Podcasting Made Simple

Nurturing Relationships with Podcast Hosts as a Guest | Katie Brinkley May 30, 2023

In this episode, Katie Brinkley shares the benefits of podcast guests maintaining relationships with podcast hosts after the initial interview is over. From building professional connections and gaining new insights to fostering a sense of community and personal growth, continuing relationships with podcast hosts can have a positive impact on both personal and professional endeavors. Get ready to learn tips and strategies for building and maintaining stronger relationships from podcasting!
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Honoring Your Why and Podcast Audience | Brent Dowlen May 23, 2023

In this episode, Brent Dowlen emphasizes the importance of reassessing your "why" when podcasting, regardless of your initial motivation. Your show must align with your beliefs, goals, or dreams to connect with your audience authentically. Without a clear purpose, you risk attracting the wrong audience or failing to engage with your intended audience. When your "why" aligns with your audience's interests, your podcast will resonate with them, and your audience will grow organically!
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How to Make Podcast Hosts Absolutely LOVE You | Daniel Alfon May 16, 2023

In this episode, Daniel Alfon shares a 3-step formula for making a lasting impression on podcast hosts and enticing listeners to keep tuning in. By identifying resonant quotes and questions from past episodes and weaving them into the conversation, guests can stand out and increase engagement. Whether you’re a new or experienced podcast guest, this formula will help elevate your podcasting game and leave a lasting impact on both the host and the audience!
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How to Be Unsuccessful as a Podcaster | Paul Granger May 09, 2023

In the pursuit of success, it's easy to lose sight of our original intentions. Sometimes, embracing the possibility of being 'unsuccessful' can lead to a deeper level of success through maintaining our integrity and staying true to ourselves. In this episode, Paul Granger explains how being unsuccessful as a podcaster could be the very thing that leads to the most impact on your life, and the lives of your audience!
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What's Next for the Podcasting Industry? | Dave Jackson May 02, 2023

Discover the future of podcasting with industry icon Dave Jackson. In this episode, we explore the latest trends, challenges, and opportunities shaping the podcasting landscape. Drawing on his vast experience and deep knowledge of the industry, Dave shares valuable insights on what he’s learned since getting into podcasting and where he sees this industry heading. Join us as we explore the future of podcasting with one of its true pioneers!
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What It Takes to Make It in Podcasting | Alex Sanfilippo Apr 25, 2023

With over an 85% failure rate in podcasting on either side of the microphone, the question rings in our minds: “What does it really take to make it in podcasting?” In this episode, podcasting industry expert Alex Sanfilippo dives into 3 key insights that he learned while speaking to over 2,100 podcasters about what it takes to succeed as a guest or a host. Whether you're a host or guest, these insights will provide valuable guidance as you navigate the ever-changing landscape of podcasting!
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How to Become a Top-Ranked Podcaster | John Lee Dumas Apr 18, 2023

In this keynote episode, John Lee Dumas, host of the wildly popular podcast Entrepreneurs on Fire, shares the secrets of his success and reveals how he turned a daily podcast into an empire. In this conversation, John shares his journey as a podcaster and offers valuable insights and recommendations for anyone looking to follow in his footsteps. Don't miss this opportunity to learn from one of the most successful entrepreneurship podcasters in the industry!
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3-Step Storytelling Framework for Podcast Guests | Paul Henczel Apr 11, 2023

In this episode, Paul Henczel shares his journey and tips for how he went from an injured millworker to an international speaker. Paul shares his 3-step framework for infusing compelling stories into podcast episodes and interviews. Create connection magic with the audience through memorable content. Get ready to learn the steps Paul took to go from invisible to impactful!
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Tips to Beat Burnout and Have More Fun on Your Podcast | Mike Montague Apr 04, 2023

Are you feeling stressed or burnt out on your podcast? It's easy to fall into that trap when you're putting in long hours and constantly striving for perfection. But there's a way to avoid burnout and keep your show fresh and exciting! In this episode, Mike Montague explains that by incorporating playfulness, humor, creativity, and spontaneity into your podcast, you can have more fun and keep things interesting for both you and your audience. Get ready to have more fun and bring new life to your podcast!
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How Podcast Guests Can Boost Their Episode's Visibility | Jason Sherman Mar 28, 2023

In this episode, successful entrepreneur and podcaster Jason Sherman shares tips and tricks to make podcast episodes with you as the guest stand out among the thousands. He explains how to leverage social media platforms and useful video techniques, make your description stand out by using keywords, incentivize your audience with promotions, giveaways, and more. Recording with the host is only half the battle when being a guest on a podcast. Hosts put a lot of time, energy, and money into production. Get ready to learn how to help podcast hosts help you get maximum exposure for your episode so that you can both benefit from the results!
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Using Press Releases to Boost Your Podcast’s Visibility | Tori Shirah Mar 21, 2023

Press releases are an underutilized marketing tactic in the podcast industry. They can help launch your podcast into the media spotlight without spending a dime! In this episode, Tori Shirah shares how to write a press release, but more importantly, WHO to send a press release to, and how to get your podcast featured on media channels!
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Making a Month of Content from 1 Podcast Guest Appearance | Mark Firth Mar 14, 2023

In this episode, Mark Firth explains how he transformed his business when he began leveraging each podcast interview properly. Mark describes how he utilizes PodMatch to get booked as a guest on podcasts regularly, then how he turns each interview into one month of content for his social media. Mark explains that podcast guests miss a massive opportunity if they don't take this simple, affordable action to create this additional content. Because of the nature of podcasting, this content will become the most valuable assets you share online!
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How to Create Content That Captivates Your Listeners | Jason Cercone Mar 07, 2023

Are you looking to take your podcast to the next level? One key factor can make all the difference: creating compelling, engaging content. With a focus on this aspect of your show, you can attract new listeners and keep them coming back for more. And the best part? It's completely free to implement! In this episode, Jason Cercone shares tips and strategies for maximizing the impact of your podcast content!
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Discover and Develop Your Unique Speaking Voice | Natasha Bazilevych Feb 28, 2023

You have a unique speaking energy. It's time to stop copying other speakers and develop your own style of presenting. Natasha Bazilevych discovered four types of different energies people speak with. In this episode, she shares how to define, develop and demonstrate your unique speaking energy so you can speak with power!
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How to Systematize Your Podcast Production | Angela Kelly Smith Feb 21, 2023

Are you tired of feeling burnt out, struggling with podfade, and embarrassing yourself by forgetting to include the audio player on your podcast blog posts? Having a system in place is crucial for staying organized, motivated, and on top of all the various tasks involved in podcasting. In this episode, Angela Kelly Smith explains how implementing systems and a standard operating procedure (SOP) for your podcast can help you stay on track while increasing your creativity!
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Generating 6 Figures in Sales Via Podcast Guesting | Dustin Riechmann Feb 14, 2023

Podcast guesting can be a frustrating experience when you're not generating consistent sales for your online business or building meaningful relationships. The good news is the right strategy can make podcast guest appearances highly profitable, personally rewarding, and fun! Dustin Riechmann details a proven 5-step framework and real-world case studies that you can use to generate 6-7 figures in sales in 12 months, leveraging podcast guesting the smart way.
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How to Make $37,000 with Only 28 Listeners | Michael Whitehouse Feb 07, 2023

In this episode, Michael Whitehouse explains how he generated $37,000.00 in sales through his podcast, that only had 28 listeners! Join us as Michael shares the framework for how podcasters can turn a show with a small audience into a lucrative revenue source without spending any money beyond the cost of hosting the podcast. Get ready to learn how to attract high-quality leads and convert them into paying clients using only your podcast!
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Thriving in The New World of Podcasting | Tracy Hazzard Jan 31, 2023

Listen in as Alex Sanfilippo and Tracy Hazzard, Founder of Podetize, as they discuss how Tracy turned her podcast into a major success and how she was able to generate millions of dollars through podcast guesting appearances. Tracy shares her insights on the evolving landscape of podcasting and the strategies that are essential for hosts and guests to thrive in this rapidly evolving industry. Get ready to learn more about the future of podcasting and why now is the best time to get involved!
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3 Things Every Podcaster Should Do Right Now | Alex Sanfilippo Jan 24, 2023

Discoverability is essential for any podcast to become successful, but many hosts struggle to get it right. There are three basic things that every podcast host needs to be doing if they want their show to grow organically. These three points also matter for podcast guests because guests should only be on podcasts that are discoverable by listeners. In this episode, Alex Sanfilippo shares the three key actions every podcast host should take to ensure their show's long-term growth and success!
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Turning Podcast Listeners Into Superfans | Pat Flynn Jan 17, 2023

In this keynote episode, Pat Flynn shares how he’s been able to build the Smart Passive Income empire and beyond through one simple focus: Turn your podcast listeners into superfans. Join as Pat explains how to take listeners through the 4 phases of the Pyramid of Fandom. Take listeners (Whether they’re listening to your podcast or if you’re a podcast guest) from casual interactions all the way to superfans! Spoiler: Everything Pat Flynn shares in this episode starts from a place of serving others!

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How Podcast Guests Can Turn Downloads Into Dollars | Kelly Mosser Jan 10, 2023

We all intuitively understand the value of being a podcast guest, but without a strategic plan in place that intentionally transforms cold audiences into raving fans, and raving fans into premium buyers, this haphazard podcast guesting thing you're doing is a TOTAL waste of your time and energy! In this episode, Kelly Mosser will teach you exactly how to launch your strategic Podcast Tour that doesn't just get you booked onto great shows, but also drives meaningful brand awareness and revenue into your business.

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Use This Secret to Grow Your Podcast Listenership | Dan R Morris Jan 03, 2023

There are people who already love your podcast; they just don't know it exists yet. Growing your podcast audience is hard if you just wait for them to find you. But when you control who learns about your podcast and are able to find the people who really want to share it, you change the narrative. In this episode, Dan R Morris shares his effective strategy for growing your audience by finding your future fans instead of waiting for them to come to you. There are thousands/millions of people with a vested interest in sharing your episodes; let's get your show in front of them!

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How Podcast Guests Can Sell Without Sounding Salesy | Sara Lohse Dec 27, 2022

Guesting on podcasts is an art and one that can boost your business if done well. In this episode, podcast executive producer Sara Lohse shares her best practices for selling yourself on podcasts without sounding like you're selling anything at all. You'll learn to become a better guest who shares valuable information instead of selling yourself. Get ready to learn to lead with value instead of a sales pitch!

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3 Tactics Top Podcasters Attribute To Their Success | Deirdre Tshien Dec 20, 2022

Based on a survey of 1,076 podcasters, there are 3 distinct marketing tactics higher-income podcasters are doing that lower-income podcasters are not. If you’re struggling to grow and monetize your show, these three marketing tactics are just what you’ll need! In this episode, Deirdre Tshien will share the 3 tactics you need to start implementing now (and they’re easier than you think) so you can begin exponentially growing your podcast!

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Why You Need Good Media Approved Photos | Kendra Swalls Dec 13, 2022

In this episode, Kendra Swalls explains why you need to have great media-approved headshots and other marketing photos of yourself and how they will help set your brand apart. Whether you’re a podcast host or a podcast guest, having high-quality photos of yourself will immediately boost your legitimacy and set you apart from others in your space. Additionally, Kendra is going to share some simple ways to get great photos, so you won’t have to hire a professional photographer every time you need updated photos!

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Consistently Creating Great Content For Your Podcast | Kate Erickson Dec 06, 2022

Do you ever feel like your podcast content suffers because you don't have the time to keep up with your production schedule? We've all been there: up until 2am working on an episode that is supposed to go live in just a few hours. What if it didn't have to be that way? In this episode, Kate Erickson explains how she breaks down the exact system you need to create consistent content for your podcast.

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How Podcasters Can Find and Book Paid Speaking Gigs | Grant Baldwin Nov 29, 2022

Want to learn how to grow your podcast and share your message with more people? You could be getting paid to speak — all while building your existing business and growing your podcast audience. In this episode, Grant Baldwin is here to share why you should consider becoming a paid speaker, how to get started, and plenty of tips and tricks he learned while earning over $2 million from 500+ paid speaking gigs worldwide.

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Booking Celebrity and Influencer Guests On Your Podcast | Tamra Andress Nov 22, 2022

Influence and social authority are most visible with connective placement. Sharing the mic or stage (aka podcast platform) with people of name recognition can enhance your listenership, viewership, and personal branding recognition. But do you ever consider the connection between you and the guest themselves rather than just numbers, listens, and podcast growth? What if your show was one to be remembered? What if your show became an asset to them? In this episode, you’ll learn how Tamra Andress and her team make an impact with the top .3%, 4-year running show, The F.I.T. in Faith Podcast, by bringing on celebrity and influencer guests.

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How to Level Up Your Game As a Podcast Guest | Brenden Kumarasamy Nov 15, 2022

Thousands of people do podcast interviews, but how do you stand out on a show from anyone else in your industry? How do you prioritize your ideas in a way that makes people feel like they have much to learn from you? In this episode, Brenden Kumarasamy covers how you can share unique ideas on a podcast to stand out from all a host's previous guests on their show.

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How to Make Your Podcast a Top 1% Show | Melanie Benson Nov 08, 2022

In this episode, Melanie Benson shares 5 strategic steps for how her podcast has been able to reach the top 1% of all podcasts on Apple. Melanie explains why getting your show into the top 1% matters as an authority builder and how it helps you break “the best-kept secret” syndrome that so many of us get trapped in. By following Melanie’s system, you’ll immediately begin seeing your show grow and reach the top 1% before you know it!

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Podcasting Stats and Facts You Never Knew | Tom Rossi Nov 01, 2022

In this episode, Alex Sanfilippo and Tom Rossi talk through the current state of the podcasting industry. Get ready to learn some encouraging stats and facts about the podcasting industry that most podcast hosts (and guests) aren’t aware of. Get ready to learn more about where podcasting is heading and why it’s the best time ever to be involved in the space!

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The Future of Podcast Listeners | Alex Sanfilippo Oct 25, 2022

As the landscape for podcast hosts continues to evolve in change, are we keeping humans in mind? With all the tools and automations being used in the podcast industry, in many ways, we’re creating episodes for robots instead of for humans. When is the last time you asked yourself, “Would a human enjoy what I’ve created?” For many of us, we’ve forgotten the importance of the human touch. In this episode, Alex Sanfilippo shares the future of podcast listeners and how they’re changing as quickly as the way we’re changing how we create content. Get ready to learn how to podcast for human listeners in this evolving form of content!
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Jasmine Star's Journey As a Podcaster Oct 18, 2022

Jasmine Star is one of the most successful podcasters in the world. But, she started with no listeners, just like the rest of us. In this episode, Jasmine shares her podcasting experience and how she's achieved so much success; both as a podcast guest and a podcast host.
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What Being a Podcast Guest Is Really About | Jem Fuller Oct 11, 2022

In this episode, Jem Fuller dives deep into the idea that being a podcast guest is not about you. Although this sounds counter-intuitive, it's about getting out of your own way, to serve the greater good of the conversation. This understanding frees you up from any self-consciousness, to create a more free-flowing and engaging conversation.
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How to Utilize Live Streaming As A Podcaster | Ash Borland Oct 04, 2022

In this episode, Ash Borland dives deep into how podcasts can use live streaming to their advantage. Not only as a time-saving production tool but also as a way to engage with and build a community around their podcast!
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Converting Listeners Into Leads | Courtney Elmer Sep 27, 2022

Feel like you’re giving away your best content inside every interview, but still not getting the ROI you want for your time invested? In this episode, Courtney Elmer helps us discover how to tap into the power of listener psychology and structure your content in a way that compels someone listening to take action, so you can convert more listeners into leads and get the most out of every interview. If you're ready to skyrocket listener engagement, welcome a steady flow of new leads, and FINALLY, experience what it’s like to be one of those guests people can’t stop raving about — this is for you!
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Podcasting Return on Investment For You And Your Guest | Wade Galt Sep 20, 2022

In this episode, Wade Galt shares what he’s learned about inspiring his podcast guests to share their interview episodes with Wade on their social media while he builds relationships with them. It can be very frustrating to invest hours of time and hundreds of dollars or more into an episode, only to have it receive little or no support from the person you interviewed. Wade shares how to create a promotional experience for your guests that goes above and beyond their expectations, so they are excited to share your episode and promote it as best as they can while you receive maximum exposure and downloads.
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How to Engage Listeners and Influence Podcasters | Johnny Ball Sep 13, 2022

One of the most useful and important books ever written on connecting and influencing people was Dale Carnegie's How to Win Friends and Influence People but it's old, the examples are old and even the modernized version is old. In this episode, Johnny Ball goes through key principles from How to Win Friends and Influence People that apply to us in the world of podcasting that we could be using to land more appearances and deeper networking connections and how we can use them in 2022 and beyond.
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Becoming an Influential Local Podcaster | Mike Ham Sep 06, 2022

What's your favorite coffee shop or your favorite restaurant? Where do you get your haircut? What nonprofit in your town do you support? Everyone has those places in their community but the stories of those people tend to get overlooked. In this episode, Mike Ham explains that as podcasters, we tend to chase the big-name guest or the national audience, but there is real power in being THE person in your community giving a voice to places in your backyard. Are there challenges? Of course, but the rewards are endless.
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Selling to Podcast Hosts Instead of Listeners | Chris Williams Aug 30, 2022

