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    Business

    Designed in California

    Expertly-told stories about the 50-year history of Apple and the world it created, from Jason Snell and Myke Hurley.

    We cover the entire range of the last half-century, from Apple’s earliest days in a garage, to the rise of the Mac, to the return of Steve Jobs and the creation of some of Apple’s most iconic products. Apple’s history is also our shared tech history, and these are all stories worth telling. Hosted by Jason Snell and Myke Hurley.

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    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    12: Ron Johnson and the Genius of the Apple Store Oct 09, 2026
    Show notes

    In this bonus episode, Jason interviews former Apple SVP of Retail Ron Johnson about why Steve Jobs wanted to get into retail, understanding what Apple's brand represents, the customer-service model of the Apple Store, and much more.

    Links and Show Notes:

    Get early access to full series, ad-free listening, and bonus episodes by becoming a member.
    Submit Feedback

    11: Apple's Mac OS Crisis: Advisor to the Chairman (Part 7) Oct 07, 2026
    Show notes

    Gil Amelio and Steve Jobs make a deal that will change the future trajectory of Mac OS, Apple, and the tech industry. But is Steve happy to be the CEO at Pixar, or is he secretly plotting to take over Apple?

    This episode of Designed in California is sponsored by:

    • BuddyBar: Your Brand Colors, Always One Click Away.

    Guest Starring:

    John Siracusa

    Links and Show Notes:

    Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.

    Written by Jason Snell. Thanks to Stephen Hackett, Harry McCracken, Hansen Hsu of the Computer History Museum, and Scott Knaster for script assistance.

    Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.

    Designed in California theme by Christopher Breen.

    References:

    • MacUser and Macworld magazines issues from the period
    • Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
    • On the Firing Line by Gil Amelio
    • Apple Confidential 2.0 by Owen Linzmayer
    • Grateful Geek by Jean-Louis Gassée
    • iCon by Jeffrey S. Young
    Get early access to full series, ad-free listening, and bonus episodes by becoming a member.
    Submit Feedback

    10: Apple's Mac OS Crisis: The Bake-Off (Part 6) Sep 30, 2026
    Show notes

    Torn between Be and NeXT, Gil Amelio tries to analyze it all scientifically, including final demos from both teams. But was the end result a foregone conclusion?

    This episode of Designed in California is sponsored by:

    • Iru: Don't let bad IT tools destroy your productivity. Take back time and control by managing devices, identity, and compliance in one place.

    Guest Starring:

    John Siracusa

    Links and Show Notes:

    Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.

    Written by Jason Snell. Thanks to Stephen Hackett, Harry McCracken, Hansen Hsu of the Computer History Museum, and Scott Knaster for script assistance.

    Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.

    Designed in California theme by Christopher Breen.

    References:

    • MacUser and Macworld magazines issues from the period
    • Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
    • On the Firing Line by Gil Amelio
    • Apple Confidential 2.0 by Owen Linzmayer
    • Grateful Geek by Jean-Louis Gassée
    • iCon by Jeffrey S. Young
    Get early access to full series, ad-free listening, and bonus episodes by becoming a member.
    Submit Feedback

    9: Apple's Mac OS Crisis: Who's NeXT? (Part 5) Sep 23, 2026
    Show notes

    Just up the road from Apple in Redwood City, Steve Jobs's NeXT is fading and flailing, but has a modern operating system just like the one Apple desperately needs to buy to replace Mac OS. An unlikely person makes an unlikely phone call to save the day.

    This episode of Designed in California is sponsored by:

    • Bulletin: On-device AI-powered news reading for the Apple ecosystem. Use code DICA50 for 50% off your first year.

    Guest Starring:

    John Siracusa

    Links and Show Notes:

    Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.

    Written by Jason Snell. Thanks to Stephen Hackett, Harry McCracken, Hansen Hsu of the Computer History Museum, and Scott Knaster for script assistance.

    Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.

    Designed in California theme by Christopher Breen.

    References:

    • MacUser and Macworld magazines issues from the period
    • Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
    • On the Firing Line by Gil Amelio
    • Apple Confidential 2.0 by Owen Linzmayer
    • Grateful Geek by Jean-Louis Gassée
    • iCon by Jeffrey S. Young
    Get early access to full series, ad-free listening, and bonus episodes by becoming a member.
    Submit Feedback

    8: Apple's Mac OS Crisis: To Be, or Not? (Part 4) Sep 16, 2026
    Show notes

    Apple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée's Be are at the breaking point. But does CEO Gil Amelio have any other options?

    This episode of Designed in California is sponsored by:

    • Bulletin: On-device AI-powered news reading for the Apple ecosystem. Use code DICA50 for 50% off your first year.

    Guest Starring:

    John Siracusa

    Links and Show Notes:

    Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.

