Digital Marketing Made Easy

Ep 91 - Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game Jan 21, 2026

🎙️ Digital Marketing, Made Easy Episode 91: Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game Podcast: Digital Marketing, Made Easy
Hosted by Dawn McGruer FRSA FCIM - Founder of Business Consort Academy established 2003 - We have trained and certified over 30,000 students - 100% Online with 99% pass rate.
📌 Episode Overview
Digital marketing in 2026 isn’t about learning more tools — it’s about learning how to think strategically.
In this episode of Digital Marketing, Made Easy, Dawn McGruer breaks down why AI hasn’t replaced marketers — it’s replaced guesswork, outdated tactics, and unstructured thinking.
If you’re feeling busy but not progressing, confident in tools but unsure of strategy, or ready to future-proof your career in an AI-driven world, this episode will help you understand what actually matters now — and why strategic marketers are ranking in the top 1% of the industry.
🎧 What You’ll Learn in This Episode

Why digital marketing has shifted from execution to strategy
How AI has changed expectations — not eliminated opportunity
The difference between doing marketing and leading marketing
Why commercial intelligence now drives earning potential
What separates tactical marketers from strategic growth leaders
How structure, strategy, and qualification future-proof your career

🚀 Key Takeaway
In 2026, the most in-demand marketers aren’t the ones who know the most tools — they’re the ones who understand strategy, planning, and commercial impact. That’s what opens doors to promotions, pay rises, new roles, and business opportunities.
🎓 Why Strategy Matters
At Business Consort Academy, over 83% of students achieve a pay rise, promotion, new job, or start a business after graduating. Students don’t just learn how to do digital marketing — they learn how to:

Build strategic plans
Understand commercial performance
Choose the right channels
Specialise in high-value areas such as AI, SEO, paid advertising, ecommerce, or social media management

Graduates earn a degree-level CIM qualification awarded at Westminster, positioning them in the top 1% of marketers.
🎙️ About the Podcast Digital Marketing, Made Easy breaks down the most important trends, skills, and strategies shaping digital marketing in 2026 and beyond — translating complexity into clarity for ambitious professionals, marketers, founders, and career-switchers.
No jargon.
No overwhelm.
Just smart, strategic marketing that drives real results.
🔔 Subscribe & Listen Subscribe to Digital Marketing, Made Easy for weekly episodes covering:

AI & the future of marketing
SEO, paid ads, and performance strategy
Social media influence & authority
Ecommerce growth systems
Career progression in digital marketing

www.digitalandsocialmediaacademy.com @businessconsort on Instagram

Ep 90 - Top Tips for Using Generative AI Ethically in Marketing Aug 21, 2024

In this episode, we break down how to ethically use generative AI without crossing any lines.
From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through.
Whether you're new to AI or a seasoned pro, these tips will help you harness the power of AI
responsibly and effectively.
Here are the Highlights:
(01:18) Inspiration not duplication
(03:56) Take the idea and make it your own
(06:36) Aligned to the brand
(11:16) Collaboration between AI and human teams
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 89 - 5 Ways To Scale Your Business Using A Newsletter Strategy Aug 07, 2024

Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue.
We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. From audience segmentation and personalised content to leveraging newsletters for brand awareness and customer loyalty, this episode is packed with actionable insights.
Whether you're revamping your existing strategy or starting from scratch, there's something here for everyone. Let's get started!
Here are the Highlights:
(01:11) ROI on email marketing is HUGE
(04:14) It's hard work!
(08:14) Drip campaigns
(11:13) Clear calls to action
(13:03) Partnering and subscription models
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business Jul 24, 2024

In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure payment methods.We then focus on optimising for search engines and creating engaging content.
Dawn shares strategies for using social media, email marketing, and paid ads to drive traffic and increase sales. Lastly, we stress the importance of excellent customer service and regularly analysing your business performance. Tune in for actionable insights to help your e-commerce venture thrive.
Here are the highlights:
(01:22) The positive effects of Covid
(04:46) SEO strategies
(06:11) We need to sell consistently
(08:23) The importance of Social Proof
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 87 - 3 Easy Steps to Create a Content Strategy Jul 10, 2024

Welcome to Episode 87 of Digital Marketing Made Easy!
Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart.
We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth.
Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers results.
Highlights:
(2:17) Content marketing mission statements that align with purpose and values
(3:51) Long-term goals and aspirations in your business
(7:20) Training AI tools to create aligned content
(9:20) Saving time with AI
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 86 - The Top 10 Tasks A Marketer Needs To Focus On Daily Jun 26, 2024

Welcome once again to another episode of Digital Marketing Made Easy.
In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts.
We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and building meaningful client relationships.
This episode provides a practical guide for marketers to enhance productivity and drive business growth with data-driven decisions and targeted marketing strategies.
Here are the highlights:
(00:39) New qualifications!
(04:07) Keep a dashboard
(05:06) One post at a time
(09:06) Connect differently
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 85 - 6 Ways to Use AI to Help Create Content and Boost SEO Jun 12, 2024

Welcome to Episode 85 of the Digital Marketing Made Easy podcast!
In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies.
We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic.
Get ready for an episode that is packed with practical tips to help you stay ahead in the digital marketing game.
Highlights:
(1:20) Using AI to boost SEO and content generation
(5:08) Improve readability and SEO performance
(7:19) Relationships between words, phrases, and topics
(9:56) SEO and content creation training
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career May 29, 2024

Today I’m diving into the essential skills every marketer needs to future-proof their career.
In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation.
I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity.
So, whether you're new to marketing or looking to upskill, this episode is packed with insights to help you thrive in 2024 and beyond.
Highlights:
(1:03) Future-proofing digital marketing careers
(4:11) Upskilling and acquiring diverse skills
(6:00) Data analysis, content creation and adaptability
(12:03) Essential skills for marketers to future-proof their careers
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
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Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily May 15, 2024

Welcome to today's episode of Digital Marketing Made Easy.
In this episode, I’m delving into effective techniques for selling your courses and programmes.
From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers.
Join me as I discuss these key insights, complete with real-world applications and expert guidance to help your offerings shine in a competitive market.
Here are the highlights:
(2:11) Unleash your courses and programs to the online world
(3:06) Master the art of marketing to expand your reach
(4:01) Marketing strategies for online creators
(11:26) Engaging audiences and crafting compelling content
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales May 01, 2024

This week we are diving deep into relationship marketing.
Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered.
So, tune in, and let's start making those connections that not only last but also pay off!
Here are the highlights:
(01:30) Communication is central
(06:12) That personal touch
(08:13) Exceptional customer service
(09:46) Building trust and loyalty
(10:35) Thought leadership
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 81 - 4 Ways to Use AI to Attract and Convert Customers Apr 17, 2024

Welcome to Episode 81 of the Digital Marketing Made Easy podcast.
Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world.
In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively.
From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience.
Get ready to use AI to its fullest potential.
Here are the highlights:
(1:01) Finding the right tools
(3:21) What are you doing with AI?
(7:28) Leveraging AI for email marketing automation
(12:29) Conversion strategies and real-time engagement
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 80 - 3 Ways to Use Socials and Stories to Sell More Apr 03, 2024

Welcome to another episode of Digital Marketing Made Easy.
Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories.
Ready to learn how to engage better and sell more using some of Instagram's features?
Well, this episode is packed with tips and tricks for brands and service providers.
Let's get started and make your Instagram work for you!
Here are the highlights:
(1:11) Leveraging social media platforms for business growth
(4:58) Making consistent social posts
(7:01) Online marketing and engagement
(10:15) Showcasing products and services
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 79 - Key Objectives to Drive Revenue Into Your Business Mar 21, 2024

In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue.
It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth.
We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion.
I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance.
Gear up for a transformative approach to marketing and watch your revenue climb.
Here are the highlights:
(1:37) Setting business goals that drive revenue
(5:29) Lead generation and conversion optimisation strategies
(6:52) Business growth through customer retention and upselling
(9:54) Business strategies for profitability
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 78 - Influencer Marketing Explained Mar 07, 2024

In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales.
Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach.
Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game.
Here are the highlights:
(1:24) Identifying and analyzing influencers for brand collaborations
(2:51) Influencer marketing tactics and growth strategies
(6:27) Being honest and authentic in marketing
(8:24) Influencer marketing best practices
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 77 - 5 Ways a Podcast Can Scale Your Business Feb 22, 2024

In this episode, we dive into the transformative power of podcasting for business growth.
Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization.
Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy.
Get ready to amplify your reach and unlock new opportunities with the unique power of audio content.
Here are the highlights:
(0:00) How podcasting can grow businesses through increased visibility
(1:26) Podcasting's impact on brand visibility and thought leadership
(5:20) Building credibility and community through podcasting
(6:57) Podcasting's benefits for personal branding and lead generation
(10:38) Leveraging podcasting for business growth
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 76 - The 5 Best Ways to Make Money With Digital Marketing Feb 08, 2024

Welcome back to the pulse of online success, where we dive deep into the digital world.
Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities.
We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point.
So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that could redefine your online presence and, more importantly, your bank balance.
Let's dive in!
Here are the highlights:
(0:00) Digital marketing strategies for earning potential
(1:31) Affiliate marketing as a revenue stream
(5:29) Growing businesses through e-commerce and affiliate marketing
(6:55) Digital marketing opportunities for new businesses
(9:36) Lead generation strategies for businesses
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 75 - 5 Incredible Reasons Why Studying Digital Marketing Will Future-Proof Your Business and Career Jan 25, 2024

Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning.
Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business.
In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding the secret potion to success.
Whether you're a digital native or still getting the hang of this internet thing, grab your notebooks because these lessons are too good to miss!
Here are the highlights:
(1:27) The evolution of Google and its ranking system
(3:11) Digital marketing's importance for businesses and careers
(7:01) Digital marketing skills for business success in 2024
(8:46) Digital marketing's benefits and demand for professionals
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
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Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 74 - 6 Reasons to Get a Diploma in Digital Marketing Jan 11, 2024

Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance.
In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career.
From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a competitive edge in the industry.
Tune in for valuable insights that could reshape your professional path.
Here are the highlights:
(1:49) Digital marketing skills gap and formal education
(6:02) Qualifications and career advancement
(9:52) Career benefits of a digital marketing qualification
(14:05) Digital marketing diploma benefits for career growth
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 73 - 6 Reasons Why Your Marketing Should be Driven Through the Psychology of Selling Dec 27, 2023

Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever.
We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how you think about and execute your marketing strategies. Let's get started!
Here Are The Highlights:
(01:14) Using psychology in marketing to understand and persuade clients.
(03:12) Tailoring marketing messages for your customers.
(05:25) Boost your sales through emotional connections and trust.
(07:01) Increase your conversion rates.
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 72 - 5 Things Never To Do With Your Marketing Over Christmas Dec 14, 2023

In this episode, I delve into five marketing no-gos for the Christmas season.
It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement.
These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying true to their brand ethos.
Here are the highlights:
(01:45) Begin preparations early
(03:43) Don’t bombard your audience
(05:50) The option to opt-out
(08:38) The Know,Like & Trust
(10:41) Remembering the people less fortunate
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 71 - 6 Things You Need to Know as a Digital Marketer in 2024 Nov 30, 2023

Welcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024.
In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape.
If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide.
Prepare to be equipped with knowledge and tools that will keep you at the forefront of digital innovation.
Here are the highlights:
(2:01) Using AI to repurpose content for social media
(4:02) AI and video content in digital marketing
(5:55) Leveraging video content and AI in marketing
(8:02) Digital marketing trends in 2024
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 70 - How to Evolve Your Online Marketing to Really Grow Your Business Nov 16, 2023

Welcome!
Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth.
In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into.
In this episode, I’m sharing cutting-edge strategies and personal insights on transforming your digital marketing landscape.
So, whether you're a budding entrepreneur or a seasoned marketer, get ready to take notes and transform your approach to online marketing!
Here are the highlights:
(1:23) Leveraging social media for business growth
(5:10) Marketing strategies for online success
(8:51) Using social media, SEO, and email marketing
(12:17) Digital marketing strategies and tools
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 69 - Are you Working too Hard? Nov 02, 2023

Are you working too hard to get results from your marketing?
We’re always told that working hard is the only path to success.
But today, I’m here to challenge this idea.
It’s time to explore a different approach. One that can lead to both joy and achievement.
So, join me today as we discuss making life, business and marketing much easier.
Here are the highlights:
(1:28) The myth that hard work leads to success
(5:04) Finding balance in business models
(7:21) Marketing strategies for business success
(11:18) Aligning work with passions for joy and success
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 68 - 6 Ways to use AI to Improve Your Marketing Campaings Oct 24, 2023

Artificial Intelligence is part of our day-to-day lives.
But many businesses are using AI.
It helps us save time, and become more effective and efficient.
AI algorithms can identify patterns and trends, helping us to make data-driven decisions, and target your marketing efforts more effectively.
So, join me today as I outline my six ways to use AI to improve your marketing campaigns.
Here are the highlights:
(1:11) Using AI for personalised marketing
(2:38) Chatbots and virtual assistants in customer service
(6:36) Using AI for content creation
(7:55) AI in marketing and social media monitoring
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 67 - Unlocking the Secrets to Generating Every £100k for Your Business Through Marketing Oct 04, 2023

Today we're going on a journey towards unlocking the full potential of your marketing efforts.
Things like market research, defining your target audience and developing a unique value proposition are all crucial.
And sometimes these things can be overlooked.
But digital marketing is dynamic.
We must be dynamic and responsive too.
So, join me as we unlock the secrets to generating every £100k for your business through marketing.
Here are the highlights:
(1:03) Unique value proposition
(2:35) Crafting a compelling brand story
(4:14) Marketing for business growth
(8:17) Staying motivated and dedicated
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 66 - Why Your Business Model is More Important Than Your Marketing Sep 20, 2023

Why is your business model more important than your marketing?
You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing?
Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies.
They overlook their business model.
But your business model is the foundation of everything.
So, join me today to find out why.
Here are the highlights:
(1:18) Business model trumps marketing
(4:16) Sales funnel optimization
(7:12) Marketing alignment for customer success
(10:06) Business models and marketing strategies
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 65 - Accelerate Your Success Using Neuroplasticity Principles Sep 12, 2023

