Entrepreneur's Not A But B strategy: Marketing, Growth, Business Development

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**Entrepreneur’s Not A But B strategy: Marketing, Growth, Business Development**

Entrepreneurs, it’s not A, but B strategy. NOTA BUTB strategy podcast gives crystal clear advices for Marketing, Growth Strategy, and Business Development. This inspiring and readily actionable podcast can be your ultimate game changer. Chloe Doyeon will reframe and inspire you with actionable leadership advices for your business growth and revenue with extensive field experiences from Fortune 500 companies and nimble start ups.

Latest Episodes:

Successful fundraising is from NOT your products BUT your people, customers or team. NB11 Oct 09, 2018

With Claire Chang, Managing Director at IgniteXL Accelerator at Silicon Valley

LinkedIn here Website here

What's different, VC vs. Accelerator?
How Accelerator get the fund?
What is the best strategy to globalize your product? (10:00)
How to really know the customer perspective? (13:00)
Popular mistakes when entering global markets
How to network in Silicon Valley? (18:00)
A story to get the VC fund from Hyundai (20:00)
Korea brand in Silicon Valley (27:00)

Hey there, find my wine collection on instagram @chloedoyeon. ;)

Crowdfunding is NOT to raise money BUT to exercise marketing with Samit Patel NB10 Apr 06, 2018

Crowdfunding strategy
PR strategy
Kickstarter platform characteristics
Digital marketing strategy

What should be the primary goal for Kickstarter campaign?

How important is it to prepare email subscribers? Where is the most effective marketing channel? Can you give an example of successful campaign? Find @chloedoyeon on Instagram, Facebook, or Twitter

Create 9 income streams NOT with risk hungry, BUT risk averse attitude by Dorie Clark NB9 Mar 28, 2018

Interview Topics

Building brand, “portfolio career”
Strategies that entrepreneurs can use to monetize your expertise and create multiple income streams
Necessary elements and tactics for successful entrepreneurship
Contributors for Forbes, HBR
Efforts to become Adjunct professor at Duke Univ, Tufts Univ, and Emerson College

LinkedIn @Dorie Website https://dorieclark.com/

Resources mentioned in the podcast: 88Questions Worksheet

This podcast @chloedoyeon

Distraction is NOT bad, BUT a good source of creativity with Barbara Oakley NB8 Mar 21, 2018

Be open and flexible is the way to build your unique expertise and viewpoint. When dabbling into something else, the mixture of happening creates new approach will come out. Steve Jobs' Quote: That only after you're there, can you then connect the dots. “You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. -How to seek out and work with mentors? -The two faces of Kindness from previous book from Barbara Oakley LinkedIn @Barbara Website Barbaraoakley.com Facebook for our podcast @Chloedoyeon

Create hype NOT by marketing dollar, BUT by kick ass UX with Florian Bohnert at Mobike NB7 Mar 13, 2018

Mobike, as the first to the market and Innovative IoT, data company, is transforming our quality of city life through transportation. As a brilliant leader and communicator, Florian shared sharp insights on growth, marketing, and partnership strategy today. It’s NOT by spending marketing dollar that you create hype, BUT by having a kick ass user experience

Guerrilla marketing history behind UBER, Mobike and others
Marketing dollar is usually spent without clear ROI, UI/UX is more valuable in the long run
Focusing on user experience is the key aspect to increase stickiness
Focusing on UX to increase brick 3 of the user acquisition process (acquisition, activation, retention, revenue, referral)

And others as well

Learning from company growth from dozens to hundreds of employees
Entrepreneurship in China
Prerequisites to be a fast growing company in addition to great product
Mobike story and vision

LinkedIn @florianbohnert Twitter @mobikeflo

Facebook Page @thechloedoyeon

Fight a price war NOT with lower price, BUT with even higher spending. NB6 Feb 18, 2018

Fight a price war NOT with lower price, BUT with even higher spending.

1. Higher spending of differentiation strategies

2. Higher spending of sales

3. Higher spending on CS

My client's Early Bird Satisfaction Service

Take a look at your product or service.

Focus on a certain channel or specific stage of customer's journey.

Then, spend high of your time, resources, efforts on them. This can be your valuable marketing tactic and brand builder.

Reach me @chloedoyeon at Twitter, Facebook, and Instagram

Invest Facebook Marketing NOT on Pages BUT on your Personal Account. NB5 Feb 12, 2018

Today, my NOT A BUT B strategy will cover how to tackle this Facebook overhaul. In my humble opinion, you should invest Facebook Marketing NOT on Pages BUT on your Personal account.

Consider patterns and characteristics of user's session.

Consider the essence nature of Newsfeed.

Of all those factors, what do you think matter the most for FB algorithm to decide which content is being relevant content and meaningful for social interaction and the network in the community?

It is the content creator.

If you are NOT a publisher, BUT a person whom I can follow,

You have multiple benefits.

Join the conversation by leaving comments or Reviews.

Find me on Twitter, Facebook, or Instagram @chloedoyeon

Try NOT to find customers, BUT to invite contributors. NB4 Feb 07, 2018

Inviting Contributor offers the promise of “Scalable Intimacy” Contributors are your best ally. They are your references! 8 Benefits to have Contributors Who are Contributors? How can you find Contributors? -Buzzsumo: http://buzzsumo.com/ -Upfluence: https://search.upfluence.com -Networking 4 Rewards to Offer -Money -Stability -Status -Attention Check out "The Ultimate Guide to Master Contributors and Influencers Marketing eBook." Leave a comment or review for this podcast with your social handles, and I'll directly send it to you.

Do NOT hire top tier BUT recruit 2nd tier performers. NB3 Feb 02, 2018

Don't get me wrong. Intelligence is a strong predictor of performance success. Screening based on the predictable quality of the school name or academic performance relatively scores high.

.....

Laszlo Bock, Senior Vice President of People Operations for Google, interviewed with Thomas Friedman on NY Times about How to get a Job at Google.

....

What do you think? Do you have anything to say? Join the conversation by leaving comments or Reviews. Or find me on Twitter or Instagram @chloedoyeon

You may NOT need buyers, BUT partners. NB2 Feb 02, 2018

How can I find a reliable buyer? Will buyers accept this price? most companies focus on buyers.

This is WRONG question to ask in the first place. you should not initiate your business on your position.

Because, your buyer is thinking the same question. How can I find a reliable seller? Where is the trustworthy manufacturer?

....

What do you think?

Join the conversation by leaving comments or Reviews. Or find me on Twitter or Instagram @chloedoyeon

This podcast is NOT to create followers, BUT leaders. NB1 Feb 01, 2018

Your business may NOT need A BUT B strategy. NOTA BUTB strategy podcast gives crystal clear strategic advices for Marketing, Growth Strategy, and Business Results.

Whether you are entrepreneurs, small business owners, or enterprise marketing managers, this inspiring and readily actionable podcast can be your ultimate game changer. Chloe Doyeon will reframe and inspire you with actionable leadership advices for your business growth and revenue with extensive field experiences from Fortune 500 companies and nimble start ups.

Connect with Chloe, then she will answer you!

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