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    Business

    Podcasting Made Simple

    Podcasting Made Simple helps podcast hosts and podcast guests reach more listeners, create better interviews, and earn more from podcasting. Each week, Alex Sanfilippo and other podcasting industry experts share practical strategies for podcast growth, podcast guesting, audience growth, podcast marketing, and podcast monetization. Whether you’re a host or guest, you’ll learn how to improve on your side of the mic and get more from every podcast interview!

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    Copyright: ℗ & © 2019 Creating a Brand

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    Latest Episodes:
    How to Set Podcast Guests Up for Success | Shontra Powell Nov 03, 2026
    Show notes

    Preparing podcast guests for a great interview takes more than finding the right people and planning what you want to discuss. Guests also need to understand the show and trust the host to guide the conversation when needed. Thankfully, hosts can take ownership of that experience! In this episode, Shontra Powell shares what to do before recording, how to support guests during the interview, and why the post-interview moment matters. Get ready to set your guests up for success so you can create better episodes for your listeners!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/408

    Key Moments

    00:00:00 Prepare Guests Before Recording
    00:02:54 Guide Guests During Recording
    00:05:19 Support Guests After Recording


    Podcast Episodes That Keep Getting Listeners | Jordan Blair Oct 27, 2026
    Show notes

    Most podcast hosts and guests put a lot of effort into creating great podcast episodes, then move on after publishing. But those episodes can keep attracting new listeners long after they’re released! In this episode, Alex Sanfilippo and Jordan Blair share how better titles, descriptions, transcripts, and blog posts can make your episodes easier to discover through podcast apps, search engines, and AI answers. Get ready to set up your podcast episodes to keep attracting the right listeners for years to come!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/407

    Key Moments

    00:00:00 Make Episodes Work Long Term
    00:04:48 Prepare Better Podcast Episodes
    00:10:55 Keep AI From Hurting Edits
    00:16:58 Optimize Episodes for Discovery
    00:24:25 Use Metadata and Blog Posts
    00:28:08 Update Old Podcast Episodes


    How to Connect With Podcast Listeners | Alex Sanfilippo Oct 20, 2026
    Show notes

    Many podcast hosts and guests focus on sounding more polished, but polish alone doesn’t create the kind of connection listeners remember. Thankfully, podcasting gives you a unique opportunity to help listeners feel like they belong! In this episode, Alex Sanfilippo shares how to prepare more intentionally and use his Three R’s of Content, real, raw, and relevant, to build a stronger connection with podcast listeners. Get ready to create episodes and guest appearances that help listeners feel like they’re part of the conversation!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/406

    Key Moments

    00:00:00 Why Listener Connection Matters
    00:03:53 Make Content Worth Hearing
    00:08:16 Be Real With Listeners
    00:10:18 Let Imperfection Stay In
    00:12:28 Stay Relevant to Listeners


    How to Stop Procrastinating as a Podcaster | Jon Acuff Oct 13, 2026
    Show notes

    Most podcast hosts and guests have big goals, but procrastination can leave a gap between what they intend to do and what they actually follow through on. Thankfully, the answer isn't simply becoming more productive! In this episode, Jon Acuff shares his four-permission framework of Dream, Plan, Do, Review for getting unstuck and turning podcasting intentions into consistent action without burning yourself out. Get ready to stop procrastinating and make tomorrow easier by doing what matters today!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/405

    Key Moments

    00:00:00 Why Podcasters Procrastinate
    00:05:20 Remarkable Life Over Productivity
    00:08:57 Four Permissions for Progress
    00:16:42 Plan Your Podcasting Goals
    00:22:14 Do Without Burning Out
    00:26:26 Review What Actually Works


    How to Make Podcast Interviews More Engaging as a Guest Oct 06, 2026
    Show notes

    Most podcast guests rely on their expertise to add value, but information alone isn't enough to make people want to keep listening. Thankfully, the way you deliver what you know can make your interviews more engaging! In this episode, Ivan Wanis Ruiz shares how to use infotainment to hold attention, including a simple way to break the ice and why uncertainty keeps people interested. Get ready to deliver your message in a way listeners actually want to hear and remember!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/404

    Key Moments

    00:00:00 Why Podcast Guest Delivery Matters
    00:03:05 Use a Personal Reveal
    00:05:47 Use Uncertainty to Hold Attention
    00:08:48 Use Movement to Improve Delivery
    00:11:33 Make Your Delivery the Advantage


    How to Use Your Podcast to Grow Your Business Sep 29, 2026
    Show notes

    Most podcast hosts focus so much on growing a big audience that they overlook the business opportunities right in front of them. Thankfully, your podcast can also help you grow your business by building stronger local relationships that lead to warm referrals! In this episode, Billy Sammons shares a four-step approach for using your podcast to support values-aligned businesses and create ongoing value through consistent follow-up. Get ready to build the kind of relationships that grow your business without relying on cold outreach!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/403

    Key Moments

    00:00:00 Grow Your Business Locally
    00:02:43 Define Your Business Values
    00:04:18 Find Values-Aligned Partners
    00:06:06 Give Through Your Podcast
    00:07:28 Distribute and Follow Up


    How to Stand Out as a Podcast Guest by Narrowing Your Niche Sep 22, 2026
    Show notes

    Most podcast guests blend in because they try to appeal to everyone instead of clearly showing what makes them different. Thankfully, getting more specific can make you easier for the right podcast hosts to understand and remember! In this episode, Jason Willis-Lee shares how narrowing your niche and using the BRIDGE Authority Framework can sharpen your positioning and give hosts a clearer reason to book you. Get ready to stop sounding like everyone else and become known for the specific expertise only you can bring!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/402

    Key Moments

    00:00:00 Why Guests Get Forgotten
    00:01:24 Narrow Your Niche
    00:04:27 The BRIDGE Authority Framework
    00:08:02 Apply BRIDGE to Get Booked


    How to Get Podcast Guests to Share Their Episodes Sep 15, 2026
    Show notes

    Podcast hosts often wonder why their guests don't share their episodes after they go live. The problem may start during the interview itself. When guests don't feel fully heard or valued, they're less likely to be excited about promoting the finished conversation. Thankfully, small changes to the way you interview can create a stronger connection! In this episode, Tiffanie Richards shares how to help podcast guests feel heard and use deeper questions to create conversations they genuinely value. Get ready to create podcast interviews your guests are proud to share!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/401

    Key Moments

    00:00:00 Why Podcast Guests Don't Share
    00:03:49 Help Guests Feel Heard
    00:05:30 Ask Deeper Questions
    00:07:16 Close Interviews With Curiosity
    00:09:01 The CAFE Method


    How to Connect With Podcast Listeners as a Guest Sep 08, 2026
    Show notes

    Many podcast guests struggle to connect with podcast listeners because they speak from their own perspective instead of the listener’s. Thankfully, three simple shifts can make your message feel much more relevant! In this episode, Antoinette Berrafato shares how to speak from the listener’s future, use language they already relate to, and protect how they see themselves. Get ready to become the kind of podcast guest who makes listeners feel understood and remember what you said!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/400

    Key Moments

    00:00:00 Why Guests Blend In
    00:02:37 Speak From Their Future
    00:05:45 Use the Listener’s Language
    00:08:35 Speak to Their Identity


    Podcast Website Design That Turns Visitors Into Listeners Sep 01, 2026
    Show notes

    A lot of podcast hosts put all their focus into the episodes themselves and forget that their website is often where potential listeners land first. If your podcast website is poorly designed or simply repeats the same linear episode list found in podcast apps, it may be pushing people away before they ever press play. Thankfully, there’s a better way to design your podcast website! In this episode, Mr. Whiskey shares how to organize episodes around listener interests and use guests and resources to make your site more engaging. Get ready to create a podcast website that gives visitors more reasons to become listeners!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/399

    Key Moments

    00:00:00 Why Podcast Websites Matter
    00:03:18 Organize Episodes for Listeners
    00:06:12 Feature Guests and Resources
    00:09:33 Prioritize People Over SEO


    1 2 3 41 Next

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