Today we’re discussing neuroplasticity.
I’m touching on things like having a growth mindset and a positive outlook on life.
Most importantly, I’m outlining the principles of neuroplasticity.
Join me today to understand how you can relate those principles to your life and business to accelerate success.
Here are the highlights:
(2:37) Changing habits
(6:52) Mental fitness
(11:03) Success barriers
(14:46) Achieving goals
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 64 Digital Marketing Trends & Skills You Need to Know About in 2023 (EC Mixed) Aug 23, 2023

In this episode, we're talking all about key digital marketing trends and essential skills for 2023.
We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms.
Curious about the real deal behind influencer numbers?
We debunk the world of vanity metrics and stress the importance of authentic engagement.
So let's future-proof your marketing game together.
Here are the highlights:
(3:56) The importance of personalisation and personalised marketing.
(4:40) The importance of building an authentic audience
(9:30) AI and automation are transforming the world of digital marketing.
(13:42) The digital marketing skills that professionals need.
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 63 7 Steps to Monetise Your Marketing Skills as a Business Aug 09, 2023

We all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start.
In this episode, we’re going to be looking at seven steps to monetise your marketing skills!
Here are the highlights:
(02:51) Having the correct training
(04:30) Build your networks
(09:16) Sales page
(10:59) High quality work
Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 62 Using Online Marketing Tactics to Convert More Clients Jul 26, 2023

The online space is continuously evolving.
We've seen enhancements with AI.
We've seen changes in social media.
We've got new platforms coming out every year.
And it feels like the pace of digital marketing is impossible to keep up with.
So, how do we make more money and convert more clients?
Join me as I break down my top five best ways of creating a sales system and a method.
Here are the highlights:
(02:05) An irresistible offer
(4:00) Reducing friction
(8:23) Social media
(10:40) Simple checkouts
(12:43) Accelerating success
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 61 How Businesses are Using Artificial Intelligence in 2023 Jul 12, 2023

There’s a lot of talk right now about how AI will be used.
Interestingly, most business owners think AI will be a positive thing.
They believe chat GBT will help their business.
So today, I want to fill in some of the blanks.
Join me as I discuss where AI can be utilised for positivity.
Here are the highlights:
(2:29) Businesses and AI
(5:34) Content creation
(7:28) Getting weaponized
(9:35) AI and customers
(11:01) We’re more important
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 60 How to Build a Successful Digital Agency Jun 28, 2023

This week, we’re celebrating our digital marketing agency's 23rd anniversary.
So, this is a great time to talk about success.
When I started my agency at 21, I was full of excitement.
But, little did I know that it was going to be such a wobbly road to success.
So, join me today to hear about my experience and how you can build a successful digital agency.
Here are the highlights:
(0:54) The wobbly road
(5:52) Business foundations
(11:01) Pricing and pitching
(16:41) The ultimate toolkit
(20:55) Your support team
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 59 The Truth About How to Sell Online Jun 14, 2023

Today we’re discussing the truth about how to sell online.
In this fast-moving digital arena, there are constantly new tools.
It’s overwhelming.
There are so many channels and places to market our businesses.
So, what is the truth about how to sell online? Join me for this episode to find out.
Here are the highlights:
(1:28) A place for AI
(4:31) Word of mouth
(9:23) Masterclasses sell
(12:24) Digital marketer
(14:47) Buying the book
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 58 5 Ways to Know if Your Marketing is Working May 31, 2023

The world of digital marketing is ever-evolving.
There’s a new tool every day.
So, why do we keep building huge to-do lists?
In today’s podcast, we’re asking ourselves what’s working and what isn’t.
So, join me as I bring you five ways to know how effective your marketing really is.
Here are the highlights:
(1:35) Good or bad results?
(6:20) Realistic goals
(8:09) The ripple effect
(12:08) 2023 marketing manager
(13:58) Reaching out

Ep 57 Best Ways to Generate Leads in 2023 May 17, 2023

The focus of today's episode is lead magnets.
Attracting your ideal clients.
We're all in business to drive revenue and succeed with a profitable, sustainable business.
But very few people are booked out right now.
So, what does this tell me?
The most important foundation of the business hasn't had enough attention.
So, join me today to hear my best ways to generate leads in 2023.
Here are the highlights:
(2:02) Your best goals
(5:56) Marketing at purchase
(7:37) What can I do?
(12:28) Ready to invest
(15:03) Getting more leads

Ep 56 How To Cause A Ripple Effect With Your Marketing May 03, 2023

In this episode we dive into the topic of content marketing and how it can be used to create a ripple effect in your marketing strategy.
I share insights on how to leverage social media, email marketing, and other digital platforms to amplify your content and reach a wider audience.
Here are the highlights:
(02:13) Building a strong steady sales pipeline
(04:51) Finding that hook
(06:48) My Ideal client
(08:48) Whats the cheapest way?
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 55 Creating Persuasive Presentations Apr 19, 2023

