Dear Art Producer

Latest Episodes:

071: Alicia Potter, Founder and Creative Director, Faven Creative Feb 16, 2021

Show notes

Alicia Potter is founder and creative director of Faven Creative and is based in Boulder, CO. Her company's name is a blend of "Favorite" and "Haven" because it combines her two passions of Food and Design. Heather and Alicia talk about finding creative inspiration that isn't tied to your computer, how the e-commerce shift has influenced branding strategies, and how a brand can resonate and connect with consumers.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Alicia Potter on LinkedIn here.

Mentions:

Faven Creative

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Heather Elder's Bio

Heather Elder's Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

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070: Mattison Becker, Integrated Content Producer, Digitas Health Feb 11, 2021

Show notes

Mattison Becker is an integrated content producer with Digitas Health and is based in Philadelphia.

Heather and Mattison talk about the transformation of art buyers to art producers to integrated content producers, remote production during COVID-19, communications best practices and remote streaming solutions. They also discuss creating meaningful content within the current protocols, estimating, treatments, producer recommendations and marketing.

More about our guest:

Find Mattison Becker on LinkedIn here.

Mentions:

More about your host:

Heather Elder's Bio
Heather Elder's Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook

069: Will Chau, Whole Foods Market's Director of Creative and Branding Oct 29, 2020

Show notes

Will Chau is the Director of Creative and Branding at Whole Foods Market, where he oversees all aspects of marketing communications and design. Previously, he was a Creative Director at GSD&M, and he has created award-winning work for clients such as BMW, Southwest Airlines, Kia Motors and Kohler. His work has been featured in Cannes, One Show, CA Advertising, Graphis, and The London International Automotive Awards.

Heather and Will talk about the excitement that can come from The Great Pause happening now, breaking the portfolio mold, building an in-house creative team and how in-house agencies use outside agencies. They also discuss the in-house agency structure and model, the Whole Foods working culture, evaluating creative partners, live-streaming and remote shooting, the types of marketing that creatives are sending and the importance of mentoring.

More about our guest:

Find Will Chau on LinkedIn here.

Mentions:

Austin Creative Department

More about your host:

Heather Elder's Bio
Heather Elder's Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook

068: Heather Black, Senior Integrated Freelance Producer Oct 23, 2020

Show notes

Heather Black is a Senior Integrated Freelance Producer based in NYC. She currently freelances at 21 Grams with previous experience at such creative agencies as 72andSunny, Droga 5, Deutsch and Preacher on accounts such as Adidas, Coca-Cola, Facebook, Google, Harley Davidson and Under Armour. The Heathers talk about production for advertising, the importance of mentors, the state of the industry, especially for freelance producers and integrated productions across broadcast and print. They also discuss creating project estimates and marketing during Covid as well as Heather B's process for selecting potential creatives for a project.

More about our guest:

Find Heather Black's portfolio here https://www.heatherblackproducer.com/, on Instagram here and on LinkedIn here.

Mentions:

FreelanceArtProducer.com

More about your host:

Heather Elder's Bio
Heather Elder's Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook

067: Jason Lindsey, Photographer and Director Oct 16, 2020

Show notes

Jason Lindsey is a Photographer and Director on the Heather Elder Represents roster. Jason was a creative director in a previous life, and he shares how those skills help him navigate our new normal. Heather and Jason talk about creating meaningful content under Covid restrictions, researching safety protocols, streaming technologies for on-set and on-location (cellular internet, wireless hotspots, multiple carriers, etc.) and pre-production. They also discuss Covid protocols, managing streaming calls and communications for clients, what agencies and clients can do now to prepare for the content they want in the future and using Covid as a creative inspiration versus a restriction.

More about our guest:

Find Jason Lindsey's portfolio site here: https://jasonlindsey.com/. You can also find Jason on Instagram @JasonLindseyPhoto as well as on LinkedIn.

