eComFuel Podcast

Latest Episodes:

The Game-Changing ROI of Premium Packaging Jun 09, 2023

Show notes

Have you ever wondered how to build a successful brand while leading a nomadic lifestyle? Elizabeth Mercer is the Owner and Founder of Sleekform.com, a company that makes beautiful ergonomic furniture designed to make the work environment healthier and more comfortable. She is also the official women's ambassador for ECF and joins the show today to dive into the really cool business and life she has built in the process.

In this episode, we dive into Elizabeth's experience in building her brand, including her transition from a very data-driven method of curating a catalogue to a mission-based approach that fully embodies the brand. We also talk about she redesigned the packaging for her furniture and the unexpected but massive impact that it had on her business, how she hires a remote team (including the specific questions she uses to attract exceptional team members), and how she manages to balance work while on the road with her husband.

You can find show notes and more information by clicking here: bit.ly/3oUMQtO

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Life After Business: Selling and Retiring with No Regrets Jun 02, 2023

Show notes

We often hear the story of someone selling their business and then deeply regretting it, and for today's guest that is certainly not the case. Dana Jaunzemis is the founder of PictureHangSolutions.com and HomeHealthTesting.com, one of the earliest members of eCommerceFuel, and an incredible entrepreneur who has a ton of experience in mergers and acquisitions. She joins the show to dive into the whole experience of buying, selling, and what life after business is really like.

Listen in as we explore Dana's motivations for selling her business, her journey in navigating post-sale life, and elements from her entrepreneurial days that she still longs for. Dana also shares her strategies for keeping ties with the entrepreneurial community and sheds light on aspects of business ownership that she's relieved to have left behind.

You can find show notes and more information by clicking here: https://bit.ly/43u2fjm

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Is LinkedIn an Underrated Marketing Gem? May 26, 2023

Show notes

While considering various strategies for attracting website traffic, you might be exploring numerous possibilities, particularly those requiring paid advertising. However, I'd be willing to bet that LinkedIn Ads isn't one of the tools you're utilizing. AJ Wilcox is the host of the LinkedIn Ads Show, an expert in the field, and the owner of B2Linked, a LinkedIn Ads agency that has $150 million in ad spend under its belt. He joins the show today to discuss some of the surprising growth opportunities on the dark horse of social media platforms.

Listen in as AJ shares what you need to know in order to understand LinkedIn better, whether there is anything worth exploring for your eCommerce business, and why it is the easiest platform to go viral on. We also discuss best practices for LinkedIn Ads and organic content, what you need to know about running paid ads on the platform, and some of the ways entrepreneurs of all kinds can leverage LinkedIn for their businesses. So tune in, get ready to take some notes, and prepare to elevate your LinkedIn game to a whole new level.

You can find show notes and more information by clicking here: https://bit.ly/3BJomGr

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

The Psychology Behind Powerful Cold Emails May 19, 2023

Show notes

Are you overlooking the untapped potential of cold outbound emails? Meet returning guest Danny Kirk, the owner and founder of Kirk & Co, a company that specializes in outbound cold emails, and the host of PromptPod, a podcast focused on prompt engineering. In this episode, Danny sheds light on how eCommerce store owners may be missing out on leveraging cold emails to their full potential.

Listen in as he shares lessons and insights he has learned through his cold outbound email experience, the key factors that contribute to successful email campaigns, and the significance of personalization, targeting strategies, and crafting powerful copy. We also discuss how Danny uses AI, whether links actually hurt your deliverability, and what metrics you should be monitoring in your email strategy to optimize your efforts.

You can find show notes and more information by clicking here: https://bit.ly/3pvDzYU

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Business vs. Family: How Successful Entrepreneurs Strive for Both and Achieve More May 12, 2023

Show notes

Are you tired of hearing about work-life balance and feeling like it's an impossible feat? Steve Chou is the founder of MyWifeQuitHerJob.com and Bumblebee Linens, as well as the author of The Family-First Entrepreneur: How to Achieve Financial Freedom Without Sacrificing What Matters Most, and he has successfully built a business that serves his life and family. In this episode, we're diving into the work-life balance fallacy in a completely off-the-cuff and unplugged conversation.

