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    Arts

    Dear Art Producer

    Dear Art Producer connects the photography and video community with art producers in the advertising community. This podcast introduces you to different art producers, share the stories of their diverse career paths, explore what it means to stay relevant and examine industry topics such as marketing, estimating, directing, websites and more.

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    Copyright: © Dear Art Producer

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    Latest Episodes:
    051: Michael Kaminski, Exec Producer and Dir of Production at Juice Pharma Mar 31, 2020
    Show notes

    A popular guest returns to the show to share insights and wisdom from his home office. Michael Kaminski is Executive Producer and Director of Production at the Creative Healthcare Agency Juice Pharma in New York City, one of the epicenters of the coronavirus pandemic. Michael and Heather discuss the ensuing rise of illustration and animation in the absence of active shoots, how photographers and directors are creating stock libraries from their archives, the future of what productions will look like, appropriate and inappropriate marketing messages and tips for remote workflow and authentic connection with our community of creators. In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

    Mentioned in this episode

    Juice Pharma Worldwide

    Quip for Document Collaboration

    Zoom for Video Conferencing

    Slack for Team Communications

    Vimeo for Video Review

    More about our guest

    Find Michael Kaminski, Executive Producer and Director of Production at the Creative Healthcare Agency Juice Pharma on LinkedIn

    More about your host

    Heather Elder's Bio

    Heather Elder's Blog

    Heather Elder on Instagram

    Heather Elder on Twitter

    Heather Elder on LinkedIn

    Heather Elder on Facebook


    050: Jacki Angeletti, Senior Production Consultant, Ernst-Van Praag (EVP) Consulting (recorded pre CV-19) Mar 30, 2020
    Show notes

    Jacki Angeletti comes on the show today to share her experience being a production consultant as well as having worked decades on the agency side. Tune in for an interesting glimpse into the mystery of production consulting.

    Key Takeaways

    [:30] Heather introduces Jacki and they jump right into talking about the lack of communication that occurs which may be the cause of the "cost consultant mystery."

    [5:36] Why do clients hire third parties, cannot the agency provide the information? Jacki shares why she thinks production consultants are a thing.

    [6:41] Jacki speaks about how she likes to be involved at different stages, depending on the project and the producer.

    [8:35] Heather talks about her use of the hairy arm theory and asks Jacki to speak to how EVP handles their cost savings in a fair manner.

    [12:00] Get to know your cost consultant — and if not the individual, then the agency — so you can learn the best ways to work with them.

    [14:23] Heather talks about what she will be working on in her own practice in light of the conversation!

    [14:50] Procurement asks a lot of questions and wants detailed answers! Jacki explains how that can affect the kinds of questions she asks.

    [16:55] Jacki explains what procurement is.

    [18:36] Heather breaks down some of the complexities of the process — procurement, clients, internal clients, production consultants, etc. — and all of these people have a say in who gets awarded a job, so you may never know the full reason.

    [21:46] Jacki turns the table and asks Heather a question on being the preferred, second, or third bid and shares the procedural side of her job when it comes to those situations.

    [25:42] Jacki misses seeing the treatments!

    [26:32] Photographers: answer cost consultant questions as honestly as you can, they're not trying to cut you down, they are trying to reconcile other numbers they've seen.

    [31:06] Jacki is of the mind that it's better to be really upfront about lower budgets but bigger budgets can be more safely concealed for estimates, Heather shares her own perspective.

    [34:33] Jacki doesn't use pre-made forms because oftentimes you just can't compare apples to apples!

    [35:18] Important skills include collaboration and fairness, Jacki also takes a moment to bust a myth: we're not the bad guy!

    [39:16] Jacki asks what changes Heather has seen as a rep in the industry.

    [42:19] Heather shares what she told students at her old school in terms of changing the industry.

    [45:09] Heather thanks Jacki for coming on the podcast!

    Thanks for listening.

