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    Designed by Wingnut Social | Interior Design Business

    The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell.
    #interiordesign

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    Latest Episodes:
    Instagram Reels VS TikTok: The Game Begins - Episode 173 Aug 17, 2020
    Show notes

    It’s official, after a test-run in a few countries, Instagram Reels is officially available in 50 regions—including the US. They fast-tracked their launch because of the increased pressure Trump has placed on the sale of TikTok.

    So what will come of Instagram Reels? Will they compete with TikTok, or be another Facebook flop? Only time will tell...but until then, check out this Wingnut Social Monday Marketing Minisode for all the deets on Instagram Reels!

    What You’ll Hear On This Episode of Wingnut Social
    • [1:13] Instagram Reels has launched everywhere!
    • [2:33] A TikTok alternative or Facebook flop?
    • [3:16] What do Reels have that TikTok doesn’t?
    • [5:00] What does this mean for designers?
    • [5:35] The only downsides to Instagram Reels
    • [6:21] TikTok NEEDS to sell—so who’s buying?
    • [6:36] Instagram Reels Recap
    • [10:13] Blooper Reel!
    Resources & People Mentioned
    • Wingnut Social Episode 163
    • Instagram
    • TikTok
    The benefit of Instagram Reels for Designers

    The first advantage from the designer side is that you’re already used to using Instagram, so it will likely be an easier transition—or very little transition at all. Darla and Natalie outlined how to access and use Instagram Reels in episode 163, so check that out for all the technical details.

    Reels allow you to record and edit a 15-second multi-clip video with music (audio provided OR your very own). You can also speed up and slow down parts of a video. If you have a public account other people can use your audio for their reel and if it’s original, it will be attributed to you. If your account is private, it will only be shared to your feed.

    The only thing that distinguishes Instagram Reels from TikTok? The AR filters that are available. It’s Instagrams way of trying to reel you in and discover original content meant to entertain and inspire others. Your Reels can also be found on the explore page.

    What are the only downsides of using Instagram Reels? Listen to find out!

    Instagram Reels: A viable alternative to TikTok—or just a copycat?

    Trump has been adamantly stating that TikTok will be banned unless they’re bought out by a US-based company. TikTok NEEDS to sell—so who’s buying? He gave contenders until September 15th to make their move or he’s pulling the plug. Microsoft and Twitter have both been rumored to be interested in the purchase.

    But it would be a HUGE purchase: TikTok is valued at $50 billion. So based on the fact that Instagram is a platform you know, like, and trust—perhaps TikTok will fizzle out? On the flip-side, will Instagram Reels really compete? It’s basically a copycat of TikTok—so will it catch on? Or go down in flames?

    Darla still LOVES TikTok and thinks someone will buy them out. But if you were resistant to learning yet another social media platform, Instagram Reels is the way to go. Either way, the TikTok clock is ticking down. September 15th will come quickly—and you can bet Darla and Natalie will report what happens right here!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Desi Creswell Shares How to Cultivate a Healthy Mindset - Episode 172 Aug 12, 2020
    Show notes

    Are you a designer struggling to cling to a healthy mindset, unable to balance your work and home life? Do you find yourself always focusing on the negative instead of the positive things in life? You’re not alone in your struggles. Desi Creswell has been there—but has found a way out of the muck. If you’re ready to create the life you envision and NOT be overwhelmed with day-to-day operations, projects, and clients—listen to this episode of Wingnut Social.

    Desi Creswell is a certified life and business coach who helps interior designers stop feeling overwhelmed. Her goal is to help them achieve next-level success with more freedom and fulfillment. She is also an award-winning interior designer. Her passion is to help designers build thriving businesses that enrich their lives as a whole.

    What You’ll Hear On This Episode of Wingnut Social
    • [3:32] International Window Coverings Expo 2020
    • [4:47] All about Desi Creswell
    • [7:26] Desi’s shift from designer to coaching
    • [10:00] It’s time to develop a work-life vision
    • [11:54] Give yourself grace—because it’s a process
    • [13:02] Do you actually have the resources to delegate?
    • [15:31] How to embrace a healthy mindset
    • [17:48] Desi’s system: The 4 C’s (Dan Sullivan)
    • [20:05] Carry a healthy mindset into social media
    • [23:02] Can you maintain a sense of privacy and self?
    • [25:07] Desi shares a personal development example
    • [27:49] You have the right to be YOU
    • [30:49] What up Wingnut! Round
    • [33:38] Connect with Desi + FREE daily planner!
    • [35:00] Only dead people can’t…
    • [39:27] Blooper Reel!
    Connect with Desi Creswell
    • Desi’s Website
    • FREE Daily Planner
    • Follow on Instagram
    • Connect on LinkedIn
    • The Life Coach School
    Resources & People Mentioned
    • IWCE Expo!
    • Curio Electro
    • BOOK: The Answer to How is Yes
    • BOOK: Daring Greatly
    • BOOK: Self-Compassion
    • BOOK: The 4 C’s Formula
    Develop a work-life vision

