Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

EP. 17- 2 Weeks Until They Are GONE 4EVER!!!! w/ Andrew Kordek from iPost l Expert Quick Tips Oct 13, 2023

Show notes

In this episode of Do This, NOT That, Jay interviews email marketing expert Andrew Kordek from iPost. They discuss best practices for email engagement, including sending more targeted emails instead of just more emails, watching for drops in engagement sooner rather than later, and "secret shopping" your own email signup flows.

Main Discussion Points

- Sending more targeted, personalized emails instead of just sending more emails in general

- Watching for drops in engagement within the first few weeks, rather than months

- Having someone unfamiliar with your emails/site go through your signup process to uncover issues

EP. 16- #1 RATED Episode! The Power of Social Proofing l Jay's Scoop Oct 06, 2023

Show notes

In this episode, Jay delves into the powerful concept of social proofing and how it can be effectively incorporated into marketing strategies. Discover how the collective societal brain influences consumer decisions and learn tips for leveraging the word 'most' and customer testimonials to drive higher engagement. Listeners will learn specific tactics to use social proof in emails, landing pages, ads, and more to boost engagement and conversions. Tune in and gain valuable insights that will enhance your marketing efforts!

Main Discussion Points:

- The power of social proof and why we rely on others' opinions for decision-making

- Using "most" and other superlative words in email subject lines

- Putting a testimonial near the call-to-action button in emails to increase click-through rate

- Adding a testimonial next to the submission button on landing pages

- Implementing social proof across every stage of the marketing funnel

EP. 15- STOP! Do This NOW!! Q4 Quick Tips l Jay's Scoop Sep 29, 2023

Show notes

In this episode of Do This, NOT That, Jay discusses how your marketing strategy and messaging should shift once October hits to maximize engagement and performance. He provides tips on optimizing content, email marketing, and promotions for the busy Q4 period through tactics like focusing on the upcoming year, leveraging seasonal and holiday-related keywords, and creating 2024 calendars.

As we enter October, Jay explains that consumers and business professionals become focused on Q4 and the new year ahead. Their interests and responsiveness shift away from the current year. Jay provides data showing how simply adding "2024" to your content and campaigns lead to a 25-30% boost in engagement. He outlines specific ways to update your marketing assets and messaging to capitalize on this seasonal change.

Main Discussion Points:

Don't rely on content and campaigns highlighting "2023" after October 1st - it will drag down engagement. Either remove the year entirely or shift to "2024."
For email subject lines, holiday and Christmas-related keywords see a 30% higher open rate when used in Q4.
Calendars are the top performing content type starting in October through January - consider creating one tailored to your industry or audience.
Some examples: local event calendars, industry conference calendars, small business tip calendars, email marketing best practice calendars.
Calendars see 40% higher engagement over other content types during Q4.

EP. 14- ANIMATED GIFs In Email!! C'mon! Do it. w/ Pierce Ujjainwalla from Knak l Expert Quick Tips Sep 29, 2023

Show notes

In this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They bust myths around embedding videos in emails and discuss how animated GIFs can increase engagement. Listeners will learn tips for creating effective animated GIFs, as well as when and how to use them in emails for both B2B and B2C audiences.

Main Discussion Points:

Animated GIFs can increase clickthrough rates by over 20% in emails
You cannot embed videos directly in emails, but animated GIFs create a similar effect
Subtle animated GIFs can work for any brand to grab attention
Keep animated GIF file size under 2MB to ensure quick load times
Use a service like EzGIF.com to create properly sized GIFs

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EP. 13- SHHH…SECRET to Beat LINKEDIN Algorithm! l Jay's Scoop Sep 24, 2023

Show notes

In this episode of Do This, NOT That, Jay discusses the power of LinkedIn newsletters and why every marketer should be taking advantage of this feature. Jay explains how LinkedIn newsletters work, their benefits, and tips for getting started.

Key Points:

- LinkedIn allows you to publish a newsletter directly on their platform if you have over 150 connections. This gives you instant access to your network.

- When you publish your first newsletter, LinkedIn will automatically invite all of your connections to subscribe. This gives you a built-in audience.

- On average, 10% will subscribe instantly, growing to 20% over 30 days. With 1,000 connections, you could gain 100-200 subscribers without any extra work.

- Every new connection gets the invite, helping you build your subscriber list passively over time.

- There are under 100k newsletters on LinkedIn so far, giving you a huge opportunity.

- Each newsletter you publish will be emailed directly to your subscribers' inboxes, bypassing algorithms.

