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Designed by Wingnut Social | Interior Design Business — Technology
Designed by Wingnut Social | Interior Design Business

The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell.
#interiordesign

Latest Episodes:

Franchising Your Design Business (with Guest Host Rebecca Hay) Jul 17, 2024

Show notes

Are you offering micro design in your interior design services? If not, you could be leaving money on the table. Guest Host Rebecca Hay sits down with Miranda Cullen of Inside Stories to discuss the rise of micro design, plus everything you need to know about franchising your design business. Stay tuned!

Miranda Cullen is an internationally recognized interior designer and founder of Inside Stories, one of Colorado's top design firms. She currently leads a team of 20-plus designers in her Denver-based studio, which has earned more than a few accolades. In 2022, Miranda won the Design & Architecture award from the International Design & Architecture Committee. This year, Inside Stories was listed among the "Top 13 Interior Design Firms" in the Southwest by Architectural Digest PRO.

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📲CONNECT with Miranda:

Website: https://insidestories.com/

Instagram: https://www.instagram.com/insidestories_design/

📲CONNECT with Rebecca:

Website: https://rebeccahay.com

Facebook: https://www.facebook.com/msrebeccahay/

Instagram: https://www.instagram.com/resilientbydesignpodcast/

YouTube: https://www.youtube.com/channel/UCkeH21grLjMPHDXhrrcVo5A

Podcast: https://rebeccahay.com/podcast/

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"Women's Murder Club" Series by James Patterson

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Tips for Designers to Procure Furniture Profitably (with Guest Host Liz Potarazu) Jul 10, 2024

Show notes

Are you a new designer struggling to make connections with furniture manufacturers? Are you an experienced designer looking to streamline your sourcing and shipping? Today's guests, Peter and Alexander Spalding, are the creators of Daniel House Club, a website that helps designers find products, manage vendors, and maximize their creativity. Stay tuned!

The concept behind Daniel House Club is both personal and professional to CEO Alexander Spalding and Chief Brand Officer Peter Spalding. As past owners of an interior design firm, they had experienced the many challenges and complexities of running a design business themselves. The Spalding brothers knew all too well that designers spend excessive amounts of time finding products, managing vendors, and handling logistics – and spend less time on being creative.

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📲CONNECT with Peter and Alexander:

Website: https://danielhouse.co/

Instagram: https://www.instagram.com/danielhouse.club

📲CONNECT with Liz:

Website: https://www.lpandcodesign.com/

Instagram: https://www.instagram.com/lpandcodesign/

YouTube: https://www.youtube.com/@UC4oEBg5pzm0bN_oOwassV2w

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"The Agony and the Ecstasy: A Biographical Novel of Michelangelo" by Irving Stone

"Traction: Get a Grip on Your Business" by Gino Wickman

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

How Your Sleep Habits Directly Impact Your Business (with Guest Host Rebecca Hay) Jul 03, 2024

Show notes

Are you struggling with your sleep hygiene? Do you feel the need to fight sleep in favor of productivity? When you do finally go to sleep, are you having trouble staying asleep? Today's guest is sleep expert Terry Cralle, and she shares lots of sleep tips for solopreneurs. Stay tuned!

Terry Cralle, MS, RN, is a Registered Nurse based in Washington, DC. She is certified in clinical sleep health and has co-authored two books on sleep; Snoozby and the Great Big Bedtime Battle (Rowe Publishing, 2015), the first nonfiction book directly messaging the benefits of sufficient sleep to young children and Sleeping Your Way to the Top (Sterling Publishing, 2016), the ultimate guide to success through sufficient sleep. Terry serves as a spokesperson for the Better Sleep Council.

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📲CONNECT with Terry:

Website: https://bettersleep.org/

Instagram: https://www.instagram.com/bettersleeporg/

Facebook: https://www.facebook.com/BetterSleepOrg/

X: https://twitter.com/BetterSleepOrg/

Pinterest: https://www.pinterest.com/bettersleeporg/

YouTube: https://www.youtube.com/user/BetterSleeporg

📲CONNECT with Rebecca:

Website: https://rebeccahay.com

Facebook: https://www.facebook.com/msrebeccahay/

Instagram: https://www.instagram.com/resilientbydesignpodcast/

YouTube: https://www.youtube.com/channel/UCkeH21grLjMPHDXhrrcVo5A

Podcast: https://rebeccahay.com/podcast/

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"Why We Sleep" by Matthew Walker

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

How Interior Designers Can Start Their Own Furniture Collection (with Guest Host Nicole Heymer) Jun 26, 2024

Show notes

Are you an interior designer wondering what it takes to create your own furniture collection? Today's guest, Antonia Caicedo, created a luxury collection of pieces that forges a bond between Art Deco and Mid-Century modern styles. With her experience on both sides of the manufacturing business, Antonia knows what it takes to make a great vendor and a great design client. Stay tuned for lots of tips and another fantastic guest host, Nicole Heymer of Glory & Brand!

With an innate understanding of the relationship between design and architecture, Antonia Caicedo serves as Design Director at JIMECO and is the creator of the Antonia Collection, a luxury collection of pieces that forge a bond between Art Deco and Mid-Century modern styles. This collection, continuing to transform and featuring an assortment of case-goods, occasional, and upholstery pieces, together with its own lighting collection, communicates Antonia’s unique vision of “effortless luxury”.

***

📲CONNECT with Antonia:

Website: https://www.jimeco.com/

Instagram: https://www.instagram.com/jimecointeriors/

LinkedIn: https://www.linkedin.com/company/jimeco/

YouTube: https://youtube.com/@jimecoantoniacollection4931?si=jkSJcD6L4yMZiJXP

📲CONNECT with Nicole:

Website: https://gloryandbrand.com

Instagram: https://www.instagram.com/gloryandbrand

LinkedIn: https://www.linkedin.com/company/glory-and-brand/

Facebook: https://www.facebook.com/gloryandbrand

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"The Architectural Detail" by Edward R. Ford

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Tax Tips for Designers to Keep More Money in Your Pocket (with Guest Host Liz Potarazu) Jun 19, 2024

Show notes

Are you afraid of the IRS? Well, you don't have to be! Tax expert, Sugey Piedra, sits down with our guest host Liz Potarazu (LP & Co) and shares lots of tips on how interior designers can keep more money in their pockets and set their future finances up for success.

As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients’ money work for them so that they don’t have to work forever. In her daily work as co-founder of Prominence Business & Wealth Management, Sugey supports high-earning, service-based business owners achieve long-term wealth through a holistic approach to financial services, providing bookkeeping, tax preparation, financial planning and tax strategy under one roof.

***

📲CONNECT with Sugey:

Website: https://www.prominencebusiness.com/

Instagram: www.instagram.com/prominence.services

LinkedIn: https://www.linkedin.com/in/Sugey/

Facebook: https://www.facebook.com/ProminenceBMgmt

📲CONNECT with Liz:

Website: https://www.lpandcodesign.com/

Instagram: https://www.instagram.com/lpandcodesign/

YouTube: https://www.youtube.com/@UC4oEBg5pzm0bN_oOwassV2w

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

Liz's Episode: https://youtu.be/LvajsamXejc

"We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power"

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Everything You Need to Know About Buying a Couch in 2024 (with Guest Host Liz Potarazu) Jun 12, 2024

Show notes

Guest host Liz Potarazu (LP & Co) interviews Couch.com founder and CEO, Alex Back. They discuss how people are buying couches these days, how AI plays a role in interior design and the retail experience, and how Couch.com can be a resource for interior designers. Stay tuned!

Alex Back is the founder and CEO of Couch.com, a new platform dedicated to solving the single biggest problem facing the furniture industry: no one knows where the heck to buy a couch! He previously founded and ran the popular furniture brand, Apt2B, for 13 years prior to his exit in 2023.

***

📲CONNECT with Alex:

Website: https://couch.com/

Instagram: https://www.instagram.com/couchdotcom/

X: https://x.com/couchdotcom

YouTube: https://www.youtube.com/channel/UC3snTFDVUdnDTCXxy7_Cejg

📲CONNECT with Liz:

Website: https://www.lpandcodesign.com/

Instagram: https://www.instagram.com/lpandcodesign/

YouTube: https://www.youtube.com/@UC4oEBg5pzm0bN_oOwassV2w

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

Liz's Episode: https://youtu.be/LvajsamXejc

Fulhaus: https://www.fulhaus.com

Medley: https://medleyhome.com

"Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys" by Joe Coulombe

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Why Every Interior Designer Needs a Podcast Jun 05, 2024

Show notes

As an interior designer or business owner, you may have seen your peers hosting podcasts and wondered if you should do the same. But will it lead to sales? Is it worth it? And do you really need to be on camera? Today's guest, Traci DeForge, is a podcast expert and has lots of insight on why every interior designer should have a podcast. Stay tuned!

With over 30 years of expertise in Broadcast Media, Executive Management, and Fortune 500 Business Consulting, Traci DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency. With a diverse career spanning, she's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, she pioneered the Franchise Media Model, supporting women-owned businesses & also co-founded the Podcast Professionals Association.

***

📲CONNECT with Traci:

Website: https://produceyourpodcast.com/

LinkedIn: https://www.linkedin.com/in/tracilongdeforge/

Instagram: https://www.instagram.com/produceyourpodcast/

Facebook: https://www.facebook.com/tracideforge

YouTube: https://www.youtube.com/@produceyourpodcast

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"The Artist's Way" by Julia Cameron

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Flat Fee vs. Hourly: How to Price Your Interior Design Services May 29, 2024

Show notes

What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services.

"As a true extrovert and entrepreneur, it was only a matter of time before I turned my passion for design into a business. I founded Daley Home alongside my husband Kasey in 2017. We are driven by great design and a seamless process, resulting in beautiful and predictable outcomes for our clients!"

***

📲CONNECT with Shelby and Kasey:

Instagram: @daleyhome

Pinterest: @daleyhomeatx

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"The Road Back to You: An Enneagram Journey to Self-Discovery" by Ian Morgan Cron

"The Advantage: Why Organizational Health Trumps Everything Else In Business" by Patrick M. Lencioni

🖼️DARLA’S BACKGROUND:

🏠Designed by Julianne Hendrickson, Hendrickson Interiors

Website: https://www.hendricksoninteriors.com

Instagram: @hendricksoninteriors

📸Photographed by Penlight Media

Website: penlightmedia.com

Instagram: @penlightmedia

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

How to Design Vacation Homes and the Joy in Niching Down Your Business May 22, 2024

Show notes

One of the best kept secrets in the interior design industry is designing for vacation homes. How do you do it? How do you get into it? What are the benefits? Today’s guests, Melinda Cahill and Suzanne Glavin of North Shore Nest, discuss the ins and outs of vacation home design. Stay tuned!

“We began North Shore Nest in 2004 from our basements in Glenview. Prior to launching, we were doing design projects on the side for family and friends while we worked our full time careers. When the market crashed, we made the decision to launch North Shore Nest full time, and we have spent the last seventeen years designing spaces for working professionals and young families along the North Shore. Our shared passion for great design paired with sensibility allows us to transform interiors into warm, livable spaces that stand the test of time. By taking a fresh updated approach to traditional styling and building rooms with layers, we are able to provide depth and individuality allowing our clients to live beautifully everyday. We are based in Glenview Illinois, serving the Chicago area and surrounding suburbs, as well as the Lake Geneva Wisconsin area. We are also currently working on new construction design projects in Scottsdale Arizona and Naples Florida and enjoy the diversity and learning opportunities offered by working in communities other than our own.”

***

📲CONNECT with North Shore Nest:

Instagram: https://www.instagram.com/northshorenest

Pinterest: https://www.pinterest.com/northshorenest/

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"While You Were Out: An Intimate Family Portrait of Mental Illness in an Era of Silence" by Meg Kissinger

Cabana Magazine: https://cabanamagazine.com/

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

REPLAY: How to Make Luxury Design Accessible May 15, 2024

Show notes

Can niching down your business actually multiply your income? Is it possible to make a luxury service like design accessible to more people? How do you set boundaries with clients and start attracting the type of people you love to work with? All this and more on today's episode with Elle & Yvette of Decorelle Studio!

We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility.

***

📲CONNECT with Decorelle Studio:

Website: https://www.decorelle.com/

Instagram: www.instagram.com/decorelle.co/

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"Great CEOs Are Lazy" by Jim Schleckser

"Outliers: The Story of Success" by Malcolm Gladwell

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

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