Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

EP. 67- LINKEDIN Changes to BOOST ENGAGEMENT! What's Up THIS WEEK Feb 13, 2024

Show notes

In this week's "What's Up" episode, host Jay discusses several interesting marketing and tech developments, including Google's new AI chatbot Gemini, a report on optimal ways to share content on LinkedIn, and the premiere of a new season of the reality show "Love is Blind."

Key Discussion Points:

- Google launches Gemini chatbot- Gemini uses more up-to-date information than ChatGPT and allows users to generate graphics and quizzes.

- LinkedIn algorithm report- Putting external links in LinkedIn posts can reduce reach significantly. Waiting 10 minutes before editing in a link avoids the reach penalty.

- Love is Blind Season 6 premieres- The reality show about couples getting engaged before seeing each other returns for a new season.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 66- EBOOKS are BORING and Your Consumer Offer is MEH! l Jay's Scoop Feb 09, 2024

Show notes

In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates.

Main Discussion Points:

- Naming content "guides" vs "ebooks" leads to 30% higher consumption rates

- "Cheat sheets" outperformed "checklists" by 40%

- Early access promotions convert 25% better than previews

- "Almost gone" crushes "last chance" by 30% more sales

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 65- I Have NO PLAN! | Ask Us ANYTHING Feb 07, 2024

Show notes

In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses why he started a YouTube channel and the importance of building an audience over time for new channels/platforms. He also shares a funny story about his laziness when filling up his gas tank.

Main Discussion Points:

- Why Jay started a YouTube channel despite not having a big plan for it yet

- Jay's philosophy of starting new channels/platforms before you necessarily "need" them so that you have an audience already built up when you do want to leverage them

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 64- Big EMOJI Week! What's Up THIS WEEK Feb 06, 2024

Show notes

In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super Bowl. He covers Meta's latest user numbers for Threads and why it could take off soon, the huge costs of Super Bowl ads, a new spherical LED display in Las Vegas that brands can advertise on, and how emojis can boost email open rates this week.

Key Discussion Points:

- Meta's Threads app now has 130 million monthly active users and could grow more once they add a trends tab feature

- A 32-second Super Bowl ad costs $7 million this year, but can be worth it for the exposure

- Verizon is paying $2 million to advertise on Vegas' new Sphere display during Super Bowl week

- Using a football or trophy emoji as the first character in email subject lines this week can lift open rates 20-30%

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 63- BEST Time to SEND EMAIL Campaign? I Jay's Scoop Feb 02, 2024

Show notes

In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that marketers face when trying to find the "best" email send time, and explains why generic advice often doesn't apply. Jay shares data-driven tips for both B2B and consumer email timing based on industry, audience demographics, email type, and more.

Main Discussion Points:

- Why generic "best time to email" advice doesn't work

- Separating your audience into "early riser" vs "midday warrior" industries

- Consumer email engagement broken down by generation

- How the optimal send time changes for newsletters vs offers

- Sending emails "off the hour" to stand out

- The importance of benchmarking your email performance

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 62- EASY 25% Boost to Email Opens! I Ask Us ANYTHING Jan 31, 2024

Show notes

In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involving misspelled or informal words, and one asking for his thoughts on the recent Oscar nominations and snubs. Tune in to hear Jay's direct, honest opinions and some tactical email marketing advice.

Main Discussion Points:

- Using "interjections" like "yikes!", "oh no", etc in email subject lines can significantly lift open rates for both business and consumer email campaigns

- Jay thinks the Barbie movie director Greta Gerwig was snubbed and should have been nominated for major awards for managing to make the Barbie concept into an awesome movie

- Jay doesn't think it makes sense that Ryan Gosling was nominated for an Oscar for Barbie but Margot Robbie wasn't, since the whole cast did great but it wasn't due to any particularly standout acting performances

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 61- BIG Change for TikTok! What's Up THIS WEEK Jan 30, 2024

Show notes

In this short weekly update episode, host Jay Schwedelson discusses what's happening in the marketing and social media world this week, including major TikTok updates, the attempted comeback of BeReal, Gmail and Yahoo's email authentication rollout, and more.

Key Discussion Points:

- TikTok rolling out ability to upload 30 minute long videos (huge for future of marketing webinars and business content)

- BeReal social media app allowing celebrity and brand accounts starting February 6th (important for influencer marketing)

- Gmail and Yahoo requiring email authentication starting February 1st (check with your email platform to ensure compliance)

- Vanderpump Rules returns this week (according to Jay)

- Guru conference opening registration soon (world's largest free virtual email marketing conference)

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 60- MOST Important Part of Your Website…(GAME CHANGER TIPS!) I Jay's Scoop Jan 26, 2024

Show notes

In this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages users land on after taking a desired action like subscribing to a newsletter, registering for a webinar, or making a purchase. Jay explains why these pages represent the most valuable real estate on a website and shares statistics on how additional offers on these pages can convert extremely well.

Main Discussion Points:

- After newsletter subscription pages, additional newsletter sign-up boxes convert at over 50%

- Offers on "Thank you for downloading" pages after content downloads convert at 13% for business marketers

- Additional content downloads on webinar registration confirmation pages convert at over 35%

- Additional offers on post-purchase confirmation pages convert at 18% for consumers

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 59- 25% Increase in CLICKS!! l Ask Us ANYTHING Jan 24, 2024

Show notes

In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's had. Listeners will learn tips for making their email campaigns less like wallpaper to stand out and drive more clicks. Jay also shares a humorous story from his high school job.

Main Discussion Points:

- Why high open rates but low click through rates happen in email campaigns

- Study showing inserting a letter format email between template emails lifts engagement

- Doing a format departure from your template for 1 out of every 3 emails

- Jay's high school job putting sensors on clothing at The Limited to try and meet girls

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 58- VIDEO in EMAIL Marketing?? What's Up THIS WEEK Jan 23, 2024

Show notes

In this week's "What's Up This Week" episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple's new VR headset, using email marketing to promote video content, and the upcoming season of The Bachelor reality TV show.

Main Discussion Points:

- Apple's Vision VR headset presales sell out in 18 minutes

- The best way to get video content watched via email marketing is using a screenshot with a big red "play" button

- Jay is excited for the upcoming 28th season of The Bachelor with the new Bachelor, Joey the tennis pro

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

https://jayschwedelson.com/marigold/