Do This, NOT That: Marketing Tips with Jay Schwedelson

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**Do This, NOT That: Marketing Tips with Jay Schwedelson**

Welcome to “Do This, NOT That!” – your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience’s minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
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Tune in to “Do This, NOT That!” to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

Latest Episodes:

🟣Chief Growth Officer @ Thorne: Negative Split Life Philosophy w/Mary Beech🟣 | Ep. 503 May 07, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Check out Thorne (T-H-O-R-N-E) at thorne.com to explore their supplements and wellness tools, and connect with Mary Beech on social to follow her work leading growth.

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Running the second half of a marathon faster than the first sounds borderline impossible, but Mary Beech treats that idea (the negative split) as a life philosophy. As Chief Growth Officer at Thorne, she sat down with Jay Schwedelson to get into why Gen Z will sit through an hour-long Reddit AMA but scroll right past your TikTok, why 65% of Americans say picking a supplement is more confusing than filing their taxes, and what actually changes when a marketer trades the CMO seat for full P&L ownership.

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Best Moments:

(03:45) Why she'd never go backwards to CMO and what the CGO title really unlocks

(05:30) Her head of sales is her closest peer at Thorne, on purpose

(07:45) The wellness confidence stat that should make every marketer rethink their content

(08:30) Gen Z's split brain, six-second ads and hour-long Reddit AMAs in the same week

(13:30) Why TikTok hasn't cracked for a clinical supplement brand even though everyone else is winning there

(18:45) The negative split applied to your career, today gets to be better than yesterday ㅤ

What’s Up THIS WEEK!🧠NEW! Email Phrase AI Is Secretly Hunting For....TV SHOW HACK! | Ep. 502 May 05, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Big shoutout to our sponsor, Knak!

Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

See how it all works, get started at knak.com/demo

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Turns out Gmail and Apple Mail are quietly scanning your emails for very specific phrases, and if you're not using them, your open rates are leaking out the back door. Jay Schwedelson breaks down the new Attentive data on signal phrases, why Duolingo's plan to be "less unhinged" might be a strategic miscalculation, and a Google AI mode stat that should make every marketer obsess over their email list. There's also a Gravitron story from 1989 that you absolutely cannot unhear.

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Best Moments:

(00:30) The new "signal phrases" AI email summaries are hunting for at the top of your messages

(01:15) Why "What's included:" is the number one structural cue beating every other phrase

(02:15) Duolingo's CMO promising fewer butt jokes and why that's the wrong call

(03:30) Reddit's 69% ad growth and why intent beats scrolling brain rot every time

(05:00) Google AI mode hits 75 million daily users with 93% zero-click queries

(06:15) The Gravitron incident, the angry adult, and a $10 shirt purchase at age nine

SPECIAL SERIES ==> 🚨 NEW: LinkedIn Feature That is Game Changer for Webinars & Events ➕ NEW Instagram Must-Know Metric! <== | BATHROOM Break #106 COLLAB: The Marketing Millennials + Do This, Not That May 04, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Two platform updates dropped this week that quietly change the math for B2B marketers, and Jay Schwedelson and Daniel Murray get into both before the AC kicks in. LinkedIn finally killed the worst part of running event ads, Instagram just made it painfully obvious which videos people skip, and there's a tight window to ride the algorithm before the rest of the crowd catches on.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(02:39) LinkedIn just killed the event page workaround that's been wasting marketers' time for years

(03:31) Why off-platform event ads should bring webinar registration costs down fast

(03:49) Instagram pushed share rate and skip rate front and center this week

(04:31) The first two seconds are the headline of your video, and skip rate will rat you out

(05:47) Platforms quietly amplify whoever jumps on their new features first

(06:28) Get in early on the events feature before CPMs climb with the crowd

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Follow the Marketing Millennials podcast and tune into the weekly Bathroom Break series. Connect with Daniel on LinkedIn to tell him what marketing topics you want covered next.