    Desi started her career in commercial interior design and transitioned into residential design. She then made the transition to her own design firm to be more in control of her schedule and start a family. She was completely overwhelmed. It wasn’t until she hired her first coach that she could blend being an entrepreneur and a Mom. As she began to see results, she realized someone needed to provide that help to the design industry—and she wanted to be that person.

    Desi now works with clients to develop a work-life vision and cultivate a healthy mindset. She asks you to think: How do business and life overlap and intertwine? How do they support each other? Once you have that vision in place, you can use it as a filter for making decisions.

    But what’s your practical limit? How much time can you give to your business? What expectations are you placing on yourself? What are the priorities in your life? What are the priorities in your business? Are the things that you’re doing to contribute to those priorities, or taking them away? Desi notes that you must delegate, delete, or automate different parts of your business.

    Do you take change one day at a time or give yourself a timeline? What if you aren’t in a position TO delegate? How do you learn to say no? Keep listening to hear Desi’s thoughts!

    The difference between a negative mindset and a healthy mindset

    We all have inherent negative mindsets—to a certain percent. You’re never going to feel happy all of the time. Desi notes that you can expect that half of your thoughts will be negative. But you have to learn to see the story that you’re telling yourself about yourself. Do you constantly find yourself saying:

    • “I’m never going to get it done.”
    • “I’m never going to have enough time.”
    • “I’m always behind.”

    We all have certain narratives that are on repeat. We have 60,000 thoughts a day. They’re often running in the background and we don’t know they’re even there. So how do we shift those thoughts from a negative frame of mind to a healthy mindset?

    Desi points out that the first step is to create awareness. Once you have awareness, you can begin to catch those negative thoughts. Our thoughts create a feeling that drives action and produces results. Ask yourself: What are the beliefs I want to adopt that would produce a better result?

    Desi also notes that you have to keep Dan Sullivan’s 4 C’s in your mind:

    1. Courage: You have to have the courage to do something different.
    2. Commitment: You need the commitment to be willing to do it no matter what.
    3. Capability: You develop the capability and from there you develop confidence.
    4. Confidence: You don’t need to have the confidence to take action—just the courage to get started. Confidence does not have to be because of an external circumstance.

    How do you continually embrace a confident and healthy mindset and carry it over to social media? How do you maintain a sense of privacy and/or self? Listen to the whole episode to benefit from Desi’s wealth of knowledge on building a healthy mindset!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    YouTube Mid-Roll Ads Requirement Revamped - Episode 171 Aug 10, 2020
    Show notes

    YouTube will now allow shorter videos to be eligible for mid-roll ads! As of July 2020, YouTube will automatically add mid-roll ads to videos 8 minutes or longer. Before this change, YouTube only allowed mid-roll ads on 10-minute videos. Why are they making the shift?

    There’s some speculation that they’re doing so because advertising rates on YouTube have dropped by nearly 50% since February—even though viewership increased during COVID-19 lockdowns. YouTube is likely trying to increase ads to boost their lost revenue. Learn more about what the change means for you in this Monday Marketing Minisode!

    What You’ll Hear On This Episode of Wingnut Social
    • [0:52] Natalie had the BEST time of her life
    • [2:05] YouTube Mid-Roll Ads explained
    • [4:01] Generate revenue with YouTube videos
    • [5:26] Why YouTube is making the shift
    • [6:53] Newsworthy mentions
    • [8:06] Blooper Reel!
    Resources & People Mentioned
    • YouTube
    YouTube mid-roll ads explained

    When you upload a video that is 8 minutes or longer, you have the option of manually placing the mid-roll ads or having YouTube automatically place them. But if you aren’t happy with where they’re dropped, you have the freedom to move them around. Don’t want ads on your videos? No problem. You always have the option to turn off mid-roll ads if you feel it won’t be appropriate in your video content. You can set it so that any video 8 minutes or longer get an ad OR turn midroll ads off and on for each individual video.

