Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 214- LOSERS and WINNERS!🧪Tests We TRIED! 🥫SPAM Eating, Dead or Alive? - Jay’s SCOOP Nov 01, 2024

In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts.
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Best Moments:

(01:12) Experiment with "earned on demand" content access

(04:39) Testing email reminder frequency for event attendance

(06:40) Working with micro-influencers for event promotion

(09:07) Behind-the-scenes look at Guru Conference activities

(10:31) Creative brainstorming process for event ideas

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 213- GUEST: SNOOZE in EMAIL? Send Time OPTIMIZATION not great? w/ TOP Email DELIVERABILITY Expert! 🧠 GUY HANSON VP @ Validity 🧠 Nov 01, 2024

In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.
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Best Moments:

(01:36) Guy's journey into the email marketing industry

(05:27) Difference between email delivery and deliverability

(11:37) The rise of "snooze" email delivery options

(16:57) Best practices for email send times

(22:19) Guy's podcast "Email After Hours" and other resources

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Guest Bio:

Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space.
Don't forget to check out Guy's podcast, Email After Hours!

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 212 - Best Time to Send Emails? On-Demand is Bad? Email Open Rates Garbage?✔️or ❌RAPID QUESTIONS about NOTHING! Ask Us ANYTHING Oct 30, 2024

In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries.

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Best Moments:

(01:41) Best time to send emails

(02:35) Relationship between email frequency and unsubscribes

(03:33) Importance of email open rates

(04:09) Including offers in every email

(04:44) LinkedIn company pages for small businesses

(05:34) On-demand content vs. live webinars

(07:05) Exclusive offer from Marigold email platform

(08:14) Series of rapid-fire everyday life questions

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 211- What’s Up THIS WEEK==> LinkedIn TIP TO BOOST ENGAGEMENT! Apple BRANDED MAIL! 📺 New TV SHOWS! Oct 29, 2024

In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations.
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Best Moments:

(00:59) Introduction of iOS 18.1 and its implications for marketers

(02:29) Explanation of Apple's new "branded mail" feature

(04:41) Discussion on the importance of being verified on LinkedIn

(06:54) Mention of Crocs releasing pet shoes

(07:36) Entertainment recommendations and TV show updates

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> HOW TO Create FOMO for WEBINARS? 🚽 <=== | BATHROOM Break #26 (COLLAB: The Marketing Millennials + Do This, Not That) Oct 28, 2024

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience.
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Best Moments:

(02:03) Using social media, especially LinkedIn, to drive event registrations

(03:00) Creating FOMO (Fear of Missing Out) for webinars and virtual events

(04:30) Leveraging numbers and social proof to increase registrations

(04:49) Weaving event promotions into different types of communications

(05:36) Exciting potential attendees with content teasers and speaker previews

(06:27) Using mystery and intrigue to attract registrations

(07:25) Incorporating fun, interactive elements into events

(09:20) Adding humanity and icebreakers to improve the event experience

(10:20) Differentiating your event by borrowing ideas from other industries

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 210 - IMPOSTER SYNDROME - we ALL have it! (nobody has a clue!)🫤I hate when friends sell to friends (and ✨Bedazzling✨is horrible!) Jay’s SCOOP Oct 25, 2024

In this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances.
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Best Moments:

(00:54) Imposter syndrome and its impact on business and career

(01:52) Nobody truly knows everything, even successful entrepreneurs

(02:25) Bill Gates' early failure with Traf O Data before Microsoft

(03:56) Steve Ballmer's incorrect prediction about the iPhone's market share

(04:28) The dangers of negative self-talk

(05:13) The importance of trying new things and learning from experience

(06:13) Milton Hershey's initial failure in the candy business

(07:20) The problem with getting advice from inexperienced sources

(09:40) Everyone experiences imposter syndrome to some degree

(11:16) The issue of inauthentic support for friends' business ventures

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 209 - GUEST: MARKETERS CHANGE LIVES!❤️ With: GEORGE B. THOMAS - HubSpot Expert! Founder of Sidekick Strategies - INDUSTRY LEGEND! Oct 25, 2024

In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth.
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Best Moments:

(02:01) George's early life and challenges

(04:28) George's pivotal moment in the military

(06:24) The importance of finding purpose and reason in life

(07:37) George's transformation from bouncer to associate pastor

(10:10) The "mathematics of 1" philosophy

(12:04) Explanation of the superhuman framework

(15:29) George's guilty pleasures and downtime activities
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Guest Bio:

George B. Thomas is a HubSpot expert, founder of Sidekick Strategies, and creator of the superhuman framework. With over a decade of experience teaching HubSpot, George has helped hundreds of people make millions of dollars using the platform. He is passionate about personal growth, team dynamics, and improving company cultures. George's unique life experiences, from living in a log cabin to serving in the military, have shaped his perspective and approach to marketing and personal development.

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 209 - SECRET TACTICS THAT WORK! LinkedIn, Email, more (but they are annoying 😬 ) WHAT TV SHOW WOULD YOU GO ON? ⭐️⭐️ Ask Us ANYTHING Oct 23, 2024

In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows.
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Best Moments:

(01:05) Work-related question from Alex about LinkedIn messaging tactics

(03:44) Effective but annoying tactic of sending meeting invites directly

(05:08) Discussion on curated offers based on activity and their effectiveness

(08:01) Promotion of Marigold email platform and special offer for listeners

(08:54) Ridiculous question about which reality TV show Jay would like to participate in

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 208 - What’s Up THIS WEEK ==> ‘AND’ + ‘BUT’ Boost PERFORMANCE?👀 NO WORK Nov 5th? Oct 22, 2024

In this episode of Do This, Not That, host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind.
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Best Moments:

(00:58) Companies offering time off for voting

(02:27) Email marketing trends to increase open rates

(04:57) AI-powered pet collar introduction

(06:20) Commentary on Love Is Blind TV show

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> LINKEDIN Getting Rid of TOP VOICE BADGES 🚽 <=== | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That) Oct 21, 2024

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor.
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Best Moments:

(01:09) Jay's upcoming role as an adjunct professor at the University of Florida

(02:57) Discussion on college experiences and study habits

(03:08) Marketing trends and strategies for 2025

(04:54) The potential of live streaming for B2B marketing

(05:22) Impact of the presidential election on content consumption and ad costs

(07:18) Predictions for social media platforms in the coming year

(09:06) LinkedIn phasing out "top voice" badges

(10:29) Criticism of LinkedIn's approach to influencers and content creators

(11:07) Tips for standing out on LinkedIn

(11:22) Weekend plans and upcoming events

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 207- SECRET Holding Back Performance! DOMAIN FREQUENCY = INSTANT BOOST! 🧠 Wait, what is YOUR NAME? - Jay’s SCOOP Oct 18, 2024

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers.
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Best Moments:

(00:54) Introduction to domain frequency and its impact on marketing

(01:38) How to run a domain frequency report on your database

(02:53) The importance of domain frequency for B2B marketers

(05:49) Opportunities uncovered by domain frequency analysis

(07:22) Domain frequency considerations for consumer marketers

(08:53) Identifying and removing throwaway email addresses

(09:43) Sponsorship message for Marigold email platform

(10:48) Personal anecdote about social gatherings and remembering names

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep 206 - GUEST: AUDIT YOUR EMAIL PROGRAM?? 🧠 With: BETH O’MALLEY - Founder Astral Digital - Award Winning -Marketer of the YEAR! 🏆 Oct 18, 2024

In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices.
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IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www.CertifiedGURU.com.

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Best Moments:

(04:03) Starting points for auditing an email program

(06:50) Proving the value of strategic email marketing to management

(10:54) Common mistakes companies make in email marketing

(13:20) The importance of understanding email technology basics

(16:08) Cost savings through purging old contacts from email platforms

(19:01) Introduction of the Certified Guru email certification program

(21:38) How to connect with Beth O'Malley and Astral Digital
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Guest Bio:

Beth O'Malley is the founder of Astral Digital, a company specializing in helping businesses reshape their email marketing strategies. She is a highly respected email expert, winning the 2023 Email Marketer of the Year award and being named one of the top 24 marketers in 2024 by Girls in Marketing. With over a decade of experience in marketing, Beth has become a leading voice in email strategy and optimization.
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 205 - BEST WEBINAR Lead Gen is FACEBOOK😳? LINKEDIN For CONSUMER? 😬 MY FIRST JOB!! Ask Us ANYTHING! Oct 16, 2024

In this episode of Do This, Not That, host Jay Schwedelson discusses marketing strategies, personal experiences, and answers listener questions in a quick "Ask Us Anything" format.
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Best Moments:

(01:57) Question about running B2B ads on Facebook

(03:33) Effectiveness of Facebook for B2B marketing

(04:34) LinkedIn's success for consumer offers

(06:48) Sponsor message for Marigold email platform

(08:07) Jay's first job experience at The Limited

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 204 - What’s Up THIS WEEK ==>💡EMOJIS in EMAIL NEWSLETTERS?🍾Don't DRINK Perrier? Oct 15, 2024

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the week's notable marketing and business news, along with some useful tips for marketers.
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Best Moments:

(00:59) Perrier's marketing challenge due to contamination issues

(01:50) Qantas Airlines' in-flight entertainment mishap

(02:38) Pinterest's 2024 Halloween Trend Report and its marketing implications

(04:00) Email newsletter subject line trends and the impact of emojis

(05:10) LinkedIn's new game "Tango" and the mystery surrounding LinkedIn games
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> QUICK Content VS. GUIDES, REPORTS, etc...🚽 <=== DANIEL's BFF WAS A GIRAFFE!🦒 | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That) Oct 14, 2024

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss various aspects of marketing, data analysis, and content creation. They share insights on how to effectively use research data in content marketing and the importance of creating shareable, bite-sized content. The hosts also touch on personal topics such as fitness habits and travel experiences.
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Best Moments:

(00:49) Discussion on personal fitness habits

(02:44) Transition to discussing data and metrics in marketing

(03:07) The importance of sharing data publicly in content

(03:45) Jay's strategy for releasing research data in bite-sized pieces

(05:53) The value of creating easily shareable content

(07:11) Analyzing metrics for social content and podcasts

(09:01) Balancing personal preferences with audience engagement in content creation

(11:22) Brief discussion on travel experiences and preferences

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 203 - SEND MORE EMAIL! You're NOT Sending ENOUGH!😮HALLOWEEN CANDY Meltdown!!🍬 Jay’s SCOOP Oct 11, 2024

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument.
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Best Moments:

(00:40) Introduction to the controversial topic of email frequency

(01:38) The concept of relevancy equals frequency in email marketing

(02:26) Statistics on email open rates and frequency

(03:16) The importance of engagement for inbox placement

(04:06) Data on average email sending frequency for businesses and consumers

(04:52) Examples of email frequency from various brands

(06:00) Why lower performance metrics often indicate irrelevant content, not over-sending

(06:39) The importance of segmentation and personalization in email marketing

(07:40) Promotion of Marigold's relationship marketing ranking report

(08:36) Personal anecdote about Halloween candy distribution

(11:56) Reminder to register for Guru Conference and leave a podcast review

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!] Oct 11, 2024

In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape.
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Best Moments:

(01:47) Micki’s background in reality TV and transition to marketing

(05:33) Definition and pillars of relationship marketing

(07:59) The importance of personalization in relationship marketing

(11:03) Insights from Marigold's relationship marketing trends brand rankings report

(13:33) The role of SMS in building customer relationships

(15:25) The importance of leveraging customer data effectively

(17:52) Steps to implement relationship marketing in a brand

(20:22) Upcoming Guru Conference and Micki's session

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Guest Bio: Micki Howl is the Chief Revenue Officer of Marigold, a relationship marketing, loyalty marketing, and email marketing platform with over 40,000 customers globally. With a background in reality TV production and retail marketing, Micki brings a unique perspective to her role in solving problems for marketers and delivering valuable outcomes for customers.

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 201 - LINKEDIN Trick to BEAT ALGORITHM!😮'Nobody Wants This'👍or👎Ask Us ANYTHING Oct 09, 2024

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides insights on growing LinkedIn followers and shares personal anecdotes and TV watching habits.
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Best Moments:

(01:07) Work question from Davie in Dublin, Ireland

(02:08) Tips for growing LinkedIn following using the experience section

(06:54) Mention of Marigold's Brand Ranking Report

(07:53) Ridiculous question about Jay's TV watching habits

(09:44) Reminder about Guru Conference registration

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 200 - What’s Up THIS WEEK ==> Gen Z Hates INSTAGRAM?😡 B2B Halloween Marketing?👻TOP HALLOWEEN COSTUMES! Oct 08, 2024

In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference.
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Best Moments:

(00:58) Harris Poll research on Gen Z social media usage

(01:56) Most disliked social media platforms according to Gen Z

(02:46) B2B marketing statistics during Halloween

(04:11) Instagram's stance on offering a "following only" feed option

(05:42) Predicted popular Halloween costumes for 2023

(07:41) Promotion of GuruConference, a free virtual marketing event

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> POST on EVERY Platform?? 🚽DANIEL MURRAY WATCHES GILMORE GIRLS <=== | BATHROOM Break #24 (COLLAB: The Marketing Millennials + Do This, Not That) Oct 07, 2024

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expanding to others.
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Best Moments:

(00:47) Brief discussion on current TV shows the hosts are watching

(02:14) The pitfalls of posting the same content across multiple platforms

(03:08) The importance of garnering attention on social media platforms

(04:17) Daniel's strategy for expanding from LinkedIn to Instagram

(06:23) The necessity of adapting content for different social media platforms

(08:14) The concept of "negative signal" when poorly managing multiple platforms

(09:04) The pros and cons of content calendars in social media management

(10:11) Casual conversation about TV shows, including Daniel's revelation about watching Gilmore Girls

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 199 - BEST OFFERS to use Right NOW! Business and Consumer! 🫢The SECRET LIVES of Mormon Wives #momtok!😬 Oct 04, 2024

In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and offers specific content ideas and promotional strategies for marketers to leverage.
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Best Moments:

(00:40) Introduction to the special marketing opportunities in Q4

(01:53) Statistics on B2B content engagement during October-December

(03:45) Effective B2B offers for the end of the year

(05:26) Consumer-focused marketing strategies for Q4

(07:07) Discussion of the "New Year, New You" content offer

(08:12) Introduction of the Marigold Brand Rankings Report

(09:36) "Since You Didn't Ask" segment discussing popular TV shows

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 198 - NEW!📊Brand Rankings Report 📈 MARIGOLD RANKS 200 BRANDS Relationship Marketing! GUEST 🡪 Michele Fitzpatrick: VP Strategy & Services Oct 04, 2024

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success.
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Best Moments:

(00:53) Introduction to Marigold's new research report on relationship marketing

(03:42) How trust, loyalty, personalization, and omnichannel experiences drive brand success

(05:09) Lessons brands can learn from top performers in customer retention and engagement

(09:02) Examples of companies excelling in personalization and omnichannel experiences

(13:59) Financial services leading in relationship marketing

(18:36) Why email remains the top-performing marketing channel
=================================================================

Guest Bio:
Michelle Fitzpatrick is the Vice President of Enterprise Strategy and Services at Marigold, a relationship marketing company serving over 40,000 customers worldwide. With extensive experience in data-driven marketing, Michelle provides valuable insights on consumer behavior, brand loyalty, and personalization strategies.
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 197 - SECRET Tip to MASSIVE Increase in Awareness! 🤔 Sandals with Socks? Bring Snacks to Movie Theatre?🩴 Ask Us ANYTHING Oct 02, 2024

In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture.
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Best Moments:
(00:19) Mention of featuring insights from top marketing minds
(00:26) Inclusion of discussions on life, pop culture, and everyday chaos
(1:35) Why promote to people who have already registered?
(5:08) Life situations: What's appropriate?
(08:07) Encouragement to subscribe for weekly episodes
(7:52) Register for Guru Conference
(08:20) Request for a 5-star review

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 196 - What’s Up THIS WEEK ==> RETURN TO OFFICE?🤮! + WOLFS w/Pitt and Clooney is TERRIBLE! 👎 Oct 01, 2024

In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings.
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Best Moments:

(00:58) Companies pushing for return to office

(01:49) KPMG survey on CEOs' expectations for return to office

(02:37) Financial impact of working from office vs. home

(03:38) LinkedIn removing top voice badges for collaborative articles

(04:56) Coca-Cola discontinuing its "permanent" Spiced flavor

(06:11) Review of the new movie Wolfs on Apple TV

(07:29) Promotion of upcoming Guru conference

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> PUBLIC SPEAKING TIPS! (in meetings, on webinars, at events) 🚽 <=== | BATHROOM Break #23 (COLLAB: The Marketing Millennials + Do This, Not That) Sep 30, 2024

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience.
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Best Moments:

(01:47) Topic introduction: Speaking in front of people

(02:24) Daniel's approach to overcoming stage fright

(03:35) Jay's advice on audience perception and content delivery

(04:37) Addressing audience pain points at the beginning of a talk

(06:28) The importance of energy and movement during presentations

(07:35) Balancing information sharing and teasing future content

(08:41) Catering to the lowest common denominator in knowledge base

(09:48) Discussion on slide content and presentation style

(11:02) The importance of speaking on topics within your expertise

=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 195- NEW! 5 SUBJECT LINE TESTS you have NEVER TRIED!🥣SOUR PATCH KID CEREAL? Selling Sunset-GOOD or BAD?? - Jay’s SCOOP Sep 27, 2024

In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates.
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Best Moments:

(00:40) Introduction to five subject line tests for email marketing

(01:25) The impact of subject line character count on open rates

(03:25) Comparison subject lines and their effectiveness

(04:50) Capitalizing words in subject lines for increased open rates

(05:38) Using "Just for" in subject lines to boost engagement

(06:35) The effectiveness of using "2025" in subject lines after October 1st

(08:50) "Since You Didn't Ask" segment: Observations on cereal varieties and TV show "Selling Sunset"

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 194 -🔍 SEO Pitfalls to AVOID! #1 Escape Room Company in U.S. MARKETING LEADER: Teddy Cheek from The Escape Game! Sep 27, 2024

In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading marketing efforts at The Escape Game, along with his thoughts on Taylor Swift's evolving career.
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Best Moments:
(01:41) From musician to marketing leader, Teddy shares his path and the lessons learned along the way
(04:32) The most frequent mistakes businesses make with SEO
(06:48) The critical role that website performance plays in search engine optimization
(07:40) The relationship between paid advertising and organic search rankings
(09:04) Best practices for keeping SEO strategies fresh and effective
(10:19) Breaking down key insights from the recent Google algorithm leak and what it means for SEO
(13:03) Teddy talks about his past life as a musician and how it influenced his approach to marketing
(15:55) A fun dive into Taylor Swift's success and what marketers can learn from her brand evolution
=================================================================
Guest Bio:
Teddy Cheek is a marketing leader at The Escape Game, the world's largest escape room company with 42 locations across the U.S. Specializing in digital marketing and SEO strategies, Teddy has played a key role in driving online traffic and boosting the company’s visibility. Prior to his marketing career, Teddy pursued music, and today he brings that creativity and passion into his digital marketing approach.
More Info: https://teddycheek.com/

=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 193 - SECRET reason you are getting UNSUBSCRIBES!📞 I avoid my friends 🫠 Ask Us ANYTHING Sep 25, 2024

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends.
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Best Moments:

(01:15) In-N-Out Burger and fast food preferences

(02:16) High unsubscribe rates in email marketing campaigns

(02:35) The importance of two-step unsubscribe processes

(03:47) Intrusion detection software and its impact on email marketing

(06:03) The significance of link-level tracking in emails

(08:19) Jay's personal habits regarding calling and texting friends

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 192 - What’s Up THIS WEEK ==> AD Costs RISING? B2B on WEEKENDS?🦛MOO DENG! + Season 2 PERFECT COUPLE? 🔥 Sep 24, 2024

In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture.
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Best Moments:

(00:28) Rise in digital ad costs due to the upcoming presidential election

(02:02) Increased weekend traffic from VP level and above contacts

(03:28) Tupperware files for Chapter 11 bankruptcy

(04:08) Amazon files for 91,000 AI patents

(04:28) Nicole Kidman hints at potential second season of Perfect Couple

(05:14) Baby hippo Mu Dang goes viral on TikTok

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> Do ALGORITHMS Matter? and Airport Food? 🚽 <=== | BATHROOM Break #22 (COLLAB: The Marketing Millennials + Do This, Not That) Sep 23, 2024

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies, algorithm changes, and travel habits. They share insights on adapting to platform updates and finding trends in the digital marketing landscape.
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Best Moments:
(00:31) Discussion about eating habits while traveling
(02:01) Main topic: Dealing with algorithm changes and platform updates
(06:42) How to find and stay ahead of marketing trends
(10:42) Airplane etiquette and personal preferences for in-flight conversations
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 191 - FORGET EVERYTHING YOU KNOW! 🧠 AI Trigger Words - WHAT are they and what does it mean??? 📺 NEW SHOWS coming out!! Soooo good! - Jay’s SCOOP Sep 20, 2024

In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference.

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Best Moments:

(00:40) Introduction to AI trigger words and their impact on email marketing

(03:48) Apple's upcoming iOS 18 update and its effect on email prioritization

(05:49) Examples of AI trigger words for email marketing

(07:35) Promotion of Marigold, an email sending and loyalty marketing platform

(08:34) "Since You Didn't Ask" segment discussing upcoming TV shows

(10:10) Promotion of the Guru Conference, a free virtual email marketing event

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 190- DAVE GERHARDT: Founder Exit 5 [The #1 community for B2B marketers!] How to build a THRIVING online COMMUNITY! 👨‍💻 Sep 20, 2024

In this episode, host Jay Schwedelson interviews Dave Gerhardt, founder of exitfive, about how to build thriving online communities and manage the balance between entrepreneurship and personal life.
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Best Moments:
(00:40) A look into Dave’s professional journey, from Drift to Privy, and his current role at exitfive

(03:01) Leveraging social media followers for building business influence and community
(04:36) How Dave founded and grew exitfive into a successful community of B2B marketers
(08:30) Best practices for keeping community members engaged and active
(15:19) The key role of subject matter expertise in leading a successful online community
(17:24) Pros and cons of charging members for access to online communities
(23:24) Why Dave deleted his personal Instagram account and how it impacted his professional focus
(27:02) A personal discussion about Dave’s move to Vermont and how he balances work with family life
(30:27) How to become a part of the exitfive community
=================================================================

Guest Bio:
Dave Gerhardt is the founder of exitfive, a community of 4,000 paying B2B marketers. Previously, he served as the Chief Brand Officer at Drift, helping drive the company to a $1 billion valuation, and as CMO at Privy, leading them to a $100 million acquisition. Dave is known for his expertise in B2B marketing and community building, with a substantial following on LinkedIn and a popular podcast.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 189 - NEW DATA: What is BEST TIME to Send EMAIL? 😳 Starbucks dude loses it! ☕️Ask Us ANYTHING Sep 18, 2024

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions in the "Ask Us Anything" segment, providing insights on email marketing and sharing a personal anecdote about Starbucks.
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Best Moments:

(01:09) Work-related question from Becky in Minneapolis

(02:27) Myth about the best times to send email marketing campaigns

(05:48) Explanation of why varying email send times can increase conversions

(07:34) Promotion of Marigold, the email sending platform

(08:21) Ridiculous question about Jay's Starbucks order

(08:38) Anecdote about a rude customer at Starbucks

(10:09) Jay's Starbucks order hack: Pike Place coffee

(11:11) Promotion of the Guru Conference, a free virtual email marketing event

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 188 - What’s Up THIS WEEK ==> NASA Wants to HIRE YOU? 👻 Halloween for B2B and B2C already? BENNIFER is Not Over! I repeat NOT OVER🫠 Sep 17, 2024

In this episode of Do This, Not That, host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip.
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Best Moments:

(01:04) Stonyfield Organic's "Toxic Free Election Challenge" promotion

(02:06) NASA's initiative to recruit 50 social media influencers

(03:08) Halloween marketing strategies and effective emojis for subject lines

(05:45) Update on celebrity couple Ben Affleck and Jennifer Lopez

(07:20) Promotion of GuruConference, a free virtual email marketing event

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> You're a FAILURE! Turn FAILURE into Success! AND sharing food with other people at restaurants? 🚽 <=== | BATHROOM Break #21 (COLLAB: The Marketing Millennials + Do This, Not That) Sep 16, 2024

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of failure in marketing and business, sharing personal experiences and insights on how to learn from mistakes and pivot towards success.
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Best Moments:
(01:23) Jay discusses the value of failure and his philosophy on regret vs. failure
(02:42) Daniel shares his experience with failing in social media before finding success
(04:16) Jay emphasizes the importance of failing fast and pivoting in business
(05:29) Daniel explains using social media as a testing ground for ideas
(06:24) The importance of documenting and sharing mistakes with team members
(08:20) Discussion on organizing and sharing positive feedback within a team
(09:41) Conversation about sharing food at restaurants ("sharesies")
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 187 - 250% INCREASE in Opt-In Rates!😳NOBODY SHOULD GO OUT TO DINNER WITH ME!!😡 Jay’s SCOOP Sep 13, 2024

In this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period.
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Key Discussion Points:
(00:40) The most important time for database growth and why it matters
(01:15) Analyzing opt-in trends for consumer marketers during this period
(02:23) The importance of mentioning 2025 in business communications for increased engagement
(03:40) Tactics for optimizing websites and using pop-ups effectively to capture leads
(05:08) How ManyChat can help drive database growth through Instagram marketing
(06:31) Tips on creating intentional content that resonates with business audiences
(08:23) Jay highlights Marigold’s latest content offering and sponsorship
(09:14) Jay shares a personal anecdote about a frustrating dinner experience
(11:37) Jay sharers about the free, virtual Guru Conference
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep 186 - FUTURE of EVENTS?? 🧠 GUEST Kristen Koenig, RVP of RingCentral #1 Event Platform 🎤 Where is Event Tech Heading? 🔮 Sep 13, 2024

In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies.
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Best Moments:
(00:49)Kristen's role at RingCentral and her journey in the event tech industry
(04:31) Explore how journey mapping can provide deeper insights into attendee behavior
(07:46) Diving into more granular data for better event outcomes
(09:22) Why seamless integrations in event technology platforms are critical
(12:39) Kristen shares her predictions on where event tech is headed
(14:57) Challenges and opportunities in creating lasting event communities
(16:17) A personal glimpse into Kristen's background in singing and performances
=================================================================
Guest Bio:
Kristen Koenig is a seasoned event technology professional currently at RingCentral. She has extensive experience in nonprofit events and a passion for community building, having previously worked with Cvent and various agencies. Kristen is also known for her insights on LinkedIn and her enthusiasm for music and singing.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 185 - EASY Ways to WIN AWARDS! (they really matter!) 🎃 I was a TOILET for Halloween 😨 Ask Us ANYTHING Sep 11, 2024

In this episode, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides both marketing insights and personal anecdotes, tackling everything from the effectiveness of showcasing awards and client logos to Halloween costume ideas.
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Best Moments:

(01:34) How client logos and awards can influence landing page conversion rates
(02:18) The numbers show how much of a difference client logos can make on a landing page
(03:06) Why awards matter in the business world
(03:51) Jay shares strategies for targeting niche awards and inaugural awards to boost credibility
(06:27) Fun Halloween costume ideas, including Chipotle-themed options
(07:13) Jay shares a funny story about the time he dressed up as a toilet for Halloween

=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 184 - What’s Up THIS WEEK ==> VIDEO Content is changing! How many EMAILS should you send EACH WEEK? 📺NICOLE KIDMAN Show on NETFLIX...REALLY GOOD! And Devin is a LOSER!👎 Sep 10, 2024

In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette.
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Best Moments:
(00:57) The latest shifts in video content strategies for social platforms
(01:28) How video lengths are changing across platforms to maximize engagement
(02:36) The growing trend of business-focused content and its increasing viewership on TikTok
(03:31) How often YOU should send marketing emails
(04:34) Jay’s recommendation for a light-hearted binge-watch
(05:14) Jay shares his thoughts on the latest happenings in the current season of The Bachelorette
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> See COMPETITOR Info! EXACTLY how to see what your competition is doing!🚽 <=== | BATHROOM Break #20 (COLLAB: The Marketing Millennials + Do This, Not That) Sep 09, 2024

In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success.
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Best Moments:
(01:47) Understanding the role of analyzing your competitors' actions
(02:04) Why it's crucial to go through your competitors' entire marketing funnels to learn from their approach
(03:33) Daniel introduces tools like Spyfu and ESP Send View for understanding competitors' strategies in greater detail
(04:41) The hosts discuss how using Built With helps uncover what technology competitors are leveraging
(05:29) A debate on whether to adjust your own strategy based on competitors' actions or focus solely on your unique path
(07:20) The value and challenges of entering a market with established competition and how to differentiate yourself
(08:58) A brief and fun side conversation about the ongoing US Open tennis tournament
=================================================================
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Partner with Jay or have Jay on YOUR podcast:
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Jay's Agency:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 183 - SECRETS of TOP CMOs & CEOs (easy tactics to INSTANTLY boost email OPEN RATES!) 🏈 I STINK at Fantasy Football and DON'T SPOIL Love is Blind UK for me!!😡 Jay’s SCOOP Sep 06, 2024

In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.
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Best Moments:
(00:40) What aspirational marketing is and why it's effective
(02:00) Statistics showing how aspirational subject lines outperform others
(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences
(04:10) How tapping into ambition and creating emotional connections can transform campaigns
(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates
(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 182 - The Importance of SMS!? 📲 ===> GUEST: Kara Trivunovic, Senior Vice President, Zeta Global - Why Human Connection MATTERS In Digital Marketing! 💘 Sep 06, 2024

In this episode, host Jay Schwedelson sits down with Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital communications.
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Best Moments:
(03:25) How AI is transforming email marketing, particularly in content generation and personalization
(05:32) Finding the right mix between AI-driven automation and maintaining a human element in email marketing
(08:57) Insights into the effectiveness of SMS marketing and how it complements other digital strategies
(12:34) Exploring the concept of value exchange and why it's crucial for successful SMS campaigns
(15:48) A lighthearted discussion on reality TV, with a particular focus on the show Below Deck
(18:16) Information on the upcoming Zeta Live event, where industry leaders will discuss the latest trends in marketing technology
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Guest Bio:
Kara Trivunovic is the Senior Vice President of Strategic Solutions at Zeta Global, a company known for its cutting-edge marketing technology solutions. With a career spanning 25 years in email marketing, Kara has played a pivotal role in the industry's development.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 181 - EMAIL PRE-HEADERS Are Going AWAY? 🍝 Are You a LOSER When the Dinner Check Arrives? 🫠 Ask Us ANYTHING Sep 04, 2024

In this episode, host Jay Schwedelson answers your questions in an "Ask Us Anything" segment, covering both work-related topics and personal questions.
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Best Moments:
(01:28) Addressing concerns about the future of email pre-headers, particularly in light of the upcoming Apple iOS 18 update
(02:34) How the iOS 18 update might affect the visibility and usage of email pre-headers
(05:22) Highlighting the features and benefits of the Marigold email marketing platform
(06:11) Jay's thoughts on the best practices for splitting dinner bills among friends
(08:49) A plug for the upcoming Guru conference, a free virtual event focused on email marketing strategies
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 180 - What’s Up THIS WEEK ==> UH OH! Are you aware of BIG Dates COMING UP? 🌭 JOEY CHESTNUT... HUGE NEWS! (you gotta hear this)!!! 🌭 Sep 03, 2024

In this episode of Do This, Not That, host Jay Schwedelson delves into the latest marketing trends, addresses upcoming challenges for the holiday season, and shares exciting news about a major event.
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Best Moments:

(00:56) Instagram's New Feature: Discussion about Instagram's new feature that allows comments on Stories, and how this could impact engagement metrics.

(01:43) Salesforce’s Holiday Shopping Insights: Insights from Salesforce’s latest holiday shopping index, focusing on consumer behavior trends.

(02:49) Email Statistics for Parents: A look at recent email marketing statistics specifically targeting parents, highlighting effective strategies.

(03:39) Key Marketing Dates: Jay highlights important upcoming dates that could affect marketing performance, particularly during the holiday season.

(05:19) Joey Chestnut and Competitive Eating: A fun segment about Joey Chestnut and the world of competitive eating, exploring its unexpected marketing potential.

(06:01) Guru Conference Announcement: An exclusive announcement regarding the upcoming Guru Conference, teasing what attendees can expect.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> DANIEL Goes to a MEDIUM! Power of SWAG! And POWER of Letting People be FIRST! 🚽 <=== | BATHROOM Break #19 (COLLAB: The Marketing Millennials + Do This, Not That) Sep 02, 2024

In this episode of The Bathroom Break, Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it.
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Best Moments:
(00:49) Daniel's Medium Experience: A quirky start with a medium's unconventional business approach
(02:24) The Power of Urgency: Why urgency is essential in any marketing campaign, regardless of industry
(03:19) Limited-Time Offers & Scarcity: Strategies for using scarcity to drive immediate action
(05:30) Urgency in Copywriting: Highlighting urgent pain points to connect with your audience
(07:03) Introducing "FONF": The new concept of "Fear of Not First" in urgency marketing
(08:27) Exclusivity & FOMO: How to leverage these emotions to enhance urgency in your campaigns
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 179 - UNSCALABLE! Marketing Tips NO ONE WILL TRY (But Should)! 🔕 I have NO IDEA HOW TO USE SNAP! ☎️ | Jay’s Scoop Aug 30, 2024

In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.
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Best Moments:
(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape
(01:20) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts
(02:15) Jay explains his "90-day handholding" approach, a personalized strategy designed to nurture relationships and guide clients through the early stages of engagement
(04:00) How these unscalable tactics can lead to significant business growth by fostering deeper connections with customers
(05:43) Examples include sending personalized video messages, curating handpicked content for specific clients, and even sending birthday notes to enhance customer relationships
(06:54) The impact of handwritten letters in creating memorable, personal connections with clients
(08:42) Jay shares a personal anecdote about his texting habits and maintaining Snapchat streaks with his children, showcasing the importance of staying connected in both personal and professional life
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 178 - MARKETING AUTOMATION in Direct Mail? 📬 ===> GUEST: Dennis Kelly, CEO at Postalytics - Direct Mail at a FRACTION of the cost and dramatically increased ROI! Aug 30, 2024

In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.
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Best Moments:
(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies
(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation
(06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign
(08:09) Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less
(10:09) Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness
(12:20) Jay inquires about the state of marketing automation in the direct mail industry
(14:06) Dennis shares his unusual morning routine of swimming in the cold ocean
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Guest Bio:
Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 177 - BAD: YOUR EMAIL Program is NOT READY for 2025! 🤮 Eating FISH at the Airport? 🤮 Ask Us ANYTHING Aug 28, 2024

In this episode, host Jay Schwedelson tackles questions about future marketing strategies and sharing a personal story from an unexpected earthquake experience in Seattle.
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Best Moments:
(01:10) A first-hand account of Jay's brush with nature's unpredictability
(02:13) Exploring the key elements of 2025 marketing strategies, with a focus on email sending infrastructure and the importance of replies
(06:26) Jay’s thoughts on airport food, leading to a story about a regrettable sushi choice
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 176 - What’s Up THIS WEEK ==> SURPRISE!! Labor Day IMPACTS Marketing Differently Than EXPECTED! 🇬🇧 Love is Blind UK is GREAT! 💂 Aug 27, 2024

In this episode, host Jay Schwedelson dives into effective Labor Day marketing strategies, shifts in podcast listening platforms, and his latest obsession with a reality TV show.
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Best Moments:
(00:40) Jay sets the stage for an insightful discussion on marketing and media trends
(01:03) Exploring consumer behavior and effective strategies for Labor Day promotions
(02:27) How to optimize your email campaigns as summer winds down
(03:35) Notable changes in how and where people are tuning into podcasts
(05:13) Jay shares his enthusiasm for Love is Blind UK and why you should tune in
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> The Tiktokification of Everything😬Marketers are SLEEPING on Short-Form VIDEO! 🚽 <=== | BATHROOM Break #18 (COLLAB: The Marketing Millennials + Do This, Not That) Aug 26, 2024

In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies.
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Best Moments:
(00:30) The Rise of Short-Form Video: How short-form video is transforming B2B marketing landscapes
(01:07) Jay’s LinkedIn Experience: Insights from Jay on leveraging short-form video to boost engagement on LinkedIn
(02:12) The "Costco Sampler Effect": Using bite-sized video content to attract and engage new audiences
(03:30) Authenticity & Personality: The importance of being genuine and relatable in short-form video content
(04:27) Effective Video Elements: Key components of successful short-form videos, including hooks, creativity, and emotion
(05:55) Repurposing Content: Turning long-form content into concise, shareable clips
(07:08) Promoting Webinars & Campaigns: Using short-form video as a powerful tool to drive attendance and interest in webinars and marketing campaigns
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 175 - 30% Open Rate INCREASE! ➡️ ONLY Listen if YOU ARE A MARKETER! 🌹 Bachelorette HOMETOWNS! 🌹 Aug 23, 2024

This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost.
Best Moments:

The F-Name Episode: Personalization That Works
- Using first names in subject lines only lifts open rates by 4% now since it's so common. Geography, life events, interests and past purchases work much better, lifting rates over 25-30%.
- Putting company names in subject lines lifts open rates by 41% for B2B emails. Other options: job function, industry, customer longevity.
- Tell people who they are - when segmenting an audience, explicitly tell them they are in that segment. Keeps reinforcing in subject line, email content, landing pages.
- Can get more advanced by calling out behaviors - early registrants, high reviewers, etc. Keep recognizing the specific activity.
The Awkwardness of Hometown Dates on The Bachelorette

=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 174 - WOW! ==> GUEST: NEIL PATEL 👈 NYT Best Selling Author! Over 100 Million Podcast Downloads! 😮 10 RAPID Marketing Tips in 15 MINUTES! ⏰ Aug 23, 2024

In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns.
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Best Moments:
(01:48) Is Threads (the Meta app) the next big thing or a waste of time?
(02:30) The benefits of influencer marketing for small and medium brands
(03:43) Survey insights: Why people might prefer 1 million followers over $1 million
(05:20) The most underutilized and easy way to leverage AI for marketing
(06:16) Strategies for email re-engagement campaigns
(07:51) How Neil Patel would spend $50,000 to improve marketing at a small B2B company
(08:31) The biggest waste of paid media in marketing
(10:10) Are marketers missing out on Reddit?
(11:06) Navigating ad cost fluctuations around elections and holidays
(13:15) How iOS 18's AI email categorization could shake up email marketing
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Guest Bio:
Neil Patel is the co-founder of NP Digital, one of the leading digital marketing agencies in the world. A renowned figure in the industry, Neil's blog receives over 9 million visits per month, and his podcast "Marketing School" has garnered 12 million downloads per month. With extensive expertise in SEO, content marketing, and digital strategy, Neil is a trusted voice in the marketing community.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 173 - HOW? “We Switched Email Sending Platforms and Our Metrics GOT WORSE!” CAN I Unclog 🚽 ? Make 🍝? Ask Us ANYTHING Aug 21, 2024

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills!
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Best Moments:
(01:04) Understanding email marketing metrics after changing email sending platforms
(05:01) Identifying bot clicks in email marketing
(06:38) Adulting skills assessment — Jay is STRUGGLING!
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
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Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 172 - What’s Up THIS WEEK ==> Changes to LINKEDIN! iOS 18 Email News! 📺 EMILY in Paris NOT #1 😳... Aug 20, 2024

In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the recent updates from LinkedIn, changes coming in Apple's iOS 18 update, and pop culture updates!
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Best Moments:
(00:57) LinkedIn Updates: "For You" section, editing scheduled posts, boosting newsletter ads for the first time
(03:01) Apple iOS 18 Updates and the impact it will have on email marketing
(07:09) Pop Culture Commentary: Disappointed that Emily in Paris on Netflix is already #2?!?
(08:01) Jay's thoughts on Grant being sent home from The Bachelorette
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> SECRET Tips for CONTENT IDEAS! How to never run out! 🚽 <=== | BATHROOM Break #17 (COLLAB: The Marketing Millennials + Do This, Not That) Aug 19, 2024

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas.
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Best Moments:
(01:20) Piggybacking Off Popular Posts: How to spark inspiration by building on trending social media content
(02:37) Testing Ideas in the Comments: Engaging with comments to gauge interest and refine your content ideas
(03:43) Providing Your Take on News and Trends: Monitoring the latest in marketing and offering unique perspectives
(04:27) Exploring New Content Formats: Finding inspiration beyond your industry to keep your content fresh
(07:21) Repurposing Core Ideas: Repackaging successful content in various formats to maximize its impact
(08:18) Daniel's Tennis Strategy: A humorous take on how Daniel approaches both tennis and content creation with power, strategy, and a stoic demeanor
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
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Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 171 - I WAS WRONG! Perfect Content for EMAIL vs. SOCIAL? ☀️🧴My WIFE The DERMATOLOGIST!! (I'm a Wimp) | Jay’s Scoop Aug 16, 2024

In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research.
Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it!
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Best Moments:
(00:40) Why beginner-level content is more effective on social media
(01:35) Research insights: Platform-specific content strategies
(02:28) Performance stats for beginner content on LinkedIn and Instagram
(03:33) Why advanced content should be reserved for email campaigns
(04:10) Avoid the mistake of blanket repurposing across channels
(07:26) Jay shares a humorous anecdote about his dermatologist wife
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
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Jay's Agency:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 170 - BEST BACK TO SCHOOL CAMPAIGN EVER? 💈💈 ===> GUEST: Lisa Hake, VP Mktg GREAT CLIPS (4400 locations!!) - How They Turned ‘Glow-Up’, ‘Fire’, ‘Lit’ Into Epic Database Growth! Aug 16, 2024

In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut.
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Best Moments:
(02:04) Discussing the strategy behind Great Clips’ back-to-school campaign
(04:22) How the campaign tapped into cultural trends and insights about busy parents and school-aged children
(06:11) The collaboration with influencers and Joey Fatone to create content around Gen Z slang
(11:02) Giving away 24,000 free haircuts to launch the campaign and drive engagement
(12:09) Using a survey and coupon offer to grow the email database
(15:14) The types of content Great Clips shares with customers beyond just offers
(17:41) Exploring the balance between SMS and email marketing for customer engagement
(18:53) Emphasizing the importance of human-to-human marketing
(19:46) Lisa shares a Gen Z slang term she learned during the campaign
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Guest Bio
Lisa Hake is the Vice President of Marketing and Communications at Great Clips, the world’s largest salon brand with over 4,100 locations. With a rich background that includes roles at Pillsbury, 3M, and Best Buy, Lisa has been steering the marketing efforts at Great Clips for the past seven years, creating campaigns that resonate across generations.
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PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
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Jay's Agency:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 169 - THIS Makes No SENSE! Big Discounts = Bad Performance? 4.3 Stars BETTER 5 Stars? 🤮 WEIRD Food Combos! People are GROSS 🤮 | Ask Us ANYTHING Aug 14, 2024

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry!
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Best Moments:
(01:07) Why did a 50% discount campaign underperform compared to a 30% discount?
(02:05) The surprising psychology behind discounts, reviews, and pricing
(07:16) The weirdest food combinations you’ll ever hear about—some of which Jay finds utterly disgusting!
(09:13) Promo for the upcoming Guru Conference — don't miss out!
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 168 - What’s Up THIS WEEK ==> DOWN‼️ Why Performance Will DROP Next Week! 📺 Emily in Paris??📺 Aug 13, 2024

In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the potential impact of the Democratic National Convention on email engagement to Instagram’s latest changes in metrics. Plus, get a sneak peek into upcoming pop culture releases, including Emily in Paris Season 4 and Vince Vaughn’s new series Bad Monkey. Jay also shares his top Vince Vaughn movie picks!
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Best Moments:
(00:40) The Democratic National Convention and its potential impact on email engagement
(02:07) Instagram’s change in engagement metrics
(03:33) Upcoming pop culture releases: Emily in Paris Season 4 and Bad Monkey
(04:53) Jay’s favorite Vince Vaughn movies
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> Content CREATION vs. Content CURATION 🚽 <=== | BATHROOM Break #16 (COLLAB: The Marketing Millennials + Do This, Not That) Aug 12, 2024

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic.
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Best Moments:
(00:54) Daniel and Jay's sleep schedules and bedtime routines
(01:44) Overview of the episode's topic: content curation vs. content creation
(02:21) Setting the stage: curation vs. creation in retail (Apple vs. Amazon)
(03:04) The importance of having good taste in content curation
(03:30) How Daniel fell into content curation on LinkedIn
(04:24) Daniel's filtering process: "Would I share this in a group chat?"
(05:24) The value of curation: saving time and finding the best content
(06:36) Daniel's initial goal: amplifying other marketing voices
(07:28) Curation as a foundation for building expertise and authority
(08:21) Curation gets a bad rap, but it's a valuable practice
(09:27) Curation should be part of growing a personal brand
(09:30) Subjectline.com as an example of curation in the email marketing space
(10:12) Finding early trends on platforms like Twitter and Reddit
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 167 - FAIL! Your Re-Engagement Campaigns STINK! 🤠 GUY'S TRIP RECAP! 🔥 | Jay’s Scoop Aug 09, 2024

In this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively.
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Best Moments:
(00:40) Jay discusses re-engagement campaigns and their drawbacks
(01:59) Findings from tests conducted on the effectiveness of re-engagement campaigns for B2B
(04:40) Insights on the impact of re-engagement campaigns for consumer marketing
(06:54) Advice on focusing energy on new customers rather than re-engaging old contacts
(07:49) "Since You Didn't Ask" segment, where Jay shares his experience from a recent guys' trip to Nashville
(09:43) Humorous story about a friend's reaction to trying the hottest chicken dish at Hattie B's Hot Chicken
(11:05) Jay is tasked with planning the next guys' trip location
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 166 - PODCAST About PODCASTING? 📻 ===> GUEST: Mike Montague, Head of Franchise Strategy at SANDLER (His Podcast Has Over 3.5 Million DOWNLOADS!) + LEGOs!! Yup LEGOs!! Aug 09, 2024

In this episode, host Jay Schwedelson interviews Mike Montague, the Head of Franchise Strategy at Sandler and host of the popular podcast, "How To Succeed."
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Best Moments:
(02:03) Mike shares his background story, including his passion for sales training, website design, and radio hosting
(05:02) Mike emphasizes the importance of having a regular creation process, whether it's a podcast, video, blog, or newsletter
(06:33) Jay asks about the difficulty of starting a podcast, and Mike suggests keeping it simple with affordable equipment and hosting
(09:49) Mike advises against overproducing or trying to appeal to everyone, and instead recommends being authentic and finding the right audience
(10:17) Jay and Mike discuss the importance of consistency in building a connection with the audience
(11:01) Mike shares the added benefits of podcasting, such as staying focused and engaged
(12:18) Jay asks about pitfalls to avoid when starting a podcast, and Mike advises against faking it, setting up an unsustainable schedule, or trying to please everyone
(15:10) The conversation shifts to Mike's passion for Lego and his certification as a Lego Serious Play instructor
(17:02) Mike explains how he teaches adults to play with Legos, fostering creativity, storytelling, and problem-solving skills
=================================================================
Guest Bio:
Mike Montague is the Head of Franchise Strategy at Sandler, a leading sales training organization. He is also the host of the popular podcast "How To Succeed," which has over 650 episodes and 3.5 million downloads. Mike has a diverse background, including sales training, website design, radio hosting, and a passion for Lego and play-based learning.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 165 - Attribution is GARBAGE 🗑️ ? What is a HOLDOUT Group? 🎥 GREAT MOVIES: Mannequin and Notting Hill? | Ask Us ANYTHING Aug 07, 2024

In this episode, host Jay Schwedelson covers an "Ask Us Anything" segment, tackling a work-related question and a fun, ridiculous question from YOU, the listeners.
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Best Moments:
(01:41) Work question: Is last-touch attribution the best or right way of measuring ROI?
(06:33) Ridiculous question: What do you think about the upcoming movie "It Ends With Us" and what are your favorite romantic comedies?
(09:16) GURU Conference
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 164 - What’s Up THIS WEEK ==> Pommel Horse Guy Getting DEALS? 🎬 R U GOING? It Ends With Us... 🎬 Aug 06, 2024

In this episode, host Jay Schwedelson discusses the latest news and trends happening this week in business, marketing, and pop culture. Hear about Pommel Horse Guy, Google's controversial ad, and Europe's latest regulations on AI.
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Best Moments:
(00:55) The viral "pommel horse guy" Steven Nedorozic from the US men's gymnastics team and brands capitalizing on his newfound fame
(02:01) Google's controversial "Dear Sydney" ad involving AI content generation, which was ultimately taken down due to backlash
(03:30) The rapid growth of Meta's Threads app, now reaching 200 million monthly active users
(04:13) The EU's AI Act, considered the first legislation attempting to regulate AI based on risks, goes into effect this week
(05:26) The upcoming release of the highly anticipated movie "It Ends With Us," based on the popular novel by Colleen Hoover
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> WORST Episode Ever!⭐ out of ⭐⭐⭐⭐⭐ (the secrets of Social Proof!) 🚽 <=== | BATHROOM Break #15 (COLLAB: The Marketing Millennials + Do This, Not That) Aug 05, 2024

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, Not That Podcast discuss the importance of user-generated content (UGC) and testimonials in marketing.
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Best Moments:
(01:00) The importance of social proof, testimonials, and UGC in today's marketing landscape
(02:00) Testimonials are now table stakes, and marketers should not be afraid to ask for them
(02:53) Having a system to store and organize testimonials from raving fans and customers
(03:25) Quick win tactics for leveraging testimonials, like using them in subject lines and headlines
(04:21) The power of using testimonials in various marketing materials, like ads and website headlines
(05:16) The Ogilvy Rolls Royce ad and using customer quotes as headlines
(06:04) The importance of having a mix of ratings, as perfect 5-star ratings can seem untrustworthy
(06:49) Using aggregated data on popular products or services as social proof
(07:47) The effectiveness of admitting flaws and using negative testimonials in marketing
(08:41) The potential intrigue factor of promoting the "worst" or "least popular" product
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 163 - 2024 is OVER! 2025 Trends... Pre-Black Friday?! 🎤 Livin’ on a Prayer? | Jay’s Scoop Aug 02, 2024

In this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results!
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Best Moments:
(00:42) The importance of staying ahead in your marketing strategy
(00:54) Significant data about marketing activities in the next 30 days
(01:07) Increase in Halloween and Q4 email promotions
(01:32) September 1st as a crucial date for marketers
(01:44) Shifting focus to 2025 after September 1st
(02:30) Impact of mentioning holiday or pre-Black Friday in email subject lines
(03:15) Need for a content audit to avoid outdated references
(04:02) Impact of mentioning the current year in B2B content offers
(04:50) Emphasis on relabeling content for 2025
(05:51) Jay's annual guys trip and its importance
(06:30) The chaos and fun of organizing the guys trip
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 162 - Blank Spaces In Your Content Calendar are GOOD? 🤯 ===> GUEST: Jess Cook, Head of Content at Island (Former Barbie Collector?!?) Aug 02, 2024

In this episode, host Jay Schwedelson is joined by Jess Cook, Head of Content and Communications at Island, to discuss content calendars, repurposing content, and growing a company's social media presence.
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Best Moments:
(04:51) How to better create your next content calendar
(08:01) Leaving blank spaces in the content calendar for timely updates
(09:07) The power of repurposing evergreen content across channels
(11:40) Becoming a thought leader by consistently covering specific topics
(13:15) Updating and refreshing outdated content
(13:58) Strategies for growing a company's LinkedIn following
(16:08) Encouraging employee engagement with company content
(17:53) Jess' unique history of collecting Barbie dolls
=================================================================
Guest Bio:

Jess Cook is the Head of Content and Communications at Island, an enterprise browser company. She is also the host of the popular podcast "That's Marketing, Baby," where she discusses content marketing and organic growth strategies.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 161 - SECRETS to Getting Speaking Gigs at Events and how to NETWORK at events you DON’T ATTEND! + HULU = Meh ?!? | Ask Us ANYTHING Jul 31, 2024

In this episode, host Jay Schwedelson tackles some pressing questions from listeners like YOU and shares practical tips for marketers.
Jay dives into strategies for networking and learning from industry events without being physically present and offers actionable advice on landing speaking slots at conferences.
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Best Moments:
(01:36) Networking at industry events without attending
(02:15) Jay outlines how to message event speakers on LinkedIn effectively
(03:49) Tips on engaging with event hashtags and exhibitors
(04:09) Strategies for participating in the conversation online
(05:23) Jay discusses the importance of crafting compelling session titles for speaking gigs
(06:03) Advice on creating video content to showcase speaking skills
(07:01) Why speaking at any available event can boost your profile
(09:05) Jay shares his favorite (and least favorite) streaming services in response to a fun question
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 160 - What’s Up THIS WEEK ==> Would You Rather Have - 1 Million Dollars or 1 Million Followers? SHOCKING New Survey Data... 😲 Jul 30, 2024

In this episode, host Jay Schwedelson discusses some interesting recent marketing trends and survey results, including TikTok's recent "Deal For You" sales event. Also, what's up with long gaps between seasons of great shows?!?
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Best Moments:
(00:54) A survey found that 79% of people aged 18-25 and 53% of those aged 26-40 would rather have 1 million followers than $1 million
(02:16) TikTok's recent "Deal For You" sales event underperformed compared to Amazon Prime Day, with sales down 6% during the same period
(04:15) Using Olympic-themed words like "champion," "gold medal," and emojis in email subject lines is boosting open rates by up to 20%
(05:13) Jay expresses frustration with the long gaps between seasons for popular TV shows like Euphoria, Severance, and Stranger Things
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> Negative Feedback in the Marketing World and How to Handle It 🚽 <=== | BATHROOM Break #14 (COLLAB: The Marketing Millennials + Do This, Not That) Jul 29, 2024

In this episode, hosts Jay Schwedelson and Daniel Murray from the Marketing Millennials dive into managing haters and negative feedback in the marketing world.
Whether you're taking a quick break or just need some marketing wisdom on the go, this episode covers practical tips and personal insights you can use in your job today!
=================================================================
Best Moments:

(01:00) Sushi cravings in LA
(01:27) Discussion on haters and negative feedback
(02:00) Importance of negative feedback in marketing
(03:05) Personal experiences with negative feedback
(04:11) Jay's mantra — "When in doubt, opt them out"
(05:08) The impact of one-off criticism on marketing strategies
(06:09) Unsubscribes and their role in marketing
(07:33) Cultivating an engaged and loyal audience
(08:02) The hosts' favorite sushi orders
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 159 - Shhh...Poor Grammar WORKS! 😐 Vegetables at HOMEGOODS? | Jay’s Scoop Jul 26, 2024

In this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language.
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Best Moments:
(01:25) The value of unconventional grammar and misspellings
(01:47) Benefits of using onomatopoeia in subject lines
(03:09) The effectiveness of slang acronyms
(05:01) Impact of bad grammar on email headlines and landing pages
(06:54) How broken sentences can increase open rates
(07:40) Introduction to Marigold's complete guide to zero-party data
(08:00) Jay's personal anecdotes and random thoughts
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 158 - Zero Party Data VS First Party Data + PERSONALIZATION CHANGES YOU NEED TO MAKE ===> Guest: Nate Frick of Marigold (Former AOL, But Can't Fix Your Laptop!) Jul 26, 2024

In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform.
=================================================================
Best Moments:
(03:03) Explanation of zero-party data and its importance for personalization
(05:11) The difference between zero-party data and first-party data
(07:20) Nate's recommended approach to data acquisition and personalization strategy
(09:06) The importance of using the data provided by customers authentically
(10:23) Personalization across different channels, like SMS vs. email
(12:01) Moving beyond basic personalization like using first names
(13:28) Leveraging data points like product interests, locations, and dates for personalization
(15:40) The shifting trend of brands being more upfront about using customer data for personalization
(16:10) Nate's experience with people thinking he can fix their tech issues after working at AOL 😂
=================================================================
Guest Bio:
Nate Frick is the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform with over 40,000 customers worldwide. He has extensive experience in the marketing and email space, having previously worked at companies like Cheetah Digital and AOL. Nate provides strategic guidance to Marigold's clients on leveraging personalization, data, and industry trends to drive their businesses forward.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 157 - NEW AI Tricks? 🧇Cracker Barrel or Waffle House? | Ask Us ANYTHING Jul 24, 2024

In this episode, host Jay Schwedelson discusses using AI for content generation and analysis, and answers a fun food-related question from a listener.
================================================================
Best Moments:
(01:57) Using AI for competitive analysis and creating graphical comparison tables
(03:17) Use this ChatGPT prompt to develop a GTM strategy your company can focus on: "Analyze the following accounting software tools' websites — QuickBooks.com, Netsuite.com, and FreshBooks.com. Focus on target audience, value props, pricing, and summarize the results in a graphical, comparison table showing checkmarks for strengths and weaknesses."
(05:41) Marigold's guide to zero-party data
(06:37) Ridiculous question — debating the best among Cracker Barrel, IHOP, and Waffle House
(08:22) Waffle House's secret menu recommendations
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 156 - What’s Up THIS WEEK ==> NO Politics on LinkedIn? 36% of People have a SIDE HUSTLE(do you)! Does MATTHEW MCCONAUGHEY SMELL? 👃 Jul 23, 2024

In this episode, host Jay Schwedelson discusses the latest news and trends in marketing and business. He also shares some interesting insights into pop culture and everyday life.
=================================================================
Best Moments:
(01:00) Advice on being cautious of inflated metrics on social media platforms due to current events
(01:28) A look at the social media platforms with the most political content, according to Pew Research
(02:15) LinkedIn's feature to block political content from your feed
(02:47) Intuit's acquisition of Amped, a leading pop-up company, and the importance of using pop-ups for data capture
(03:50) The rise of side hustles, with data showing 36% of adults having one, earning an average of $891 per month
(04:43) The growing trend of creating and selling online digital courses, expected to reach $319 billion by 2029
(05:44) A humorous discussion about receiving notifications related to Matthew McConaughey not wearing deodorant
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> HOW OFTEN to Post? (don’t just post to post)🚽 <=== | BATHROOM Break #13 (COLLAB: The Marketing Millennials + Do This, Not That) Jul 22, 2024

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation and marketing.
=================================================================
Best Moments:
(02:05) How often should you post on social media or send emails?
(02:23) Quality over quantity — don't just put out content for the sake of it
(03:32) Use the "group chat test" to filter out irrelevant or boring content
(04:10) Focusing too much on self-promotion can damage credibility with your audience
(04:18) Relevancy and frequency are tied together, not frequency alone
(05:23) Finding the balance between perfectionism and being overly promotional
(06:05) Providing value through helpful, relevant content can make your audience love you
(06:21) Setting frequency goals without considering quality is a recipe for failure
(07:12) Building the habit of consistent posting with a purpose
(08:15) Don't bathroom shame, and let people use the restroom when needed
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 155 - 60 Days Till EMAIL CHANGES FOREVER! #1 Thing you NEED to do NOW! 🌹 Reality TV Update! | Jay’s Scoop Jul 19, 2024

In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features.
=================================================================
Best Moments:
(00:40) Jay explains why the world of email marketing is about to change with Apple's iOS 18 update
(01:35) Over 46% of all business and consumer email is read via the Apple Mail app
(02:07) With iOS 18, Apple will use AI to categorize emails into primary, transactions, updates, and promotions tabs
(02:56) Schwedelson recommends launching a personal email newsletter to stay in the primary tab
(03:38) Personal newsletters have a 32% higher average open rate compared to brand newsletters
(04:11) Emails from individuals and non-promotional content will likely go to the primary tab
(04:43) He advises having someone in the organization launch a personal newsletter and build a subscriber base
(09:13) Jay discusses The Bachelorette and shares updates on Bachelor Nation shows
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign] Jul 19, 2024

In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement.
=================================================================

Best Moments:

(01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford
(03:31) Casey explains the "5 degrees of content" framework for LinkedIn
(06:31) Casey discusses the importance of having intentionality with your content based on your goals
(09:53) Casey provides tactical tips for creating effective LinkedIn content
(14:18) Casey emphasizes the importance of showing your personality and human side on LinkedIn
(16:33) Jay and Casey discuss the "Since You Didn't Ask" segment, where they talk about non-work-related topics
(19:19) Casey shares how listeners can follow and connect with him
=================================================================
Guest Bio:
Casey Hill is a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University's Business School. He has over 13 years of experience in the software and SaaS industry, with a focus on organic growth strategies. Casey is also the host of the "Angles and Insight" podcast, where he brings together billionaire tech icons to debate various industry topics.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 153 - Can I BUY AN EMAIL LIST? 😬 Museums? | Ask Us ANYTHING Jul 17, 2024

In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltered thoughts on various cultural experiences.
=================================================================
Best Moments:
(01:52) Is buying an email list a bad idea?
(07:07) Would Jay rather attend the Oscars or Grammys?
(08:05) Would Jay rather attend a Marvel or DC movie premiere?
(08:36) Would Jay rather visit the Louvre or Van Gogh museum?
(09:06) Jay's unapologetic take on not appreciating fine art museums
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this FREE content Jay found INSANELY VALUABLE, The Complete Guide to Zero-Party Data.

Ep. 152 - What’s Up THIS WEEK ==> Performance DOWN! Not a Normal Week - Prime Day...Political Impact...Trending WORDS! Beverly Hills Cop and Real Housewives? Jul 16, 2024

In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching.
=================================================================
Best Moments:
(00:40) Addressing the recent assassination attempt on former President Trump
(01:46) Instant impact analysis on email open rates after the assassination attempt
(03:11) The impact of Amazon Prime Day and the Republican National Convention on email open rates
(04:29) Twitter (X) testing a downvote feature for replies
(06:01) The most impactful words/phrases in email subject lines: "back to school" and "Q4"
(06:52) Jay's thoughts on the Netflix movie "Beverly Hills Cop: Axel Foley"
(07:18) The return of "The Real Housewives of Orange County"
(07:39) The return of "The Bachelorette" and its impressive ratings
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

SPECIAL LIMITED SERIES: ===> You NEED These New WINBACK Strategies! 🚽 <=== | BATHROOM Break #12 (COLLAB: The Marketing Millennials + Do This, Not That) Jul 15, 2024

In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing.
=================================================================
Best Moments:
(02:16) Discussing win-back strategies for inactive email subscribers
(03:14) Targeting subscribers who haven't engaged in the last 90 days
(03:55) The ineffective "we miss you" win-back emails
(04:15) Using "verification" emails to re-engage subscribers
(05:10) Tailoring win-back strategies based on subscribers' past engagement levels
(06:20) Sending personalized win-back emails to highly engaged subscribers
(09:47) The importance of separate opt-out options for different communication channels
(10:15) Avoiding one-click unsubscribe links to prevent bot-driven unsubscribes
(11:05) Making the unsubscribe process a branding opportunity
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 151 - 3 EASY Email Marketing Tips (you haven't tried)!! 😮 Flying SOUTHWEST!! | Jay’s Scoop Jul 12, 2024

In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact.
=================================================================

Best Moments:
(01:22) The impact of using title casing versus sentence casing in email subject lines
(02:23) The effectiveness of capitalizing one word in the subject line to make it stand out
(03:21) Using a compelling stat as the subject line for email newsletters to boost open rates
(04:24) Including memes in newsletters to increase click-through rates and add a human touch
(05:21) Resending emails to non-openers with subject lines that address the initial non-open
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 150 - WOW! ==> Dr. J.J. Peterson! HEAD OF STORYBRAND! How to Make Your Customer The Hero! ===> Best Selling Author! Host of TOP U.S. Podcast 'Marketing Made Simple’ Jul 12, 2024

In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with their customers.
=================================================================

Best Moments:
(01:59) Dr. Peterson's background
(07:14) Explaining the StoryBrand framework and its seven key elements
(13:24) The importance of making the customer the hero in your brand's story
(15:29) Discussing the benefits of niching down and targeting a specific audience
(18:36) The concept of "narrative transportation" and its impact on marketing
(23:25) Dr. Peterson's reality TV show and his favorite reality TV shows
=================================================================
Guest Bio:
Dr. JJ Peterson is the co-author of the Wall Street Journal bestseller "StoryBrand" and the co-host of the "Marketing Made Simple" podcast.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 149 - My Offer is NOT WORKING. What should I do? 📺 FRIENDS or THE OFFICE? | Ask Us ANYTHING Jul 10, 2024

In this episode, host Jay Schwedelson answers a work-related question about sponsoring email newsletters and a fun question about whether he prefers the TV shows Friends or The Office.
=================================================================
Best Moments:
(01:08) Jay talks about Austin, Minnesota, the birthplace of SPAM luncheon meat
(01:50) A listener asks if sponsoring an email newsletter is an effective marketing tactic
(02:05) Jay advises against trying new tactics if an offer is struggling with your existing audience
(03:19) Jay shares tips for effectively sponsoring email newsletters, including endorsement-style ads
(07:27) Jay emphatically chooses The Office and shares trivia about the show's casting
(09:07) Jay promotes the Guru Conference and encourages listeners to leave a review
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 148 - What’s Up THIS WEEK ==> Prince William and Princess Kate ON LINKEDIN! 😃 And World Emoji Day! 😃 Jul 09, 2024

In this episode, host Jay Schwedelson covers what's happening this week in business, marketing, and pop culture. Hear about William and Kate's job opening on LinkedIn, Redbox financials, World Emoji Day, and more!
=================================================================
Best Moments:
(00:55) Prince William and Kate Middleton posting a job opening on LinkedIn
(01:46) World Emoji Day on July 17th and tips for using emojis in email marketing
(03:07) Hallmark Channel's upcoming holiday movie "The Holiday Touchdown" featuring the Kansas City Chiefs
(03:50) Redbox filing for bankruptcy with net losses of $636 million in 2023
(04:22) The return of the reality TV show "The Bachelorette" and fun facts about the show

(05:28) Please leave a review for Do This, NOT That!
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

SPECIAL LIMITED SERIES: ===> DON'T BELIEVE THESE MARKETING MYTHS! 🚽 <=== | BATHROOM Break #11 (COLLAB: The Marketing Millennials + Do This, Not That) Jul 08, 2024

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray discuss marketing myths and debunk common misconceptions in the industry.
=================================================================
Best Moments:
(00:00) Intro and banter about toilet papering houses
(01:49) The myth that marketing best practices found online are often outdated
and not true
(02:06) Busting the myth that you can't repeat or repurpose content
(03:42) The myth that open rates in email marketing are meaningless
(05:04) The myth of relying too much on list size over open rates
(06:00) Discussing the practice of "churning" email lists to focus on engaged subscribers
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 147 - NEW Segmentation Secrets!! 😮 Team Building Ugghhhhhh! | Jay’s Scoop Jul 05, 2024

In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.
================================================================
Best Moments:
(00:33) The importance of click-based segmentation in marketing
(04:22) Segmentation and personalization and how it can improve CTRs
(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 146 - AI Image Generation SECRETS? ➡️ GUEST: #1 MIDJOURNEY Expert ==> Drew Brucker and Navigating AI Image Tools! Jul 05, 2024

In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker, about using AI for image generation for marketing and business. They discuss the basics of MidJourney, how marketers can leverage it to create custom visual content, and what the future holds for AI image and video generation.
==============================================================================
Best Moments:
(01:55) Drew's experience with MidJourney AI image generation tool
(05:55) How to access MidJourney and its cost
(08:44) Who can benefit most from using MidJourney
(11:13) The future of AI image and video generation (e.g., OpenAI's Sora)
(14:45) Chaos segment: How Drew uses AI in his personal life
==============================================================================
Guest Bio:
Drew Brucker is an expert in AI/marketing who leads marketing teams and helps companies implement AI. Named an American Marketing Association 40 Under 40 honoree.
==============================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com
==============================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 145 - ULTIMATE Email Newsletter Trick! ➡️ How do I use AI in regular life? 🧠 | Ask Us ANYTHING Jul 03, 2024

In this episode, host Jay Schwedelson shares tactics for increasing engagement with email newsletter subscribers, how he uses AI tools like ChatGPT in his daily life, and talks about an upcoming guys' trip to Nashville.
=================================================================
Best Moments:
(01:10) Addressing a work question from Benny about increasing email engagement from customers/subscribers
(01:53) A personal story about a friend visiting a "beer spa" in Orlando
(02:38) Recommending the tactic of sending a "question" email every 6 months to get higher engagement
(05:48) Addressing a ridiculous question from Jen about using AI in daily life
(07:03) Suggesting using AI to generate meal ideas based on fridge contents
(08:11) Recommending using AI to analyze and summarize legal documents
(09:16) Using AI as a fashion advisor to get opinions on outfits
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 144 - What’s Up THIS WEEK ==> Amazon Prime Day IMPACTS YOUR MARKETING! Movie: A Family Affair? Jul 02, 2024

In this episode, host Jay Schwedelson talks about changes to the like feature on Twitter, Toys R Us' bizarre new AI-generated commercial, Amazon Prime Day and TikTok's competing shopping event, and AI enhancements in Google Analytics.
===============================================================================

Best Moments:
(01:00) Twitter (now X) changed how likes work, leading to a 10% increase in likes overall
(02:13) Toys R Us released a bizarre AI commercial using OpenAI's text-to-video tool, Sora
(03:08) TikTok is launching a new shopping event called "TikTok Deals for You Days" on July 9th
(03:53) Email open rates tend to increase by 10% during Amazon Prime Day (July 16-17)
(04:21) Google Analytics is now using AI to explain outliers and spikes in data
(05:16) The reality show "Dallas Cowboy Cheerleaders" is the fastest-growing show on Netflix
(05:50) The new Netflix movie "A Family Affair" with Zac Efron and Nicole Kidman is getting attention
==============================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com
===============================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

SPECIAL LIMITED SERIES: ===> HAVING A PERSONAL BRAND IS CRITICAL!🚽 <=== | BATHROOM Break #10 (COLLAB: The Marketing Millennials + Do This, Not That) Jul 01, 2024

In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss strategies for growing your personal brand and owning your online presence. They talk about the importance of having owned digital platforms, like a newsletter, podcast, or website, instead of solely relying on rented platforms like social media.
=================================================================
Best Moments:
(02:31) The critical importance of owning your own platforms to grow your personal brand
(05:03) Start by focusing on ONE social media platform and MASTERING it before expanding
(08:17) Using a podcast as a networking tool rather than just a marketing channel
(09:56) Tips for starting and leveraging a podcast even if you're just starting out
(12:37) How building your personal brand is creating your professional narrative and resume
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 143 - HOW ELECTION will Impact YOUR MARKETING! (key stats you need to know!) 😧 and CONSPIRACY THEORIES! | Jay’s Scoop Jun 28, 2024

In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts.
=================================================================

Best Moments:

(02:12) Political ad spending estimated to reach $16 billion, causing increased costs for regular marketing

(03:13) Email open rates expected to drop 2-3% each week as election approaches

(03:44) Newsletter click-through rates could drop 25% one month before election

(05:48) Need to examine where online ads are running to avoid adjacency to divisive content

(06:11) Options: go "nuclear" and discuss politics (not recommended), keep head down, or add election-related humor
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 142 - SENTIMENT Analysis is a BIG DEAL! ➡️ GUEST: CALLRAIL CEO ==> Marc Ginsberg w/ Insights from 200K CALLRAIL Customers! Jun 28, 2024

In this episode of "Do This, Not That", host Jay Schwedelson interviews his college friend Marc Ginsberg, the CEO of CallRail. CallRail is an AI-powered call tracking and analytics company that helps over 200,000 small and medium businesses understand who is calling them, what is being said on those calls, and how they can use those insights to drive more sales.

