Ecommerce Conversations

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Guitar Retailer Creates Facebook Store May 22, 2014

Show notes

A growing percentage of Internet consumers use Facebook. By some accounts, it is the second most-popular website, and ecommerce merchants are now finding ways to tap into that traffic. One of them is The Guitar Syndicate, a newly-launched retailer of musical intruments and accessories. It uploads inventory from its ecommerce site to a “Store” tab on its Facebook site. The co-owner of The Guitar Syndicate, Scott Burnett, discuss the company’s Facebook strategy with Practical Ecommerce’s Kerry Murdock.

Miva Merchant President On Platform Upgrades, Cloud Computing May 22, 2014

Show notes

Rick Wilson is the president of Miva Merchant, the pioneering ecommerce platform. Like many ecommerce platforms, Miva Merchant is evolving and it now offers its own hosted shopping cart. Wilson joins Practical Ecommerce’s Kerry Murdock to discuss recent upgrades to that cart, cloud computing generally, and the future of third-party hosting companies.

Adyen President On Simplifying Payments In North America And Overseas May 22, 2014

Show notes

The process of collecting and processing online payments is confusing. There are many parties involved, and the fees are oftentimes difficult to decipher. One company that hopes to clear up the payment process, and to simplify payments from international customers, is Adyen. Its president of North America, Peter Caparso, joins Practical Ecommerce’s Kerry Murdock.

CandlesAndSuch.com Founder Manages Work And Family From Home May 22, 2014

Show notes

The American Dream, for many aspiring merchants, is to work at home, own a business, watch after their kids and enjoy it all. Our guest today does all of that. She’s Kara English, the co-founder of Candlesandsuch.com. She taught herself the ecommerce business, launched a site, and prospered. All from her home. She discusses it with Practical Ecommerce’s Kerry Murdock.

NetSuite Exec On Mobile Commerce May 22, 2014

Show notes

Mobile commerce will likely affect most every ecommerce merchant in one way or the other. NetSuite is a leading ecommerce platform with many ecommerce merchant customers. Its solutions are among the most comprehensive on the market. Malin Huffman is a principal product manager at NetSuite in charge of the company’s mobile efforts, and he joins Practical Ecommerce’s Kerry Murdock to discuss NetSuite’s view of the future of mobile commerce.

SLI - Systems CEO On Money - Making Site Search May 22, 2014

Show notes

There’s site search, and then there’s money-making site search. The former will match words and phrases, and the latter will help consumers find what they are looking for and then suggest items they may not have known they needed. A leader is sophisticated site search is SLI Systems, and its CEO, Shaun Ryan, joins Practical Ecommerce’s Kerry Murdock.

Twenty-four Ecommerce Sites in Four Years May 22, 2014

Show notes

Running a successful ecommerce site takes skill and hard work. But what about running 24 of them? That’s what Brad Likens does. He’s the co-owner of Best Service Stores and, in four years, his company has grown to over $20 million in annual sales with 24 separate ecommerce sites. He does this from his headquarters in suburban Kansas City, and he joins Practical Ecommerce’s Kerry Murdock.

ArtQuiver.com: Original Works of Art, Online May 22, 2014

Show notes

Entrepreneurs are using ecommerce sites in innovative ways. One of these entrepreneurs is Matt Schenck, who, out of personal frustration, decided there had to be a better way for consumers to purchase original art. That idea is now ArtQuiver.com, a groundbreaking ecommerce site that offers high-quality, original works of art directly to buyers. Schenck joins Practical Ecommerce’s Kerry Murdock to discuss the concept, the website and the first year of Art Quiver.

SoundsTrue.com: Sophisticated Platform; Educational Products May 22, 2014

Show notes

Sounds True is a Colorado-based provider of products and services to enable spiritual development. It was founded in the 1980s, and its business model is both interesting and sophisticated. It sells products via wholesale channels. It offers classes and instruction. It publishes a catalog. And it has an ecommerce site with a custom platform that sells both physical and digital products. The manager of this site is Theresa Fox, Sounds True’s managing director – direct and digital, and she joins Practical Ecommerce’s Kerry Murdock.

SEO Expert On Mobile Commerce Strategies May 22, 2014

Show notes

An increasing number of consumers access the Internet via mobile devices. This has looming implications for ecommerce merchants who must decide what platforms their customers will use in the future. Third party services can help owners migrate their sites to mobile devices, and one of those is Mobile Site Optimizer from Covario, the SEO software and services company. Its creator is Stephan Spencer, Practical Ecommerce’s longtime SEO contributor, and he joins Kerry Murdock to discuss Mobile Site Optimizer and mobile strategy generally.

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