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    Business

    Disruptive CEO Nation

    EXECUTIVE COACH + GLOBAL BUSINESS LEADER ADVISOR. SPEAKER. AUTHOR. GUIDING SMART PEOPLE TO GROW INFLUENCE & CREATE OPPORTUNITIES

    Over 30 years, I have had the opportunity to work with fantastic organizations, impressive individuals and key industry leaders across six continents. Sitting in the corner office in both corporate and non-profit environments, I’ve attained, delivered and coached success in both the C-Suite and international board rooms. My diverse experience has provided cross-cultural insights into the talents, skills and measures required by individuals not only to get to the top, but to THRIVE at the pinnacle of business… And now I am happy to share that knowledge and support you in your quest for influence, empowerment, and ultimately success.

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    Latest Episodes:
    Episode 244: Grabbing Life by the Vine with Marian Leitner-Waldman, Founder and CEO of Archer Roose Wines; Boston, MA, USA Apr 10, 2024
    Show notes

    In this episode, we dive into the world of wine with Marian Leitner-Waldman, the founder and CEO of Archer Roose Wines. Join us as we explore the journey of building one of the fastest-growing and fun-loving wine companies in the U.S.

    Self-proclaimed as a luxuriou-ish wine, canned to perfection, Archer Roose is female-founded and co-owned by Elizabeth Banks.

    Marian provides insight into the evolving landscape of consumer preferences and behaviors and why we need this creative brand to bring joy to our lives from stadiums to movie theaters and from retail stores to having it shipped directly to your doorstep. Be a rebel and live by your own rules when it comes to your wine!


    -Redefining Wine Consumption: Archer Roose Wines is a brand focused on providing consumers with a better wine experience through innovative packaging and a commitment to quality, transparency, and sustainability. The brand's mission is to eliminate the internal conflict often associated with opening a full bottle of wine by offering single-serve packages that maintain freshness and reduce waste.

    -The Story Behind the Name: Archer Roose: Marian shares the creative inspiration behind the brand's name, which centers around a fun and quirky character named Archer Roose, representing adventure, boundary-pushing, and whimsy. The goal is to create a unique brand identity that stands out in a crowded market and resonates with consumers looking for authenticity and enjoyment in their wine experience.

    -Navigating Consumer Trends in the Wine Industry: Despite initial expectations of a shift towards e-commerce post-COVID, consumer behaviors have largely reverted, emphasizing the importance of in-person experiences and word-of-mouth recommendations. Consumers seek authenticity, connection, and transparency, challenging traditional marketing narratives. Leveraging omnichannel distribution, Archer Roose focuses on reaching consumers in diverse settings, from bars and restaurants to music venues and airlines, reflecting a shift towards experiential consumption rather than product-centric marketing.

    -Sustainably Produced Products: Archer Roose believes in low-intervention winemaking by partnering with wineries located within 20 miles of where the grapes are grown. They prefer vineyards that leverage solar energy and are a dry vineyard. They use no additives in the process and seek only to deliver the highest quality products.


    Marian Leitner-Waldman is a wine lover and adventurer who is passionate about bringing you great wines at an affordable price. Marian is the founder and CEO of Archer Roose Wines, one of the fastest-growing wine companies in the U.S. She is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. Her emmy-award winning commercials, starring business partner Elizabeth Banks, have been lauded by the San Francisco Chronicle as the "most innovative wine marketing around." Archer Roose has been recognized by Wine Spectator and the Beverage Tasting Institute. Her wines can be found in James Beard Award Winning restaurants, Target, Hannaford and JetBlue.


    Connect with Marian:

    Website: https://archerroose.com/

    LinkedIn: https://www.linkedin.com/in/marianleitner/

    Instagram: @ArcherRooseWines

    Connect with Allison:

    Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

    LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

    Website: https://www.disruptiveceonation.com/

    Twitter: @DisruptiveCEO


    #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Episode 243: The Competitive Advantage of Mental Strength with Scott Mautz Apr 03, 2024
    Show notes

    Scott Mautz, the celebrated author and keynote speaker, is well known for his competence in leadership training and the books he has authored, such as "Find the Fire," "Make It Matter," and "The Mentally Strong Leader". With a special focus on the mental strength aspect of leadership, Scott’s perspective is shaped by his belief in the necessity of self-regulation of emotions, thoughts, and behaviors, to achieve productive outcomes despite unpredictable circumstances.


    In a rapidly evolving world marked by uncertainty, division, distraction, and fear, he emphasizes mental strength as an indispensable leadership superpower. The habits that underpin this strength, according to Scott, are vital for leaders to navigate challenges and lead effectively amidst adversity. His commitment to these principles is palpable in his coaching and training efforts, as well as in the wealth of free resources on his website.


    Here is some of what we discussed:

    - Mental Strength Defined: Mautz defines mental strength as the ability to self-regulate emotions, thoughts, and behaviors for productive outcomes, emphasizing its significance in today's uncertain and chaotic world. He highlights elements like fortitude, confidence, and positive messaging as key components of mental strength.


    - Impact of Remote Work: The shift to remote work has significantly impacted workplace dynamics, leading to increased insecurity and self-doubt among employees. Mautz discusses the challenges of maintaining connections and identity in a remote environment and the importance of self-assessment in building mental resilience.


    - Overcoming Indecision: Mautz addresses the prevalence of indecision in the workplace and its detrimental effects on productivity. He emphasizes the need to recognize one's baseline of mental strength and shares tools for overcoming indecision, such as setting time-bound parameters and accepting inevitabilities.


    - Decision-Making: How decision-making is a critical mental muscle for effective leadership. Mautz highlights common biases that affect decision-making, such as confirmation bias and sunk cost bias, and provides strategies for making informed and objective decisions.


    - Goal Focus: Maintaining focus on goals amidst distractions is essential for achieving success. Mautz introduces the concept of the "mental spotlight," a metaphorical tool for staying focused on priorities and avoiding distractions. He emphasizes the importance of simple habits in building mental strength and offers practical tips for enhancing goal focus.


    Scott Mautz is the CEO and Founder of Profound Performance™, a keynote, workshop, and training organization empowering business leaders to become better, more inspired versions of themselves. Scott is an award-winning bestselling author, a popular LinkedIn Learning course instructor, and a faculty member at Indiana University’s School of Business for Executive Education. His most recent book is The Mentally Strong Leader: Build the Habits to Productively Regulate Your Emotions, Thoughts, and Behaviors. Scott’s unique combination of corporate experience, research, storytelling techniques, comedy, and dynamic delivery engages both hearts and minds.


    Connect with Scott:

    Website: https://scottmautz.com/

    LinkedIn: https://www.linkedin.com/in/scottmautz

    YouTube: https://www.youtube.com/channel/UCESjWJrnWegel9lAlhXDS3A

    Book on Amazon


    Connect with Allison:

    Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

    LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

    Website: https://www.disruptiveceonation.com/

    Twitter: @DisruptiveCEO


    #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Episode 242: Navigating the Narrative Economy: Building Relationships and Purposeful Brands with Kristian A Alomá, PhD, CEO of Threadline; Chicago, IL, USA Mar 27, 2024
    Show notes

    Today, we delve into the world of the narrative economy and its profound implications for businesses. Our guest, Kristian Alomá, CEO of Threadline, offers insights into the power of storytelling, branding, and purposeful marketing. I have known Kristian for many years and I am always impressed by the wisdom and insights he brings to strategic business conversations.

    Is your team doing all it can to build meaningful connections with target audiences in today's dynamic landscape? See what Kristian thinks you should consider as you expand your brand.


    - Understanding the Narrative Economy: Kristian introduces the concept of the narrative economy, emphasizing the importance of storytelling in branding and marketing. Drawing from his background in psychology, he highlights the parallels between human relationships and brand-consumer connections, stressing the need for authenticity and emotional resonance.

    - Building Relationships with Brands: Kristian discusses how consumers form relationships with brands, mirroring the dynamics of interpersonal connections. By focusing on enhancing the customer experience and aligning with their values, businesses can foster loyalty and trust, transcending transactional interactions.

    - Know the Role of Purpose in Branding: Kristian emphasizes the significance of purpose-driven branding in today's market. He shares case studies, including Tony's Chocolonely, to illustrate how brands can align with social causes and advocate for positive change, resonating with socially conscious consumers.

    - Consider Narrative Design Principles: Kristian explores the core principles of narrative design, a framework rooted in narrative psychology. By understanding and shaping the stories that resonate with their audience, businesses can craft compelling brand narratives that engage and inspire, driving long-term relationships.

    - Know Trends in Marketing: Kristian reflects on current marketing trends, cautioning against a sole focus on virality over purpose and authenticity. He highlights the evolving expectations of consumers, particularly younger demographics, who prioritize brands that demonstrate social responsibility and ethical practices.


