Don&#8217;t Write That Book

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Choosing A Publishing Path Jan 11, 2024

Show notes

In this episode of Don’t Write That Book, Mike and AJ will tell you everything you need to know about the three primary publishing paths and how to decide which is right for you. With all the misinformation and disinformation from all corners of the publishing industry, it’s important for authors to learn enough to make decisions based on their own needs and to advocate for themselves and their goals. AJ and Mike bust a whole lot of myths in this episode and give you the straight talk you need to chart your own course.

Books/Resources Mentioned:

The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4J

Start With Why, Simon Sinek: https://a.co/d/7fVZhPe

Ingram: https://www.ingramspark.com/

Bowker/ISBNs: https://www.bowker.com/isbn-us

Publisher’s Marketplace: https://www.publishersmarketplace.com/

Page Two: https//PageTwo.com

Inspired Girl: https://inspiredgirlbooks.com

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn:

https://www.linkedin.com/in/mikemichalowicz/

Creating A Second Edition Jan 04, 2024

Show notes

In this episode of Don’t Write That Book, Mike and AJ focus on nonfiction second editions. What are they? What warrants the need for one? How the heck do you go about revamping a book for its second edition? They’ll share personal stories from creating revised and expanded editions of Mike’s books Profit First and Clockwork, including their “from the ground up” process. And as is often the case in their conversations, Mike and AJ stumble upon ideas for new books. (They’re up to three new books they need to write based on their podcast conversations, for those keeping track!)

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:

Not Your Sidekick, C.B. Lee: https://a.co/d/33ijgHz

Atomic Habits, by James Clear: https://a.co/d/fWdXTwS

Traction, by Gino Wickman: https://a.co/d/c9CgXqt

The Entrepreneurial Leap, by Gino Wickman: https://a.co/d/bDTUYIt

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Title Your Book to Sell Dec 28, 2023

Show notes

In this episode of Don’t Write That Book, Mike and AJ do a deep dive into how to title your book to appeal to your ideal readers. With so many misconceptions about what makes a good title, it’s no wonder many authors get stuck—stuck trying to come up with a title or stuck with a title that hinders discoverability. AJ shares her framework for brainstorming titles based on your book’s fundamentals and Mike reveals his hacks for memorable titles. You’ll also learn about the job of a subtitle in and hear about Mike and AJ’s title successes and failures.

Books/Resources Mentioned:

Steal the Show, Michael Port: https://a.co/d/bEawpiT

Book Yourself Solid, Michael Port: https://a.co/d/0A6vjvb

The Referable Speaker, Michael Port and Andrew Davis: https://a.co/d/jiQwGtq

Fascinate, Sally Hogshead: https://a.co/d/eZ8nI04

The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4J

https://PollFish.com

https://pickfu.com

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Transform Your Draft Into A Must Read Dec 21, 2023

Show notes

In this episode of Don’t Write That Book, Mike and AJ give a detailed breakdown of the editing process for a nonfiction book. Editing is more than fixing errors—there are bigger issues to solve before you get to the “polish” stage. Does your book work for your readers? Does it meet readers where they are? Is your book organized in a way that makes sense to them? Can they do all the things you’re asking them to do? Also in this episode, AJ talks about the importance of self-editing and how to endear yourself to your future editors.

Books/Resources Mentioned:

On Writing, Stephen King: https://a.co/d/hYTMnA6

On Writing Well, William Zinsser: https://a.co/d/04sdUOr

In Search of You, Kasey Compton: https://a.co/d/1tK7DSq

Embrace the Power of You, Tricia Montalvo Timm: https://a.co/d/di2yWV5

I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave, Clint Pulver: https://a.co/d/gOlMlN8

Pre-submission Checklist (Editing Tool): https://writeamustread.com/tools

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources_:_ https://writeamustread.com/tools

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Understanding Your Ideal Reader Dec 14, 2023

Show notes

In this episode of Don’t Write That Book, Mike and AJ break down the difference between an avatar and an ideal reader, and why the distinction matters. They share how connecting to the hearts and minds of that reader is the secret sauce to their books’ success, and guide the listener into the steps needed to identify who their ideal reader is, and why it’s often an earlier version of themselves.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start

receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review

on your podcast app.

