Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

EP. 27- GIFTING=SALES! w/ Sendoso Founder Kris Rudeegraap l Expert Quick Tips Nov 10, 2023

Show notes

In this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by building stronger connections.

Main Discussion Points:

- Kris founded Sendoso 7 years ago after realizing physical gifts help sales reps stand out from constant email outreach. Sendoso handles sourcing, packing, shipping, and tracking to automate gifting at scale.

- Tangible gifts in the mail grab more attention than digital messages in our saturated world. The creativity and surprise of an unexpected gift can really engage prospects.

- Sendoso works for companies both big and small. Low cost gifts or offers can work if timed right and personalized based on the recipient's interests.

- The key is using gifts to demonstrate understanding your customers and prospects as humans, not just targets. Sendoso can even automatically pull in interests from social media to suggest relevant gifts.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 26- AGGRESSIVE? Maybe…but it WORKS! [5 min Quick Tip] l Ask Us Anything Nov 08, 2023

Show notes

In this episode of the Do This, NOT That podcast, Jay Schwedelson answers two questions: one work question, and one ridiculous question.

Jay shares valuable tips and advice for email marketers looking to enhance their strategies for the holiday season. From doubling down on promotional emails to leveraging auto-responses for indirect networking opportunities, Jay reveals tactics and quick wins that can make a significant impact on your marketing efforts.

Main discussion points:

- For consumer marketing, send your offer emails twice in one day as you approach offer expiration dates. This can increase response rates by over 20%.

- For B2B, have salespeople send emails right around Thanksgiving, Christmas, or New Year's. This will trigger a flood of auto-reply "out of office" messages that provide contact info for others to reach out to. Follow up with those contacts.

- Jay argues that Mean Girls and Die Hard are absolutely holiday movies, since they have central holiday themes and components.

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 25- OPEN RATES are DEAD! WRONG!!! l Jay's Scoop Nov 03, 2023

Show notes

In this episode of Do This, NOT That, Jay discusses the value of email tracking metrics like open and clickthrough rates. He explains why open rates are still important directional metrics, despite claims they are inflated by bots. Jay also provides a tip for detecting bot clicks in your email campaigns.

Main Discussion Points:

- Open rates are still valuable as directional metrics, even though absolute numbers may be inflated by bots

- You can compare open rates between A/B test email campaigns to see which performs better

- Sending a test email campaign at 3 AM can help identify bot click activity in the first 30 minutes

- Forget industry benchmark averages - track your own email-type averages over time as a benchmark

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 24- Is 100% Improvement a WIN??? l Ask Us ANYTHING Nov 01, 2023

Show notes

In this short episode of "Do This, NOT That- Ask Us ANYTHING", host Jay talks with producer Kristen Nagel about improving webinar registration and who they would want to play themselves in a movie about their lives.

Main Discussion Points:

- Why continuously pushing for internal changes to improve webinar registration is not always the right approach

- Key things to consider before trying to optimize conversion rates

- Who Jay would want to play himself in a hypothetical biopic and why it's kind of depressing

- Who Kristen would want to play her in a biopic

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 23- You're Ignoring Your BEST Prospects l Jay's Scoop Oct 27, 2023

Show notes

In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, and that those late responders have much higher lifetime value. Jay stresses the need to provide relevant follow-up content to these late responders instead of just showing a generic "offer expired" page.

Main Discussion Points

- 22% of click through traffic happens after an offer expires

- Lifetime value of late responders is about 200% higher than those who respond during the offer window

- Late responders are more engaged since they are consciously going back to the email later

- Don't just show a boring "sorry you missed it" page to these valuable prospects

- Provide other relevant offers or content that would interest them

- This valuable traffic lasts for up to 150 days after offer expires

EP. 22- IT'S TRENDING!! w/ Brianne Fleming from Making the Brand l Expert Quick Tips Oct 27, 2023

Show notes

In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brianne Fleming. They discuss how brands and marketers can leverage trending pop culture topics and effectively tie them into content marketing and social media efforts. Listeners will learn creative strategies for capitalizing on pop culture moments to engage audiences.

Key Discussion Points:

- Pop culture can make unfamiliar topics feel familiar and accessible for audiences by tying them to trending moments people already know about

- Choose pop culture topics that fit your brand voice and industry; forced associations don't work

- Personal brands can benefit from sharing pop culture loves to build deeper connections

- Twitter’s real-time nature makes it great for initial pop culture commentary

- Get creative about subtle associations between pop culture and your content goals

EP. 21- STOP Selling EVERYTHING! Sell ONE Thing!! l Ask Us Anything Oct 25, 2023

Show notes

This week's podcast episode features advice from Jay on how companies can better position their offerings when pitching to prospects. Jay discusses why trying to showcase all of your services and capabilities at once can actually hurt your chances of closing deals.

Main discussion points:

- Leading with too many offerings can overwhelm prospects and make it hard for them to understand what your company really does.

- Successful brands are known for one core thing - like Bombas for socks or Ring for video doorbells.

- Trying to be known for everything means you end up being known for nothing.

- Lead with your most recognizable offering when pitching prospects. Once you establish expertise there, you can cross-sell additional services.

- Even if only a fraction of your revenue comes from your leading product or service, it gives prospects a clear understanding of your core competency.

- After winning business with your primary offering, you can showcase your other capabilities and expand the relationship.

EP. 20- The MOST Important Email You'll EVER Send l Jay's Scoop Oct 20, 2023

Show notes

Introduction:

This podcast episode is hosted by Jay, who discusses the importance of the first email you send to new subscribers or customers. He explains why this initial email is so critical for establishing a relationship and getting your future emails delivered to the inbox. Jay also shares tips on crafting compelling subject lines and content to get high open and click rates.

Main Points:

- The first email you send when acquiring a new subscriber establishes a technical relationship between you and the recipient's email provider. If they open and click, future emails are 80% more likely to go to the inbox.

- Thank you emails get low engagement. Craft compelling subject lines like "VIP gift inside" to increase opens.

- Include awesome content in the first email to get them to click and fully engage - this "closes the loop".

- Send the first email within 15 minutes or open rates drop 50%. People check to see if it went through.

EP. 19- Want to get a Promotion? DO THIS! l Ask Us ANYTHING Oct 18, 2023

Show notes

This short episode of Ask Us ANYTHING features Jay answering two listener questions - one about getting a promotion at work in marketing, and one asking for fantasy football advice. Listeners can expect tips from Jay on making the most of work software subscriptions to stand out at work, as well as a humorous take on Jay's own lack of fantasy football knowledge.

Main Discussion Points:

- Many companies use only 10% of the capabilities of the expensive software they subscribe to. Doing a deep dive demo into these platforms and reporting back on unused features can help you get a promotion or improve productivity.

- Fantasy football advice - both Jay and the listener have struggling teams. Jay suggests having fun and embracing the losing team rather than getting frustrated.

EP. 18- STOP the Madness! Email Myth Busting = ROI INCREASE! l Jay's Scoop Oct 13, 2023

Show notes

In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles misconceptions around Gmail's promotions tab, using the word "free" in subject lines, and more. Listeners can expect to learn the truth behind these email marketing myths and walk away with tips to improve their marketing performance.

- Jay explains the myth that you want to avoid having your emails go to Gmail's promotions tab. He shares stats showing that only 15% of Gmail users have tabs enabled and 50% of those users read their promotions tab daily. His takeaway - the promotions tab is good, not bad.

- Jay busts the biggest email myth - that using "free" in subject lines will cause you to go to the spam folder. He explains how years ago this was true due to content filtering, but now sending reputation is determined mostly by technical factors.

- Jay emphasizes paying attention to small details in email, sharing a test where title casing subject lines lifted open rates by 10%.

Lastly, Jay talks about the free virtual Email Guru Conference, coming up on November 8-9 featuring speakers like Martha Stewart!

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