    Even better, YouTube is essentially paying YOU to run those ads. You simply need at least 1,000 subscribers and 4,000 watch hours on your channel to monetize your videos. Thanks to YouTube’s update, you can exercise monetization options even if your YouTube video is shorter than 10 minutes. So if you have the required subscribers and watch hours—cha-ching.

    Why the change of heart?

    As mentioned earlier, YouTube has seen decreasing numbers of ads on their platform as businesses have scaled back on their marketing dollars. Secondly—as more platforms like Instagram and TikTok are starting to add monetization options—YouTube may be trying to ensure that their creators stay on their platform.

    Previously, to generate revenue, creators were forced to produce longer videos—whether or not they had enough content to support it. By reducing the timeframe to 8 minutes, content creators are under less pressure to stretch out their content. This makes it easier for designers to meet the minimum mid-roll ad requirements and grow their audience.

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    How to Pivot Your PR Approach with Courtney Pisarik - Episode 170 Aug 05, 2020
    Show notes

    Your PR approach is more important now than ever. With the impact of the Coronavirus, the Black Lives Matter movement, and the upcoming elections—the world is in turmoil. Designers MUST pivot and take a moment to craft their PR approach to be sensitive to the world around them. In this episode of Wingnut Social, Courtney Pisarik joins Darla and Natalie to talk shop about her firm's PR approach mid-pandemic.

    Courtney Pisarik is the founder and owner of Ink PR, which is a boutique public relations firm specializing in communications for interior designers and other home professionals. After a storied career in lifestyle and entertainment, she made the shift from the lifestyle industry to focus solely on interior design. She’s never been more focused, successful, and happy. Listen to hear her story!

    What You’ll Hear On This Episode of Wingnut Social
    • [2:38] Miami is the #1 COVID hot spot
    • [3:59] Courtney Pisarik of INK PR Group
    • [6:04] What made Courtney focus on design professionals?
    • [7:56] The PR world has expanded exponentially
    • [10:51] How the economic crisis is impacting the PR world
    • [13:43] Adapting to the changes the business has implemented
    • [14:51] How have pitches must pivot to accommodate the current reality
    • [17:29] Interior Designers: How to pivot your approach on a DIY level
    • [21:03] Virtual events and webinars: will they stick around?
    • [27:53] What up Wingnut! Round
    • [31:17] Supply is so limited right now
    • [35:44] Blooper Reel!
    Connect with Courtney Pisarik
    • Follow on Twitter
    • Connect on LinkedIn
    • Follow on Instagram
    • The Comm Collective on LinkedIn
    • The Comm Collective Website
    Resources & People Mentioned
    • Ink Public Relations & Marketing
    • Ink PR Group on Instagram
    • High Point Market
    • Genevieve Trousdale
    • Timothy Corrigan
    • BOOK: Hotel Pastis
    How to pivot your PR approach on a DIY level

    Everyone is in the process of adapting. Courtney points out that her firm learned quickly that they had to pivot and pitch things that were relative to the news cycle. She emphasizes that you have to stay in touch with what’s happening in the world around you. Above all, she notes that you need to remember the power of human connection: “We’ve all learned our currency and our value is in our relationships with our friends and our media.” They are the #1 priority for Courtney and her team.

    With that in mind, how do you pivot your PR approach? How do you connect with editors and magazines on a different level to get your work out there? Courtney recommends taking the time to do some basic research. What does the magazine cover? What is their aesthetic? Learn about the editor—where do they live? Do they love dogs? Do they drink coffee? Take a minute to be a human being. How would you interact with them if you were introduced in person? Find a way to cultivate that connection.

    She points out that you can even review their social media channels and see what they’re passionate about. Take the time to read their previous writing or articles and reference them in your communication. It will change the conversation. At the end of the day, we are all human beings and want to be appreciated and recognized for what we do. PR teams are really salespeople. Courtney points out that they’re trying to sell the messaging and the imagery that we have. The fact of the matter is that you need to know your product and know your buyer.

    It’s time to include webinars and virtual events in your PR approach

    How else do you need to pivot your PR approach? Do webinars and virtual events have a place when it comes to PR? Courtney agrees with Darla and Natale—virtual events are here to stay. Courtney's firm is constantly producing programming for clients and brands and attending webinars herself. She’s doing Instagram takeovers, setting up panels, and even has some webinars in the works leading up to High Point.

