eComFuel Podcast

Latest Episodes:

Camping with an eCommerce Venture Capitalist Oct 20, 2017

Show notes

Our discussion recorded while camping covers his time working with Zappos founder Tony Hsieh, travel, and (of course) lessons learned from making numerous investments in the eCommerce space.

You can find show notes and more information by clicking here:

http://bit.ly/2hLQAHt

Selling on Amazon FBA Europe Oct 13, 2017

Show notes

John Cavendish joins me today to share his experience growing an FBA Amazon Europe business and discuss the ins-and-outs of what you need to consider if you want to be successful.

You can find show notes and more information by clicking here: http://bit.ly/2hA9gtI

Building a Big Business Oct 06, 2017

Show notes

We dive deep about the ins-and-outs of raising money, building company culture and how to screen for pro-active employees when hiring.

You can find show notes and more information by clicking here: http://bit.ly/2y3Byql

The Podcast Returns Sep 29, 2017

Show notes

Over the last nine months I've been a total slacker.

The previously weekly podcast got cut back to one flimsy episode a month while I took a sabbatical to take a little time off and figure out what I wanted to do next.

Well I'm thrilled to announce that the podcast is returning to its weekly schedule and I've finally figured out what I want to do with my life.

(Spoiler: Decided against the full-time mime gig. Turns out it wasn't as lucrative as I thought.)

Today on the show I'm excited to bring back the podcast full-tilt, share what I've been up to and what I see ahead for eCommerceFuel.

You can find show notes and more information by clicking here: http://bit.ly/2y8p7Kn

Using Internal Linking to Get More Traffic Sep 22, 2017

Show notes

In the second episode of our SEO series, SEO expert and founder of 180Marketing Jeff Oxford explains how to optimize your internal links to generate more traffic. While internal linking is not the most important SEO factor, solid internal structure will make it easier for Google's crawlers to index your pages.

Jeff explains whether old SEO strategies like PageRank, sitemaps, and domain authority are still relevant in 2017. Separating fact from myth is the most important lesson from this episode and will ensure you're using your time effectively.

Jeff also walks us through a step-by-step process for helping pages rank better and how to get the right traffic.

You can find show notes and more information by clicking here: http://bit.ly/2vQguzP

On-Page SEO Factors: How to Boost Your Rankings without Links Sep 15, 2017

Show notes

You can boost your on-page SEO with some simple fixes that together create big results, and our eCommerce Fuel Forum expert Jeff Oxford can tell you how.

Jeff talks about recent improvements to search engine algorithms that have changed the SEO factors you should be focusing on. We talk about branding, how to handle meta tags, headings, and paragraphs, and why content is still king.

Jeff also ranks each on-page SEO factor out of ten, so you know just which elements to polish up to boost your clickthroughs, traffic, and engagement.

You can find show notes and more information by clicking here: http://bit.ly/2twcm6I

Facebook, Amazon, Investing & More with Andy Bedell Aug 17, 2017

Show notes

Andy Bedell joins us to share some inside knowledge and tips for using Facebook, Amazon, and other resellers to sell and market products effectively. He also shares his own captivating copywriting process and some investment ideas and inspiration. We also talk about CRAP products, Amazon leakage, how Facebook ads work, how to properly vet a reseller, and plenty more.

You can find show notes and more information by clicking here: http://bit.ly/2sMarv5

Unmasking the Borg: 5 Key Takeaways from Amazon's Boost Event Jul 21, 2017

Show notes

Amazon's BOOST Event was the first annual FBA (Fulfilled By Amazon) conference for sellers on the platform. Long overdue guest Bill D'Alessandro joins us to give us his five biggest takeaways from BOOST, including new developments in international selling, protecting your brand on Amazon, multichannel fulfillment, and much more.

Bill learned that Amazon is focusing on international expansion and making Amazon even more attractive to sell with. Seller-Fulfilled Prime is also growing rapidly, and we discuss whether that's a good thing for sellers, or just a smart play by Amazon.

You can find show notes and more information by clicking here: http://bit.ly/2toOUY9

Importing Products from China in 2017 Jul 14, 2017

Show notes

With several Hong Kong exhibitions coming up, it's important to make the most out of the opportunity to meet with factories and directly source products. Cameron Walker is the President of Gifts, Home, and Hardware Group at Global Sources and explains how to get what you want out of these massive events.

You can find show notes and more information by clicking here: http://bit.ly/2sffbL1

Dave Munson from Saddleback Leather Jun 22, 2017

Show notes

It can be tricky to write copy that's both funny and effective. I thought I'd ask Dave Munson of Saddleback Leather, who's a pro at striking this particular balance, for his tips. Dave also talks about how he harnesses video in his business, and what he's learned from running an eCommerce business.

You can find show notes and more information by clicking here: http://bit.ly/2rtgaVV

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