Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 123 - What is a Marketing FLYWHEEL? GUEST: Jen Spencer [CEO SmartBug Media 2x HubSpot Partner of The Year] May 24, 2024

Show notes

In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.

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Best Moments:

(05:02) What is a marketing flywheel and how can it help you?

(07:55) Practical example of a flywheel

(15:42) Maintaining culture with a 300+ person remote team

(20:08) How often do people on stage screw up?

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Guest Bio:

Jen Spencer is CEO of SmartBug Media, a digital marketing agency and HubSpot Elite Partner that helps businesses optimize their customer lifecycle. She has 15+ years of experience spanning education, nonprofit marketing, and SaaS companies. Under Jen's leadership, SmartBug Media has received numerous awards and recognitions.

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 122- MYTH BUSTING Works!! Tom Brady ROAST! I Ask Us ANYTHING May 22, 2024

Show notes

In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady. Listeners can expect tips on utilizing "myth busting" in email campaigns to improve conversion rates. There is also a discussion about whether Jay would agree to be "roasted" like Tom Brady recently was on Netflix.

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Best Moments:

(01:48) Myth busting in email marketing can improve conversion rates by 30% on average

(03:08) Dollar Shave Club dispels the myth that subscription services lock you in with difficult cancellations

(03:21) Bombas highlights how athletic socks are not commodities because Bombas has legitimate differentiation

(03:38) Quip toothbrushes busts the myth that electric toothbrushes are expensive

(04:35) Grammarly overcomes the myth that they're only used by students

(06:44) Jay shares whether he would ever agree to being roasted since Tom Brady was recently roasted on Netflix

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 121 - WHAT? AI Can PREDICT Email Marketing Performance? What’s Up THIS WEEK==> Ben and JLo - UH OH! May 21, 2024

Show notes

In this week's "What's Up" episode, host Jay Schwedelson discusses the latest streaming bundle from Comcast called Stream Saver, how ChatGPT can predict email marketing campaign performance with 88% accuracy, worries over celebrity couple Bennifer, and more.

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Best Moments:

(00:54) Comcast's new "Stream Saver" bundle with discounted pricing for Peacock, Netflix and Apple TV

(02:08) Testing ChatGPT's image recognition by having it predict outcomes of 200 past email marketing A/B tests with 88% accuracy

(04:11) Concerns over trouble in Jennifer Lopez and Ben Affleck's marriage

(04:46) Upcoming "Legally Blonde" prequel movie called "Elle" about Elle Woods in high school

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

SPECIAL LIMITED SERIES: ===> SUBJECT LINE Secrets! Get The Email OPENED! <=== | BATHROOM Break #4 (COLLAB: The Marketing Millennials + Do This, Not That) May 20, 2024

Show notes

In this week's "Bathroom Break" episode, email marketing experts Jay Schwedelson and Daniel Murray provide tips on crafting effective email subject lines. They share strategies for grabbing readers' attention, using emojis, and leveraging emotional triggers. Listeners can expect to learn easy ways to improve email open and click through rates.

Best Moments:

(01:40) Start subject lines with numbers or emojis to stand out

(02:30) Treat the subject line as the headline or first sentence to set up email content

(04:57) Negative/mistake-based subject lines perform better than positive ones

(06:14) Emojis boost open rates and help emails stand out

Ep. 120- 50% INCREASE in Conversions!! How WAITLIST Marketing Can Change Your Business!! l Jay's Scoop May 17, 2024

Show notes

In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates.

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Best Moments:

(04:36) Waitlists build anticipation and allow you to gauge interest before launching a product or service

(05:53) Waitlists provide valuable customer data so you can tailor your marketing

(01:52) Case studies of successful waitlist marketing campaigns by Tesla, Robinhood, Airtable, Notion, Allbirds, and others

(07:26) Tips for creating incentives, signup pages, and email updates to engage your waitlist

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 119- NEW: EMAIL DESIGN TIPS! ==> GUEST: Pierce Ujjainwalla [FOUNDER of Knak #1 Email Design Platform] Image Sizes? Fonts? and more... May 17, 2024

Show notes

In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla, CEO and cofounder of Knak, about email design tips. Listeners can expect to learn best practices for images, custom fonts, and consistency between emails and landing pages.

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Best Moments:

(02:44) Making images look great on high resolution displays

(08:19) Using custom fonts to improve email design and engagement

(06:53) Maintaining visual consistency between email design and landing pages

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Guest Bios:

Pierce Ujjainwalla is the CEO and cofounder of Knak, an email and landing page design platform.

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 118 - HELP! I’ve RUN OUT of IDEAS! And TikTok Recipes – Good or Bad? Ask Us ANYTHING May 15, 2024

Show notes

In this week's "Ask Us Anything" episode, host Jay Schwedelson answers listeners' questions about overcoming creative blocks and trying viral food trends on TikTok.

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Best Moments:

(02:09) Tools to generate content ideas when you feel stuck, including Perplexity AI and SEMrush's topic research tool

(04:43) Avoid believing that your audience already knows everything — remind them of the basics

(07:19) Jay shares whether he has tried the recent Dr. Pepper and pickles trend, and gives thoughts on the hottest TikTok food fads

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 117 - NEW AI - ChatGPT-4o - What’s Up THIS WEEK==> Emoji in Pre-Headers? TV Shows Being Canceled? May 14, 2024

Show notes

In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations.

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Best Moments:

(01:05) OpenAI announces GPT-4o, the next generation of ChatGPT

(03:20) Meta rolls out 3 paid verification tiers from $50-120 per month that come with benefits like higher search rankings, links in Reels, and getting suggested as an account to follow

(03:54) Subjectline.com tested using an emoji as the first character in email pre-headers and saw a 15% increase in open rates over 90 days

(04:42) JLo rebrands her "This Is Me Now" tour as "This Is Me Live" focusing on her greatest hits after lackluster ticket sales

(05:40) Notable TV show renewals and cancellations (Grey's Anatomy, The Masked Singer, The Good Doctor, and Star Trek Discovery)

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

SPECIAL LIMITED SERIES: ===> FRIENDLY FROM is Secret Sauce of Email Marketing! <=== | BATHROOM Break #3 (COLLAB: The Marketing Millennials + Do This, Not That) May 13, 2024

Show notes

In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates.

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Best Moments:

(01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name

(04:17) Separating your "from" name based on type of email (newsletter vs promo) to set proper expectations

(05:28) Adding your offer to your "from" name can increase open rates by over 20%

(07:25) Using different "from" names allows you to send more emails without overwhelming subscribers

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PARTNER WITH JAY AND GURU Media Hub:

www.GuruMediaHub.com

Partner with Jay OR have Jay on your podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 116- GROW YOUR LIST! 25% of Your Database DISAPPEARS Every Year! EASY ways to GROW your database I Jay’s Scoop May 10, 2024

Show notes

In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers.

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Best Moments:

(00:49) Email databases lose 20-25% of subscribers annually through things like bounced emails and unsubscribes

(03:21) Minimize form fields to increase conversion - 3 fields have 45% higher submission rates than 6 fields

(03:56) Use first-party data like page visits and content downloads to tag customer interests vs asking too many questions upfront

(05:20) Website popups, especially timed ones, have high conversion rates — can offer incentives to capture emails

(06:46) Repurpose your best content by highlighting key stats and requiring an email to access the full version

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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Don't Forget:

And a MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

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