    In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

    Mentioned in this episode

    EVP Consulting

    More about our guest

    Jacki Angeletti at EVP

    Jacki Angeletti on LinkedIn

    More about your host

    Heather Elder's Bio

    Heather Elder's Blog

    Heather Elder on Instagram

    Heather Elder on Twitter

    Heather Elder on LinkedIn

    Heather Elder on Facebook


    049: Wendy Gordon, Executive Producer at Work Production Mar 26, 2020
    Show notes

    What does COVID-19 mean for the art production industry, and how can we prepare for the future? Wendy Gordon is Executive Producer of Work Production, an integrated content production company based in New York. In response to conflicting information and fears about safety, Wendy started the Facebook group "Production Resources Coronavirus" to provide a space where producers can share information, ask questions, and find community during this time of uncertainty. She joins the show to talk about what she's learning and how she's coping with social distancing. In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

    Mentioned in this episode

    Work Production

    Facebook Group: Production Resources Coronavirus

    More about our guest:

    Wendy Gordon at Work Production

    Wendy Gordon on LinkedIn

    More about your host:

    Heather Elder's Bio

    Heather Elder's Blog

    Heather Elder on Instagram

    Heather Elder on Twitter

    Heather Elder on LinkedIn

    Heather Elder on Facebook


    048: Hannah Soto, CEO Grey House Productions (recorded pre CV-19) Mar 16, 2020
    Show notes

    Hannah is Founder and CEO of Grey House Productions, a very value-driven human-centric company, she comes on the show to share an enormous wealth of information on the business as it unfolds in a production house.

    Key Takeaways

    [:30] Heather introduces Hannah and asks her to share how she made her way from studying photography to founding Grey House Productions

    [6:11] Hannah explains how she keeps it all together — business and life — and it's all about the team! But she also touches on the automation aspects that Grey House has been integrating to streamline operations.

    [8:21] Salsa dancing as a follower will help you turn off your 'Type A' personality for a while!

    [9:43] Clients come from three main avenues and Hannah details all of the ways brands come to work with the Grey House team.

    [11:37] Brands are getting smarter about creating and diversifying their shorter-lived content, and this may explain the increase in brand-direct work found at production houses.

    [12:37] Heather shares her perspective on the evolving client/agency relationship which opens up the floor for Hannah to ask her own follow-up question!

    [14:17] Hannah and Heather discuss the increasing creative control that brands are requiring as well as their requesting for creative input and guidance from photographers as opposed to agencies.

    [17:40] Client service might be the differentiating factor in a world where lines are blurred.

    [18:45] Hannah also talks about how she selected the company's core values as well as the name. But Team Grey House has recently come up with a 'top ten non-negotiables' and Hannah breaks down the interesting and profoundly human way this came about.

    [23:10] Hannah explains the estimating process at Grey House as well as how she keeps an eye on all the moving parts.

    [25:53] Sometimes, more than one photographer will be bidding for Grey House, and Hannah is adamant about not sharing any information during the bidding process.

    [28:11] Hannah asks Heather what the bidding process looks like on her side from estimates to treatments.

    [32:09] How does Hannah foster creativity in the bidding process? It turns out that the estimating process may be super creative in itself!

    [36:35] Motion is something that is only surprising to Hannah when it is absent! She talks about the lack of a solid motion understanding among photographers.

    [39:28] Hannah's secret sauce is strategy and Heather shares what "Elder silence" means.

    [42:12] Hannah answers Heather's two closing questions: favorite thing to do on a Sunday, and if you weren't a producer what would you be?

    [43:29] Heather thanks Hannah for coming on the podcast!

    Thanks for listening.

    In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

    Mentioned in this episode

    Elizabeth Ernst

    Paul Elledge

    Leasha Overturf

    Grey House Productions' Top Ten Non-Negotiables

    Tim Tadder's blog post on taking on the Director title

    More about our guest

    Hannah Soto at Grey House Productions

    Hannah Soto on LinkedIn

    More about your host

    Heather Elder's Bio

    Heather Elder's Blog

    Heather Elder on Instagram

    Heather Elder on Twitter

    Heather Elder on LinkedIn

    Heather Elder on Facebook


    047: Sheri Rosenberg, Writer and Producer Mar 09, 2020
    Show notes

    Sheri comes to the show today to share her perspective of having been an art producer and blogger turned brand direct writer. She speaks to the industry changes that propelled her into new avenues in advertising and shares tips for the people out there looking to pivot, as well.

    Key Takeaways

    [:30] Heather introduces Sheri and asks her to share how she made her way into art buying, blogging and writing by way of photo repping, trend forecasting, and forging her own path from NY to Miami.

    [5:47] The golden age of advertising — amazing hard work!

    [9:14] A New York girl at heart, Sheri went back to the East Coast and immediately started working freelance and her network enabled her to be successful at it.