=================================================================
Best Moments:

(4:00) How Marc has been focused on data, analytics, and insights throughout his career even before AI was mainstream

(6:58) Practical ways small businesses can leverage AI to benefit their operations, such as through sentiment analysis of calls and emails

(7:40) Using AI for time savings by automating meeting and call transcription and analysis

(9:29) How AI call analysis helped one of CallRail's driveway installation customers identify and pursue a new revenue stream

(15:09) Marc's vision for how AI will progress from automation into more assisted intelligence over the next 5-10 years
=================================================================
Guest bios:
Marc Ginsberg, CEO of CallRail. 25+ years of marketing and growth experience at companies like American Express and Cardlytics.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 141 - WILD Test Ideas! (you have NEVER tried these!) ➡️ Ketchup on EGGS?🥚| Ask Us ANYTHING Jun 26, 2024

In this episode, Jay Schwedelson shares actionable email marketing tips and innovative tests you can run to boost conversions and clicks! You'll also learn about Jay's opinions on condiment usage.
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Best Moments:
(01:29) Unconventional email marketing tests showing positive results
(01:48) Using emojis to bookend subject line and preheader
(02:44) Personalizing later in email content, not the beginning
(03:35) Checking domain frequency of contacts and limiting sends to domains with <25 contacts
(06:16) The Juicy Lucy burger specialty in Minneapolis
(06:38) Jay's preference for side ketchup rather than directly on fries to avoid mess
(07:35) Jay's disgust for ketchup on eggs and chewy bacon (ew)
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 140 - What’s Up THIS WEEK==> Marketing DAYS TO AVOID? Movie I AM NOT SEEING! Jun 25, 2024

In this episode, host Jay Schwedelson shares an update on key events happening this week that marketers should pay attention to, like new LinkedIn newsletter features that can help increase engagement.
=================================================================

Best Moments:

(00:57) The host emphasizes the importance of monitoring the impact of the upcoming presidential debates and conventions on marketing performance.

(02:18) LinkedIn's new in-app notification feature for newsletters is expected to boost readership significantly.

(04:26) The host expresses skepticism about Meta's claim of increased daily Facebook usage among young adults.

(05:07) The host critiques the release of "A Quiet Place: Day 1," a horror movie prequel he has no interest in watching.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

SPECIAL LIMITED SERIES: ===> MULTIPLE POSTS EACH DAY? REPOSTING IS GOOD OR BAD?🚽 <=== | BATHROOM Break #9 (COLLAB: The Marketing Millennials + Do This, Not That) Jun 24, 2024

In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss quick tips for growing your following and engagement on LinkedIn. They share best practices around when to post, reposting content, and how to connect with high-level executives.
=================================================================
Best Moments:
(01:00) Best times to post on LinkedIn are early mornings and evenings when engagement tends to be higher
(04:47) Reposting your own content can help get more eyeballs, but don't overdo it
(08:39) Connect with lower level employees first to get accepted by executives due to social proof — this is GENIUS
(11:15) Flatter someone's ego in your connection request to get accepted
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
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Jay's Agency:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and 🫠 IT IS HOT OUT! | Jay’s Scoop Jun 21, 2024

In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns.
=================================================================

Best Moments:

(02:09) For business emails, naming content as a "blueprint" instead of a "guide" can increase downloads by 22-40%

(04:25) Adding the word "insider" to subject lines increases business email open rates by over 20%

(05:04) The phrase "step-by-step" is an up-and-coming high performer

(05:58) For consumer emails, starting subject lines with "just" (e.g. "Just Launched") increases opens by 30% due to the "fear of not first" phenomenon

(06:47) Leading with "only" also boosts consumer campaign metrics around 20%
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
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www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 138 - NON-PROFIT MARKETING: How Does Non-Profit Marketing Work? GUEST: Dan Sonners [PRESIDENT: Direct Marketing Association of Washington] Jun 21, 2024

In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during election years, and the fulfilling nature of working with non-profits.
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Best Moments:

(04:59) Direct mail generates 90% of nonprofit direct response fundraising revenue. The average nonprofit donor is in their early 70s

(05:46) Nonprofits are playing across digital channels more to engage younger audiences, but still rely heavily on direct mail to drive donations

(10:23) Connected TV/streaming video ads are an emerging channel that more nonprofits are starting to leverage given the attentiveness of viewers and targeted capabilities

(13:38) During election years, nonprofits may struggle to cut through and capture attention, but political donations don't inherently reduce charitable giving

(20:16) Helping market and fundraise for a nonprofit can be an incredibly fulfilling career path
=================================================================
Guest Bios:
Dan Sonners is the President of DMAW and Vice President at Conrad Direct. DMAW is the largest regional association for direct marketing in the country, supporting nonprofits and companies in the nonprofit sector. Conrad Direct is an independent list brokerage firm serving nonprofits and commercial organizations.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 137 - SECRET Way to GROW Your Contacts! ➡️ 5:30 is DINNER TIME! | Ask Us ANYTHING Jun 19, 2024

In this episode, Jay Schwedelson answers one work-related question and one lighter question submitted by listeners:
Handling communication and marketing efforts during summer months when prospects and potential customers go on vacation.
Jay's restaurant style, dinner habits, and taking pictures of his food.
=================================================================

Best Moments:

(01:39) Tips for B2B marketers to maximize summer months when many prospects are on vacation

(06:07) Jay's preferred restaurant style and his early bird dinner habits

(07:14) Jay's judgement of someone wanting to take a picture of his dinner to post on social media
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 136 - What’s Up THIS WEEK==> ANNOYING LinkedIn Feature! Yahoo Mail Changes...House of Dragons?? Jun 18, 2024

In this week's "What's Up" episode, host Jay Schwedelson provides updates on recent developments for LinkedIn, X, and email providers. He also discusses the release of new TV shows that you should watch!
=================================================================

Best Moments:

(01:07) LinkedIn introduced new "Catch Up" and "Grow" tabs in the My Network section to increase user interaction

(02:55) X has removed the ability to see who specifically liked posts, though post owners can still view the data

(03:35) Major changes coming to email providers like Apple Mail, Gmail and Outlook that will drastically impact email marketing in the next 6 months

(04:42) YouTube launched a "Thumbnail Test" feature to A/B test different thumbnails and see which perform better

(05:35) Brief reviews of new shows "Love Island USA" (bad) and "House of the Dragon"
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

SPECIAL LIMITED SERIES: ===> HOW to GROW YOUR LINKEDIN?🚽 <=== | BATHROOM Break #8 (COLLAB: The Marketing Millennials + Do This, Not That) Jun 17, 2024

In this episode of "The Bathroom Break", Daniel Murray from Marketing Millennials and Jay Schwedelson from "Do This, Not That" discuss tips for growing your audience on LinkedIn. They share advice on creating engaging image posts, starting a LinkedIn newsletter, repeating your top-performing content, and more.
=================================================================
Best Moments:
(01:57) Doing what the LinkedIn algorithm likes — image posts and headlines that elicit emotion
(02:20) Take over the feed with full image posts
(04:43) Growing a RELEVANT audience takes months of TESTING and POSTING
(05:32) Start a LinkedIn newsletter to beat the algorithm
(07:57) Repeating your top-performing posts
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
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Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 135 - NEW LINKEDIN TIPS! 👀 You Have NEVER Heard These BEFORE! | Jay's Scoop Jun 14, 2024

In this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows.
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Best Moments:
(01:57) Best time to post on LinkedIn is 8:31 AM local time to stand out from scheduled posts
(04:31) LinkedIn pushing vertical videos similar to TikTok, which is seeing huge engagement lifts (50% more likes, 200% more shares). You need to prioritize vertical video content to avoid missing this HUGE boost!
(08:09) Micro-target companies you want to do business with using LinkedIn ads. Makes you look like a "monster" company spending a lot when only targeting a few companies
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 134 - JOB TALK: How to Get HIRED and HIRE! GUEST: Oz Rashid [CEO of MSH - Top U.S. Talent Solutions Company] Jun 14, 2024

In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers.
=================================================================
Best Moments:
(03:01) Organizations should view recruitment and talent acquisition as a marketing function (not a cost center) to attract top talent
(07:00) Never misrepresent your experience or qualifications when applying for a job, as it will get caught eventually
(10:31) If you're in a job you dislike, it's better to leave even before a year rather than stay in a soulless existence, but be prepared to address job-hopping during interviews
(15:24) Remote work opportunities depend on your talent level, the company, and the role, so prioritize what's most important to you in a job
(21:06) For reality shows like Summer House, bringing in new casts can revive the excitement, as long-running casts dealing with adult issues can become stale
=================================================================
Guest Bio:
Oz Rashid is the CEO of MSH, a talent solutions company he founded 13 years ago that now has hundreds of employees globally. MSH offers hiring, advisory, consulting, and software services focused on talent acquisition.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 133 - 400% Increase in PIPELINE (how to boost WEBINAR Show-Up Rates!) ➡️ Wheel of Fortune? | Ask Us ANYTHING Jun 12, 2024

In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would not go on.
=================================================================
Best Moments:
(01:08) Research shows webinar show rates are down 25% as more content becomes available on-demand
(02:48) Using "attend to receive" messaging increases live show rates by 35% when exclusive content is promoted
(03:24) People who attend live webinars convert to pipeline opportunities 400% more than those who watch on-demand
(06:15) Jay is TERRIBLE at Wheel of Fortune and would only go on game shows that don't require brainpower
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
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Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

😮 WOW! APPLE MAIL iOS 18 [Promotions TAB👀] SPECIAL EPISODE Update! 😮 Jun 11, 2024

iOS 18 Apple Mail App UPDATE COMING SOON!
Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Promotions for marketing emails and coupons. Mail also features a new digest view that pulls together all of the relevant emails from a business, allowing users to quickly scan for what’s important in the moment.
Connect with JAY on Linkedin - https://www.linkedin.com/in/schwedelson/
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 132 - What’s Up THIS WEEK==> EMAIL ADS now via Google Programmatic? 🦈 Giant SHARKS? Jun 11, 2024

What’s Up THIS WEEK?!?
Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming.
=================================================================
Best Moments:
(00:58) Retail media continues to explode, with Forrester predicting the market will reach $85 billion by 2026
(02:27) TikTok seems to be working on a clone of its recommendation algorithm specifically for its 170 million US users, likely to try appeasing US lawmakers
(02:52) Google Ad Manager has quietly launched a beta for programmatic email newsletter ads, taking advantage of emails not relying on third-party cookies
(03:56) Now streaming: Godzilla vs. Kong (which Jay wanted to see in theaters) and Dune Part Two (which Jay will watch after a YouTube summary of Dune Part One)
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

SPECIAL LIMITED SERIES: ===> HOW to GROW YOUR LIST?🚽 <=== | BATHROOM Break #7 (COLLAB: The Marketing Millennials + Do This, Not That) Jun 10, 2024

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson share quick marketing tips on growing email lists. Daniel highlights LinkedIn optimization and CTAs on personal profiles, while Jay recommends pop-up contact captures on websites. They discuss the effectiveness of offering free tools, like SubjectLine.com, to attract sign-ups and stress the importance of valuable content and collaboration.
=================================================================
Best Moments:
LinkedIn Strategies (00:02:22)

Pop-Up Contact Captures (00:04:55)

Like for Like Marketing (00:07:10)

Free Tool for Database Growth (00:08:42)

Owning Your Audience (00:11:38)

=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 131 - STOP Doing What WORKS! 🛑 How Confirmation Bias Is DESTROYING Your Marketing! and INVITE ME NEVER! l Jay's Scoop Jun 07, 2024

In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuously innovating and testing new ideas rather than relying on past results.
=================================================================
Best Moments:
(00:55) Confirmation bias causes marketers to double down on what has worked before, leading to lack of innovation and becoming "wallpaper"
(04:48) Dis-confirmation bias leads marketers to avoid tactics that failed once, even if the market has changed
(05:51) Successful companies innovate continuously rather than waiting for failure before improving
(06:38) Jay pauses his top 5 tactics for 30 days every quarter to force innovation at his organization
(08:22) Jay talks about how he hates going to his neighbors' BBQs and their ego about their grill equipment and skills
(10:20) Never have a convo with someone while they eat corn on the cob
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 130 - Pulse of Email Marketing w/GUEST: Kevin Vaudry [Senior Director - Campaigner] Jun 07, 2024

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band.
=================================================================
Best Moments:
(05:06) In-person conferences and events have rebounded to pre-pandemic levels in terms of enthusiasm and attendance
(07:02) Over 75% of events Campaigner exhibits at provide value and ROI to justify the
investment
(08:26) Top questions from email marketers are around deliverability and inbox placement with recent Gmail and Yahoo policy changes
(10:11) 3 tips to improve email deliverability: cleaning contact lists, relevant subject lines/content, monitoring engagement metrics
(12:25) Hard bounce rate is an important but often overlooked factor in reputation with ESPs and inbox providers
=================================================================
Guest Bios:
Kevin Vaudry - Senior Director, Sales & Marketing at Campaigner
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 129 - HELP! Get NON-ENGAGED Back! ➡️ Do You Eat LEFTOVERS? I Ask Us ANYTHING Jun 05, 2024

In this week's "Ask Us Anything", host Jay Schwedelson tackles a question about how to engage email recipients that haven't opened your emails in over a year. You'll hear about "verification emails" and how YOU can improve your email list hygiene and re-engage your contacts. He also answers a ridiculous question from a listener about leftover food and talks about his inability to detect when food has gone bad.
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Best Moments:
(01:09) Strategies to re-engage contacts who haven't opened emails in years
(03:47) Verification style emails to win back unengaged email contacts
(08:00) Leftovers — are you in or out?
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
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Partner with Jay or have Jay on YOUR podcast:
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Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 128 - LINKEDIN is Now TikTok, Microsoft NEW EMAIL Rules, What’s Up THIS WEEK==> JLO, HE-MAN? Jun 04, 2024

In this week's "What's Up THIS WEEK" episode, host Jay Schwedelson gives a brief rundown of some of the latest happenings across social media, entertainment, and pop culture.
He discusses new video features being rolled out on LinkedIn, upcoming email authentication requirements from Microsoft, insights from Meta's latest content report on what people are viewing most on Facebook, TikTok testing DM streaks similar to Snapchat, and more.
=================================================================
Best Moments:
(00:53) LinkedIn adding TikTok-like vertical video feed
(02:00) Microsoft joining Gmail and Yahoo in requiring email authentication and low spam rates
(02:43) Key stats from Meta's latest Widely Viewed Content Report (yes, that's the real name)
(05:02) TikTok beta testing DM streaks like Snapchat
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

SPECIAL LIMITED SERIES: ===> PRE-HEADER Has HUGE Impact on Email Marketing Performance! <=== | BATHROOM Break #6 (COLLAB: The Marketing Millennials + Do This, Not That) Jun 03, 2024

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email pre-headers. They explain what pre-headers are, WHY they're important, and share ideas for making pre-headers that capture ATTENTION and drive OPENS.
=================================================================
Best Moments:
(01:12) What is the pre-header and why is it important?
(01:40) Never talk about email format issues in the pre-header
(02:20) Use the pre-header as if you're continuing from the subject line
(06:40) Hinting at free value peaks your audience's interest
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 127 - MASSIVE GROWTH: Why Curator vs. Creator is a GAME-CHANGER I Jay’s Scoop May 31, 2024

In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.
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Best Moments:
(02:41) The difference between content CREATION and content CURATION
(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you
(06:47) How to curate content properly — find highly engaged posts on other platforms that are relevant to your industry
(08:22) Mix original, created content with curated content for the BEST results
(08:44) Jay's story of how curation helped grow his business during COVID
=================================================================
PARTNER WITH JAY and GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

Ep. 126 - RETAIL TRENDS: w/Georgia Gkolfinopoulou [Marigold] How Consumer Behavior Has Changed! May 31, 2024

In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued.
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Best Moments:
(04:48) The importance of personalization in marketing TODAY and how it has changed
(08:51) Brands need to shift to a more customer-centric mindset focused on providing VALUE rather than just selling
(14:06) Simple recognition and appreciation tactics can help build loyalty without needing complex rewards programs (birthday messages or anniversary celebrations)
=================================================================
Guest Bios:
Georgia Gkolfinopoulou: Marketing strategist at Marigold, a relationship marketing platform. She leads market research efforts and advises clients on strategies. She also performs industry analysis and trends for internal and external use. Originally from Greece, now based in London.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

Ep. 125 - 300% Increase in LINKEDIN Comments? Anne Hathaway Movie - Good or Bad? I Ask Us ANYTHING May 29, 2024

In this week's "Ask Us Anything" episode, host Jay Schwedelson gives you NEW tips about how to get more engagement on LinkedIn posts and answers a fun question about what movies and TV shows he watched over the weekend.
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Best Moments:
(01:02) Tips for increasing engagement on LinkedIn
(02:26) Increase engagement on LinkedIn posts
(04:59) Jenny from Toronto's ridiculous question
(06:07) Weekend Recap: Movies, TV shows, and Real Housewives of New Jersey
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

SPECIAL LIMITED SERIES: ===> THIS WORKS! NEW Email Marketing Subject Line Tips! <=== | BATHROOM Break #5 (COLLAB: The Marketing Millennials + Do This, Not That) May 27, 2024

In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tips to get your emails opened.
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Best Moments:
(00:57) Using targeting and personalization in subject lines to speak directly to your audience
(03:02) Avoiding fake-sounding personalization like "Hi [First Name]"
(04:16) Using brackets at the start of subject lines to make it stand out
(05:40) Using ellipses at the end of subject lines to create intrigue...
(07:27) Leveraging pain points and interests in subject lines to connect with your audience
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 124 - BEST DAY TO SEND EMAIL? Taylor Swift in MARVEL Movie!?! I Jay’s Scoop May 24, 2024

In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year.
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Best Moments:
(00:49) The best days to send out email campaigns
(02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday
(03:32) Sales emails perform best on Wednesday. For B2C, email exclusive offers perform really well
(04:35) Webinar attendance is best on Fridays
(05:27) Thursdays and Fridays are the best day for email sales performance
(06:20) B2B On-demand content (webinar recordings, podcasts, etc.) perform well on Saturdays
(06:57) Re-send newsletter to un-opened recipients from Monday on Sundays
(08:08) Marigold is a fantastic email platform
(09:22) Taylor Swift in talks to join Marvel Universe as Dazzler — musicians in movies
(10:24) Celebrities in movies: Hits and misses
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 123 - What is a Marketing FLYWHEEL? GUEST: Jen Spencer [CEO SmartBug Media 2x HubSpot Partner of The Year] May 24, 2024

In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.
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Best Moments:
(05:02) What is a marketing flywheel and how can it help you?
(07:55) Practical example of a flywheel
(15:42) Maintaining culture with a 300+ person remote team
(20:08) How often do people on stage screw up?
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Guest Bio:
Jen Spencer is CEO of SmartBug Media, a digital marketing agency and HubSpot Elite Partner that helps businesses optimize their customer lifecycle. She has 15+ years of experience spanning education, nonprofit marketing, and SaaS companies. Under Jen's leadership, SmartBug Media has received numerous awards and recognitions.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 122- MYTH BUSTING Works!! Tom Brady ROAST! I Ask Us ANYTHING May 22, 2024

In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady. Listeners can expect tips on utilizing "myth busting" in email campaigns to improve conversion rates. There is also a discussion about whether Jay would agree to be "roasted" like Tom Brady recently was on Netflix.
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Best Moments:
(01:48) Myth busting in email marketing can improve conversion rates by 30% on average
(03:08) Dollar Shave Club dispels the myth that subscription services lock you in with difficult cancellations
(03:21) Bombas highlights how athletic socks are not commodities because Bombas has legitimate differentiation
(03:38) Quip toothbrushes busts the myth that electric toothbrushes are expensive
(04:35) Grammarly overcomes the myth that they're only used by students
(06:44) Jay shares whether he would ever agree to being roasted since Tom Brady was recently roasted on Netflix
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 121 - WHAT? AI Can PREDICT Email Marketing Performance? What’s Up THIS WEEK==> Ben and JLo - UH OH! May 21, 2024