    Courtney is working with a designer—Genevieve Trousdale—who will be launching an online portal resource for interior designers. They’ll be invited to share their resources to connect on a granular level and work as a team. Her firm has focused almost completely on webinars leading up to the launch.

    They've also been hosting a webinar series called “Save our Suppliers”. The goal was to connect designers desperate to shop with brands looking to get in front of designers. Makes get on the webinar and share their new products and when they can get it out. This was a great way to break down some doors during the pandemic.

    On top of everything already on Courtney’s plate, she’s also co-formed another webinar called ‘The Comm Collective’ with programming every week. They come together to discuss issues happening in the industry and take turns producing their own programs. They’ve invited editors from House Beautiful and Good Housekeeping to moderate the conversations.

    The long and short of it? Video, webinars, and all things virtual isn’t going anywhere. It’s here to stay. To hear all of Courtney’s ideas and recommendations for tailoring your PR approach, listen to the whole episode!

    The Comm Collective hosts a webinar every Thursday at 4pm est and anyone is invited to join!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Article Modern Furniture

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Go LIVE from Facebook Messenger Rooms - Episode 169 Aug 03, 2020
    Show notes

    Facebook created Messenger Rooms in April as an answer to Zoom who had more than quadrupled their users during the Coronavirus pandemic. The FREE Messenger Rooms have done so well that they’ve dug into Zoom’s market share—and even lowered their stock price.

    Now, Facebook is implementing a NEW feature into Messenger Rooms: The ability to go Live. This gives designers diverse alternatives and makes it more possible for large audiences (up to 50 people) to tune in and watch group video calls in real-time.

    What You’ll Hear On This Episode of Wingnut Social
    • [1:16] NEW: Facebook Messenger Room Livestream
    • [2:23] How do you go Live from Messenger Rooms?
    • [2:57] How is this different from a normal Live?
    • [5:16] What this feature means for designers
    • [6:22] What Facebook has up its sleeves
    • [8:38] Darla’s solo Blooper Reel!
    Resources & People Mentioned
    • Facebook Portal
    • Facebook Messenger Rooms
    • WhatsApp
    • Instagram
    Going Live in Messenger Rooms

    You can create a room from Facebook or Messenger Web and invite anyone to join—even if they don’t have a Facebook account. Viewers can join from their computer, phone, or tablet. You can broadcast that you’re going live to a profile, page, or group.

    You have control over where the room is shared, who can see it, and who can join. You can even add or remove participants from the room or as Darla put it—“Be your own bouncer.” How is this different from a normal Live? Can Facebook access the audio or video? Listen to find out!

    What the Live feature in FB Messenger Rooms means for designers

    If you can go Live with groups up to 50 in messenger rooms—for free—hello! That means designers can create webinars, host events with multiple guests or panels, share presentations, or launch courses right through Messenger Rooms. You can control who’s invited and who can see the Live.

    It can be a way to create a weekly or monthly VIP group for followers. They can participate, ask questions, and interact with you “face-to-face.” It’s great for networking. It can help you gain traction before moving on to paid platforms or before announcing a paid webinar.

    Facebook is building a serious connective infrastructure to help YOU build your empire. Give it a go, invite some people, see how it works out. What else does Facebook have up its sleeves? Find out by listening to the whole Monday Marketing Minisode!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Pamela Jaccarino Shares How Luxe Magazine is Connecting with Their Audience in Trying Times - Episode 168 Jul 29, 2020
    Show notes

    How do you resonate with your audience during times of crisis? How do you create meaningful and progressive changes in the content you provide? Where is the future of design heading? In this episode of Wingnut Social, the Editor-in-Chief of Luxe Interiors + Design Magazine—Pamela Jaccarino—joins Darla and Natalie to talk about how to communicate with your audience, ways the magazine has pivoted in response to recent times, and the future of the design industry.

    Pamela Jaccarino is the founding Editor-in-Chief of Luxe Interiors + Design Magazine, the largest residential architecture and design brand in the country. She’s been in the position for 15 years and has been instrumental in the growth of the brand. She continues to champion its fresh vision and evolution. Don’t miss this educational and evocative episode!

