Disruptive CEO Nation

Latest Episodes:

Episode 264: Rocking the Utilities Paradigm while Building a Brand for the Future with Supratim Srinivasan, CEO & Co-Founder of Atma Energy; San Antonio, Texas Sep 11, 2024

Show notes

Supratim Srinivasan is deeply concerned about the fragility of the electrical utilities industry, so he is doing something about it.

As an engineer with a strong background in finance, he co-founded Atma Energy to make distributed energy resources like solar and energy storage more accessible to the individual homeowner and business owner while at the same time enabling them to capitalize on surplus power that they may be generating. This development of virtual power plant programs leverages and aggregates individual energy sites into a robust, utility-supportive fleet. This innovative approach enhances grid resilience, especially during natural disasters, and facilitates a transition towards a more sustainable and distributed energy model.

Highlights of our conversation:

- Supratim is on a mission to provide clean energy solutions, especially in vulnerable regions like Texas.

- Visionary leadership and belief are crucial in tackling the problem of making solar energy more accessible even in remote areas while at the same time impacting the utility marketplace.

- Natural disasters and climate change predictions highlight the need for the transition to a resilient distributed energy model.

- Government regulations in the energy sector can be tough but dialogue amongst stakeholders is critical for change.

- Supratim prioritizes customer experience and ethical practices - he is about helping the ‘small guy’ not only benefit from sustainable power but to supply and earn income through selling their excess power.

Supratim Srinivasan is paving the path to a brighter future through Atma Energy. He began his renewable energy journey while earning his Bachelor’s in Engineering from St. Mary’s University. During his time at St. Mary’s, he designed and built a solar-powered disaster relief trailer which fueled his excitement for solar. Supratim then attended the University of Texas at San Antonio to earn a Master’s in Electrical Engineering where he met co-founder Jaro, and together they researched new solar technologies. While attending graduate school, Supratim began his formal career in solar energy providing engineering and operations services to a residential and commercial solar developer.

Over the last decade and a half in renewable energy, Supratim has worked his way up from engineering to leadership and CEO positions in firms that have helped bring solar energy to thousands of Texans. When Supratim is not in the office leading the solar revolution, he enjoys spending time with his 2-year-old son and his wife, whose support never wavers.

Connect with Supratim:

Website: https://atma-energy.com/

LinkedIn: https://www.linkedin.com/in/supratim-srinivasan-8b188127/

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast

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Episode 263: Fearless in Business with Dr. Benjamin Ritter, Founder of Live For Yourself Consulting; Austin, Texas Sep 05, 2024

Show notes

Dr. Benjamin Ritter sees in others what they can’t yet see in themselves, which is what we love about his work. So we invited Dr. Ritter to join us and discuss his book, Becoming Fearless, because we believe that everyone should feel in control of their business journey and find joy along the way.

This book is a reflection of his work with CEOs, founders and senior leaders where he has helped individuals move from self-doubt to self-mastery - in fact he cites 65 ways that anyone can do this. His guidance to his clients places a strong emphasis on skill development in effective communication, performance management, and maintaining a healthy work-life balance to prevent toxic relationships and turnover. He knows that leaders who learn to tone down the fear and amp up the confidence move further faster on the quest for success.

Highlights of our conversation:

- To rise up one needs to break free from limiting beliefs and create a career aligned with true desires.

- You must be your greatest champion and learn to take active control of your path and your time.

- Great leaders understand the role leadership presence plays and they seek to fine tune this skill for their benefit.

- Note only does the CEO's vision shape the culture, engagement, and success of the organization, but their level of confidence and self-mastery supports buy-in and engagement from others.

- Credibility and reliability are critical - teams must ‘see’ their leader as the expert and have trust in them.

- Fearless leaders empower employees, support their professional growth, give them control over their careers and motivate them to contribute effectively.

- Executive coaching benefits leaders by providing a safe space for personal development, working on leadership brand and vision, improving self-doubt, building positive relationships and operating in that fearless zone.

Dr. Benjamin Ritter, founder of Live For Yourself (LFY) Consulting and author of Becoming Fearless is an international leadership and career coach, Sr. Talent Management Consultant, Top LinkedIn Voice, global speaker, and host of The Executive, and the Live Fearlessly Podcast. Ben has coached over 500 leaders with a strong focus on senior level executives across multiple industries and geographic regions, within organizations that varied in scale from 50 to over 250,000 employees, and have included names such as, Amazon, Coursera, Doordash, Google, Fiserv, Northwestern, Pinterest, Yelp, and more.

Becoming Fearless is OUT NOW on Amazon! Get it at the link below.

