Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

SPECIAL SERIES ==> Marketing During Holiday?? <== | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not That May 25, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Memorial Day weekend brings up the eternal marketer's debate: do you keep the emails flowing or pump the brakes for the holiday? Jay Schwedelson and Daniel Murray make a strong case for sticking with consistency, plus share a surprisingly clever trick for turning all those out-of-office auto replies into retargeting fuel. Stick around for a housewarming gift confession that'll either make you laugh or quietly question your own friendships.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:46) The Irish goodbye strategy for surviving networking events you didn't want to attend

(02:49) Why breaking consistency for a holiday is a bigger mistake than the lost opens

(03:47) Turning out-of-office auto replies into a retargeting goldmine with one AI tool

(05:38) The subject line trick for speaking to the exact moment your audience is living in

(08:34) How LinkedIn's new 24 to 48 hour algorithm window is changing what a "flop post" looks like

(10:37) The unopened housewarming gift sitting on a counter for six months that says everything about adult friendships

23x NYT BEST SELLING AUTHOR! SPECIAL GUEST!! Laura Morton (also Publisher of MY BOOK!!)📙📘📗📕📚 | Ep. 512 May 22, 2026

Show notes

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research. Let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Connect with Laura Morton on LinkedIn and explore Lasega Books at lasegabooks.com to learn about her hybrid publishing imprint.

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Imagine writing your first book, hitting a wall, and then learning the person guiding you through it has 23 New York Times bestsellers on her shelf and 60-plus titles with names like Justin Bieber, the Jonas Brothers, and Al Roker.

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That's the call Jay Schwedelson made when he started writing Stupider People Have Done It, and the person he kept hearing about was Laura Morton.

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She's the publisher behind his book, the founder of Lasega Books, and she joins to pull back the curtain on what really sells, what AI can't fake, and why pre-orders quietly decide everything.

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Best Moments:

(02:45) Four million books were published last year, and the average one sells just 300 copies

(06:00) The three boxes a book has to check before Laura agrees to publish it

(07:05) Why even billionaire founders walk in feeling like total impostors

(09:38) How Laura spots an AI-written manuscript in under a minute

(14:30) The word "intimacy" broken down into "into me you see," and why that's what readers really come for

(17:00) The real reason pre-orders matter more than the launch week itself

(22:15) Writing the book is only ten percent of the work, the other ninety is what most authors miss

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Partner with Jay: https://www.jayschwedelson.com/contact

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Ask Us ANYTHING!! 🕵️ The Free AI Trick That Exposes Any Competitor's Tech Stack | 511 May 21, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

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Most people use AI to spit out a blog post and call it a day, but Jay Schwedelson thinks that's leaving the good stuff on the table. He shares a few sneaky free-tier tricks that pull back the curtain on your competitors' martech stacks, make AI tools quote your brand back to searchers, and even predict which emails in your inbox will get opened. Then things go fully off the rails into reality TV territory.

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Best Moments:

(01:20) The Ask Gemini button hiding in your Chrome browser that exposes any competitor's full martech stack

(03:14) Why comparison tables are the number one piece of content AI engines hunt for when answering queries

(04:14) A ChatGPT prompt that builds a competitive comparison table skewed in your favor without lying

(05:11) Uploading a screenshot of your analytics dashboard so AI can tell you what to actually do with it

(06:00) The cheesy inbox screenshot trick that ranks which emails are most and least likely to be opened

(07:30) Why Send Help is not the horror movie everyone thinks it is, plus the most bonkers reality show on TV right now

What’s Up THIS WEEK: 😳 New BEST Day to Send Email? HULU ‘Send Help’📺 | 510 May 19, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Big shoutout to our sponsor, Knak!

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See how it all works, get started at knak.com/demo

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Friday used to be the day no one bothered sending emails, and now it's quietly become one of the two best days of the week, with Jay Schwedelson walking through fresh numbers from a 26 billion email study to prove it. There's also a quick read on how Alexa Plus is changing the way Amazon shoppers find products, why use case copy is suddenly the most valuable thing you can put on a landing page, and a real talk on which days webinars actually show up. Plus a Spotify logo panic that says a lot about how we're all doing.

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Best Moments:

(00:16) Omnisend pulled apart 26 billion emails and Friday quietly climbed into the top two send days of the week

(01:25) Sunday's 11 AM window delivers a 33.69 percent open rate, one of the strongest stretches anywhere in the week

(02:00) Spotify swapped its logo for a disco ball and the internet briefly lost its collective mind over an app icon

(02:34) Alexa Plus is rolling out across Amazon and use case copy like "best for" and "ideal if" is the new language AI shopping assistants reward

(03:54) Year over year webinar show-up rates on Fridays jumped from 27 to 35 percent, with Mondays sliding the other direction

(07:30) The book launches June 9th with all net author proceeds going to the V Foundation for Cancer Research

SPECIAL SERIES ==> JUNE This Year is VERY Different for B2B and Consumer Marketing😳<== | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not That May 18, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

June is about to get weird for marketers, and most people aren't ready for it. Jay Schwedelson and Daniel Murray get into why the back half of the month quietly tanks webinar attendance, how the World Cup landing on US soil reshapes the email game, and why Amazon shifting Prime Day to early June matters even if you sell B2B software. A heated detour into cloth diapers also happens, because of course it does.