Deconstruct and reimagine the podcast marketing processes you think you understand. Podcasting profitably today is the opposite of everything you’ve ever learned. In this episode, Chris Williams challenges us to take a step back and see what’s really going on behind the microphones of the best high-ticket sales and lead gen hosts and guests in podcasting.
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Why Podcast Hosts Should Never Write a Book | Michael DeLon Aug 23, 2022

Your podcast is your platform. But it shouldn't be your only platform. In this episode, Michael DeLon explains how podcasters can amplify their leadership position by creating a book without writing a word. You speak on your podcast and you should use the same process to create your book. As a thought leader, you need to stand out in the crowded podcasting space. Being an Amazon best-selling author of your own book is the fastest way to accomplish that. But doing it on your own takes a lot of time, effort, and know-how. Make the process as simple as possible by speaking your book, instead of writing it. It's the fastest, easiest, and most enjoyable way to become an author!
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How to Effectively Get Booked on Podcasts | Kay Suthar Aug 16, 2022

In this episode, Kay Suthar will share with you the top 3 proven and tested methods that have benefitted several other Podcast Guests. You will learn how to become confident as a Guest, the do's and don'ts of appearing as a Guest on Podcasts, and how to get the host to invite you back on their Podcast, again and again! And ultimately become a Sought-After podcast guest with hosts chasing you down!
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Monetizing Your Podcast with a Digital Product | Steph Taylor Aug 09, 2022

In this episode, Steph Taylor shares three main things, 1) Why a digital product is the perfect low-risk monetization strategy, whether you're a seasoned podcaster or just starting out. 2) What makes a good digital product in 2022 and how to develop a profitable digital product idea, even if you're not an "expert" in anything. 3) Why you don't need to build a library of products—it only takes one digital product to totally change the trajectory of your business, for real. This strategy is how Steph turned a $197 product into $750,000 of sales in under 12 months.
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You Never Know Who's Listening | Todd Cochrane Aug 02, 2022

In this keynote episode, Todd Cochrane (Founder of Blubrry Podcasting and one of the first 40 podcasters ever) delivers The State of Podcasting Address for PodPros Q3, which contains details of the past, present, and insights into the future of the podcasting industry. Additionally, Alex brings up the topic of podcast listenership, which leads Todd to share an inspiring story about how we never know who's listening. This is a notetaking-worthy conversation that you won't want to miss!
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Making Podcasting a Natural Long-Term Part of Your Life | Alex Sanfilippo Jul 26, 2022

In this episode, Alex Sanfilippo shares something that has been bothering him about the podcasting experience; on both sides of the mic. And it's that there's a lot of friction involved with podcasting and life when it comes to balance. Alex shares an alternative way to view, produce, and share your podcast. He calls it, "frictionless podcasting" and shares ways to make podcasting a natural, long-term part of your life that will lead to less stress but more fulfillment.
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Jordan Harbinger's Podcasting Success Story Jul 19, 2022

In this keynote interview, Alex Sanfilippo interviews Jordan Harbinger about his podcasting journey. Jordan shares about how he got started, the struggles he faced along the way, and ultimately what has led him to the success he has seen today with more than 15 million downloads on The Jordan Harbinger Show every month! Get ready to be challenged and inspired by podcasting industry celebrity, Jordan Harbinger!
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Turning a Small Podcast Audience Into Customers | Ina Coveney Jul 12, 2022

Most podcasters don't have a huge audience. But they still want to make an impact and sell their services using this platform. Listen as Ina Coveney shares how she was able to monetize her business to 6 figures without ever cracking the 1K follower mark on any social media platform. In this talk, Ina explains how to position yourself for success with only a tiny audience.
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Tracking Podcast Guesting ROI to Boost Results | Lyndsay Phillips Jul 05, 2022

You are guesting on podcasts but your authority, leads, and conversions aren’t growing as quickly as you’d like. Discover the podcast guest tracking system that will help you leverage your interviews and optimize results. Join as Lyndsay Phillips shares the system she uses for her clients that tracks what shows they’ve pitched, recorded, and gone live. No more wasted time, or opportunities that disappear into a black hole! Plus learn an easy way to test what types of shows are bringing in leads and ideal clients. These statistics are gold!
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Booking Bigger and Better Guests on Your Show | Andy Wang Jun 28, 2022

Join in as Andy Wang explains different ways that he's landed big-name guests since launching his podcast. In this episode, you'll learn strategies and tactics for booking more prominent and more experienced guests for your podcast. Andy shares his outreach methods, who to contact, and helpful resources.
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Sell Your Book By Doing a Podcast Tour | Christine McAlister Jun 21, 2022

Most authors have no idea how to successfully launch their book using podcast appearances. In this session, Christine McAlister will cover crucial components like: How much time do you need to do a podcast tour? How do you cover your key topics without sounding like you’re reading a script? What do you offer at the end of an interview? How do you identify the shows that will actually sell books? Get ready to learn 5 simple steps to make the most of your podcast book tour!
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Getting Your Podcast on the Apple Top Charts | Adam Adams Jun 14, 2022

Getting on the top charts affects your influence and your bottom line. Adam will share how he's seen dozens of shows literally get ranked in the top charts by following these 5 simple steps, and give you the formula you need to use to grow your audience today. Algorithms either work against you or, if you're smart, they can work FOR you. Triggering the podcast algorithms can actually give you the listenership and visibility you need to leave your legacy and monetize your show. Adam will share the 5 simple steps he has used to get dozens of podcasts to rank on the top charts. It's easier than you think and the benefits pay tremendous dividends. Since podcast platforms know nearly 90% of podcasts quit before 10 episodes, it's become very challenging to get their attention and let them know you're here to stay and you've got a lot of value to give. Adam has found that there are 5 things any podcaster can do to increase their visibility and even trigger the podcast algorithms. By using them, in the right order, Adam's seen dozens of podcasts go from zero to hero. The added exposure could increase your impact and your income.
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Speaking in Soundbites | Michelle Prince Jun 07, 2022

When you use soundbites and they are executed correctly, they differentiate you as a podcast guest and powerfully improve the interview so listeners are engaged, the host is impressed and your content can easily be repurposed and referred to. Soundbites make you sound professional and help you clearly define your message so that you speak to your target audience, gain popularity in podcasting, and have growth in your business. Listen to Michelle Prince as she discusses the importance of soundbites and how to be a successful podcast guest by using them.
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How to Differentiate Your Podcast | Jeremy Enns May 31, 2022

Most podcasters would like to see a financial return for the countless hours of effort they pour into their shows. And yet few ever manage to do so. Sometimes, the problem is that their shows aren't that good. And yet, more often than not, even fantastic shows struggle to grow and monetize effectively. So what gives? The problem is that most podcasters don't understand the role their podcast is best suited to play in their marketing system and, as a result, are stuck trying to jam a square peg into a round hole. In this episode, Jeremy Enns will help you understand how to set yourself up for more growth, sales, and impact by using your show in the role where it can truly shine!
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Why Hosts Reject Most Podcast Guests | Tonya Eberhart & Michael Carr May 24, 2022

No one likes rejection. Yet, many podcast guests are being rejected every day. In this episode, Tonya and Michael from BrandFace reveal 6 common reasons you may be getting rejected, and exactly what it will take to fix those issues and get to the top of the guestlist for your most sought-after podcast appearances.
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Selling High Ticket Offers Via Podcast Guesting | Claudia Garbutt May 17, 2022

In this episode, Claudia Garbutt explains how to use your podcast as a strategic tool for growing your business by going from the best-kept secret to the go-to expert in your industry. You'll learn how to use your podcast to create instant authority, increased visibility, and a continuous supply of qualified leads!
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Finding And Sharing Your Authentic Message | Jesse Cole May 10, 2022

In this episode, you'll learn Jesse Cole's 5 part framework that explains how to be a "Relatable Authority," along with the significance of being bold and authentic in your messaging and creating a memorable conversation. Ultimately, you'll discover how to cultivate an engaging podcasting environment for you and your guests that your audience will love!
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What's Happening in The Podcasting Industry | Travis Albritton May 03, 2022

In this State of Podcasting address, podcasting industry expert and legend, Travis Albritton (From Buzzsprout), shares his insights into where the industry has come from, what's happening today, and where it's heading in the future. In addition, Travis shares some great upcoming resources and tools to simplify the entire podcasting process!
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5 Reasons Why Podcasts Fail | Alex Sanfilippo Apr 26, 2022

There are 2.5 million podcasts. However, only 426k are active. That means only 17% of podcasts are active, and here's the scary part, out of that 17%, only 10% will still be podcasting in 365 days from now. In this talk, Alex Sanfilippo shares the 5 main reasons that podcasts fail and how you can position yourself to be part of the 10% year over year that not only survive but also thrive in the podcasting world!
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Skipping The Line in Podcasting | James Altucher Apr 19, 2022

James Altucher shares stories from his inspiring up and down journey in life and business and how he's leveraged these experiences to lead him to where he is today. In this keynote talk, James shares how you can skip the line in podcasting (on either side of the mic) through the use of unique ideas and constant reinvention of yourself. This is how James grew his podcast to be one of the largest in the world. Whether you're a podcast host or podcast guest, this talk will inspire and motivate you to take your podcasting game to the next level!
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How to "Wow" Podcast Listeners | Yuval Selik Apr 12, 2022

Yuval Selik, the host of The 7 Hats Podcast, shares his methods for finding interesting and relevant guests. Additionally, he talks about researching those guests to produce engaging questions and interviewing tactics to keep the flow of the podcast exciting and less robotic, so your listeners stay engaged. If you're looking to "Wow" your listeners, this session is for you!
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How to Decide Which Podcasts to Be a Guest On | Angela Mulrooney Apr 05, 2022

If everything you built in your career burned to the ground, would you be relieved or distraught? If you are relieved to start again, you’re probably not doing what you are meant to do with your life. Join this session as Angela Mulrooney explains that those who create inspiring content are the ones who are passionate about how they change the world with what they know. To be your best self as a podcast host, podcast guest, or professional, what must you burn down that you do good so that you can build what you do great and change the world while you are at it? Get ready to discover your podcast guesting niche!
More: https://PodPros.com/169

Hiring a Virtual Assistant to Help With Your Podcast | Mark Savant Mar 29, 2022

Hiring a virtual assistant to help with your podcast production can simplify your podcasting experience and make it more fun! Many podcasters "podfade" because they're overwhelmed by the production that goes into releasing podcast episodes. A virtual assistant (VA) will help you schedule, edit, post, and even engage with your podcast's audience on social media. A VA can finally make podcasting less exhausting for you so you can focus more on what matters most, the quality of the content. Join this session as Mark Savant breaks down the production roles and how to hire, train, and delegate your podcasting work to a virtual assistant.
More: https://PodPros.com/168

Crafting the Perfect Podcast Guest Video Pitch | Josh Cary Mar 22, 2022

Podcast guest video pitching is a surefire way to get booked on podcasts as a guest. But sending a video pitch to a podcast host is a delicate practice. Join as Josh Cary shares his life-long discovery of the 11 aspects of successful entrepreneurship through all industries and how he has packaged them up for you to use to pitch any podcast show host brilliantly. The 11P's of the Perfect Podcast Video Pitch gives you practical, tangible steps you can take to wow an audience of any size - even an audience of one. The results will be astounding for you!
More: https://PodPros.com/167

Getting a Unique Story From Your Guests | Christina Barsi Mar 15, 2022

How do you get your guest to share their topic from a new perspective than podcasts they’ve appeared on previously? The key is to offer structure and guidance before you even press record. But the process doesn’t start there. Way before you get into conversation with your guest, you’ve got to get into conversation with yourself. In this session, Christina Barsi explains the three critical components that will drive the guiding framework that creates unique, authentic, and successful interviews with your guests every time!
More: https://PodPros.com/166

Selling Books Through Podcast Guesting | Jonathan Milligan Mar 08, 2022

What marketing trends are working today for authors? In this session, Jonathan Milligan shares five steps to selling more books through podcast guesting. You'll discover: Why you should create a free book funnel. How Jonathan earns $165.00 for every free book he gives away on podcasts. Why a "buyer" list is more important than an email list. If you're an author (or future author), this session explains how to sell more books through podcasting!
More: https://PodPros.com/165

Turning Your Podcast Into A Cash Machine | Josh Tapp Mar 01, 2022

The first question every podcast host asks themselves after recording their first episodes is, "How on earth do I make money with my podcast?" All the podcasting "Gurus" shout saying, "You need to find a sponsor for your show!" But you are left wondering if that is the right solution for your podcast. (Hint: It's probably not!) In this session, Josh Tapp explains how he, a small-town Idaho boy, turned his failing podcast into an Apple top-25 podcast in under six months. Additionally, Josh shows us his framework for closing 5-6 figure deals without taking on any sponsors. Get ready to learn to monetize your podcast today while becoming ridiculously visible along the way!
More: https://PodPros.com/164

Crafting the Perfect Podcast Pitch | Ashley Graham Feb 22, 2022

When reaching out to a podcast host to be the ideal guest on their show, your pitch is what makes the first impression, especially if you are connecting with a host for the first time. A media or podcast pitch is a short, to-the-point email or message that tells the podcast host why they should book you as a guest on their show, the value you bring to the conversation, and how you plan to impact their audience. Each pitch must be tailored uniquely to the show you are pitching. In this presentation, you will learn Ashley Graham's recommended format for the pitch to send to podcast hosts based on your signature message for the podcast interviews you land.
More: https://PodPros.com/163

How to Grow Your Podcast Audience | Justin Schenck Feb 15, 2022

Every podcast host is looking to grow their audience. In this talk, Justin Schenck shares five (free) things podcasters can do right now to ensure their show's continual growth. These strategies that Justin shares have worked for countless podcast hosts who have seen 2x, 3x, and even 10x audience growth after implementation. The best part? These simple and effective ways to grow your podcast don't require you to spend money on advertising!
More: https://PodPros.com/162

Deciding What Stories To Tell On Podcasts | Sean Tyler Foley Feb 08, 2022

Learn from Sean Tyler Foley, a former child actor and stuntman who thought his story was boring and didn't even have a story to tell, how to find, craft, and tell a compelling story that will engage and captivate any audience. Sean explains an actionable exercise you can do to discover five critical stories from your past that can be used to engage any audience. (The thing you're afraid to say is what your audience needs to hear.) Additionally, Sean will share how to perfectly tailor your five stories in a way that will leave your audience spellbound.
More: https://PodPros.com/161

The Future of Podcasting | Chris Krimitsos Feb 01, 2022

What's going on in the podcasting industry? Podcasting has been around since 2004. However, it is still in its infancy in many ways; but that's about to change! Listen in as two podcasting veterans discuss the history of podcasting, the current state of podcasting, and the future of podcasting. In this conversation, you'll hear from the founder of the popular podcast conference, Podfest Multimedia Expo, Chris Krimitsos, and Alex Sanfilippo, founder of PodMatch, PodcastSOP, and host of the top-rated podcast titled Podcasting Made Simple. This is the state of podcasting!
More: https://PodPros.com/160

The Key To Succeeding In Podcasting | Alex Sanfilippo Jan 25, 2022

Starting with why is vital for any business, and the business of podcasting is no exception. Remembering the people who will ultimately listen to our interviews is key to succeeding in podcasting! As podcast guests and hosts, we serve our listeners, and remembering why we've decided to serve our specific niche, is paramount to succeeding in podcasting on either side of the mic. Join us as Alex Sanfilippo reminds us all why we podcast.
MORE: https://PodPros.com/159

The Secret to Making Your Life Better with Alex Sanfilippo Jan 11, 2022

Do you ever feel like no matter how hard you try to make your life and work better, you never seem to be able to move the needle? You’re not alone in feeling this way; this was me for a long time. Year after year, I had little to no progress. But I figured out the secret to making your life better. In this final part of the 4 part solo episode series we’re in, I’m going to explain what finally led me to experience breakthroughs in my life at a more rapid rate than ever before. Additionally, I have a significant announcement that I will be making in this episode. Get ready to wrap up this 4 part series of solo episodes by discovering the key to making your life better.
MORE: https://CreatingaBrand.com/158

Daily Habits That Drive Goal Achievement with Alex Sanfilippo Jan 04, 2022

Are you someone who sets New Year's Resolutions or has goals they'd like to achieve throughout the year? Most of us would answer "Yes" to this question. However, if I were to ask you how often you actually reach the resolutions and goals you set, most would regrettably admit that it's rare that they achieve the goals set. Having and achieving goals are two very different things. In today's episode, which is part 3 of the 4-part solo episode series we're in, I will talk about how to develop daily habits that act as a system that drives goal achievement. Additionally, I'll be walking you through my entire calendar so you can get a preview of what every week of my life looks like and how I've been able to become a high achiever as a result. Get ready to develop your own daily habits that lead to achieving goals!
MORE: https://CreatingaBrand.com/157

Evening Routines That Promote Good Sleep with Alex Sanfilippo Dec 28, 2021

Do you have a consistent evening routine that promotes good sleep patterns in your life? Most entrepreneurs that I talk to about this do not. In fact, most sacrifice any form of routine in the evening to get extra work done or to veg out in front of the TV. In this episode, part 2 of the 4-part solo series I’m doing, I dive into the importance of creating a consistent and meaningful evening routine for yourself and how it can ultimately lead you to a better morning and more productive, energized, and fulfilled following day. Get ready to develop your own evening routine that will set you up to win!
MORE: https://CreatingaBrand.com/156

How to Create An Ideal Morning Routine with Alex Sanfilippo Dec 21, 2021

Do you have a consistent morning routine that is meaningful and sets your entire day up for a win? Creating an ideal morning routine for yourself can be the very thing that propels you into new levels of success in life and business. One of the most common questions I’ve received recently from listeners, and people I’m in business with, is about how I manage my day. Because of this, I’ve decided to share with you a 4-part solo episode series explaining my morning routine, evening routine, my daily habits, and lastly, how I create more margin in my life for great things to happen. Get ready to create your own ideal morning routine!
MORE: https://CreatingaBrand.com/155

15 Steps for Starting a Business in the Best Possible Way with Alex Sanfilippo Dec 14, 2021

Since launching this podcast and creating two software businesses, I’ve had the opportunity to learn a lot about entrepreneurship and starting successful businesses from some of the most brilliant minds: and I’m beyond thankful for the opportunity. Today, I am excited to bring you another solo episode of the podcast, which contains what I’ve learned about the best way to start a business. We’ll cover 15 steps that I’ve identified as the process for building a bootstrapped business in the best possible way!
MORE: https://CreatingaBrand.com/154

Going From Entrepreneur to Intrapreneur with RJ Grimshaw Dec 09, 2021

RJ Grimshaw turns the thought process upside down! He says to forget entrepreneurship; the cool kids are Intrapreneurs! Intrapreneurs make the dreams happen for organizations and typically rise to the top. Every business needs this type of employee - And perhaps it's you? (This is a great alternative to entrepreneurship if you decide it's just not quite right for you)
MORE: https://CreatingaBrand.com/153

How to Know if You’re Actually an Entrepreneur with Gino Wickman Dec 07, 2021

Do you know if you have what it takes to become a successful entrepreneur? For many of us, figuring this out has had to be an act of trial and error with some pain involved. But today’s guest takes a different approach. In this episode, I am talking with Gino Wickman; Gino is the creator of the Entrepreneurial Operating System (EOS) and is the author of the best-selling book, Traction. Today we’re talking through Gino’s book Entrepreneurial Leap, which he wrote specifically to help aspiring entrepreneurs confirm that they possess the characteristics of an entrepreneur. Enjoy my conversation with Gino Wickman!
MORE: https://creatingabrand.com/152

Creating an Unforgettable Life and Business with Terry Begue Dec 02, 2021

Have you succeeded in business? Have you excelled in life? Do you know the year your life changed for the better? How about the month, or the day... How about the moment? Terry Begue tells the story of how his life radically changed for the better because of 3 little words from his wife. These 3 little words ultimately sent Terry on a journey that has created an unforgettable life and business for him and his family.
MORE: https://CreatingaBrand.com/151

How to Motivate Yourself to Get Your Work Done with Daniel Pink Nov 30, 2021

Do you consider yourself to be a self-disciplined person regarding your work schedule? Are you the first person up in the morning to begin your workday, or are you the last one to roll out of bed? Have you determined ideal times of day to perform specific tasks and parts of your job? Today I am joined by Daniel Pink. Throughout this episode, Daniel will provide the answer to these questions and more – all-around designing your ideal day so that you can maximize your motivation, productivity, and effectiveness. Daniel is the best-selling author of many books, including two that we’ll be talking about today, titled Drive: The Surprising Truth About What Motivates Us, and When: The Scientific Secrets of Perfect Timing. This is truly an insightful conversation! Here is my conversation with Daniel Pink!
MORE: https://CreatingaBrand.com/150

Leveraging Past Professional Experiences with Rai Cornell Nov 25, 2021

Oftentimes, early in life, we're encouraged to go down career paths that aren't truly of our own choosing. Then, by the time we realize that we're miserable and stuck because of those prescribed career paths, we wonder how we'll make the leap into something completely different. If you're wondering what sort of business you should launch and how to leverage your past experience so that you're not starting from scratch, listen in to this episode with Rai Hyde Cornell!
MORE: https://CreatingaBrand.com/149

4 Small Health Habits That Will Make Your Life Better with MaryRuth Ghiyam Nov 23, 2021

Are you devoted to maintaining and improving your physical health through nutrition and exercise? If you’re like many entrepreneurs, we’ve allowed our physical health to take a backseat. And although from a time-management standpoint, it makes sense to focus more on our businesses and less on our health, what’s actually happening is we’re hindering our ability to perform at an optimal level. In today’s episode, I am bringing on MaryRuth Ghiyam to talk about four small health habits that will make your life better, and as a result, cause you to perform better in business. MaryRuth is the founder of MaryRuth Organics, a massive organization that creates healthy supplements for the whole family. She is also the bestselling author of the book, Liquids Till Lunch, which we will discuss today. Here is my conversation with MaryRuth Ghiyam!
MORE: https://CreatingaBrand.com/148

Success Is Just Outside Your Comfort Zone with Tim Fitzpatrick Nov 18, 2021

Getting outside our comfort zones is scary, but necessary if we are to be successful. This is Tim Fitzpatrick's story of a time he went way outside his comfort zone, what it was like, and how he grew from the experience. The more you get outside your comfort zone, the more it expands.
MORE: https://CreatingaBrand.com/147

How to Change Your Habits to Improve Your Life with Charles Duhigg Nov 16, 2021

Do you feel in control of your habits, or do your habits seem to control you? Most of us would agree that we feel we’re on autopilot following our habits most of the time, which makes sense, but if you are an entrepreneur who wants to change parts of your life for the better, there is a way that you can intentionally change your habits. In today’s episode, I am joined by Charles Duhigg. He is the best-selling author of the book titled The Power of Habit: Why We Do What We Do in Life and Business. In this episode, Charles explains precisely how you can begin to reprogram your mind to adopt better habits, and as a result, change your life for the better. Here is my conversation with Charles Duhigg!
MORE: https://CreatingaBrand.com/146

The Power of Your Story with Michelle Prince Nov 11, 2021

You have a story and your story matters! If you want to make a difference and build your platform, then you must tell your story. Michelle Prince, Founder & CEO of PerformancePublishingGroup.com, explains how you can make this happen.
MORE: https://CreatingaBrand.com/145

How to Build Core Values That Lead to Limitless Scale with Darius Mirshahzadeh Nov 09, 2021

If I were to ask you what your business's (or personal) core values are, would you be able to resight them to me? As it turns out, only half of the founders are able to resight their own business’s core values. Today’s guest is Darius Mirshahzadeh. He is the author of The Core Value Equation, which explains how to build a core-value-driven business positioned for limitless scale. Darius is ranked #9 on Glassdoor’s list of top CEOs, and one of his businesses has been named the “#3 best place to work.” Additionally, one of his companies has landed at #40 on the Inc 500 list of fastest-growing companies. Darius says all of this success is a result of properly setting up core values for his organizations. Here is my conversation with Darius Mirshahzadeh!
MORE: https://CreatingaBrand.com/144

What a Near-Death Experience Taught Me About Quitting with Claudia Garbutt Nov 04, 2021

Listen to this Success Story episode where Claudia Garbutt talks about how almost dying helped her to realize the big gap between outer success and achievement on the one side and inner peace, happiness & fulfillment on the other side, that so many overachievers fall into.
MORE: https://creatingabrand.com/143

How to Improve Yourself and Drive Results with Dave Anderson Nov 02, 2021

Do you consider yourself to be an entrepreneur with killer instinct and mental toughness? Most of us would not describe ourselves this way but today’s guest says that these two elements, accompanied with a compelling ‘why,’ is what it takes to develop an intentional mindset and succeed in life and business. In this episode, I am talking with Dave Anderson. Dave is the CEO of LearnToLead and the author of 15 books! Today we’ll be talking through Dave’s book titled Intentional Mindset. In this episode, Dave explains how we can begin to improve ourselves and drive results both in life and business. Here is my conversation with Dave Anderson!
MORE: https://creatingabrand.com/142

The Power of Giving Yourself No Choice with Jamie Silva Oct 28, 2021

In this Success Story episode, Jamie Silva explains from a personal experience why and how putting yourself into positions where you have no choice can end up being exactly what you need to succeed and bring yourself into the next positive season of your life and work.
MORE: https://creatingabrand.com/131

How to Have a Better Life without Doing More Work with Alex Sanfilippo Oct 26, 2021

When you think about excelling in life and business, does your mind automatically drift toward needing to do more work? For most people, they think to get more out of life and business, it requires more from you – But the opposite is, in fact, true. You get more out of life and business by doing less, not more. In today’s episode, I am bringing you another solo episode of the podcast to discuss how to excel both in your personal and professional life without doing more work. Instead, I share how a simple practice can cause you to not only have less on your plate but get more results and fulfillment out of every day of your life. Let’s get into talking about how to make room in your life and business for more results and enjoyment!
MORE: https://CreatingaBrand.com/140

How to Use Humor as a Strategic Marketing Tool with Jason Voiovich Oct 21, 2021

In this episode, we learn how to use humor from a legendary leader - none other than Abraham Lincoln. Why is that so important for today's leaders? A Robert Half International survey found that 91% of executives believe a sense of humor is important for career advancement, while 84% feel that people with a good sense of humor do a better job. Another study by Bell Leadership Institute found that the two most desirable traits in leaders were a strong work ethic and a good sense of humor. Want to attract more customers? Want to retain the best talent? Want to win over investors? Make them laugh!
MORE: https://creatingabrand.com/139

How to Take the Lead and Play Bigger with Liz Wiseman Oct 19, 2021

When you think about your current and prior work performance, would you consider yourself to be a key player in the organization? If you’re working for yourself in a startup and you’re the only player, ask yourself the question this way, would you hire someone with your same work ethic? In today’s episode, I am bringing on Liz Wiseman. Liz is the CEO of the Wiseman Group and the best-selling author of multiple books, including the book we’ll talk about in this episode titled Impact Players. She was formally an Executive at Oracle Corporation and the Vice President at Oracle University. She’s easily one of the most accomplished business professionals I’ve ever talked to. In our conversation, Liz explains how each of us can become an Impact Player, which will help us to stand out in our line of work, and it will also benefit the organization that we’re part of, even if it’s our own. Here is my conversation with the extremely accomplished, Liz Wiseman!
MORE: https://creatingabrand.com/138

How To Turn Your Learning Into Results with Brandon Hakim Oct 14, 2021

At 22 years old, Brandon Hakim learned the most important lesson of his life. He needed to fire someone and didn't know-how. He read a book, used what it said, and got the person to quit and thank him for the opportunity. Here's what he learned from the experience (and you can too!)
MORE: https://CreatingaBrand.com/137

Making the Most of Every Minute in a Day with Tim Timberlake Oct 12, 2021

If I were to ask you about how you spend and steward your day, would you say that you’re making the most of every minute of it? Most of us would admit to not spending every minute of our day the way we should. I’ve often been guilty of spending many hours of my day in wrong mindsets and being wasteful with the time I have, and I know I’m not alone. Today I am bringing on my pastor, Tim Timberlake. Tim is the lead pastor of Celebration Church in Jacksonville, Florida, and is the author of the book title, The Power of 1440: Making the Most of Every Minute in a Day. In this episode, Tim explains how we can begin changing our perspective of the value of every minute and how we can live more in the present, which is something all entrepreneurs need to hear. Here is my profound conversation with Pastor Tim Timberlake!
MORE: https://CreatingaBrand.com/136

Transform Your Businesses Pains Into Gains with Pete Mohr Oct 07, 2021

In this episode, Pete Mohr, owner of Simplifying Entrepreneurship and creator of the Simplifying Entrepreneurship podcast, outlines what it means to have a turnkey business. Running a business shouldn't be a mystery, and Pete outlines his story of what it was like to be overworked and overwhelmed before putting in the frameworks that enabled him to work more on his business than in it. He shares a simple tool called "The Pain and the Gain" that you'll be able to use to understand better what it will mean for you if you put the systems in place that will allow you to work more on your business instead of in it.
MORE: https://CreatingaBrand.com/135

How to Build Habit-Forming Products with Nir Eyal Oct 05, 2021

Is the product or service that you offer habit-forming? When people use what your company offers, do they get hooked and continuously come back for more? If this isn’t something you’ve thought about, you may be missing out on a huge opportunity to earn more business. To cover the topic of building habit-forming products, I am bringing back a previous guest, Nir Eyal. Nir is the author of multiple bestselling books, including Indistractable (which we talked about back on episode 52 and is one of my all-time favorite books). Today we will be talking about today, titled ‘Hooked: How to Build Habit-Forming Products. In this episode, Nir walks us through the framework for creating products that form habits among their users. Here is my fascinating conversation with my friend, Nir Eyal!
MORE: https://CreatingaBrand.com/134

Motorcycle Accident to Powerful Leadership Framework with Kyle Gillette Sep 30, 2021

In 2015, Kyle Gillette experienced a terrible motorcycle crash that helped him to realize that he had a deeper and bigger purpose in his life. From this experience and his time leading the "unleadable" in a men's mentoring program, Kyle discovered a passion for helping people with their mindsets and habits. Fast forward to 2018, and Kyle created the SAGE Mindset Framework that has helped 100s of leaders have more confidence, clarity and add new clients.
MORE: https://creatingabrand.com/133

How to Figure Out If Your Business is a Good Idea with Rob Fitzpatrick Sep 28, 2021

When you have an idea for a business, product, or service, do you ask good questions for your potential customers? Most of us ask the wrong questions completely. Today’s guest is Rob Fitzpatrick; he is the founder of Write Useful Books, an online community and software that helps aspiring authors get their books done. He is also the author of the book titled, The Mom Test. In this episode, Rob teaches us how to ask questions so good, that your mom couldn’t even lie to you by giving you answers to make you feel supported. (Which is the job of a mom, of course!) The point is to ask questions that help you further develop your business, product, or service – and Rob explains that there is a specific way to do this. Here is my conversation with Rob Fitzpatrick!
MORE: https://CreatingaBrand.com/132

From Prison to Powerhouse by Burning the Ships with Zach Babcock Sep 23, 2021

From over 5 years in prison to becoming a successful entrepreneur and podcast powerhouse, Zach Babcock shares the decision and level of commitment it took to finally break through in business.
MORE: https://creatingabrand.com/131

The Secret to Marketing That Doesn't Get Ignored with Mike Michalowicz Sep 21, 2021

How do you describe your marketing strategy? Most of us, myself included, often just follow the standards set by the industry we’re in. But today’s guest tells us how and why we need to be different with our marketing if we want to stand out. I’m bringing a prior guest back on the show; his name is Mike Michalowicz! Mike is the bestselling author of many books including, Profit First and Fix This Next, which we talked about last time he was on the show. Today we’re talking through points from Mikes's book titled Get Different. Which will help each of us become better at marketing our products or services. Even if you don’t consider yourself a marketer, you’ll be able to pull a lot of value from this conversation!
MORE: https://creatingabrand.com/130

How to Know If You're Hiring the Right People with Dr. Janice Presser Sep 16, 2021

Dr. Janice Presser, a tech inventor, and occasionally reluctant entrepreneur reveals her failure and how you can avoid it. People do best what they like best, and you're not changing that.
https://podmatch.com/member/drjanice

How Leaders Shape the Future with Geoff Tuff and Steven Goldbach Sep 14, 2021

Within your personal or professional life, would you say that you’re shaping the future as a leader? In today’s conversation, I am joined by Geoff Tuff and Steven Goldbach; they are the coauthors of the book titled Provoke, which talks about how leaders shape the future by overcoming fatal human flaws and organizational tendencies. In the everchanging world we’re living in, discovering how to overcome the natural biases that hold us back is paramount for shaping a better future. This is an extremely insightful conversation full of points that each of us can learn from! Here is my conversation with Geoff and Steven!
MORE: https://CreatingaBrand.com/128

3 Powerful Ways to Strengthen Your Brand with Kimberly Young Sep 09, 2021

Want to learn a few key elements of what makes a brand, a brand? Kimberly dived into business without learning the importance of branding and struggled to get it right. Through trial and error, she uncovered the ingredients to successfully leveling up a brand. In this episode, Kimberly will share her ah-ha moments in hopes that whoever listens will avoid making the same mistakes.
https://podmatch.com/guestdetailpreview/1610559535762x921639149395963000

Improve Your Creativity and Problem-Solving with Samuel Sanders Sep 07, 2021

If I asked you to come up with 100 problem-solving ideas every day, could you do it? In today’s episode, I am talking with Samuel Sanders. Samuel is the founder of Heard, a software that transforms the way governments and citizens interact. He is also the author of the book titled 'Your Next Big Idea' Samuel shares an extremely practical approach to problem-solving and coming up with creative ideas. I learned so much from this, and I’m really excited to share it with you today. Get ready to improve your creativity and problem-solving abilities; here is my conversation with Samuel Sanders!
MORE: https://creatingabrand.com/126

The 5 Minutes That Changed My Life with Robert Raymond Riopel Sep 02, 2021

Even if you do not think you are ready, just say yes and figure it out as you go. Surround yourself with amazing people who hold you to a higher standard and you will amazed at what you can accomplish!
https://podmatch.com/guestdetailpreview/1620780042946x533244379365060540

