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Cultivating Success — Entrepreneurship
Cultivating Success

The Cultivating Success podcast is the best place to learn how to grow your business and take it to the next level. Hosted by brothers and business partners, Jeff Sophir and Jonathan Wolfson, you will gain insight on how to build and develop a successful and sustainable company. Speaking on a variety of topics within the entrepreneurial sphere, Jeff and Jon use their real-world business experience to deliver informative and enlightening conversations with other successful business owners and entrepreneurs. Discover the keys to building a company that will thrive beyond anything you have imagined.

Jeff Sophir and Jonathan Wolfson share a common vision for what is takes to run a flourishing business. Natures Experts is home to six companies that they have built and acquired to provide a cohesive experience for their customers as a one-stop shop for your outdoor necessities. The company holds numerous accreditations including the respected TCIA. It was no accident that Natures Experts became the top landscaping company, Jeff and Jon have created a workplace that has no intention of slowing down. Natures Experts has become titans of their industry in South Florida.

Tune in each week for tips and meaningful advice on creating the building blocks to success and longevity in the entrepreneurial realm.

Latest Episodes:

Ep33: The Power of Coaching and Setting Goals Jun 20, 2023

Show notes

Are you looking to achieve more in your personal and professional life? Then listen to this episode of Cultivating Success featuring Robby D’Angelo. Robby D’Angelo is an Expert Performance Coach, Talent Development Consultant, and Best-Selling Author. He is passionate about inspiring individuals to transcend their self-imposed limitations and realize their dreams. His personal journey of resilience, from battling obesity and mental health struggles to achieving success in sports and then business, forms the foundation of his work.

After successfully developing thriving businesses and maintaining a health transformation shedding over 100 pounds, he started coaching and training individuals and businesses on how to BECOME UNDENIABLE by leveraging biohacking and peak performance approaches to connect the mind, body, and spirit in order to motivate others to reach their full human potential and perform miracles.

Together, hosts Jeff and Jonathan talk with Robby about the correlation between physical and mental strength and leadership abilities and offer insights on how to set achievable goals and maintain discipline, even after accomplishing something big. They discuss the importance of having a coach who can provide accountability, motivation, and inspiration. They also dive into balancing work and personal life, finding purpose, and mental optimization.

You'll learn how to optimize your performance, communication, and energy management skills. With an abundant mindset, they encourage everyone to seek help when needed and work together towards success. Whether through fitness or business coaching, Robby emphasizes the importance of setting and achieving daily wins to accomplish everything you want in life.

Don't miss out on this inspiring and informative podcast that will help you unleash your full potential.

Here is what to expect on this week’s show:

The importance of coaching for peak performance.
Achieving success in business and bodybuilding.
The importance of talent development in business.
Fostering job fulfillment within teams.
The benefits of having a coach.
Achieving work-life balance as an entrepreneur.
Overcoming fear of public speaking.
The benefits of goal setting and coaching.

Connect with Robby:

www.RobbyDAngelo.com

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Ep32: Revolutionize Business Success Jun 13, 2023

Show notes

Cultivating Success is all about applying gardening principles to achieving success, and co-hosts Jonathan Wolfson and Jeff Sophir share their wisdom from running a botanical company with over 200 employees. Through diversification, strategic meetings, and taking risks, Jeff and Jonathan have created a thriving business that emphasizes collaboration, manifesting their shared mission, and achieving big things. The hosts also delve into their business approach, discussing why having a business coach and quarterly meetings are crucial for any team to track progress and self-improvement. With exciting ideas, Cultivating Success provides listeners with valuable insights on how to tend to personal and professional growth. Tune in to learn from these successful entrepreneurs!