    [11:00] Sheri touches on how experience affects the kinds of jobs you can land as a freelancer; obviously, we all want that great creative contract!

    [13:34] The future of agency advertising wasn't for Sheri in terms of production, so she built change for herself.

    [16:22] Sheri and Heather speak to the changes in the industry with increasing production demands and stagnant budgets.

    [22:32] What do brands value today?

    [24:13] Heather talks about the Heyday of freelancing when people were looking for freelance producers left and right.

    [26:00] Sheri shares her advice for people looking to pivot within the industry — be bold!

    [28:33] Age in the advertising industry can be a touchy subject, Sheri and Heather talk about their own experience.

    [33:32] Production skills can make you extraordinary in any career, and nothing can replace the feeling of being on set.

    [38:53] Heather thanks Sheri for coming on the podcast!

    Thanks for listening.

    In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

    Mentioned in this episode

    More about our guest

    Sheri Rosenberg's professional site

    Sheri Rosenberg's personal blog

    Sheri Rosenberg on Instagram

    Sheri Rosenberg on Twitter

    Sheri Rosenberg on LinkedIn

    More about your host

    Heather Elder's Bio

    Heather Elder's Blog

    Heather Elder on Instagram

    Heather Elder on Twitter

    Heather Elder on LinkedIn

    Heather Elder on Facebook


    046: Amy Shaw, Director of Production and Business Development at Canal Collective Mar 02, 2020
    Show notes

    Amy comes on the show today to share her award-winning experience in broadcast TV, digital, and content creation for luxury and beauty brands. She also provides insight into working brand direct and the art of celebrity and social influencer talent.

    Key Takeaways

    [:30] Heather introduces Amy and asks her to share how she made her way into production from being a magazine photo editor to jumping into advertising and proceeding to work for a long list of brands endorsed by celebrities!

    [9:53] Heather's dogs make an appearance in the podcast.

    [10:51] Amy touches on the changes she's seen at the agency, brand and freelance levels.

    [12:59] Heather breaks down a timeline of what used to be asked of her in terms of content as opposed to what is being required nowadays.

    [17:20] Amy currently does mostly brand direct work, she explains why this type of work is increasing as well as how the creative process goes on in-house.

    [21:32] Getting work as a freelancer unfolds at a different pace, but networking still takes the cake!

    [24:17] LinkedIn is an interesting tool and Amy has used it as a pool for resources on projects. Amy shares a funny story about Instagram's parents!

    [27:22] Amy speaks to her various involvements in the art community as a source for new artists.

    [29:44] Each brand has its own process for approving jobs, Amy shares some examples and touches on treatments and their almost standard nature.

    [32:06] Amy touches on a new trend she's been seeing where brands will fall in love with a photographer that represents them well and keep working with them for as long as possible. Heather agrees and drives the point home as well as opens up the conversation about surprising partnerships.

    [38:12] Heather thanks Amy for coming on the podcast!

    Thanks for listening.

    In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

    Mentioned in this episode

    More about our guest

    Amy Shaw on LinkedIn

    Amy Shaw at the Canal Collective

    Amy Shaw's website

    More about your host

    Heather Elder's Bio

    Heather Elder's Blog

    Heather Elder on Instagram

    Heather Elder on Twitter

    Heather Elder on LinkedIn

    Heather Elder on Facebook


    045: Jean Wolff, Visual Consultant, Art Producer Specialist and Senior Integrated Producer Feb 24, 2020
    Show notes

    Jean joins the show to talk about the changes she is seeing in the industry today — it used to be called the business, back in the day. Tune in for a free-flowing conversation on the evolution of advertising, from the advent of influencer marketing to increasingly complex NDA's.

    Key Takeaways

    [:30] Heather introduces Jean and asks her to share the story of how she made her way into such an interesting title! From Ogilvy to Tiffany to Ritz by way of Robert Mapplethorpe and Annie Liebowitz, Jean collaborated with a long string of creative pearls.

    [5:52] Jean speaks to the evolving ethos of the advertising industry as well as what she understands as being the biggest change in the business: consolidation and holding companies.

    [9:02] Having been at the forefront of the digital revolution in the industry, Jean can speak to the increasing speed at which changes are occurring.

    [12:13] Jean recounts the advent of influencers.

    [14:49] Now that Jean is consulting, the changes continue still with the clients being more and more involved and the expectations rising on smaller and smaller budgets.