Today’s episode is all about persuasive presentations.
This is often where marketers struggle.
We're kind human beings.
We want to give so much value.
But the trap with this is we start to over give.
There is a distinct difference between a paid course, workshop or programme and a free masterclass.
So, join me today as I bring you my tips on how to create a persuasive presentation.
Here are the highlights:
(0:43) Paid vs free masterclasses
(2:26) Other people’s time
(4:16) Delivering on super-speed
(8:42) Visualise the future
(12:40) The golden 15 minutes
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today- https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 54 How to Generate Leads From Webinars Apr 05, 2023

Generating leads and sales from webinars.
This is something I have been doing for many, many years.
And in 2023, you have choices.
You can host a webinar live.
You can make it look like it’s live.
Or, you can have it running on Evergreen.
In this episode, I'm bringing you the steps we use to generate a large number of leads and sales every day.
So, join me today to find out more.
Here are the highlights:
(1:28) Getting more leads from webinars
(3:25) The first step
(7:13) Getting a clear picture
(10:34) Making those decisions
(12:24) Your ideal audience
(16:47) Converting leads into sales
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 53 Your 6 Step Strategy to Get More Leads & Clients Mar 23, 2023

Today’s topic is pretty much what makes a business tick.
It's what all marketers strive for.
It’s how to generate leads and clients.
Today, I’m bringing you my six-step strategy.
And highlighting some of the pitfalls that I see people make.
So, join me as I bring you my tips on generating leads that turn into profitable clients.
Here are the highlights
(2:46) Why it’s essential
(4:38) Who are you marketing towards?
(6:24) Grabbing attention
(10:39) Pushing to the next level
(12:30) Automatic touchpoints
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 52 The Perfect Social Media Strategy Mar 10, 2023

This week, we’re talking about the perfect social media strategy.
But what do I mean by perfect?
Well, it's slightly ironic because I don't truly believe there is a perfect strategy.
You need to be dynamic.
So how do we solve this?
Join me today to find out as I bring you my tips on getting your perfect social media strategy.
Here are the highlights
(2:38) The goal of social media
(4:15) Social media is a tool
(5:30) Consistency and showing up
(8:42) Reviewing your strategy
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 51 A Day in the Life of a Digital Marketer Feb 23, 2023

I see people with HUGE traditional marketing to do lists but they often are missing the out the most important marketings tools.
In this episode, I give you insight into the day in the life of a digital marketer and address what you should be doing, as a modern day marketer.
Here are the highlights
(2:25) Make social media your number one priority
(9:10) Optimising is key
(12:24) Create content people want
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 50 8 Mistakes Never to Make in Your Marketing Feb 09, 2023

Many businesses want to grow.
They ask: How do I get visible? How do I get clients fast?
Everybody wants to be able to reach and attract more customers.
However, today, this podcast is centred on all the things not to do.
So, if there's nothing else that you do today in the world of marketing, make this the most important.
Grab a pen and paper as I give you my eight mistakes never to make in your marketing.
Here are the highlights
(2:14) Being clear
(5:00) The world of SEO
(7:09) Keep it fun
(10:53) A profit driver, not a drain
(12:52) Don’t wing it
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

EP 49 Four Best Marketing Tactics to Grow Your Business Jan 26, 2023

Today we are talking about the biggest drivers of growth.
What are the top ways of using marketing in your business?
How do you create an ecosystem within your business?
What are the things that need to be focused on every single day?
You don’t want to be a busy marketer; you want to be a smart marketer.
So, join me today as we delve into focusing on the small and steady steps to build big results.
Here are the highlights
(02:15) Growing quickly
(04:50) Measuring success
(08:24) Achieving activity
(13:30) Knowing your audience
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
See our available resources:
https://www.digitalandsocialmediaacademy.com/resources/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Ep 48 The One Thing Every Marketer Should Know Nov 24, 2022

Today’s episode is going to be about the one thing that I believe every marketer should know - and how not to lose sight of this.
Targeting an audience is something key in the marketing world and I believe it makes all the difference in your success as a marketer. Instead of focusing on a niche topic, zone your focus in on the person you are marketing to as an individual!
Here are the highlights:
(01:37) Target Audience
(05:20) My book
(07:46) Demographics
(10:13) The benefits
Book Link
https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
This Podcast Proudly Produced by the Podcast Boutique
https://www.thepodcastboutique.com/

Ep 47 Four Ways to Get More Clients for Your Business Nov 10, 2022

Today I am going to be talking about how to get more clients for your business.
I have 4 ways to help get you more clients onboard that make it super simple for them to want to sign up and get your product or services.
They are tried and tested - and they worked for me and will work for you too!
Here are the highlights:
01:57) Switch things up a little
(04:54) Building momentum
(06:26) Social Media
(08:54) A solid call to action
(10:35) Remember they are people
(12:01) Decluttering
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
Proudly Produced by the Podcast Boutique