In this week's "What's Up" episode, host Jay Schwedelson discusses the latest streaming bundle from Comcast called Stream Saver, how ChatGPT can predict email marketing campaign performance with 88% accuracy, worries over celebrity couple Bennifer, and more.
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Best Moments:
(00:54) Comcast's new "Stream Saver" bundle with discounted pricing for Peacock, Netflix and Apple TV
(02:08) Testing ChatGPT's image recognition by having it predict outcomes of 200 past email marketing A/B tests with 88% accuracy
(04:11) Concerns over trouble in Jennifer Lopez and Ben Affleck's marriage
(04:46) Upcoming "Legally Blonde" prequel movie called "Elle" about Elle Woods in high school
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

SPECIAL LIMITED SERIES: ===> SUBJECT LINE Secrets! Get The Email OPENED! <=== | BATHROOM Break #4 (COLLAB: The Marketing Millennials + Do This, Not That) May 20, 2024

In this week's "Bathroom Break" episode, email marketing experts Jay Schwedelson and Daniel Murray provide tips on crafting effective email subject lines. They share strategies for grabbing readers' attention, using emojis, and leveraging emotional triggers. Listeners can expect to learn easy ways to improve email open and click through rates.
Best Moments:
(01:40) Start subject lines with numbers or emojis to stand out
(02:30) Treat the subject line as the headline or first sentence to set up email content
(04:57) Negative/mistake-based subject lines perform better than positive ones
(06:14) Emojis boost open rates and help emails stand out

Ep. 120- 50% INCREASE in Conversions!! How WAITLIST Marketing Can Change Your Business!! l Jay's Scoop May 17, 2024

In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates.
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Best Moments:
(04:36) Waitlists build anticipation and allow you to gauge interest before launching a product or service
(05:53) Waitlists provide valuable customer data so you can tailor your marketing
(01:52) Case studies of successful waitlist marketing campaigns by Tesla, Robinhood, Airtable, Notion, Allbirds, and others
(07:26) Tips for creating incentives, signup pages, and email updates to engage your waitlist
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 119- NEW: EMAIL DESIGN TIPS! ==> GUEST: Pierce Ujjainwalla [FOUNDER of Knak #1 Email Design Platform] Image Sizes? Fonts? and more... May 17, 2024

In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla, CEO and cofounder of Knak, about email design tips. Listeners can expect to learn best practices for images, custom fonts, and consistency between emails and landing pages.
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Best Moments:
(02:44) Making images look great on high resolution displays
(08:19) Using custom fonts to improve email design and engagement
(06:53) Maintaining visual consistency between email design and landing pages
=================================================================
Guest Bios:
Pierce Ujjainwalla is the CEO and cofounder of Knak, an email and landing page design platform.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 118 - HELP! I’ve RUN OUT of IDEAS! And TikTok Recipes – Good or Bad? Ask Us ANYTHING May 15, 2024

In this week's "Ask Us Anything" episode, host Jay Schwedelson answers listeners' questions about overcoming creative blocks and trying viral food trends on TikTok.
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Best Moments:
(02:09) Tools to generate content ideas when you feel stuck, including Perplexity AI and SEMrush's topic research tool
(04:43) Avoid believing that your audience already knows everything — remind them of the basics
(07:19) Jay shares whether he has tried the recent Dr. Pepper and pickles trend, and gives thoughts on the hottest TikTok food fads
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 117 - NEW AI - ChatGPT-4o - What’s Up THIS WEEK==> Emoji in Pre-Headers? TV Shows Being Canceled? May 14, 2024

In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations.
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Best Moments:
(01:05) OpenAI announces GPT-4o, the next generation of ChatGPT
(03:20) Meta rolls out 3 paid verification tiers from $50-120 per month that come with benefits like higher search rankings, links in Reels, and getting suggested as an account to follow
(03:54) Subjectline.com tested using an emoji as the first character in email pre-headers and saw a 15% increase in open rates over 90 days
(04:42) JLo rebrands her "This Is Me Now" tour as "This Is Me Live" focusing on her greatest hits after lackluster ticket sales
(05:40) Notable TV show renewals and cancellations (Grey's Anatomy, The Masked Singer, The Good Doctor, and Star Trek Discovery)
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

SPECIAL LIMITED SERIES: ===> FRIENDLY FROM is Secret Sauce of Email Marketing! <=== | BATHROOM Break #3 (COLLAB: The Marketing Millennials + Do This, Not That) May 13, 2024

In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates.
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Best Moments:
(01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name
(04:17) Separating your "from" name based on type of email (newsletter vs promo) to set proper expectations
(05:28) Adding your offer to your "from" name can increase open rates by over 20%
(07:25) Using different "from" names allows you to send more emails without overwhelming subscribers
=================================================================
PARTNER WITH JAY AND GURU Media Hub:
www.GuruMediaHub.com
Partner with Jay OR have Jay on your podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 116- GROW YOUR LIST! 25% of Your Database DISAPPEARS Every Year! EASY ways to GROW your database I Jay’s Scoop May 10, 2024

In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers.
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Best Moments:
(00:49) Email databases lose 20-25% of subscribers annually through things like bounced emails and unsubscribes
(03:21) Minimize form fields to increase conversion - 3 fields have 45% higher submission rates than 6 fields
(03:56) Use first-party data like page visits and content downloads to tag customer interests vs asking too many questions upfront
(05:20) Website popups, especially timed ones, have high conversion rates — can offer incentives to capture emails
(06:46) Repurpose your best content by highlighting key stats and requiring an email to access the full version
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 115- SEPHORA! What is RETAIL MEDIA? With Head of Sephora Media Network - Marco Steinsieck May 10, 2024

In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.
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Guest Bio:
Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise on Sephora's website and reach Sephora customers.
Connect with Marco on LinkedIn
Connect with Jay on LinkedIn
=================================================================
Best Moments:
(04:31) What is retail media? It is when retailers sell advertising to brands, similar to how Amazon does with sponsored ads
(06:15) Retail media allows brands to reach highly targeted audiences of customers through retailers' websites and data
(05:09) Retail media is disrupting online advertising as retailers stand up sophisticated media capabilities
(09:17) Smaller brands can also advertise through retail media networks
(11:50) When shoppers visit retailer sites, they are primed to buy — so retail media is a perfect channel for brands
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Ep. 114- This is GOODBYE...and GOSSIP is GOOD! I Ask Us ANYTHING May 08, 2024

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers.
You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.
Best Moments:
(01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average
(04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability
(05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15%
(07:42) Absolutely no discussion of politics or personal achievements
(08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowed
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 113- What’s Up THIS WEEK==> X on TV? BABY REINDEER, Viral Pickles? May 07, 2024

In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new features coming to platforms like X (formerly Twitter) and LinkedIn, and his opinions on various TV shows.
Best Moments:
(01:00) LinkedIn's Global Marketing Jobs Report found that the most in-demand marketing skills are social media marketing, SEO, Adobe Photoshop, email marketing, and market research
(01:44) Communication skills are the #1 sought after skill across all functions (how ironic)
(02:07) An understanding of AI generative tools is one of the fastest growing skills hiring managers are seeking
(02:32) X (formerly Twitter) is launching a YouTube-like TV app for smart TVs
(03:19) Grillo Pickles went viral on TikTok when they announced they were changing their impossible-to-open pickle jars
(04:14) LinkedIn launched LinkedIn Games, with new daily games similar to Wordle.
(05:01) The Netflix show "Baby Reindeer" has over 87 million hours viewed. Jay thinks it's disturbing and not worth the hype.
(06:06) Jay recommends the Amazon show "Fallout" instead.
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

SPECIAL LIMITED SERIES: ===> WEBINAR Show-Up TIPS! <=== | BATHROOM Break #2 (COLLAB: The Marketing Millennials + Do This, Not That) May 06, 2024

The PODCAST COLLAB – BATHROOM BREAK! The Marketing Millennials + Do This, Not That – TOGETHER!

This new limited time series will cover specific marketing topics with rapid tips you can test immediately!
Make sure to connect with Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).
And I hope you check out our other regular Do This, Not That episodes as well!
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In this special episode featuring Jay Schwedelson and Daniel Murray from the Marketing Millennials podcast, they take 10 minutes to share their best tips for increasing webinar attendance and engagement. They also divulge proven tactics for driving higher registration and participation rates that they seen work.
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Best Moments:
(00:52) Use "Add to Calendar" buttons and reminders to get people to ACTUALLY attend
(01:46) Send multiple day-of reminder emails, including a final one 30 minutes before the event starts
(02:18) Offer exclusive Q&A time with speakers to increase active participation
(03:21) Create FOMO and legitimate scarcity for the event by making it unavailable on-demand afterwards
(04:06) Write copy that emphasizes scarcity
(06:13) Test different days/times to find what works best for YOUR particular audience
(07:49) Give your webinar series a unique name to build consistency and brand
=================================================================
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 112- 'UNOFFICIAL Holidays' CRUSH it for Marketing B2B and B2C! l Jay's Scoop May 03, 2024

In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini, from Google.
Best Moments:
(02:54) Anniversary emails for newsletter subscriptions and customer purchases lift open and click rates by over 30%
(04:27) Birthday emails boost open rates by over 30% for consumer marketing and 20% for business marketing
(06:01) Mentioning an unofficial holiday in an email subject line increases open rates by over 35%
(06:37) Tying an unofficial holiday to a content offer increases download rates by over 40%
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 111- Overcoming CONSUMER Marketing Hurdles ==> #1 Marketing Podcast in U.S. - Matthew Tilley from Vericast - Head of Growth May 03, 2024

In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley, VP of Growth Marketing at Vericast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more!
Best Moments:
(05:54) The importance of using data to understand consumers while also respecting their privacy and humanity
(07:48) Balancing consumer desire for privacy with desire for personalized messaging
(11:10) Going beyond discounts to provide real value to consumers
(14:13) Letting marketing guests share failures as well as successes resonates with podcast listeners
(16:44) Matthew's goal to complete a 50 mile run by age 50, with his longest run so far being 20 miles
Guest Bio:
Matthew Tilley is the Vice President of Growth Marketing at Vericast, a leader in using data to influence consumers and drive commerce. Vericast works with over 15,000 clients and reaches 130 million households. Matthew also hosts the podcast "Business to Human" which recently reached #1 marketing podcast in the US on Apple Podcasts out of over 50,000 shows.
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 110- Call-To-Action SENTENCES?? (Whoa 22% Higher Clicks) and BOWL Haircuts! Ask Us ANYTHING May 01, 2024

In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns.
Best Moments:
(03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average
(04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days
(04:52) Examples of upgrading CTAs from phrases to sentences
(05:10) Ideal CTA length is less than 12 words
(07:29) Fictional high schools that Jay would and would not want to attend
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 109- GOOGLE Says COOKIES Staying? Movie Reviews! I What’s Up THIS WEEK Apr 30, 2024

In this week's "What’s Up THIS WEEK" episode, host Jay Schwedelson discusses the latest marketing news, including Google delaying the removal of third-party cookies again, the hype around new social media app NoSpace, and the continued growth of Threads. He also shares some personal updates about going to the movies again and his movie theater snack preferences.
Best Moments:
(01:04) Google delays the depreciation of third-party cookies until at least 2025 due to feedback from industry groups
(02:24) NoSpace is a new text-based social media app focused on Gen Z with 5.1 million people on the waitlist and a controversial "top friends" (remember from Myspace)
(03:30) Threads continues to grow in popularity, potentially passing Twitter in US daily active users in April 2022 with 28 million DAUs vs Twitter's 22 million (although Twitter still leads globally)
(04:46) Jay enjoyed seeing the movie, Challengers (starring Zendaya), and says he wants to start going to the theater more often
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

SPECIAL LIMITED SERIES: ===> WEBINAR Registration Tactics! <=== | BATHROOM Break #1 (COLLAB: The Marketing Millennials + Do This, Not That) Apr 29, 2024

The PODCAST COLLAB – BATHROOM BREAK! The Marketing Millennials + Do This, Not That – TOGETHER!

This new limited time series will cover specific marketing topics with rapid tips you can test immediately!
Make sure to connect with Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).
And I hope you check out our other regular Do This, Not That episodes as well!
In this special episode featuring Jay Schwedelson and Daniel Murray, they discuss tips for promoting and running successful webinars. They cover best practices around webinar length, titles, promotion tactics, and more.
Best Moments:
(01:27) How you can best promote your webinars — be up front about the time commitment
(02:39) Viewing your webinar guests as a distribution network AND giving them assets to make it easy
(05:49) When promoting the webinar make the promotion entertaining to consume like a meme
(07:06) If someone engages with your promo of the webinar, DM them the registration link to ensure they cross that finish line
(08:54) Have something of value you will give that you can tease as an extra nudge to register
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 108- PUBLIC SPEAKING Secrets!! [Ultimate Speaker TIPS for Presentations, Webinars, Zoom Meetings...] How NOT to be BORING!! Jay’s Scoop Apr 26, 2024

In this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also draws from his experience of 300+ conference speeches and explains key techniques to grab attention, connect personally, and handle questions confidently.
Best Moments:
(02:48) Don't preview or tell the audience you have more points coming — jump into your most compelling stat or story instead
(04:21) Share personal anecdotes and pictures to connect HUMAN-to-HUMAN
(05:20) You must EARN the right to be funny
(05:48) Share recent examples from the last 6 months so that they are relevant
(06:14) Relate to pain points the audience shares to prove you understand their problems
(07:08) Be comfortable saying "I don't know"
(08:02) Move around — use gestures to engage your audience
(10:46) Since You Didn't Ask — new shows that Jay has STRONG opinions on
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 107- Morning Brew FOUNDER! ==> Alex Lieberman [$75 Million: Built and Sold Morning Brew] EMAIL NEWSLETTER Secrets to Success! Apr 26, 2024

In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation.
Best Moments:
(01:06) Alex Lieberman on building a content subscription business
(02:12) Improving email newsletters: insights from an email expert
(04:17) The value of email newsletters for B2B SaaS
(06:09) Making email newsletters engaging for non-product companies
(07:51) The importance of investing in quality content for business growth
(11:19) Copywriting as a Service for companies and marketers
(14:03) Building a personal brand from scratch
(17:33) Creating compelling content for credibility and networking
(20:14) Creating a content strategy for Linda Boff at GE
(23:12) Creating personalized content for niche audiences
(25:05) Discussion on trashy TV shows and reality TV
(26:47) Building successful companies through content marketing
Guest Bio:
Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast.
Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021.
Check out StoryArb - A subscription copywriting service matching founders with writers to create social media content, website copy, newsletters and more:
https://www.storyarb.com/
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep 106.- A/B Test PITFALLS! and CRINGE Stuff! Ask Us ANYTHING Apr 24, 2024

In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses (and gets made fun of for by his kids).
Best Moments:
(01:03) Avoiding pitfalls when setting up A/B tests to improve conversions
(02:17) How much differentiation is enough for A/B tests?
(05:14) 7 Tips To Reduce Spam Complaints (free downloadable)
(06:30) Do you use cringey terms in your regular life?
Final Notes:
Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 105- EMAIL News! TAYLOR SWIFT?? I What’s Up THIS WEEK Apr 23, 2024

This is a short weekly episode of the "Do This, Not That" marketing podcast hosted by Jay Schwedelson. In this episode, Jay provides updates on Outlook sending limits, TikTok's new app they created, LinkedIn's premium company page offering, Taylor Swift's new streaming records, and more.
Best Moments:
(00:55) Changes coming to email from Microsoft Exchange/Outlook, including new 24 hour sending limits starting in 2025
(02:22) TikTok launching a separate app called TikTok Notes that copies Instagram
(03:12) LinkedIn announcing $99/month premium company pages with more features like automatically inviting engaged people to follow
(04:27) Stats on Taylor Swift's new album breaking streaming records on Spotify
(05:50) Jay's disdain for the reality show "MILF Manor" returning for a second season
Don't MISS THIS:
Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 104- 10% Click-Through Rates!! (AND IT IS NOT EMAIL)!! And Britney Spears?? Jay’s Scoop Apr 19, 2024

In this episode of "Do This, Not That", host Jay Schwedelson shares three under-utilized marketing tactics that ALL marketers should be testing:
- Web push notifications
- Expert host contributors
- Interactive quizzes
Listeners will learn EASY, low-cost ways to drive more traffic, subscribers, and engagement.
Best Moments:
(01:05) Web push notifications — the marketing tool you're probably overlooking
(04:04) FREE ways to connect with TOP experts in your field
(05:38) Engaging salespeople and consumers with quizzes
(08:54) Concert memories and Coachella insights
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Ep. 103- WOW! ==> Amy Porterfield! 50 MILLION PODCAST DOWNLOADS! #1 Marketing Expert in U.S. joins the show! Apr 17, 2024

In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield, an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like podcasts. Amy shares insights on strategic "less is more" approaches to offers and products, being laser-focused on what you want to be known for, and planning out promotions in advance.
Best Moments:
(03:18) Amy Porterfield on the highs and lows of her entrepreneurial journey
(04:14) How the "Less is More" mentality drove her business to 9 figures in revenue
(06:05) Building a profitable business with few offers
(08:28) Amy's unique take on a "No Agenda" marketing strategy
(09:45) Digging into content marketing strategies
(10:09) Why original content matters and how it drives business growth
(11:51) Podcasting, list-building, and some undiscovered ways they can build your career and business
(16:45) Why Amy creates a 12 month promo calendar, and how it CHANGED her business
Guest Bio:
AMY PORTERFIELD
- Director of Content for Tony Robbins Companies (2009)
- Founded Digital Course Academy (earned over $100 million in revenue)
- Host of top-ranked marketing podcast, Online Marketing Made Easy
- 89,000+ students through her courses
- 50+ million podcast downloads
AND MAKE SURE TO LISTEN TO AMY'S FANTASTIC PODCAST!! #1 in U.S.!

AMY’S PODCAST:

Online Marketing Made Easy with Amy Porterfield

https://www.amyporterfield.com/amy-porterfield-podcast/

FOLLOW Amy on INSTAGRAM! @AmyPorterfield

www.instagram.com/amyporterfield
and for all things AMY - www.AmyPorterfield.com
and REGISTER for the FREE - VIRTUAL - EMAIL EVENT to see Amy! www.GuruConference.com

EP. 102- AI PROMPT ENGINEER = BIG BUCKS? The OFFICE Reboot!! I What's Up THIS WEEK Apr 16, 2024

In this short, weekly episode, Jay Schwedelson talks about the emerging role of prompt engineers in AI and whether it's a viable long-term career path. He also shares updates on X, formerly Twitter, giving away $2,000 in ad spend to qualified accounts.
You'll also hear about Instagram's new notify sticker and how you can leverage it for your audience, as well as official news for the reboot of classic TV show, The Office.
Best Moments:
(01:03) The Rise of Prompt Engineers and Jay's prediction on what will become of them
(03:00) X, formerly Twitter, is giving away $2,000 in free ad spend
(04:01) Instagram launches Notify sticker for Reels to help users get notified of posts
(06:07) Reboot of 'The Office' confirmed and The Golden Bachelor divorce
Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 101- SEND MORE EMAIL!?! [GUEST EPISODE] w/ Mary Keough Apr 13, 2024

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable.
Key Discussion Points:

Why email marketing is an under-leveraged opportunity, especially for B2B companies
Mary's recommendation to send 3-5 emails per week to effectively grow your business
Tips for getting leadership buy-in on injecting more humor and personality into rigid B2B marketing
How Mary grew her personal brand on LinkedIn with quality content, consistent posting, and expanding her initial network

Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

100th EPISODE! ONE CHANGE = 55% INCREASE in CLICKS! and I am CLUELESS! I Jay's Scoop Apr 12, 2024

In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have shown to increase engagement and click-through rates.
Main Discussion Points:
- The importance of "no agenda marketing" and how it builds brand loyalty
- For business marketing: Send 3 emails over 10 days - Give, give, then ask (offer). This structure led to 55% higher CTR on the offer email
- For consumer marketing: Send 3 emails over 7 days - Give, then ask (offer), then ask (offer) again. This structure increased average CTR on the offer emails by 35%
- Example of effective "no agenda" emails from ShopBop eCommerce brand
Here is your reminder: Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
If you want to check out their latest piece of content, "Email Always Comes First," click here!

EP. 99- Should You Start a PODCAST? CELEB Sightings?? I Ask Us ANYTHING Apr 10, 2024

In this lighthearted episode, host Jay answers listener questions about whether they should start their own podcast and shares a funny story about getting sick after overindulging at a celebrity chef burger tasting event.
Key Discussion Points:
- The main benefit of starting a podcast is that it allows you to easily connect with and interview people you want to meet, like potential new clients or business partners.
- You can use your email newsletter in a similar way by featuring different people each month or week.
- Jay recently met one of the Property Brothers from HGTV who was incredibly nice.
- At the South Beach Wine & Food Festival's Burger Bash event with celebrity chefs, Jay got overly excited and ate 15 mini burgers, getting sick on the car ride home shortly after.
DON'T MISS OUT! Head on over to Guru Conference 2024 and get registered!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
If you want to check out their latest piece of content, "Email Always Comes First," click here!

EP. 98- LinkedIn TV? HAPPY GILMORE 2? I What's Up THIS WEEK Apr 09, 2024

In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel.
Main Discussion Points:
- LinkedIn launched connected TV (CTV) ads, allowing video ads to appear on TVs and devices during streaming video content. This merges digital and connected devices and expands LinkedIn's capabilities for both B2B and consumer marketing.
- Meta (Facebook) is expanding its AI labeling policy to append "made with AI" labels to any content detected as using AI, similar to YouTube's recent changes. This helps users identify what content is real vs. AI-generated.
- You can text yourself or others just an airline's two-letter code plus your flight number to get a link with real-time flight updates on gate, baggage info, delays, etc.
- A Legally Blonde TV series is coming to Amazon Prime.
- Adam Sandler confirmed a Happy Gilmore sequel is happening.
SNAG A SPOT WHILE THEY'RE STILL AVAILABLE! Register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
If you want to check out their latest piece of content, "Email Always Comes First," click here!

EP. 97- 3 NEW TEST IDEAS! (how to leverage IMPOSTER SYNDROME to get HUGE BOOST!) I Jay's Scoop Apr 05, 2024

In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leveraging "imposter syndrome" with the number "101" to indicate "basics", using testimonials as email subject lines, and using words like "true" and "real" to stand out from hyperbolic marketing claims.
Main Discussion Points:
- Putting "101" in emails and social posts signals you're covering the basics people think they should already know
- Using testimonials as email subject lines has increased open rates 25%
- Words like "true" and "real" in subject lines stand out from overused superlatives
Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 96- [GUEST Episode] DIRECT MAIL? Offline Data for ONLINE? Erik Koenig PRES at SeQuel Response (Fastest Growing Direct Response Agency) Apr 05, 2024

In this episode of the Do This, Not That podcast with Jay, President at SeQuel Response, Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful channel despite popular belief it is dying.
Key Discussion Points:
- How direct mail remains a viable and effective marketing channel for acquisition campaigns, particularly for companies with repeat purchase models
- Techniques for utilizing identity graphs to connect offline postal address data to online devices and executing integrated marketing campaigns across direct mail and digital
- Testing showing 2x better conversion rates and 25% lower cost per click when targeting online ads using offline vs. online derived data
- Advice that brands just starting out should leverage experts like agencies or data providers to execute these integrated strategies cost-effectively
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 95- MEAN GIRLS and 20% of CLICKS LOST! I Ask Us ANYTHING Apr 03, 2024

In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving more opportunities. Jay shares data on the long tail of email marketing and how nurturing old emails can lead to high lifetime value customers.
Jay also tackles a "ridiculous question" from Kristen, naming his picks for the top 5 romantic comedy movies of all time.
Main Discussion Points:
- Over 20% of email clicks happen after an offer expires. Responding to these old emails leads to high lifetime value customers
- Create evergreen offer pages so old email traffic always has something to click on
- Enable email reply functionality so old emails get seen
- Jay's top 5 romantic comedies: Bridesmaids, The Wedding Singer, Legally Blonde, Four Weddings and a Funeral, Mean Girls
Plus! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 94- LinkedIn is NOW TikTok? What's Up THIS WEEK Apr 02, 2024

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more.
Main Discussion Points:
- LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement and time spent on the platform. Marketers should start creating more short-form video content.
- 28 of the 50 biggest email newsletters use emojis at the start of subject lines. This branding tactic leads to around a 15% increase in open rates.
- A recent study found only 4% of marketers want to be in the office full time. Most prefer at least some remote work flexibility.
REMINDER! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 93- YOU HAVE NEVER TESTED THIS! 5 New Offers [Business and Consumer – NEW!] I Jay's Scoop Mar 29, 2024

In this episode of the Do This, Not That podcast, host Jay Schwedelson shares 5 new marketing offer ideas that are working well in 2023. He covers promotion ideas for webinars, social media, email, and more. Listeners can expect to learn creative new tactics to generate more leads and engagement.
Main Discussion Points:
- Promoting webinar registration by showing limited spots available creates FOMO and lifts registrations over 40%
- Offering a content bonus for the first registrants to a webinar boosts registrations by 30%
- Tying a price increase for a new product to achieving a certain number of reviews generates 45% higher click through rates
- Labeling Instagram Reels and LinkedIn posts as Part 1 and Part 2 leads to 30% more engagement on both posts
- Promoting older evergreen content by saying it will be removed increases email click through rates by 25%
IMPORTANT!! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this Relationship Marketing Guide to Generative AI!

EP. 92- SECRETS to B2B INFLUENCER MKTG [GUEST] Brianna Doe: Ranked TOP 50 LinkedIn Creator WORLDWIDE! Mar 29, 2024

In this engaging podcast episode, Jay invites Brianna Doe, the CMO of Influence by Verbatim, a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of this industry, the creative freedom it entails, and the secrets to successful collaborations with LinkedIn influencers. Don't miss out on this insightful conversation that could transform your marketing strategies! And check our Bri's new podcast, Stop The Scroll!
As promised in the episode, you can click HERE to find influencers trending in certain industries and locations!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 91- AI MISTAKE to AVOID! and MY BDAY! Ask Us ANYTHING Mar 27, 2024

In this short "Ask Us ANYTHING" episode of his podcast, Jay Schwedelson tackles a work question about using AI to generate content and a "ridiculous question" about how he celebrates his birthday. Listeners can expect to learn Jay's thoughts on using ChatGPT and other AI tools to write marketing content, as well as get some humor and personal stories from Jay.
Main Discussion Points:
- Using AI like ChatGPT to write marketing content
- Don't just copy and paste AI-generated content or it will hurt your search rankings and click-through rates
- Change at least 30% of the AI output to make it work well
- Use AI as an idea generator and content prompter
- Jay's uncomfortable "happy birthday" experience at a restaurant
- Does not like the common restaurant tradition of waiters singing happy birthday
- Felt awkward and did not know how to react
- Thinks the tradition needs to end
Click HERE if you want to submit a question for Jay to answer in one of his episodes- work-related OR ridiculous!!
Here is your reminder: Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this Relationship Marketing Guide to Generative AI!

EP. 90- BIG YouTube Change! LinkedIn Gaming?? What's Up THIS WEEK Mar 26, 2024

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses some of the latest happenings related to AI legislation and policy, trends in online media like YouTube implementing AI content labels and LinkedIn getting into gaming, and gives a review of Lindsay Lohan's latest Netflix movie.
Main Discussion Points:
- YouTube requiring creators to label AI-generated or altered content, with warning labels that will show "altered or synthetic content"
- New Tennessee law called the "Elvis Act" to protect musicians from unauthorized AI use
- LinkedIn tapping into the puzzle game trend by releasing its own games Queens, Inference and Cross Climb
- April being a big month for emoji use in email subject lines, second only to Nov/Dec for open rate lift
- Review of Lindsay Lohan's new Netflix romcom "Irish Wish"
Here is your reminder: Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this Relationship Marketing Guide to Generative AI!

EP. 89 - SECRET to SUCCESS? (with ACTIONABLE tips to make it happen!) I Jay's Scoop Mar 22, 2024

This podcast discusses the importance of consistency in business and marketing. Jay Schwedelson argues that consistency is key to beating competitors and shares data and examples of how consistent posting on social media, email marketing, and other efforts can significantly grow your audience and business.
Key Discussion Points:

Being consistent, especially with social media posting, can increase reach 9x on LinkedIn and grow followers 6x faster
Posting daily on Instagram leads to 4x more follower growth compared to less than once per week
Sending email offers consistently weekly rather than every other week leads to 25-35% more conversions
You can beat out smarter, more experienced, and better-funded competitors through relentless consistency
SPOILERS for Love Is Blind Reunion
Predictions for who the next Bachelorette will be

Check out this Relationship Marketing Guide to Generative AI!
Plus! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 88- Turning 40,000 Customers Into REAL Relationships GUEST: CMO of Marigold Wendy Werve I EXPERT QUICK TIPS Mar 22, 2024

In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human beings. Wendy shares advice on personalization, customer loyalty programs, email marketing trends, and more.
Main Discussion Points:

Wendy's unlikely career journey from studying journalism and political science in college to becoming CMO of a major SaaS company
The importance of stepping outside your comfort zone, being curious and coachable as you advance your career
How Marigold fosters loyalty and emotional connections with 40,000+ business customers
Tips for balancing personalization and scale when marketing to consumers
Key data on how personalized branding drives customer loyalty and higher spending
The difference between loyalty programs and nurturing customer loyalty
Debunking the myth that "email is dead"

Check out this Relationship Marketing Guide to Generative AI!
Plus! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 87- I CRIED During The NOTEBOOK…and EASY BOOST to CLICKS for Blogs, Social Posts, and Email…I Ask Us ANYTHING Mar 20, 2024

In this short episode, Jay, host of "Do This, NOT That" answers a work-related question about using email subject line tactics in other marketing channels, as well as a more ridiculous question about crying during movies. Listeners can expect tips on crafting attention-grabbing headlines and titles across platforms like blogs, social media, and webinars using proven email marketing techniques.
Key Discussion Points:

Using curiosity and questions in headlines increases engagement across channels
Shorter blog post titles and social media posts lead to higher clickthrough and engagement rates
Crafting LinkedIn post introductions with fewer than 10 words leads to 40% higher engagement

Check out this Relationship Marketing Guide to Generative AI!
Plus! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 86- ONE DAY [Netflix]…TikTok Creators Turn to EMAIL? l WHAT’S UP THIS WEEK Mar 19, 2024

In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact of March Madness on marketing campaigns, and the new hit Netflix show "One Day."
Main Discussion Points:

Latest developments with the proposed TikTok ban in the US and how it may take a long time to actually ban TikTok, if it happens at all
How the threat of a TikTok ban is benefiting platforms like YouTube Shorts, Instagram Reels, and email marketing
The increasing popularity of collaborations in marketing, including an odd new collaboration between the Netflix show Bridgerton and Bath & Body Works
How incorporating "March Madness" and related basketball terms into marketing emails can lift open rates by over 20% in the next two weeks
The new romantic drama series "One Day" on Netflix that Jay highly recommends

Check out this Relationship Marketing Guide to Generative AI!
Plus! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 85- OFFERS Working RIGHT NOW! (psst...you're doing it wrong) l Jay's Scoop Mar 15, 2024

In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next.
Key Discussion Points:
- Business outlook content for 2024 sees a 50%+ drop in engagement after March 15th. Audiences now want more tangible predictions for Q2 and the upcoming month instead.
- On the consumer side, holiday and summer-themed content starts performing very well beginning March 15th as people look ahead.
- Tips for improving campaign performance during this timeframe:
- Leverage "Q2" and next month in subject lines
- Start promoting summer offers in March even if it seems early
- Mention holidays like Easter earlier than you may think
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!
Plus! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 84- AVOID this AI Mistake! with INFLUENCER Ross Simmonds l Expert Quick Tips Mar 15, 2024

In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds, founder and CEO of Foundation Marketing, about using AI to improve content marketing and distribution. They discuss strategies for optimizing ChatGPT prompts, embracing chained prompting, and repurposing content across platforms.
Main Discussion Points:
- How to optimize AI content creation with ChatGPT
- Embracing chained prompting for better AI responses
- Repurposing evergreen content across platforms
- The risks of simply copying and pasting AI content
- Giving ChatGPT a persona to guide its responses
- Being specific in your requests and prompts
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!
Plus! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 83- HATE MAIL! l Ask Us ANYTHING Mar 13, 2024

This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content!
Host Jay Schwedelson shares and reacts to some of the hate mail and negative feedback he receives for his podcast. He discusses why it's important not to let the loudest, most negative voices change your business plans or marketing efforts.
Main Discussion Points:

Jay reads several hate emails he has received criticizing him and his podcast
He explains why he finds them entertaining rather than upsetting
Jay stresses the importance of not letting negative feedback stemming from someone's bad day derail your marketing plans or email campaigns

Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!
Plus! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 82- GOODBYE LIKES? l What's Up THIS WEEK Mar 12, 2024

In this short weekly update episode, Jay shares the latest happenings from major platforms like Twitter (now called X) and Google. He also gives a recap of his predictions for the reality show Love is Blind.
Main Discussion Points:
- X (formerly Twitter) will remove like and retweet counts from feeds and only show view counts
- Hiding Instagram like counts can increase engagement by 40%
- Google is testing showing "most read" articles in search results, especially for product searches
- Using "most" in headlines and subject lines performs very well, lifting open rates over 20%
- This week is the Love is Blind Season 6 reunion episode
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!
Plus! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 81- SEGMENTATION Secrets You DON’T KNOW! l Jay's Scoop Mar 08, 2024

In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced "super segmentation" techniques to identify your best customers and prospects. Listeners will learn specific ways to segment their email lists, webinar attendees, repeat buyers, long-time customers, and social media fans in order to improve campaign performance.
Main Discussion Points:
- Basic email segmentation like sending a 2nd newsletter to non-openers can increase overall open rates by over 30%
- Webinar attendees who watch more than half the webinar convert to customers at 3X the rates
- Your top 5% most frequent buyers are 5X more likely to buy a new product announcement
- 84% of people like getting personalized birthday offers in email
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!
Plus! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 80- Get Your CAREER On Course! with 7x WSJ Best Selling Author Scott Jeffrey Miller I Expert Quick Tips Mar 08, 2024

This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accidental to intentional. Host Jay and Scott discuss practical tips on self-reflection, long-term career planning, articulating professional values, and studying both oneself and others to grow in your career. And check out Scott's new podcast, Career on Course!
Main Discussion Points
- Know your professional values and determine what matters most to you in your career
- Study yourself through introspection and by asking for candid feedback from others
- Have a long-term plan for your career by envisioning the end goal and backing into the incremental steps
Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 79- LOVE IS BLIND Predictions! (and Marketing Stuff too) I Ask Us ANYTHING Mar 06, 2024

In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the latest season of the Netflix reality show Love is Blind.
Main Discussion Points:
- Using mystery and exclusivity in subject lines can lift open and click-through rates
- Suspense is an effective tactic to stand out and drive engagement
- Suspense offers drive 40-50% higher click-through rates
- Starting subject lines with "exclusive" lifts open rates by over 20%
!!SPOILER ALERT!!
Jay's Love is Blind Couple Predictions:
- AD and Clay: Will NOT get married
- Amy and Johnny: WiILL get married
- Chelsea and Jimmy: Will NOT get married
Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 78- PERSONALIZED CTA's? The Bachelor? What's Up THIS WEEK Mar 05, 2024

In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reality TV shows. He discusses new features coming to Instagram and TikTok, an interesting email marketing statistic to test, and gives his predictions for the season finales of Love is Blind and The Bachelor.
Main Discussion Points:
- Instagram rolling out a "Friend Map" feature similar to Snapchat's, allowing users to see where their friends are at any given moment
- TikTok launched a monthly "Trends Digest" that analyzes the latest content formats, audio files, and other trends on the platform that marketers can leverage
- A stat from HubSpot that personalized call-to-action buttons in emails perform 202% better than basic CTAs
- Predictions for the Love is Blind finale airing on Wednesday and the Bachelor hometown dates episode where contestant Joey will likely end up alone
Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 77- 5 MISTAKES Most Marketers are MAKING! | Jay's Scoop Mar 01, 2024

In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He covers common email marketing errors like using certain words in subject lines that lower open rates, sending to an unused email list, having too many offers in one email, using outdated automation content, and putting formatting information in email preheaders.
Main Discussion Points:
- Avoid these words in email subject lines that lower open rates: learn, reminder, meeting, find out, chat
- Never email an unused list without cleaning and validating it first
- Don't have more than 2-3 offers per email or it will dilute performance of your main offer
- Ensure content in your marketing automation streams is evergreen and not dated
- Don't put viewing formatting information like "If you're having trouble viewing..." in your email preheaders
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 76- LINKEDIN Tips with #1 Rated Sales Expert on LinkedIn Daniel Disney I Expert Quick Tips Mar 01, 2024

In this episode, Jay interviews Daniel Disney, a LinkedIn expert and bestselling author who shares his top tips for leveraging LinkedIn to generate more sales. Listeners will learn specific tactics for personalizing outreach, using audio/video messages, and creating engaging content on the platform. PLUS! Check out Daniel's podcast!
Key Discussion Points:
- Personalization is key - taking just 30-60 seconds to reference someone's content goes a long way
- 94% of salespeople don't use audio/video messages on LinkedIn, presenting a big opportunity
- Connecting with others at a prospect's company increases your chances of connecting with the decision maker
- Posting original content builds confidence and connections over time
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 75- SEE What Your COMPETITION is DOING? | Ask Us ANYTHING Feb 28, 2024

In this short "Ask Us Anything" episode, Jay Schwedelson answers listener questions about keeping an eye on the competition and what to watch if you accidentally see reality show spoilers on social media. He shares tips on tracking competitors across channels and platforms as well as his favorite reality and non-reality shows.
Key Discussion Points:
- Sign up for all of your competitors' email lists, social media, etc. to follow their content cadence and offerings
- Use the free tool Sendview.io to discover what email marketing platforms your competitors use by forwarding their emails to esp@sendview.io
- Set up Google Alerts for companies and people you want to keep tabs on, like potential employers
- Jay's favorite non-reality show is My Lottery Dream Home
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 74- INFLUENCER Marketing? LinkedIn B2C?? What's Up THIS WEEK Feb 27, 2024

This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's plans to go public, and LinkedIn's push into consumer marketing targeting high-value customers.
Key Discussion Points:
- Influencer marketing spend is predicted to reach $24B by 2024, up 50% in 2 years. However, some practices like Nike's deal with a 13-year old raise ethical questions.
- Weight Watchers' GLP-1 House campaign with influencers backfired when it was revealed the influencers never actually used the product. Shows the need for authenticity.
- Reddit plans to go public and is launching new ad creative certifications to grow advertising revenue. Opportunity to become an expert in Reddit ads early.
- LinkedIn is aggressively positioning itself for consumer marketing targeting high-income households, citing stats like 19% higher average household income than other platforms.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 72- EASY AI Tips You HAVEN'T TRIED!! l Jay's Scoop Feb 23, 2024

In this episode of "Do This Not That," Jay Schwedelson shares new AI tips and ideas to help improve your marketing and content. He talks about using AI tools like ChatGPT and Gemini in practical ways, such as summarizing YouTube videos, improving call-to-action button copy, and planning travel itineraries.
Main Discussion Points:
- Using Gemini to summarize YouTube videos into different types of content (newsletters, blogs, social posts)
- Improving call-to-action button copy in emails and social posts by asking ChatGPT to rewrite them with urgency and in first-person
- Being very detailed when prompt ChatGPT to get the most useful information back
- Using ChatGPT to analyze your writing style and generate content ideas
- Asking ChatGPT to create detailed travel itineraries
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 73- How AI is Changing E-Commerce: CMO of $2B Bloomreach Amanda Cole I Expert Quick Tips Feb 23, 2024

This episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping.
Key Discussion Points:
- How AI recommends products, surfaces relevant items in searches, and optimizes the shopping experience
- Making AI more accessible and affordable for small E-commerce businesses
- Using AI for data analysis and insights even as an individual
- The potential of AI to have conversational interactions about products
- Ensuring marketing and brand stories resonate emotionally in an AI world
To register for the Bloomreach Experience Conference, check out http://jayschwedelson.com/AI!
To register for GURU Conference, the world's LARGEST virtual email conference, check out guruconference.com!!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold

EP. 71- SECRET to Staying in INBOX! Ask Us ANYTHING Feb 21, 2024

In this episode of "Ask Us Anything", host Jay Schwedelson answers listener questions about an email tactic he recently used to crowdsource ideas for his podcast, as well as some fun hypothetical questions submitted by listeners.
Key Discussion Points:
- Why Jay finds it valuable to occasionally send emails asking listeners for direct input and ideas. It helps build relationships, get useful feedback, and increase future email open rates.
- Examples of effective questions brands and companies can ask their email lists to spur engagement
- Jay's picks for his last fast food meal, whether he'd rather watch The Bachelor or Love is Blind, how long he'd last on Naked and Afraid, and which reality cooking show host he'd most like to hang out with
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 70- TEMU? Text to Video AI?? ! What's Up THIS WEEK Feb 20, 2024

In this week's episode of "What's Up This Week", host Jay discusses some of the latest trends and news in tech, ecommerce, and media, including the explosive growth of shopping app Temu, the beta launch of text-to-video generator Sora from OpenAI, and the abundance of popular reality TV shows airing new seasons.
Key Discussion Points:
- Temu shopping app hits 100 million daily active users after spending $21 million on Super Bowl ads. Jay analyzes Temu's strategy of leveraging social media and shipping loopholes to achieve rapid growth.
- OpenAI previews Soora, an AI that can generate videos from text descriptions. This technology could disrupt media creation. Jay urges listeners to see the preview videos showcasing Soora's current abilities.
- An overload of hit reality shows like The Bachelor, Love is Blind season 3, and more makes it hard to keep up with them all. Jay jokes about having too many options for quality reality TV entertainment.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 69- 6 LANDING Page TIPS to Instantly Boost Results! Jay's Scoop Feb 16, 2024

In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will learn small tweaks they can make to their landing pages, such as using the same image from their email/ad campaigns, speeding up load times, minimizing form fields, and more.
Main Discussion Points:
- Use the same primary image from your email/ad campaign on your landing page for continuity. This leads to a 15% increase in conversions.
- Speed up load times from click to landing page. Over 30% of traffic is lost if it takes more than 3 seconds.
- Minimize the number of required form fields. Every additional must-fill field leads to an 8% loss of registrants.
- Use a two-step form process if collecting over 8 fields.
- Straight down forms convert better than zig-zag forms by 15%.
- Repeat the offer wording in the call to action button. This leads to a 17% increase.
- Include a supporting testimonial next to the call to action button.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 68- SECRETS to Boost Contest & Giveaway ROI!! Ask Us ANYTHING Feb 14, 2024

In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on structuring effective contests and choosing compelling prizes. Listeners can expect to learn best practices for contests and giveaways to help drive engagement and grow their audience.
Main Discussion Points:
- Giving away access and time with key people in your company or industry can result in higher quality leads than typical prizes
- Having 25 winners instead of just 1 leads to over a 400% increase in contest entries
- Contests focused on speed, like rewards for the first 100 people, create excitement
- Jay finds red carpet interviews about celebrity fashion disingenuous
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 67- LINKEDIN Changes to BOOST ENGAGEMENT! What's Up THIS WEEK Feb 13, 2024

In this week's "What's Up" episode, host Jay discusses several interesting marketing and tech developments, including Google's new AI chatbot Gemini, a report on optimal ways to share content on LinkedIn, and the premiere of a new season of the reality show "Love is Blind."
Key Discussion Points:
- Google launches Gemini chatbot- Gemini uses more up-to-date information than ChatGPT and allows users to generate graphics and quizzes.
- LinkedIn algorithm report- Putting external links in LinkedIn posts can reduce reach significantly. Waiting 10 minutes before editing in a link avoids the reach penalty.
- Love is Blind Season 6 premieres- The reality show about couples getting engaged before seeing each other returns for a new season.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 66- EBOOKS are BORING and Your Consumer Offer is MEH! l Jay's Scoop Feb 09, 2024

In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates.
Main Discussion Points:
- Naming content "guides" vs "ebooks" leads to 30% higher consumption rates
- "Cheat sheets" outperformed "checklists" by 40%
- Early access promotions convert 25% better than previews
- "Almost gone" crushes "last chance" by 30% more sales
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 65- I Have NO PLAN! | Ask Us ANYTHING Feb 07, 2024

In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses why he started a YouTube channel and the importance of building an audience over time for new channels/platforms. He also shares a funny story about his laziness when filling up his gas tank.
Main Discussion Points:
- Why Jay started a YouTube channel despite not having a big plan for it yet
- Jay's philosophy of starting new channels/platforms before you necessarily "need" them so that you have an audience already built up when you do want to leverage them
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 64- Big EMOJI Week! What's Up THIS WEEK Feb 06, 2024

In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super Bowl. He covers Meta's latest user numbers for Threads and why it could take off soon, the huge costs of Super Bowl ads, a new spherical LED display in Las Vegas that brands can advertise on, and how emojis can boost email open rates this week.
Key Discussion Points:
- Meta's Threads app now has 130 million monthly active users and could grow more once they add a trends tab feature
- A 32-second Super Bowl ad costs $7 million this year, but can be worth it for the exposure
- Verizon is paying $2 million to advertise on Vegas' new Sphere display during Super Bowl week
- Using a football or trophy emoji as the first character in email subject lines this week can lift open rates 20-30%
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 63- BEST Time to SEND EMAIL Campaign? I Jay's Scoop Feb 02, 2024