Here is what to expect on this week’s show:

The meaning behind “Cultivating Success”
Benefits of quarterly offsite meetings
Maximizing business success through coaching and a shared mission
Effective communication and strategic planning in business
Starting a book club for business growth
The benefits of reading books in the workplace

Connect with Jeff and Jonathan:

https://www.naturesexperts.com/

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Ep31: HVAC Business Growth and Success Jun 06, 2023

Show notes

Looking to grow your business in the HVAC industry or learn from an expert in the HVAC field? Tune in to the Cultivating Success podcast hosted by Jonathan Wolfson and Jeff Sophir. In this episode, they welcome Pete Ramsey, an expert in HVAC who shares his experience of scaling up his HVAC business and the importance of finding the right customers and employees for success.

Together, they discuss strategies for developing a customer avatar and creating a unique brand to differentiate from competitors. They also stress the importance of a consistent and intentional company culture, as well as the need to appeal to customers emotionally. Learn from their expertise and connect with Pete for help with your heating and air conditioning needs. Listen now to Cultivating Success and take your business to the next level!

Listen to this informative Cultivating Success episode with Pete Ramsey about how he grows and scales his HVAC business for success.

Here is what to expect on this week’s show:

Challenges of marketing a new business.
Understanding customer values and needs.
Target customer identification and the Blue Ocean Strategy.
Aligning values with customers.
Building a consistent company culture.
The emotional connection: the key to customer retention.
HVAC business consistency and perception.

Connect with Pete:

pete.ramsey.consulting@gmail.com

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Ep30: Unlocking Small Business Success May 23, 2023

Show notes

Christian Evangelista is a Business Consultant with the Florida Small Business Development Center at the University of North Florida. For nearly 20 years, he worked as a Manager and Regional Manager for various Fortune 500 companies. When not managing sales, his time was spent developing employees, as well as independent sales rep companies to grow their businesses, markets, and personal development.

Listen to this informative Cultivating Success episode with Christian Evangelista about unlocking the secrets to success in your small business.

Here is what to expect on this week’s show:

How Christian made the journey from independent sales rep to small business owner.
Tax tips for small businesses.
Entrepreneurial guidance and resources.
The benefits of using business brokers when buying a company.
Getting government contracts for your small business.
Opportunities and rewards in community service.
The importance of utilizing the SBDC for business success.

Connect with Christian:

c.evangelista@unf.edu

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Ep29: Humanizing Branding: Connecting and Communicating with Customers May 09, 2023

Show notes

Cassandra Rosen is a personal branding and public relations consultant living in Winter Park, Florida. By using content marketing, online networking and social selling techniques, her small business was able to attract business and successfully compete against some of the influential marketing agencies in the country. Rosen has worked with some of the world’s biggest brands and retailers, including Johnnie Walker, Ciroc Vodka, BevMo!, Boston Beer, Tipsy Scoop Ice Cream, Marriott Hotels, Whole Foods and more.

Listen to this informative Cultivating Success episode with Cassandra Rosen about personal branding.

Here is what to expect on this week’s show:

Humanizing business interactions for success
The importance of personal branding and values.
The impact of company values on consumer purchasing habits.
Identifying ideal customer and social media platforms
Building referral programs with incentives.
The importance of charitable integration in branding.

Connect with Cassandra:

https://twitter.com/CassandraLRosen

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Ep28: Growing a High-End Landscaping Business Apr 11, 2023

Show notes

As a teenager in 1997, Jonathan started LawnMore going door to door and delivering value to his neighbors in the Duckpond neighborhood of Gainesville. Little did he know this venture would support him through college and even as he grew a family. Over 25 years later, LawnMore has grown to be a pillar in the community for quality residential and commercial landscaping.

LawnMore is a design company whose focus is custom creativity in landscaping delivered with excellent client care. The steps that Jonathan has taken to grow his business in experience and excellence has led him to have compassion on the entrepreneur who needs direction and encouragement. He now meets with other business owners to give much needed insight and motivation.

Throughout its history, LawnMore has remained committed to delivering high-quality care for our customers. LawnMore's business model is centered around Core Values: Do the Right Thing, Always Stay Positive, and Strive for Excellence!

Listen to this informative Cultivating Success episode with Jonathan Mitchell about running a successful lawn maintenance business.