How to Stop Being So Busy with Alex Sanfilippo Aug 31, 2021

When people ask you how you’re doing, do you normally respond by saying, “I’m just so busy!” Almost everyone we know uses the word “busy” as their default response. Today I am excited to be bringing you another solo episode of the podcast to talk about how to stop being so busy. This is a topic that I am very passionate about because I am noticing the many of the people I love in the entrepreneurship world and in my personal life, allowing time to pass them by while they’re busy being busy instead of truly living a life they love and enjoy. Today I’m going to share how I began living a proactive life instead of one that is reactive and how you can do the same. Let’s get into talking about how to stop being so busy so we can enjoy our lives more!
MORE: https://creatingabrand.com/124

Overcome Limiting Beliefs and Access Your Potential with Bobbi Kahler Aug 26, 2021

Your present performance is not your potential! Too often we think that our present performance is all that we can achieve or that it somehow determines what we are capable of. It does not. It's just a snapshot in time.
https://podmatch.com/guestdetailpreview/1601405364671x103668577354825380

4 Ways to Thrive in a World of Constant Change with April Rinne Aug 24, 2021

We live in a world that is changing faster and faster, and this rapid rate of change will not slow down. In fact, we continue to see the rate of change accelerating. The question is, how can we thrive in a world of constant change? Today’s guest has a solution for us. Her name is April Rinne. Forbes has called April one of the world’s top 50 leading female futurists, and she is also the author of the book titled Flux, 8 Superpowers for Thriving in Constant Change. Today, April will share 4 superpowers with us that will enable us to thrive in this rapidly changing world both personally and professionally.
MORE: https://creatingabrand.com/122

Overcoming Your Fears to Step Into Your Potential with Tom Hannon Aug 19, 2021

Listen in as a friend of the podcast, Tom Hannon shares his journey in learning to overcome his fears and stepping into his full potential. Tom explains in this short episode how you can do the same!
MORE: https://creatingabrand.com/121

Always Choose a Mindset of Possibility with Sukhinder Singh Cassidy Aug 17, 2021

How often are you consumed by negative thoughts when you consider taking a risk or making a big change surrounded by uncertainty? This is something that most of us struggle with, but we can all agree that it’s not the healthiest mindset. In today’s episode, I am talking with Sukhinder Singh Cassidy about choosing a mindset of possibility. Sukhinder has maintained this possibility mindset throughout her career and life, and it has served her well. She worked as a high-level executive for Amazon and Google and most recently served as the president of StubHub. Today we’re talking through points from her book titled Choose Possibility, which will help us better understand how to maintain this possibility mindset while taking risks and making big changes.
MORE: https://creatingabrand.com/120

3 Key Questions to Ask Yourself About Your Website with Phil Fraser Aug 12, 2021

More about Phil Fraser:
https://podmatch.com/guestdetailpreview/1616889896105x644338107197588500

More Creating a Brand episodes: https://creatingabrand.com/listen
Want to be featured as a guest? https://creatingabrand.com/beaguest

How to Step into Your Genius Zone with Gay Hendricks Aug 10, 2021

Do the words “Genius Zone” describe where you believe you spend most of your time, some of your time, or almost none of your time? According to today’s guest, Dr. Gay Hendricks, most of us are stuck in what he calls our zone of excellence, and if we’re not careful, we can spend our entire lives in this zone, which will cause us to lack joy and fulfillment. Thankfully, we have Dr. Gay back on the podcast today to explain how we can begin to step into our genius zone and, as a result, have more fulfillment in our life and work. Get ready to step into your genius zone!
MORE: https://creatingabrand.com/118

Making the Most of Your Time with Michelle Hougland Aug 05, 2021

Listen in as a friend of the podcast, Michelle Hougland shares her journey of realizing how important it is to be intentional with your time and choosing the life you want along the way.
MORE: https://creatingabrand.com/117

How to Be Where Your Feet Are with Scott O'Neil Aug 03, 2021

If you were to stop what you’re doing right now to reflect on the last week, month, or even year of your life, do you feel like it has just passed you by? I regularly hear people say, “I cannot believe it’s already this late in the year, time is flying by!” I’ve always been bothered by this because it makes me wonder, are we enjoying our lives or just letting the time fly by while we’re busy being busy? In this episode, I am talking with Scott O’Neil. Scott is the CEO of Harris Blitzer Sports & Entertainment, a global sports company that includes some of the most iconic teams in the world, including the NBA's, Philadelphia 76ers, and the NHL’s New Jersey Devils. Today, Scott provides us with a fresh perspective about work and life and how to make both more meaningful by doing what he calls, being where your feet are!
MORE: https://creatingabrand.com/116

Why Leading with Value is the Way to Go with Catherine Cantey Jul 29, 2021

More about Catherine Cantey:
https://podmatch.com/guestdetailpreview/1598985751745x647414845023047300

More Creating a Brand episodes: https://creatingabrand.com/listen
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How to Be Less Lonely as An Entrepreneur with Smiley Poswolsky Jul 27, 2021

Statistics show that humans are becoming lonelier than ever before. In a recent poll, it was determined that we only spend 4% of our time with our friends and entrepreneurs certainly do not help improve this statistic! Although Creating a Brand is an entrepreneurship podcast, we cannot ignore this topic because it has been proven that friendship directly affects our level of creativity and results in business. In this episode, I am bringing on my friend, Smiley Poswolsky. He is an author and speaker focused on helping people develop their friendships. Today, Smiley shares some ways we can begin to prioritize our friendships in a more meaningful way. If implemented, we’ll begin feeling less lonely and begin living more fulfilled lives!
MORE: https://creatingabrand.com/114

Taking Time to Figure Out Your Mission and Values with Robert White Jul 22, 2021

Listen as a friend of the Creating a Brand Podcast; Robert White explains the importance of figuring out your mission and values for yourself and for your business.
MORE: https://creatingabrand.com/113

How to Build Digital Connection and Trust with Erica Dhawan Jul 20, 2021

When we’re communicating with others digitally, whether that be video, audio, or text, it is important for us, both as senders, and recipients to correctly interpret the personality of the person that we’re communicating with. Unfortunately, research shows that this isn’t the case. In fact, with emails, 50% of the time, the “tone” is misinterpreted by the recipient. To help us build digital connection and trust with the people we communicate with online, I bring on an expert in the space. Her name is Erica Dhawan. Erica is an award-winning keynote speaker and is the author of the book titled Digital Body Language. Today Erica will help us learn how to express our digital body language so we can begin building greater connections and trust with those we communicate with online.
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The Importance of Clarifying Your Personal Brand with Suzanne Tulien Jul 15, 2021

Listen as a friend of the podcast; Suzanne Tulien shares her expertise on clarifying and uncovering the meaning and promise behind a logo to catapult their client attraction.
MORE: https://creatingabrand.com/111

Building Your Personal Brand on Social Media with Jasmine Star Jul 13, 2021

Have you prioritized time for building your personal brand alongside your business on social media? Most of us either spend too much time on this, without seeing results or others, like myself, don’t devote enough time at all. In today’s episode, I am talking with a brand-building expert, Jasmine Star. Jasmine is the CEO of a service called Social Curator which helps business owners get more followers, engagement, and sales on social media. She created this company from her own experience as a social media and brand-building expert. In this episode, Jasmine was more-so coaching me than anything else, but it’s extremely helpful for us all to better understand how to build out your personal brand on social media in a way that helps you grow your business!
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Becoming a Great Entrepreneur While Living a Fulfilled Life with Wade Galt Jul 08, 2021

Listen as a friend of the podcast; Wade Galt shares his journey toward becoming the best entrepreneur, father, and husband that he can.
MORE: https://creatingabrand.com/109

Tax-Savings Tips That Entrepreneurs Often Miss with Julio Gonzalez Jul 06, 2021

There are certain topics in business that many podcasters and coaches prefer to skip because they aren’t sexy, and today’s topic is one of those. That makes this episode sound remarkably interesting to listen to, doesn’t it? Although taxes are viewed as one of the least interesting parts of entrepreneurship if understood correctly there are many tax savings tips that can substantially affect the money that ends up in your pocket. To make this topic more interesting, I am bringing on the most interesting man in tax, Julio Gonzalez. Julio makes regular television appearances on all major news networks, he’s a member of the Forbes financial council, and he even contributed to the creation of the massive tax reform package under the Trump Administration in 2017, which has helped benefit entrepreneurs across the United States!
MORE: https://creatingabrand.com/108

How to Overcome Self Doubt with Rachel Richards Jul 01, 2021

More about Rachel Richards:
https://podmatch.com/guestdetailpreview/1602110345618x157911818654565800

More Creating a Brand episodes: https://creatingabrand.com/listen
Want to be featured as a guest? https://creatingabrand.com/beaguest

Turning Off Work Thoughts During Your Free Time with Guy Winch Jun 29, 2021

Once you’ve completed your work for the day and have clocked out or turned off your computer, how often do you continue to think about work? If you’re like me, it can be tough to turn off thoughts about work. In today’s episode, I am bringing on a psychologist with a focus on the Science of Emotional Health. His name is Guy Winch. Guy is a 3 times TED presenter, a bestselling author, and the host of a podcast titled, Dear Therapists which is worth checking out because of its unique format. In this episode, Guy explains how we can retrain our minds to turn off work thoughts during our free time. Which he says it's not only important for our overall health, but also for our overall effectiveness within our work!
MORE: https://creatingabrand.com/106

How to Change What's Happening in Your Life with Amanda Barrientez Jun 24, 2021

More about Dr. Amanda Barrientez:
https://podmatch.com/guestdetailpreview/1613059025348x142328621332553860

More Creating a Brand episodes: https://creatingabrand.com/listen
Want to be featured as a guest? https://creatingabrand.com/beaguest

How to Build a Thriving Business in Any Economy with John Meese Jun 22, 2021

Has the current state of the economy hindered your plans to launch a business or even negatively affected your existing company? Thankfully, there is a way to build a business that will not only survive but also thrive in any economic situation, including this one. Today’s guest is John Meese. John is a serial entrepreneur who has worked alongside Michael Hyatt to build and sell Platform University, just to name one of his many achievements. Today we’re talking through his book, Survive and Thrive, which covers foundational principles for building a business that can stand the test of time, no matter what is happening in the world around it!
MORE: https://creatingabrand.com/104

Why You Should Never Give Up with Ty Belknap Jun 17, 2021

More about Ty Belknap:
https://podmatch.com/guestdetailpreview/1615487216916x533592389841225340

More Creating a Brand episodes: https://creatingabrand.com/listen
Want to be featured as a guest? https://creatingabrand.com/beaguest

Everything You Need to Know about Engaging with Gen Z with Mark Beal Jun 15, 2021

As the world and marketplace begin to shift primary focus from Millennials to Generation Z, it’s up to us to get ahead of the curve. Because of this, I decided to bring a Gen Z expert onto the podcast to share with us everything we need to know about engaging with Gen Z. Today’s guest is Mark Beal, he is a keynote speaker, research expert, and the author of the book titled Engaging Gen Z. Although this episode will not contain any parental advice, or how to be less annoyed by your younger brother or sister, this will help you better understand the mindsets of Gen Z, from the standpoint of marketing to consumer habits, and even how they engage at school and work!
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Reframing Your Unapologetic Value Proposition with Beate Chelette Jun 10, 2021

Learn more about Beate Chelette: https://podmatch.com/guestdetailpreview/1612937334883x424318334102952400
More Creating a Brand episodes: https://creatingabrand.com/listen
Want to be featured as a guest? https://creatingabrand.com/beaguest

How to Quit Your Day Job with Alex Sanfilippo Jun 08, 2021

In this first solo episode of the Creating a Brand podcast, I (Alex Sanfilippo) am going to share my journey toward leaving my corporate 9-5 job after 15 years. I've identified 10 key steps along the way to make the process far easier for others who want to explore full-time entrepreneurship for themselves.
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Monetizing Your Skills and Creative Ideas with James Altucher Jun 01, 2021

If you’ve been told that it takes 10,000 hours to get ahead in any industry, job, or even entrepreneurial venture, you may have been misled. In today’s episode, I am bringing back James Altucher. If you missed last week’s episode, I encourage you to go back and listen to it. James is an angel investor, author, standup comedian, podcaster, and chess master who tells us in his book titled Skip the Line that we can reach our goals faster if we continuously experiment and develop creative ideas that serve a purpose.
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How to Skip the Line So You Can Succeed Faster with James Altucher May 25, 2021

Have you ever switched job industries? Or decided to create a business in an industry that you’re unfamiliar with? Getting started can be daunting as you know very little about what you’re getting into. Many people will tell you that it is going to take years to understand the ropes of whatever it is that you’re doing. Some even say it will take you 10,000 hours to stand out and become a master at the craft. But today’s guest has a different idea, he calls it Skipping the Line. In this episode, we are joined by James Altucher. James is an angel investor, author, standup comedian, podcaster, and chess master. James tells us in his book titled Skip the Line that we can reach our goals faster if we experiment and think differently about what it is that we want to accomplish.
MORE: https://creatingabrand.com/098

Leveraging Accountability to Grow Your Business with Don Markland May 18, 2021

Do you ever struggle to stay motivated to get the job done? Or does your business direction seem to be unspecific at times? Today’s guest is Don Markland. Don is a business coach and the author of The 4Cs of Accountability. Don tells us that the missing piece of the success puzzle for many entrepreneurs is accountability. Most of us rely on ourselves only. But, when we leverage accountability in our businesses, our results can become a byproduct!
For resources and additional content visit: https://creatingabrand.com/097

4 Ideas to Turn Your Marketing Mess into Brand Success with Scott Miller May 11, 2021

For many new organizations and entrepreneurs, marketing ends up turning into a time-wasting mess. In today’s episode, I am bringing back a friend of the podcast, Scott Miller. Scott served the Franklin Covey group as their CMO for many years, and he is also the author of multiple best-selling books, including marketing Mess to Brand Success that we will be talking about in this episode. Today, Scott is going to share 4 ideas with us that will help us turn our marketing efforts into successful strategies to grow our brands!
MORE: https://creatingabrand.com/096

3 Ways to Overcome Anxiety at Work with Adrian Gostick May 04, 2021

In order to grow a successful business, it takes a healthy team working together to achieve a unified mission. But, most small businesses struggle to pass a certain point of growth, due to the inability to retain talent. Today, I am talking with Adrian Gostick. Adrian is the author of the book titled Anxiety at Work. In this episode, Adrian explains to us that anxiety is one of the leading causes of employee turnover; and that if we wish to build a unified team that is positioned for business growth, we need to create a lower anxiety work culture!
For resources and additional content visit: https://creatingabrand.com/095

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How Small Innovations Can Drive Oversized Results with Josh Linkner Apr 27, 2021

When thinking about experiencing oversized results in business, most of us believe that we need to have a big creative or innovative idea. But history show’s us that this isn’t the case. In fact, it’s small everyday innovations that drive oversized long-term results. In this episode, I am talking with Josh Linkner. Josh is the author of the book titled, Big Little Breakthroughs. Throughout our conversation, Josh explains how we can set ourselves up for long-term success by focusing on small daily innovations and creative actions!
For resources and additional content visit: https://creatingabrand.com/094

5 Principles for Winning at Work Without Failing at Life with Michael Hyatt Apr 20, 2021

Do you ever feel like you’re excelling at work but failing in your personal life? We all know this, but often seem to forget it, Life is about more than just work. But it takes a conscious effort to experience some form of balance along the way. In this episode, I am talking with Michael Hyatt about his book, Win at Work and Succeed at Life. Michael refers to this as the path toward the Double Win, where you don’t have to choose between career achievement and your family, health, and personal interests.
For resources and additional content visit: https://creatingabrand.com/093

How to Measure Your Life and Business Success with Tom Rossi Apr 13, 2021

How do you measure success for your life and business? Many of us, myself included, get fixated on what other people tell us are the proper metrics for success, but I’ve learned this is often misleading. In today’s episode, I am talking with a mentor of mine, Tom Rossi. Tom is the co-founder of Buzzsprout, a podcast hosting provider. The idea for this episode came from a conversation I was having with Tom where he was providing guidance for me in my business venture. Because it was such a valuable conversation, we decided to record it so I could share it with you. Enjoy this insightful conversation with Tom Rossi!
For resources and additional content visit: https://creatingabrand.com/092

Conquering Your Fear and Taking Life to the Next Level with Gay Hendricks Apr 06, 2021

The number one thing that holds people back in life is fear. I’ve watched it happen time and time again with entrepreneurs, they begin seeing success but are afraid to leave the comfort of the 9-5 job or others never even launch their dream business because of fear of what people will think. But today’s guest has a few practical ways you can begin overcoming this fear and stepping more into your genius. His name is Dr. Gay Hendricks. He’s been seen on Opera’s show multiple times along with many other TV shows and hundreds of popular podcasts. We get into more of his achievements during the episode, as we talk through his book, The Big Leap. Get ready to conquer your fear and take life to the next level!
For resources and additional content visit: https://creatingabrand.com/091