Books/Resources Mentioned:

Embrace the Power of You, by Tricia Timm: https://a.co/d/2CVB7Hq Moneyball, by Michael

Lewis: https://a.co/d/deRHAOJ

The Personal MBA, by Josh Kaufman: https://a.co/d/cyWAh4E

The Privileged Poor, by Anthony Jack: https://a.co/d/c4cuaYV

BenBella Books: https://benbellabooks.com/

Writer Beware: https://writerbeware.blog/

Good e-Reader: https://goodereader.com/blog/

Query Tracker: https://querytracker.net/

Jane Friedman: https://JaneFriedman.com

Publisher’s Marketplace: https://www.publishersmarketplace.com/

Savanah Bananas: https://thesavannahbananas.com/

James Clear: https://jamesclear.com/

Page Two Publishing: https://pagetwo.com/

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

FB: https://www.facebook.com/AJHarperAuthors

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

All books: https://mikemichalowicz.com/books/

Socials:

IG: https://www.instagram.com/mikemichalowicz/

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Does Your Book Work? Dec 07, 2023

Show notes

“To write a book that’s effective, you have to know it’s effective, first.” On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz break down a common mistake authors of prescriptive nonfiction make: not taking their content for a test drive to ensure it actually is doable.

They’ll talk about how they’ve developed their process to build out action steps, identify gaps in their expertise and the reader’s understanding, and implement a test drive to fine tune those action steps until there is no doubt they’ll work.

(They even throw in some bonus insider baseball knowledge about crucial steps in publishing many who opt to self-publish skip, steps that are a dead giveaway the author is a newbie.)

Books/Resources Mentioned:

Delight in the Limelight, by Linda Ugelow: https://a.co/d/451dei5

Test Drive Your Content program: https://top-three-book-workshop.mykajabi.com/offers/eTgyWRGj

Connect with AJ & Mike:

AJ Harper:

https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Mike Michalowicz:

Profit First: https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

All In: https://mikemichalowicz.com/all-in/

Surge: https://mikemichalowicz.com/surge/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

The Book That Changes Everything Nov 30, 2023

Show notes

Welcome to the first episode of Don’t Write That Book, where AJ Harper and Mike Michalowicz will share their journey as authors, with plenty of tips and earned wisdom from their decade and change of co-writing best-selling books together.

In this episode, they’ll talk about the mindset shift that they wish all authors would make, from thinking a book is only a “better business card” to knowing that it requires time and careful consideration to write a must-read, a book that can truly change a reader’s life. You’ll also hear about how they met and started writing game-changing books.

They’ll share their fundamental belief that if the reader is the focus, it can answer every question you have about writing a transformational book. From this core value, they’ll explain how this helps authors meet their reader where they are. You’ll learn how the “reader first” mindset can help writers filter content and draft a transformational outline, and even help in marketing.

Books Mentioned:

Ramit Sethi’s I’ll Teach You How to be Rich: https://a.co/d/g0nK8LS

Rick Rubin’s The Creative Act: https://a.co/d/bf02xBc

Connect with AJ & Mike:

AJ Harper:

https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources_:_ https://writeamustread.com

Mike Michalowicz:

Profit First: https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

All In: https://mikemichalowicz.com/all-in/

Surge: https://mikemichalowicz.com/surge/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources_:_ https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

My Most Successful Book- Why It Worked Nov 30, 2023

Show notes

On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz focus on how they came to write Mike’s best-selling book, Profit First, using the “reader first” method. They self-published the book as their publisher didn’t believe it could sell and wanted them to write a different book entirely. (The book went on to sell over a million copies…) AJ and Mike explain how they came to understand what their readers needed after The Pumpkin Plan as opposed to the book the publisher pitched, then set out to write that book.

In this episode, you’ll learn that a must-read book not only must be compelling, but that it must deliver on its promise. They’ll touch on using the Hero’s Journey to not only keep the reader on the page, but how it can help authors structure their books and ultimately build trust.

(You’ll even get some insider baseball knowledge on how to accurately track book sales and some of Mike’s gonzo methods for marketing!)

Other Books Mentioned:

The Coaching Habit, by Michael Bungay Stanier: https://boxofcrayons.com/boc/the-coaching-habit-book/

Connect with AJ & Mike:

AJ Harper:

https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Mike Michalowicz:

Profit First: https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

All In: https://mikemichalowicz.com/all-in/

Surge: https://mikemichalowicz.com/surge/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources: https://mikemichalowicz.com

Socials: