Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 107- Morning Brew FOUNDER! ==> Alex Lieberman [$75 Million: Built and Sold Morning Brew] EMAIL NEWSLETTER Secrets to Success! Apr 26, 2024

Show notes

In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation.

Best Moments:

(01:06) Alex Lieberman on building a content subscription business

(02:12) Improving email newsletters: insights from an email expert

(04:17) The value of email newsletters for B2B SaaS

(06:09) Making email newsletters engaging for non-product companies

(07:51) The importance of investing in quality content for business growth

(11:19) Copywriting as a Service for companies and marketers

(14:03) Building a personal brand from scratch

(17:33) Creating compelling content for credibility and networking

(20:14) Creating a content strategy for Linda Boff at GE

(23:12) Creating personalized content for niche audiences

(25:05) Discussion on trashy TV shows and reality TV

(26:47) Building successful companies through content marketing

Guest Bio:

Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast.

Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021.

Check out StoryArb - A subscription copywriting service matching founders with writers to create social media content, website copy, newsletters and more:

https://www.storyarb.com/

Don't Forget:

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

Ep 106.- A/B Test PITFALLS! and CRINGE Stuff! Ask Us ANYTHING Apr 24, 2024

Show notes

In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses (and gets made fun of for by his kids).

Best Moments:

(01:03) Avoiding pitfalls when setting up A/B tests to improve conversions

(02:17) How much differentiation is enough for A/B tests?

(05:14) 7 Tips To Reduce Spam Complaints (free downloadable)

(06:30) Do you use cringey terms in your regular life?

Final Notes:

Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

Ep. 105- EMAIL News! TAYLOR SWIFT?? I What’s Up THIS WEEK Apr 23, 2024

Show notes

This is a short weekly episode of the "Do This, Not That" marketing podcast hosted by Jay Schwedelson. In this episode, Jay provides updates on Outlook sending limits, TikTok's new app they created, LinkedIn's premium company page offering, Taylor Swift's new streaming records, and more.

Best Moments:

(00:55) Changes coming to email from Microsoft Exchange/Outlook, including new 24 hour sending limits starting in 2025

(02:22) TikTok launching a separate app called TikTok Notes that copies Instagram

(03:12) LinkedIn announcing $99/month premium company pages with more features like automatically inviting engaged people to follow

(04:27) Stats on Taylor Swift's new album breaking streaming records on Spotify

(05:50) Jay's disdain for the reality show "MILF Manor" returning for a second season

Don't MISS THIS:

Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

Ep. 104- 10% Click-Through Rates!! (AND IT IS NOT EMAIL)!! And Britney Spears?? Jay’s Scoop Apr 19, 2024

Show notes

In this episode of "Do This, Not That", host Jay Schwedelson shares three under-utilized marketing tactics that ALL marketers should be testing:

- Web push notifications

- Expert host contributors

- Interactive quizzes

Listeners will learn EASY, low-cost ways to drive more traffic, subscribers, and engagement.

Best Moments:

(01:05) Web push notifications — the marketing tool you're probably overlooking

(04:04) FREE ways to connect with TOP experts in your field

(05:38) Engaging salespeople and consumers with quizzes

(08:54) Concert memories and Coachella insights

Don't Forget:

And a MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

Ep. 103- WOW! ==> Amy Porterfield! 50 MILLION PODCAST DOWNLOADS! #1 Marketing Expert in U.S. joins the show! Apr 17, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield, an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like podcasts. Amy shares insights on strategic "less is more" approaches to offers and products, being laser-focused on what you want to be known for, and planning out promotions in advance.

Best Moments:

(03:18) Amy Porterfield on the highs and lows of her entrepreneurial journey

(04:14) How the "Less is More" mentality drove her business to 9 figures in revenue

(06:05) Building a profitable business with few offers

(08:28) Amy's unique take on a "No Agenda" marketing strategy

(09:45) Digging into content marketing strategies

(10:09) Why original content matters and how it drives business growth

(11:51) Podcasting, list-building, and some undiscovered ways they can build your career and business

(16:45) Why Amy creates a 12 month promo calendar, and how it CHANGED her business

Guest Bio:

AMY PORTERFIELD

- Director of Content for Tony Robbins Companies (2009)

- Founded Digital Course Academy (earned over $100 million in revenue)

- Host of top-ranked marketing podcast, Online Marketing Made Easy

- 89,000+ students through her courses

- 50+ million podcast downloads

AND MAKE SURE TO LISTEN TO AMY'S FANTASTIC PODCAST!! #1 in U.S.!

AMY’S PODCAST:

Online Marketing Made Easy with Amy Porterfield

https://www.amyporterfield.com/amy-porterfield-podcast/

FOLLOW Amy on INSTAGRAM! @AmyPorterfield

www.instagram.com/amyporterfield

and for all things AMY - www.AmyPorterfield.com

and REGISTER for the FREE - VIRTUAL - EMAIL EVENT to see Amy! www.GuruConference.com

EP. 102- AI PROMPT ENGINEER = BIG BUCKS? The OFFICE Reboot!! I What's Up THIS WEEK Apr 16, 2024

Show notes

In this short, weekly episode, Jay Schwedelson talks about the emerging role of prompt engineers in AI and whether it's a viable long-term career path. He also shares updates on X, formerly Twitter, giving away $2,000 in ad spend to qualified accounts.

You'll also hear about Instagram's new notify sticker and how you can leverage it for your audience, as well as official news for the reboot of classic TV show, The Office.

Best Moments:

(01:03) The Rise of Prompt Engineers and Jay's prediction on what will become of them

(03:00) X, formerly Twitter, is giving away $2,000 in free ad spend

(04:01) Instagram launches Notify sticker for Reels to help users get notified of posts

(06:07) Reboot of 'The Office' confirmed and The Golden Bachelor divorce

Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

EP. 101- SEND MORE EMAIL!?! [GUEST EPISODE] w/ Mary Keough Apr 13, 2024

Show notes

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable.

Key Discussion Points:

Why email marketing is an under-leveraged opportunity, especially for B2B companies
Mary's recommendation to send 3-5 emails per week to effectively grow your business
Tips for getting leadership buy-in on injecting more humor and personality into rigid B2B marketing
How Mary grew her personal brand on LinkedIn with quality content, consistent posting, and expanding her initial network

Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

100th EPISODE! ONE CHANGE = 55% INCREASE in CLICKS! and I am CLUELESS! I Jay's Scoop Apr 12, 2024

Show notes

In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have shown to increase engagement and click-through rates.

Main Discussion Points:

- The importance of "no agenda marketing" and how it builds brand loyalty

- For business marketing: Send 3 emails over 10 days - Give, give, then ask (offer). This structure led to 55% higher CTR on the offer email

- For consumer marketing: Send 3 emails over 7 days - Give, then ask (offer), then ask (offer) again. This structure increased average CTR on the offer emails by 35%

- Example of effective "no agenda" emails from ShopBop eCommerce brand

Here is your reminder: Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

If you want to check out their latest piece of content, "Email Always Comes First," click here!

EP. 99- Should You Start a PODCAST? CELEB Sightings?? I Ask Us ANYTHING Apr 10, 2024

Show notes

In this lighthearted episode, host Jay answers listener questions about whether they should start their own podcast and shares a funny story about getting sick after overindulging at a celebrity chef burger tasting event.

Key Discussion Points:

- The main benefit of starting a podcast is that it allows you to easily connect with and interview people you want to meet, like potential new clients or business partners.

- You can use your email newsletter in a similar way by featuring different people each month or week.

- Jay recently met one of the Property Brothers from HGTV who was incredibly nice.

- At the South Beach Wine & Food Festival's Burger Bash event with celebrity chefs, Jay got overly excited and ate 15 mini burgers, getting sick on the car ride home shortly after.

DON'T MISS OUT! Head on over to Guru Conference 2024 and get registered!

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

If you want to check out their latest piece of content, "Email Always Comes First," click here!

EP. 98- LinkedIn TV? HAPPY GILMORE 2? I What's Up THIS WEEK Apr 09, 2024

Show notes

In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel.

Main Discussion Points:

- LinkedIn launched connected TV (CTV) ads, allowing video ads to appear on TVs and devices during streaming video content. This merges digital and connected devices and expands LinkedIn's capabilities for both B2B and consumer marketing.

- Meta (Facebook) is expanding its AI labeling policy to append "made with AI" labels to any content detected as using AI, similar to YouTube's recent changes. This helps users identify what content is real vs. AI-generated.

- You can text yourself or others just an airline's two-letter code plus your flight number to get a link with real-time flight updates on gate, baggage info, delays, etc.

- A Legally Blonde TV series is coming to Amazon Prime.

- Adam Sandler confirmed a Happy Gilmore sequel is happening.

SNAG A SPOT WHILE THEY'RE STILL AVAILABLE! Register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

If you want to check out their latest piece of content, "Email Always Comes First," click here!