    [16:36] Heather and Jean discuss the expanding expectation that photographers be able to manage whole sets from stills to motion. Jean shares the story of a shoot that embodies the amount of work that is demanded of everyone nowadays.

    [21:22] You can't have it all… Fast, cheap or good: pick two.

    [26:13] Turnover and agency mergers have created a space where big projects are more challenging to land and people are having to wear more and more hats and work on broader skill sets.

    [31:54] Being able to specialize is a great career boon, as are results and word-of-mouth!

    [34:21] Jean speaks to art production shifting towards project management more and more, as well as the increasing pace at which things occur.

    [39:43] Jean and Heather talk about NDA's, rights usage, and copyright.

    [46:21] You can be melancholy about the changes, but you have to adapt and grow.

    [47:08] If Jean wasn't an art producer, she would be painting in her studio!

    [49:09] Heather thanks Jean for coming on the podcast!

    Thanks for listening.

    In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

    Mentioned in this episode

    More about our guest

    Jean Wolff on LinkedIn

    More about your host

    Heather Elder's Bio

    Heather Elder's Blog

    Heather Elder on Instagram

    Heather Elder on Twitter

    Heather Elder on LinkedIn

    Heather Elder on Facebook


    044: Adrienne Darnell, Senior Integrated Producer at 360i Feb 17, 2020
    Show notes

    Adrienne Darnell comes on the show to share her own unique style of production and film photography. She is a bold, fearless, creative museum goth and she shares a wealth of hope and advice for driving your own path in a changing industry.

    Key Takeaways

    [:30] Heather introduces Adrienne and asks her to share the story of how she made her way into production and photography from studying to be an English teacher in Alabama.

    [5:17] A lot of Adrienne's current job is to find new talent; she touches on how her own path informs why she does what she does.

    [8:06] Treatments are super important especially as competition increases. Adrienne and Heather talk about the increasing ask for curated PDF and the labor-intensive bidding process.

    [11:39] Instagram is a huge tool for finding photographers — that's where you'll find the new and the unusual — even if she does do meetings and use books and websites.

    [14:24] Adrienne talks about commercial shoots with inexperienced photographers, it's important that everyone be aware and on-board.

    [17:01] Heather and Adrienne talk about the changing landscape of portfolio shows.

    [18:14] Adrienne walks us through her out-of-the-ordinary bidding process; she doesn't follow the traditional rigid format and her creatives trust her.

    [20:27] The end of the triple bid and the rise of the cost consultant.

    [22:36] Adrienne's work relies heavily on cooperation between different artists to maximize the reach of every project.

    [27:17] Motion is a 'sine qua non' condition today. Adrienne shares an Absolut story of motion.

    [31:23] Adrienne talks about her personal esthetic both as a producer and photographer — is museum goth a thing?

    [33:57] Adrienne shares important advice for producers starting out and people facing a changing industry.

    [38:58] "Darnell, find me a freakshow!" is what Adrienne is known for on her team.

    [39:24] Her favorite thing to do on a Sunday?

    [40:04] If she wasn't an art producer, she would run a gallery.

    [40:57] Heather thanks Adrienne for coming on the podcast!

    Thanks for listening.

    In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

    Mentioned in this episode

    More about our guest

    Adrienne Darnell on LinkedIn

    Adrienne Darnell on Instagram

    Adrienne Darnell's photography website | art production website

    More about your host

    Heather Elder's Bio

    Heather Elder's Blog

    Heather Elder on Instagram

    Heather Elder on Twitter

    Heather Elder on LinkedIn

    Heather Elder on Facebook


    043: Michael Kaminski, Executive Producer Director of Production, JUICE Pharma in New York Feb 10, 2020
    Show notes

    Heather is honored to welcome Michael Kaminsky to the show. With 15 years of experience in-house as well as experience as a photographer himself, Michael brings a wealth of information, tips, and insights and just all-around wisdom to listeners.

    Key Takeaways

    [:30] Heather introduces Michael and asks him to share the story of how he made his way into in-house photo and video production by way of photography — shooting rock stars such as The Rolling Stones, Nirvana, U2.

    [7:02] Michael speaks to the importance of paying your dues and surrounding yourself with mentors and people that are stronger, better, and faster than you.

    [8:02] Heather and Michael talk about three kinds of persistence — one of them is a no-go! And they touch on the networking aspect of this business.