    “If you want to be successful at anything that you do—no matter what it is—it’s always a challenge. There's always a mountain or a hill in front of you if you’re out for excellence.” — Pamela Jaccarino

    What You’ll Hear On This Episode of Wingnut Social
    • [5:21] Today’s guest is the Editor-in-Chief of Luxe
    • [6:10] Speaking to their audience during trying times
    • [9:25] How Luxe made some pivots in 2020
    • [14:25] The types of projects Luxe looks for in their pieces
    • [19:07] Luxe Connects—a B2B resource
    • [22:39] Has the Coronavirus impacted advertising?
    • [25:05] How to pitch a project to a magazine
    • [27:20] What up Wingnut round!
    • [31:13] Mercury...is in Retrograde
    • [34:05] Bubble-gum Blooper Reel!
    Connect with Pamela Jaccarino
    • Follow on Instagram
    • Connect on LinkedIn
    Resources & People Mentioned
    • Luxe Interiors + Design
    • DesignTV by Sandow
    • Curio Electro
    • BOOK: Anne of Green Gables
    • BOOK: American Dirt
    Resonate with your audience during times of crisis

    Luxe puts out 75 different publications across 14 regions in the country. It’s a big design machine. With the recent Black Lives Matter movement at the forefront of the world’s attention, Pamela points out that they felt it was important to listen and do better. She states that they’re “Ensuring that we have diverse voices through the pages of our magazine and in all of our platforms.”

    There is not enough diversity in high-end regional design. But it’s something Luxe has committed to for the long haul—they want to strive for meaningful change. They have a plan in place to ensure the changes they make are sustainable. The publication already gives voice to so many artisans, designers, and architects. They want to dig deep and look further for diversity because it enriches everything. Pamela emphasizes that all leaders in design should be doing this.

    It’s incredibly important to be sensitive and aware of what’s going on in the world—and how it impacts your audience. Listen to hear what types of projects Luxe looks for in their pieces and the different modes of communication they employ to resonate with their audience. Pamela also shares upcoming design trends and changes she sees happening in the industry.

    Luxe Connects—a B2B resource

    The great recession in 2008/2009 was an incredibly challenging time for everyone, including design professionals. Luxe has a lot of regional advertisers that partner with them and they wanted a way to communicate and facilitate conversations. They initiated the Luxe Connects program in 2008 and never looked back. They now host 50–60 Luxe Connects across the country.

    They continued to host these virtually during the Coronavirus crisis. It not only facilitated necessary dialogue between businesses but gave Luxe a true birds-eye view of what is happening in the luxury residential design sector. Pamela believes we will see a post-COVID change in architecture and design to better reflect situations where families are working and living in their homes 24/7. There is a lot of movement happening in the design world.

    Through these conversations with their partners, they’ve learned that businesses continue to feel the need to market and advertise, as well as stay connected and get their message out there. Designers’ pipelines are staying full. Overall, Luxe launched Connects because they desire to be a brand that’s there to serve their partner’s needs in any way that they can.

    Want more information on Luxe Connects? Reach out and connect with a regional publisher!

    Listen to the whole episode to hear Pamela share how to properly pitch a project to Luxe—or any magazine. Luxe continues to be a mover and shaker in the design industry. Listen to this episode for some unique insight from their editor-in-chief!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Article Modern Furniture

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Your Pinterest Feed is Getting a Makeover - Episode 167 Jul 27, 2020
    Show notes

    Your Pinterest feed will NEVER be the same! Why? Because Pinterest has updated its algorithm to make room for new content—and creators. Pinterest has introduced a real-time ranking system for your home feed called controllable distribution.

    They’ll be able to balance the types of content that will be shown in a pinner’s home feed. Why are they changing it? What will your Pinterest feed look like? Give this Monday Marketing Minisode a listen to find out! Plus, you’ll find out whether or not Darla can make it a week without talking about TikTok...

    What You’ll Hear On This Episode of Wingnut Social
    • [0:38] All about your Pinterest Feed
    • [1:57] Why are they changing it?
    • [2:44] The content will be based on a percentage
    • [4:42] What does this mean for designers?
    • [6:05] Blocking inappropriate content from your feed
    • [6:54] Today’s big Pinterest takeaway
    • [8:53] The ever-amusing blooper reel!
    Resources & People Mentioned
    • Pinterest
    Bringing NEW content to your Pinterest Feed

    Pinterest doesn’t want your feed to be stale. Secondly, they want to expose you to new content that you typically wouldn’t be exposed to. Part of the algorithm update is in response to the Black Lives Matter movement to give wonderful creators their fair share of visibility.

