Ecommerce Conversations

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Vitaman.com Seeks Real Men for Hair, Skin Care Jun 25, 2021

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On his website, Antonio Centeno lists the businesses he owns. They include Real Men Real Style, a blog and a YouTube channel with millions of readers and subscribers. Menfluential Media is an influencer ad network. And there's Vitaman.com, a direct-to-consumer seller of organic skin and hair products for men. Centeno launched the site in early 2020.

Girlfriend's Eyelashes Spur DTC Entrepreneur Jun 18, 2021

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What prompts an entrepreneur to enter the eyelash industry? For Jason Wong, it was watching his girlfriend apply makeup. Just 23, Wong is a Los Angeles-based serial entrepreneur and consultant. His latest company, Doe Lashes, launched two years ago as a direct-to-consumer seller of comfortable, lightweight eyelashes.

Berlin Brands’ Exec on Ecommerce Acquisitions, Technology, More Jun 11, 2021

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Berlin Brands Group started on eBay 15 years ago. It is now a global ecommerce powerhouse, with over $300 million in annual revenue across a dozen or more brands. Managing Director Christian Salza addresses the company's acquisition process, its focus on technology, and more.

Form Nutrition Finds Opportunity in a Crowded Market Jun 04, 2021

Show notes

Is there a more competitive consumer market than nutritional supplements? I asked that question to Damian Soong, the co-founder of Form Nutrition, a maker and seller of plant-based proteins and food products, which launched in 2017 in the U.K. He and I recently discussed starting the business, nutritional goods, bootstrapping, and more.

BOOM! Founder: Spend 30% of Revenue on Ads May 28, 2021

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Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He's owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising.

Drupal Commerce Founder on Collaborative Code, Software Freedom, More May 21, 2021

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The viability of open-source ecommerce platforms may seem limited given the rise of SaaS providers. Not so, says Ryan Szrama. He's the founder of Drupal Commerce. He wrote the code in 2005 as an addition to the open-source Drupal content management system. "Suddenly I was skyrocketed into collaborative development with a worldwide reach," he said.

Chord.co Founders: Future of DTC Platforms Is Headless May 14, 2021

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Henry Davis and Bryan Mahoney foresaw in 2018 an avalanche of direct-to-consumer companies that served smaller, niche audiences. Chord, a DTC-first ecommerce platform, is their answer to bringing sophisticated, "headless" technology to smaller firms. "We like to call Chord the first headless platform with a brain," Davis told me.

The Magic of Fringe Sport? Improving Lives May 07, 2021

Show notes

Peter Keller launched Fringe Sport in 2010 to help folks assemble home-based gyms. He also wanted to make a lot of money. "I was very financially motivated," he told me. Then he attended a seminar a few years ago that focused on a company's purpose, its mission. He spoke with employees and customers. He discovered the real value in Fringe Sport.

Quality and Craft Drive Chisos Boots Founder Apr 30, 2021

Show notes

The idea for Chisos boots started with back pain. Will Roman, the founder, owner, and lifetime cowboy-boot wearer, injured his back in a motorcycle accident. Wearing boots became painful. So he launched Chisos.com, a high-end, handcrafted bootmaker, in 2019. Quality and craft drive Roman and his outlook on life.

Personal-care Founder: No More Petrochemicals Apr 23, 2021

Show notes

I've interviewed entrepreneurs for this podcast who developed organic consumer-care goods. But none did it before Eric Malka. He and his wife, Myriam, devised shaving oils from their kitchen in 1996 and then launched The Art of Shaving. Their new company, Ingredients, focuses on wellness and sustainability.

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