More about your host:

Heather Elder's Bio
Heather Elder's Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook

066: Mark Seliger, Photographer and Director Oct 02, 2020

Show notes

Mark Seliger is a New York-based photographer and director who created iconic images for Rolling Stone and Vanity Fair. He has famously photographed A-list actors, musicians and politicians. Heather and Mark talk about how he began his career, falling in love with photography through its process, creating images through ideas and concepts, the role of access in photography success, tapping into the creative potential of a project, finding the ultimate empowerment of an artist, becoming your own brand and how clients are looking for creative partners differently than before. They also discuss self-assignments, the purpose of one's art and how to be reflective about one's art, where the industry is going and the value of printed photography.

More about our guest:

Find Mark Seliger's portfolio site here: https://markseliger.com/. You can also find Mark on Instagram @MarkSeliger as well as on YouTube.

Mentions:

"The City that Finally Sleeps" photo essay project for Vanity Fair
New York Cares: The Way to Volunteer
RAD in Los Angeles
Rusty Truck Band

More about your host:

Heather Elder's Bio
Heather Elder's Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook

065: Steve Ross, Head of Production at Allstate Sep 30, 2020

Show notes

Steve Ross is Head of Production at Allstate in Chicago. He worked with McGarryBowen for years but recognized that the industry was changing and moved to Allstate where he's helping to set up their in-house agency.

Heather and Steve talk about the perspective of being on the agency side and the brand side, setting up new internal processes and structures in the time of Covid-19 and the limitations of shooting remotely vs. on-set. They also discuss padding pre-production and post-production time, more efficient communications processes and how artists are staying in touch.

More about our guest: Find Allstate's Head of Production Steve Ross on LinkedIn.

More about your host:

Heather Elder's Bio
Heather Elder's Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook

064: Adina Hilton, Producer at Dagger Sep 08, 2020

Show notes

Adina Hilton is a Producer at Dagger in Atlanta. Dagger is an independent agency that recently won Silver in AdAge's Southeast Small Agency of the Year. And despite the pandemic, it is still growing. Adina produces all of the video and photo shoots at the agency, and her busiest account is the social work they do for Aflac.

Heather and Adina talk about the important role of mentors, taking your mental and physical health seriously in your work life, directing talent remotely, developing Covid production guidelines, organizing multiple backup plans and production "bubbles." They also discuss marketing to producers and agencies with solution-oriented messaging, supporting local businesses and multitasking successfully.

More about our guest:

Find Producer Adina Hilton on LinkedIn.

Mentions:

Create in Place Directory - Produce still and motion content now with photographers and directors working from home.

More about your host:

Heather Elder's Bio
Heather Elder's Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook

063: Jonathan Hanusa, Producer at Bader Rutter Sep 04, 2020

Show notes

Jonathan Hanusa is a Producer at Bader Rutter in Milwaukee. He's been working as a producer, director and musician for over 10 years. His background includes broadcast commercials, web videos, podcasts, indie films and music videos. Currently, he's in a hybrid role as a traditional agency producer and lead producer for Bader Rutter's in-house production resource.

Heather and Jonathan talk about how to communicate your capabilities to agencies, clients and brands, techniques for collaboration, expectations around still and motion shoots, establishing the value of productions. They also discuss how video work shifted to podcasting during the pandemic, sharing information during this time and having back-up plans for talent and locations, pre-production and set choreography and marketing.

More about our guests:

Find Producer Jonathan Hanusa on LinkedIn.

More about your host:

Heather Elder's Bio
Heather Elder's Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook

062: Ally Godfrey, Senior Producer at Mary Kay Aug 26, 2020

Show notes

Ally Godfrey is a Senior Producer at Mary Kay and is based in Dallas, Texas. She's on the global design team of global brand strategy and design, and she coordinates all still and video content for all Mary Kay global countries. Ally was formerly at The Marketing Arm and was also a rep.

Heather and Ally talk about understanding the post-production process with motion projects, set efficiency, broadcast producers learning more about still photography, pivoting productions in the time of Covid. They also discuss making as many creative decisions as possible in the pre-production process, virtual art direction and insights around how creatives are marketing themselves--especially speaking to how they're shooting with safety protocols.

More about our guest:

Find Senior Producer Ally Godfrey on LinkedIn and Instagram.

More about your host:

Heather Elder's Bio
Heather Elder's Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook

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