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    News & Politics

    Economics in business

    A PwC podcast series in which our economics experts discuss the UK and global macroeconomic outlook and what this means for businesses.

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    Latest Episodes:
    Episode 17 - How can impact-driven strategies help companies be sustainable? Jan 23, 2020
    Show notes

    Values in society are being reassessed, external stakeholders are gaining more influence and Government policy and regulation are changing. We are now seeing customers and employees wanting to engage with companies that share their values and are increasingly demanding companies to demonstrate their positive contribution to society. In this podcast, we talk to Ioanna Sikiaridi and Priya Ravidran, strategy consultants at PwC, to understand how they use economics and strategy to help companies understand their impact on consumers and wider society, communicate to their stakeholders and integrate impact within their strategy to sustain long-term growth. You can find out more at https://www.pwc.co.uk/services/economics-policy/total-impact-and-measurement.html.


    Episode 16 - Skies Without Limits - The Impact of Drones on the UK Economy Dec 17, 2019
    Show notes

    In this podcast, we discuss the potential impact of drones on the UK economy, drawing on findings from PwC's "Skies without limits" report. We discuss the benefits and the risks of increasing drone uptake across industries, and how governments and businesses can best utilise drones to increase productivity and realise net cost savings of a potential £16bn to the UK by 2030.


    Episode 15 - How AI can enable a sustainable future Oct 16, 2019
    Show notes

    In April of this year PwC published a groundbreaking report, commissioned by Microsoft, which estimated the potential economic and environmental benefits of using AI technology to address climate change and promote sustainability. The report found that using AI applications across four sectors (agriculture, water, energy and transport) could reduce greenhouse gas emissions by 4% in 2030 and contribute up to $5.2 trillion to the global economy. In this episode we are joined by two of the economists behind this analysis, Saloni Goel and Edmond Lee, to discuss these results in more detail and the implications they have for businesses and policymakers globally. Follow the link below see the full report and explore the data further using Microsoft’s Power BI dashboard: https://www.pwc.co.uk/services/sustainability-climate-change/insights/how-ai-future-can-enable-sustainable-future.html


    Episode 14 - How can the UK harness the full potential of its labour force? Sep 20, 2019
    Show notes

    UK employment levels are at record highs, but is there more that we can do to encourage further participation in the workforce and what are the potential gains to be made? In this episode we talk to John Hawksworth, chief economist at PwC, about the UK's current labour market performance and what lessons we can learn from other OECD countries about harnessing the potential of three key demographic groups - women, under 25s and over 55s. The analysis discussed in this episode comes from article 4 of the July edition of PwC's UK Economic Outlook Report, which can be found here: https://www.pwc.co.uk/economic-services/ukeo/ukeo-july2019.pdf


    Episode 13 - What is the impact of Euroclearability? Jul 11, 2019
    Show notes

    We discuss the benefits for emerging capital markets becoming "Euroclearable" and the resulting economic impacts. If you'd like to read more, our full report is available at https://www.euroclear.com/newsandinsights/en/press/2019/2019_mr-04-PWCWhitepaper.html


    Episode 12 - The global economy: predictions for 2019 Feb 01, 2019
    Show notes

    Our economists discuss the key themes emerging for the year ahead and their impact on the global economy - including a slowdown in global economic growth, workers and wages, and trade conflicts.


    Episode 11 - The UK economy - the long-term view Dec 17, 2018
    Show notes

    What's ahead for the future of the UK economy? Looking in particular at GDP and debt, we consider historical and current trends to take a long-term view on the outlook for the UK economy.


    Episode 10 - How have banks responded to post-crisis regulation? Sep 11, 2018
    Show notes

    After the financial crisis, banks were subjected to a global overhaul of the entire regulatory system. 10 years down the line, Nick Forrest, head of our Financial Economics team explains how this has actually affected banks, and the banking sector as a whole. Read more in our report with AFME.


    Episode 9 - Why is wage growth sluggish? Aug 03, 2018
    Show notes

    Labour markets in most advanced economies have (almost) never been better - but wages haven't really picked up. Our Senior Economist, Barret Kupelian, explains what's driving this disparity and what it could mean for businesses.


    Episode 8 - How can companies benefit from Behavioural Economics? Apr 11, 2018
    Show notes

    Organisations are increasingly using Behavioural Economics (BE) to improve the way they interact with customers by better understanding their behaviour. Suresh Natarajan, who leads our BE practice joins Laura to share his experiences of using BE to help clients, and his views on where the field may be headed.


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