The 3 Main Reasons Why New Startups Fail with Tom Eisenmann Mar 30, 2021

According to Harvard Business, more than 75% of startups fail. To help ensure this doesn't happen to us, today’s guest is Tom Eisenmann. Tom has been a Harvard Business School professor for the past 24 years. During this time Tom has guided over 1,000 Harvard Business students and alumni as they launched new ventures including Stich Fix, Cloudflare, and Oscar Health. However, along with the many successes, Tom has seen his share of failures. For this reason, Tom wrote the book titled Why Startups Fail where he does a deep dive into the most common reasons for startup failures. Get ready to better learn how to succeed together, here is my conversation with Tom Eisenmann.
For resources and additional content visit: https://creatingabrand.com/090

How to Create Your Ideal Customer Avatar with John Lee Dumas Mar 23, 2021

Have you intentionally created your business’s avatar? By defining and knowing this single most ideal customer, you’re positioning yourself for uncommon success in your entrepreneurial journey. In this episode, I’m talking to the podcasting legend, John Lee Dumas. He’s the host of Entrepreneurs on Fire and he’s also the author of The Common Path to Uncommon Success. JLD explains how to create the ideal customer avatar for your business! Here is my conversation with my friend, John Lee Dumas.
For resources and additional content visit: https://creatingabrand.com/089

Why Entrepreneurs Need to Always Be Giving with Jordan Harbinger Mar 16, 2021

While you’re networking or meeting with a business contact or friend, are you more focused on what you can get from the person you’re talking to, or are you focused on the value that you can add to them? In this episode, I am talking with Jordan Harbinger, host of The Jordan Harbinger Show, one of the largest, and fastest-growing, podcasts in the world that was awarded “Best of 2018″ by Apple. In today’s episode, Jordan and I dive into why entrepreneurs should always be giving and why serving others is the key to increasing your value in the marketplace. Enjoy this episode with one of my favorite podcasters, Jordan Harbinger!
For resources and additional content visit: https://creatingabrand.com/088

The Disciplined Pursuit of Less with Greg McKeown Mar 09, 2021

Do you constantly feel overwhelmed with busyness or like your energy is being pulled in a hundred different directions? In this episode I am talking with Greg McKeown, he is the author of the book, Essentialism. Today Greg shares a counter-culture solution for overcoming the constant pursuit of more that this world is always offering us. If done properly, it will lead to greater results and fulfillment in your life and work. Get ready to learn how to become an essentialist!
For resources and additional content visit: https://creatingabrand.com/087

5 Steps to Reduce Anxiety and Stress with Dr. Caroline Leaf Mar 02, 2021

In today’s chaotic world it seems that no one can avoid toxic thoughts, depression, or anxiety. But we shouldn't settle into this mental mess as if it's just our new normal. In this episode, I am interviewing Dr. Caroline Leaf. She is the world’s leading expert in mind-brain connection. Dr. Leaf tells us that there's hope and help available to each of us, and the road to healthier thoughts and peak happiness may actually be shorter than you think. Get ready to learn how to clean up your mental mess!
For resources and additional content visit: https://creatingabrand.com/086

The Truth Behind What Makes People Take a Bet on You with Suneel Gupta Feb 23, 2021

Whether you’re applying for a job, trying to land a new client, or even pitching your business to investors, each will require someone to have faith that you will succeed in your endeavors. My question is this: Do you have what it takes for someone to bet on you? In this episode, I am talking with Suneel Gupta about his incredibly impactful book titled, Backable. During our conversation, Suneel shares the surprising truth behind what makes people take a chance on you. Here's how you can become Backable!
For resources and additional content visit: https://creatingabrand.com/085

Going from Entrepreneur to Millionaire with Kent Billingsley Feb 16, 2021

As entrepreneurs, each of us is unique in the problem we solve and the solution we offer for our customers. However, the majority of us do have one common goal: to become millionaires through our businesses! My guest today is Kent Billingsley. Kent is the CEO of Revenue Growth Company and the author of Entrepreneur to Millionaire. Throughout this episode, Kent explains to us a framework for turning our businesses into profit machines. Get ready to build a highly profitable, fast-growth company and become rich along the way!
For resources and additional content visit: HTTPS:/CREATINGABRAND.COM/084

Unmasking Amazon's Secrets to Success with Bill Carr Feb 09, 2021

Every entrepreneur is at the very least curious to learn more about how Amazon has accomplished so much over the years. Today’s episode will uncover just that. My guest is Bill Carr. As the prior Vice President of Digital Media for Amazon, Bill launched and managed the company's global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. Listen in as Bill shares insights, stories, and secrets from inside Amazon.
For resources and additional content visit: https://creatingabrand.com/083

The Power of Being Ruthlessly Consistent with Michael Canic Feb 02, 2021

According to Harvard Business Review, studies have shown that 60-70% of organizational change projects fail. This statistic has held true for the last 50 years. My guest is Dr. Michael Canic. He is the president of Making Strategy Happen and the author of the book Ruthless Consistency. Michael says that this high rate of failure is not due to a lack of strategy but instead the lack of consistent strategic execution. In this episode, Michael shares high-level points from his book, Ruthless Consistency which contains his wisdom from 20+ years of experience including his time as a corporate leader for FedEx.
For resources and additional content visit: https://creatingabrand.com/082

How to Sell Your Business for a Huge Profit with Michelle Seiler Tucker Jan 26, 2021

Have you ever thought about selling your business? Even if you’re just getting started, beginning with the end in mind is an important part of the long-term success of your venture. In this episode, I am talking with Michelle Seiler Tucker. She is the author of the book, Exit Rich and she has the greatest close rate for selling businesses in the USA. Throughout this episode, Michelle explains how we can experience more streamlined success in our businesses by developing our exit strategy from day one.
For resources and additional content visit: https://creatingabrand.com/081

Why It Doesn't Have to Be Crazy at Work with David Heinemeier Hansson Jan 19, 2021

Have you ever found yourself saying the following statements, “I’m always so busy and overwhelmed at work.” or “Work is always crazy!”? First off, you’re not alone my friend. In today’s episode, I am joined by DHH, David Heinemeier Hansson. We are talking through points from his book titled, 'It doesn’t have to be crazy at work.' David has found that work doesn’t have to be crazy. In fact, he proved that the opposite can be true. Get ready to learn how you can create a work culture of productivity and calm!
For resources and additional content visit: https://creatingabrand.com/080

The Science Behind Achieving What Seems Impossible with Steven Kotler Jan 12, 2021

Have you ever wondered how certain people are able to achieve what seems impossible to everyone else? We see this a lot in extreme sports when an athlete pulls off something that has never been done before, but we also see this in entrepreneurship with certain individuals that outperform everyone else in their industry or niche. I have good news, you possess this same ability to achieve the impossible! In this episode, Steven Kotler shares the science behind what it takes to achieve the impossible as he has covered in his book, The Art of Impossible.
More: https://creatingabrand.com/079

How to Achieve Your Goals Faster with Brandon Turner Jan 05, 2021

It's time to talk about setting and achieving goals! My guest in this episode is Brandon Turner (The real estate investor from Bigger Pockets). Listen in as Brandon shares how he’s been able to consistently achieve so much so fast in his life and businesses. Get ready to learn practical advice and strategies that will help you reach your goals.
For resources and additional content visit: https://creatingabrand.com/078

Making More Room for Happiness with Gretchen Rubin Dec 15, 2020

Would you like to make more room for happiness in your life? Many of us entrepreneurs have very little room for anything other than the work we’re doing. In this episode, my guest is a happiness expert, Gretchen Rubin. During our conversation, Gretchen explains simple ways that we can increase our happiness by decluttering and organizing our outer lives. If you want to experience a greater inner calm and happiness in your life, this episode is for you!
For resources and additional content visit: https://creatingabrand.com/077

How to Make Your Conversations Meaningful with Fred Dust Dec 08, 2020

Have you intentionally devoted time to learn how to make your conversations more meaningful? Both in the business world and in our personal lives’ conversations are rarely getting past just face value anymore. Although our intentions are good, we don’t want to offend or upset anyone, we are missing a huge opportunity to build a stronger personal or professional relationship. In this episode, I speak with Fred Dust. Fred is the author of a very timely book titled, 'Making Conversation (Seven essential elements of meaningful communication).’ I consider this to be one of the most important books of 2020 and it will become even more important in the future.
For resources and additional content visit: https://creatingabrand.com/076

3 Keys to Transformative Leadership with Walt Rakowich Dec 01, 2020

Leadership can be difficult to navigate, especially during times of crisis or challenge. As a leader, people rely on you and look up to you, what you do matters. In this interview, Walt Rakowich walks us through what he calls the 3H core from his new book, Transfluence. Walt’s 3H serves as a great framework for becoming a transformative leader, which is so needed in the change driven world that we live in today. Humility, Honesty, and Heart are how each of us needs to lead in our businesses and in our lives because leadership is influence.
For resources and additional content visit: https://creatingabrand.com/075

The Secret to Succeeding in Your Creative Work with Seth Godin Nov 24, 2020

Doing your most creative work doesn't come with a guarantee of success. But there is a pattern to who succeeds and who doesn't. The pattern is this: Engaging in the consistent practice of shipping your creative work. In this episode, I have the honor of speaking with the legendary marketer Seth Godin. Throughout this profound interview, Seth shares principles and stories from his book, The Practice. Prepare for a paradigm shift in the way you perceive your creative work!
For resources and additional content visit: https://creatingabrand.com/074

Achieving Extraordinary Results in Your Business with Jay Papasan Nov 17, 2020

What is the very next action you need to take that will grow your business? Questions like this one, are not asked enough among entrepreneurs. And because of this, we end up spending our time working on the wrong things.
In this episode, I talk with Jay Papasan about his book, The One Thing. This conversation will help you discover the one thing that you need to do next to grow your business. Get ready to begin achieving extraordinary results in your life and business!
For resources and additional content visit: https://creatingabrand.com/073

How to Ditch Being Busy so You Can Grow Your Business with Kate Erickson Nov 10, 2020

Are you busy? Simple question, I know. But almost anyone would immediately respond by saying yes. The problem is this, when we’re busy, it’s nearly impossible to grow our businesses, busyness can be a trap that can keep us from making progress at all. In this episode I talk with Kate Erickson, she has built a 7 figure, high-profit business with a small staff called Entrepreneurs on Fire. And she doesn’t work 24/7!
In addition to running Entrepreneurs on Fire along with John Lee Dumas, she is also the host of the podcast titled, Ditch Busy. After listening to her podcast, not only do I highly recommend it, but I also realized that she would be an ideal guest to talk to us about how we can begin to ditch busy so we can grow our business.
For full show notes visit: https://creatingabrand.com/072

How to Meet Your Hero with Travis Chappell Nov 03, 2020

Have you ever wanted to meet your hero? There is a system and strategy for connecting with the people that we look up to the most. In this episode, Travis Chappel; (Host of Build your Network and World Class) shares his effective 5-step framework for meeting your hero.
For full show notes visit: https://creatingabrand.com/071

Getting Comfortable with Being Uncomfortable with Brent Gleeson Oct 27, 2020

Do you avoid discomfort? Or do you embrace it? The fact is, the more comfortable we become with being uncomfortable, the more we enable ourselves to succeed in life and in business. In this episode, I interview Navy Seal Combat Veteran, Brent Gleeson. Brent was part of multiple tours with Seal Team 5 and after retirement from service, he joined the world entrepreneurship. He was later named one of the top 10 CEOs by entrepreneur magazine and is now a bestselling author. In this episode we're talking through his book, Embrace the Suck: The Navy Seal Way to an Extraordinary Life.
For full show notes visit: https://creatingabrand.com/070

How to Achieve Work-Life Balance in an Overworked World with Travis Parry Oct 20, 2020

Work-Life balance has been called unobtainable, or even a myth by many business professionals. But Dr. Travis Parry has a different perspective. According to Dr. Travis and his 10+ years of research, achieving balance is possible, and should be pursued by every entrepreneur. Dr. Travis Parry is the creator of the Make Time Method and is the author of Achieving Balance. In this episode, you'll learn how to begin achieving work-life balance in our overworked world!

For full show notes visit: https://creatingabrand.com/069

5 Laws for Becoming a Successful Salesperson with Bob Burg Oct 13, 2020

Sales is a topic that I consider to be a lost art. Being a great salesman or saleswoman is a rare skill to find in today’s world. We prefer to hide behind our marketing and funnels. But the ability to sell is a skill that leads to success. In this episode, I talk to the most ideal person to talk about becoming a successful salesperson. Bob Burg. He is the author of the global bestseller, The Go-Giver. In this episode, Bob Burg walks us through the 5 laws of stratospheric success. If applied, these 5 laws will skyrocket your sales ability and future success!
For full show notes visit: https://creatingabrand.com/068

Everything You Need to Know About Hiring a Virtual Assistant with Nathan Hirsch Oct 06, 2020

Have you ever considered hiring a Virtual Assistant? There are many entrepreneurs who take full advantage of the benefits that VAs have to offer, while others have never explored what a VA can do for them. In this episode, Nathan Hirsch shares a 4-part system for hiring a great VA. Additionally, Nathan is going to be answering the most submitted VA related questions.
For full show notes visit: https://creatingabrand.com/067

Discovering What You Were Meant to Do with Jeff Goins Sep 29, 2020

Do you know what you are meant to do with your life and work? Is what you’re currently doing what you know you are meant to do? In this episode, Jeff Goins shares his story of leaving a comfortable life to step into what he was made to do which, ultimately, led him to a life of purpose. In this episode, Jeff shares with us the 7 elements found on the path of discovering your calling from his book, The Art of Work.
For full show notes visit: https://creatingabrand.com/066

How to Write and Publish a Book in Less Than 90 Days with Chandler Bolt Sep 22, 2020

In this episode, Alex Sanfilippo interviews Chandler Bolt on his book "Published".
Here are a few points they cover. (See full show notes at our blog link at the bottom.)
Looking for Your Why

You need to define “why” from a reader’s perspective and “why” from the writer’s perspective. This is where you need to focus on why are you writing this book and how is it going to fit in with what you are doing.
The 3 main reasons for writing are Impact, Income, or grow your business or a combination of any of these.
Get clear on why you are doing this and write it down and keep it in front of you to come back to throughout the entire process. This is for motivation and for clarity! Having clarity will keep you from going down rabbit trails and focusing on the wrong things.
Think of 1 person who is your reader and write to that person. Start the chapter almost as it is a letter to that person. What does that person want to hear? Do they want you to be funny? What tone of voice works best for this person?

Once you are done writing should you self-edit?
We recommend a verbal read-through after the draft. Actually, read it out loud. This will make the book better. After this hire a professional editor, they will make your book so much better!
Reedsy or Upwork are great freelance platforms to find editors.
For full show notes visit: https://creatingabrand.com/065

3 Ways to Become a Great Connector with Michelle Tillis Lederman Sep 15, 2020

In this episode, Alex Sanfilippo interviews Michelle Tillis Lederman on her latest book the Connectors Advantage.
They highlight 3 points from the book.
1. Connectors are open and accepting.
2. Connectors believe in abundance.
3. Connectors have a generous spirit.
Michelle Tillis Lederman's final thought:

There is no natural tendency to be a connector it is all learned behaviors it is all things that anybody can infuse into their interactions. It is just a way for us to embody the prioritization of people and relationships. When you are doing this, the things that you are working towards will get to you faster, easier, and better. – that is the connectors' advantage!

For full show notes visit: https://creatingabrand.com/064

How to Land Speaking Engagements with Grant Baldwin Sep 08, 2020

Many entrepreneurs wonder how to land speaking engagements; especially paid speaking gigs! In this episode, we cover 4 steps for becoming a successful public speaker.
In this episode, Alex Sanfilippo talks with Grant Baldwin about his book The Successful Speaker and how to land speaking engagements!
They discuss the acronym S.P.E.A.K.
S – Select a problem to solve.

P – Prepare your talk.

E – Establish yourself as the expert.

A – Acquire paid speaking gigs.

K – Know when to scale.

For full show notes visit: https://creatingabrand.com/063

How to Turn Your Customers Into Lifelong Fans with Joey Coleman Sep 01, 2020

In this episode, Alex Sanfilippo interviews Joey Coleman on the 8 phases of customer experience.
The 8 phases of the customer experience:

· Phase 1: Assess

· Phase 2: Admit

· Phase 3: Affirm

· Phase 4: Activate

· Phase 5: Acclimate

· Phase 6: Accomplish

· Phase 7: Adopt

· Phase 8: Advocate

For full show notes visit: https://creatingabrand.com/062

Becoming the Most Captivating Person in the Room with Vanessa Van Edwards Aug 25, 2020

In this episode, Alex Sanfilippo interviews Vanessa Van Edwards on becoming the most captivating person in the room.
Vanessa answer's the following questions.
What is the best way to work a room?
How do you make a great impression?
How should we position ourselves socially?
How can you be the most memorable person in the room?
For full show notes and resources mentioned visit: https://creatingabrand.com/061

3 Keys to High-Performance with Alan Stein Jr. Aug 18, 2020

In this episode, Alex Sanfilippo and Alan Stein Jr. talk about Alan's book "Raise Your Game" and self-care as an entrepreneur.
"Success is what you do all the time"
What does this mean?
Whatever you are trying to achieve will be a direct result of your habits, which are what you do unconsciously and consistently. We get to choose our habits and our habits dictate the finish line, the success, the happiness, the fulfillment. The best way to cross that finish line is to focus on our habits.
They chat about dealing with burn out and Alan gives us an action step of doing a self-care audit. And how to be present, Alan says "Be where your feet are.". He gave us actionable steps on how to give someone or something your full attention and to block distractions.
For full show notes visit: https://creatingabrand.com/060

How to Build a Strong Inner Circle with Ivan Misner Aug 11, 2020

In this episode, Alex Sanfilippo interviews Dr. Ivan Misner on his book "Who's in Your Room?"
“You are the average of the 5 people you spend the most time with - Jim Rhone?”
Dr. Ivan Misner, what is the metaphorical room?