In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that marketers face when trying to find the "best" email send time, and explains why generic advice often doesn't apply. Jay shares data-driven tips for both B2B and consumer email timing based on industry, audience demographics, email type, and more.
Main Discussion Points:
- Why generic "best time to email" advice doesn't work
- Separating your audience into "early riser" vs "midday warrior" industries
- Consumer email engagement broken down by generation
- How the optimal send time changes for newsletters vs offers
- Sending emails "off the hour" to stand out
- The importance of benchmarking your email performance
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 62- EASY 25% Boost to Email Opens! I Ask Us ANYTHING Jan 31, 2024

In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involving misspelled or informal words, and one asking for his thoughts on the recent Oscar nominations and snubs. Tune in to hear Jay's direct, honest opinions and some tactical email marketing advice.
Main Discussion Points:
- Using "interjections" like "yikes!", "oh no", etc in email subject lines can significantly lift open rates for both business and consumer email campaigns
- Jay thinks the Barbie movie director Greta Gerwig was snubbed and should have been nominated for major awards for managing to make the Barbie concept into an awesome movie
- Jay doesn't think it makes sense that Ryan Gosling was nominated for an Oscar for Barbie but Margot Robbie wasn't, since the whole cast did great but it wasn't due to any particularly standout acting performances
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 61- BIG Change for TikTok! What's Up THIS WEEK Jan 30, 2024

In this short weekly update episode, host Jay Schwedelson discusses what's happening in the marketing and social media world this week, including major TikTok updates, the attempted comeback of BeReal, Gmail and Yahoo's email authentication rollout, and more.
Key Discussion Points:
- TikTok rolling out ability to upload 30 minute long videos (huge for future of marketing webinars and business content)
- BeReal social media app allowing celebrity and brand accounts starting February 6th (important for influencer marketing)
- Gmail and Yahoo requiring email authentication starting February 1st (check with your email platform to ensure compliance)
- Vanderpump Rules returns this week (according to Jay)
- Guru conference opening registration soon (world's largest free virtual email marketing conference)
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 60- MOST Important Part of Your Website…(GAME CHANGER TIPS!) I Jay's Scoop Jan 26, 2024

In this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages users land on after taking a desired action like subscribing to a newsletter, registering for a webinar, or making a purchase. Jay explains why these pages represent the most valuable real estate on a website and shares statistics on how additional offers on these pages can convert extremely well.
Main Discussion Points:
- After newsletter subscription pages, additional newsletter sign-up boxes convert at over 50%
- Offers on "Thank you for downloading" pages after content downloads convert at 13% for business marketers
- Additional content downloads on webinar registration confirmation pages convert at over 35%
- Additional offers on post-purchase confirmation pages convert at 18% for consumers
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 59- 25% Increase in CLICKS!! l Ask Us ANYTHING Jan 24, 2024

In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's had. Listeners will learn tips for making their email campaigns less like wallpaper to stand out and drive more clicks. Jay also shares a humorous story from his high school job.
Main Discussion Points:
- Why high open rates but low click through rates happen in email campaigns
- Study showing inserting a letter format email between template emails lifts engagement
- Doing a format departure from your template for 1 out of every 3 emails
- Jay's high school job putting sensors on clothing at The Limited to try and meet girls
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 58- VIDEO in EMAIL Marketing?? What's Up THIS WEEK Jan 23, 2024

In this week's "What's Up This Week" episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple's new VR headset, using email marketing to promote video content, and the upcoming season of The Bachelor reality TV show.
Main Discussion Points:
- Apple's Vision VR headset presales sell out in 18 minutes
- The best way to get video content watched via email marketing is using a screenshot with a big red "play" button
- Jay is excited for the upcoming 28th season of The Bachelor with the new Bachelor, Joey the tennis pro
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
https://jayschwedelson.com/marigold/

EP. 57- GMAIL & YAHOO Email Changes YOU NEED TO KNOW! I Expert Quick Tips Jan 19, 2024

In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley, the Director of Growth Marketing at Marigold, about upcoming changes to Gmail and Yahoo's email deliverability requirements that go into effect on February 1st. They explain the four key requirements, dispel myths about the changes, and share resources to help listeners ensure compliance. Expect to learn practical steps to authenticate your emails, keep spam complaints low, implement one-click unsubscribe links, and process unsubscribes faster.
Key Discussion Points
- The 4 key deliverability requirements from Gmail and Yahoo
- Authenticating your emails (SPF, DKIM, DMARC)
- Keeping spam complaints under 0.3%
- Adding a one-click unsubscribe header
- Processing unsubscribes within 2 days
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 56- DUMP Dead Email Addresses? I Ask Us ANYTHING Jan 17, 2024

In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants.
Key Discussion Points:
- Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability
- Still using non-engaged emails for targeting on platforms like LinkedIn and Meta
- An anecdote about a frustrating restaurant experience with a waiter not writing down the order
- Jay's strong belief that it's not impressive for waiters to memorize orders, it often leads to mistakes, and he will continue requesting written orders
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 55- TIPS from Annoying POLITICAL Marketing? I What's Up THIS WEEK Jan 16, 2024

In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volume of political text messages and emails sent to voters, as well as innovative and aggressive strategies used such as emojis that may influence marketing best practices in the future.
Main Discussion Points:
- 15 billion political text messages were sent leading up to the 2022 midterm elections, about 50 texts for every phone in the US
- Over 50% of donations for presidential candidates come from email marketing efforts
- Political marketers use aggressive and spammy tactics because they work to get engagement and donations
- Jay signs up for text and email updates from all political parties and PACs to observe innovative marketing tactics
- Emojis in email marketing grew from political email campaigns testing new strategies
- Political marketers are testing using emojis in email from names, which may expand to business marketing
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 54- The MVP of MARKETING TIPS! (This Works!) I Jay's Scoop Jan 12, 2024

In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of leveraging Pinterest Predicts, a trend predictor that helps marketers stay ahead of the game.
Main Discussion Points:
- Talking about current events and trends like AI can dramatically boost engagement
- Including "AI" in email subject lines has increased open rates 20% recently
- Using Super Bowl related words like "MVP" and "touchdown" in emails the week before the big game can increase open rates 30%
- Monitor Google Trends and sites like What's Trending to identify rising topics to discuss
- Check out Pinterest's "Pinterest Predicts" to get ahead of emerging trends
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 53- EMAIL Signature is a BIG DEAL! I Ask Us ANYTHING Jan 10, 2024

Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performance and regularly update your signatures for optimal results.
Main Discussion Points:
- Email signatures have low tracking rates but high engagement when optimized
- Including calls-to-action and banner ads in email signatures can drastically increase clickthrough rates
- Changing email signatures 2-3 times per year is key to keeping engagement high
- Jay's top show to rewatch for the first time is Sons of Anarchy
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 52- What's Up THIS WEEK - 01/09/2024 Jan 09, 2024

In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discusses how shifts in one platform create ripple effects across other platforms, the decline in X's performance, LinkedIn's increasing ad costs, and the growth of AI-generated content.
Main Discussion Points:
- X (formerly Twitter) has seen drops in performance and major brands pulling back spend. They cut verification costs to attract small biz customers.
- The shifts with X have led to more ad dollars moving to LinkedIn. LinkedIn ad costs are up 30% in some cases.
- LinkedIn is prioritizing AI-generated "collaborative articles" as top traffic drivers. Interacting with these articles can boost reach/engagement.
- It's the time of year when most people bail on New Year's resolutions - 23% in the first week of January and 43% by end of January.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 51- 25% INCREASE in Email Open Rate! EASY TEST! l Jay's Scoop Jan 05, 2024

In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provides specific advice around using hero stats in subject lines, optimizing email length, structuring paragraphs, and limiting form fields. Listeners can expect to learn data-driven best practices to improve email campaign performance.
Main Discussion Points:
- Using a compelling "hero stat" instead of promotional language in subject lines lifts open rates over 20% (00:00:34)
- Keep emails under 75 words for prospects and 100 words for customers for the best click-through rates on offers (00:04:29, 00:05:02)
- Shorter paragraphs perform better - 3 lines per paragraph boosts clicks 25% vs 5 lines (00:06:11)
- Every additional required form field reduces form completion rate by 8% (00:07:08)
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 50- FOUNDER of Chili Piper! Startup to Billion Dollar Valuation Journey with Alina Vandenberghe l Expert Quick Tips Jan 05, 2024

In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entrepreneurship, marketing strategies, company culture, personal development tips, and more.
Main Discussion Points:
- Getting initial customer validation by having prospects sign up and pay for a product idea before it's built
- Taking on the role of CMO to better understand marketing even though her background was in engineering and product
- The power of customer marketing and customer advocacy
- Building a community and culture focused on helping others
- Consistency being key in content creation and social media
- Constantly seeking customer feedback to improve
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 49- MISTAKE! Biggest Mistake Marketers Make! l Ask Us ANYTHING Jan 03, 2024

In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Dunkin' or McDonald's.
Main Discussion Points:
- The biggest marketing mistake is related to speed - not getting back to leads and customers fast enough (around 24 hours for business, 5 minutes for consumers)
- For business leads, follow up within 24 hours or open and response rates drop 30%+
- For consumers getting discounts and promo codes, send within 5 minutes or usage drops 40%
- Abandoned shopping carts - send email around 6 hours later for best re-engagement
- Jay drinks too much coffee and doesn't want to hear about it
- Dunkin' coffee tastes better but Starbucks pulls you in more
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 48- What's Up THIS WEEK - 1/2/2024 Jan 02, 2024

In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor.
Main Discussion Points:
- A study by Amplify analyzing 1300 brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared to other platforms.
- Instagram Reels delivers 6x the reach compared to Instagram Stories, yet brands are posting 5x more Stories.
- Business brands should lean more into Instagram Reels for short-form video instead of assuming it's only for consumer audiences.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 47- NEW Subject Line TESTS! l Jay's Scoop Dec 29, 2023

In this episode of 'Do This, Not That', Jay Schwedelson reveals the latest subject line trends to maximize email open rates. As an email marketer, boosting your open rate is crucial for success. Join Jay as he shares actionable tips and real-life examples on crafting compelling subject lines that grab attention and drive engagement. From pain point marketing to leveraging the power of comparison, learn how to optimize your subject lines for the highest email open rates in the new year. Don't miss out on this valuable insight that will supercharge your email marketing campaigns!
Key Discussion Points:
- Pain point marketing in subject lines lifts open rates by 25% on average
- Comparison subject lines asking "how do you measure up" boosts open rates by 30%
- Using 1-3 word subject lines increases open rates by over 25%
- "Secrets of" subject lines also lift rates over 20%
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 46- SPECIAL: GURU Conference 23 Behind the Scenes! Dec 29, 2023

Description:
In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine, recap behind-the-scenes details from Guru Conference 2023. They discuss highlights like having Martha Stewart as a keynote speaker, challenges with not offering on-demand access, and ideas for improving the event in 2024. Tune in for industry insights and behind-the-scenes stories from the minds behind Guru Conference!
Key Discussion Points:
- Having Martha Stewart as a big name keynote was a major highlight. Her session featured her miniature donkeys in the background.
- They got backlash for not offering on-demand access to sessions after the live event. Trying to find a middle ground approach for 2024.
- Tried innovations like a "Hot Ones" chicken wing challenge and surprise reality TV guests. Some hits and some misses.
- Email marketing is critical for driving registrations and attendance. Sent many reminder emails.
- Social media efforts were weak overall. Will focus more on Instagram and LinkedIn moving forward.
- Fun swag giveaways like hoodies were more popular than expected. Shipment delayed but coming soon.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 45- MY LinkedIn Routine l Ask Us ANYTHING Dec 27, 2023

In this episode of "Ask Us Anything", host Jay and Kristin Nagel tackle listener questions - one about work and one more lighthearted. Jay shares his approach to consistently posting on LinkedIn over time to grow his network. They also debate whether it's appropriate for families to send out holiday cards once the kids are grown.
Main Discussion Points:
- Jay spends 15 minutes a day, 3-4 days a week, posting on LinkedIn to consistently grow his network over time
- Key to success on LinkedIn is consistency over time - "Just don't stop" - and not overthinking what you post
- Debate whether holiday cards from families should stop once kids are older or is that "old school"?
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 44- What's Up THIS WEEK - 12/26/2023 Dec 26, 2023

In this short Tuesday episode, Jay and Kristin Nagel discuss some of the interesting things going on this week, including a new EU AI law, their thoughts on the hit Netflix movie "Leave the World Behind", and more.
Main Discussion Points:
- The EU has reached a deal on a sweeping AI law called the AI Act. It will require companies to label AI-generated content and design systems so AI content can be detected. This could have major implications as EU laws often make their way to the US.
-The current #1 Netflix movie in the US is "Leave the World Behind" starring Julia Roberts, Mahershala Ali, and Ethan Hawke. Jay did not like the movie but Kristin gave it an 8/10. There seems to be two camps - people who liked it and people who think it absolutely sucked.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 43- 2024 MARKETING MUST KNOWS! l Jay's Scoop Dec 22, 2023

In this wide-ranging episode, Jay discusses key marketing trends and strategies for 2024. He talks about what to expect in the first few weeks of January when marketing performance tends to dip, how to account for depressed performance during the 2024 election year, and shares some chaotic personal stories.
Main Discussion Points:
- First 2 weeks of January see low marketing performance; don't expect much from webinars or high-number lists
- Back in stock and massive discounts work in early January
- Unsubscribes remain high in early January
- Good tactic: Email existing contacts about new hires and request adding them to your lists
- 2024 is a presidential election year which brings high noise levels and depressed marketing performance
- Jay's events company moved its November event earlier to avoid proximity to election
- Chaotic personal story about awkward dinner conversations
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 42- PROVE Email Marketing WORKS! l Ask Us Anything Dec 20, 2023

In this short holiday episode of "Ask Us Anything", Jay and Kristin Nagel tackle a work question about proving the effectiveness of email marketing and a lighthearted question about whether there's anything Jay doesn't like about the holidays. Listeners can expect tips on using "holdout groups" to quantify email marketing performance and a funny discussion about Jay's inability to properly wrap presents.
Main Discussion Points:
- Using a "holdout group" to prove email marketing effectiveness by isolating a segment of your list and not sending any emails to them, allowing you to clearly see the incremental lift generated by the emails.
- Jay shouts out Houston and recalls an odd experience ice skating at a mall there.
- The podcast is sponsored by Marigold, an email marketing and loyalty platform.
- Jay reminisces about growing up near the Long Island town Sayasset.
- Jay admits he's terrible at wrapping holiday gifts, no matter how hard he tries. He uses too much tape and paper but is oblivious to his lack of skill.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 41- What's Up THIS WEEK - 12/19/2023 Dec 19, 2023

In this short episode, Jay and Kristin discuss some interesting news and happenings from the past week, including SmileDirectClub going out of business, Meta's Threads app expanding into the EU, and the never-ending barrage of holiday sales.
Key Discussion Points:
- SmileDirectClub abruptly shutting down despite huge marketing campaigns and leaving customers on payment plans responsible for finishing payments
- Meta's Threads app launching in the EU and why it's an opportunity to get in early on a platform that could grow substantially
- The constant sales after Black Friday making Jay feel like he bought too early
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 40- EMAIL PRE-HEADERS - Avoid this MASSIVE Mistake! l Jay's Scoop Dec 15, 2023

In this episode of his podcast, host Jay Schwedelson discusses the importance of email preheaders. He defines what preheaders are, common mistakes marketers make with them, and best practices for leveraging preheaders to improve email open and click-through rates.
Main Discussion Points:
- What is an email preheader and why it's important
- Common mistake - only testing emails on desktop and not phones, resulting in preheader code issues
- Tips for effective preheaders
- Using continuation preheaders starting with "and", "but", or "plus"
- Testing no preheader at all
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 39- I Stopped Reading My OWN Email Newsletter! l Ask Us Anything Dec 13, 2023

In this short midweek podcast episode, host Jay Schwedelson tackles a work question about deciding when to redo your company's email newsletter program. Tune in to find out if it's time for a redo of your company's newsletter program and learn tips and tricks to make it more engaging. Jay shares his own experiences, including variations in delivery, subject lines, and content, to help you rethink and revamp your email newsletter strategy. He also addresses a ridiculous question about what to do with holiday gifts you don't like from someone close to you.
Key Discussion Points:
- Deciding when your email newsletter needs rethinking
- Keeping ugly holiday gifts to avoid offending the gift giver
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 38- 35% INCREASE In Performance - Stop Being Boring! l Jay's Scoop Dec 08, 2023

In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their time influences their decision-making process and learn key strategies to optimize engagement. Jay shares fascinating studies that reveal the power of time indicators in promotional materials, including webinars, email newsletters, subject lines, and pre-headers. Tune into this episode to boost your marketing efforts and to learn where to have the best steak knife-buying experience!
Key Discussion Points:
- A study found promoting a 30-minute webinar instead of a 60-minute one on the same topic led to a 35% higher registration rate. Telling people something will take less of their time makes them more likely to commit.
- Putting "3 min read" or "4 min read" after blurbs in newsletters vastly improves clickthrough rate, by over 30%. Again, this convinces readers they won't have to invest much time.
- The trend applies to on-demand videos too. Boldly stating a short length upfront leads to more views.
- This podcast keeps segments short since people are drawn to quick hits of content.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 37- INTENT is Not Intent! w/ Ashley Faus from Atlassian l Expert Quick Tips Dec 08, 2023

In this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent and using explicit CTAs in B2B marketing. They discuss common misconceptions around intent, how to design content and CTAs that attract high-intent leads, and why relying on marketing-qualified leads (MQLs) can hurt both marketing and sales teams.
Key Discussion Points
- The difference between inferred intent and explicit, stated intent
- Titling and promoting content in a way that attracts the right intent levels
- Why number-based lead targets can result in low-quality leads
- Being explicit and prominent with sales CTAs instead of hiding them
- Why "learn more" is a harmful CTA
- Tips for creating CTAs that drive the desired action
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 36- RING The Bell! LinkedIn Changes That WORK! l Ask Us Anything Dec 06, 2023

In this short episode of "Do This, NOT That", host Jay Schwedelson first answers a work-related question. He shares valuable advice on enhancing your LinkedIn feed experience. Discover how to avoid repetitive content and stay updated with the latest posts from people you find interesting. He then shares an embarrassing reveal of the music artists and songs that showed up in his annual Spotify Wrapped.
Key Discussion Points:
How to make your LinkedIn feed more relevant by changing the default "Top" posts to "Recent" posts
Using the notification "bell" feature on LinkedIn to follow specific people whose content you find valuable
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 35- GROW YOUR LIST! Why Aren't You Doing This?? l Jay's Scoop Dec 01, 2023

In this episode of "Do This, NOT That.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people find popups annoying, they are a highly effective tactic for capturing leads and growing your list at no additional cost. Jay also shares stats on the high conversion rates of popups. Plus, get ready to discuss holiday films as Jay shares his favorite picks, including the ultimate holiday classic, 'Elf.'
Main Discussion Points:
- Why you should use popups/contact capture forms even if some people find them annoying
- How easy it is to set up popups
- Stats on high conversion rates of popups: 7-9% for first-time site visitors, up to 14% for return visitors
- Why popups work especially well this time of year with increased site traffic
- Getting internal buy-in can be the biggest obstacle
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 34- When To GIVE UP? l Ask Us Anything Nov 29, 2023

In this short episode of "Do This, Not That", host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss when you should give up on a business idea or product, and Jay shares the last thing he searched on YouTube.
Main Discussion Points:
- Don't set a strict timeline for when you'll give up on a new business idea or product - be flexible based on traction and progress
- Consider offering your product or service for free initially to test demand - if no one wants it free, they likely won't buy it
- Be careful searching random things online - algorithms will continue showing related content for a long time after
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 33- [MUST LISTEN] December 2023 Gmail Update... l Jay's Scoop Nov 24, 2023

In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well.
Discussion Points:
- On December 1st, Google is deleting inactive Gmail accounts that haven't been logged into for 2+ years. This will likely lead to an increase in bounce rates.
- For B2B, letter format emails to directors and above see a 28% higher reply rate Dec 1-15 since executives have more availability. Also promote any 2024 planning content.
- For consumers, specifically call out "Free Shipping Day" on Dec 14th to lift open rates 24%. List-focused content also works very well.
- Jay encourages viewing the flood of holiday marketing as an opportunity to gather creative ideas and inspiration.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 32- LOVE IS BLIND Stars in YOUR Marketing??? Insider Scoop on Influencer Marketing w/ Courtney Bagby of Little Red Management l Expert Quick Tips Nov 24, 2023

In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent management agency. They discuss how the influencer marketing industry works, how much influencers charge for branded content, FTC disclosure guidelines, and predictions for the upcoming finale of "The Golden Bachelor." Listeners can expect to learn insider tips about the influencer business.
Key Discussion Points:
- How Courtney got into talent management for reality stars and influencers
- Typical rates influencers charge brands per social media post based on followers
- Legal requirements around disclosing sponsored posts as ads
- Whether reality show contestants plan to become full-time influencers
- The job-like hustle required for influencers to earn a living
- Courtney's thoughts on "The Golden Bachelor" and predictions for the finale
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 31- BORING! You’re Doing LinkedIn WRONG! l Ask Us Anything Nov 22, 2023

In this short midweek episode of the "Do This, Not That" podcast, host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss whether selfies are appropriate for LinkedIn and what they plan to buy themselves this holiday season.
Main Discussion Points:
- Non-formatted, authentic social media content (like selfies) gets more engagement than slick, polished posts
- Overcoming feeling awkward publicly posting about yourself is necessary in modern marketing
- What silly or practical things Jay and Kristen plan to buy themselves for the holidays
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 30- THIS WORKS! EMOJIS for B2B and B2C! The Details… I Jay's Scoop Nov 17, 2023

This podcast is all about using emojis effectively in marketing emails and other digital content. Jay provides data and convincing examples of how emojis can help grab attention and boost engagement, even in professional business-to-business communications. Listeners can expect to learn best practices for utilizing emojis in subject lines, preheaders, social media, and more to stand out and connect with their audience.
Key Discussion Points:
- Over 95% of email recipients can view emojis, so technical display issues are not a concern.
- Emojis in subject lines can increase open rates by over 20% for business emails and 25% for consumer emails versus the same subject without an emoji.
- Conservatively branded companies like Goldman Sachs, ISACA, and AARP use emojis successfully in their email marketing.
- For business emails, use emojis like the calendar, clock, and checkmark that act as graphical symbols rather than emotional icons.
- Emojis that convey urgency like the hourglass perform best, increasing subject line open rates.
- Always put the emoji as the first character of the subject line for maximum impact.
- Despite increased use around holidays, under 5% of emails actually use emojis currently so they still stand out.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 29- EASY Win-Back Tactic!!! l Ask Us Anything Nov 15, 2023

In this short episode of the "Do This, Not That" podcast, hosts Jay Schwedelson and Kristin Nagel tackle one business question and one fun question related to Thanksgiving. Listeners can expect tips on re-engaging dormant email subscribers and a lively debate on classic Thanksgiving dishes.
Main Discussion Points:
- Strategies for re-engaging dormant email subscribers through "verification" style subject lines (e.g. "Are you still with [company]?"). This leads to high open and click rates.
- Ideas for effective verification emails for both B2B (focused on company or role) and consumer (focused on discounts/VIP status).
- Debate over whether mac and cheese counts as a Thanksgiving dish (yes), and hosts' thoughts on best (cornbread) and worst (candied yams) Thanksgiving foods.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 28- INSTANT BOOST! ‘From’ More Important Than Subject Line?? | Jay's Scoop Nov 10, 2023

In this episode of 'Do This, Not That', Jay delves into the power of multi-identities and testing various from names, drawing inspiration from big players like Apple. Don't miss out on leveraging this overlooked aspect of email marketing to enhance engagement without annoying your recipients. Discover how adding specific offers in the 'From Name' section can increase opens by up to 25% and why certain names outperform brand names.