How To Generate Leads on Social Media -with Mat Wilson Oct 25, 2022

Ep 46 - How To Generate Leads on Social Media with Mat Wilson
In today’s episode I’m joined by Mat Wilson, the founder of Einstein Marketer and fellow lover of online marketing.
Today, we’re going to talk about all things business growth, including using paid ads, Facebook and Youtube.
We also discuss Mat’s journey to success, and how he founded his business and it’s ups and downs.
Here are the highlights:
(00:55) Mat’s Business
(02:13) Leads
(05:29) Facebook
(08:14) Best Performing Campaign
(09:26) Eco Funding Solutions
(13:20) Speakers
(22:01) Lead Magnets
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
This Podcast Proudly Produced by the Podcast Boutique
www.thepodcastboutique.com

8 Powerful Ways To Market Your Business Online Oct 11, 2022

Episode 45 - 8 Powerful Ways to Market Your Business Online
I have worked in online marketing since the early days of the internet. I have seen it develop from a simple communication tool into the powerful presence in our lives that it has become today.
In this episode I talk about the eight powerful ways in which to market your business online.
Even though the internet has been around for well over twenty years, there are still some people who don’t use it as a legitimate tool within their business, most of the time struggling with how to correctly utilize it as a marketing format.
In this episode I give all my tips and tricks on how to correctly use the internet to grow your business!
Here are the highlights:
(01:32) Grab Yourself a Copy Of The Book
(04:35) Search
(06:33) Social Media
(10:10) Having a powerful network
(10:33) Sponsorships
(14:02) Masterclass
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
Produced by the Podcast Boutique

The Most Important Aspect of a Marketing Strategy Sep 26, 2022

This week, we're going to cover the most important aspect of your marketing strategy. Now, what is that? Well, the number one part of any strategy that I create is about knowing your customers. And what I mean by that is there are five steps to creating the ideal client profile or avatar. Once you understand who your customer is, and their customer persona, then we can start to market in a far better way, a far connected way, a way that our marketing message really resonates with that person. It starts to build a relationship with that person and they can relate to the storytelling that you are using.
Here are the highlights:
(02:02) If you visualise your client you are marketing to a human being
(03:38) Research what makes us different from our competitors
(05:20) When we talk about our products we talk to the individual
(06:52) Understand your audience’s goals and values
(07:32) Understand their sources of information
(07:49) Think about the demographics
(09:04) Align to your client’s pain points
(09:51) Sales objections
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
Produced by the Podcast Boutique

How I Got Over 30K LinkedIn Followers Sep 12, 2022

This week, I’m going to show you how I got over 30,000 followers on LinkedIn. Now, I started my academy back in 2005, and since then we have trained and certified over 30,000 clients. That is an amazing achievement, but I've been working in the world of online marketing and social media since the internet began.
LinkedIn, in my opinion, has always been the most misunderstood and underleveraged networking platform, and what I want to do today is chart out how I got 30,000 connections and followers. I want to show you the process of exactly what I did because it is the question I am asked the most.
Here are the highlights:
(02:25) I focused on LinkedIn as my key platform
(03:30) Go live
(05:28) Post consistently
(06:17) Share valuable content
(07:06) Use story-based emotional content
(07:59) Actually engage with people
(10:08) I didn’t build my network overnight
Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
Produced by the Podcast Boutique

The 3 Rules to Success Aug 29, 2022

In this episode, I'm going to talk about the three rules to success; customers, consistency and cash. As marketers or business owners, it's really important to understand what it is in business that allows it to be successful, sustainable, profitable and allows it to scale and grow in an easy way.
Here are the highlights:
(02:52) When I started my own business at 21 I really struggled
(04:52) Every business needs customers
(09:18) Consistency
(12:04) The third and mighty rule of success is cash
(14:10) When you hone in on these rules you make better marketing decisions
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

The 3 Core Pillars of a Successful Business Aug 15, 2022

Each time I talk to a new client, they all have the same goals. They want more customers and more profit in their business. In this episode I discuss the three core elements that are essential in business today to help with these goals.
Here are the highlights:
(01:04) 3 Core Elements
(02:51) Customers
(07:22) Word of mouth
(10:30) Overwhelm in business
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Why No Business or Plan is Perfect Aug 01, 2022

When I started my business back in 2005, we made a plan to achieve all of this great things, but when it came to putting this business plan into action we realised we didn’t have the resources or the capacity to do everything. What we soon understood was that no successful business has the right blueprint on day one, and in this episode I’m going to tell you why that’s ok.
Here are the highlights:
(00:46) Setting yourself up for disappointment
(03:13) Embrace imperfect action
(05:56) Taking a dynamic approach to your business
(10:19) Tactics and training
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

