Stay ConnectedMeet Gabe Lullo.
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.
He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.
With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth.
“We all have agency to speak up, and it’s incredibly liberating.” - Karen Laos
Karen came to this realization after a moment that could have easily been dismissed as just another bad day at work.
She was in a boardroom giving a presentation when she suddenly froze. Instead of pushing through, her boss stopped the meeting.
Later, she pulled her aside and asked a simple but powerful question: why didn’t you just table the discussion, and why do you keep asking for permission?
That question stayed with her.
As she reflected, Karen recognized something deeper, she didn’t actually agree with what she had been presenting.
But she had been raised to respect authority, not challenge it, and certainly not push back in a room like that.
In that moment, she saw how much she had been holding herself back.
What started as an uncomfortable experience became a turning point.
It led her to rethink how often people stay quiet, even when they have something important to say, and ultimately inspired her to help others find the confidence to use their voice.
It’s easy to stay silent, especially when speaking up feels risky. But over time, that silence can become a kind of prison we create for ourselves.
Speaking up isn’t about being difficult or confrontational, it’s about being honest and bringing your full perspective to the table.
If something doesn’t sit right with you, it’s worth saying so.
You’re in the room for a reason, and your voice carries more value than you might think.
“You need to get comfortable with you. You are the reason you are going to fail. You are the reason you are going to succeed.” - Matthew Beaudin
It’s easy to point fingers to market conditions, pricing, competition, or timing when things don’t go our way.
But the truth is, the biggest variable in any outcome is us.
Our mindset.
Our consistency.
Our willingness to have uncomfortable conversations.
Our discipline to follow up when others don’t.
The same is true on the flip side.
The wins? They come from preparation no one sees.
From resilience after rejection.
From choosing to improve instead of making excuses.
If you’re in sales right now, here’s the real question:
Are your daily habits aligned with the results you say you want?
Because growth in this field doesn’t start with a new script or tool, it starts with ownership.
And when you fully own your outcomes, everything changes.
“You need to get comfortable with you. You are the reason you are going to fail. You are the reason you are going to succeed.” - Matthew Beaudin
It’s easy to point fingers to market conditions, pricing, competition, or timing when things don’t go our way.
But the truth is, the biggest variable in any outcome is us.
Our mindset.
Our consistency.
Our willingness to have uncomfortable conversations.
Our discipline to follow up when others don’t.
The same is true on the flip side.
The wins? They come from preparation no one sees.
From resilience after rejection.
From choosing to improve instead of making excuses.
If you’re in sales right now, here’s the real question:
Are your daily habits aligned with the results you say you want?
Because growth in this field doesn’t start with a new script or tool, it starts with ownership.
And when you fully own your outcomes, everything changes.
“Get out there and make it happen. Don’t sit back and wait for it to come to you, it probably never will, not in the time you want it to.” - James Bissell
Success in sales isn’t something that just shows up at your door.
Nothing is handed to you in this game.
No shortcuts, no easy wins.
It takes grit.
It takes consistency.
It takes showing up even when you don’t feel like it.
And above all, it takes action.
You can’t afford to be lazy and expect results.
The people who win are the ones who go after it, every single day.
Go make it happen.
“Get out there and make it happen. Don’t sit back and wait for it to come to you, it probably never will, not in the time you want it to.” - James Bissell
Success in sales isn’t something that just shows up at your door.
Nothing is handed to you in this game.
No shortcuts, no easy wins.
It takes grit.
It takes consistency.
It takes showing up even when you don’t feel like it.
And above all, it takes action.
You can’t afford to be lazy and expect results.
The people who win are the ones who go after it, every single day.
Go make it happen.
“When you’re competing at the executive level, everyone is qualified. What separates you is who you genuinely are.” - Teegan Bartos
Your network is your net worth, but only if people truly understand who you are and what you stand for.
It’s no longer enough to look good on paper.
Titles, resumes, and credentials may open doors, but they don’t build trust or lasting influence.
Legacy is built through visibility and authenticity.
Share your journey.
Show your impact.
Let people see the results you’re driving.
Not just within your organization, but in the broader community around you.
Because if people can’t see what you’re building, they can’t be part of it.
And if they can’t understand your value, they can’t advocate for it.
Your brand isn’t what you say it is, it’s what others consistently experience and recognize.
Make it visible. Make it real.
“When you’re competing at the executive level, everyone is qualified. What separates you is who you genuinely are.” - Teegan Bartos
Your network is your net worth, but only if people truly understand who you are and what you stand for.
It’s no longer enough to look good on paper.
Titles, resumes, and credentials may open doors, but they don’t build trust or lasting influence.
Legacy is built through visibility and authenticity.
Share your journey.
Show your impact.
Let people see the results you’re driving.
Not just within your organization, but in the broader community around you.
Because if people can’t see what you’re building, they can’t be part of it.
And if they can’t understand your value, they can’t advocate for it.
Your brand isn’t what you say it is, it’s what others consistently experience and recognize.
Make it visible. Make it real.
“There is so much opportunity in B2B for content.” - Justin Zelik
LinkedIn has changed the game.
Years ago, LinkedIn was just a place to find a job.
If you weren’t hiring or job hunting, you barely logged in.
Now? We’re on it every day.
Not just to prospect.
Not just to network.
But to build.
To build personal brands.
To build trust at scale.
To build relationships before a single call ever happens.
The biggest shift isn’t the platform, it’s the behavior.
Buyers don’t want cold pitches.
They want context.
They want credibility.
They want to feel like they already know you before you reach out.
And content is how you get there.
In B2B, attention used to be rented (ads, outbound, events).
Now it can be owned.
The people consistently showing up, sharing insights, documenting their thinking, they’re the ones winning long before deals are on the table.
If you’re in B2B and not creating, you’re invisible.
If you are creating, you’re compounding.
The opportunity isn’t coming.
It’s already here.
“There is so much opportunity in B2B for content.” - Justin Zelik
LinkedIn has changed the game.
Years ago, LinkedIn was just a place to find a job.
If you weren’t hiring or job hunting, you barely logged in.
Now? We’re on it every day.
Not just to prospect.
Not just to network.
But to build.
To build personal brands.
To build trust at scale.
To build relationships before a single call ever happens.
The biggest shift isn’t the platform, it’s the behavior.
Buyers don’t want cold pitches.
They want context.
They want credibility.
They want to feel like they already know you before you reach out.
And content is how you get there.
In B2B, attention used to be rented (ads, outbound, events).
Now it can be owned.
The people consistently showing up, sharing insights, documenting their thinking, they’re the ones winning long before deals are on the table.
If you’re in B2B and not creating, you’re invisible.
If you are creating, you’re compounding.
The opportunity isn’t coming.
It’s already here.
“Choose your hard. You can do hard things.” - Katy Rey
You are selling in every part of your life.
Not just at work, but in your relationships, your energy, and how you show up daily.
You’re selling:
Your character
Your consistency
Your belief
Every interaction builds trust or breaks it.
Because at the end of the day, connection is what wins.
People don’t buy into ideas, they buy into people.
And strong teams aren’t just talented, they’re connected.
It will get hard. That’s guaranteed.
So choose your hard:
Growth or staying stuck
Discipline or regret
Connection or distance
Choose the one that builds something real.
Our TOPPODCAST Picks 