    Kristian is a seasoned storyteller and strategist who believes in harnessing the power of narrative psychology and social sciences to forge meaningful connections with audiences. Kristian has spent over 20 years enhancing major brands like Harley-Davidson and Coca-Cola and boosting nonprofit outreach with his marketing acumen.His brand strategy firm leverages his PhD in narrative psychology to develop impactful stories that engage stakeholders. A lecturer at the Kellogg SchoolCenter for Nonprofit Management at Northwestern University and author of "Start with the Story," Kristian champions storytelling's role in brand building, especially for nonprofits. Committed to ethical communication, he contributes to the American Psychology Association and B Lab's Marketer’s Network.


    Connect with Kristian:

    LinkedIn: https://www.linkedin.com/in/kristianaloma/

    Book on Amazon: https://www.amazon.com/Start-Story-Brand-Building-Narrative-Economy/dp/1544537379/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.YLBakXksk8A5MMPV7kuXBjmsP-l5rlzSwBEcMM64oxE.YHNJb5BblzS-UpuS7L4fiPpTucb9GCe9SzpGCQhFD9o&qid=1708439935&sr=8-1


    Connect with Allison:

    Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

    LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

    Website: https://www.disruptiveceonation.com/

    Twitter: @DisruptiveCEO


    #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Episode 241: Diversity and Creativity: Fostering Innovation in Marketing with Clemence Sop, Head of Marketing Innovation at InterSystems; Cambridge, MA Mar 20, 2024
    Show notes

    Clemence Sop is a global thinker and distinguished marketing expert renowned for her proficiency in data-driven strategies. As the current head of marketing innovation at InterSystems, Sop's proficiency in creating innovative campaigns that incorporate advanced technologies stands out. Her unique engineering-minded approach revolves around the use of data and algorithms to deliver personalized messages, adapting to the unique qualities of the targeted audience.


    Drawing from her life experience in Africa, Europe and the US, she emphasizes the need for understanding the evolving customer journey, mastering the art of identifying customer challenges, and offering personalized experiences. Even as she recognizes the role of AI tools in enhancing productivity and data interpretation, Sop warns against over-reliance on AI, advocating for the integration of a human touch in marketing to foster authentic relationships and stimulate word-of-mouth recommendations.


    Here are the highlights:

    – Innovation in Marketing: Creating disruptive campaigns that utilize the latest technologies to solve problems efficiently is crucial to effectively reach and engage customers in today's digital landscape.

    - Global Marketing Impact: Utilizing data-driven strategies in global markets is necessary for meeting customers' needs and building trust through content. By using AI tools for personalization and adjusting tone of voice for different cultures, marketers can navigate the evolving buyer's journey and create unique experiences that resonate with customers.

    - Innovation and Vision: These ideas are closely linked, with a leadership team playing a key role in guiding innovation towards tangible outcomes. Clemence also highlights diversity as crucial for fostering creativity and innovation, leading to more effective problem-solving and greater business success.

    - Entrepreneurial Passion: Clemence encourages early business leaders to embrace their unique value proposition, learn from mistakes, and continue growing. She says it’s important to believe in your product's unique value proposition, learn from mistakes, and keep growing by staying open to learning opportunities.


    Clemence Sop has built a career out of crafting disruptive strategies focused on reaching sales, social recruiting and go-to-market goals. Her career has taken her across Europe including offices in Monte Carlo, Germany and now the U.S. where she serves as Head of Marketing Innovation at InterSystems. InterSystems is the leading data technology provider for critical healthcare, finance, and logistics data. Its cloud-first data platforms solve global interoperability, speed, and scalability problems for large organizations.


    Connect with Clemence:

    LinkedIn: https://www.linkedin.com/in/clemence-sop/

    Website: https://www.intersystems.com/


    Connect with Allison:

    Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

    LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

    Website: https://www.disruptiveceonation.com/

    Twitter: @DisruptiveCEO


    #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Episode 240: Becoming Better Together: Focus on Female Founders with Andrea Sommer Mar 13, 2024
    Show notes

    Andrea Sommer has spread her wings worldwide and is helping female founders crack the code to business success. Hive Founders is a global network supporting female founders in launching, funding, and scaling their businesses. The focus is on providing access to capital and building robust businesses to increase funding success; and the results are amazing. They are moving the needle from averaging funding levels of 2% up to 70% in some instances, proving that the right coaching and knowledge network pays off.