Imagine, you spend your whole life in one room and that one room has only one door. That one door is an enter only door. So when people come in they are there forever and you can never get them out!

- If this were real and not a metaphor wouldn’t you be more selective on who you let into your life?
Learn the practical steps on how to get the right people in your room and how to keep the wrong people out!

For full show notes visit: https://creatingabrand.com/059

Saying Less to Get More from Your Next Pitch with Brant Pinvidic Aug 04, 2020

In this episode, Alex Sanfilippo is interviewing Brant Pinvidic on his book "The 3 Minute Rule".
Brant will answer these questions for us:
What is the 3 minute rule?
How do we use the 3 minute rule?
Why should we use the negative?
For full show notes visit: https://creatingabrand.com/058

How to Build Lasting Friendships and Why They Matter with Shasta Nelson Jul 28, 2020

In this episode, Alex Sanfilippo interviews Shasta Nelson on building friendships that last and why they matter.
Shasta will cover the following points:
3 things come up in all of our relationship studies that show how we feel more connected to people:

1. Positivity ➕ – feeling more happy feelings when you’re around certain people. We need 5 positive emotions for every 1 negative emotion.
2. Consistency 🔆 – where we log the hours and create a pattern for our friendship, it is all of the time we spend and builds trust in a relationship.
3. Vulnerability 👫 – revealing ourselves and sharing who we are authentically.

For full show notes visit: https://creatingabrand.com/057

How to Handle Haters, Trolls, and Complaints with Jay Baer Jul 21, 2020

In this episode, Alex Sanfilippo interviews Jay Baer on Hugging your Haters!
They go over 2 different types of complaints:
1. On-stage
2. Off-stage
They also speak about the Playbook for handling on-stage complaints:

1. Listen Harder – You have to find where the complaints are, most of the time they are in-direct and may not reach out to you or tag you in their social media post.

2. Be Quick – the expectation for response time is fast.

3. Respond with Empathy – the reality is that you have no idea what is actually happening in that customers life. Empathy is key to breakthrough in any conversation that has any sort of tension or disagreement in it.

4. Reply only twice - Don’t get sucked into the argument or conversation. Reply only twice, no matter what they say, or what the circumstances are.

For full show notes visit: https://creatingabrand.com/056

Leading in The Midst of Uncertainty with Steve Gutzler Jul 14, 2020

In this episode, Alex Sanfilippo is talking with Steve Gutzler about how to lead during uncertain times. They go over 3 points from Steve's new book.
Shift 1 – From Victim to Leader👨‍💼👩‍💼
Shift 3 – From Black and White to High Definition📺
Shift 5 – From Activity to Accomplishment 🏆
For full show notes visit: https://creatingabrand.com/055

7 Steps for Building a Successful Online Business with Alex Sanfilippo Jul 07, 2020

In episode 054, we are celebrating the first anniversary of the Creating a Brand Podcast! With this celebration we have Alecia Sanfilippo interviewing Alex Sanfilippo on the top 7 steps to building a successful online business.
#1. PURPOSE
“When you know your WHY you will know your WAY.” - Michael Hyatt
#2. CLARITY
"All organizations start with WHY but only the great ones keep their why clear year after year." - Simon Sinek
#3. FOCUS
“Follow one Course Until Successful” - Robert Kiyosaki
#4. HUSTLE
“Today I will do what others won't so tomorrow I can do what others can't - Jerry Rice
#5. SIMPLICITY
“Simplicity is the ultimate sophistication.” - Leonardo da Vinci
#6. LAUNCH
"Continuous improvement is better than delayed perfection." - Mark Twain
#7. ADJUST AND IMPROVE
“We cannot direct the wind, but we can adjust the sails.” - Dolly Parton
For full show notes visit: https://creatingabrand.com/054

Fix This Next to Grow Your Business with Mike Michalowicz Jun 30, 2020

Have you ever felt buried or paralyzed by the work you have to do on a daily basis? Or have you ever been unsure of what your next move should be in order to continue to grow your business? Mike Michalowicz is going to help us understand where to focus our attention and what move to make that will cause our businesses to grow faster.
For full show notes visit: https://creatingabrand.com/053

How to Control Your Attention and Choose Your Life with Nir Eyal Jun 23, 2020

Are you easily distracted? Do you start your day with an idea of how it’s going to go but by the end of it realize you didn’t get everything accomplished? Do you ever wonder where the time goes? If you answer yes to these questions, Nir Eyal has a solution for you. Here's a 4 step methodology that will teach you how to control your attention and choose your life.
What does indistractable mean?

It is a made-up word. I wanted it to sound like a superpower. If I could have any realistic superpower I would just want to have the power to do what I say I am going to do.

4 step methodology to become indistractable: 📑
1. Master internal triggers
2. Make time for traction
3. Hack back external triggers
4. Prevent distraction

For full show notes visit: https://creatingabrand.com/052

Discovering Purpose and Meaning for Your Life with Sho Jun 16, 2020

Discovering purpose and meaning for your life relates to your brand more than you may think. Many people have no idea where to begin and I’ll admit, this is a topic that often-entire books cannot even capture. Today we learn from Sho. He is a man who truly lives a life of meaning and walks in his purpose.
Alex and Sho go over these questions:
* What is purpose?
* Are passion and purpose the same thing?
* Do you believe that most people are walking in their purpose and don’t recognize it or is it something that you have to intentionally go after?
* What is the correlation between our purpose and our environment?
For full show notes visit: https://creatingabrand.com/051

How to Grow Your Business Like Amazon with Steve Anderson Jun 09, 2020

What Jeff Bezos has accomplished with Amazon is one of the greatest entrepreneurial accomplishments. This episode explores how he made it happen.
Alex and Steve discuss the 4 cycles that Steve has found in the Bezos Letters.
1. Test
2. Build
3. Accelerate
4. Scale
They also discuss how these things can help anyone grow their business and how to keep the day 1 mentality that has made Amazon what it is today.
For full show notes visit: https://creatingabrand.com/050

3 Ways to Be an Effective Fundraiser with Kara Logan Berlin Jun 02, 2020

Effectively raising capital for a business start up and (or) finding donors to fund a meaningful nonprofit is often what will make or break a new project or business. Kara Logan Berlin explains the three most important things we can do to become an effective fundraiser.
Kara tells us that fundraising is not just for Non-profits. If you want people to do the thing you want them to do, there are lots of ways to get there. A lot of it is the relationship-building you do before you ask for what you want. This goes to everything we do no matter the type of business or people that we work with.
Alex and Kara cover these 3 topics:
#1 The feeling that you have about wealth and money
#2 Relationship Building
#3 How to ask for what you want
For full show notes visit: https://creatingabrand.com/049

How to Start a Business That Makes Money with Dane Maxwell May 26, 2020

Do you want to start a business that makes money? Or do you want to make more money with your business? I believe you’d answer this question the same way I do, which is YES. Dane Maxwell explains how we can achieve this.
In this episode, Alex is talking to Dane Maxwell on how to start a business that makes money! Dane started out with less than $200 in his bank account and now how multiple successful businesses! Dane started the interview by telling us that "The day I began to succeed was the day I became completely honest with myself." 🕵
Dane tells us his process of how he has started multiple successful businesses.
For full show notes and resources visit: https://creatingabrand.com/048

Support the show (https://creatingabrand.com/join)

4 Distinctions Between Millionaires and the Middle Class with Keith Cameron Smith May 19, 2020

If you want to live a successful and fulfilled life, these 4 distinctions between millionaires and the middle class are for you!
In this episode, Alex Sanfilippo discusses the book "The 10 Distinctions Between Millionaires and the Middle Class" with the author Keith Cameron Smith.
They focus on 5 of the distinctions:
- Distinction 10 – Millionaires think long term the middle class think short terms
- Distinction 9 - Millionaires talk about ideas and the middle class talks about things and other people.
- Distinction 8 Millionaires embrace change, the middle class are threatened by change.
- Distinction 7 Millionaires take calculated risks the middle class is afraid to take risks
- Distinction 1 Millionaires ask themselves empowering questions middle class people ask themselves disempowering questions
For full show notes visit: https://creatingabrand.com/4-distinctions-between-millionaires-and-the-middle-class-with-keith-cameron-smith

Creating an Exceptional Life of Success with John Mitchell May 12, 2020

Do you want to live a more successful life? This scientifically proven 12-minute-a-day mental technique will improve your outcomes in life and business.
In this episode, Alex Sanfilippo and John Mitchell discuss his 12-minute a day methodology that will help you create an exceptional life of success!
The central concept of this methodology is “what you envision in detail on a daily basis is what shows up in your life”.
John saw that this was a great idea, but he had no way to practically apply that to my life. He needed to create a practical application. This is where the 12 minute a day technique came from.

He tweaked this technique over the next 9 years. His income went from low 6 figures a year to over 5 million dollars a year. It was a 20-time increase over what he had made over the last 20 years. He also met the goal of finding the woman of his dreams during this time. Next, he sold his business and then began to teach this technique.

For full show notes visit: https://creatingabrand.com/creating-an-exceptional-life-of-success-with-john-mitchell

4 Steps to Effectively Pivot your Business with Jenny Blake May 05, 2020

Your long-term success in life and business will depend on your ability to adapt and adjust. Here's how to effectively pivot your business!
In this episode, Alex Sanfilippo and Jenny Blake talk about how to effectively pivot your business in 4 steps.
Overview of the 4 stages of the pivot method:

If you are feeling overwhelmed by the idea of making a major change or adjustment in your business, just break your goal down into these small simple steps:

1. Plant
2. Scan
3. Pilot
4. Launch

By using this method instead of simply viewing a pivot as one massive single motion, you will alleviate stress and anxiety. And, this will become a lifelong practice that you will enjoy and it will lead you to more success!

For full show notes and resources visit: https://creatingabrand.com/045

Discovering Your Voice with Dan Cumberland Apr 28, 2020

Discovering your voice as a creator is one of the greatest things you can do for yourself and for your business. This episode explores how to find your voice and to grow in it.
In this episode, Alex Sanfilippo interviews Dan Cumberland about discovering your voice.
Discovering your voice is an action, it’s not something that is done once and it's done, but it happens every time you go to create something. It is a perpetual act of choosing to believe that you have something that people need and want to hear.
Dan talks about how we have to silence the critics and amplify the supporters. He goes on to give us three practical tips on how to find and use your voice.
For full show notes visit: https://creatingabrand.com/discovering-your-voice-with-dan-cumberland

The Art of Stress-Free Productivity with David Allen Apr 21, 2020

Learn how to get more accomplished while stressing less. These five steps will teach you how to achieve stress-free productivity!
In this episode, Alex Sanfilippo interviews David Allen on his Getting Things Done Methodology and the Art of Stress-Free Productivity.
They go over the 5 steps of Getting Things Done.
The Getting Things Done (GTD) methodology consist of 5 steps:
Capture
Clarify
Organize
Reflect
Engage
For full show notes visit: https://creatingabrand.com/the-art-of-stress-free-productivity-with-david-allen

From ZERO Subscribers to 6 Million on YouTube with Devinsupertramp (Devin Graham) Apr 14, 2020

Devinsupertramp is one of the most successful YouTube channels. Today, Devin shares his journey with us for going from ZERO to 6 million subscribers!
In this episode, Alex Sanfilippo and Devin Graham talk about how Devinsupertramp went from zero subscribers to 6 million on YouTube.
These are the questions they discuss:
Do you have any tips for turning a hobby into an actual career?
Did you make money right away with extreme sports YouTube videos?
Do you spend a lot of time working on YouTube analytics?
How have you been able to get the bigger companies and brands to notice you and want to work with you?
How do you deal with internet trolls and bad feedback?
For full show notes visit: https://creatingabrand.com/from-zero-subscribers-to-6-million-on-youtube-with-devinsupertramp-devin-graham

What it Takes to Become Successful with John Lee Dumas (Entrepreneurs on Fire) Apr 07, 2020

To be a successful entrepreneur in today's world, you must commit to three main things: productivity, discipline, and focus.
In this episode, Alex Sanfilippo asks John Lee Dumas of Entrepreneurs on Fire, what it takes to become successful.
#1. Productive
#2. Disciplined
#3. Focused
He also talks about how important a morning routine can be!
John's truth bomb:
“Try not to become a person of success but a person of value” – Albert Einstein
For full show notes visit: https://creatingabrand.com/what-it-takes-to-become-successful-with-john-lee-dumas-entrepreneurs-on-fire

Why You Should be a Guest on Podcasts with Jessica Rhodes Mar 31, 2020

Looking for more exposure for your product or service? Start being a guest on podcasts! Podcast guesting is the #1 marketing tactic in 2020.
In this episode, Alex Sanfilippo and Jessica Rhodes talk about why you should be a guest on a podcast.
Here are some of the questions Jessica answers in the episode.
Is being on a podcast the best way to promote your product or service?
What are some ways that you’ve been able to train people to become a better podcast guest?
What is the best way to pitch to be on a podcast?
What other tactics can we use to pitch to be a guest on a podcast?
How do you convert sales after you are booked on a podcast?
What are some of the biggest mistakes you see entrepreneurs make when starting out as a guest?
For full show notes visit: https://creatingabrand.com/why-you-should-be-a-guest-on-podcasts-with-jessica-rhodes

How to De-Risk the Move to Self-Employment with Matt Baker Mar 24, 2020

If you're considering making the move to self-employment from a traditional job, this episode is going to help you de-risk the move to full time entrepreneurship!
In this episode, Alex Sanfilippo and Matt Baker discuss how to de-risk the move to self-employment.
They go over different kinds of barriers that people have to get through or get over in order to make the move to self-employment.
They also discuss the 7 Financial Disciplines and why they matter.
The 7 Financial Disciplines:

1. Regularly review your finances
2. A budget: having targets around your outcomes from revenue and expenses
3. A process where you save money for taxes
4. Proactively reducing debt
5. A way to pay yourself out of your earnings so you know what you made
6. Establish a specific structure for your business i.e. Inc., LLC, Sole Proprietorship
7. A process to maximize your write-offs for tax time

For full show notes visit: https://creatingabrand.com/how-to-de-risk-the-move-to-self-employment-with-matt-baker

Unleashing the World’s Most Powerful Marketing Force with David Meerman Scott Mar 17, 2020

If you want to unleash the superpower of sales and marketing into your business, you need to create fandom around your product or service. Here's how you create fans!
In this episode, Alex Sanfilippo interviews David Meerman Scott on his book Fanocracy.
What is fanocracy?
An organization that inspires incredible passion for a brand or idea, by putting the customer's needs above everything else. It’s the idea of true human connection. When an organization allows its fans to take over and rule, the organization behind it becomes so successful.
We go over a few chapters from the book:
Chapter 4 To Get Closer Than Usual
Chapter 6 Give More Than You Have To
Chapter 9 Break Down Barriers
Final Chapter
For full show notes visit: https://creatingabrand.com/unleashing-the-worlds-most-powerful-marketing-force-with-david-meerman-scott

4 Ways to Feel Less Stressed and Anxious with Rebekah Lyons Mar 10, 2020

This podcast episode is about investing in yourself. It's about renewing life and restoring order. These are the rhythms of renewal for living successfully!
In this episode, Alex Sanfilippo and Rebekah Lyons discuss 4 ways to feel less stressed and anxious.
Rebekah talks about her book Rhythms of Renewals and gives us an overview:
Rest & Restore – input rhythms
connect create – output rhythms
I’ve learned from coming out of panic disorder.
Our planet is in rhythm, our society with weeks and days are in rhythm, our bodies are in rhythm with our heartbeat and pulse.
What are the rhythms? How do we do them?
We are creating an un-do list, to remove stress.
For full show notes visit: https://creatingabrand.com/4-ways-to-feel-less-stressed-and-anxious-with-rebekah-lyons

How to Build a Website that Makes Money with Jim Harmer and Ricky Kesler from Income School Mar 03, 2020

This podcast episode contains a proven method for creating a website that makes money. If you want to earn an income with a website, here's how!
In this episode, Alex Sanfilippo interviews Jim Harmer and Ricky Kesler about building a website that makes money!
Jim and Ricky answer these questions:
What is Project 24?
How much content should people be producing?
What is your secret sauce?
How do you find the right topics?
How do you stay disciplined?
Jim and Ricky talk about how paid advertisements are the big leagues and in order to play in that space, you have to have a lot of capital. They recommend going the content route instead.
For full show notes visit: https://creatingabrand.com/how-to-build-a-website-that-makes-money-with-jim-harmer-and-ricky-kesler-from-income-school

Uncovering Your Cloud Nine Life with Jordan Gross Feb 25, 2020

Are you living your most ideal life? This podcast episode explains how to live your cloud nine life and improve yourself to living the most successful version of yourself.
In this episode, Alex Sanfilippo and Jordan Gross talk about how to uncover your cloud nine life!
Jordan talks about what inspired him to write the book "The Journey to Cloud Nine" and went over the 9 different clouds.
1. Play
2. Comradery
3. Love
4. Responsibility
5. Benevolence
6. True Calling
7. Empathy
8. The big realization
9. The resurgence
For full show notes visit: https://creatingabrand.com/uncovering-your-cloud-nine-life-with-jordan-gross

How to Build a Million Dollar Business with Kelly Roach Feb 18, 2020

Building a million dollar business is possible. This podcast episode contains the steps entrepreneurs need to take to build a million dollar business for themselves!
In this episode, Alex Sanfilippo speaks with Kelly Roach on how to build a million-dollar business.
Kelly speaks about her book Unstoppable. The points in the book that they focus on are:
Part 1 financial abundance – Shifting your mindset and setting yourself up for success.
Part 2 Freedom – Escaping the madness and creating your ideal business in life.
Part 3 Unstoppable Success – Turning the new you into momentum and epic impact.
For full show notes visit: https://creatingabrand.com/how-to-build-a-million-dollar-business-with-kelly-roach

The Power of Clarity and Why it Matters with Paul J Daly Feb 11, 2020

If you want to grow personally and professionally, you need to gain clarity. It's one of the most powerful things you can do as an entrepreneur; clarify your message!
In this episode, Alex Sanfilippo and Paul J Daly talk about Clarity and why it matters.
Alex and Paul go over what business clarity is and they answer these questions:
How did you figure out how to get that clarity for your business?
How do you get clarity into your messaging?
Paul's Final Thought:
Clarify your meaning and purpose in life, happiness is not the goal. Pursue meaning in your life and let the bi-product be happiness.
For full show notes visit: https://creatingabrand.com/the-power-of-clarity-and-why-it-matters-with-paul-j-daly

Tax-Saving Tips for Entrepreneurs with Business CPA Chris Kolnicky Feb 04, 2020

If you're part of a startup or even just have a side hustle, you may be missing out on these tax-saving benefits for entrepreneurs!
In this episode, Alex Sanfilippo interviews Chris Kolnicky (CPA on the Go) about Tax-saving tips for entrepreneurs.
Alex and Chris answer these questions:
When should you start working with a CPA?
How much does it cost to work with a CPA?
What separates a business from a hobby?
What are some of the best ways to manage your books?
How is it going to save us money by tracking all our expenses?
Can Online business owners write off an office or space in their home?
They also go over specific tips on ways to keep track of expenses and to save money.
For full show notes visit: https://creatingabrand.com/tax-saving-tips-for-entrepreneurs-with-business-cpa-chris-kolnicky

Everything You Need to Know About Podcasting with Alban Brooke and Travis Albritton from Buzzsprout Jan 28, 2020

Podcasting is the trend right now. This episode contains everything you need to know about podcasting.
In this episode, Alex Sanfilippo talks with Alban Brooke and Travis Albritton from Buzzsprout about everything you need to know about podcasting.
Here are some of the questions they answer:
Is it too late to start a new podcast?
Apple owns the majority of the market; do you think this will change?
How much does it cost to get started?
How does organic search work?
How can you monetize a podcast?
How do you grow your brand and gain an audience for your podcast?
For full show notes visit: https://creatingabrand.com/everything-you-need-to-know-about-podcasting-with-alban-brooke-and-travis-albritton-from-buzzsprout

10 Ways to Boost Your Productivity with Crystal Paine Jan 21, 2020

Successful entrepreneurs get things done. This episode walks through 10 productivity tips that will help you get more accomplished than ever before!
In this episode, Alex Sanfilippo and Crystal Paine discuss 10 ways to boost productivity and get more out of your day.
Crystal shares her day to day schedule and gives us all the tools she uses to get the most out of her day.
Some key takeaways from this conversation:
1. Know your priorities for your business. If you are staying focused on your priorities, there will be things that you will need to say no to in order to say yes to your priorities. With my 2020 goals I already know what I am saying yes to, so this will make it easier to say no to things that don’t help me in achieving my goals.
2. When you are just getting started, start with 1 platform at a time. If you start with all of them, it gets frustrating and you will burn out!
For full show notes visit: https://creatingabrand.com/10-ways-to-boost-your-productivity-with-crystal-paine

What Starting Ugly Means and Why it Matters with Chris Krimitsos Jan 14, 2020

Are you wanting to start something in your life or business? This episode is about the power of starting ugly, then perfecting over time.
In this episode, Alex Sanfilippo and Chris Krimitsos talk through the idea of starting ugly when you're launching a product or service. If you're looking to get into business and want to launch the proper way, this episode explains how you can make this happen!
Alex and Chris talk to entrepreneurs about the 7 steps for getting your idea into motion and launching your business.
The most important thing you can do to become a successful entrepreneur is to start. You need to launch then focus on continuous improvement of your product or service!
For full show notes visit: https://creatingabrand.com/what-starting-ugly-means-and-why-it-matters-with-chris-krimitsos

Setting Goals and Thinking Bigger for Your Life and Business with Paul Tompkins Jan 07, 2020

Resolutions don't work, goals without a plan are just dreams. This episode is about how to set achievable goals and how to think bigger when setting goals.
Paul Tompkins answers questions about setting goals and thinking bigger for your life. Below are the three main questions that Alex Sanfilippo asks Paul during this episode:
1. What is your day to day action that gets you closer to your lifelong goals/ purpose?
2. How do you discover your goals and purpose and vision for your life?
3. How can we practically make 2020 a year of high achievement?
If you're someone who has set goals or new years resolutions in the past or even this year in 2020, this episode is going to help you succeed in the new year while at the same time, helping you develop a bigger vision/mission for your life!
For full show notes visit: https://creatingabrand.com/setting-goals-and-thinking-bigger-for-your-life-and-business-with-paul-tompkins

Getting More out of Life and Business with Nathan Ingram Dec 17, 2019

Practical tips for get the most out of life and business so you enjoy it more.

Getting More out of Life and Business with Nathan Ingram

Almost every business owner has this same struggle in common. It’s an ongoing battle between execution and strategy.

Execution is the business that needs to be done to keep things moving.
Strategy is how you grow your business.

In business, execution always wins because (simply put) things always need to get done. At some point we all hit a wall when we focus on execution. It’s great that we’re getting things done, but at some point, we have to focus on the strategy.

Nathan calls this the whirlwind. The whirlwind is the busyness of the day that we all struggle with. We always prioritize the things we want to do instead of the thing we need to do. The whirlwind will never go away and that’s okay. Because that is the day to day of our business.

How to regain control of your life and business: make room for CEO time in your life! CEO time is time that you spend intentionally focused on strategy.
Here's how to implement this:

Get out of your normal environment. (Find a place that inspires you.)
You cannot do strategy work around screens. (The secret to avoiding your phone while you’re focusing is to turn it off.)
Get the ideas that in your head out on paper.
Pick your top 3 things that have the biggest impact on your business and life. (Likely, they are not things that you’ll enjoy doing.)
Break the goals into a step goal, break it into something you can accomplish in 2 hours.

For full show notes visit: https://creatingabrand.com/getting-more-out-of-life-and-business-with-nathan-ingram

How to Use Video to Grow Your Brand with Keri Murphy Dec 10, 2019

Ready to start video marketing? Learn how to create the ideal video and the five videos every brand needs.
How do you get started sharing yourself in a video?
How important is it for us to be transparent when sharing our story?
5 types of video

1. Positioning Video

2. Personality Video

3. Product Video
4. Promotional Video

5. Proof Video

For full show notes visit: https://creatingabrand.com/getting-started-with-video-to-elevate-your-marketing-strategy-with-keri-murphy

Management Mess to Leadership Success with Scott Miller Dec 03, 2019

If you want to grow in your leadership abilities, you have to overcome your management mess.
In this episode, Alex Sanfilippo interviews Scott Miller on his book Management Mess to Leadership Success!
Lead Yourself

Demonstrate Humility – Humility has nothing to do with charisma or tone.
“Humble people are more concerned with what is right than being right.” – Dr. Covey
Everyone has a mess - “Acknowledge your messes, show some humility and then make it safe for those around you to acknowledge their mess.”

Lead Others

Make Time for Relationships - People are not the most valuable asset of a company; it is the relationships between the people that are the companies most valuable asset!
Protect your team from urgencies – Differentiate what is urgent vs. what is important. You need to be a fire preventer, not a fire extinguisher. Be self-aware.

Get Results

Create Vision – This is not the same as clarify your purpose, mission, and values. Set actionable and attainable goals. Your vision can change and grow with time. 93% of successful organizations end up with a different strategy than what they started out with. Great leaders are willing to change their minds. They are humble enough to realize that a different course of action may work better.
The Importance of Character – If you don’t have strong character than nothing else matters. Your personal life and professional life are the same.

“Focus on your character and people will follow you!”
For full show notes visit: https://creatingabrand.com/management-mess-to-leadership-success-with-scott-miller

How to Waste Less Time on Social Media While Still Producing Results with Kevan Lee Nov 26, 2019

How does spending less time on social media but still posting sound? This episode covers how to automate your social media posts!
In this episode of the Creating a Brand Podcast, Alex Sanfilippo talks with Kevan Lee. Kevan Lee is the VP of marketing at Buffer. Throughout this episode, Kevan answers the following questions:

What are some ways that you continue to grow your engagement?
What are some of the best ways to engage with your audience?
How important is it to respond to DMs and @ mentions in a timely manner?
Does responding quickly improve your engagement?
Do you think it's important for people to focus on one or two platforms or should they be on all of them?
What are your thoughts on people saying to focus less on the feed and more on the story on Instagram?

In addition, Alex and Kevan talk about the rise of memes on social media and do some social media myth-busting and of course, talk about Buffer.
For show notes visit: https://creatingabrand.com/how-to-waste-less-time-on-social-media-while-still-producing-results-with-kevan-lee

What Online Community Means for Future Creators with Gina Bianchini Nov 19, 2019

The future of connection online is not what you may think. It's going to be created by niche online communities.

The Future of Online Community and Why it Matters with Gina Bianchini

Throughout history all progress has come through the collaboration of small groups of people that are going deep to master something interesting together. This is the definition of community.

The way things are today with big social media, this will no longer happen. The algorithm that big social media uses favors negativity and boosts it more than positivity. Because of this, we see a lot of negativity and hate in our feeds. As a result, we’re more isolated than ever before. It’s time for us to change this.

The future of online community and connection is going to happen in niche communities, not on big social media. If you’re looking to progress in your life and in a community, you have to move away from big social media. If what you’re doing is bringing people together to accomplish something together, things are going to get done.

Here are some questions that Gina answers throughout the episode:

How can I build my own successful online community?
How can you transition your following from big social media platforms to these smaller community platforms?
What does the future of online community look like in 5 years?

To learn more about Gina, Mighty Networks and to see full show notes and resources, please visit: https://creatingabrand.com/what-online-community-means-for-future-creators-with-gina-bianchini

4-Part Framework for Landing Investors with Entrepreneur Investor Ben Chatraw Nov 12, 2019

Looking for investors? This serial-entrepreneur explains how to attract and land investors.

4-Part Framework for Landing Investors with Entrepreneur Investor Ben Chatraw

Throughout this entire episode, Ben shares his 4-part framework that he uses when looking at potential investments. The first and most important part of this is the person they are investing in, not just the product or service. (People make up more than 51% of the value.) As an investor, Ben says he wants confidence in the charter of the person that he is investing in.

You can never eliminate risk, but Ben wants to work with people that have a plan for when these risks come into play. Money is not the most important part of getting a deal with an investor, there are more important elements that need to be considered.

4-Part Framework for Landing Investors:

#1. People

#2. Opportunity

#3. Context

#4. Deal

For full show notes including resources and more about Ben, visit: https://creatingabrand.com/4-part-framework-for-landing-investors-with-entrepreneur-investor-ben-chatraw

The Importance of Sleep and Why You Need More of It – with Drew King Nov 05, 2019

Entrepreneurs need more sleep - This episode explains how sleep helps you succeed more.

The Importance of Sleep and Why You Need More of It – with Drew King

Sleep matters because it’s 1/3rd of our lives. We should take sleep VERY seriously. It’s 1/3rd of our lives. When most people think about a healthy lifestyle, they think about eating healthy foods and exercise. What may surprise people is that sleep is equivalent to the other two. The three go together. They are like a 3 spoke wheel, each spoke needs to be the same size or the wheel is not going to turn smoothly.

The sweet spot is between 7 and 8 hours. People who are only getting 5 are not operating at their optimal level. (If you are getting less than 7, you’re more prone to getting sick. Sleep affects the majority of the organs in your body.)

People who sleep less than 7 hours per day are 30% more at risk of becoming obese. Prolonged lack of quality sleep can lead to depression and anxiety. Routine and consistency is important. You cannot bank sleep. If you’re “averaging” 7, but it’s 4 one night and 9-10 the next night, that’s not healthy.
Additional topics we cover:

A list of things that you need to do in order to have a quality night sleep.
A list of the main enemies of good sleep.
A trick to get yourself to fall back asleep quicker when you wake up in the middle of the night.
The 4 stages of sleep and what each does.
How to diagnose sleep apnea.

The goal is a healthy mind and healthy body. You cannot have this without a good night of sleep. Entrepreneurs needs to be on their game. You cannot do that without being on you’re a game. Sleep plays a bigger part of this than most people ever realize. For optimal efficiency, you need to get 7-8 hours of sleep.

For full show notes visit: https://creatingabrand.com/the-importance-of-sleep-and-why-you-need-more-of-it-with-drew-king

Turning Your Blog into a Profitable Business with Elaine Rau Oct 29, 2019

Do you have a blog that you want to monetize? Here's how to turn your blog into a profitable business!

Turning Your Blog into a Profitable Business with Elaine Rau

This episode covers many questions on the topic of turning your blog into a business. Here is a list of the questions that Elaine and I cover in this episode.

Is blogging dead?
Should every business have a blog?
What does it take to be a successful blogger? (What does it COST you?)
Did you enroll in a course? Or get a coach? Where did you get help?
How do you make/find the time to write content?
What are some ways to get more traffic to your blog?
What are some ways to monetize your blog?

Always be trying new things. Find your direction – then go after it. Change it later but give it your all where you are today as you're trying new things.

About Elaine Rau:

Elaine Rau, founder of LadyBossBlogger.com has garnered a massive online audience of 170,000+ followers across all her social media channels in under 3 years.

For full show notes and resources please visit: https://creatingabrand.com/turning-your-blog-into-a-profitable-business-with-elaine-rau

How Millionaires Learn, Grow and Achieve More with Steve Cunningham Oct 22, 2019

How to learn and grow more, personally and professionally so you can succeed more.

How Millionaires Learn, Grow and Achieve More with Steve Cunningham

The goal of reading books is not just to read the book. It’s to learn something from it. In order to learn it – You have to pull actionable steps out of the book and apply them to your life/business. Putting what you learn into ACTION is the most important part of reading and learning. Just expanding your knowledge or checking another book off a list is meaningless.

You have to learn how to unlearn what you’ve learned.

The real world doesn’t care how much you know; it cares about how much you can do. Learning is not how to pass a test, it’s to change a long-term behavior.

HOW DO WE DO THIS?

7 stages of growth:

Set a goal.
Set a learning goal.
Acquire the knowledge.
Putting it into action.
Create a behavior.
How do you continue this behavior in the future.
How do I help the people that I’m leading to achieve the same and change their long-term behavior in the future.

In addition, Steve went on to explain how to get other team-members to learn and take initiative to improve themselves. There are very specific ways to do this if you wish to be effective.

Want a free Read It For Me membership???

Steve was kind enough to offer a FREE one-year membership to all of our readers. I highly recommend you taking advantage of this offer. Here's the exclusive link: https://readitfor.me/alex

For full show notes and links to books referenced in this episode visit: https://creatingabrand.com/how-millionaires-learn-grow-and-achieve-more-with-steve-cunningham

Designing the Ultimate Customer Experience with Jesse Cole Oct 15, 2019

If you want to keep your customers and grow your business, you need to create loyal fans.

Designing the Ultimate Customer Experience with Jesse Cole

Jesse Cole is the owner of a baseball team. He and his team sell out 4000+ seats to every single game and there is even a waiting list to get tickets. But Jesse started his first season by selling only ONE ticket. He learned a lot about designing the ultimate customer experience that helped him become a success. Jesse share's his wisdom with us in this episode.

5 Steps for designing the ultimate customer experience:

Step #1: Solve problems
What are the problems in your industry? (Every industry has them!)

Step #2: Normal vs Opposite
Plan, then define, what a normal experience looks like. Then do the opposite. (It can be weird, you have to be willing to look weird) Do the exact opposite of what’s considered normal.

Step #3: Customer journey
What happens in the transitions? How can you make the process transitions stand out? With your invoices, with product transit times? Do you design the emotions that you want your fans to feel?

Step #4: Fans first mentality
Who are you, what do you stand for? This goes beyond your mission statement; this is your culture. Great leaders say the same thing over and over again. Can the people around you imitate you?

Step #5: Connection.
Spread love and passion with your fans.

For full show notes and resources, visit: https://creatingabrand.com/designing-the-ultimate-customer-experience-with-jesse-cole

How to Protect Your Brand – Legal Advice from Business Lawyer Salma Benkabbou Oct 08, 2019

Many entrepreneurs skip setting up the legal side of their businesses which is a huge mistake. Here's how to protect your brand from a legal perspective!