    [11:34] There aren't many things people don't know about Michael, except this one thing he ate for B.B. King!

    [12:57] Michael gives a detailed explanation of the inner workings of content creation at JUICE pharma.

    [16:42] Finding photographers and directors primarily comes through in-person meetings, but today's world offers so many avenues! Michael likes email, websites, and postcards (he has a piece of advice on this one).

    [19:13] Michael shares his biggest contact 'DO NOT DOs,' unless you want to be blacklisted.

    [20:23] Creating a story or a brand for yourself as a photographer is important to the extent that Michael's team will be looking at all possible information they can find but the real key is how you connect with the creative team.

    [26:20] Heather shares the story of how Michael gave her the initial confidence boost not to ask who was bidding alongside her photographers.

    [29:57] Michael shares the good and bad details of the new era of bidding in terms of budgets in his corner of the world.

    [36:40] Motion projects are an integral part of Michael's work and if the project is meant to be broadcast, the pick will almost definitely go to a commercial director; Michael explains why this prejudice may be.

    [39:49] Michael shares his advice for photographers looking to do motion work. Having no motion isn't an option anymore.

    [44:25] Working with well-established photographers that aren't repped is okay, but a rep just makes everything simpler! A young photographer should consider getting repped when they aren't able to keep neutral about their work.

    [47:36] Travel, surf, and photography are what Michael would do if he wasn't a producer.

    [48:45] Heather thanks Michael for coming on the podcast!

    Thanks for listening.

    In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

    Mentioned in this episode

    JUICE Pharma

    B12 Studio

    More about our guest

    Michael Kaminski on LinkedIn

    More about your host

    Heather Elder's Bio

    Heather Elder's Blog

    Heather Elder on Instagram

    Heather Elder on Twitter

    Heather Elder on LinkedIn

    Heather Elder on Facebook


    042: Teri Heyman, Super Secret Tech Company Art Producer Feb 03, 2020
    Show notes

    Teri is a producer at a super-secret tech company! She joins the show today to talk about what experiences are priceless in this industry, how to grab her attention and some of the inner workings of her company.

    Key Takeaways

    [:32] Heather introduces Teri and asks her to share the story of how she made her way into art production after initially falling in love with advertising while watching Thirty Something when she was very young!

    [6:54] Teri touches on the skills she learned in her early career that she still uses today — she mentions the iconic waitressing experience!

    [9:15] A good accountant person is worth their own weight in gold!

    [11:20] A surprising thing about Teri is hard to find; she is readily transparent and very direct — what you see and hear, is what you get.

    [12:00] Teri's previous roles usually had her in more intermediate-sized budgets so she hasn't felt the enormous drop in finances other people may have, however, the onset of digital has had an impact on the amount of competition out there.

    [13:52] She speaks to the oft under-appreciated in-house creative teams.

    [16:10] Teri will look at any portfolio that comes in — her job is now to know who the best talent is out there! Teri usually shows her creative team a top 15 with some highlights.

    [18:50] Heather touches on the recent increase in requests for curated and custom .pdf's.

    [20:53] Teri's self-education was mostly on-line, she didn't really use sourcebooks, but she did build a good network of people — Heather and Teri discuss the importance of always putting your best foot forward since you may not even know when you are up for consideration.

    [23:49] The estimating process at Teri's company is pretty straightforward; she breaks it down into broad strokes but it's mostly firm bid.

    [28:19] Teri explains what her team looks like and how it interacts with the other teams in the company.

    [29:57] Her personal esthetic isn't something that Teri wants to bring into the projects as she doesn't think of herself as a very creative person — her skillset is elsewhere!

    [31:38] If Teri wasn't in art production, she would be in art production!

    [33:27] Heather thanks Teri for coming on the podcast!

    Thanks for listening.

    In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

    More about your host

    Heather Elder's Bio

    Heather Elder's Blog

    Heather Elder on Instagram

    Heather Elder on Twitter

    Heather Elder on LinkedIn

    Heather Elder on Facebook

    Tweetables (edited)

    "When you get good customer service you're surprised these days." — Teri H.

    "In-house creative teams know the brand to such an extent that they really are a force to make better decisions." — Teri H.

    "My creative team has got strong opinions! I'm happy if I can get them a short list of three that they're stoked on — that all three are great." — Teri H.


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