    As I always say, Andrea is someone to connect with and follow. Here is some of what we talked about:

    -Origins of Hive Founders: The initiative began as a collaborative support group when Andrea and a colleague, struggling with fundraising, realized the lack of representation for women in pitch events. This led to the creation of a network that has since grown to 2000 members globally.

    -The Investment Playbook: Hive Founders emphasizes building robust businesses through deep analysis and problem-solving. They support and teach women the fundraising process successfully, tailored to their needs and experiences.

    -PR and Personal Brand Management: Fundraising is compared to a performance where founders need to effectively communicate their vision. Andrea stresses the importance of founders being comfortable in the spotlight and authentic in their presentation.

    -Diversity of Founders: Hive Founders attracts founders from various industries, promoting diversity of perspectives and ideas. They believe good ideas can come from anywhere and encourage a generalist approach to entrepreneurship.

    -Trends and Sustainability: Andrea discusses the growing importance of sustainability in business performance, driven by legislative changes and investor interest. Businesses are focusing on sustainability as a performance improvement strategy.

    -Personal Approach and Advice: Andrea shares her personal approach to balancing work, family, and hobbies, emphasizing the importance of making the world better for future generations. She also advises embracing discomfort and viewing anxiety as excitement to seize new opportunities.


    Andrea is an entrepreneur, advisor, investor and strategist with global expertise in investment strategy, emerging technology, innovation, and strategic growth initiatives. She’s built four businesses in the technology space, including in analytics & event technology, femtech & wearables and HRtech.


    Before her entrepreneurial career, Andrea was Director of Strategic Initiatives Europe at Avanade, a joint venture between Accenture & Microsoft where she focused on growth and optimization projects and M&A. She also consulted for other technology brands including Microsoft in the US, South America and Europe.


    Connect with Andrea:

    Website: https://www.hivefounders.net/

    LinkedIn: https://www.linkedin.com/in/andrealsommer/


    Connect with Allison:

    Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

    LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

    Website: https://www.disruptiveceonation.com/

    Twitter: @DisruptiveCEO


    #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Episode 239: Special Edition: International Women's Day 2024 Mar 06, 2024
    Show notes

    Welcome to this special edition of Disruptive CEO Nation, where we celebrate International Women’s Day by honoring the trailblazing female founders and executives shaking up the business world. In today’s episode, we are spotlighting the achievements and challenges facing women in entrepreneurship and leadership.


    Here's a brief overview of what we discussed:


    - Highlighting Female Founders: We pay homage to Katie Sturino, founder of Megababe, whose innovative products tackle everyday issues for women, provide a shout-out to other female founders who are leading the way, and encourage listeners to nominate outstanding female founders for future podcast features.

    - Understanding International Women’s Day: Delving into the history and significance of International Women’s Day and tracing its origins from the women's rights movements of the 19th century to its current theme of "Invest in women: Accelerate progress."

    - Women in Government and Business: Exploring the importance of representation in government and business, noting milestones in women's political participation and the ongoing challenges they face in achieving gender parity.

    - Gender Disparities in Business Leadership: Discussing the gender gap in corporate leadership, including statistics on women in the workforce versus women in senior leadership positions, and highlighting the importance of gender diversity for business performance.


    As we celebrate the achievements of women in business, let’s also recognize the work that still needs to be done to achieve true gender equality in the entrepreneurial landscape.


    Connect with Allison:

    Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

    LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

    Website: https://www.disruptiveceonation.com/

    Twitter: @DisruptiveCEO


    #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Episode 238: Business for the Changing Social Fabric with Courtney Leimkuhler, Co-Founder Springback Collective; New York, NY, USA Feb 28, 2024
    Show notes

    In this electrifying episode, we delve into the future of career, care, and consumer behavior with Courtney Leimkuhler, the Co-Founder and Managing Partner of Springback Collective. Join us as we uncover the secrets behind Courtney's journey from the heights of corporate finance at Marsh and the New York Stock Exchange, to her current role as a venture capitalist shaping the landscape of the new care economy.


    With the mindset of a futurist and a firm background in finance and infrastructure knowledge, Courtney and the team at Springbank seek to elevate unique companies that are positioning services to meet the challenges of the next generation of the workforce. With an eye on gender equity and family care, they partner and invest in mission-based companies referred to as 'The Builders' to be catalysts of change.


    Here are some of the topics we touched on in our conversation:

    - Venturing into the Unknown: Courtney shares her insights on transitioning from the traditional corporate world to the dynamic realm of venture capital, and how her diverse background has shaped her approach to investing in disruptive startups.