How to Protect Your Brand – Legal Advice from Business Lawyer Salma Benkabbou

How much time have you spent focus on the legal side of your brand? Most people answer the same way, not much or not at all. I speak from experience; this can cause serious problems for you in the future if you don’t start off on the right foot from a legal perspective.

If you want to learn how to protect your brand, this episode is for you! Salma answered a list of questions that many of us have when creating our brands. Here's a list of some of the questions that Salma and Alex covered.

When should someone begin focusing on legal aspects of running a business?
What if they are planning on creating a product but are just getting started?
How about when someone is just doing a personal blog, any recommendations for them?
What if someone’s business starts taking off and they are hiring a stuff, what should they do?
How much should someone be paying for legal services?
Can someone draft legal documents themselves?
What about these online services the create legal documentation for you that’s really cheap?

No matter what you’re doing, start with a business plan. It’s important for your focus, and the legal side of running your business.

For show notes and resources, visit: https://creatingabrand.com/how-to-protect-your-brand-legal-advice-from-business-lawyer-salma-benkabbou

The Never-Ending Power of a Mastermind with Aaron Walker Oct 01, 2019

If you want to grow more personally and professionally, you need to join a mastermind; here's why!
If you want to grow more personally and professionally, you need to join (or start) a mastermind. Aaron Walker explains the never-ending power of a mastermind group in this episode.

The Never-Ending Power of a Mastermind with Aaron Walker

Aaron said a lot about the never-ending power of a mastermind in this episode, here are a few of the key questions/answered provided throughout this episode:

Is a mastermind group for me?

If you want to grow personally and professionally, then a mastermind is for you. If you prefer doing things alone, then it's not for you. However, if you are the loner type, you need to rethink your mentality. You will always go further in a mastermind - It's for you if you want to grow.

How can I find a good mastermind group for me?

A healthy mastermind is all about finding a group that lines up with your core values. In a healthy mastermind, you leave no stone unturned. You need to talk about everything. Personal, business, faith and all the details in between. Some of the conversations are even uncomfortable. This is about diving deep!

How do I lead a healthy mastermind group?

The overall success of a mastermind is determined by the facilitator. The group will match the facilitators transparency. If you want your members to start sharing, you have to share first. (Even if you’re not the leader, be willing to share.)

For full show notes and resources visit: https://creatingabrand.com/the-never-ending-power-of-a-mastermind-with-aaron-walker

13 Game-Changing Public Speaking Tips from Clay Baird Sep 24, 2019

Want to become a better public speaker? Here are public speaking tips that will help you!
Want to become a better public speaker? Here are public speaking tips that will help you! In this episode of the Creating a Brand Podcast Alex Sanfilippo interviews professional public speaker, Clay Baird. We'll start off with how he got his start with public speaking. Clay goes on to share 13 game-changing public speaking tips that you're not going to want to miss!
13 Game-Changing Public Speaking Tips:

Watch the masters
Look sharp when you’re communicating
Know your material
Know your audience
Don’t give it away
You have to relax
Slow your roll
Include storytelling in your content
Keep it short and sweet
Your errors are okay
Ignore the naysayers
Stay positive
Don’t rely on audience response

For full show notes and resources visit: http://creatingabrand.com/13-game-changing-public-speaking-tips-from-clay-baird

How to Achieve Work-Life Balance with Alex Sanfilippo & Jared Graybeal Sep 17, 2019

Achieving balance in your life (personally and professionally) will lead to living a more fulfilled life.
I struggled with work-life balance because of this podcast. My wife is the one who brought it to my attention. Work-life balance is a struggle that the majority of us share. We can get hyper-focused on what we’re doing; which happens when we’re excited about something or have something that we want to accomplish. But here’s the deal, we need work-life balance because time does not come back. We all have 168 hours in a week.

Jared and I dive deep in this episode and cover the 6 points below about how to achieve work-life balance:

Practical time management
Focus
Social Media
Gratitude
Spending time reflecting in your life
Gaining margin in your life

For full show notes and resource links visit: https://creatingabrand.com/how-to-achieve-work-life-balance-with-alex-sanfilippo-and-jared-graybeal

How Air Force Veteran Sean Douglas Became a Speaker, Podcast Host and Author Sep 10, 2019

Driving your life and business forward toward the success you've always wanted.
In this episode of the Creating a Brand Podcast, we get the opportunity to hear from Air Force veteran, Sean Douglas. Sean is an extremely successful entrepreneur! He travels the country speaking; he hosts a live podcast, and he's an author. How did he accomplish all of this?

How Air Force Veteran Sean Douglas Became a Speaker, Podcast Host, and Author

Sean Douglas explains how he's able to get as much done as he does daily. In this episode, we get into how to run your day to get the most out of it.

If you want to grow your business as Sean Douglas has, it's going to take a lot. In this episode, we talk through some of the most critical parts of getting your business up and running.

Sean Douglas gives practical advice and wisdom; it's the perfect episode to close out the first season of the Creating a Brand Podcast as it serves as an overview for the idea of "Creating a Brand."
For full show notes visit creatingabrandpodcast.com

Why Developing Habits Matters for Every Leader with Andy Uprichard Sep 03, 2019

Replace bad habits with good habits intentionally to become a better leader that people want to follow.
We all have habits. It’s one thing each of us has in common. Some people have bad habits, but they still have habits. If you want to lead well, you need to develop healthy habits that lead to success.

Why Developing Habits Matters for Every Leader

In this episode of the Creating a Brand Podcast, Andy Uprichard discusses why developing habits matters for every leader.

Andy Uprichard was born and raised in Northern Ireland. He played soccer at a professional level and went to school for teaching/education. He ended college 13th most qualified teacher in Northern Ireland.

After getting married, he and his wife moved to Florida, and he got a job as a pastor. Then moved on to become a principle of a private Christian school. Andy succeeded as a principle and was promoted to vice president of the entire organization. Since Andy became the VP, they have become a higher ranked school in Florida.

Andy’s ability to lead well is due to his habits that he has developed; they’ve helped keep him on track and growing.
For full show notes visit creatingabrandpodcast.com

Turning Your Passions and Journey into Skills That Grow Your Brand with Jess Catorc Aug 27, 2019

Explore your passions, enjoy your journey, use both to grow your brand and love your life.
Turning your passions and journey into skills that grow your brand is something that Jess Catorc has genuinely lived. Her passions have all led her closer to where she is today.

Turning Your Passions and Journey into Skills That Grow Your Brand

In this episode of the Creating a Brand Podcast, Jess Catorc shares how her life’s journey and passions have helped her achieve all that she has.

Jess explains how many people put themselves into a box and begin to believe that they have to stay in just that one thing. She explains that remaining flexible will lead to a more significant opportunity in your life.

There’s no way around it, Jess Catorc is extraordinarily unique and has lived an incredibly inspirational life. She’s very transparent in this episode, and it’s going to help you learn to turn your passions into skills that will cause your brand to grow.

Along the way in your business journey, you’ll begin to discover more the person that you were made to be. When this happens, your passions will expand – Explore them all and don’t be afraid of where they will lead you.

Don’t suppress or hide your passions, show people who you are!!!
For full show notes visit creatingabrandpodcast.com

The Vital Role That Interdependence Plays in Your Business with Maxwell Ivey Aug 20, 2019

Living a life of interdependence with others will cause your business to grow and your life to improve.
Without other people, it's tough to get things done in life. In this episode of the Creating a Brand Podcast, Maxwell Ivey talks about the vital role that interdependence plays in your business and your life. If you want to succeed more, you need more people (a team) around you.

The Vital Role That Interdependence Plays in Your Business

Maxwell talks about how we should not be afraid to ask people for help or to ask questions on topics we don't understand. If you do not ask, you do not have.

In this episode, Alex Sanfilippo and Maxwell Ivey share their story and how interdependence has led to significant advantages in their lives and business.

If you're creating a brand and you're doing it entirely on your own, this episode is for you. It's going to help you understand how to ask for help and build a team around what you're creating.

You will always go further with help from others, then you will on your own. When you're fighting to overcome difficulty, when someone is helping you up, it's still going to be much easier. Help from others is the vital role that interdependence plays in your business!
For full show notes visit creatingabrandpodcast.com

Practical Advice for Life and Business Success with Celebrity Chef Kenny Gilbert Aug 13, 2019

How to live a successful life that you'll love while growing a business that will profit at the same time.
This episode of the Creating a Brand Podcast is packed full of wisdom from celebrity chef Kenny Gilbert. Chef Kenny has a lot of experience in the kitchen and life. He shares practical advice for life and business success with Amy West.

Practical Advice for Life and Business Success

Chef Kenny Gilbert beat Bobby Flay; he cooks for Oprah Winfrey, and he was on Top Chef season 7 and cutthroat kitchen. He’s often referred to as the beast in the kitchen.

Chef Kenny asked himself a great question “What do I want to be? What do I want the world to see me as?” He realized he needed to make an impact on people’s lives. In order to do this, Kenny needed to have a strategy.

He learned that he needed to keep the main thing the main thing. For Chef Kenny, it was all about the food. Not the TV deals, not the diamond awards.

As a chef, Kenny Gilbert naturally has to be good at time-management. He has allowed his discipline in the kitchen to flow throughout his entire life. If you want to go places in life, you too must learn to control your time.
For full show notes visit creatingabrandpodcast.com

The Framework for Earning More Paying Clients with Wes Gay Aug 06, 2019

The little known way to get more paying clients through clearly doing what you're already best at.
In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Wes Gay on the topic of gaining more paying clients. Wes shares the framework for earning more paying clients that WORKS.

The Framework for Earning More Paying Clients

Wes shares his vast knowledge of customer acquisition. He has a background in marketing and his StoryBrand Certified Guide status.

We cover using storytelling in your business (and how that works) along with always seeking to provide value. The goal for every business owner needs to be to add value. When you add value, you earn customers.

Are you clear with what you want for your potential customers? Is it easy to understand and follow so they can become a paying customer? Or is it confusing and complicated? Clarity is key!

Wes drops some wisdom bombs on us in this interview! These are points that will lead to you earning more paying clients. If you’re looking to gain more clients and grow your business, this interview is for you.
For full show notes visit creatingabrandpodcast.com

From Broke College Students to 8 Figure Business Owners Through Amazon with Max Abreu and Garland Sullivan Jul 30, 2019

Advice for building a business from the ground up and becoming a massive success along the way.
Two young entrepreneurs, Max Abreu, and Garland Sullivan started an Amazon 3rd party seller business while they were still attending college on a swimming scholarship. They immediately began succeeding. Within three years, they went from broke college students to 8 figure business owners through Amazon.

From Broke College Students to 8 Figure Business Owners Through Amazon

When I asked them if they thought their business would grow that fast, they said yes. Both of these guys saw the potential.

I wanted to interview Max Abreu and Garland Sullivan on the Creating a Brand Podcast because they know what it takes to scale a business and quickly create a brand/new product.

This episode is very inspiring. It's full of wisdom and ideas on how to quickly grow your brand/product or company.

If you're interested in becoming a 3rd party Amazon seller, or if you're interested in learning about what to do when your business starts growing exponentially this episode is for you!

Knowing Your Worth with Angie Orth a Successful World Travel Blogger Jul 23, 2019

How much should you charge people for your work? Here's how you figure it out.
Today’s guest is Angie Orth. Angie has been featured as a world travel expert on National Geographic, Southern Living, Glamour Magazine, the New York Post, and many other publications. She credits a lot of her success the principle "knowing your worth."

She tackles the topic of knowing your worth (or value) It’s a topic that many of us don’t consider much, and because of that, we undervalue ourselves.

In this episode of the Creating a Brand Podcast Angie Orth talks about what makes you stand out. It means knowing who you are, standing up for what you believe in, and having all the details/facts about your niche.

Angie also talked about the importance of playing the world’s game. Right now, SEO and blogging are huge, so you need to adapt and become an expert in these fields.

Don’t be afraid of your worth. Own it. Stand up and be vocal about it.

In this episode Angie Orth also shares her wisdom and helpful tips for people who are just starting or wanting to gain more traction. This episode is for you if you’re ready to take your business to the next level.
For full show notes visit creatingabrandpodcast.com

Doing Less so You Can Accomplish More with Apple Crider Jul 16, 2019

Reach higher levels of success by doing less so you can accomplish more.
Doing less so you can accomplish more doesn’t sound right does it? Don’t you have to do more to accomplish more? Despite popular belief, the less you do the more you can actually accomplish. In this episode of the Creating a Brand Podcast Alex Sanfilippo interviews Apple Crider.

Doing Less so You Can Accomplish More

Apple is a 20-year-old entrepreneur with a top 100 podcast called Young Smart Money. (Fitting name, right?) On his podcast he interviews guests about stories & Struggles of Successful 6, 7, & 8 Figure Online Entrepreneurs.

In less than one-year he achieved the top 100 podcast status. How did he do it? By doing less instead of more.

In this episode Apple Crider shares the keys to his business success. He talks about how he narrowed his focus down from 26 things to just three. By doing this, he was able to accomplish more than he ever imagined.
For full show notes visit creatingabrandpodcast.com

How to Grow and Monetize Your Brand When You’re Already Busy with Winnie Sun Jul 09, 2019

Practical ways to grow your company or side hustle and to succeed while you're already busy.
We live in a busy world; life's more hectic than ever. Most of our listeners currently have a side hustle or plan to start one soon. But the struggle is monetization and fitting building their business while also working a full-time job to pay the bills.

How to Grow and Monetize Your Brand When You’re Already Busy

How can we find time to grow and monetize when we're already pressed for time? Today's guest is Winnie Sun, and she explains how you can organically grow and monetize your brand while you're already busy.

Winnie Sun has been called "the female of finance" and is currently ranked as the #1 woman in finance by Rise Global.

But what Winnie Sun does goes beyond just the finance industry. She's also a regular contributor to Forbes, Good Day LA, and Fox News. She has her own podcast called Renegade Millionaire Show. And she's a keynote public speaker.

Winnie Sun is without a debut, a Rockstar. How does she manage it all??? She shares her strategies and secrets with us in this episode of the Creating a Brand Podcast.
For full show notes visit creatingabrandpodcast.com

Leveraging Your Natural Abilities to Become a Successful Entrepreneur with Jared Graybeal Jun 30, 2019

You have natural abilities that can take you far in business and in life; learn to harness them to leverage success.
We all want to be successful entrepreneurs. You can learn about entrepreneurship almost anywhere these days. However, one place that many of us do not think to look is within ourselves. In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Jared Graybeal on the topic of leveraging your natural ability to becoming a successful entrepreneur.

Leveraging Your Natural Abilities to Become a Successful Entrepreneur

Jared Graybeal has achieved high levels of success in his industry. But it hasn’t always been that way for him.

Jared started as an entrepreneur at a young age. In the 4th grade Jared and a couple of his friends would take the city bus to school, but on the way would stop and buy candy which they would sell to their classmates.

Even though Jared didn’t have much as a child, he had a proactive mindset instead of a scarcity mindset. Initial this came from a place of comparison, but that changed as he grew.

Jared learned to leverage his natural abilities into skills that caused him to become a successful entrepreneur. In this episode, Jared shares his natural abilities with us. But more importantly, he shares how we can all discover our own natural abilities, which will lead us toward success.
For full show notes visit creatingabrandpodcast.com

Defining the Meaning of “You are the Brand” with Amy West Jun 30, 2019

If you want to grow your brand and yourself, you must understand the meaning behind "You are the brand."
In today's world, everyone is their own brand. From CEO's to students fresh out of school, if you know what your brand is, you can give yourself an advantage in the workplace and life.

Defining the Meaning of “You are the Brand”

In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Amy West about the meaning behind "you are the brand." In this episode, they dive deep into why it's no longer enough to have a great product or service; it has to go past that in today's world.

Amy West shares her practical success and steps for defining yourself as the brand for your business and life. Amy also shares tips for how we can identify what our brand is and hone in on our craft. We're very thankful for Amy West being so transparent with us about her life and her journey. It's very encouraging and she's full of wisdom!

This episode contains a very insightful interview full of practical steps for defining the meaning of "you are the brand." You're going to walk away from listening to this episode with great ideas for how you can further grow and develop your brand, product, and life!

For full show notes visit creatingabrandpodcast.com

Going from Dreamer to High Achiever with Alex Sanfilippo Jun 30, 2019

If you want to turn your dreams into reality, you must become a high achiever.
We all have dreams that we’d like to see come to pass in our lives. However, dreams without goals are simply dreams. Dreams don’t come to pass without self-discipline and taking action.

Action is what it takes to begin going from dreamer to a high achiever.

In this episode of the Creating a Brand Podcast, co-host Amy West interviews the founder of CreatingaBrand.com, Alex Sanfilippo. Alex is also the primary host of the Creating a Brand podcast to talk about what role being a high achiever has played in his life, leading him to where he is today.

In this episode, Alex Sanfilippo shares about setting and achieving goals, time management, creating routines in your life, and how to live a more successful life. It’s a packed episode where Alex Sanfilippo shares his heart!

Ultimately, this episode is going to help you go from dreamer to high achiever which in turn will allow you to live a more fulfilled life.

For full show notes visit creatingabrandpodcast.com

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