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Best Moments:

(03:00) The three week dead zone that quietly tanks webinar show-ups and B2B content downloads

(03:50) Why the FIFA World Cup landing across US host cities changes your email strategy

(04:37) The themed subject line angle that plays into game day energy

(06:10) Amazon moving Prime Day to the second week of June and what it means for every marketer

(06:45) Why inbox time jumps 15 percent during Prime Day, even for B2B audiences

(06:59) The Shopify lift nobody talks about during Prime Day week

Ask Us ANYTHING!! 20% INCREASE With Just One Word😳 | Ep. 508 May 15, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

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Ever notice how one tiny word can decide whether someone clicks or scrolls right past you? That's the rabbit hole Jay Schwedelson climbs into this week, making the case that "without" might be the most underrated word in marketing and that your audience is far more beginner than your ego wants to admit. Stick around for the second half, where a listener's block-party dilemma turns into a surprisingly honest confession about 16 years of dodging the people next door.

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Best Moments:

(01:30) How the no-code movement quietly trained everyone to expect easy

(02:17) A plain-English definition of cognitive load and why it drives every yes or no

(02:45) The one word that lifts opens, engagement, and conversions across every audience

(03:43) Side-by-side offer rewrites that make "without" click instantly

(05:01) Why marketers overestimate their audience and ignore the beginners who actually convert

(06:57) A dog, a stare, and Jay's real answer on block-party guilt

Attribution Isn't Dead, You're Just Doing It Wrong 📉 GUEST! CMO & CRO Laura Beussman from CallRail | Ep. 507 May 14, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

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If your attribution model is telling you to dump everything into branded paid search, congratulations, you've just found a fast way to flatline your pipeline. Laura Beussman, CMO and CRO at CallRail, sat down with Jay Schwedelson to push back on the idea that attribution is dead, and to make the case that the real problem isn't measurement, it's marketers oversimplifying it. Spoiler: she has the patent and the 20 million call dataset to back it up.

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Connect with Laura Beussman on LinkedIn and try CallRail free at callrail.com/dothis to see how attribution, call tracking, and conversational AI actually fit together for your business.

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Best Moments:

(01:43) Why "attribution is dead" is mostly clickbait dressed up as a hot take

(03:17) The trap of trusting a beautiful chart that tells you to spend on one channel

(04:29) Self-reported attribution and why CallRail holds the patent on it

(06:26) Conversational AI now picks up call sentiment, next steps, and coaching moments

(08:00) What it actually feels like owning marketing and revenue under one job title

(13:29) LLM traffic is still tiny but growing fast, and the discovery game has changed

(15:21) The hide-in-your-room versus go-to-the-dinner debate at industry events

What’s Up THIS WEEK! 😬 ChatGPT Ads Are Live With NO Minimum Spend Required! Meta Is Dying? 🔥Devil Wears Prada 2 Review🔥| Ep. 506 May 12, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Half the planet opens a Meta app every single day, but The New York Times just ran a piece arguing it's the beginning of the end. Jay Schwedelson is not buying that one, and he's got fresh data on the fourteen-day window that quietly decides whether a new subscriber ever opens another email from you again. That, plus what an obvious AI fail from the Indiana Fever says about the rush to use AI for everything.

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Best Moments:

(00:43) The OpenAI ad manager just killed its minimum spend, and early cost per click is landing at three to five dollars

(01:40) Why The New York Times's calling Meta dead doesn't hold up when half the planet uses one of its apps daily

(03:09) The brutal fourteen-day window where engagement likelihood drops sixty-one percent if a new subscriber never opens or clicks

(04:49) The Indiana Fever turned Caitlin Clark into an AI image, and the hands gave the whole thing away

(05:30) Delta is pulling free snacks on flights under 350 miles, and the hot take might surprise you

(06:56) Apple agreed to pay 250 million over false advertising claims tied to Siri and Apple Intelligence

SPECIAL SERIES ==> NEW LinkedIn Secrets to Engagement <== | BATHROOM Break #107 COLLAB: The Marketing Millennials + Do This, Not That May 11, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Some of the LinkedIn tactics that actually move the needle right now feel a little ridiculous to admit out loud, and Jay Schwedelson and Daniel Murray get into the ones they're using anyway. There's a very specific image size, a self-saving trick, and a hard warning about the kind of automation that will quietly nuke your account. Plus a tangent about toddler swim lessons and a pet elephant named Hakuna Matata, because of course.

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Best Moments:

(00:45) Why being a new dad means swim lessons four mornings a week with weirdly strict food rules

(03:17) The 800 by 999 image size that takes over the entire LinkedIn feed

(04:30) The cheesy save-and-send trick Jay does ten minutes after every post goes live

(05:16) Why liking your own post is actually a reach hack, not a sin

(06:25) The LinkedIn automation tool that quietly killed Jay's engagement overnight

(07:18) What LinkedIn actually allows versus what gets your account banned for weeks

(08:07) Why ManyChat-style DM automation works on Instagram but never on LinkedIn

Ask Us ANYTHING!!! 🤔 The "Maybe" Button That Lifts Clicks 14% | Ep. 504 May 08, 2026

Show notes

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Cranking out more content with AI, but watching engagement quietly tank? Jay Schwedelson breaks down why polished AI output is dragging performance down and shares the weirdly casual button copy, screenshot formats, and webinar title tweaks that are actually lifting clicks right now. Plus a round of ridiculous debates that may or may not include why saying "we need rain" is the most annoying sentence in the English language.

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Best Moments:

(01:53) Why cranking out more AI content is quietly dragging engagement down

(02:34) Screenshot testimonials lifting conversions 22% over standard case studies

(03:29) The casual "maybe" CTA buttons pulling 14% higher click-throughs

(04:13) The webinar title format crushing polished educational content right now

(04:45) Why day in the life content wins even in regulated and boring industries

(07:00) The public speakerphone offense that nobody on earth should ever commit