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    Technology

    Designed by Wingnut Social | Interior Design Business

    The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell.
    #interiordesign

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    Latest Episodes:
    Designing Space With a Human-Centered Perspective (with Chrissy Fehan & Sarah Davis) Oct 19, 2022
    Show notes

    What the heck is human-centered and data driven design, and how can it help you in your interior design business? Chrissy Fehan and Sarah Davis of Pophouse are here to fill us in on the importance of designing space with a human-centered perspective, and how the physical environment can have a positive impact on individuals. They’ll also share how this approach informed the Rock Ventures Headquarters, recently featured and on the cover of Interior Design magazine’s 90th anniversary edition.

    Sarah has over 17 years of experience working in business intelligence. She has performed extensive research in workplace strategy and has been instrumental in developing the strategy that informs the design for many Pophouse projects. Chrissy leads an interiors and industrial design team and oversees all brand strategy. Prior to her current role, Chrissy was an industrial designer and created numerous pieces of furniture, lighting, reception desks and outdoor spaces.

    ***

    ⭐️Chrissy and Sarah pride themselves on doing unconventional strategic and human-centered design. They use different types of evidence obtained from clients via interviews, surveys, and observations to understand how clients need to function in space. This combined with external research is used to drive their design. They believe spaces can positively impact people - how they interact, how they engage with each other. The space needs to be beautiful and aesthetically thoughtful, but if people can’t function in this space, it misses the mark. Chrissy and Sarah work to bring beauty and function together.

    ⭐️Pophouse thrives on a particular set of systems and processes that can be catered to different clients. The process usually begins with data collection, including client surveys and observation. Pophouse has also created mock settings for clients to utilize, and led focus groups. Talking to their clients in this manner helps gather feedback, which the clients are very willing to give because they care about the space they’re sitting in. To learn more about the teams they design for, Chrissy and Sarah gather information such as org charts, cultural documents, mission statements, core values, and more. They pair these internal findings with external discovery like benchmarking, research, and academic work. All of this information serves as the foundation for the design project and ultimately acts as a North Star to follow for the duration of the project.

    ⭐️Chrissy says that niching down their business has helped Pophouse in many ways. It has allowed them to bring on the proper team members that they need, and to grow their business. They are better able to see their future goals and pivot them around their clients’ needs. It’s helped them laser focus more - they aren’t stretched between many different types of design. Niching down has also helped Pophouse more thoughtfully select their clients and make sure their cultures align. Sarah explains that, even when niching down their business, there is still lots of diversity within the commercial office design space. Whether they’re designing a commercial office for a tech team, a marketing team, or a sales team, they all look totally different as the needs for each team vary. Chrissy explains that the scale of projects differs as well. Sometimes they take projects where they help a smaller client’s brand be visualized through their space.

    ***

    📲CONNECT with Chrissy & Sarah:

    Website: https://pophouse.design

    Instagram: https://www.instagram.com/pophousedesign/

    📲CONNECT with Darla:

    Darla’s Interior Design Website: https://darlapowell.com/

    Instagram: https://www.instagram.com/darlapowellhome/

    📚Resources & People Mentioned:

    “Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead" by Brené Brown

    "Identity Designed: The Definitive Guide to Visual Branding" by David Airey

    🏠FOLLOW Wingnut Social:

    Website: http://www.wingnutsocial.com

    Facebook: https://www.facebook.com/WingnutSocial/

    Twitter: https://twitter.com/wingnutsocial

    Instagram: https://www.instagram.com/wingnutsocial/

    Wingnut Webinars: https://wingnutsocial.com/webinar

    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

    🎧SUBSCRIBE to The Wingnut Social Podcast:

    Apple Podcasts: https://apple.co/3RJzmtK

    Google Podcasts: https://bit.ly/designedongooglepodcasts

    TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube


    Can I Add a Voiceover to My YouTube Shorts? | Mini News Oct 17, 2022
    Show notes

    Has YouTube finally caught up to TikTok and Instagram? Find out in this video! Darla is joined by Gavin, an SEO Manager at Wingnut Social, to discuss 3 interesting updates from Twitter, Instagram, and YouTube. The battle of the social platforms rages on!

    ***

    📲CONNECT with Darla:

    Darla’s Interior Design Website: https://darlapowell.com/

    Instagram: https://www.instagram.com/darlapowellhome/

    🏠FOLLOW Wingnut Social:

    Website: http://www.wingnutsocial.com

    Facebook: https://www.facebook.com/WingnutSocial/

    Twitter: https://twitter.com/wingnutsocial

    Instagram: https://www.instagram.com/wingnutsocial/

    Wingnut Webinars: https://wingnutsocial.com/webinar

    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

    🎧SUBSCRIBE to The Wingnut Social Podcast:

    Apple Podcasts: https://apple.co/3RJzmtK

    Google Podcasts: https://bit.ly/designedongooglepodcasts

    TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube


    Branding Your Interior Design Business (with Katie Saunders) Oct 12, 2022
    Show notes

    Should my brand style be the same as my design aesthetic? How can I go beyond aesthetics and form an emotional attachment with my audience? And what really is a brand besides just logos and fonts? Brand designer and strategist Katie Saunders is here to answer all of these questions and more.

