Don&#8217;t Write That Book

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

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My Publisher Told Me to Stop Writing Books Until... Mar 21, 2024

Show notes

In this episode of Don’t Write That Book, Mike and AJ discuss a reality check from his publisher, Penguin Random House. Instead of letting it get them down, you’ll hear them regroup and re-strategize in real time.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Books/Resources Mentioned:

10x Is Easier Than 2x, by Dan Sullivan: https://a.co/d/0Dfmg7F

Exactly What To Say, by Phil Jones:

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Cover Design Mar 14, 2024

Show notes

In this episode of Don’t Write That Book, AJ and Mike layout the key components of what makes a compelling book cover. They’ll explain why on-trend covers matter and detail the problems that can arise when you skip working with a professional cover designer.

Books/Resources Mentioned:

The 3.3 Rule, by John Briggs: https://a.co/d/fpODfBB

Write Useful Books, by Rob Fitzpatrick: https://www.amazon.com/Write-Useful-Books-recommendable-nonfiction-ebook/dp/B0983HFQX7

The Resilience Plan, by Dr. MH Pelletier: https://a.co/d/3rvzPzP

Pickfu: https://pickfu.com

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Dos and Don'ts For Audiobooks Mar 07, 2024

Show notes

In this episode of Don’t Write That Book, Mike and AJ recall their own experience of recording their audiobooks and explain why, for nonfiction, it’s important for the author to read their own book. They also get down to brass tacks with respect to costs and expectations for returns.

Books/Resources Mentioned:

Common Mode, recording studio in NJ

https://WordsRated.com

Expectation Effect, by David Robson: https://a.co/d/dNfUktX

ACX

Findaway Voices

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Licensing Your Book and Brand Feb 29, 2024

Show notes

In this episode of Don’t Write That Book, listeners will hear step-by-step how Mike expanded the Michalo-verse into licensing his intellectual property to spread the message of his books without overworking himself. He’ll walk you through the process from start to finish.

Books/Resources Mentioned:

Duct-Tape Marketing, by John Jantsch: https://a.co/d/0mrfDpg

Motherhood, Apple Pie and All That Happy Horseshit, by Cyndi Thomason: https://a.co/d/57Slevv

Profit First for Micro Gyms by John Briggs: https://a.co/d/eVCQug7

Profit First for Real Estate Investing, by David Richter: https://a.co/d/bz88yA9

Profit First for e-Commerce Seller by Cyndi Thomason: https://a.co/d/8gw9RIe

Profit First for Minority Business Enterprises, by Susanne Mariga: https://a.co/d/1sRQjS7

Profit First for Therapists, by Julie Herres: https://a.co/d/50lgB38

Fix This Next for Healthcare Providers, by Kasey Compton: https://a.co/d/332qACh%20ISBN13%209781736211908

In Search of You, by Kasey Compton: https://a.co/d/gqLz6S2

Unreasonable Hospitality, by Will Guidara: https://a.co/d/dVsvTZg

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn:

https://www.linkedin.com/in/mikemichalowicz/

The Next Steps: Post-Launch Feb 22, 2024

Show notes

In this episode of Don’t Write That Book, Mike and AJ continue to discuss launch strategies with a focus this episode on post-launch. You’ll learn about the reading slump, how to track sales from available sources, and why authors should connect with other authors to keep their books alive.

Books/Resources Mentioned:

Atomic Habits, by James Clear: https://a.co/d/ivufoOl

Miracle Morning, by Hal Elrod: https://a.co/d/74r4xtN

E-Myth, by Michael E. Gerber: https://a.co/d/2nxvstQ

Giftology, by John Ruhlin: https://a.co/d/ben9bCe

Blowback, by Miles Taylor: https://a.co/d/gNhUgUL

The Long Game, by Dorie Clark: https://a.co/d/h4dcevB

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Creating A Successful Book Launch Feb 15, 2024

Show notes

In this episode of Don’t Write That Book, Mike and AJ continue to discuss the book launch process, with a focus on the week leading up to, the week of, and the week just after a book is released to the public, and everything an author should know.

Books/Resources Mentioned:

Atomic Habits by James Clear: https://a.co/d/ivufoOl

The Long Game by Dorie Clark: https://a.co/d/h4dcevB

Tough, by Laura Belgray: https://a.co/d/gu6CF26

BookPal.com

Porchlight

TCK Publishing Calculator: https://www.tckpublishing.com/amazon-book-sales-calculator/

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

How to Prepare Your Pre-Launch Feb 08, 2024

Show notes

In this episode of Don’t Write That Book, Mike and AJ share hacks and ideas they’ve developed over the years for a successful book launch. Not only will you hear one of the craziest stories from Mike yet, but you’ll learn how to create a plan for your own book launch, what’s crucial for it to be a success, and everything in between.

Be sure to visit

https://dwtbpodcast.com

for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:

E-Myth, by Michael E. Gerber: https://a.co/d/5JLnTXh

Never Lose a Customer, by Joey Coleman: https://a.co/d/dRlzfHG

Never Lose an Employee, by Joey Coleman: https://a.co/d/fsH8pbg

The Coaching Habit, by Michael Bungay Stanier: https://a.co/d/gPxfNhp

The Mirrored Door, by Ellen Taaffe: https://a.co/d/isXMc4U

https://Kindlepreneur.com

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Is Hybrid Publishing Right For You? Feb 01, 2024

Show notes

In this episode of Don’t Write That Book, AJ and Mike will tell you everything you need to know about hybrid publishing, from how to vet the right publisher, what the real costs are, and how to flag an imposter. You’ll also learn about timeline expectations for publishing as well as the real scoop on royalties.

Books/Resources Mentioned:

IBPA Hybrid Publishing Standards: https://www.ibpa-online.org/page/hybridpublisher

Page Two: https://pagetwo.com

Wonderwell: https://wonderwell.press

She Write Press: https://shewritespress.com

IdeaPress Publishing: https://ideapresspublishing.com

Exactly What to Say, Phil Jones: https://a.co/d/6a2lNf6

The Coaching Habit, Michael Bungay Stanier: https://a.co/d/e9zb2Tv

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials: