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Latest Episodes:

Harnessing data to improve employee well-being -- Brad Smith // meQuilibrium Nov 16, 2023

Show notes

Brad Smith, Chief Science Officer at meQuilibrium, delves into data-driven strategies for enhancing employee well-being and performance. In today's fast-paced and ever-changing work environment, maintaining employee well-being has become a top priority for organizations. To meet this challenge head-on, companies are increasingly turning to data-driven solutions, like meQuilibrium, to create a healthier, more productive workforce. Today, Brad discusses harnessing data to improve employee well-being.

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Brad Smith: Website // LinkedIn
Data Driven Podcast: Email // LinkedIn // Twitter
Dominic Bohan: Website // LinkedIn // Twitter

Going beyond demo & psychographics to understand human motivations -- Bryan Gernert // Resonate Nov 10, 2023

Show notes

Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. As AI continues to evolve, it's not only about envisioning what's possible but actively shaping what you're doing on a daily basis. The current state of AI in data-driven marketing opens up an exciting path toward enhanced strategies and meaningful engagement with consumers. Today, Bryan discusses the current state of AI in data-driven marketing.

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Bryan Gernert: Website // LinkedIn
Data Driven Podcast: Email // LinkedIn // Twitter
Dominic Bohan: Website // LinkedIn // Twitter

The current state of AI in data-driven marketing -- Bryan Gernert // Resonate Nov 09, 2023

Show notes

Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. While demographics initially provided a broad understanding of audiences for marketers, their limitations are painfully evident today. A more effective approach involves deeper audience segmentation that considers attributes like values, motivations, and preferences, using data-driven insights to precisely target individuals at a human level. Today, Bryan discusses going beyond demographics and psychographics to understand human motivation.

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Bryan Gernert: Website // LinkedIn
Data Driven Podcast: Email // LinkedIn // Twitter
Dominic Bohan: Website // LinkedIn // Twitter

Demystification of AI: Will Singularity happen? -- Mark Esposito // Nexus FrontierTech Nov 06, 2023

Show notes

Mark Esposito, Co-Founder and Chief Learning Officer at Nexus, explores artificial intelligence and its implications for the future. Automation isn't new; it has been improving efficiency, reducing costs, and simplifying tasks for decades. However, what truly concerns us is the potential automation of decision-making, and whether we are on the cusp of a technological singularity. Today, Mark discusses demystifying AI and whether singularity will happen.

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Mark Esposito: Website // LinkedIn
Data Driven Podcast: Email // LinkedIn // Twitter
Dominic Bohan: Website // LinkedIn // Twitter

Utilizing analytics to drive effective campaigns -- Caitlin Wiggins // Liquified Creative Nov 03, 2023

Show notes

Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Marketing takes place across multiple channels, and without the ability to aggregate the data from those channels, it’s challenging to make informed decisions about where to invest our marketing dollars. However, analytics platforms enable us to consolidate and analyze data from multiple channels in one place. Today, Caitlin discusses using analytics to drive effective campaigns.

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Caitlin Wiggins: Website // LinkedIn
Data Driven Podcast: Email // LinkedIn // Twitter
Dominic Bohan: Website // LinkedIn // Twitter

The role of data in marketing decision-making -- Caitlin Wiggins // Liquified Creative Nov 02, 2023

Show notes

Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Data is crucial for marketing decisions as it provides valuable insights that guide businesses in crafting effective strategies. Moreover, AI and advanced marketing platforms allow for sophisticated data analysis, enabling a deeper understanding of customers and facilitating the optimization of marketing efforts for maximum impact. Today, Caitlin discusses the role of data in marketing decision-making.

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Caitlin Wiggins: Website // LinkedIn
Data Driven Podcast: Email // LinkedIn // Twitter
Dominic Bohan: Website // LinkedIn // Twitter

The advantages & dangers of using AI to analyze data -- George Davis // Frame AI Oct 31, 2023

Show notes

George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Numerous businesses are hastily embracing AI for automating customer interactions and data analysis. Despite the initial high ROI offered by AI, failing to adopt a strategic approach can lead to long-term consequences. Today, George discusses the advantages and dangers of using AI to analyze data.

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George Davis: Website // LinkedIn
Data Driven Podcast: Email // LinkedIn // Twitter
Dominic Bohan: Website // LinkedIn // Twitter

Understanding unstructured customer interaction data -- George Davis // Frame AI Oct 30, 2023

Show notes

George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Smartphones boosted customer interaction data collection for companies, but analyzing this data was costly and challenging. However, companies like Frame AI seized the opportunity to use advanced natural language understanding for insights and to solve problems with that customer interaction data. Today, George discusses understanding unstructured customer interaction data.

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George Davis: Website // LinkedIn
Data Driven Podcast: Email // LinkedIn // Twitter
Dominic Bohan: Website // LinkedIn // Twitter

How companies can bring data to the center of their businesses -- Dean Guida // Slingshot Oct 24, 2023

Show notes

Dean Guida, Founder at Slingshot, returns to continue his conversation with Dominic Bohan. Today, Dean and Dominic discuss the power behind democratizing data across teams. Slingshot is the digital workplace that connects everyone at work with everything they need to get work done. The platform streamlines companies’ workplace tech stacks by giving remote, in-person and hybrid teams a single place to collaborate, make data-driven decisions, set goals, share content and communicate within the context of the projects they’re working on.

Connect With:

Dean Guida: Website // LinkedIn
Data Driven Podcast: Email // LinkedIn // Twitter
Dominic Bohan: Website // LinkedIn // Twitter

The power behind democratizing data across teams -- Dean Guida // Slingshot Oct 23, 2023

Show notes

Dean Guida, Founder at Slingshot, joins Dominic Bohan to talk about how companies can bring data to the center of their businesses. Slingshot is the digital workplace that connects everyone at work with everything they need to get work done. The platform streamlines companies’ workplace tech stacks by giving remote, in-person and hybrid teams a single place to collaborate, make data-driven decisions, set goals, share content and communicate within the context of the projects they’re working on.

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