    Brand designer and strategist Katie Saunders combines artistic talent with marketing strategy to create effective brands and websites for interior designers and other creative businesses. Using a collaborative approach, Katie provides her clients with strategy and implementation, creating custom branding that's authentic to their story and speaks to their ideal clients. Katie lives, works, cooks and plays a mean game of backyard basketball with her husband and two daughters in North Carolina.

    ***

    📲CONNECT with Katie:

    Website: https://www.popandgrey.com/

    Instagram: https://www.instagram.com/popandgrey/

    📲CONNECT with Darla:

    Darla’s Interior Design Website: https://darlapowell.com/

    Instagram: https://www.instagram.com/darlapowellhome/

    📚Resources & People Mentioned: “Atomic Habits” by James Clear

    🏠FOLLOW Wingnut Social:

    Website: http://www.wingnutsocial.com

    Facebook: https://www.facebook.com/WingnutSocial/

    Twitter: https://twitter.com/wingnutsocial

    Instagram: https://www.instagram.com/wingnutsocial/

    Wingnut Webinars: https://wingnutsocial.com/webinar

    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

    🎧SUBSCRIBE to The Wingnut Social Podcast:

    Apple Podcasts: https://apple.co/3RJzmtK

    Google Podcasts: https://bit.ly/designedongooglepodcasts

    TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube


    A New Instagram Update is Reinventing the DM | Mini News Oct 10, 2022
    Show notes

    Has Instagram gone too far this time with its latest and greatest features, and are you about to lose thousands of followers? Darla is joined by Emily Lisi, the Head Creative Wingnut at Wingnut Social, to discuss a new Instagram feature in the works that will allow you to Message or share your favorite posts directly with your followers.

    ***

    📲CONNECT with Darla:

    Darla’s Interior Design Website: https://darlapowell.com/

    Instagram: https://www.instagram.com/darlapowellhome/

    🏠FOLLOW Wingnut Social:

    Website: http://www.wingnutsocial.com

    Facebook: https://www.facebook.com/WingnutSocial/

    Twitter: https://twitter.com/wingnutsocial

    Instagram: https://www.instagram.com/wingnutsocial/

    Wingnut Webinars: https://wingnutsocial.com/webinar

    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

    🎧SUBSCRIBE to The Wingnut Social Podcast:

    Apple Podcasts: https://apple.co/3RJzmtK

    Google Podcasts: https://bit.ly/designedongooglepodcasts

    TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube


    Curating Meaningful Art for Your Interior Design Clients (with Liz Lidgett) Oct 05, 2022
    Show notes

    Curating art is one of the most fun, exciting, and difficult aspects of putting together an interior design project for your clients. Today's guest, Liz Lidgett is an art advisor, collector, and gallery owner - and she is going to help us through the process!

    Liz Lidgett is an art advisor, collector, and gallery owner based in Des Moines, Iowa. Liz is on a mission to change the way people feel about and experience buying art. She wants you to know that you don't have to be a millionaire to buy original artwork. She represents over 50% women and BIPOC artists in her gallery, and uses social media to market gallery art in a post-pandemic world. The gallery has an international reach, and Liz has been featured everywhere from Forbes to Martha Stewart.

    ***

    📲CONNECT with Liz:

    Website: https://lizlidgett.com/

    Instagram: https://www.instagram.com/lizlidgettgallery/

    📲CONNECT with Darla:

    Darla’s Interior Design Website: https://darlapowell.com/

    Instagram: https://www.instagram.com/darlapowellhome/

    📚Resources & People Mentioned:

    “Joyful” by Ingrid Fetell Lee

    🏠FOLLOW Wingnut Social:

    Website: http://www.wingnutsocial.com

    Facebook: https://www.facebook.com/WingnutSocial/

    Twitter: https://twitter.com/wingnutsocial

    Instagram: https://www.instagram.com/wingnutsocial/

    Wingnut Webinars: https://wingnutsocial.com/webinar

    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

    🎧SUBSCRIBE to The Wingnut Social Podcast:

    Apple Podcasts: https://apple.co/3RJzmtK

    Google Podcasts: https://bit.ly/designedongooglepodcasts

    TuneIn: https://bit.ly/designedontunein

    YouTube: https://bit.ly/designedonyoutube


    Is Instagram Releasing a ”Repost” Feature? | Mini News Oct 03, 2022
    Show notes

    Can you repost someone else's pictures and videos on Instagram? Darla is joined by Abby Coots, Social Media Manager at Wingnut Social, to discuss Instagram's upcoming repost feature that will allow you to share content from other accounts, similar to a retweet.

    ***

    ⭐️Instagram is testing a repost feature. What does this mean?

    Have you ever wanted to repost someone else's Instagram pictures or videos? You probably had to download an app (like Repost: For Instagram), search for the content again, and then when you finally posted it, there was a huge watermark on the picture. Well, this may no longer be a necessary process, as Instagram is currently testing a repost feature that will function similarly to retweets on Twitter!

    ⭐️Why should I care about Instagram's new repost feature? What are the pros and cons?

    For interior designers, this feature can be extremely helpful for your social media presence! Allowing others to share your content with the proper tags and crediting can lead to more brand awareness. What if you don't love the idea of your content being shared? Abby explains that, if and when this feature is released, it will be built into the app, so you won't be able to opt out or deny others from reposting your content. Another possible issue is whether or not the high amount of reposting will be flooding users' Instagram feeds.

    ***

    📲CONNECT with Darla:

    Darla’s Interior Design Website: https://darlapowell.com/

    Instagram: https://www.instagram.com/darlapowellhome/

    🏠FOLLOW Wingnut Social:

    Website: http://www.wingnutsocial.com

    Facebook: https://www.facebook.com/WingnutSocial/

    Twitter: https://twitter.com/wingnutsocial

    Instagram: https://www.instagram.com/wingnutsocial/

    Wingnut Webinars: https://wingnutsocial.com/webinar

    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

    🎧SUBSCRIBE to The Wingnut Social Podcast:

    Apple Podcasts: https://apple.co/3RJzmtK

    Google Podcasts: https://bit.ly/designedongooglepodcasts

    TuneIn: https://bit.ly/designedontunein

    YouTube: https://bit.ly/designedonyoutube


    Building Community Through Interior Design (with Maryline Damour & Jennifer Salvemini) Sep 28, 2022
    Show notes

    Today we're talking about building community through interior design - spoiler: it's great for your bottom line. Interior designers Maryline Damour and Jennifer Salvemini share some tips on finding your community, building connections, and keeping an open mind when it comes to your career path and growth.

    Maryline Damour is a founding partner and principal interior designer of Damour Drake. Her work has been featured in magazines including House Beautiful, Architectural Digest and Elle Decor and on PBS and The Drew Barrymore Show. Maryline is also the founder of the Kingston Design Showhouse, an annual showcase that celebrates Hudson Valley design and connects the design/build industry in the region.

    As a student of anthropology and philosophy, Jennifer Salvemini's academics evolved into a passion for aesthetic expression in all areas of culture. She developed an intense appreciation for deep sensory experiences and finds great satisfaction in fostering meaningful experiences for others. Jennifer's professional life straddles careers in hospitality and fashion spanning over 15 years in New York City. She began her interior design practice 5 years ago and has been creating happily in the Catskills ever since.

    ***

    ⭐️What does “building community through interior design” even mean?

    Today we’re discussing building community through design. What does that mean? As interior designers and entrepreneurs, we often find ourselves living in “business bubbles,” feeling isolated and that we’re constantly reinventing the wheel when starting our businesses. Jennifer explains the goal of community-building is to connect people to each other - makers to makers, builders to makers, designers to makers, designers to builders - to bridge all of these networks and create larger infrastructure, so we can support the individual work of one another while simultaneously creating opportunities for collaboration. When we work together, more interesting products get created. More projects emerge. There are more solutions to problems. And of course…it’s more fun! Plus, collaborating with other creatives and artists can have a positive impact on your local economy.

    ⭐️How can I build my community and connections without a show house?

    Jennifer finds that using Instagram to connect with other locals, whether it be restaurants or building communities or artists, has been wildly successful. What about growing your Instagram? Marilyne says the way to get a million followers is via targeting. If you target the people who are interested, they will amplify the message to others who are interested. Marilyne’s audience has grown by appealing to other creators. By targeting, you can grow your social platform in a way that matters to you and can ultimately feed your business.

    ⭐️Is it weird to have another interior designer in my community?

    It’s important to stay connected with your fellow designers. Marilyne thinks that competition is only a thing if you make it a thing. There are more opportunities when you collaborate, and the market is so diverse in need that your clientele is likely different from that of your collaborators.

    ***

    📲CONNECT with Marilyne:

    Website: https://kingstondesignconnection.com/

    Instagram: https://www.instagram.com/kingston.design.connection/

    📲CONNECT with Jennifer:

    Website: https://www.jenniferlsalvemini.com/

    Instagram: https://www.instagram.com/jls.lifestyle/

    📲CONNECT with Darla:

    Darla’s Interior Design Website: https://darlapowell.com/

    Instagram: https://www.instagram.com/darlapowellhome/

    📚Resources & People Mentioned:

    Marilyne's previous episode: https://youtu.be/gEes3uhw7gU

    "The Bone People" by Keri Hulme

    "Jitterbug Perfume" by Tom Robbins

    "A Natural History of the Senses" by Diane Ackerman

    🏠FOLLOW Wingnut Social:

    Website: http://www.wingnutsocial.com

    Facebook: https://www.facebook.com/WingnutSocial/

    Twitter: https://twitter.com/wingnutsocial

    Instagram: https://www.instagram.com/wingnutsocial/

    Wingnut Webinars: https://wingnutsocial.com/webinar

    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

    🎧SUBSCRIBE to The Wingnut Social Podcast:

    Apple Podcasts: https://apple.co/3RJzmtK

    Google Podcasts: https://bit.ly/designedongooglepodcasts

    TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube


    The New iPhone 14 Pro: Is It Worth It? | Mini News Sep 26, 2022
    Show notes

    Are you ready to trade in your iPhone for the brand new iPhone 14 Pro? Listen to this first! Darla is joined by Gavin, an SEO Manager at Wingnut Social, to break down the features of the brand new iPhone 14 Pro, and determine whether or not this is a worthwhile upgrade.

    ***

    📲CONNECT with Darla:

    Darla’s Interior Design Website: https://darlapowell.com/

    Instagram: https://www.instagram.com/darlapowellhome/

    🏠FOLLOW Wingnut Social:

    Website: http://www.wingnutsocial.com

    Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial

    Instagram: https://www.instagram.com/wingnutsocial/

    Wingnut Webinars: https://wingnutsocial.com/webinar

    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

    🎧SUBSCRIBE to The Wingnut Social Podcast:

    Apple Podcasts: https://apple.co/3RJzmtK

    Google Podcasts: https://bit.ly/designedongooglepodcasts

    TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube


    Why Trademarks are Crucial for Interior Designers (with Nicole Swartz) Sep 21, 2022
    Show notes

    Do you need to worry about trademarks if you're an interior designer? Attorney Nicole Swartz (Sprout Law) shares all the secrets about the trademarking process, costs, and what to do if you find someone using your brand name online.

    Nicole Swartz is the attorney behind Sprout Law, a law firm for women business owners. In 2015, she started a skincare line that was featured in hundreds of stores around the world and the Golden Globes giftbags. After two years, she had to rebrand the business because she didn't have a trademark. Now, she helps other women trademark their brands to avoid the same situation. Nicole is featured as an expert in Forbes, the Washington Post, Girlboss, and speaks at events like Alt Summit and SXSW.

    ***

    📲CONNECT with Nicole:

    Website: https://www.sproutlaw.com/

    Instagram: www.instagram.com/sproutlaw

    📲CONNECT with Darla:

    Darla’s Interior Design Website: https://darlapowell.com/

    Instagram: https://www.instagram.com/darlapowellhome/

    📚Resources & People Mentioned:

    "Unleash Your Inner Money Babe" by Kathrin Zenkina

    🏠FOLLOW Wingnut Social:

    Website: http://www.wingnutsocial.com

    Facebook: https://www.facebook.com/WingnutSocial/

    Twitter: https://twitter.com/wingnutsocial

    Instagram: https://www.instagram.com/wingnutsocial/

    Wingnut Webinars: https://wingnutsocial.com/webinar

    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

    🎧SUBSCRIBE to The Wingnut Social Podcast:

    Apple Podcasts: https://apple.co/3RJzmtK

    Google Podcasts: https://bit.ly/designedongooglepodcasts

    TuneIn: https://bit.ly/designedontunein

    YouTube: https://bit.ly/designedonyoutube


    How to Create Viral Instagram Reels | Mini News Sep 19, 2022
    Show notes

    Emily is joined by Gavin, an SEO Manager at Wingnut Social, to discuss best practices for Instagram Reels and what types of videos get boosted by Meta's algorithm.

    ***

    📲CONNECT with Darla:

    Darla’s Interior Design Website: https://darlapowell.com/

    Instagram: https://www.instagram.com/darlapowellhome/

    🏠FOLLOW Wingnut Social:

    Website: http://www.wingnutsocial.com

    Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial

    Instagram: https://www.instagram.com/wingnutsocial/

    Wingnut Webinars: https://wingnutsocial.com/webinar

    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

    🎧SUBSCRIBE to The Wingnut Social Podcast:

    Apple Podcasts: https://apple.co/3RJzmtK

    Google Podcasts: https://bit.ly/designedongooglepodcasts

    TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube


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