How to Get Visible and Get More Clients Jul 18, 2022

I’m going to dispel a myth for you - increasing the size of your follower count or mailing list does not guarantee more clients. So if you are putting all of your energy into growing your audience, how do you know all of those are your target audience, and do you know how to convert that audience into paying clients? In this episode, we are going to take a look at some of the things you can start implementing right now to increase your visibility AND get more clients.
Here are the highlights:
(01:22) My clients all have one thing in common…
(03:33) We’re in a field of acquisition
(06:21) Getting more of the people you already have
(09:26) CThe value of cross-selling and upselling
(12:19) Where are your leads coming from right now?
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Why Your Marketing Isn't Making You Money Jul 04, 2022

In this episode, we are going to be looking at why your marketing isn't making you money. Now, I published my book back in 2019, Dynamic Digital Marketing, and it still continues to be a huge driver into my business. This podcast started in 2018 and again, we have absolutely driven and benefited from revenue and sales from it. Both my book and podcast have been huge door openers for my business because they increase my visibility.
Here are the highlights:
(03:21) Marketing plans fail because businesses focus on the wrong area
(04:15) Content creation has to be aligned with your business goals
(05:51) Look at the feature versus the benefit
(08:45) You have to build a pipeline
(10:06) How are people converting?
(13:10) You need to think about where you are getting leads and clients from right now
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

How to Use Hooks to Drive Engagement and Leads Jun 20, 2022

In this episode, we are going to talk about hooking people into your content using standout titles. Now, hooks, for me, are totally underused I see so much content that I literally switch off. When we look at what gets really good engagement and what also turns connections into paying clients it’s when people use hooks.
Here are the highlights:
(01:03) What is a hook?
(02:38) We need to stop, refocus and think
(03:27) You need to create content that's aligned with your client's goals
(04:17) The three content pillars
(05:23) What do people want to know?
(06:26) If you’re not using the right hooks, then people won’t take notice
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Are You Monitoring the Vital Signs of Your Business Jun 06, 2022

Analytics. KPIs. Metrics. These are all words that strike dread into many entrepreneurs, because even though they’re important, they often feel like a burden that distracts from the ‘real’ work.But here’s the secret: keeping your pulse on your business’ health is not that difficult!
In this episode I briefly outline the few key things you need to monitor in order to effectively manage your business, and ensure it stays on track for success.
Here are the highlights:
(00:23) Are you monitoring the vital signs of your business?
(01:42) Leads and conversion rates
(04:03) Keeping your finger on the profit pulse
(06:45) A recap of the key things
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

How to Make a Million with Your Online Business May 23, 2022

Everyone knows starting a business is tough, but we forget that overnight successes are often years in the making. It takes the average self-made millionaire a whopping 32 years to get their fortune! However, the good news is there are ways to get there quicker, and in this episode I’m going to talk you through how you can realistically make your first million by breaking down the number of sales and customers you need.
Here are the highlights:
(01:35) The internet has broken down your barriers
(03:13) How long will it take?
(07:44) Using subscription-based models
(10:45) Reverse engineer your goals
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

How to Create a 5 Minute Digital Marketing Plan Mar 28, 2022

In this episode, we're going to cover something super simple, but super important, we're going to look at how to create a five-minute digital plan. If you've never done a plan, don't be frightened. You’ll just need to grab a piece of A4 paper and write four columns on it and start to think about your objectives, your channels, the funnel, the pipeline, how people come into your world and think about the strategies. Then you can start to work on just one column at a time and start to look at the different ways that you can implement and optimize as you go along.
Here are the highlights:
(01:24) Reach and brand awareness
(02:28) The funnel
(03:37) Look at your strategies
(05:30) Loyalty
(07:58) How do you optimize it once it’s working?
(09:37) Two-minute recap
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

How to Make Money From Your Marketing Mar 15, 2022

In this episode, we're going to talk about something really important, which centres around lead generation. Now, if you think about the biggest challenge in business, often it's not converting sales, but it's actually getting the leads into the business in the first place. And this episode is going to focus on how pipeline marketing has changed the world of sales and marketing. Now, with pipeline marketing, this involves aligning sales and marketing goals to ensure marketers can establish their critical role in generating revenue, not just leads. It involves all marketing campaigns and channels so that we are focusing on the ultimate goal being conversion.
Here are the highlights:
(02:31) How does pipeline marketing work?
(04:11) You have to establish what you’re trying to achieve
(05:05) The Money Marketing Map
(10:22) The four key points we look at in business
(15:07) Share content that motivates people to enquire
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