    - Pioneering Business for the New Care Economy: Dive deep into the innovative start-ups Springback Collective supports, and discover how they are revolutionizing how we approach caregiving and inclusive work environments. For example, Wellthy is a company that offers human-powered care concierge and it is sold as a benefit through employers for employees. And Brisk is using AI to build tools for teachers to make their workflows much more efficient.

    - Trends that Every Business Must Watch: Highlighting the data behind key demographic trends that are shaping corporate priorities, government initiatives, the insurance landscape, and consumer behavior. And we discuss how these trends, if not addressed will affect worker productivity, presence, and ultimately profits.

    - Unveiling Financial Frontiers and Shinning a Spotlight on Data: Explore the next wave of financial progress as I discuss the evolving landscape of fintech and the opportunities it presents for investors and entrepreneurs alike.

    Courtney also serves as a board member or advisor to several companies including New Front, Dandi, Parento, Orchard, Coverwallet (sold to Aon in 2020), Betterment and Asta Capital.

    Courtney is a graduate of Harvard College summa cum laude and Harvard Business School where she was a Baker Scholar. Courtney and her husband live in New York City with their two daughters.



    Connect with Courtney:

    Website: https://www.springbank.vc/

    LinkedIn: https://www.linkedin.com/in/courtney-leimkuhler-32459b/


    Connect with Allison:

    Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

    LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

    Website: https://www.disruptiveceonation.com/

    Twitter: @DisruptiveCEO


    #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Episode 237: Mastering Influence and Perseverance with Entrepreneurial Maverick Matt Brown; Denver, Colorado, USA Feb 21, 2024
    Show notes

    Matt Brown is a seasoned entrepreneur as the founder of 14 startups. Matt is also a globally recognized podcaster, speaker, and 3 x Amazon best-selling author. Matt shares his incredible journey from South Africa to the U.S., discussing how failures shaped his curiosity and determination. As the CEO of ShowWorks Media, he delves into the art of influence, emphasizing the importance of elevating others over self-enrichment.


    Throughout our conversation, Matt threads the significance of mindset and perseverance in the dynamic world of business. Here are the highlights:


    -Building Businesses in Challenging Environments: Drawing from his experience in South Africa, Matt contrasts the challenges of building businesses in emerging markets with those in the U.S. He underscores the universal importance of hunger, resilience, and merit-based success.


    -Transformative Power of Podcasting: The inception of the Matt Brown show a decade ago marked a pivotal moment. Matt details how the podcast transformed him from an introvert to a recognized influencer, sharing insights with global business leaders.


    -The Inner Game of Success: Matt's book, "Your Inner Game," sheds light on the internal aspects of success. Through inspiring stories, he encourages entrepreneurs to embrace perseverance, recognizing that success can manifest at any moment.


    -Influence and Its True Meaning: Matt challenges conventional views on influence, emphasizing its ethical dimensions. He highlights the pitfalls of influencer marketing and advocates for an approach centered on elevating others.


    -Navigating Networking with Purpose: Acknowledging his introverted nature, Matt shares the art of asking better questions to deepen connections. He stresses the importance of quality over quantity in networking, urging entrepreneurs to focus on meaningful interactions.


    Matt Brown is a veteran founder and entrepreneur zealously dedicated to aiding, entrepreneurs, CEOs, business leaders and the broader business community in fostering positive change. A veteran founder of 14 companies across a span of 25 years, successfully exiting multiple businesses.


    The Matt Brown Show features over 800+ episodes, ranked in the top 2.5% of all podcasts globally and has an audience in 100+ countries. Today the show is a lexicon of high-value content for entrepreneurs, startups, investors and business thought leaders, around the world.


    Connect with Matt:

    Website: https://mattbrownshow.com/


    Connect with Allison:

    Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

    LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

    Website: https://www.disruptiveceonation.com/

    Twitter: @DisruptiveCEO


    #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Episode 236: Revolutionizing Sustainable Construction with Tim Sweeney, Founding Principal at Sweeney Architecture; Reno, Nevada, USA Feb 14, 2024
    Show notes

    As the founding principal of Sweeney Architecture, Tim Sweeney is driven by a passion for reversing climate change by revolutionizing the way we build homes, businesses, and structures by aligning with the UN's Sustainable Development Goals. Tim sheds light on the staggering fact that buildings in the US are responsible for 39% of all emissions. His solution aims to significantly reduce this impact by addressing construction and material production processes.