Main Discussion Points:
- The “from name” is what shows up for the recipient, while the email address remains the same. You can customize it on any email platform.
- Including your offer in the from name (e.g. “Acme 20% Off”) boosts open rates 25%+ over just having your brand name.
- “Person from Brand” (e.g. “Jen from Acme”) improves open rates 20% over just the brand name.
- Testing different from names allows you to send more emails without seeming repetitive.
- Apple sends 5-6 emails in a day by using different from names for each product/service.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 27- GIFTING=SALES! w/ Sendoso Founder Kris Rudeegraap l Expert Quick Tips Nov 10, 2023

In this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by building stronger connections.
Main Discussion Points:
- Kris founded Sendoso 7 years ago after realizing physical gifts help sales reps stand out from constant email outreach. Sendoso handles sourcing, packing, shipping, and tracking to automate gifting at scale.
- Tangible gifts in the mail grab more attention than digital messages in our saturated world. The creativity and surprise of an unexpected gift can really engage prospects.
- Sendoso works for companies both big and small. Low cost gifts or offers can work if timed right and personalized based on the recipient's interests.
- The key is using gifts to demonstrate understanding your customers and prospects as humans, not just targets. Sendoso can even automatically pull in interests from social media to suggest relevant gifts.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 26- AGGRESSIVE? Maybe…but it WORKS! [5 min Quick Tip] l Ask Us Anything Nov 08, 2023

In this episode of the Do This, NOT That podcast, Jay Schwedelson answers two questions: one work question, and one ridiculous question.
Jay shares valuable tips and advice for email marketers looking to enhance their strategies for the holiday season. From doubling down on promotional emails to leveraging auto-responses for indirect networking opportunities, Jay reveals tactics and quick wins that can make a significant impact on your marketing efforts.
Main discussion points:
- For consumer marketing, send your offer emails twice in one day as you approach offer expiration dates. This can increase response rates by over 20%.
- For B2B, have salespeople send emails right around Thanksgiving, Christmas, or New Year's. This will trigger a flood of auto-reply "out of office" messages that provide contact info for others to reach out to. Follow up with those contacts.
- Jay argues that Mean Girls and Die Hard are absolutely holiday movies, since they have central holiday themes and components.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 25- OPEN RATES are DEAD! WRONG!!! l Jay's Scoop Nov 03, 2023

In this episode of Do This, NOT That, Jay discusses the value of email tracking metrics like open and clickthrough rates. He explains why open rates are still important directional metrics, despite claims they are inflated by bots. Jay also provides a tip for detecting bot clicks in your email campaigns.
Main Discussion Points:
- Open rates are still valuable as directional metrics, even though absolute numbers may be inflated by bots
- You can compare open rates between A/B test email campaigns to see which performs better
- Sending a test email campaign at 3 AM can help identify bot click activity in the first 30 minutes
- Forget industry benchmark averages - track your own email-type averages over time as a benchmark
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!

EP. 24- Is 100% Improvement a WIN??? l Ask Us ANYTHING Nov 01, 2023

In this short episode of "Do This, NOT That- Ask Us ANYTHING", host Jay talks with producer Kristen Nagel about improving webinar registration and who they would want to play themselves in a movie about their lives.
Main Discussion Points:
- Why continuously pushing for internal changes to improve webinar registration is not always the right approach
- Key things to consider before trying to optimize conversion rates
- Who Jay would want to play himself in a hypothetical biopic and why it's kind of depressing
- Who Kristen would want to play her in a biopic
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

EP. 23- You're Ignoring Your BEST Prospects l Jay's Scoop Oct 27, 2023

In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, and that those late responders have much higher lifetime value. Jay stresses the need to provide relevant follow-up content to these late responders instead of just showing a generic "offer expired" page.
Main Discussion Points
- 22% of click through traffic happens after an offer expires
- Lifetime value of late responders is about 200% higher than those who respond during the offer window
- Late responders are more engaged since they are consciously going back to the email later
- Don't just show a boring "sorry you missed it" page to these valuable prospects
- Provide other relevant offers or content that would interest them
- This valuable traffic lasts for up to 150 days after offer expires

EP. 22- IT'S TRENDING!! w/ Brianne Fleming from Making the Brand l Expert Quick Tips Oct 27, 2023

In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brianne Fleming. They discuss how brands and marketers can leverage trending pop culture topics and effectively tie them into content marketing and social media efforts. Listeners will learn creative strategies for capitalizing on pop culture moments to engage audiences.
Key Discussion Points:
- Pop culture can make unfamiliar topics feel familiar and accessible for audiences by tying them to trending moments people already know about
- Choose pop culture topics that fit your brand voice and industry; forced associations don't work
- Personal brands can benefit from sharing pop culture loves to build deeper connections
- Twitter’s real-time nature makes it great for initial pop culture commentary
- Get creative about subtle associations between pop culture and your content goals

EP. 21- STOP Selling EVERYTHING! Sell ONE Thing!! l Ask Us Anything Oct 25, 2023

This week's podcast episode features advice from Jay on how companies can better position their offerings when pitching to prospects. Jay discusses why trying to showcase all of your services and capabilities at once can actually hurt your chances of closing deals.
Main discussion points:
- Leading with too many offerings can overwhelm prospects and make it hard for them to understand what your company really does.
- Successful brands are known for one core thing - like Bombas for socks or Ring for video doorbells.
- Trying to be known for everything means you end up being known for nothing.
- Lead with your most recognizable offering when pitching prospects. Once you establish expertise there, you can cross-sell additional services.
- Even if only a fraction of your revenue comes from your leading product or service, it gives prospects a clear understanding of your core competency.
- After winning business with your primary offering, you can showcase your other capabilities and expand the relationship.

EP. 20- The MOST Important Email You'll EVER Send l Jay's Scoop Oct 20, 2023

Introduction:
This podcast episode is hosted by Jay, who discusses the importance of the first email you send to new subscribers or customers. He explains why this initial email is so critical for establishing a relationship and getting your future emails delivered to the inbox. Jay also shares tips on crafting compelling subject lines and content to get high open and click rates.
Main Points:
- The first email you send when acquiring a new subscriber establishes a technical relationship between you and the recipient's email provider. If they open and click, future emails are 80% more likely to go to the inbox.
- Thank you emails get low engagement. Craft compelling subject lines like "VIP gift inside" to increase opens.
- Include awesome content in the first email to get them to click and fully engage - this "closes the loop".
- Send the first email within 15 minutes or open rates drop 50%. People check to see if it went through.

EP. 19- Want to get a Promotion? DO THIS! l Ask Us ANYTHING Oct 18, 2023

This short episode of Ask Us ANYTHING features Jay answering two listener questions - one about getting a promotion at work in marketing, and one asking for fantasy football advice. Listeners can expect tips from Jay on making the most of work software subscriptions to stand out at work, as well as a humorous take on Jay's own lack of fantasy football knowledge.
Main Discussion Points:
- Many companies use only 10% of the capabilities of the expensive software they subscribe to. Doing a deep dive demo into these platforms and reporting back on unused features can help you get a promotion or improve productivity.
- Fantasy football advice - both Jay and the listener have struggling teams. Jay suggests having fun and embracing the losing team rather than getting frustrated.

EP. 18- STOP the Madness! Email Myth Busting = ROI INCREASE! l Jay's Scoop Oct 13, 2023

In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles misconceptions around Gmail's promotions tab, using the word "free" in subject lines, and more. Listeners can expect to learn the truth behind these email marketing myths and walk away with tips to improve their marketing performance.
- Jay explains the myth that you want to avoid having your emails go to Gmail's promotions tab. He shares stats showing that only 15% of Gmail users have tabs enabled and 50% of those users read their promotions tab daily. His takeaway - the promotions tab is good, not bad.
- Jay busts the biggest email myth - that using "free" in subject lines will cause you to go to the spam folder. He explains how years ago this was true due to content filtering, but now sending reputation is determined mostly by technical factors.
- Jay emphasizes paying attention to small details in email, sharing a test where title casing subject lines lifted open rates by 10%.
Lastly, Jay talks about the free virtual Email Guru Conference, coming up on November 8-9 featuring speakers like Martha Stewart!

EP. 17- 2 Weeks Until They Are GONE 4EVER!!!! w/ Andrew Kordek from iPost l Expert Quick Tips Oct 13, 2023

In this episode of Do This, NOT That, Jay interviews email marketing expert Andrew Kordek from iPost. They discuss best practices for email engagement, including sending more targeted emails instead of just more emails, watching for drops in engagement sooner rather than later, and "secret shopping" your own email signup flows.
Main Discussion Points
- Sending more targeted, personalized emails instead of just sending more emails in general
- Watching for drops in engagement within the first few weeks, rather than months
- Having someone unfamiliar with your emails/site go through your signup process to uncover issues

EP. 16- #1 RATED Episode! The Power of Social Proofing l Jay's Scoop Oct 06, 2023

In this episode, Jay delves into the powerful concept of social proofing and how it can be effectively incorporated into marketing strategies. Discover how the collective societal brain influences consumer decisions and learn tips for leveraging the word 'most' and customer testimonials to drive higher engagement. Listeners will learn specific tactics to use social proof in emails, landing pages, ads, and more to boost engagement and conversions. Tune in and gain valuable insights that will enhance your marketing efforts!
Main Discussion Points:
- The power of social proof and why we rely on others' opinions for decision-making
- Using "most" and other superlative words in email subject lines
- Putting a testimonial near the call-to-action button in emails to increase click-through rate
- Adding a testimonial next to the submission button on landing pages
- Implementing social proof across every stage of the marketing funnel

EP. 15- STOP! Do This NOW!! Q4 Quick Tips l Jay's Scoop Sep 29, 2023

In this episode of Do This, NOT That, Jay discusses how your marketing strategy and messaging should shift once October hits to maximize engagement and performance. He provides tips on optimizing content, email marketing, and promotions for the busy Q4 period through tactics like focusing on the upcoming year, leveraging seasonal and holiday-related keywords, and creating 2024 calendars.
As we enter October, Jay explains that consumers and business professionals become focused on Q4 and the new year ahead. Their interests and responsiveness shift away from the current year. Jay provides data showing how simply adding "2024" to your content and campaigns lead to a 25-30% boost in engagement. He outlines specific ways to update your marketing assets and messaging to capitalize on this seasonal change.
Main Discussion Points:

Don't rely on content and campaigns highlighting "2023" after October 1st - it will drag down engagement. Either remove the year entirely or shift to "2024."
For email subject lines, holiday and Christmas-related keywords see a 30% higher open rate when used in Q4.
Calendars are the top performing content type starting in October through January - consider creating one tailored to your industry or audience.
Some examples: local event calendars, industry conference calendars, small business tip calendars, email marketing best practice calendars.
Calendars see 40% higher engagement over other content types during Q4.

EP. 14- ANIMATED GIFs In Email!! C'mon! Do it. w/ Pierce Ujjainwalla from Knak l Expert Quick Tips Sep 29, 2023

In this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They bust myths around embedding videos in emails and discuss how animated GIFs can increase engagement. Listeners will learn tips for creating effective animated GIFs, as well as when and how to use them in emails for both B2B and B2C audiences.
Main Discussion Points:

Animated GIFs can increase clickthrough rates by over 20% in emails
You cannot embed videos directly in emails, but animated GIFs create a similar effect
Subtle animated GIFs can work for any brand to grab attention
Keep animated GIF file size under 2MB to ensure quick load times
Use a service like EzGIF.com to create properly sized GIFs

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EP. 13- SHHH…SECRET to Beat LINKEDIN Algorithm! l Jay's Scoop Sep 24, 2023

In this episode of Do This, NOT That, Jay discusses the power of LinkedIn newsletters and why every marketer should be taking advantage of this feature. Jay explains how LinkedIn newsletters work, their benefits, and tips for getting started.
Key Points:
- LinkedIn allows you to publish a newsletter directly on their platform if you have over 150 connections. This gives you instant access to your network.
- When you publish your first newsletter, LinkedIn will automatically invite all of your connections to subscribe. This gives you a built-in audience.
- On average, 10% will subscribe instantly, growing to 20% over 30 days. With 1,000 connections, you could gain 100-200 subscribers without any extra work.
- Every new connection gets the invite, helping you build your subscriber list passively over time.
- There are under 100k newsletters on LinkedIn so far, giving you a huge opportunity.
- Each newsletter you publish will be emailed directly to your subscribers' inboxes, bypassing algorithms.
- Click-through rates tend to be 20% higher than regular email newsletters.
- It's completely free and only takes copying and pasting your existing newsletter.

EP. 12- 20% INCREASE IN CLICKS!! Simple Call-To-Action Changes THAT WORK! l Jay's Scoop Sep 22, 2023

In this episode of Do This Not That, Jay dives into the importance of call-to-action (CTA) buttons in marketing campaigns. He explains why the specific wording you use on CTA buttons can greatly impact performance, and shares tips for optimizing your buttons to drive more clicks and conversions. Listeners can expect to learn easy ways to improve their CTAs.
Main Discussion Points:
- Using words that focus on the benefit to the recipient rather than words about the action itself can increase CTA click-through rates by over 20%
- CTAs should highlight what's in it for the prospect or customer by clearly stating the offer or benefit
- Avoid generic verbs like "submit", "download", "register" - these are overused and don't compel action
- Restate the offer in your CTA language to reinforce the benefit
- CTAs can be full sentences or phrases, not just single words
- Use AI tools like ChatGPT to easily generate new CTA language

EP. 11- The EASIEST Tweaks That Make MASSIVE Impact l Jay's Scoop Sep 17, 2023

In this episode of Do This, NOT That, Jay shares simple yet impactful marketing tips that can help increase engagement and performance for email, social media, and other campaigns. Listeners can expect to learn quick hacks to try in their own marketing efforts.

Jay shares proven tips for optimizing your email campaigns, including changing the sent time, adding a powerful PS at the end of your emails, and mindfully omitting social sharing links that don't align with your campaign goals. These simple tweaks can lead to higher engagement and better results for your marketing efforts.

Key Takeaways:

Send email logo clicks to offer page, not just homepage (19% go to logo)
Avoid sending email on the hour when inboxes are crowded (open rates up 15% when off-hour)
Add a PS line with offer link to boost clicks in email (14% lift)
Every email element should work towards your goal, remove anything unnecessary
Small tweaks can have a big impact overall

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EP. 10- WRONG! You’re Thinking About CONTENT Marketing all WRONG! Sep 15, 2023

In this episode, Jay dives into the world of content marketing and the power of repurposing.
Learn why you don't need to constantly come up with new ideas and how to make the most of your best-performing posts.
Jay introduces the game-changing strategy of operating on a 60-day cycle for repurposing successful LinkedIn content.
Plus, get ready for some fascinating discussions on pop culture! From movie recommendations to superhero movie frustrations, teen romance surprises, and even impactful food documentaries that shape our choices – this episode has it all!

Marketers only need 5-10 core topic ideas that resonate with their target audience. They can go in-depth on those topics continuously over time.
Content that performs well on social media or email can be recycled and repurposed every 60 days by making small tweaks. Very little of your audience will see the same content twice.
Take existing content like newsletters or social posts and use ChatGPT to instantly spin it into long or short-form content optimized for different channels.

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EP. 9- 99% of Marketers Are Missing These EASY Newsletter Engagement Tricks l Jay's Scoop Sep 08, 2023

In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter, even if you don't have a large following, as it helps build your skills as a writer and content creator. Jay then offers specific tactics to increase open and click rates, including sending your newsletter twice, changing the subject line and send time for the second version, making it more personal by having it come from an individual rather than a brand, and creating compelling subject lines focused on the content itself rather than meta information. Listeners can expect to learn easy ways to optimize their email newsletters for higher engagement.

Key Points:

Start a newsletter even if your following is small - it will improve with practice and serves as a content engine
Send your newsletter twice - first on Tuesday, then Thursday to non-openers with a new subject line like "Oops, you missed it!"
Have the newsletter come from a person, not just your brand - open rates are 30% higher!
Avoid boring subject lines like newsletter name, number or date - use a compelling stat or question from the content

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EP. 8- Landing in the Spam Folder? This Could Be Why... w/ Brian Minick from ZeroBounce l Expert Quick Tips Sep 08, 2023

In this episode of the Do This Not That podcast, host Jay Schwedelson speaks with Brian Minick, COO of Zero Bounce, about email validation and ways to improve email marketing performance. They discuss the importance of validating email lists, tips for maintaining good sending reputation, and segmentation strategies. Listeners can expect to learn best practices for ensuring email deliverability.
Brian Minick is the COO of Zero Bounce, an email validation and verification service. Brian has extensive experience in technology, marketing, integrations, and leading customer-facing teams.

EP. 7- LinkedIn HACKS Influencers Don't Want You To Know l Jay's Scoop Sep 01, 2023

In this episode, Jay unveils his approach to elevating LinkedIn engagement, promising real-time and measurable improvements.
His approach includes unconventional advice like "Nobody cares about whatever greatness your company is doing. Nobody cares whatever greatness you're doing."
Offering actionable steps, Jay prioritizes providing value before promoting, while also leveraging the LinkedIn algorithm. He critiques the common self-promotion strategies and offers a valuable 'give, give, give, then ask' marketing methodology.
He also reveals how having a few friends on LinkedIn to help you out can be a game-changing strategy.
Tune into this episode if you're wondering:
- How can you increase your visibility on LinkedIn?
- What are the common mistakes to avoid on this platform?
- How can you provide value to your LinkedIn audience?
- How does the LinkedIn algorithm really work?
- How to steer clear from overused self-promotion strategies?
- What strategies can you adopt from influencers for better engagement on LinkedIn?
- And why is Jay confused by The Bachelorette?
Jay's insights are sure to provide you with an actionable approach to enhance your LinkedIn game, while also delivering a good laugh!
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EP. 6- Best Offers in 2023 That ACTUALLY Convert l Jay's Scoop Aug 25, 2023

Join us on this week's episode as Jay discusses the essential need for marketers to adapt to changing consumer behaviors and preferences.
"Sometimes marketers be like, oh, this channel doesn't work. Search doesn't work for us, or social or email doesn't work for us, when in fact it's the offer they're promoting,"
Jay explains, emphasizing the importance of identifying what truly works in the contemporary marketing landscape.
In this episode, Jay dives into:
- The least effective marketing offers and why they’ve lost traction?
- What type of content is working now compared to before?
- Is the power of using 'most read', 'most liked', or 'most popular' just a myth or reality?
- What is the importance of properly managing expectations in marketing?
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EP. 5- "I'm Not A Writer" & Other Lies You're Believing w/ Ann Handley from MarketingProfs l Expert Quick Tips Aug 25, 2023

In this enlightening episode of 'Do This, Not That,' host Jay chats with best-selling author and marketing leader Ann Handley in a podcast that's brimming with wisdom on content marketing, writing strategies, and the increasing role of AI in the modern marketing world.
Prepare to contemplate crucial questions such as:
- How does Artificial Intelligence serve as a tool for faster and more effective content creation?
- How can newsletters be launched from scratch and made successful even without a large existing audience?
- What travel hacks does Ann recommend, based on her global speaking schedules?
- What is the significance of the upcoming B2B Forum for those in B2B marketing?
Get an insightful peek into an exciting discussion, where Ann changes the perspective on AI from being a potential writing replacement to "efficiency accelerators."
Let's dive in!
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EP. 4- Unsubscribes are GOOD?!?! Email MYTH busted! l Jay's Scoop Aug 17, 2023

Unsubscribes are GREAT for marketers!
People only unsubscribe from emails primarily for 2 reasons.

Their life has changed and they are no longer in market
They forgot about your company and are cleaning up their inbox

But most marketers look at unsubscribes ONLY as an indicator that their last email didn't land well. And try to radically adjust their strategy moving forward.
Jay advises against overreacting to an increase in unsubscribes and emphasizes that they do not negatively impact deliverability.
So if you are want to learn how you can better use and respond to unsubscribes, check out this episode today!
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EP. 3- INCREASE Marketing ROI with Human Behavior Hacks! w/ Nancy Harhut of HBT Marketing l Expert Quick Tips Aug 17, 2023

The unconscious mind drives behaviors, making it crucial for marketers to understand and tap into these subconscious drivers.
And in this episode of Do This, Not That!, you'll learn 3 quicks tips from Nancy Harhut on how to do just that.
Jay & Nancy talk about the power of social proof and how it can be used to influence consumer behavior.
Nancy explains that people are more likely to take action when they see others doing the same, and provides examples of how this can be applied in marketing campaigns.
They conclude the episode by discussing the ethical considerations of using behavioral science in marketing and the importance of using these techniques responsibly and transparently.
So if you are looking to tap into the true factors that drive decisions, listen to this episode with Nancy Harhut & Jay Schwedelson!
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EP. 2- 50% Increase Form Submissions with EASY Landing Page Tips l Jay's Scoop Aug 17, 2023

A 10% conversion rate is terrible.
But currently, we celebrate it.
And there is definitely a better way to convert traffic on your landing pages.
In this podcast episode, Jay Schwedelson discusses the importance of optimizing landing pages to improve conversion rates.
He provides actionable tips such as:

Removing distractions like your main site navigation
Using multi-step forms
Incorporating social proof

These tactics have generated improved conversion rates of over 50%! So, if you want your traffic to convert, listen in to this episode!
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EP. 1- LIFT Email Opens by 20%! Subject Line Quick Tips l Jay's Scoop Aug 17, 2023

In this podcast episode of "Do This Not That!" host Jay Schwedelson discusses the importance of the first half of the email subject line in engaging recipients.
He provides tips for optimizing the start of the subject line, such as:

Including the offer or main message at the very start of your subject lines
Starting with a number (avoiding numbers ending in zero or five)
Capitalizing the first word
Using brackets to enclose critical messages
Considering the use of emojis

These simple tips can increase your email open rates by over 20%.
So if you're ready to improve your email marketing programs, tune in for this episode!
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