    Now they’ll slide some things into your home page they think you might like. If Pinterest decides they want to add 4% more video content to your feed, the controlled distribution algorithm will automatically be able to achieve distribution while still respecting your content preference.

    But the algorithm isn’t changing completely. It’s only applied after the traditional home feed ranking algorithm. So it’s an added layer to help expose you to new creators and new content. Pinterest used to rely on engagement data to drive it’s pin recommendations. But they must evolve. In the words of Neil Armstrong, “That's one small step for man, one giant leap for mankind.”

    What should designers include in their Pinterest content strategy?

    Pinterest is trying to attract more creators to the platform. So designers need to keep more content flowing in the form of creating original pins—including video. They haven’t outright stated they’re prioritizing video, but it’s the under-the-table vibe Darla and Natalie are getting.

    Video usually gets more engagement, likes, and comments, so it’s worth the investment.

    Social media platforms have been making a TON of updates lately. But Darla and Natalie point out it’s their job to stay on top of algorithm changes—and keep their listeners in the loop. It is pretty good job security!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    How to Embrace a Virtual Workplace with Chad James - Episode 166 Jul 22, 2020
    Show notes

    How do we negotiate the logistics of creating a virtual workplace? Can your design firm work remotely permanently? Are the cost savings worth it? Do you even want to go back to working in an office setting? If any of these questions are swirling around in your head, Chad James joins Darla and Natalie to dissect the topic. Don’t miss this episode of the Wingnut Social podcast!

    Chad James has been in the design industry for 23+ years. He leads a talented team of trusted designers in creating a uniquely tailored experience to each client they serve—centered on a meticulous approach to quality and design. They work to create custom residential and commercial construction including boutique hotels, refined restaurants, and beautiful homes.

    What You’ll Hear On This Episode of Wingnut Social
    • [1:33] Natalie’s Birthday present just happens to be...
    • [4:59] Chad James shares the pros and cons of going virtual
    • [7:01] Focus on creating some sense of normalcy
    • [9:04] Using Microsoft Teams to ease the transition
    • [15:34] Moving back into the office full-time
    • [16:56] The pros and cons of each option
    • [21:09] How to get a hold of samples in a virtual workplace
    • [23:32] Operating virtually and managing a team
    • [29:06] Should designers move to a virtual workplace?
    • [31:35] Something that surprised Chad when working virtually
    • [34:11] The importance of establishing personal connections with your team
    • [37:08] The What Up Wingnut Round!
    • [40:44] How to connect with the Chad James Group
    • [44:41] Can’t-miss blooper reel!
    Connect with Chad James
    • Chad James Website
    • Chad James Group on Instagram
    • Chad James Group on Facebook
    Resources & People Mentioned
    • Textbook: Professional Practice for Interior Designers
    • Microsoft Teams
    How Microsoft Teams eased the transition into a Virtual Workplace

    Nashville had a large influx of cases early on in the Coronavirus pandemic. This led Chad and his team to decide to shift to a virtual workplace. But how did they do it? How did they move their office home and make it a smooth transition? Chad notes that Microsoft Teams was the platform his team brought to the table. Chad was hesitant to use it—because he’s a loyal Apple guy—but they ended up loving it.

    Plus, it opened up a new realm of possibility for his clients. He’s able to share drawings, proposals, and screenshots while still being able to see their reactions over video. Chad admits that he’s an old dog when it comes to technology and he doesn’t like to learn new tricks but Microsoft Teams is user-friendly and easy to maneuver.

    Since his team has moved back to the office they’ve continued to use the platform for inner-office communication as well as client communication. What started as something that would ease the transition into a virtual workplace become a staple for their office.

    Weigh the move to a virtual workplace carefully

    Chad learned early on in his career that he needed separation of work and home life. Not only that, but he prefers to be in an office interacting with people and building on the relationships he’s formed. If you’re contemplating completely moving your team to a virtual workplace he notes that you have to decide what’s most important for your creativity and business mindset.

    For his business, that means moving back into the workplace, while embracing a few of the things that made the virtual workplace manageable for them, such as Microsoft Teams. But you have to consider what’s best for the functionality of your team. Chad notes that the Chad James Group is “About the relationship and the feeling and the experience more than just the day-to-day design.”

    Managing and operating a virtual workplace

    Operating and managing a virtual workplace can be an easy shift—depending on how much you trust your team. Chad points out that he has a director of operations that is the glue that holds everything together. He knows Chad’s schedule better than he does. As a creative, Chad can get a bit overwhelmed if he looks too far into the future. Having a Director of Operations helped ground him in the day-to-day and take everything a moment at a time.