Listen in as we discuss the myth of "having it all" and why it's simply not possible, how to optimize for less stress in life, and how Steve manages to work only 20 hours per week on average. Steve also shares how he determines what he should be working on every day and tips for staying productive while maintaining balance in your own personal and professional life.

You can find show notes and more information by clicking here: https://bit.ly/3p7H5bZ

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

From Zero to Viral: The Art and Science of Compelling Short-Form Video Creative May 05, 2023

Show notes

If you haven't yet hopped on the short-form video bandwagon, now might be the time to start. Savannah Sanchez is the founder of TheSocialSavannah.com, a TikTok expert, and an official TikTok Agency Partner who helps top eCommerce brands elevate their business with creative content on TikTok, Instagram, and Facebook. In this episode, we dive into her insights and tips on short-form video, TikTok, and the content-creation process.

Listen in as Savannah discusses the power of short-form video, why it's become such a popular format for brands, and how short-form video can help businesses engage with their audience and build brand awareness. We also discuss the different platforms for short-form videos, tips for creating engaging short-form content, what Savannah's content creation process looks like, and the power of a good hook.

You can find show notes and more information by clicking here: https://bit.ly/3AKtqKc

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How to 5X Sales from Email Marketing in a Year Apr 28, 2023

Show notes

Toni Herrbach is a long-time eCommerce Fuel member and email marketer who has been in the eCommerce game for a long time. Having increased the email list for NotConsumed.com by a whopping 100,000 subscribers—which in turn helped to 5X the revenue generated from that email list—Toni has a wealth of knowledge when it comes to marketing.

In this episode, we're diving into what she has been up to in the trenches of marketing for NotConsumed.com, including how she grew subscribers and revenue, how often they email the list, and how often they clean the list. We also discuss SMS marketing strategies, the jewelry business and related partnership that Toni started, and what she has learned along the way.

You can find show notes and more information by clicking here: https://bit.ly/41zW8JC

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Nine Brands, One Vision: Insights from Building a Holding Co. with Kelcey Lehrich Apr 21, 2023

Show notes

Are you curious about the challenges and rewards of building a holding company with multiple eCommerce businesses? Kelcey Lehrich is a longtime member of eCommerceFuel and one of the masterminds behind 365-Holdings.com, a company that has several eCommerce businesses and generates a colossal eight figures in revenue.

In this episode, Kelcey shares his journey of building his business and his approach to durable capital, why he chose the holding company model, and the challenges that come with it. Plus, Kelcey will tell us all about what it was like hosting a conference last year for other holding company operators, how he ended up with his own bobblehead, and more.

You can find show notes and more information by clicking here: https://bit.ly/41hWmoJ

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Breaking Down the Highly-Effective Funnel at Heart & Soil Apr 14, 2023

Show notes

As eCommerce owners, we often get caught up in our own perspectives and forget what it's like to be a customer. So today, we're going to shift our mindset and take a fresh look from the other side of the coin: the customer's perspective.

Listen in as I share a personal experience of how I discovered a brand I was previously unfamiliar with and made a purchase from them in just 25 minutes—quite unusual for someone who is typically a non-impulsive buyer. You'll hear about the customer journey as it played out in real life, exploring what this brand did really well and what they could have improved, and gain insights into why it's essential to view your funnel from the customer's perspective and create a purchasing journey that resonates with them to create lifelong fans.

You can find show notes and more information by clicking here: https://bit.ly/3KCnJm3

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Talking Shopify's Dominance, WooCommerce's Niche and Inventory Forecasting Apr 07, 2023

Show notes

In this episode, we're continuing our chat with Adii Pienaar, who has established successful companies like WooThemes and WooCommerce, and is presently involved in a new enterprise called Cogsy. In addition to his business ventures, Adii is the author of Life Profitably and the host of the Life Profitably podcast, and his unique perspective on Shopify is undoubtedly unmatched.

Listen in as we continue to dive into the world of eCommerce and discuss the benefits of using WooCommerce versus Shopify, as well as what it was like building a shopping cart from scratch. Adii also shares how Cogsy is helping merchants and solving a major pain point for eCommerce owners, and we wrap up the episode with a lightning round of questions.

You can find show notes and more information by clicking here: https://bit.ly/3zRAFQp

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