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500th Episode!!🔥 HATE Mail! Jay Shares it ALL!! | Ep. 500 May 01, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Five hundred episodes in, and the celebration is reading hate mail. Jay Schwedelson cracks open a year's worth of nasty unsubscribes, brutal reviews, and one dagger that reads "no one would miss this if you stopped." Somewhere between the salmon complaints and the "man card" insult, there's an actual point about why turning some people off is the cost of being worth listening to.

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Best Moments:

(00:38) Why the early hour-long interviews almost killed the show before it started

(02:04) The exact reply that goes back to every mean unsubscribe

(03:03) Pushing back on the AI environmental damage hate mail

(04:45) The weekly salmon dinner finally gets explained

(05:56) The "man card" insult that earned a permanent place in the hall of fame

(09:07) The case for doing one small thing every single week so you never stop learning

Marketing Automation Platform Fails 🎯 SPECIAL GUEST!! Jaina Mistry from KNAK Apr 30, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Big shoutout to our sponsor, Knak!

See how it all works, get started at knak.com/demo

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Marketing automation platforms are the one piece of the MarTech stack everyone seems to have a complaint about, and Jaina Mistry, Director of Brand and Content at Knak, has a pretty clear theory on why. She joins Jay Schwedelson to unpack what marketers keep getting wrong when picking these platforms, why scoring leads on opens and clicks is a trap, and how a computer science grad who hated software engineering ended up running brand and content for some of the most-loved companies in email.

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Best Moments:

(02:00) The teenage Buffy fansite obsession that accidentally became a career

(04:30) Why being afraid of AI is the worst possible move for a marketer

(06:15) The real reason no one ever loves their marketing automation platform

(08:00) The shiny-feature magpie effect that wrecks most RFP processes

(10:45) Why marketers keep paying for features they have no idea they have

(13:00) The case for ditching opens and clicks as scoring signals

(20:30) A surprisingly strong soft spot for the Saw movies

What’s Up THIS WEEK?? Instagram Releases New App? 🧸 Toddler Influencer Kit No One Asked For PLUS ✈️ JetBlue Confirmed Incognito Trick Is REAL | 499 Apr 28, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Jay Schwedelson is in full chaos mode this week, and honestly, same. A toy company just sparked a legit debate about what we're teaching two-year-olds to aspire to, JetBlue's social team accidentally confirmed the travel booking conspiracy theory everyone's been whispering about for years, and there's fresh data that should make every marketer rethink the content strategy they've been running on autopilot.

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Best Moments:

(00:30) Argos dropped an influencer kit for toddlers and parent groups are not having it

(01:45) Instagram quietly launched a new app called Instance to go head-to-head with Snapchat - already live in Spain and Italy

(02:56) New research shows adding a recency signal to your content is lifting engagement by at least 20% across every platform

(04:16) Dated content has a 50% higher chance of surfacing in ChatGPT and other LLM results - this one is worth acting on today

(05:00) 60% of Google searches now end without a click, and analysts say that number is headed toward 70% by the end of 2026

(06:45) JetBlue replied to a complaint on X by telling the user to book in incognito mode - and accidentally validated every travel hack you've ever heard

SPECIAL SERIES ==> 📸 ChatGPT Just Got Way Better ➕ What Celeb Do You Look Life??? <== | BATHROOM Break #105 COLLAB: The Marketing Millennials + Do This, Not That Apr 27, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Something you probably didn't expect to learn from a bathroom break podcast: which AI platform you're not using might be the thing quietly holding your marketing career back. Jay Schwedelson and Daniel Murray skip past the theoretical AI conversation and get into the actual tools, connectors, and updates worth your attention right now. And somehow, a very personal story about Patrick Dempsey's nose job makes it all land harder.