Here is what to expect on this week’s show:

The pros and cons of scaling a lawn maintenance business.
The importance of having strong sales abilities for business owner.
The mental aspect of running of a business.
Drumming up business during slow periods.
The importance of retaining employees to maintain a stable workforce.

Connect with Jonathan:

https://www.lawnmoregainesville.com/

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Ep27: The Immigration Landscape Apr 04, 2023

Show notes

Carol Williams is the founder of Williams Immigration LLC, a boutique immigration law firm that works with clients nationally and internationally. Carol is a former Adjudications Officer at the federal government agency, United States Citizenship and Immigration Services (formally known as INS) where she focused on policy issues at its headquarters in Washington, DC. As a result, she provides added insight to the agency practices when working with clients. For 25 years Carol has worked extensively with companies of all sizes, from start-ups to multinational, as well as families trying to obtain green cards and US citizenship. Carol designs new beginnings for her clients. She attended the University of Pennsylvania and has dual majors of political science and communications and the George Washington Law School.

Listen to this informative Cultivating Success episode with Carol Williams about immigration and its effects on business.

Here is what to expect on this week’s show:

Working with immigrants within the landscaping business.
The process of becoming an American Citizen.
The differences between immigration and landscaping.
Fees incurred by immigrants.
Different categories of immigrants who qualify for citizenship.
Immigration under Trump & Biden.

Connect with Carol:

https://clwimmigration.com/

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Ep26: Managing Your Finances Into The Future Mar 28, 2023

Show notes

Nancy Hite has 20 years of experience as a Certified Financial Planner® and a Fiduciary. Her new book, "THE RETIREMENT MIRAGE: TIME TO THINK DIFFERENTLY," offers a powerful fresh perspective using stories on how you can address and achieve financial stability and the freedom to control your own time.

Listen to this informative Cultivating Success episode with Nancy Hite about investing and planning for your retirement.

Here is what to expect on this week’s show:

The advantages of having your own firm.
The bank collapse in California and how it might affect the market.
Digital currency vs. cash and gold.
How to start investing your money for retirement.
How to reduce your taxes.
The difference between an IRA and a 401(k).

Connect with Nancy:

https://thestrategicwealthadvisor.com/

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Ep25 Cultivating Your Niche Mar 21, 2023

Show notes

Rick is an entrepreneur and the inventor of SprinkWorks™, a revolutionary new irrigation product and innovative solution to everyday consumer and commercial sprinkler head replacements. Patented, trademarked, and produced solely in the United States using recycled materials, their manufacturing facilities handle all injection molding, packaging, and distribution.

Rick has extensive expertise in product marketing, manufacturing, design, packaging, print, and sales, where he specialized in the print and packaging industry for both branded and private label consumer products.

Listen to this informative Cultivating Success episode with Richard Wellner about starting, growing, and marketing your business.

Here is what to expect on this week’s show:

How to find your niche.

Printing and manufacturing as marketing materials.
Learning more about the customer and their product.
The story behind Richard’s first sprinkler product.
Coming up with products that benefit your industry.
Getting your product into stores.

Connect with Richard:

https://sprinkworks.com/

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Ep24: Do the Right Thing and the Money Will Follow Mar 14, 2023

Show notes

Do the Right Thing and the Money Will Follow – Cultivating Success with Jeff Sophir and Jonathan Wolfson Episode 024 Austyn Roth

When Austyn Roth was just eight years old, he set out to make a few bucks pushing his lawnmower around the neighborhood in Jupiter, Florida. From those simple beginnings grew an impressive empire - one with nearly 40 team members and millions in revenue!

Listen to this informative Cultivating Success episode with Austyn Roth about (Summary of Podcast Topics).

Here is what to expect on this week’s show:

Transition into the commercial side of the business.
How the landscape industry has changed over the years.
How much does it cost to grow your business?
What does the company look like from the outside?
Strategies for growth.
Advice for people who are just starting out.

Connect with Austyn:

https://www.luckylandscapingllc.com/site/

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