    One thing we love about Tim's story is that even after a long and satisfying career, he is willing to go all in on building a company with a product he believes in, proving there is no age limit on being a disruptive CEO. Here are highlights of our conversation:

    -Innovative Solution: Tim introduces a groundbreaking patent-pending building system that combines the energy-efficient passive house design with panels made of magnesium oxide. This fusion creates an unprecedented level of sustainability.

    -Career Evolution:Tim's journey highlights the diverse experiences of his career that have led to the creation of his unique and sustainable architectural solutions.

    -Patent Process: Tim shares insights into the patenting process, emphasizing the simplicity of securing a provisional patent and the ongoing efforts to improve and finalize the patent. He hints at future developments that could make their approach carbon-negative.

    -Versatile Applications: The patented system is adaptable to various construction needs, from single-family homes to multi-family buildings and commercial structures. Tim envisions a broad impact across different scales and types of construction.

    -Strategic Growth: Sweeney Architecture's growth strategy involves a multi-faceted approach. Tim discusses the importance of strategic partnerships, finding responsible and reliable collaborators, securing project-based funding, and potentially franchising the technology to share its benefits globally.


    Tim is both a Certified Passive House Designer and tradesperson, as well as is highly experienced in designing, detailing, and building panelized solutions that offer numerous benefits over conventional design and construction. As a result of his unique capabilities, Tim's clients can build faster, less expensively, and with higher quality and better results, as only a handful of professionals in North America are qualified to do. With over 40 years of design and construction experience, Certification as a Cohousing Facilitator, and a planner that develops superior consensus and pathways using the Design Down Process, Tim's clients are afforded much greater opportunities to achieve their desires, needs, and more.


    Connect with Tim:

    Website: www.sweeney.com

    LinkedIn: https://www.linkedin.com/in/tim-sweeney-8a303114/


    Connect with Allison:

    Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

    LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

    Website: https://www.disruptiveceonation.com/

    Twitter: @DisruptiveCEO


    #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Episode 235: Addressing the Affordable Housing Delima with Franco Perez, founder of Franco Mobile Homes; San Jose, CA, USA Feb 07, 2024
    Show notes

    Franco Perez is on a mission to revolutionize the conversation around mobile homes and affordable housing. Based in Silicon Valley, Franco's mission stems from the pain of his own family struggling with rent and the desire to help others facing similar challenges. But this isn't only about mobile homes, it's about bringing people financial education, an understanding of building credit, and gaining dignity.


    Here are the top takeaways from our conversation:

    -Making Affordable Housing Sexy: Franco's team challenges the misperception of mobile homes and strives to make this form of affordable housing more appealing. Through this, they help low-income families enter homeownership and build equity.

    -The Business Model: Franco's unique business model combines real estate, construction, and community development. By introducing modern and aesthetically pleasing features to mobile homes, he aims to elevate their value and offer an affordable entry point to homeownership.

    -Changing Perceptions: Franco addresses the stigma associated with mobile homes by showcasing the diversity in mobile home communities. He emphasizes that, like any other housing, there's a spectrum, and his company aims to beautify and enhance the quality of mobile homes.

    -Value-Driven Leadership: Franco highlights the importance of having a strong why and purpose in business. His motivation comes from the joy of helping families achieve homeownership, and this purpose-driven approach guides his decision-making and partnerships.

    -Collaboration and Problem-Solving: In the challenging world of real estate, Franco emphasizes collaboration and sharing value. He discusses the importance of addressing problems transparently, being emotionally secure, and approaching challenges with critical thinking.


    As Franco continues to disrupt the affordable housing space, his vision extends beyond his company to seek to influence policies and perceptions on a broader scale. Franco is on a mission to create affordable housing in Silicon Valley. He discovered that the Bay Area’s mobile home parks offer an abundance of underused land with great growth potential. After years of dedication to his vision, Franco has established a devoted team of like-minded individuals who believe that their positive impact equals success.


    Connect with Franco:

    Facebook: https://www.facebook.com/francoperezhomes

    LinkedIn: https://www.linkedin.com/in/francotv/

    Instagram: https://www.instagram.com/sexymobilehomes/?hl=en

    YouTube: https://www.youtube.com/@francomobilehomes9706


    Connect with Allison:

    Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

    LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

    Website: https://www.disruptiveceonation.com/

    Twitter: @DisruptiveCEO


    #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast


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