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Best Moments:

(02:30) ChatGPT's image upgrade now lets you generate a full multi-slide carousel in one single prompt

(03:30) Why setting up Claude skills for your brand voice means you never have to re-explain your dos and don'ts again

(04:22) The hard truth: if you only use one AI platform, you are not doing good marketing

(05:00) The Claude and Canva connector that outperforms anything inside Canva's native AI

(05:15) Why canceling your Starbucks run to pay for Claude Pro, Gemini Pro, and ChatGPT Pro might be the best career move you make

(06:30) Jay uploads his photo to ChatGPT to find his celebrity lookalike and gets a result that genuinely upsets him

Life HACK! 🛑 This Feels Awkward…But It Works! 👊 How talking more and typing less can change your career! Ep: 498 Apr 24, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Big shoutout to our sponsor, Knak!

See how it all works, get started at knak.com/demo

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Ever notice how you can do real business with someone for months without ever actually getting on a call with them? That's the setup Jay Schwedelson is pulling off right now, and there's a Stanford study, a sneaky read receipt trick, and a LinkedIn button most people scroll right past behind it. If you're still typing novels into Slack and texting paragraphs, this one is going to bug you in the best way.

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Best Moments:

(00:45) The Stanford study that says speaking gets your thoughts across four times faster than typing

(02:11) The hidden read receipt inside voice memos that almost nobody talks about

(03:00) The dictation stack Jay runs and why typing everything is leaving ideas on the table

(03:39) The tiny microphone icon on the LinkedIn app that changes how you build relationships

(04:45) Why the most connected world ever somehow feels the most disconnected

(06:45) The dinner brag Jay refuses to accept as a personality trait

A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496 Apr 23, 2026

Show notes

Follow Amanda Cole on LinkedIn for the sharpest AI and marketing takes you haven't heard yet, and head to bloomreach.com/cloudy for a free two-minute personalized forecast on upgrading from a legacy ESP to a modern sending platform.

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Few people speak plainer about where MarTech is actually headed than Amanda Cole, the CMO at Bloomreach, so it tracks that her return visit with Jay Schwedelson turned into a string of hot takes that cut against almost everything the industry keeps repeating.

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She makes the case for ditching tools you're already paying for, designing a loyalty program that actually rewards the right people, and rethinking what it even means to hire a marketer right now. Worth a listen if you've ever stared at your tech stack and wondered how much of it you could rip out tomorrow.

FREE Registration for Innovation Fest 2026! Click here

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Best Moments:

(02:08) The case for divesting from MarTech instead of piling on more of it

(03:48) Why most lightweight tools are just UI wrappers you can now talk to AI to replace

(05:30) Loyalty programs are broken when all they attract are discount hunters

(06:15) Excluding one-hit-wonder buyers from ad spend is saving brands millions a month

(07:36) Why Fred Reichheld walked away from NPS and started preaching earned growth

(08:30) Don't hire more marketers, train your AI agents and then hire weirder people

(11:55) Who Amanda actually reads and watches to stay ahead of every AI shift

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

What’s Up THIS WEEK?? 📬 Your Deliverability Rate Is Lying to You, Does Podcasting Advertising Work? Backstreet Boys? TV Recos? | Ep. 495 Apr 21, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

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Most marketers think a 98% deliverability rate means their emails are landing in the inbox. Spoiler: it does not. Jay Schwedelson breaks down one of the most misunderstood stats in email marketing, plus shares a surprisingly simple subject line tweak that's boosting open rates by nearly 20%, and why podcast ads might be the most underrated channel you're not using yet.

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Best Moments:

(00:30) Why your 98% deliverability rate is actually misleading you

(01:30) The promotions tab counts as the inbox, and most marketers don't know that

(03:45) Stat-only subject lines are quietly outperforming everything else right now

(02:03) Over half of Americans are monthly podcast listeners, and host-read ads are dominating

(05:15) Instagram now lets you edit comments, and Jay is not sure anyone asked for this

(07:00) WrestleMania tickets cost more than Backstreet Boys, and that math is not mathing

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