    Written by Jason Snell. Thanks to Stephen Hackett, Harry McCracken, Hansen Hsu of the Computer History Museum, and Scott Knaster for script assistance.

    Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.

    Designed in California theme by Christopher Breen.

    References:

    • MacUser and Macworld magazines issues from the period
    • Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
    • On the Firing Line by Gil Amelio
    • Apple Confidential 2.0 by Owen Linzmayer
    • Grateful Geek by Jean-Louis Gassée
    • iCon by Jeffrey S. Young
    Get early access to full series, ad-free listening, and bonus episodes by becoming a member.
    Submit Feedback

    7: Apple's Mac OS Crisis: Plan Be (Part 3) Sep 08, 2026
    Show notes

    A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of.

    This episode of Designed in California is sponsored by:

    • Aro Base Group: Apple-Focused IT Consulting and Managed Services for Business.

    Guest Starring:

    John Siracusa

    Links and Show Notes:

    Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.

    Written by Jason Snell. Thanks to Stephen Hackett, Harry McCracken, Hansen Hsu of the Computer History Museum, and Scott Knaster for script assistance.

    Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.

    Designed in California theme by Christopher Breen.

    References:

    • MacUser and Macworld magazines issues from the period
    • Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
    • On the Firing Line by Gil Amelio
    • Apple Confidential 2.0 by Owen Linzmayer
    • Grateful Geek by Jean-Louis Gassée
    • iCon by Jeffrey S. Young
    Get early access to full series, ad-free listening, and bonus episodes by becoming a member.
    Submit Feedback
    🎗🤠 Relay for St. Jude

    6: Apple's Mac OS Crisis: Copland (Part 2) Sep 02, 2026
    Show notes

    Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company.

    This episode of Designed in California is sponsored by:

    • Selkie Design: An indie app development studio that makes Substage and Hour by Hour.

    Guest Starring:

    John Siracusa

    Links and Show Notes:

    Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.

    Written by Jason Snell. Thanks to Stephen Hackett for script assistance.

    Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.

    Designed in California theme by Christopher Breen.

    References:

    • MacUser and Macworld magazines issues from the period
    • Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
    • On the Firing Line by Gil Amelio
    • Apple Confidential 2.0 by Owen Linzmayer
    Get early access to full series, ad-free listening, and bonus episodes by becoming a member.
    Submit Feedback

    5: Apple's Mac OS Crisis: The End of the Road (Part 1) Sep 02, 2026
    Show notes

    In the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperate attempt to build a replacement.

    Guest Starring:

    John Siracusa

    Links and Show Notes:

    Originally released as part of Upgrade #624.

    Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.

    Written by Jason Snell. Thanks to Stephen Hackett for script assistance.

    Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.

    Designed in California theme by Christopher Breen.

    References:

    • MacUser and Macworld magazines issues from the period
    • Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
    • On the Firing Line by Gil Amelio
    • Apple Confidential 2.0 by Owen Linzmayer
    Get early access to full series, ad-free listening, and bonus episodes by becoming a member.
    Submit Feedback
    20 Macs for 2020 #6: DayStar Genesis MP (#15)

    4: Road to the Apple II: Computer Faire (Part 4) Aug 25, 2026
    Show notes

    The Apple II makes its public debut at a landmark event in the history of personal computers, and Steve Jobs truly comes into his own.

    Links and Show Notes:

    Originally released as Upgrade #625.

    Presented by Myke Hurley and Jason Snell.

    Written by Jason Snell.

    Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.

    Designed in California theme by Christopher Breen.

    References:

    • Infinite Loop (1999) by Michael S. Malone
    • Apple: The First 50 Years (2026) by David Pogue (Amazon, Kobo, Apple Books)
    • Steve Jobs (2011) by Walter Isaacson (Amazon, Used)
    Get early access to full series, ad-free listening, and bonus episodes by becoming a member.
    Submit Feedback

    3: Road to the Apple II: A Complete Computer (Part 3) Aug 25, 2026
    Show notes

    Under the watchful eye of Steve Jobs, the Apple II takes form at last. It's an integrated color computer created by Steve Wozniak, powered by a groundbreaking power supply designed by Rod Holt, and wrapped in a plastic shell designed by Jerry Manock.

    Links and Show Notes:

    Originally released as Upgrade #623

    Presented by Myke Hurley and Jason Snell.

    Written by Jason Snell.

    Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.

    Designed in California theme by Christopher Breen.

    References:

    • Infinite Loop (1999) by Michael S. Malone
    • Apple: The First 50 Years (2026) by David Pogue (Amazon, Kobo, Apple Books)
    • Steve Jobs (2011) by Walter Isaacson (Amazon, Used)
    Get early access to full series, ad-free listening, and bonus episodes by becoming a member.
    Submit Feedback

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