabled Casey to reach more patients than she ever could as a surgeon
Which platforms Casey recommends running your company remotely
How Caseyâs company raised 12 million dollars from its first seed round
Why you should seek feedback and advice from your investors
Why your website should answer the customers questions
Why only 12% of the U.S population have a healthy metabolic function
Why we should be concerned by the behavior of our metabolism
Caseys 4 point checklist for performing better in your day to day life

Our Favorite Quotes:

âYouâve got to put your ideas down and share them with your close network and put yourself out there for opportunities.â - Casey Means
âIf youâre starting a company then you have to start figuring out Google and how to get people to your site organically.â - Casey Means
âBeing an Entrepenista means stepping back frequently throughout your life and taking stock of what youâre doing and how youâre spending your time. And really reflecting on what kind of impact you want to have on the world.â - Casey Means

Resources:

Connect with Casey Means:

Say âHello!â To DigiCardsâ¢

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Don’t Be The Last with Halle Tecco Nov 16, 2020

Show notes

Halle Tecco is the CEO and Founder of Natalist, a company proudly ‘funded, founded, and led by moms’ specializing in fertility and pregnancy products. After graduating with a BS in Finance, she moved to Silicon Valley and in 2010 was a Business Development Manager for Apple, developing health and medical apps. The same year she also founded Rock Health, the first venture fund dedicated to digital health and since 2007 has angel invested in over 100 companies. Halle has an MBA from Harvard Business School and an MPH from John Hopkins Bloomsberg School of Public Health. She has featured in many media publications, with SF Chronicle listing her amongst ‘The Most Powerful Women in Technology’ and charting in Forbes ‘30 under 30’.

Today Halle joins us to share her unique journey from Finance graduate in Cleveland Ohio to Angel investor and CEO with a huge portfolio of companies to her name. She discusses her time at Harvard Business School and what she learned both from the MBA course and the people she met through it. Halle reveals the pivotal moment a family crisis made her reassess her work life balance and approach to office hours, and why she will never go back to those ‘workaholic’ days. She also shares her personal story of fertility and IVF experience, and how this difficult period became the inspiration for Natalist, an empathetic brand for women with a goal to create better women's health products.

“You’re the first but don’t be the last.” - Halle Tecco

This week on SocialFly’s Entreprenista Podcast:

Why you should be a generalist AND specialist entrepreneurHalle’s essential tips for venture capitalists Why you should only work with investors who believe in youHow to make your cold email stand out from the othersWhy you should always seek feedback from your investorsWhy a healthy workplace requires boundaries

Our Favorite Quotes:

“As soon as you start to think of women, and other women as on your side and people that you want to help, that comes back to you in the world.” - Halle Tecco“Don't go into an industry or new opportunity with the combative competitive mindset, but rather with the mindset of a rising tide lifts all boats, and what I can do to help others.” - Halle Tecco “You have to work at it. You really have to set boundaries and stick to them.” - Halle Tecco

Resources Mentioned:

Kindbody - Fertility & Wellness

Connect with Halle Tecco:

Natalist WebsiteNatalist on InstagramNatalist on LinkedInNatalist on TwitterRock Health WebsiteHalle Tecco on InstagramHalle Tecco on LinkedInHalle Tecco on FacebookHalle Tecco on Twitter

Say “Hello!” To DigiCards™

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

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