    One of Chad’s biggest concerns, when they shifted to a virtual workplace, was the eventual transition back into the office. He didn’t want his team to develop poor habits while working from home. So from the very beginning, they had a morning Microsoft Teams call where he saw everyone dressed with hair and makeup done—showered and prepared as though they were going to the office.

    One of Darla’s favorite phrases is “How you do anything is how you do everything.” and this is an example of that. Getting up and getting ready for the day puts you in a mind-space where you’re ready to actually work and not be lackadaisical and comfortable.

    Create a place of transparency for your team

    When Chad’s Dad passed away a few years ago, he realized he needed to be very purposeful with the remaining years of his life. He chose to be purposeful about his intentions and how his team, company, and clients saw him. When his team transitioned into a virtual workplace he knew it was important to continue to foster an environment where everyone talked openly and honestly about how they were dealing with their emotions.

    He points out that as a business owner, there will always be things that you keep in your side pocket and deal out when it needs to be dealt. This time wasn’t just about business, but about each other. It’s so easy when you’re not working in an office to become detached and distant and to lose the human connection.

    Chad points out that you don’t want to hear that someone on your team experienced a hurt or loss and you didn’t know about it. He emphasizes how important it is that you remain connected and talk through emotions with your team.

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Article Modern Furniture


    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Your Instagram Comments Section is Getting a MAJOR Upgrade - Episode 165 Jul 20, 2020
    Show notes

    Your Instagram Comments Section is Getting a MAJOR Upgrade - Episode 156

    Instagram is rolling out yet another new feature that allows you to—drumroll please—PIN your favorite Instagram comments to the top of your thread! Do you want to put a superfan’s comment in the spotlight? Or move negative comments further down your feed? Now you can! In this Wingnut Social Monday Marketing Minisode, Darla and Natalie share how to pin Instagram comments—and why a designer would want to.

    What You’ll Hear On This Episode of Wingnut Social
    • [0:36] WHY are they doing a podcast at 5 am?
    • [1:36] You can now PIN your Instagram comments
    • [4:58] Instagram is implementing anti-bullying measures
    • [6:25] The commenter will get notified of the pin
    • [6:45] How do you actually pin the comment?
    • [7:03] What does this mean for designers?
    • [9:07] Blooper Reel!
    Resources & People Mentioned
    • Instagram
    WHY the Instagram comments feature is all the rage

    If you have a post on Instagram that’s performing well and a superfan posts an excited and cheery comment, you want to promote it. Now, you can! To do so, you simply swipe left on the comment and click the pin icon and voilà! It will pin the Instagram comment to the top of the thread.

    It will be the first comment people see and serve to create excitement and buzz around the post. PLUS the commenter will get notified that you were so enthralled by their comment that you boosted it to the top of your thread. YouTube has embraced the pinned comments feature since 2016, so it was about time Instagram stepped up to the plate.

    This can even be a GREAT marketing tool for designers. How? Listen to the minisode to find out!

    Clean up your Instagram comments

    Even better—you’re allowed to pin up to THREE comments to the top of your thread. Why is this so important? It allows you to push negative comments—that you may not want to delete—further down and out of sight. So users can still see how you handle negative comments from a customer service point of view, but all of the focus and emphasis is on the positive comments.

    Natalie shares that Facebook and Instagram took 1.5 million pieces of content off the platform in the 4th quarter of 2019 and the 1st quarter of 2020 because of bullying and harassment violations. Instagram is going to add more anti-bullying measures to protect their users and encourage a positive environment. Pinning Instagram comments to the top of your thread means YOU have the power to control the environment of your account.

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)


    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Why The Design Industry Needs Reform with Malene Barnett - Episode 164 Jul 15, 2020
    Show notes

    There is a severe and noted underrepresentation of Black artists and designers in the design industry. Issues of cultural misappropriation are coupled with a lack of historical and cultural awareness—and it needs to change. Malene Barnett sought to bring about change when she founded the Black Artists + Designers Guild (BADG) in 2018, with a mission to “Build a more equitable and inclusive creative culture by advancing a community of independent Black artists, makers, and designers in creative industries.”

    Malene Barnett is an artist based in Brooklyn, NY. She founded the Black Artist + Designer’s Guild to combat a lack of representation of Black talent and culture in the design industry. It is a global platform seeking to represent a curated collection of independent Black artists, makers, and designers at the top of their game.