- Click-through rates tend to be 20% higher than regular email newsletters.

- It's completely free and only takes copying and pasting your existing newsletter.

EP. 12- 20% INCREASE IN CLICKS!! Simple Call-To-Action Changes THAT WORK! l Jay's Scoop Sep 22, 2023

Show notes

In this episode of Do This Not That, Jay dives into the importance of call-to-action (CTA) buttons in marketing campaigns. He explains why the specific wording you use on CTA buttons can greatly impact performance, and shares tips for optimizing your buttons to drive more clicks and conversions. Listeners can expect to learn easy ways to improve their CTAs.

Main Discussion Points:

- Using words that focus on the benefit to the recipient rather than words about the action itself can increase CTA click-through rates by over 20%

- CTAs should highlight what's in it for the prospect or customer by clearly stating the offer or benefit

- Avoid generic verbs like "submit", "download", "register" - these are overused and don't compel action

- Restate the offer in your CTA language to reinforce the benefit

- CTAs can be full sentences or phrases, not just single words

- Use AI tools like ChatGPT to easily generate new CTA language

EP. 11- The EASIEST Tweaks That Make MASSIVE Impact l Jay's Scoop Sep 17, 2023

Show notes

In this episode of Do This, NOT That, Jay shares simple yet impactful marketing tips that can help increase engagement and performance for email, social media, and other campaigns. Listeners can expect to learn quick hacks to try in their own marketing efforts.

Jay shares proven tips for optimizing your email campaigns, including changing the sent time, adding a powerful PS at the end of your emails, and mindfully omitting social sharing links that don't align with your campaign goals. These simple tweaks can lead to higher engagement and better results for your marketing efforts.

Key Takeaways:

Send email logo clicks to offer page, not just homepage (19% go to logo)
Avoid sending email on the hour when inboxes are crowded (open rates up 15% when off-hour)
Add a PS line with offer link to boost clicks in email (14% lift)
Every email element should work towards your goal, remove anything unnecessary
Small tweaks can have a big impact overall

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EP. 10- WRONG! You’re Thinking About CONTENT Marketing all WRONG! Sep 15, 2023

Show notes

In this episode, Jay dives into the world of content marketing and the power of repurposing.

Learn why you don't need to constantly come up with new ideas and how to make the most of your best-performing posts.

Jay introduces the game-changing strategy of operating on a 60-day cycle for repurposing successful LinkedIn content.

Plus, get ready for some fascinating discussions on pop culture! From movie recommendations to superhero movie frustrations, teen romance surprises, and even impactful food documentaries that shape our choices – this episode has it all!

Marketers only need 5-10 core topic ideas that resonate with their target audience. They can go in-depth on those topics continuously over time.
Content that performs well on social media or email can be recycled and repurposed every 60 days by making small tweaks. Very little of your audience will see the same content twice.
Take existing content like newsletters or social posts and use ChatGPT to instantly spin it into long or short-form content optimized for different channels.

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EP. 9- 99% of Marketers Are Missing These EASY Newsletter Engagement Tricks l Jay's Scoop Sep 08, 2023

Show notes

In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter, even if you don't have a large following, as it helps build your skills as a writer and content creator. Jay then offers specific tactics to increase open and click rates, including sending your newsletter twice, changing the subject line and send time for the second version, making it more personal by having it come from an individual rather than a brand, and creating compelling subject lines focused on the content itself rather than meta information. Listeners can expect to learn easy ways to optimize their email newsletters for higher engagement.

Key Points:

Start a newsletter even if your following is small - it will improve with practice and serves as a content engine
Send your newsletter twice - first on Tuesday, then Thursday to non-openers with a new subject line like "Oops, you missed it!"
Have the newsletter come from a person, not just your brand - open rates are 30% higher!
Avoid boring subject lines like newsletter name, number or date - use a compelling stat or question from the content

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EP. 8- Landing in the Spam Folder? This Could Be Why... w/ Brian Minick from ZeroBounce l Expert Quick Tips Sep 08, 2023

Show notes

In this episode of the Do This Not That podcast, host Jay Schwedelson speaks with Brian Minick, COO of Zero Bounce, about email validation and ways to improve email marketing performance. They discuss the importance of validating email lists, tips for maintaining good sending reputation, and segmentation strategies. Listeners can expect to learn best practices for ensuring email deliverability.

Brian Minick is the COO of Zero Bounce, an email validation and verification service. Brian has extensive experience in technology, marketing, integrations, and leading customer-facing teams.

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