Connect with Ben:

Website: liveforyourselfconsulting.com/becomingfearless

LinkedIn: https://www.linkedin.com/in/drbenjaminritter-leadershipdevelopment/

Instagram: instagram.com/drbenjaminritter

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast

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Episode 262: Human Leadership with Vidusha Nathavitharana, Founder of Luminary Learning Solutions, Sri Lanka, Colombo Aug 28, 2024

Show notes

Vidusha is a distinguished expert in leadership training and coaching, with over 20 years of experience in the field. As the founder of High Five Consultancy and Luminary Learning Solutions, she has made significant strides in HR consulting and leadership development, authoring over 70 books and establishing herself as a thought leader.

Vidusha's perspective on leadership emphasizes that leaders should not see themselves as superhuman, but rather as individuals performing a role, where self-doubt is a healthy trait that can lead to better decision-making. In other words, be human as you lead.

Highlights of our conversation:

- Leaders need to be confident and selfless to grow a strong leadership pipeline.

- Joy, self-awareness, and positive leadership are crucial for fostering a supportive environment for leadership development.

- Self-doubt is important in decision-making to prevent toxic behavior and promote collaboration.

- Understanding one's mortality and focusing on shared success are key for building a legacy of successful leadership.

- Investing in mentoring and coaching future leaders is essential for sustainable leadership excellence.

Vidusha is a valued individual in my personal network and I hope you add him to yours as well.

Vidusha is an HR Consultant and Leadership Trainer based out of Sri Lanka. For over two decades, Vidusha has conducted training and consulting assignments across 15 countries in person, with participants from over 30 countries online. His work in creating a framework to assess validated ROI after training was one of the first frameworks around linking Leadership Training and ROI, and won him a place on the TedX Colombo stage.

Vidusha has won many recognitions over the years for his pioneering work in the Leadership space, including being the only Sri Lankan to be in the Top 50 Leadership Thought Leaders in Global Gurus, as well as being identified as one of the Top 30 Global Thought Leaders in Management and Leadership by Thinkers

Vidusha has over 70 self published books - all of which are available for free (honouring a commitment he made to his father not to ‘sell’ books he writes) on www.booksbyv.com. This is the same reason all proceeds from this book too will go directly to charity

Connect with Vidusha:

Website: https://luminarylearningsolutions.com/

LinkedIn: https://www.linkedin.com/in/vidushanathavitharana/

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast

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Episode 261: Innovative Sustainability Practices for Eco-Conscious Consumers with Cold Brew with Alex French; Minneapolis, MN, USA Aug 21, 2024

Show notes

Alex French, the co-founder and CEO of Bizzy Cold Brew, has steered his company from the remnants of a failed snow sports venture to a thriving brand known for its exceptional 48-ounce cold brew coffees. With his extensive background in marketing at Best Buy and General Mills, Alex has channeled his expertise into creating a product that stands out for its high quality, significant caffeine content, and affordability.

He underscores the meticulous effort invested in crafting the perfect cold brew coffee, overcoming numerous challenges, and targeting a niche market within the food and beverage sector. Alex takes immense pride in the brand’s growth, now available in 8,000 stores, and relishes the sight of strangers enjoying his product, validating its value and impact in their daily lives.

Highlights of our conversation:

- Bizzy Cold Brew was founded to cater to the demand for ready-to-drink beverages, recognizing the popularity of cold brew coffee and the inefficiencies of making it at home.

- Leveraging his background in engineering, marketing, and data analysis, Alex created a product that catered to the market need for convenient, affordable, and energy-boosting beverages.

- Bizzy Cold Brew's commitment to sustainability, organic ingredients, and recycling materials has positioned the brand as a top player in the competitive cold brew market, resonating with environmentally conscious consumers.

- The company's exploration of innovative ways to upcycle spent coffee grounds, such as converting them into biochar for concrete, showcases their dedication to sustainability and reducing greenhouse gas emissions.

- The fulfillment and joy experienced by the founder in seeing employees well-compensated, strangers buying the product, and customers benefiting from the functional beverage highlight the positive impact Bizzy Cold Brew has on individuals' lives.

Alex is an innovative thought leader, early adopter, and disruptor in all things consumer brands. Where others see challenges and hardships, Alex sees an opportunity to innovate, disrupt, and accelerate new ideas. With passions and expertise in health and wellness, food and beverage, technology, and the millennial consumer, Alex has had the opportunity to consult, lead teams, and launch businesses within the food and beverage industries.

Alex currently acts as CEO of Get Bizzy Inc., a beverage company whose mission is to be the best by providing the highest quality and most convenient beverages on the market. When not working on his business, Alex spends his time mentoring college students and training for ultra-endurance races.