    What You’ll Hear On This Episode of Wingnut Social
    • [1:25] Natalie’s TikTok themed dreams
    • [3:30] Malene Barnett’s background in art + design
    • [5:50] Bringing issues of inequality to the forefront
    • [9:05] Had Malene seen improvement with the movement?
    • [10:55] The biggest challenge was getting support and people behind it
    • [12:27] What is the selection process like for designers who want to join?
    • [15:14] What does demolishing and rebuilding look like in education?
    • [16:34] Credit must be given to the originators
    • [18:20] Steps to take to support change (+ design reform)
    • [21:40] Cultural misappropriation in the design world
    • [24:06] What the mission and vision of the Black Artists + Design Guild
    • [26:53] What up Wingnut! Round
    • [29:02] How to connect with Malene Barnett
    • [32:26] Blooper Reel!
    Connect with Malene Barnett
    • Black Artists + Designers Guild
    • BADG on Instagram
    • Malene’s Design Website
    • Malene on Instagram
    • Connect on LinkedIn
    • Follow on Twitter
    Resources & People Mentioned
    • BOOK: I’m Not Done Yet by Dr. Cynthia Barnett
    • BOOK: White Fragility by Robin DiAngelo
    • BOOK: Me and White Supremacy by Layla Saad
    • What’s New What’s Next
    • Fabricut
    • Made Goods
    • Vaughan Lighting
    • De Le Cuona
    • Elle Decor
    • House Beautiful
    • Luxe Magazine
    • Business of Home
    • Architectural Digest
    The biggest challenges the movement faces

    When Malene founded BADG the support she garnished was very minimal. People would say, “Oh, that’s a nice gesture” but weren’t truly supporting her vision. ButMalene didn’t ask anybody for anything. She points out that most Black-owned businesses don’t have access to loans or family members who can invest in them. They’ve always relied on their community to support them. That’s why there needs to be more support from the design industry.

    With the recent movement brought to the forefront, Malene is seeing large companies reach out to develop long-term partnerships. It’s a step in the right direction. But there still needs to be significant improvement. Malene emphasizes that systems need to be demolished. This awareness of social justice and equality isn’t new. The uproars have happened over time. Malene notes that it’s a constant battle: “We’ve always been fighting for the right to just be and be human.”

    There’s a lot of work that has to be done. Malene shares how the design industry is one of the least transparent industries—keep listening to hear why.

    Design education needs to be demolished and rebuilt

    Malene firmly believes that the whole design education system needs to be rebuilt. She points out that if you go to school for design, you’re usually being taught from the European perspective. Students are being fed the lie that modern design is European—but it isn’t. Modern design is of African descent.

    Malene uses Picasso as an example. He is credited with being one of the most influential artists of the 20th century—but much of his work isn’t truly his. He spent time in West Africa studying Yoruba sculptures. He was given the credit for the movement, but the basis of his art was Yoruba art.

    “We need to rewrite this narrative and give the credit to the originators of creativity and design and start leading with the indigenous voices—with the Black voices—and then talk about how these principles have been influenced in a particular person's practice versus the other way around.”

    Designers must educate themselves on Black culture and design. Malene points out that designers are using Kuba cloth from the Congo and Mud Cloth from Mali in their design as decorative items. This is cultural misappropriation. If Malene were to use it in her design, she’d be labeled as being “too ethnic”. “Ethnic” in and of itself is the wrong word to use. Malene points out that it has been used as a label for anything that’s non-white—and she refuses to accept that.

    Malene emphasizes that “This industry has been using black culture so much when it comes to design but yet not giving the credit to the people, to the community, to the culture—and all of that has to change.”

    Combating racism and underrepresentation begins with personal change

    Malene asks, “How uncomfortable do you want to get? How much are you willing to give up?” She notes that supporting the movement is about going deeper and starting with working on yourself. It will require asking difficult questions and a willingness to be uncomfortable.

    Decolonize yourself, read books and articles, attend events—learn about your industry. Take a good hard look at difficult topics such as redlining, the division of neighborhoods, and the homeownership disparity. Then you branch out and educate your friends and your family.

    What steps can you take to support BADG and Black Lives Matter? How can the design industry push for the necessary change and reform? Where can you learn more? Listen to this episode for more information and an eye-opening design education you've probably never gotten.

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Article Modern Furniture


    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


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