How to Design Your Offer Ladder Mar 01, 2022

In this episode, we are going to look at how I designed my offer ladder. When we look at offer ladders, it's one of those topics that in business, I get asked a lot about. When you're starting out, when you're in a growth period, when you're scaling, how do you know that you've got the right balance of product services that are going to really get the growth in your business?
One thing that often goes wrong is that people want to offer so much at the front end for free that people get so immersed in the freebies that it becomes a longer cycle to actually get someone to commit and to buy.
Here are the highlights:
(01:22) We look at the different stages of where people are in their lives and careers
(05:01) We created seven steps to digital marketing success
(18:06) We offer luxury retreats
(20:02) When you build your offer ladder build in incentives
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Resources to Learn Digital Marketing Feb 01, 2022

Would you like to develop your digital marketing skills for free?
Welcome to the second season of Digital Marketing Made Easy with Dawn McGruer. Listen and subscribe to the show now for the latest tips, techniques, tools, insights, and trends that are making the difference in digital right now.
We're going to be covering all aspects of online marketing from social media, to SEO, to video, to digital creative. You name it, we have you covered!
In this episode we are looking at some of the best resources to help you with your digital marketing strategy. These tools will help you manage your content and save time, but also help you research trends and really understand who you are speaking to AND what you should be saying.
If this isn’t enough, then head on over to our website - www.digitalandsocialmediaacademy.com - where you will find tons of free gifts and resources which you can use right now to help you build a successful digital marketing strategy. You will find step-by-step tactics and solutions to accelerate your digital marketing, career advice, tips on lead generation and the Ultimate Digital Marketing Guide which includes over 30 tutorial videos. We’re also accredited by The Chartered Institute of Marketing and so everything you find on our website is proven and current.
Here are the highlights:
(02:28) Accelerate your career in digital marketing
(05:28) Free stuff!
(07:51) Join our Facebook Group for tons of helpful content
Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/
Join the Facebook Group - https://business.facebook.com/businessconsortacademy
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

30 30 Day Digital Challenge Day # 30: The 30 Day Challenge Results Apr 11, 2018

29 30 Day Digital Challenge Day # 29: Scaling & Growing Your Business Apr 11, 2018

28 30 Day challenge_ Day # 28: Reducing Costs & Maximising Digital Profits Apr 11, 2018

27 30 Day challenge_ Day # 27: Turning Marketing into a Revenue Generator Apr 11, 2018

26 30 Day Digital Challenge Day # 26: Digital Marketing Tools Apr 11, 2018

25 30 Day challenge_ Day # 25: Daily Actions of a Digital Marketer Apr 11, 2018

24 30 Day Digital Challenge Day # 24: crating a Digital Marketing Strategy Apr 11, 2018

23 30 Day Challenge Day # 23: Digital Marketing Quick Wins Apr 11, 2018

22 30 Day Digital Challenge_ Day # 22: Creating Killer Marketing Videos Apr 11, 2018

21 30 Day Digital Challenge Day # 21: Evolution of Digital & Future Trends Apr 11, 2018

20 30 Day Digital Challenge Day # 20: Customer Experience & Brand Boosting Apr 11, 2018

19 30 Day Digital Challenge Day # 19: Online Advertising & Remarketing Apr 11, 2018

18 30 Day Digital Challenge Day # 18: Repeat & Referral Business Apr 11, 2018

17 30 Day Digital Challenge Day # 17: Facebook Ads that Convert Apr 11, 2018

16 30 Day Digital Challenge Day # 16: Powerful Partnerships Apr 11, 2018

15 30 Day Digital Challenge Day # 15 Digital Campaign Tips Apr 11, 2018

14 30 Day Digital Challenge Day # 14: Content Marketing Tips Apr 11, 2018

13 30 Day Digital Challenge Day # 13: Writing For The Web Apr 11, 2018

12 30 Day Digital Challenge Day # 12: Digital Marketing Tips Apr 11, 2018

11 30 Day Digital Challenge Day # 11: Automating the Sales Process Apr 11, 2018

10 30 Day Digital Challenge Day # 10: How to be GDPR Compliant Apr 11, 2018

09 30 Day Digital Challenge Day # 9: Creating Effective Email Campaigns Apr 11, 2018

08 30 Day Digital Challenge Day # 8: Generating Leads with LinkedIn Apr 11, 2018

07 30 Day Digital Challenge: Day # 7: How to Create Sales Funnels Apr 11, 2018

06 30 Day Digital Challenge Day # 6: Messenger Bot Marketing Apr 11, 2018

05 30 Day Digital Challenge Day # 5: Supercharge Your Social Media Apr 11, 2018

04 30 Day Digital Challenge Day # 4: Demystifying the Dark Art of SEO Apr 11, 2018

03 30 Day Digital Challenge Day # 3: Dominating Search Engines for Free Apr 11, 2018

02 30 Day Digital Challenge Day #2: 10 Tips for Blogging Apr 11, 2018

01 30 Day Digital Challenge Day # 1: Introduction Apr 09, 2018

30 Days of Digital Marketing Tips for real-world business marketing brought to you by award winning digital marketing speaker, author, consultant and trainer - Dawn McGruer from Business Consort

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