Connect with Alex:

Website: https://bizzycoldbrew.com/

LinkedIn: https://www.linkedin.com/company/bizzycoldbrew/

LinkedIn: https://www.linkedin.com/in/alexjfrench/

Socials @bizzycoldbrew

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast

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Episode 260: Connecting Engagement, Data and Revenue in Sports with Ed Birchall, Founder & CEO of Sobirho, London, UK Aug 14, 2024

Show notes

Ed Birchall, the founder of Sobirho, brings a wealth of experience from his professional rugby career and roles in finance and technology to revolutionize fan engagement in the sports industry. He passionately believes that Sobirho's data-driven AI technology is crucial for delivering hyper-personalized interactions and maximizing revenues.

I met Ed while I was speaking at SEICon (Sports, Entertainment and Innovation Conference) and was impressed not only by his ease and knowledge of intelligently using data to drive financial performance but his passion for keeping minor league sporting teams from soccer and cricket to baseball and football alive and relevant in their communities. He emphasizes that understanding fan behavior and preferences is key to driving revenue and fostering deeper connections between teams and their towns.

Highlights of our conversation noted:

- Sobirho’s start-up story and why it is a personal mission.

- Why a focus on hyper-personalized fan and player engagement is critical for the livelihood of a team.

- How teams can increase revenue harnessing data-driven AI technology.

- How Sobirho aims to empower disadvantaged individuals in the data-driven AI industry, particularly women in technology.

- The importance of bridging the gap between big-budget teams and grassroots organizations.

- How Ed envisions Sobirho as the future on-ramp for helping sports teams manage data, organization, and operations with cutting-edge technology and innovations.

Ed Birchall, is a former professional rugby player and the visionary CEO of the Sporttech firm Sobirho. Ed leads this London-based AI startup with the goal to transform the sports industry by offering hyper-personalized experiences for fans, athletes, and sponsors, while improving operational efficiencies and profits worldwide. Leveraging his background in financial services and roles at leading tech companies, Ed's expertise in process improvement and technology utilization helped generate substantial revenue, including a $150 million increase at CAPCO financial services.

Inspired by his athletic experience and belief in AI's transformative power, Ed founded Sobirho to optimize sports engagements through real-time analytics and personalized content, enhancing user engagement and athletic performance. Under his leadership, Sobirho has become a pioneering force in the Sportech industry, delivering innovative solutions that redefine the sports ecosystem and cementing Ed's reputation as a tech innovator across finance, sport, and manufacturing sectors.

Connect with Ed:

Website: https://www.sobirho.com/

LinkedIn: https://www.linkedin.com/in/edbirchall/

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 259: Inner Strength and Navigating International Business Safety with Jose Pereira Aug 07, 2024

Show notes

Jose Pereira, a renowned leader and former CEO of Citgo Petroleum, exemplifies resilience and leadership, especially highlighted through his harrowing experience as one of the Citgo Six who were wrongfully detained and held hostage by the Venezuelan government from 2017 to 2022.

During his unjust imprisonment, Pereira's perspective on resilience evolved profoundly, leading him to become a motivational speaker and author. He also is now a champion for raising awareness on kidnapping and hostage situations not only for the business person, but for their family members who are with them.

In his book From Hero to Villain: True Story of the Citgo Six and through his program "Life Pills for a Surviving Guide," he emphasizes the necessity of prioritizing physical and mental health to navigate challenges effectively. Pereira advocates for raising awareness about critical issues and sharing personal experiences, believing these actions can inspire others on their journeys towards resilience and effective leadership.

We loved getting to know Jose and hearing his story. Highlights included:

- Resilience is crucial in leadership positions, as highlighted by Jose Pereira's experience as a former CEO and hostage survivor.

- Kidnapping insurance is important for employee safety, but there is a gap in coverage for protecting employees' families in hostage situations.

- Accepting one's new reality is essential when facing unexpected challenges because the faster you can accept that a situation has changed the faster you can forge a path for the next steps.

- Finding purpose and meaning in suffering can help individuals overcome hardship and access inner strength.

- His work to bring back other individuals who are political hostages wrongfully detained through the Bring Our Families Home Campaign.

- Today, Jose enjoys working with CEOs and sharing his story from the stage.

Jose Pereira, is a former oil company executive with thirty-five years of experience and the former CEO of Citgo Petroleum, endured 1,775 days of unjust captivity in Venezuela as part of the CITGO6, a group of six Americans employed by Citgo. His wrongful detention, solely based on his American nationality, lasted from November 21, 2017, to October 1, 2022.

Jose walks the walk and talks the talk as a true survivor. He implemented his unique Leadership and Resilience coaching technique to survive his 5 years of captivity, where he discovered that everyone has an inner force inside. He will make you unleash your unbreakable spirit to convert you into a Great Leader in your Business and in your life. Pereira's memoir offers a gripping account of the events leading to and during the CITGO6 imprisonment. He and his wife engaged in a daring act of smuggling letters to each other, reminiscent of Anne Frank's bravery during the Nazi regime, providing vital inspiration for his book. Their determination under duress adds depth to Pereira's narrative, transporting readers to his grim cell and eventual joy upon learning of his impending release.

Connect with Jose:

Website: https://joseconnect.com/

LinkedIn: https://www.linkedin.com/in/jose-angel-pereira/

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 258: Productivity Smarts for High-Performing Teams with Gerald Leonard, CEO and Founder of the Leonard Productivity Intelligence Institute, Washington, DC, USA Jul 31, 2024

Show notes

Who doesn’t want their teams to be agile and shoot for success? Well, enter Gerald Leonard, a seasoned expert in project, program, and portfolio management who passionately shares his insights on productivity smarts and wisdom.

In addition to the Leonard Productivity Intelligence Institute, he is also the CEO of Turnberry Premiere. Gerald believes that effective productivity is not just about managing time, but about prioritizing daily actions and moving steadily toward well-defined goals while relishing the journey. He advocates for the importance of setting goals and managing priorities, emphasizing that this approach leads to both personal fulfillment and professional success. And if you are lucky, you may hear him play some bass guitar for you as well.

Listen to our conversation and gain some advice that will be music to your ears:

- Setting goals and enjoying the journey are key to productivity and wisdom for every individual.

- Culture and leadership in business play a crucial role in success, emphasizing shared vision, values, and execution cadence.

- CEOs face various challenges including stress, burnout, and strategic alignment, highlighting the importance of the human factor in decision-making.

- Managing priorities effectively and finding joy in the journey towards goals are essential for achieving success and fulfillment.

- Reading books like 'The Goal' and 'Grit' can enhance personal and professional development.

Gerald Leonard offers a unique productivity approach to accomplishing more every day. Gerald J. Leonard PMP, PfMP, and a C-IQ Coach; he's the Publishing Editor, CEO, and Founder of the Leonard Productivity Intelligence Institute, as well as the CEO of Turnberry Premiere, a strategic project portfolio management and IT governance firm based in Washington, DC. Gerald is also an Author, TEDx Speaker, Management guru, and, importantly, a Bass player. He brings all these traits and skills into his presentations and interviews.

Gerald is the author of A Symphony of Choices (A Business Parable), Culture Is The Bass, Workplace Jazz, and the upcoming book Productivity Smarts.

Through his podcasts, writings, and collaborations with high-profile clients, Leonard underscores the value of personal growth and giving back, ultimately creating impactful business value and enriching lives.

Connect with Gerald:

Website: https://productivityintelligenceinstitute.com/

Website: https://turnberrypremiere.com/

LinkedIn: https://www.linkedin.com/in/geraldjleonard

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast

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Episode 257: Teaching, Coaching, Mentoring: Keys to Team Resilience with CEO and Founder of TRG International Rick Yvanovich; Ho Chi Minh City, Vietnam Jul 24, 2024

Show notes

Rick embarked on an unexpected founder's journey to Vietnam that ultimately led to remarkable success. Initially hesitant about moving to Ho Chi Minh City, Rick embraced the opportunity, which catalyzed the founding of TRG International, now serving clients in 80 countries.

His experience underscores the importance of adaptability and proactive decision-making, especially in navigating the challenges and uncertainties of a dynamic business landscape. Through his journey, Rick champions resilience, continuous learning, and the power of seizing new opportunities, encouraging others to shape their own paths and legacies.

Some key takeaways from our conversation:

- Embracing new opportunities can lead to unexpected and fulfilling outcomes in business.

- Resilience is key in navigating through disruptive times and evolving industries.

- Continuous self-learning and growth are important for both individuals and teams.

- Being a lifelong learner is essential to staying relevant in rapidly changing business landscapes.

- Public speaking engagements can be significant milestones in showcasing expertise and thought leadership.

Rick is a true master of the business coaching craft. His proven track record of helping companies and individuals achieve unprecedented levels of success is a testament to his unparalleled ability to combine business experience with coaching interventions. Through systematic processes and unwavering commitment to employee empowerment, Rick translates vision into actionable steps that propel his clients forward towards their goals and milestones.

As a serial entrepreneur with a knack for scaling businesses in multiple industries, Rick has achieved repeated success and created a multimillion-dollar company servicing clients in 80 countries, including half of the top 20 hotel chains and several Fortune 500 businesses. His diverse background includes stints as an executive coach, entrepreneur, techie, baby boomer, and professional bean counter (earning him the prestigious FCMA CGMA FCPA designation). With over 40 years of experience spanning supermarkets, accounting, breweries, newsagents, defense manufacturing, IT, talent, F&B, property development, and BP, Rick is a true veteran of the business world.

Connect with Rick:

Website: https://www.trginternational.com/

Website: https://www.rickyvanovich.com/

LinkedIn: https://www.linkedin.com/in/rickyvanovich/

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 256: Executive Expansion in the Gig Economy and Other Ways Entrepreneurial Thought is Changing Business with Pat Lynes Founder of Sullivan & Stanley; London, England, UK Jul 17, 2024

Show notes

Pat Lynes has been consistently at the forefront of business evolutions impacting teams and human capital management. Lynes has utilized his experience as a senior figure in the UK recruitment sector to challenge the dominance of large consulting firms and inspire the future of work by founding Sullivan & Stanley (S&S).

We spoke with Lynes on his entrepreneurial journey, how managers today should nurture teams differently, and why he believes that senior leaders need to better position themselves for a future where they control their options related to work.

Some key takeaways from our conversation:

- Executives are encouraged to explore freelance roles, step out of their comfort zones, and embrace opportunities in the freelance world.

- This is why he wrote The Disruptive Executive book which offers a practical roadmap for executives to transition to a plural portfolio executive arrangement.

- He believes that practicing gratitude can significantly impact one's outlook on life, leading to a more fulfilling and balanced life.

- He urges business leaders to implement programs focused on health and wellness, as well as strategies to position employees for success citing that this is crucial for team development and collective growth.

- Entrepreneurship is a team effort that requires prioritizing employee development and well-being for enhanced engagement and performance.

Pat Lynes is an award-winning entrepreneur and Founder of Sullivan & Stanley (S&S), a change consultancy that helps organizations bridge the gap between investment and value realization. Before founding S&S, Pat worked in the IT and change knowledge worker recruitment game for over 15 years, being recognized as Global Interim Recruiter of the Year in 2015. He has delivered over 100 transformation teams for organizations including Three Mobile, Shell Energy, Burberry, and WH Smith.

Pat was a pioneer of the executive gig economy well before “The Great Resignation”, and he shares his experience and expertise in the best-selling book, The Interim Revolution which helps anyone wanting to work in a dramatically different way, as a disrupted executive. His latest book, The Disrupted Executive, is a sequel that provides a practical guide for executives who want to take control of their careers and work on their terms.

Connect with Pat:

LinkedIn: https://www.linkedin.com/in/patricklynes/

Website: https://www.sullivanstanley.com/

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast

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Episode 255: The Power of Creative Media with John Sampogna, CEO and Co-founder of Wondersauce, New York, NY, USA Jul 10, 2024

Show notes

John Sampogna is a forward-thinking leader recognized for his creative impact in the advertising industry. His perspective on paid media strategies is rooted in a comprehensive understanding of the full customer journey, encompassing all touchpoints and platforms. He advocates for innovative media placements and encourages brands to diversify beyond traditional outlets like Meta and Google.

What we enjoy about Wondersauce, is that John believes in the importance of returning to the art of marketing, urging brands to create engaging and fun content that attracts organic interest, much like the early successes of direct-to-consumer brands such as Dollar Shave Club and Casper. He also thinks there is a place where art and advertising can beautifully intersect.

Through our conversation, John explains:

- The inception of Wondersauce including how it got its name and progressed from a small independent venture established in 2011 to an expansive team doing remarkable client projects.

- The importance of dissecting and intimately knowing the full customer journey for brands to effectively diversify their strategies.

- How curiosity plays a significant role in fostering successful client relationships and tailoring marketing strategies to meet customer needs.

- Why brands should be open to investigating independent podcasts as a marketing platform. Podcasts can be an effective paid media strategy that allows for personalized advertising with host-led readouts resulting in higher engagement rates.

- The payoff when innovative approaches are embraced in client campaigns such as utilizing memorable artwork or adding unique humor.

- How the core values of integrity, curiosity, and communication lead the way to building strong relationships with clients and fostering creativity within the agency.

John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients such as L'Oréal, Scott’s, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider’s “30 Most Creative People In Advertising Under 30”, Sampgona’s insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 75 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling.

Connect with John:

LinkedIn: https://www.linkedin.com/in/johnsampogna/

Website: https://www.wondersauce.com/

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast

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