Ecommerce Marketing School

Latest Episodes:

The BFCM Bootcamp To Help You Drive More Sales This Season #41 Sep 21, 2020

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Outer Aisle’s Secrets to 5000% Growth in 3 Years (with Vasa Martinez) Sep 18, 2020

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Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares:

The impact influencers have had on their growth.
Why you need to nail your reasons to believe.
Why your emails should be trending, relevant, or convenient.
How to think about rewarding loyal customers vs. brand new ones.

Show Notes & Links:

[5:23] What’s the playbook at Outer Aisle?
[8:41] The most important place for new brands to start.
[10:26] Why Instagram is such a great channel.
[11:33] Outer Aisle’s reasons to believe.
[13:03] A framework for creating your brand’s reasons to believe.
[14:08] How often do you launch campaigns?
[16:38] Building that creative muscle.
[20:17] The types of emails every brand should send.
[23:00] The biggest mistakes brands often make.
[26:23] Their abandoned cart email flow.
[28:59] How to use text and email together.
[30:07] The best campaign he ever ran.
[32:08] Finding the right influencers.
Outer Aisle
Growthbuster
Dave Gerhardt on Twitter
The Ecommerce Marketing Show Home

Quick Wins For Improving Your Shopify Store: Ecommerce Marketing Audit Part 5 #40 Sep 18, 2020

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How To Crush It On Instagram: Ecommerce Marketing Audit Part 4 #39 Sep 17, 2020

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How To Increase Your Average Order Value: Secrets From The Masterminds at DBNY [Summer of Growth #4] Sep 16, 2020

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So what really moves the needle when it comes to increasing AOV for your ecommerce brand? Amlan Das and Cameron Matthews help solve this problem every day. On this episode, they share:

How one brand quadrupled AOV.
The (almost) surefire way to increase AOV.
2 brands with 🔥 bundling strategies.
The math you need to know cold before testing new offers.

Show Notes & Links:

[3:09] What is AOV and why is it so important to growth?
[4:46] How to balance discounting with a consistent AOV.
[9:59] Go-to plays to increase AOV?
[15:43] AOV success stories.
[21:33] Why a dollar amount discount might perform better than a percentage off.
[32:07] Why bundling can have such an impact on AOV.
[40:03] How Privy can help you increase AOV.
DBNY
Amlan Das on Twitter
Contact Cameron
Dan Murphy on Twitter
The Ecommerce Marketing Show Home

Knowing Your Email Stats And What To Look For: Ecommerce Marketing Audit Part 3 #38 Sep 16, 2020

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A Shopify Analytics Primer: Ecommerce Marketing Audit Part 2 #37 Sep 15, 2020

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An Introduction To Google Analytics For Your Shopify Store: Ecommerce Marketing Audit Part 1 #36 Sep 14, 2020

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How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz) Sep 11, 2020

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Starting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares: