Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

EP. 57- GMAIL & YAHOO Email Changes YOU NEED TO KNOW! I Expert Quick Tips Jan 19, 2024

Show notes

In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley, the Director of Growth Marketing at Marigold, about upcoming changes to Gmail and Yahoo's email deliverability requirements that go into effect on February 1st. They explain the four key requirements, dispel myths about the changes, and share resources to help listeners ensure compliance. Expect to learn practical steps to authenticate your emails, keep spam complaints low, implement one-click unsubscribe links, and process unsubscribes faster.

Key Discussion Points

- The 4 key deliverability requirements from Gmail and Yahoo

- Authenticating your emails (SPF, DKIM, DMARC)

- Keeping spam complaints under 0.3%

- Adding a one-click unsubscribe header

- Processing unsubscribes within 2 days

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 56- DUMP Dead Email Addresses? I Ask Us ANYTHING Jan 17, 2024

Show notes

In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants.

Key Discussion Points:

- Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability

- Still using non-engaged emails for targeting on platforms like LinkedIn and Meta

- An anecdote about a frustrating restaurant experience with a waiter not writing down the order

- Jay's strong belief that it's not impressive for waiters to memorize orders, it often leads to mistakes, and he will continue requesting written orders

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 55- TIPS from Annoying POLITICAL Marketing? I What's Up THIS WEEK Jan 16, 2024

Show notes

In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volume of political text messages and emails sent to voters, as well as innovative and aggressive strategies used such as emojis that may influence marketing best practices in the future.

Main Discussion Points:

- 15 billion political text messages were sent leading up to the 2022 midterm elections, about 50 texts for every phone in the US

- Over 50% of donations for presidential candidates come from email marketing efforts

- Political marketers use aggressive and spammy tactics because they work to get engagement and donations

- Jay signs up for text and email updates from all political parties and PACs to observe innovative marketing tactics

- Emojis in email marketing grew from political email campaigns testing new strategies

- Political marketers are testing using emojis in email from names, which may expand to business marketing

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 54- The MVP of MARKETING TIPS! (This Works!) I Jay's Scoop Jan 12, 2024

Show notes

In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of leveraging Pinterest Predicts, a trend predictor that helps marketers stay ahead of the game.

Main Discussion Points:

- Talking about current events and trends like AI can dramatically boost engagement

- Including "AI" in email subject lines has increased open rates 20% recently

- Using Super Bowl related words like "MVP" and "touchdown" in emails the week before the big game can increase open rates 30%

- Monitor Google Trends and sites like What's Trending to identify rising topics to discuss

- Check out Pinterest's "Pinterest Predicts" to get ahead of emerging trends

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 53- EMAIL Signature is a BIG DEAL! I Ask Us ANYTHING Jan 10, 2024

Show notes

Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performance and regularly update your signatures for optimal results.

Main Discussion Points:

- Email signatures have low tracking rates but high engagement when optimized

- Including calls-to-action and banner ads in email signatures can drastically increase clickthrough rates

- Changing email signatures 2-3 times per year is key to keeping engagement high

- Jay's top show to rewatch for the first time is Sons of Anarchy

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 52- What's Up THIS WEEK - 01/09/2024 Jan 09, 2024

Show notes

In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discusses how shifts in one platform create ripple effects across other platforms, the decline in X's performance, LinkedIn's increasing ad costs, and the growth of AI-generated content.

Main Discussion Points:

- X (formerly Twitter) has seen drops in performance and major brands pulling back spend. They cut verification costs to attract small biz customers.

- The shifts with X have led to more ad dollars moving to LinkedIn. LinkedIn ad costs are up 30% in some cases.

- LinkedIn is prioritizing AI-generated "collaborative articles" as top traffic drivers. Interacting with these articles can boost reach/engagement.

- It's the time of year when most people bail on New Year's resolutions - 23% in the first week of January and 43% by end of January.

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 51- 25% INCREASE in Email Open Rate! EASY TEST! l Jay's Scoop Jan 05, 2024

Show notes

In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provides specific advice around using hero stats in subject lines, optimizing email length, structuring paragraphs, and limiting form fields. Listeners can expect to learn data-driven best practices to improve email campaign performance.

Main Discussion Points:

- Using a compelling "hero stat" instead of promotional language in subject lines lifts open rates over 20% (00:00:34)

- Keep emails under 75 words for prospects and 100 words for customers for the best click-through rates on offers (00:04:29, 00:05:02)

- Shorter paragraphs perform better - 3 lines per paragraph boosts clicks 25% vs 5 lines (00:06:11)

- Every additional required form field reduces form completion rate by 8% (00:07:08)

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 50- FOUNDER of Chili Piper! Startup to Billion Dollar Valuation Journey with Alina Vandenberghe l Expert Quick Tips Jan 05, 2024

Show notes

In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entrepreneurship, marketing strategies, company culture, personal development tips, and more.

Main Discussion Points:

- Getting initial customer validation by having prospects sign up and pay for a product idea before it's built

- Taking on the role of CMO to better understand marketing even though her background was in engineering and product

- The power of customer marketing and customer advocacy

- Building a community and culture focused on helping others

- Consistency being key in content creation and social media

- Constantly seeking customer feedback to improve

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 49- MISTAKE! Biggest Mistake Marketers Make! l Ask Us ANYTHING Jan 03, 2024

Show notes

In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Dunkin' or McDonald's.

Main Discussion Points:

- The biggest marketing mistake is related to speed - not getting back to leads and customers fast enough (around 24 hours for business, 5 minutes for consumers)

- For business leads, follow up within 24 hours or open and response rates drop 30%+

- For consumers getting discounts and promo codes, send within 5 minutes or usage drops 40%

- Abandoned shopping carts - send email around 6 hours later for best re-engagement

- Jay drinks too much coffee and doesn't want to hear about it

- Dunkin' coffee tastes better but Starbucks pulls you in more

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 48- What's Up THIS WEEK - 1/2/2024 Jan 02, 2024

Show notes

In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor.

Main Discussion Points:

- A study by Amplify analyzing 1300 brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared to other platforms.

- Instagram Reels delivers 6x the reach compared to Instagram Stories, yet brands are posting 5x more Stories.

- Business brands should lean more into Instagram Reels for short-form video instead of assuming it's only for consumer audiences.

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Our TOPPODCAST Picks

Follow Us

Stay Connected

Do This, NOT That: Marketing Tips with Jay Schwedelson

Related Podcasts

Links

Stay Connected